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TABLE OF CONTENTS:

Sl. No. 1. 2. 3. 4. 5.

Particulars Objectives and Needs of the Study Industry Analysis Company Profile & Analysis Product Profile Functional Departments Manufacturing Department Engineering and Research & Development Department Maintenance and Quality Assurance Department Marketing Department Human Resource Department Finance Department

Page No. 02 03 04 11 16 18 25 28 35 42 51 60 63 65 68

5. 6. 7. 8.

SWOT Analysis Management Problems Findings, Suggestions and Conclusion Bibliography

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OBJECTIVES OF THE STUDY:


To study the organizational activities in all functional areas and relate this to theoretical knowledge acquired. To understand the various departments procedure in the company. To gain insight into the new trends in management of the company.

To study methodologies used by the organization to compete with others.

NEEDS FOR THE STUDY:


Practical Knowledge
Practical study of the organization reveals the knowledge regarding various aspects of the company such as planning, organizing, controlling, staffing etc.

Presentation Skill
The project study helps in improving the presentation skill and communication skill of the student.

Industrial Exposure
The project study also helps in getting knowledge regarding functional activities of various departments of the organization such as Marketing, Finance, Human Resource, Production etc.

SCOPE OF THE STUDY:


This study is an attempt to study the organization as whole and to study the different departments in detail so that the student gets a detailed knowledge about the organization from different angles and to study the functions of the different departments which constitute the organization so as to suggest effective measures such that organization achieves its objectives.

The study focuses on the departments and their functions and the methods to improve the organization, hence this study provides a very wide scope for the student to gain an insight into the practical aspects of the working of an organization and thus increase managerial skills.

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INDUSTRIAL ANALYSIS:
Heavy industry in India comprises of heavy engineering industry, machine tool industry, industrial machinery and auto industry. These industries provide goods and services for almost all sectors of the economy, including power, rail and road transport. The machine building industry caters to the requirements of equipment for basic industries such as steel, non-ferrous metals, fertilizers, refineries, petrochemicals, shipping, paper, cement, sugar etc.

Heavy electrical industry covers power generation, transmission and distribution and utilization equipments. Some major areas where these are used are the multi core projects for power generation including nuclear power stations, petrochemical complexes, chemical plants, integrated steel plants, nonferrous metal units, etc.

The domestic heavy electrical equipment manufacturers are making use of the developments of the global market with respect to product designs and upgrading of manufacturing and testing facilities. The country is planning to add 150000MW power generations capacities in the next ten years this will generate substantial demand for heavy electrical equipments. The heavy electrical industry is capable of manufacturing up to 400 KV AC and high voltage DC.

In the initial years no overseas co. thought of setting up a manufacturing co. in India, Burma, Aden, Silon, many of them merchandising and contracting through their local agents in India like Kilburn & Co, Killick Nixon, F&C, Osder & Co, Balmer lawree, Jessup & co, John Fleming etc.

After commissioning the Calcutta and Madras power plants, Crompton established its office in 1899 and 1904 respectively. GEC (India) limited came to India in 1911 as a distributing co., so did SIEMENS in 1922, Crompton Parikson at Bombay in 1937, Philips Electrical Company (India) limited at Calcutta in 1937, AEI manufacturing company limited at Calcutta in 1939, among the Indian companies Bengal Electrical Lamps was established in this era. Other important co.s likely L&T (Lawren and Turbo) a partnership of two enterprises in 1938, Bajaj electrics in 1938, ESS, KAY engineering in 1935, Jyothilimited in 1943, Mysore electricals in 1945 then Kirloskar electrics in 1946 and GFM manufacturers etc.

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COMPANY PROFILE:

Name of the Company Founder Date of Establishment Sales Head Quarter Factory Location Contact Phone No Authorized Capital Land and Building Area Factory Aria Financial Year Turnover

: : : : : : : : : :

KIRLOSKAR ELECTRIC COMPANY LTD. Laxman Rao Kashinath Kirloskar 1946 Bangalore Govenahalli, Nelamangala, Bangalore. 08023374865 42 Crores 16 Acres 4.81 Acres 245 Crores

Auditors: M/S B.K Ramadhyani and company, Charted Accountants and M/S Sundar and associates, Chartered Accountants.

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COMPANY ANALYSIS:
The Kirloskar Company was established in 1946 by Laxman Rao Kashinath Kirloskar and it is one of the recognized electric companies. It is one of the leading manufacturers and suppliers of the electric products in the country.

The company started its production in 1947. It had its initial collaboration with M/s Brush electrical company USA. The company manufactured its first electric motor in 1948. Now in its sixth decade company manufactures a wide range of AC and DC motors and generators up to 5000kw. Even as the company continues to grow its core business of rotating machinery new horizons have opened up in the field of industrial electronics.

Ravi L Kirloskar, son of the Laxman Rao Kirloskar, built the prime technological skills and capabilities. The innovative and aggressive power in value engineering, Kirloskar Electric is well into its tryst with world market. Kirloskar Electric products have had more than a significant contribution to make to Indis rapidly evolving economy. The company has signed licensing agreements with world leaders such as Thron-EMI, Fuji electric and Toshiba among others for the manufacturing of inventors, thirstier, converters and uninterrupted power sources respectively.

In 2003 Kirloskar electric ltd restructured its unit as Kaytee switchgear ltd. It offers a wide spectrum of products and services like AC motors, DC motors, transformers and generators etc. The acceptance of the products in USA, Europe, Canada, Australia, China, Singapore, South Africa, Malaysia along with the hard to earn certification by world's leading companies, are the direct result of an ongoing process along with innovation as a way of life and willingness to take up any challenging customization project and making it a success. In recent years it has a consistent track record of growth, performance and profitability.

It has project and system group expertise in handling various project viz., Co-generation projects, Wind energy projects, solar energy projects, Gas based power projects, Diesel based power projects, Wave energy projects.

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KEC believes that its strength is derived from its people. The company training programmes for its engineers and continues retraining of its employees gives it a technological and managerial edge. It is the strength that allow kirloskar to take successfully any new field it entry to develop its current business and to promote sustained improvements in quality. The company has one of the finest manufacturing facilities, specialized infrastructure for design, manufacture and testing; complementing a very high level of application engineering and total quality concept, contribute to reliability that is trusted in India and Abroad.

KEC makes more than 70 products under 8 product groups catering to core sectors of the economy like Power Generation, Transmission and Distribution, Industry, Transportation, Renewable Energy etc.

The KEC Network of 9 manufacturing locations, 34 sales offices spread across the country, wide network of spares dealers and service centers and hundreds of dealers enables the company to efficiently serve the customers and advise on suitable products, systems and services at competitive rates.

Founders:

The founder of Kirloskar group is late Laxman Rao Kashinath Kirloskar. He was born in 1886 in a village called GULAHASAR in Belgaum district. He had preference for mechanical from his school days and therefore came to Mumbai and completed a course of technical draftsman ship at JJ school of arts. He started business of selling and repairing the bicycles. Engineering Brother Enterprise was established by Mr.

Laxman Rao & Mr. Kashinath Kirloskar. And Laxman Rao designed the first KIRLOSKAR product the iron plough was mainly aimed to benefit the farmers. In 1946, Laxman Rao was established the Kirloskar Electric Company.

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BOARD OF DIRECTORS:
As on Dec 2009, the Board of Directors of KEC comprises Eleven Directors. The Board consists of the Chairman & Managing Director, who is a promoter Director, Two Executive Directors and Six non-Executive Independent Directors. Details are given below:

Executive- whole time Directors:

Mr. Vijay R Kirloskar Chairman and Managing Director

Mr. Malik P.S. Joint Managing Director

Non Executive Independent Directors:

Mr. Lakshmanan A.S.

Mr. Agarwal S.N. Mr. Anil Kumar Bhandari Mr. V.P.Mahendra

Mr. Kamalesh Gandhi Mr. D.Devender Singh

Ms. Meena Kirloskar

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STAKEHOLDERS OF THE INDUSTRY:


The Audit Committee consists of five independent Non-Executive Directors. Name Of Director Mr. S.N.Agarwal Mr. A.S. Lakshmanan Mr. Anil Kumar Bhandari Mr. Sarosh J Ghandy Mr. V.P.Mahendra Category Chairman Member Member Member Member

SHAREHOLDERS:
The Shareholders/Investors Grievances Committee consisted of three Directors. The terms of reference to look into the shareholders and investors complaints regarding transfer of shares, non receipt of balance sheet, non receipt of dividends etc and to redress the same. Name Of Director Mr. Anil Kumar Bhandari Mr. Vijay R Kirloskar Mr. P.S. Malik Category Chairman Member Member

REMUNERATION COMMITTEE:
The Remuneration Committee consists of following Directors: Name Of Director Mr. S.N.Agarwal Mr. A.S. Lakshmanan Mr. Anil Kumar Bhandari Mr. Sarosh J Ghandy Ms. Meena Kirloskar Category Chairman Member Member Member Member

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ORGANISATION STRUCTURE:

CHAIRMAN AND MANAGING DIRECTOR

JOINT MANAGING DIRECTOR

GENERAL MANAGER/UNIT CHIEF

HR MANAGER

PRODUCTION MANAGER

MARKETING MANAGER

PLANNING & PURCHASE Mgr.

FINANCE MANAGER

Personnel & Industrial Mgr

Manager AC Product

Manager AC Product

Assistant Manager Manager (PP &MM) (PP &MM) Assistant Manager Manager (V.D.D) (V.D.D)

Accounts officer

Training & Developm ent Mgr

Manager DC product

Junior Accounts Officer

Manager DC Product

Welfare Manager

Manager Outsourcing & Production

Assistant Manager (M M D)

Employees

Employees Plant Engineers Employees

Employees

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PROJECTS UNDER TAKEN BY KIRLOSKER ELECTRIC COMPANY:


Kirloskar Electric ventured into Projects and Systems Group (PSG) understanding the Potential requirement of the industry. With state-of-the art manufacturing support, Projects and Systems Group has performed the best winning the challenging and reputed orders all over India. Switchyards & Power Distribution Sugar Industry Cement Industry Fertiliser Industry Steel Industry Co-Generation

VISION, MISSION & QUALITY POLICY:


VISION:
The Power of Now is the energy of opportunities that come to us disguised as challenges. The power of now at Kirloskar electric is the dynamics of making opportunities work as by meeting clients tough specifications of cost and quality.

MISSION:
To remain a leading producer of electrical technology products in India. To continuously grow in our biz and become a significant player in the world market. To maximise return on investment. To achieve international levels of excellence in technology and quality.

QUALITY POLICY:
The quality policy of KEC unit-1 shall be to continually improve the effectiveness of the quality management system, conforming to ISO 9001-2000 standard in design, manufacture, and market service at competitive prices, Products of such quality which results in customer satisfaction, quality reputation and market leadership.

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PRODUCT PROFILE:
KECLS RANGE OF PRODUCTS:
AC Motors AC Generators DC Motors Electronics Switchgear Traction Transformers

PRODUCTS MANUFACTURED IN UNIT 1:


AC Motors AC Generators DC Motors

Our products are used in : Steel Mills, Paper Mills, Sugar Mills, Cement Plants, Power Plants. Petrochemical complexes, Mining Transformers Textile Motors for Process Management. Agro Based Industries - Flourmills, Dal Mills, Oil extractors, Milk Diaries Wind Energy Generators and Transformers Telecom for backup power Automobile sector for process control in conveyors, Crane and Elevator for lifting applications

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AC Motors:
Kirloskar Electric was the first company in India to manufacture AC Motors way back in 1948. Since then it has manufactured millions of motors for domestic and International Market. The wide industrial range is from 0.12 to 20000 kW in frames 63 to 1250. Motors are offered in open type, closed type and heat exchanger type enclosures. Voltages range from 340 to 13800 V.

Applications : Agriculture, Construction, Cement, Paper, Petrochemicals, Steel, Sugar, Textile. Power Plants : Nuclear, Thermal. Utilities : Cinema, Gas Station, Hospitals, Hotels, Mill, Telecom. Military : Auxiliary power to fire armaments from land & Sea. Industries :

High Voltage Motors:


FEATURES Ambient Temperature Altitude Voltage Frequency VALUES/ STANDARDS : -10 to +50deg C : Not exceeding 1000 m Above mean sea level : 6.6kV, 3.3kV, 11kV +/- 10% : 50Hz +/- 5%

1. Mega pack closed type cage & wound

2. Spectrum closed type cage & wound

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Low Voltage AC Motors:


FEATURES Altitude Voltage Frequency VALUES / STANDARDS : Not exceeding 1000mtrs. Above mean sea level. : 415V10% (Can also be offered up to 650V) : 50hz. 5%

1. Rerolling Mill Duty Motor (Ambient temperature 0 to +45C)

2. Open type motor (Ambient temperature -10 to +50C)

3. Primo Series (up to 160 frame) (Ambient temperature -10 to +50C)

4. Wound Open Type Series (Ambient temperature -10 to +50C)

5. Spectrum Series (180 and above frame) (Ambient temperature -10 to +50C)

6. Crane Duty Motors (Ambient temperature -10 to +50C)

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AC Generators:
Phase Frequency Voltage Altitude Speed, rpm Three/Single 50 Hz 415/220 V <1000 mtrs 1500

Applications : Industries : Telecom, Textile, Agriculture. Military Utilities : Battle Tanks, Warships. : Fuel Stations, Milk Dairies, Cinema Houses, Nursing Homes, Constructions and Hospitals. 1. AC Generator 5 to 650 KVA 2. Denki Series

3. Brushless E-Series

4. Brushless Single & Double Bearing LV

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DC Motors:

General Specification Standards Armature Voltage Field Voltage BS 5000 / IS 4722 110 TO 1000 V 180 TO 360 V

Applications : Industries : Cement, Sugar, Rubber, Plastic, Steel, Textile, Paper and Printing.

1. Laminated Yoke DC Motors

2. Aise Series Mill Duty Motors

RANGE SMALL MEDIUM LARGE

KW 0.75 to 300 150 to 1500 720 to 6500

FRAME SIZE 80 to 250 280 to 630 710 to 1000

KW range Frame Size

1.5 to 970 kW 802 to 824

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FUNCTIONAL DEPARTMENTS:
Kirloskar Electric Company, Bangalore consists of various departments. Departments play a vital role in the development of the company. These departments manage all operations of the company. They are as follows: PRODUCTION DEPARTMENT ENGINEERING AND R & D DEPARTMENT MAINTENANCE AND QUALITY ASSURANCE DEPARTMENT MARKETING DEPARTMENT HUMAN RESOURCE DEPARTMENT FINANCE DEPARTMENT

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INTRODUCTION:
In KECL production is the functional area responsible for turning inputs into finished outputs through a series of production process. The Production Manager in the company is responsible for making sure that raw materials are provided and made into finished goods effectively.

PRODUCTION DEPARTMENT STRUCTURE:


UNIT CHIEF

HOD

Mgr.(DC)

Mgr.(AC)

Packaging and Forwarding

Mgr. (Outsourcing and Production)

Plant Engineers

Shift in charge 1

Shift in charge 2

Shift in charge 3

DC shop

AC shop

Commutator shop &DC sub assembly


Coil Winding

Rotor winding

AC coil section

AC sub assembly

AC & DC Completion and Painting

Rotor & Stator AC Winding

Large (AC/DC) Assignment

Medium (AC/DC) Assignment

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FIVE PRODUCTION SUB FUNCTIONS:


1. Production and Planning: This section will set standards and targets for each section of the production process.

2. Purchasing Departments: This department is responsible for providing components and equipments required for the smooth running of the production process.

3. Stores department: This department in KECL will stock all the necessary tools, spares and equipment required to service the manufacturing process.

4. Design and Technical support: This department is responsible for researching new ones or modifying the existing ones.

5. Works Department: This department is concerned with the manufacture of products, maintenance of production lines and other repairs.

RESPONSIBILITY OF HOD PRODUCTION DEPARTMENT:


1. Scheduling the production program to achieve the set targets. 2. Review of manufacturing activities with the shop of supervisors to achieve targets. 3. To monitor and ensure safety precautions are adhered to during production activities. 4. To co-operate with engineering dept. for any design modification or rework activities. 5. Interacting with customers and updating the production status. 6. Improve the stator pressing in co-ordination with supervisors and engineering dept. 7. Identification of resource requirement & provision of adequate resource.

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PRODUCTION FLOW CHART


CUSTOMER REQIREMENT DESIGN I - INSPECTION R/W - REWORK PRODUCTION & PLANNING

COIL SECTION R/W

CUMMUTATOR SECTION SUB DC-ASSEMBLY SECTION

NOT OK

NOT OK, R/W

ROTOR COILS STATOR WINDING ROTOR WINDING

IMPREGNATION & DIPPING BALANCING ASSEMBLY

NOT OK TESTING
COMPLETION & PAINTING

PACKING

&

DISPATCHING

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MANUFACTURING SYSTEM IN KECL:


Based on marketing departments requirement and other documents received by Planning and material management department the production activity is undertaken. Based on the requirement of the production department the stamping division plans production activity. KECL has got production shops which are supported by:FEEDER SHOP This shop supplies the necessary components spares required for the production process. The feeder shop consists the following.

TOOLS ROOM Tool room manufactures press tools for the stamping for the units and also supplies to sister units. It also manufactures figs and fixtures, which is used as production aids. Basic material used for cutting element is high Carbon and high Chromium steel. It is hardened to 58-60 degree HRC. This ted is sent to press shop for producing stamping.

SHAFT LINE Shaft line manufactures shaft for motors and generators against the product shop requirements.

MACHINE SHOP Machine shop the components like body, cover, end shield, adaptor plates etc drilled, machined and taped. It is then sent to the product shop for further processing as per range.

The material required for production of shop floor products as per production programme shall be produced against the specific LOT no/machine number of the product or combination of lot number. Except for procurement and of consumable and hardware material specification and quantity to be produced shall be obtained from the relevant BOM/Drawing/Data sheet specified for the LOT no/machine no/PERT no. Where even applicable and on the basis of consumption/stock position /requirement for other it can. Personnel coming under PP and MM, CMMD, VDD are designated for procurement of materials in different stages of manufacturing categories of material are as below:

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Stator/Rotor copper and hardware Consumable and general items. Stamping steel and stamping for stator/rotor. shaft and rotors

Sub-Assembly components:
Body and shields stator sub assembly. Final assembly-stator and completion components. Winding and associated components. Insulation material.

MANUFACTURING PROCESS:
Manufacturing starts at the sub assembly with core building and pressing. The strata cores are pressed to the body and the rotor, rotor to the shaft, as per specifications. The rotor and stator cores are wound with conductor (copper) and insulated. The wound rotor and stator are impregnated with varnish to avoid flaring of the conductor due to centrifugugal forc, while rotating and to strengthen the winding. It is then sent to final assembly where covers, terminal boxes, thermostats, RTD, BTD, space heaters (for cold places) etc are positioned as per specifications. At every stage inspection and testing is carried out and then moved to the next stage after confirming to the requirements. The machines are then painted to customer requirements, packed and dispatched.

QUALITY POLICY:
The quality policy of Kirloskar Electric Co. shall be design, manufacture and market at competitive price products of such quality, which results in, total customer satisfaction quality reputation and market leadership. The policy shall be implemented through companywide quality management (CWQM) programme will emphasis on Customer needs includes delivery after sales service education and feedback.

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SAFETY MEASURES:
More care is taken by the company to secure from hazards and perils from work, for the company provides safety shoes and uniforms of costumes for getting safe from work which is having some dangerous character and when housekeeping and personal protective like helmets, goggles, shields, gloves, belts, ladders, respirators, ear muffs and earplugs are provided and training sufficiently given to the employees to handle machineries.

SAFETY POLICY:
To prevent accident and subsequent loss of man-days To improve working condition to avoid accidents. To comply with safety requirements of the Factories Act. Safety is everybodys job Performance appraisal Employee counseling Career planning and development Job rotation

WORKING PROCESS:
The production dept of K.E.C. unit-1 is divided into six different shops. These shops are inter-connected. The central planning sets the program and then the production starts. In case of standard products some specifications are mentioned, its numbers are given to each product for identification. The last stage is the dispatching of goods when all the products are assembled & they assure the quality, they are sent to painting & then to the dispatch section.

STORAGE:
Materials at the process stages shall be stored appropriately to prevent damages & deterioration of quality. Materials/Products/components are stored in identified locations. Customer supplied products are stored along with appropriate identification taking adequate care.

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ENGINEERING DEPARTMENT:
INTRODUCTION
Engineering department plays a major role in giving shapes the products i.e. electric motors, generators, transformers and controllers. It is mainly concerned with designing the product according to the needs and wants of customers. Highly, technically background employees will work together to ensure maximum satisfaction to the customer. This department consists of 75 employees. They also undertake 3 comprehensive reviews of products before adding new features. This department interacts usually with various departments to bring effective results to the company. The department outlays designs, drawing and sketches required by the production department and keep track of recent changes in the technology thereby diversifying the product produced by the organisation in the modern era of computation.

FUNCTIONS
Converting customer specification into procurable, manufacturing and evaluating product specification. Design the product. Plan and arrange of raw material, manpower and other facilities required to meet schedule. Preparing production realization timing chart for new production development. Ensuring that production is completed in time. To reduce wastages.

Challenges in Engineering Department


Coming out with positive result with lots of constraints. Adapting them to changing market. More computer oriented applications.

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RESEARCH AND DEVELOPMENT:


INTRODUCTION
This department gives a supporting hand for engineering department by analysing the products with respect to materials requirement, their capabilities, uses and specific functions involved in the materials and quality specifications. This department has 6 employees. Research is conducted by research group. After research is done, product development starts and done by engineering department. Research and Development is understand for extending the range of the existing products, lowering costs and process improvements, Indigenisation or alternate sourcing of materials, development of energy efficient motors or generators with added features.

Benefits derived as a result of R & D efforts:


1. Process improvement resulting in higher production. 2. Quality improvement. 3. Development of in-house skills for manufacture of high precision products. 4. Enhanced design and product capability to achieve customer satisfaction. 5. Cost reduction. 6. Product range extension to reach newer markets.

Future Plan of Action:


1. Up gradation of existing technology. 2. Applied research and value engineering. 3. Extension of range of inverters. 4. Development of new processes.

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MAINTENANCE DEPARTMENT

Integration:
Through integration with other modules (for ex: materials management, production, sales and distribution, personnel management, and controlling) the data is always kept current and processes that are necessary for plant maintenance and customer service are automatically triggered in other areas (for ex: a purchase requisition for non-stock material in the material management/purchasing area).

Responsibility:
To attend breakdown of any machine. To ensure enough spares are available. To ensure smooth work flow. To make sure all instruments are working properly. Maintenance of the whole building. To ensure all safety material is good condition.

When there is breakdown in the company the supervisor of that section reports immediately to the maintenance department. Maintenance department immediately attend to that machine if the machine is under warranty then maintenance department solves the problem on their own. While working production supervision finds or receives message from machine operator, about the possible malfunctioning of machine completely stops. In such situation production supervisors writes the break down slips. The maintenance supervisor analyses the solution like breakdown. Technicians identify the exact failure and cause of the problem is solved and carries out the rectification work. Then to ensure that the identified problem is solved they check for trail runs of machine is handed over to the production and for completion of job on the breakdown.

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QUALITY ASSURANCE DEPARTMENT

INTRODUCTION:
Quality is the fitness to end use. It is all pervasive. In this modern & competitive world each & every company is training hard to introduce quality & detect free products. K.E.C. is one such industry whose priority is not to be number one in quantity but in quality and reliability. KEC tries hard to see that the quality of a product is ensured by the total investment of all workers. There are very skilled & smart employees who actively take part in quality improvement.

Quality Policy of KEC LTD, UNIT I :


Shall be to continually improve the effectiveness of the Quality management system, conforming to ISO 9001:2008 Standard in design, manufacture, marketing & services at competitive prices, products of such Quality resulting in Customer Satisfaction, Quality Reputation & Market Leadership.

Responsibilities of Quality Assurance Department:


Achieving the quality requirement as per ISO 9001 for products manufactured. Delegation of duties to the staff along with issue, distribution and control of documents and data. Control of data prints & ensuring the same is maintained. Maintain records of products against identification and traceability. Carry out inspection/testing of products at predetermined stages. Ensure usage of only valid calibrated measuring instruments or equipment. Responsibility for identification, documentation, evaluation & notification to the concerned dept. about the non conforming product to prevent their inadvertent use. Reviewing none conforming & implementing appropriate corrective actions. Identification of appropriate statistical technique.

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INSPECTION OF MACHINE:
Before start up, the machine should be tested as detailed below for proper execution and readiness for operation: Are the bolts are tightened at the feet of the machine. Is the machine is correctly coupled to the driving/driven machine. Is the machine is correctly connected. Do the brushes move freely in the boxes of the brush holders? Is the brush rocker in labelled position? Do the winding have minimum insulation resistance? Is the machine closed circuit cooling system in order? Are the bearings is in good condition and properly. Is the armature is free to rotate. Is the fuses and other protective device is in proper condition.

FUNCTIONS OF QUALITY ASSURANCE DEPARTMENT:


Incoming material inspection and testing of products received at stores as per specified purchase requirement as per documented procedures. Suppliers quality rating. Assisting coordination in disposition of non conforming products. Preparation and maintaining of quality plans. Maintaining housekeeping and safety regulation in testing areas. Conducting routine engineering test on products. Generation of reports for analysis, review and initiating corrective and preventive actions. Ensuring proper identification, inspection status of products. Customer inspection.

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STRUCTURE OF Q/A DEPARTMENT:


DEPUTY GENERAL MANAGER

SENIOR MANAGER

SYSTEM MANAGER

TESTERS FOR AC MACHINES


(DIPLOMA HOLDERS)

TESTERS FOR DC MACHINES


(DIPLOMA HOLDERS)

WORKERS
(ITI HOLDERS)

WORKERS
(ITI HOLDERS)

TYPES OF TESTS FOR AC MOTORS AND GENERATORS:


Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. TESTS FOR MOTOR Winding Resistance Test Insulation Resistance Test High Voltage Test Locked Rotor Test Reduced Voltage Running Operation No Load Test 120% Over speed Test Vibration Measurement Test Noise Level Test Sl. No. 1. 2. 3. 4. 5. 6. TESTS FOR GENERATOR Winding Resistance Test Insulation Resistance Test High Voltage Test Open Circuit Test Short Circuit Test Regulation Test

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TYPES OF TESTS FOR DC MOTORS:


Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. TESTS Temperature Rise Test Vibration Measurement Test Black Band Test Efficiency Test Over Load Test No Load Test Over speed Test Heat Run Test Measurement of Noise Level Test OCC Test Sl. No. 11. 12. 13. 14. 15. 16. 17. 18. 19. TESTS Insulation Resistance Test & HV Test High Voltage Test Converter Class A Test Converter Over Speed Test Converter Dynamic Balancing Test Converter Short Circuit Test Converter Phase Sequence Test Routine Test Type Test

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QUALITY CERTIFICATIONS OF THE INDUSTRY:


KIRLOSKER Is the first Electrical Engineering Company to get ISO 9001 certification in India. KEC is also the first electrical equipment manufacturing company in India to be awarded with certificate for providing CE' Mark.

Bureau Veritas Quality International (BVQI) has certified the Quality Management System of KEC. We are also first in electrical industry to obtain ISO 9001-2000 certification by BVQI. The ISO 9001-2000 certificates awarded to: KEC - Bangalore, Hubli, Mysore, Tumkur.

KEMA' registered quality B.V.Netherlands, notified authority have tested our products with respect to low voltage directive, EMC (Electromagnetic) directive and MD (Machinery) directive.

CE' stands for CONFIRMATIVE EUROPEENNE' and conformity to European standards meeting basic requirements of Safety, Health, and Environment & Protection (SHEC). KEC is entitled to provide 'CE Marking' for AC motors, AC generators and DC machines. CE' marking allows the product un-registered legal access to the European market.

We are proud of having established an independent laboratory duly certified by NVLAP NIST, USA for testing of energy efficient 3 phase Induction motors up to 50 HP. Kirloskar Electric Test Laboratory (KETL) is first in India and among few in Asia to get NVLAP Accreditation.

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INTRODUCTION:
Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals and organizations. Marketing tends to be seen as a creative industry, which includes advertising, distribution, and selling. It is also concerned with anticipating the customers future needs and wants, which are often discovered through market research.

In marketing the company has divide into different region like north, south, east, west. As the products are segmented and produced in different verities there is a huge competition throughout India as well as from other countries.

FUNCTIONS:
Marketing department of KECL receives the general enquiry from customers either in branch/unit offices, which order enquiry, is discussed with other related departments before further process viz, design, finance, production, purchase etc. after discussion the marketing department gives a quotation to the customer. Then a final specification is received from the customer by the unit making negotiation before receiving purchase order from the customer.

Once the purchase order is received at the office, marketing department will send an order acceptance to MIS & production department. Then the design department will design the product process & release a bill of materials & the purchase indent is given to the purchase department. Then the purchase department contacts the vendors, send purchase order to the vendors, then vendors supply the raw materials, at the time of receiving the materials an inspection is carries on by the quality assurance department. After inspection of raw materials it is supplied to the factory for producing AC/DC motors.

Once the production process is over, test is done & again the QAD carries on inspection (and also inspection made by the customer himself in certain cases) once payment is made by the customer the products will be dispatched.

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OBJECTIVES AND POLICIES:


To identify the potential business available. Preparing operating plans-short term/long term. Diversification plan to expand business. Monitor market fluctuations and act on time to correct the situation. Identify the market needs.

MARKETING NETWORK:
North zone : Delhi, Ludhiana, Lucknow, Bhopal, Meerut East zone : West zone : Kolkata, Bhuvaneswar, Jamshedpur, Ranchi, Guwahati Mumbai, Pune, Nagpur, Ahmadabad

South zone : Chennai, Coimbatore, Cochin, Hyderabad, Vizag, Bangalore.

SALES OFFICES IN INDIA:


Ahmedabad Bangalore Bhuvaneswar Chennai Cochin Coimbatore Durg Guwahati Hyderabad Indore Jaipur Jamshedpur Kolkata Lucknow Ludhiana Madurai Mumbai Nagpur Nashik New Delhi Patna Pune Surat Vishakapatnam

OVERSEAS SALES OFFICES:


Malaysia Singapore UAE Indonesia Michingan Sharjah

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SALES PROCESS:
The process of selling the products is shown in the chart below: Customer enquiry study, analyze and enquiry

Issue enquires to executing agencies

Obtain approval for tender submission

Submit approved offer with draft time schedule as required

Tender opening meeting and preparation of competitive statement

Won the order

Finalization of offer

Contract signing with the customer

Thus product is finally sold to the customer

Receipt of payment

MARKETING FUNCTIONS OF KECL:


The marketing functions being performed in Kirloskar electric ltd division are: 1. Purchasing. 2. Storage. 3. Packing. 4. Labeling. 5. Pricing. 6. Dispatching.

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Purchasing:
Company follows the path of scientific purchasing which is to procure materials at the Right price, Right quality, Right time, Right quantity, Right purpose, and Right contractual terms. Purchasing is done on forecast it depends on the order received from customers and the quality of goods required by them.

Storage:
Storage protects goods, provides supply of goods, helps to adjust, demand and supply, shifts risk and promote orderly marketing.

Packing:
Packing in KIRLOSKAR is done by keeping the following points in view: To provide the products until it is used To provide the consumer convenience To minimize distribution cost, handling cost, storage cost, transportation cost etc. Packing also depends on the mode of transportation used to transport the products.

Labeling:
The products of the company are packed in boxes that have the prints of KIRLOSKAR-EDN on it. That itself acts as label and brand name of its products.

Pricing:
Company is adopting different types of pricing strategy for its products. It is based on the demand for the products, credit period, prompt payment, manufacturing of products based on customers specification and market condition. The total cost of production is first estimated. Some time a customer may stipulate a particular specification of product. At that time the company charges special price for its products. Company follows penetration strategy whenever there is a high competition in the market. If the mode of payment is immediate (cash purchases), company shares lower price and also gives cash discounts.

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Dispatching:
This is the last step in marketing where the products manufactured are dispatched to the concerned customers.

KEC has various ways of marketing:


1. Personal visit:Marketing partner makes a personal visit to the customer. Gives the detailed information about the company and its facilities. The marketing manager is responsible for convincing and getting order from the company.

2. Industrial display:Whenever there is a trade fair which happens at once every year, KEC displays its products and facilities. They have stall set where interested visitors can get all details.

3. E-Business:E-Business is a boom these days. KEC has its own site. This www.kriloskarelectric.com website is registered with Google search engine.

4. Business magazines and business newspaper. 5. Direct channel

6. Pre-tendering and after sales services. 7. Participate in trade exhibition with and outside.

EXPORTS:
Mainly KEC products are exported to USA, Europe, Canada, Hong Kong, Australia, and China, Singapore, South Africa, Malaysia, Pakistan, Japan and Bangladesh.

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VALUED CUSTOMERS OF THE COMPANY:


TATA Steal Jindal ltd. Coal India Ltd. Nuclear Power Corp. Of India Ltd. Engineers India Ltd. ONGC Indian Oil Bharat Petroleum Ltd.

Cement Industries (ACC, Ambuja, JK, Birla, Prism, Mangalam etc.) Mecon Ltd. etc.

COMPETITORS:
ABB BHARATH BIJLEE Crompton Greave EMCO
EASUN REYRL

Havels India
HONDA SIEL

HBL Power
NUMERIC POWER Techno Electric

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INTRODUCTION:
HRD functions is to satisfy the organizational needs, Selecting right persons for the right job and to manage people not only workers but also includes white collared professionals. Thus, the main objective is to maintain cordial relationship, by providing maximum welfare & thereby optimizing the personal contribution for the effective functioning of the undertaking.

KECL recognizes its employees as the most important asset for its continued growth. HRM providing the environment and opportunity for every individual to raise their highest potential. Identify and achieve his/her personal goal within the frame work of organizational, societal, and national objectives. It shall endeavor to uphold the dignity of individuals by making them feel proud partners through the following measures Ensure a high degree of selectivity in recruitment of employees, trainees explicitly on the criteria of their knowledge, skills, and attitudes. Impart such induction, circulation and training so as to match the individual to the task and inculcate a high sense of org.nal loyalty. Provides facilities for all round growth of the individual by training in and outside the organization, reorientation, lateral mobility and self development through self motivation.
Build team and foster team as the primary instrument in all activities.

Recognize worthy contribution of the employees in time and appropriately so as to maintain a high level of employee motivation and morale .Appraisal and promotion shall be ethical and impartial.
Contribute towards the health and welfare of the employees.

Implement equitable, scientific and objective system of rewards, incentives and control. Groom every individual to realize his potential in all facets while contributing to attain higher organizational and personal goals.

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ORGANISATIONAL CHART OF HUMAN RESOURCE DEPARTMENT:


UNIT CHIEF

GM (P & IR)

SR. MANAGER (Training & Development Centre)

ASST. MANAGER (Personnel & Administration functions)

CONSULTANT (AMBULANCE ADMINISTRATION) CHIEF SECURITY OFFICER

ASST. MANAGER (CORP. SAFETY) Safety & Environmental Management

MANAGER (P & IR) & FACTORY

CIVIL ENGINEER ON CONTRACT

(Security, vigilance, telephone exchange, reception & gardening)

JUNIOR
APPRENTICE TRAINING MANAGER (2)

SECURITY OFFICER
TIME OFFICER TIME OFFICE ADMINISTRATION COMPANY GUARDS

WELFARE OFFICERS (2) CANTEEN & TRANSPORT

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TOTAL NUMBER OF EMPLOYEES:


Daily rated employees : 376

Monthly rated employees : 160 Outsourcing workers : 200 250

Monthly Rated Employees (MRE):


They are under the management category; they get salary on monthly basis. Yearly wise they get increment based on performance and experience fixed by management in KEC. There are 160 monthly rated employees in Unit-1 in Bangalore. MRE will work daily in one shift i.e General shifts: 9.15 am to 5.15 pm

Daily Rated Employees (DRE):


Workmen category paid on daily wages basis for 26 days, exclusive of Sundays in the month and also based on the attendance of worker. In KEC Unit-1, there are 376 daily rated employees. DRE will work daily in 3 shifts First shift : 6.30 am to 2.30 pm

Second shift : 2.30 pm to 10.30 pm Night shift : 10.30 pm to 6.30 am Production process will be going on 24 hours a day. Weekly once shifts will be changed to all the employees. In one shift 120-130 workers are working in KEC shop floor plant.

Outsourcing Workers:
They are under contract category, they get daily wages. In this Unit, 200 250 workers are there. They are grouped by-Sneha for gardening and Aishwarya for housekeeping.

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RECRUITMENT PROCESS:
Vacancy from each department is analyzed and call is made for employment through the internet. The processes of recruitment are as follows: 1. Interim written test. 2. Aptitude test. 3. General round. 4. HR interview. 5. Analysis of technical qualification of the candidate and previous experience. 6. Analysis of Expected Salary. 7. Skill testing (communication skill, working skill etc,) and the HR Manager will fix the salary and put the candidate under training.

TRAINING AND DEVELOPMENT (T&D):


In organization development, the related field of T&D deals with the design and improve performance, skills, or knowledge within organizations. A fully fledged training centre provides training to senior executives, managers, supervisors and operators in the areas of management, marketing, technical, information technology, and quality in KEC.

In KECL there are 4 types of training:


1. Trade Apprentice Training: This training is mainly for selected ITI candidates for the job. This training is related to production unit such as electrician, mechanist, fitter, and turner. 2. Graduate Apprentice Training: This training is mainly for diploma and B.E.Graduates where the new comer can be exposed to the working environment. 3. Employee Training; This training is mainly for the workers and other employees, which is generally used to upgrade their abilities according the external environment. 4. Other Trainees: This training is mainly for the non apprentice and other commercial trainees, which is used for external studies about the organization.

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INDUCTION:
At KECL new recruits shall be imparted such induction, orientation, training, and development so as to match the individual to the task and inculcate a high sense of organizational loyalty. The Human Resource department and the concerned head of the parent department shall prepare a well structured induction programme to recruit the people.

PLACEMENT:
The new entrant shall be placed under the best manager in the organization. This implies that the manager being a role model, shall himself is a top performer, have the necessary skills in inculcating the right values and attitudes in young people. The new employee shall be placed under senior executive who will act as his mentor. This mentorship process will start at the probation stage and shall continue for next 5 years.

PERFORMANCE APPRAISAL:
It is a method by which the job performance of an employee is evaluated (generally in terms of quality, quantity, time and cost). Appraisal consists of four stages viz Self appraisal, Performance assessment, Development plan, Final evaluation and grading. Generally, the aims of a scheme are: Give feedback on performance to employees. Identify employee training needs. Document criteria used to allocate organizational rewards. For personal decisions: salary increases, promotions, Disciplinary actions, etc Provide the opportunity for organizational diagnosis and development. Facilitate communication between employee and administrator.

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AWARDS:
Awards are instituted by the company in the recognition of outstanding work performance, useful suggestions for the improvements, and contributions to technical/academic knowledge.

PROMOTIONS:
Company adopts an Accelerated Promotion Schemes for fast trackers in recognition of employees performance. Systematic job rotation is carried out to nurture the all round growth of the individual through lateral mobility. Job rotation is based on the individuals experience, personality, attitude, education and performance, in addition to job related skills and knowledge.

COUNSELING:
Counseling services are provided to enhance employees competence and job satisfaction, to prepare them for future responsibilities, to establish better working relationships and to cope up with personal problems. Counseling is carried out by HRD and professional counselors.

CAREER PLANNING:
This is to ensure that people of the right calibre are available to meet the present and future requirements of organization. The process identifies the necessity inputs aim at imparting technical/managerial knowledge, inter-personal skills and attitudes that will helping dealing with the external and internal environments. Other factors to develop potential include activities such as exposure to new functional projects.

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BENEFITS TO EMPLOYEES:
Dearness Allowance (D.A):
D.A payable to the workmen covered by this settlement has been fixed at Rs.4072 per month with reference to All India Consumer Price Index for Bangalore city at 547 points published by Labour Bureau.

House rent allowance:


The management agrees to pay every workmen covered under the settlement, House Rent Allowance of Rs.1306 per month.

Washing Allowance:
The management pay the washing Allowance of RS.150 per month to the workman who attend the Factory on all the working days in a month.

Education Allowance:
Rs.200 per month to all workmen.

Attendance Bonus:
A workman will be eligible for Attendance Bonus of Rs.40 per calendar month, if he puts in 100% attendance during such month.

Shift Allowance:
Shift Allowance pay to the workmen working in the second shift commencing from 2:30 pm and thereafter at the rate of Rs.10 per day per shift per workman provided they actually work till the end of that shift and for those who work in the third shift commencing from 10:30 pm and thereafter, the shifts allowance will be at the rate of Rs.16 per day per shift per workman.

Festival Advance:
The management agrees to grant to every workman, festival Advance of Rs.2200 in a financial year of the company.

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Leave Travel Assistance:


A workman will earn the Leave Travel Assistance by working at least 240 days in a year.

Uniform and shoes:


The management gives every year, 2.5 meters pant cloth and 4 meters of terry cot shirt cloth of good quality. And pay a sum of Rs.475 per year, towards stitching charger of 2 pairs of uniform. And also provide one pair of industrial safety shoes with 2 pairs of socks. Jerkin or sweater provided in every 2 years to all workmen.

Leave Facilities:
Providing Eleven National and Festival Holidays with wages.

Sick Leave for workmen not covered under ESI Scheme: Medical Reimbursement Scheme for workmen not covered under the ESI Scheme:
Medical expenses reimbursable under the scheme will not exceed Rs. 3200 per year for workman and his family as a whole.

Canteen:
An amount of Rs.65 per month shall be deducted from each workman towards supply of two coffee or tea and one lunch or dinner per day.

Grievance Procedure:
The clause XXVII of the memorandum of settlement which contains (A) Grievance procedure, (B) Facilities to Employee office Bearers and committee members of the Association and (C) General Provisions, will continue to operate.

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INTRODUCTION:
Finance Management provides a framework for financial decision making. It is concerned with efficient & wise allocation of funds to various uses. Kirloskar Electric Company Ltd situated at Govenhalli has a corporate finance department at Malleshwaram, which is responsible for all the major financial decisions.

CORPORATE FINANCE DEPARTMENT:


The corporate finance department controls the financial activities of all 5 units of Kirloskar Electric Company (KEC). It is responsible for taking all the important financial decisions & also prepares the annual operating plans & the long range plans. The monthly operating plans are divided into weekly & daily plans. The unit has a fixed target on daily basis derived from operating plan prepared on daily basis & circulated to the entire concerned corporate officer. All units are functionally accountable to the corporate department & is monitored & revived quarterly. Some of the decisions taken up in this department are, Dividend policy Capital Expenditure Diversification Collaboration etc.

The sap R/3 is an integrated system of materials, production, sales and financial accounting. There were some mistakes that occurred mainly in the areas of production and materials accounting. Valuation of inventories created a mistake and upload of balance during its implementation most of which has been identified and rectified.

All the final accounts have been prepared incompliance with all the mandatory requirements specified under section 211 of the companys act of 1956. The company has not been regular

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in depositing statutory dues such as provident fund, employees state insurance, income tax, sales tax, customs duty, excise duty, etc. with the appropriate authorities.

FUNCTIONS OF THE DEPARTMENT


Maintenance of payroll records. Maintenance of sales and purchase books. Maintenance of cash and bank records. Updating the general and subsidiary ledgers. Preparing the management information report. Passing bills. Invoicing/costing. Taxations.

RESPONSIBILITIES OF THE DEPARTMENT Responsible for sales tax, income tax return & periodical returns to the bank. Also responsible for preparation of profit and loss account and balance sheet. It is authorized-signatory for payment of vouchers, receipt and also looks after the
overall administration of accounts and review of the work of the personnel.

Responsible for financial-accounting system and verification and scrutinizing the


account in general ledger and preparation of Profit and Loss account as well as Balance Sheet.

LIST OF STOCK EXCHANGES:


The shares of the company are traded in Bangalore Stock Exchange Ltd Madras Stock Exchange Ltd BOMBAY Stock Exchange Ltd.

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The company had taken loan from various banks. Those banks were as follows:
State Bank of India, State Bank of Mysore, SB of Travancore, Bank of India, Bank of Baroda, Axis Bank, ICICI & Bank of Commerce, Koulalumpur.

FLOW CHART OF FINANCE DEPARTMENT:


Unit Chief

HRD

MMD

Finance dept

Marketing dept

Quality assurance

Deputy General Manager

Deputy Manager

Accounts Officers

(3 persons)

Junior Officers

(6 persons)

Union Category people

(2 persons)

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SIGNIFICANT ACCOUNTING POLICIES:


Accounting Treatment:
The companys financial statements are prepared as per the guidelines of Accounting Standers under Indian GAAP.

Accounting System:
The company follows the accrual system of accounting in respect of all of expenditure and income. The company has complied with Accounting Standard - 2 in respect of valuation of R.M stores and components and in respect of work in progress and finished goods. The SAP R3 is an integrated system for materials, production, seals and financial accounting.

Inventories: Raw Materials stores, spare parts and components are valued on FIFO / Weighted Avg. basis. Work In Progress is valued at works cost or net realizable value whichever is lower. Finished goods are valued at works cost or net realizable value whichever is lower.

Depreciation: a) Depreciation is charged on written down value of assets at the rates specified in Schedule XIV to the companies Act, 1956 or Income Tax Act 1961, WE higher on assets as on 31/3/1994. b) After 1/4/1994 depreciation on straight line basis at the rates on Schedule XIV to companies Act has been charged, except otherwise stated. c) Depreciation on furniture and fixtures above Rs. 5000 charged @ 33.33% on straight line method. Below 5000 are fully depreciation in year of addition. d) Depreciation on assets taken on lease is charged over the primary lease period.

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e) Depreciation on software is provided @ 33.33% p.a. f) Depreciation on technical know-how are written over a period of 6 years. g) Finance lease arrangements relate to Plant and Machinery. The lease period is for 5 years with interest rates ranging from 13% to 14% p.a.

RISK MANAGEMENT:
The company has said down procedures to inform Board Members about the risk assessment and minimization procedures. There are periodically reviewed and to ensure that executive management controls risk through means of a properly defined framework.

CREDIT POLICY OF THE COMPANY:


The credit policy of Kirloskar Electricals was 90 days, 30 days and also 40 days likewise the company will provide credit to its customers.

31ST MARCH 2009:


Company performance during the year, company has archived a turnover (gross) of Rs. 9.63 billion (previous year Rs.9.46) the operations have resulted in a net profit of Rs. 302.12 million (previous year Rs. 620.14 million) Equity Dividend- Directors regret their inability to declare any equity dividend for the year under report. The company has not transferred any amount to it is.

Equity Dividend: In order to conserve for resources for companys growth, the company has not transferred any amount to its General Reserve.

Preference Dividend: Payment of dividend of 7% on the preference shares issued to IDBI Bank ltd on 1800000 preference shares of Rs 100 each from 1.10.2001 to 30.4.2003 & 1200000 preference shares of Rs 100 each from 1.5.2003 to 31.3.2004.

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AUDITED FINANCIAL RESULTS FOR THE YEAR ENDED MARCH 31, 2011
Amount (Rs. In Lacks) 31/3/2011 31/3/2011 89,522 90,557 7,134 6,484 82,388 84,073 (1,162) 62,929 1,542 7,598 1,619 7,434 79,960 2,428 361 2,789 2,576 213 213 2 211 211 5,052 12,658 (969) 61,115 1,366 7,556 1,579 7,625 78,272 5,801 1,195 6,996 2,257 4,739 4,739 1,050 3,689 70 3,759 5,052 12,448

Sl. No 1 a

B 2 A B C D E F G 3 4 5 6 7 8 9 10 a B 11 12 13 14 15 16 A

Particulars Gross Sales Less : Excise Duty Net Sales/ Income from operations Other Operating Income Expenditure (Increase)/decrease in stock in trade Consumption of raw materials Purchase of traded goods Employee cost Depreciation Other expenditure Total Profit from Operations before other income, Interest & exceptional items (1 - 2g) Other Income Profit before interest and exceptional items ( 3+4 ) Interest Profit after interest but before exceptional items ( 5-6 ) Exceptional Items (Net) Profit from ordinary activities before tax ( 7- 8) Provision for Current Tax Provision for deferred Tax Net profit from ordinary activities after tax (9-10) Extraordinary Item (net of tax expense) Net profit for the period (11+12) Paid up Equity Share Capital (face value of Rs. 10/-) Reserves Excluding Revaluation Reserves (As per Balance Sheet of Previous Accounting Year) Earnings Per Share (EPS) Basic & Diluted EPS before Extra ordinary items (not annualized)

0.18

6.95

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B 17

18 A

Basic & Diluted EPS after Extra ordinary items (not annualized) Aggregate of Non-Promoters Shareholding Number of Shares Percentage of holding Promoters and Promoter group shareholding Pledged/Encumbered -Number of Shares -Percentage of Shares(as a % of the total share holding of promoter and promoter group) -Percentage of Shares (as a % of the total share capital of the company) Non-Encumbered -Number of Shares -Percentage of Shares(as a % of the total share holding of promoter and promoter group) -Percentage of Shares (as a % of the total share capital of the company)

0.18

7.09

25,658,739 50.79%

25,685,164 50.84%

2,500,000 10.06% 4.95%

5,329,785 21.46% 10.55%

22,362,628 89.94% 44.26%

19,506,418 78.54% 38.61%

STATEMENT OF ASSETS & LIABLITIES as on March 31, 2011


Sl. No. 1 1a 1b 2 Particulars Sources of Funds Share Holders Funds Share Capital Reserves & Surplus Loan Funds Total Application of Funds Fixed Assets (Net) Investments Current Assets Loans and Advances Inventories Sundry Debtors Cash & Bank Loans & Advances Less: Current Assets and Provisions Amount (Rs. In Lacks) March 31, 2011 March 31, 2010

5,826 13,139 15,150 34,115

6,599 12,929 14,022 33,550

1 2 3 3a 3b 3c 3d 4

16,681 10,856

17,587 8,579

11,617 19,604 5,569 4,827

9,122 20,005 4,449 3,422

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4a 4b

Liabilities Provisions Total

32,606 2,433 34,115

26,144 3,470 33,550

THE CONSOLIDATED KEY FIGURES OF THE COMPANY FOR THE YEAR ENDED MARCH 31, 2011
Amount (Rs. In Lacks) March 31, 2011 March 31, 2010 115,843 124,769 7,134 6,484 108,709 118,285 1,090 357 733 46 4 691 6,331 1,145 5,186 63 (27) 5,096

Sl. No.

Particulars Gross Sales Less : Excise Duty Net Sales Net Profit (Before Extra-ordinary items & Taxation) Provision for taxation Profit After Tax Less: Minority Interest Add/(Less) Share of (Loss)/Profit from associates Profit attributable to shareholders of the Company EPS Basic & Diluted (Not Annualized) Rs. Per Share before extraordinary item EPS Basic & Diluted (Not Annualized) Rs. Per Share after extraordinary item

1.13 0.84

9.59 9.73

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STRENGTHS:
Strength of KEC is its Brand Name.

Streamlining, redefining and recreating of process, design and testing parameters to Six Sigma and other stringent quality measures. KSL is one of the rare units in the world which produces the high voltage AC/DC motors and generators. The company has received an ISO certificate for producing quality products. The company has spread its branches to other parts of the world. The company has a well equipped quality control department for inspecting the quality of incoming products and final products. The company is one of the old company which manufactures electric products to industries and has built a good reputation. The company provides all the necessary facilities for the welfare of their employees. Company guarantees job security to all its employees this makes them to be more committed & loyal.

The company has a very stable management that forms strong foundations of the company.

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WEAKNESS:
Under utilization of resources because of overstaffing. There is a less coordination between different departments. Most of the employees are aged persons which might reduce the productivity in future. The company does not have any promotional activity.

OPPORTUNITY:
The company has an opportunity to expand its production units due to more demand for its products. The company has got better tool for better planning and decision making. The company can establish more branches across the globe. There is a growing demand for motors and generators in other developing countries.

THREATS:
Workers absenteeism is very high since most of the workers are old. Cost of production is high. Company faces competition from not only large units but also from smaller units because of concession duties tax deduction available to them.

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Company faces competition from companies like Crompton Parikson, Crompton greaves, Siemens, Philips Electricals.

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PROBLEMS IN MANUFACTURING DEPARTMENT:


Manufacturing department has various sections but there is no Non - Stop production wheel in each sections because of the manufacturing of products are depending upon the orders of the customers. If the orders is less the working activities in the department is also less. It also caused to under utilization of raw materials.

The period for manufacturing the products are depends upon the range of products and customers needs and specifications. Therefore cannot able to estimate the period for manufacturing and cost of the products. Some products may takes up to 1 to 1.5 years also. In order to this the cost of production is also high.

The most of the employees in manufacturing department are old aged therefore the working speed is very less.

SUGGESTIONS:
The cost of the production has to minimize by producing more number of products. The company has to concentrate on advertising because it may increase the orders and it ensures non - stop working in production department. Production schedule should be fully followed so that the performance of work can be increased and slowness of work can be decreased, so as to achieve the companys goals. The department should plan for proper utilization of raw - materials.

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Also it has to concentrate on R&D for face the competition by producing new and updated products & for adopting upgraded machines in manufacturing.

The department has to minimize the wastages.

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FINDINGS:
Kirloskar products are segmented in various ranges so competitors are high. Kirloskar is being showing consistent growth prospects. Kirloskar is managing its Human Resources and marketing very effectively by conducting various types of training and others session. Kirloskar has a motivated work force. It is very consistent in its operations. It has achieved a great feet of reaching the targets for record of 60 years continuously from 1946 to 2008. Products in Kirloskar are tailor made i.e. they are produced as and when demanded by the customers. Kirloskar is establishing its marketing segment according to demand of the products in different zones. Advertisement costs are too less because they manufacture the products based on the orders. Kirloskar electric company has ISO, KEMA, CE & NVLAP certifications.

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The ready acceptance of Kirloskar Electric products in USA, Europe, Canada, Hong Kong, Australia, China, Singapore, South Africa, Malaysia, Pakistan, Bangladesh along with the hard to earn certification by world's leading companies.

SUGGESTIONS:
Kirloskar needs technological upgrading since in some machines is old Kirloskar needs young upgraded work force than older force so it needs to replace them gradually as time permits. Kirloskar has to concentrate more on research and development. Kirloskar has to build mutual trust among the employees.

CONCLUSION:
Since it is one of the oldest company having the history of about 64 years. It has a very good reputation in the market. It was the first company to produce AC motors and DC motors. It has the monopoly till 1980s in the production of DC motors.

Kirloskar is a multi locational company as it is located in various parts of the country. The products of the kirloskar have been marketed to various countries like Malaysia, Singapore and Dubai. The strategy implied by the company is premium established proven production from 1960s. Generally the strategy is dependent on Quality and Service.

AL AMEEN INSTITUTE OF MANAGEMENT STUDIES, BANGALORE 560 027

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AL AMEEN INSTITUTE OF MANAGEMENT STUDIES, BANGALORE 560 027

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AL AMEEN INSTITUTE OF MANAGEMENT STUDIES, BANGALORE 560 027

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BIBILOGRAPHY: Books:
Sl. No. 1. 2. 3. Books of Reference Marketing Management Financial Management Human Resource Management Production And Oparations Management Author Bholonath Dutta Dr. Pradeep kumar Sinha Edition 2010 2010 2010

VSP Rao

4.

Upendra Kachru

2010

Others:
1 . Reports from Kirloskar Electric Company ltd. 2. Datas collected from various departments of Kirloskar - Electrics 3. Informations collected from managers of kirloskarelectrics. 4. www.kirloskarelectric.com

AL AMEEN INSTITUTE OF MANAGEMENT STUDIES, BANGALORE 560 027

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AL AMEEN INSTITUTE OF MANAGEMENT STUDIES, BANGALORE 560 027

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