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Patrick Cescau
Group Chief Executive
Richard Rivers
Head of Strategy
Path to Growth
Achieved a lot
brand focus global buying operating margins capital efficiency
aligned organisation
disciplined execution
Unilever
=
Exposure to D&E
Unilever and peers
Unilever HPC
42% 57%
41%
Unilever Food
Exposure to Europe
Unilever and peers
73% 67% 62% 52% 51%
49%
Unilever HPC
high
global share
low
low
high
local share
Deodorants
% sales
100%
Unilever
Close Competitors*
Others
75%
50%
25%
0%
UK
Mexico Brazil
Netherlands S Africa Chile Australia Argentina
USA
France Germany Italy Russia Poland Belgium Spain Canada Columbia Ukraine
high
global share
low
low
high
local share
Spreads
% sales
100%
Unilever
75%
50%
25%
0%
USA Indonesia Spain Canada Portugal Greece Mexico Hungary Netherlands Germany S UK FranceTurkey Brazil Russia Africa Finland Columbia Poland SwedenCzech Belgium
high
global share
low
low
high
local share
Unilever vs competition
key battlegrounds
invest to grow
generate cash
competitiveness
high global share high local share brands technologies innovation
Growth priorities
Growth priorities
Growth priorities
Deodorants, Skin, Hair Savoury, Ice cream, Tea Vitality within Foods
Growth priorities
Deodorants, Skin, Hair Savoury, Ice cream, Tea Vitality within Foods D&E: Foods, Home care
Growth priorities
Deodorants, Skin, Hair Savoury, Ice cream, Tea Vitality within Foods D&E: Foods, Home care Russia and China
Growth priorities
Personal Care Vitality D&E
10
4.1%
5.5%
2000
2001
2002
2003
2004
2005
2006
2.4%
2.4%
2000
2001
2002
2003
2004
2005
2006
Tea Based Beverages Spreads and Cooking Products Laundry Ice Cream
11
3.8%
0.2%
Weight Management Oral Care Frozen Foods Household Care Prestige Fragrance
Source: Euromonitor, Nielsen
disposed
disposed
Most
None
12
Investment priorities
Invest to Win
Invest to Compete
Market Share
2006 vs 2005
A&P
2006 vs 2005
Regions
Execute in line with strategy Deploy A&P, trade spend Customer Management
Global Categories
Category strategies & plans Where to grow, defend, generate cash Prioritised actions
Global Functions
Deploy investment in line with strategy R&D, People, Finance, Supply Chain Capabilities
13
Personal Care
> 30% 26% 28%
36%
41%
2004
2006
2010
2004
2006
2010
14
Role of M&A
top priority
transform market share towards leadership
high growth
key battlegrounds
invest to grow
augment share, extend strongholds, exploit hotspots
attractiveness
lower growth
generate cash
transform or dispose
weak / contested clear leadership
competitiveness
15
Patrick Cescau
Group Chief Executive
Richard Rivers
Head of Strategy
16