A GLOBAL VIEW OF MOBILE ADVERTISING: Central & South America Regional Summary Q3 2011

InMobi Mobile Insights - Network Data Release date: October 25th, 2011

ABOUT THE RESEARCH

Project Background After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165 markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and a broad, independent market footprint, InMobi is well positioned to provide an objective, comprehensive, and representative view of the mobile advertising market. Research Objectives We have three goals with this research: 1. Help educate the market. Statistics and information about the state of mobile advertising are lacking in most regions of the world. 2. Track consumer opinions regarding mobile advertising. With any emerging medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area. 3. Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access. Contact Information www.inmobi.com/research research@inmobi.com Twitter: @inmobi

Beginning July 2011, InMobi is moving towards quarterly data views which will highlight broader industry trends and provide an overview of the global mobile advertising market.

NETWORK DATA
Specifications Data in this report are sourced from our global mobile advertising network which served 138.4 billion impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in September, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows: Global Available Impressions in Quarter 3, 2011: 138.4 billion Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America Countries Represented: 131 countries with over 10 million impressions per month Base Measure: Available Impressions Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices Time Periods: Q2 2011 (April June 2011), Q3 2011 (July September 2011) Comparisons: Q3 2011 versus Q2 2011 Representation
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data. Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web (WAP) and APP. SMS/Text and Search are NOT included in this synopsis. Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctuation and variance in younger, smaller markets for the company. Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,000 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data. Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers.

CENTRAL & SOUTH AMERICA SUMMARY

Central & South America Regional Profile: Q3 2011
Central & South America mobile impressions grew by 71% over the past quarter on the InMobi network.
" InMobi now serves about 6 billion impressions per quarter in Central & South America.

Mobile ad growth has been strong among Advanced phones and Smartphones.
" Smartphones gained over 1 billion impressions over the last quarter, an increase of 92%, while Advanced phones continue to gain impressions in this market.
Available Impression Volume & Composition Q2 2011 Total Smartphone Advanced Mobile Web App 3,472,152,363 1,085,096,112 2,387,056,251 3,213,636,460 258,515,903 Q3 2011 5,934,615,710 2,085,157,108 3,849,458,602 5,311,585,336 623,030,374 % Chg 70.9% 92.2% 61.3% 65.3% 141.0% Global Development Index n/a 73 132 113 50

While the majority of impressions in this market are through mobile web, app impressions more than doubled.
" The strong increase this quarter as well as increased Smartphone penetration in this market suggest that app impressions will continue to grow.

Source: InMobi Mobile Insights Network Research, Q3 2011

CENTRAL & SOUTH AMERICA

Central & South America OS Share: Q3 2011
Available Impressions
Nokia OS 21% 34% Symbian OS Android RIM OS iPhone OS 16% 1% 7% 7% MeeGo Others 13%
Nokia OS Symbian OS Android RIM OS iPhone OS MeeGo Others OS Impressions 1,275,933,431 943,156,392 769,803,960 440,561,770 420,197,214 87,849,298 1,997,113,646 % Share 21.5% 15.9% 13.0% 7.4% 7.1% 1.5% 34% Global Pt. Chg Development Index +0.5 -0.6 +5.0 +0.2 -0.5 +0.2 -4.8 118 90 58 77 64 454 n/a

Nokia remains the #1 platform in Central & South America; Android showed the strongest growth, with a 5 point increase.
" Impressions on the Nokia platform still increased from the last quarter, while impressions on the iPhone decreased.

Source: InMobi Mobile Insights Network Research, Q3 2011

CENTRAL & SOUTH AMERICA

Central & South America Manufacturer Share: Q3 2011
2% 5% 7% 7% 8% 9% 18% 38%

Available Impressions
6% Nokia Samsung SonyEricsson LG RIM Apple Motorola Alcatel Others

Manufacturer Nokia Samsung SonyEricsson LG RIM Apple Motorola Alcatel Others

Impressions 2,252,001,644 1,087,536,568 526,191,997 450,512,785 440,561,770 420,197,214 315,019,053 91,955,080 350,639,600

% Share 37.9% 18.3% 8.9% 7.6% 7.4% 7.1% 5.3% 1.5% 5.9%

Pt. Chg +0.3 +2.8 -1.4 -0.2 +0.2 -0.5 +0.1 -0.7 -0.8

Global Development Index 106 102 156 184 77 64 201 529 n/a

Manufacturer share of impressions has remained relatively consistent in Central & South America since Q2.
" Nokia remains the dominant manufacturer, although Samsungs share increased

Source: InMobi Mobile Insights Network Research, Q3 2011

CENTRAL & SOUTH AMERICA

Central & South America Handset and Connected Device Detail: Q3 2011
Handset Nokia N2730c Nokia C3-00 Nokia 6300 Apple iPhone 4 RIM BlackBerry 8520 Nokia 5130 Samsung GT-S3650 Apple iPod Generation IV Samsung GT-S3350 Samsung GT-S5230 Nokia 5230 Nokia X6 Nokia E63 RIM BlackBerry 9300 SonyEricsson E15i Impressions 239,460,201 224,725,014 193,702,817 189,866,521 180,787,302 99,613,863 86,957,447 83,261,331 79,274,555 76,249,439 76,106,343 71,000,528 62,618,035 62,610,458 59,655,874 % Share 4.0% 3.8% 3.3% 3.2% 3.0% 1.7% 1.5% 1.4% 1.3% 1.3% 1.3% 1.2% 1.1% 1.1% 1.0% Pt. Chg -1.1 +0.4 -1.0 +1.2 -0.1 -0.4 -0.1 +0.1 +0.8 -0.4 -0.0 +0.4 -0.1 +0.5 +0.9 Global Development Index 2,054 282 180 78 102 187 1,253 96 783 598 225 200 95 87 279

Nokia and Samsung devices are the most prevalent in Central & South America, and many over-index compared to the rest of the world.

Source: InMobi Mobile Insights Network Research, Q3 2011

CENTRAL & SOUTH AMERICA

Central & South America Summary: Q3 2011
Available Impression Volume & Composition Q2 2011 Total Smartphone Advanced Mobile Web App 3,472,152,363 1,085,096,112 2,387,056,251 3,213,636,460 258,515,903 Q3 2011 5,934,615,710 2,085,157,108 3,849,458,602 5,311,585,336 623,030,374 % Chg 70.9% 92.2% 61.3% 65.3% 141.0% Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg Nokia Samsung SonyEricsson LG RIM 37.6% 15.5% 10.2% 7.8% 7.2% 37.9% 18.3% 8.9% 7.6% 7.4% +0.3 +2.8 -1.4 -0.2 +0.2

Top Countries within Region: % Share of Available Impressions Q3 2011 Pt. Chg +1.4 Brazil 32.6% Costa Rica Venezuela 17.3% 7.8% -1.0 -0.6

Top 3 OS Systems: % Share of Available Impressions Q2 2011 Nokia OS Symbian OS Android 21.0% 16.5% 8.0% Q3 2011 21.5% 15.9% 13.0% Pt. Chg +0.5 -0.6 +5.0

" InMobi Central & South America network grew by 70.9% impressions in Q3. " The top manufacturers and operating systems remained relatively consistent with Q2, although Android grew more than other platforms.

Source: InMobi Mobile Insights Network Research, Q3 2011

MEASURES AND TERM DEFINITIONS

Measures:
Available Impressions: The total number of ads requests made to the InMobi network % Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis. Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region. % Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods.

Definitions:
Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada. Advanced: Any impression served to any OS or handset not included in the smart phone definition above. Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for applicationlayer network communications in a wireless-communication environment. App (Application): Any impressions served to a mobile application resident on the consumer mobile device. Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular company providing service for mobile phone subscriber served the impression. OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression. Handsets and Connected Device: The make and model of the mobile device receiving the impression. Manufacturer: The OEM manufacturer of the mobile device receiving the impression. Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1% share.

InMobi Regional Definitions:

InMobi defines all regions per Wikipedia with the following modifications: Asia Pacific includes the 15 Oceania countries as listed in Wikipedia. South America includes South & Central Americas as listed in Wikipedia.

NEXT STEPS
This data is part of a series of network reports that are released monthly. Additional regions and markets will be released throughout the quarter. Release Schedule
Once a quarter InMobi will release a full data report which will include global, regional and country data views. The next full release is planned for mid January. Infographics with monthly data will be available in November and December. Monthly data updates including key information by market will be released via our mailing lists and website. While we move to a quarterly release schedule, we will still continue to release insightful data on key markets across regions on a monthly basis. These releases will shed light on emerging trends and unique developments specific to those key markets.

Open Source Research: Getting Involved

Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider and update the research based on feedback and questions to improve the quality for all end users.

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