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A GLOBAL VIEW OF MOBILE ADVERTISING:

Quarter 3, 2011 Report


InMobi Mobile Insights - Network Data
Global Report
Release date: October 25th, 2011

Page 1

ABOUT THE RESEARCH


Project Background
After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent
mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165
markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and a
broad, independent market footprint, InMobi is well positioned to provide an objective,
comprehensive, and representative view of the mobile advertising market.
Research Objectives
We have three goals with this research:
1. Help educate the market. Statistics and information about the state of mobile
advertising are lacking in most regions of the world.
2. Track consumer opinions regarding mobile advertising. With any emerging
medium, the consumer perspective is critical to overall market success. We see
a need for trending across regions in this area.
3. Collaborate with industry thought leaders to increase market insight and improve
information quality ongoing. As a global independent company, we value
partnerships that will strengthen our understanding of the market. Researchers,
thought-leaders, and analysts are encouraged to contact us and apply for full
partner access.
Contact Information
www.inmobi.com/research
research@inmobi.com
Twitter: @inmobi

Beginning July 2011, InMobi is moving towards


quarterly data views which will highlight broader
industry trends and provide an overview of the
global mobile advertising market.

Page 2

CONTENTS
InMobi Global Research Contents
2
About the Research
3
Contents
4
Network Data: Specifications & Representation
5

Global Topline
69
Global OS Share, Manufacturer Share, Top Handsets and Summary

10 - 14
Africa - Regional Profile
15 - 19
Kenya Market Profile
20 - 24
Nigeria Market Profile
25 - 29
South Africa Market Profile
30 - 34
Asia Pacific Regional Profile
35 - 39
Australia Market Profile
40 - 44
China Market Profile
45 - 49
Hong Kong Market Profile
50 - 54
India Market Profile
55 - 59
Indonesia Market Profile
60 - 64
Japan Market Profile
65 - 69
Malaysia Market Profile
70 - 74
Singapore Market Profile
75 - 79
Taiwan Market Profile

80 84

Central & South America Regional Profile

85 89
Europe Regional Profile
90 94
France Market Profile
95 99
Germany Market Profile
100 104 Italy Market Profile
105 109 Spain Market Profile
110 114 United Kingdom Market Profile
115 119 Middle East Regional Profile
120 124 North America Regional Profile
125 129 Mexico Market Profile
130 134 USA Market Profile

135 Measures and Term Definitions


136 Next Steps
Page 3

NETWORK DATA
Specifications
Data in this report are sourced from our global mobile advertising network which served 138.4 billion
impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in
September, we are able to claim one of the broadest and most representative networks in the world. Exact
specifications are as follows:

Global Available Impressions in Quarter 3, 2011: 138.4 billion

Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America

Countries Represented: 131 countries with over 10 million impressions per month

Base Measure: Available Impressions

Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices

Time Periods: Q2 2011 (April June 2011), Q3 2011 (July September 2011)

Comparisons: Q3 2011 versus Q2 2011


Representation
InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind,
the following issues are present in this data.
Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web
(WAP) and APP. SMS/Text and Search are NOT included in this synopsis.
Scale and Time In Market: Representation within the network is a function of the both scale and time in market.
Readers can expect more fluctuation and variance in younger, smaller markets for the company.
Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over
5,500 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the
data.
Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a
much lesser extent than publishers.
Page 4

GLOBAL SUMMARY
The global mobile ad ecosystem
continues its significant growth,
increasing ad impressions by 32.6%
from Q2 2011 to Q3 2011.
" The InMobi network gained nearly 34 billion ad
requests in Q3 2011. Continued significant
growth in the global mobile ecosystem highlights
the healthy mix of increasing consumer mobile
usage, advertiser adoption and publisher focus
on mobile advertising.

Smartphone impression growth far


outpaces advanced phones.
Smartphones now represent 43% of
all mobile ads on the InMobi
network.
" 52% growth in impressions on Smartphones over
the past quarter clearly underlines the shift
towards Smartphone usage among consumers
globally.
Available Impression Volume & Composition
Q2 2011

Q3 2011

% Chg

Total

104,334,888,661

138,351,025,951

32.6%

Smartphone

39,314,783,903

59,979,601,147

52.6%

Advanced

65,020,104,758

78,371,424,804

20.5%

Mobile Web

86,948,843,684

109,314,697,724

25.7%

App

17,386,044,977

29,036,328,227

67.0%

In-application advertising continues


to grow quickly, although it only
represents 21% of all mobile ads on
the InMobi network.
" In application ads are highly utilized in only a few
key markets across the globe. Globally, most
mobile ads are still delivered in the mobile web
experience that is platform agnostic.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 5

GLOBAL
Global OS Share: Q3 2011
Available Impressions
Android
21%

22%

Nokia OS
Symbian OS
iPhone OS

10%

RIM OS
18%

11%

Others

OS

Impressions

% Share

Pt. Chg

Android

31,095,406,496

22.5%

+7.2

Nokia OS

25,183,777,402

18.2%

-1.8

Symbian OS

24,348,191,250

17.6%

-1.5

iPhone OS

15,222,377,217

11.0%

-3.8

RIM OS

13,269,885,290

9.6%

+3.6

Others

29,231,388,297

21.1%

-3.7

18%

Android OS gained 7.2 share points and surpassed both the leading operating systems,
Nokia and Symbian.
" Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OSs on the
InMobi network over the past quarter.
" Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impression
share.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 6

GLOBAL
Global Manufacturer Share: Q3 2011
Available Impressions

1%
3%

Nokia

6%

Samsung

4%
6%

36%

6%

Apple

Manufacturer

Impressions

% Share

Pt. Chg

Nokia

49,491,045,378

35.8%

-3.2

Samsung

24,747,590,276

17.9%

+3.1

Apple

15,222,377,217

11.0%

-3.8

RIM

13,269,885,290

9.6%

+3.6

HTC

8,190,274,125

5.9%

+0.9

SonyEricsson

7,872,153,468

5.7%

-1.5

LG

5,700,658,465

4.1%

+0.1

Motorola

3,648,747,769

2.6%

-0.5

DoCoMo

1,962,380,787

1.4%

+1.3

Others

8,245,913,176

6.0%

+0.1

RIM
HTC
SonyEricsson

10%

LG
Motorola
11%

18%

DoCoMo
Others

Nokia holds the top manufacturer spot by global ad impressions, holding a commanding
35.8% share of impressions.
" Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category.
" Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5
major manufacturers

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 7

GLOBAL
Global Handset and Connected Device Detail: Q3 2011
Handset
Apple iPhone 4

Impressions
5,703,047,167

% Share
4.1%

Pt Chg
+0.7

RIM BlackBerry 8520

4,119,025,675

3.0%

+0.6

Nokia 6300

2,503,775,917

1.8%

-0.4

Nokia 5233

2,360,111,627

1.7%

+0.3

RIM BlackBerry 9800

2,356,015,544

1.7%

+1.2

Nokia 3110c

2,106,099,465

1.5%

-0.5

Apple iPod Generation IV

2,018,186,153

1.5%

+0.5

Apple iPad I

1,910,102,922

1.4%

+0.2

HTC 001HT

1,868,878,125

1.4%

+1.3

Nokia C3-00

1,860,928,144

1.3%

+0.0

Nokia C1-01

1,747,778,250

1.3%

+0.5

Nokia N73

1,744,569,994

1.3%

-0.2

RIM BlackBerry 9700

1,705,622,822

1.2%

+0.5

RIM BlackBerry 9300

1,674,867,330

1.2%

+0.6

Samsung GT-I9000

1,641,743,468

1.2%

-0.0

The Apple iPhone gained 0.7 share points to remain the top device globally. 6 of the
top 15 handsets are Nokia devices.
" The Apple iPhone 4 is the top device by share of impressions.
" The top 10 handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences
at scale with rich experiences.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 8

GLOBAL
Global Summary: Q3 2011
Available Impression Volume & Composition

Top 5 Manufacturers: % Share of Available Impressions


Q2 2011
Q3 2011
Pt. Chg

Q2 2011

Q3 2011

% Chg

Total

104,334,888,661

138,351,025,951

32.6%

Nokia

39.0%

35.8%

-3.2

Smartphone

39,314,783,903

59,979,601,147

52.6%

Samsung

14.8%

17.9%

+3.1

Advanced

65,020,104,758

78,371,424,804

20.5%

Apple

14.8%

11.0%

-3.8

Mobile Web

86,948,843,684

109,314,697,724

25.7%

RIM

6.0%

9.6%

+3.6

App

17,386,044,977

29,036,328,227

67.0%

HTC

5.0%

5.9%

+0.9

Top 10 Handsets: % Share of Available Impressions


Q2 2011
Q3 2011

Top 3 OS Systems: % Share of Available Impressions


Pt. Chg

Apple iPhone 4

3.5%

4.1%

+0.7

RIM BlackBerry 8520

2.4%

3.0%

+0.6

Nokia 6300

2.2%

1.8%

-0.4

Nokia 5233

1.4%

1.7%

+0.3

RIM BlackBerry 9800

0.5%

1.7%

+1.2

Nokia 3110c

2.0%

1.5%

-0.5

Apple iPod Generation IV

1.0%

1.5%

+0.5

Apple iPad I

1.2%

1.4%

+0.2

HTC 001HT

0.0%

1.4%

+1.3

Nokia C3-00

1.3%

1.3%

+0.0

Q2 2011

Q3 2011

Pt. Chg

Android

15.3%

22.5%

+7.2

Nokia OS

20.0%

18.2%

-1.8

Symbian OS

19.1%

17.6%

-1.5

" The InMobi global network grew by over 34


billion impressions over the past quarter.
" The 52.6% growth in smartphone ad
impressions and 67% growth in application
ads points towards increasing consumer
adoption of smartphones and the popularity of
applications.
" Among the top 3 operating systems, only
Android managed to gain share points (+7.2).

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 9

AFRICA SUMMARY
Africa Regional Profile: Q3 2011

Africa mobile impressions grew by


26% over the past quarter on the
InMobi network.
" InMobi now serves over 15.4 billion
impressions per quarter in Africa. The
volume of mobile impressions in Africa
signifies the reach mobile devices can offer
local, regional and global brands.

The majority of impressions in


Africa are on Advanced phones,
with a 23.5% growth rate this
quarter.
" While Smartphones make up a smaller
percentage of impressions in this market,
they have a faster growth rate than
Advanced phones
Available Impression Volume & Composition
Q2 2011

Q3 2011

% Chg

Total

12,238,229,301

15,405,299,486

25.9%

Global
Development
Index
n/a

Smartphone

1,915,598,390

2,658,001,592

38.8%

43

Advanced

10,322,630,911

12,747,297,894

23.5%

168

Mobile Web

12,182,801,767

15,289,194,509

25.5%

126

App

55,427,534

116,104,977

109.5%

Impressions on Apps more than


doubled this quarter, but still make
up a small percentage of total
impressions.
" As Smartphone penetration increases App
impressions will likely increase in this market

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 10

AFRICA
Africa OS Share: Q3 2011
Available Impressions
Nokia OS
Symbian OS

31%

38%

RIM OS
Android
iPhone OS

1%
2%

Others
5%
24%

Global
Pt. Chg Development
Index

OS

Impressions

% Share

Nokia OS

5,778,165,075

37.5%

+0.1

206

Symbian OS

3,664,100,634

23.8%

-0.6

135

RIM OS

780,553,970

5.1%

+1.4

53

Android

253,427,774

1.6%

+0.9

iPhone OS

178,427,370

1.2%

+0.3

11

Others

4,750,624,663

31%

-2.1

n/a

The Nokia and Symbian platforms dominate the Africa market; the 3rd largest OS is RIM
with 5% of impressions.
" Nokia and Symbian combined make up about 61% of impressions in this market.
" Android and iPhone OS are still relatively small in this market due to low Smartphone penetration.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 11

AFRICA
Africa Manufacturer Share: Q3 2011
Available Impressions
4% 1% 1%

3% 1%

5%
5%

19%

61%

Nokia
Samsung
SonyEricsson
RIM
LG
Motorola
Alcatel
Apple
Others

Manufacturer

Impressions

% Share

Pt. Chg

Global
Development
Index

Nokia

9,419,142,057

61.1%

-0.5

171

Samsung

2,873,570,619

18.7%

-0.8

104

SonyEricsson

840,392,701

5.5%

-0.5

96

RIM

780,553,970

5.1%

+1.4

53

LG

540,956,049

3.5%

+0.2

85

Motorola

198,131,866

1.3%

-0.3

49

Alcatel

186,146,673

1.2%

+0.2

412

Apple

178,427,370

1.2%

+0.3

11

Others

387,978,181

2.5%

-0.1

n/a

Manufacturer share in Africa remained generally consistent with last quarter.


" Nokia and Samsung make up about 80% of impressions in Africa.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 12

AFRICA
Africa Handset and Connected Device Detail: Q3 2011
Handset

Impressions

% Share

Pt. Chg

Nokia 6300

546,133,066

3.5%

-0.2

Global
Development
Index
196

RIM BlackBerry 8520

491,231,271

3.2%

+0.8

107

Samsung SGH E250i

427,096,077

2.8%

-0.5

813

Nokia 3110c

396,140,307

2.6%

-0.5

169

Nokia N70

375,307,776

2.4%

-0.5

209

Nokia 1680c

348,055,699

2.3%

-0.3

569

Nokia N73

302,482,323

2.0%

-0.1

156

Nokia N2700 Classic

289,869,535

1.9%

+0.5

205

Nokia C1-01

285,815,959

1.9%

+0.9

147

Nokia 6120c

276,084,936

1.8%

+0.1

221

Nokia C3-00

266,983,514

1.7%

+0.6

129

Nokia 5130

264,901,876

1.7%

+0.3

191

Samsung SGH-E250

247,225,741

1.6%

-0.4

549

Nokia E63

226,946,956

1.5%

+0.0

133

Nokia X2-01

216,502,125

1.4%

+1.4

164

Nokia devices dominate the list of top device models


" No single device stands out with high share

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 13

AFRICA
Africa Summary: Q3 2011
Available Impression Volume & Composition

Top 5 Manufacturers: % Share of Available Impressions


Q2 2011
Q3 2011
Pt. Chg

Q2 2011

Q3 2011

% Chg

Total

12,238,229,301

15,405,299,486

25.9%

Nokia

61.6%

61.1%

-0.5

Smartphone

1,915,598,390

2,658,001,592

38.8%

Samsung

19.5%

18.7%

-0.8

Advanced

10,322,630,911

12,747,297,894

23.5%

SonyEricsson

6.0%

5.5%

-0.5

Mobile Web

12,182,801,767

15,289,194,509

25.5%

RIM

3.7%

5.1%

+1.4

App

55,427,534

116,104,977

109.5%

LG

3.3%

3.5%

+0.2

Top 3 OS Systems: % Share of Available Impressions

Top Countries within Region: % Share of Available


Impressions
Q3 2011
Pt. Chg
+2.4
Nigeria
21.6%

Q2 2011

Q3 2011

Pt. Chg

Nokia OS

37.4%

37.5%

+0.1

South Africa

20.3%

-0.9

Symbian OS

24.4%

23.8%

-0.6

Egypt

11.6%

-0.8

RIM OS

3.7%

5.1%

+1.4

" InMobis Africa network grew by about 26% in Q3.


" Growth rates were highest among Smartphones and Apps, however most impressions in the
region are delivered via Advanced phones and Mobile Web.
" Within the region, Nigeria and South Africa experienced the highest mobile ad growth rates.
" The Nokia and Symbian platforms dominate the market; RIM OS is a distant third.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 14

KENYA MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

769,638,223

1,100,547,972

43%

n/a

n/a

Smartphone

58,098,972

86,655,395

49%

46

20

Advanced

711,539,251

1,013,892,577

42%

116

192

Mobile Web

766,786,917

1,094,925,971

43%

100

126

App

2,851,306

5,622,001

97%

68

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 15

KENYA
OS Share: Q3, 2011
Available Impressions
Nokia OS
Symbian OS

37%

Android
54%

2%

Others

7%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Nokia OS

594,838,439

54.0%

-0.2

144

297

Symbian OS

80,509,945

7.3%

-0.8

31

42

Android

23,166,845

2.1%

+0.9

128

Others

402,032,744

36.5%

+0.2

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 16

KENYA
Manufacturer Share: Q3, 2011
Available Impressions
3%

1% 1%

2%

4%
10%

17%

61%

Nokia
Samsung
Alcatel
SonyEricsson
Huawei
LG
Motorola
Others

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Nokia
674,692,566 61.3%
-1.0
100
171
Samsung
185,467,141 16.9%
+0.8
90
94
Alcatel
111,589,453 10.1%
+1.1
839
3459
SonyEricsson 44,416,524
4.0%
-0.7
74
71
Huawei
29,655,341
2.7%
+0.9
565
367
LG
15,289,429
1.4%
+0.1
40
34
Motorola
15,089,632
1.4%
-0.7
107
52
Others
24,347,885
2.2%
-0.5
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 17

KENYA
Handset and Connected Device Detail: Q3, 2011
-1.8

Regional
Development
Index
686

Global
Development
Index
3904

7.2%

-1.2

1,269

10326

34,352,019

3.1%

+0.6

777

608

Nokia 2600c

33,613,288

3.1%

-0.3

219

681

Nokia C1-01

31,968,071

2.9%

+1.4

157

230

Nokia 3110c

22,465,930

2.0%

-0.3

79

134

Nokia X2-01

21,527,490

2.0%

+2.0

139

229

Alcatel OT-306X

20,978,828

1.9%

+1.9

1,403

13429

Nokia 2630

20,931,865

1.9%

-0.2

180

591

Nokia 6070

20,320,713

1.8%

-0.3

210

772

SonyEricsson K700c

19,677,750

1.8%

-0.3

230

871

Nokia 2760

16,710,349

1.5%

-0.1

274

1179

Huawei Ideos

16,441,871

1.5%

+0.6

1,282

3981

Nokia 2626

16,083,089

1.5%

-0.1

163

390

Nokia C3-00

15,526,470

1.4%

+0.1

81

105

Nokia N2220s

15,030,215

1.4%

+0.1

397

1466

Samsung SGH-E250

14,728,421

1.3%

-0.1

83

458

Nokia 6300

14,694,517

1.3%

-0.2

38

74

Nokia 2330 Classic

14,318,691

1.3%

+0.2

196

858

Nokia 6020

13,436,294

1.2%

-0.2

165

599

Samsung SGH E250i

13,344,187

1.2%

-0.1

44

356

Nokia 2730 Classic

13,127,040

1.2%

+0.2

294

377

Nokia 5130

12,755,662

1.2%

+0.1

67

129

Huawei U3100

12,344,241

1.1%

+0.4

652

4,972

Handset

Impressions

% Share

Pt. Chg

Nokia 1680c

170,525,902

15.5%

Alcatel OT 305

79,331,967

Samsung C3010

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 18

KENYA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

769,638,223

1,100,547,972

43%

Smartphone

58,098,972

86,655,395

49%

Advanced

711,539,251

1,013,892,577

42%

Mobile Web

766,786,917

1,094,925,971

43%

App

2,851,306

5,622,001

97%

Q2 2011

Q3 2011

Pt. Chg

Nokia OS

54.3%

54.0%

-0.2

Symbian OS

8.1%

7.3%

-0.8

Android

1.2%

2.1%

+0.9

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

Nokia 1680c

17.3%

15.5%

-1.8

Alcatel OT 305

8.4%

7.2%

-1.2

Top 5 Manufacturers: % Share of Available Impressions


Nokia

Q2 2011
62.4%

Q3 2011
61.3%

Pt. Chg
-1.0

Samsung

16.1%

16.9%

+0.8

Alcatel

9.0%

10.1%

+1.1

Samsung C3010

2.5%

3.1%

+0.6

SonyEricsson

4.8%

4.0%

-0.7

Nokia 2600c

3.4%

3.1%

-0.3

Huawei

1.8%

2.7%

+0.9

Nokia C1-01

1.5%

2.9%

+1.4

Nokia 3110c

2.3%

2.0%

-0.3

Nokia X2-01

0.0%

2.0%

+2.0

Alcatel OT-306X

0.0%

1.9%

+1.9

Nokia 2630

2.1%

1.9%

-0.2

Nokia 6070

2.2%

1.8%

-0.3

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 19

NIGERIA MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

2,348,991,191

3,326,199,336

42%

n/a

n/a

Smartphone

234,411,331

358,536,973

53%

77

33

Advanced

2,114,579,860

2,967,662,363

40%

107

179

Mobile Web

2,345,093,876

3,319,212,215

42%

101

126

App

3,897,315

6,987,121

79%

28

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 20

NIGERIA
OS Share: Q3, 2011
Available Impressions
Nokia OS

18%
1%

Symbian OS
RIM OS
Others

17%
64%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Nokia OS

2,125,455,284

63.9%

+0.8

170

351

Symbian OS

580,950,924

17.5%

+2.0

73

99

RIM OS

35,069,975

1.1%

+0.5

21

11

Others

584,723,153

17.6%

-3.2

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 21

NIGERIA
Manufacturer Share: Q3, 2011
Available Impressions
3% 1%

3%

Nokia
Samsung

5%
7%

SonyEricsson
LG
RIM
Others
81%

Manufacturer
Nokia
Samsung
SonyEricsson
LG
RIM
Others

Regional
Global
% Share Pt. Chg Development Development
Index
Index
2,703,406,370 81.3%
+2.7
133
227
238,609,447
7.2%
-0.4
38
40
156,991,429
4.7%
-1.6
87
83
103,240,328
3.1%
+0.5
88
75
35,069,975
1.1%
+0.5
21
11
88,881,788
2.7%
-1.7
n/a
n/a
Impressions

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 22

NIGERIA
Handset and Connected Device Detail: Q3, 2011

-1.1

Regional
Development
Index
203

Global
Development
Index
342

Handset

Impressions

% Share

Pt. Chg

Nokia 3110c

173,352,450

5.2%

Nokia C1-01

152,435,984

4.6%

+1.8

247

363

Nokia N2700 Classic

146,796,660

4.4%

+0.7

235

480

Nokia X2-01

118,704,446

3.6%

+3.6

254

417

Nokia 2600c

114,255,330

3.4%

-0.6

246

766

Nokia 5130

113,502,944

3.4%

+0.1

198

379

Nokia 2626

109,687,692

3.3%

-1.0

368

880

Nokia 6300

105,798,655

3.2%

+0.3

90

176

Nokia 5200

81,324,913

2.4%

-0.3

321

851

Nokia C3-00

79,924,085

2.4%

+0.5

139

179

Nokia X2-00

64,149,126

1.9%

+0.9

205

403

Nokia 6070

61,292,565

1.8%

-0.6

209

770

Nokia N72

60,396,822

1.8%

-0.0

215

460

Nokia N2690

58,119,522

1.7%

-0.3

230

267

Nokia 1680c

57,868,162

1.7%

-0.3

77

438

Nokia 2630

53,548,456

1.6%

-0.4

152

500

Nokia 6085

46,244,314

1.4%

-0.2

192

635

Nokia N70

44,587,817

1.3%

+0.1

55

115

Nokia 6230

43,454,430

1.3%

-0.3

188

669

Nokia E63

38,880,886

1.2%

+0.1

79

106

Nokia 6230i

36,688,340

1.1%

-0.3

95

552

Nokia 2330 Classic

33,466,169

1.0%

+0.2

152

663

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 23

NIGERIA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

2,348,991,191

3,326,199,336

42%

Smartphone

234,411,331

358,536,973

53%

Advanced

2,114,579,860

2,967,662,363

40%

Mobile Web

2,345,093,876

3,319,212,215

42%

App

3,897,315

6,987,121

79%

Q2 2011

Q3 2011

Pt. Chg

Nokia OS

63.1%

63.9%

+0.8

Symbian OS

15.5%

17.5%

+2.0

Others

20.8%

17.6%

-3.2

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

Nokia 3110c

6.3%

5.2%

-1.1

Nokia C1-01

2.8%

4.6%

+1.8

Top 5 Manufacturers: % Share of Available Impressions


Nokia

Q2 2011
78.6%

Q3 2011
81.3%

Pt. Chg
+2.7

Samsung

7.6%

7.2%

-0.4

SonyEricsson

6.3%

4.7%

-1.6

Nokia N2700 Classic

3.8%

4.4%

+0.7

LG

2.6%

3.1%

+0.5

Nokia X2-01

0.0%

3.6%

+3.6

RIM

0.5%

1.1%

+0.5

Nokia 2600c

4.0%

3.4%

-0.6

Nokia 5130

3.3%

3.4%

+0.1

Nokia 2626

4.3%

3.3%

-1.0

Nokia 6300

2.9%

3.2%

+0.3

Nokia 5200

2.7%

2.4%

-0.3

Nokia C3-00

1.9%

2.4%

+0.5

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 24

SOUTH AFRICA MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

2,600,880,272

3,133,200,367

20%

n/a

n/a

Smartphone

658,002,521

897,091,977

36%

147

63

Advanced

1,942,877,751

2,236,108,390

15%

86

144

Mobile Web

2,589,599,327

3,108,789,135

20%

100

126

App

11,280,945

24,411,232

116%

103

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 25

SOUTH AFRICA
OS Share: Q3, 2011
Available Impressions
Nokia OS

21%

RIM OS
Symbian OS

41%

Android
19%

2%

Others

18%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Nokia OS

645,737,857

20.6%

+0.4

55

113

RIM OS

581,522,839

18.6%

+5.7

366

194

Symbian OS

571,682,906

18.2%

-0.3

77

104

Android

62,939,395

2.0%

+1.0

122

Others

1,271,317,371

40.6%

-6.7

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 26

SOUTH AFRICA
Manufacturer Share: Q3, 2011
Available Impressions
1%
5%

3%

Nokia

3%

Samsung
RIM
39%

19%

LG
SonyEricsson
Motorola
Others

30%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Nokia
1,208,351,667 38.6%
+0.1
63
108
Samsung
952,018,255
30.4%
-5.0
163
170
RIM
581,522,839
18.6%
+5.7
366
194
LG
169,768,657
5.4%
+0.0
154
132
SonyEricsson 105,041,382
3.4%
-1.1
61
59
Motorola
35,981,751
1.1%
-0.4
89
44
Others
80,515,816
2.6%
+0.7
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 27

SOUTH AFRICA
Handset and Connected Device Detail: Q3, 2011

+3.8

Regional
Development
Index
391

Global
Development
Index
418

8.9%

-0.7

320

2599

4.0%

+0.0

269

358

81,607,396

2.6%

+0.6

356

215

Samsung SGH-E250

76,649,878

2.4%

-0.8

152

837

Samsung GT S5233A

73,355,741

2.3%

-0.8

271

1648

Nokia 5230

68,796,626

2.2%

-0.4

318

385

Nokia C3-00

59,584,934

1.9%

+0.5

110

141

Nokia X3-00

58,260,963

1.9%

-0.3

168

386

Samsung SGH-M620

54,379,175

1.7%

-0.4

224

1549

LG KS360

47,114,448

1.5%

-0.5

222

1679

Nokia 1680c

46,509,023

1.5%

-0.4

66

374

Nokia 5130

43,249,757

1.4%

+0.2

80

153

Samsung GT-C3303

42,633,947

1.4%

-0.1

395

135

Nokia X2-01

39,941,995

1.3%

+1.3

91

149

Nokia N70

37,825,670

1.2%

-0.3

50

104

RIM BlackBerry 9700

36,914,862

1.2%

+0.0

319

96

Nokia X2-00

31,540,720

1.0%

+0.3

107

211

Handset

Impressions

% Share

Pt. Chg

RIM BlackBerry 8520

390,269,408

12.5%

Samsung SGH E250i

277,616,607

Nokia E63

124,201,292

RIM BlackBerry 9300

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 28

SOUTH AFRICA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

2,600,880,272

3,133,200,367

20%

Smartphone

658,002,521

897,091,977

36%

Advanced

1,942,877,751

2,236,108,390

15%

Mobile Web

2,589,599,327

3,108,789,135

20%

App

11,280,945

24,411,232

116%

Q2 2011

Q3 2011

Pt. Chg

Nokia OS

20.3%

20.6%

+0.4

RIM OS

12.8%

18.6%

+5.7

Symbian OS

18.6%

18.2%

-0.3

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

RIM BlackBerry 8520

8.7%

12.5%

+3.8

Samsung SGH E250i

9.6%

8.9%

-0.7

Top 5 Manufacturers: % Share of Available Impressions


Nokia

Q2 2011
38.5%

Q3 2011
38.6%

Pt. Chg
+0.1

Samsung

35.4%

30.4%

-5.0

RIM

12.8%

18.6%

+5.7

Nokia E63

3.9%

4.0%

+0.0

LG

5.4%

5.4%

+0.0

RIM BlackBerry 9300

2.0%

2.6%

+0.6

SonyEricsson

4.4%

3.4%

-1.1

Samsung SGH-E250

3.2%

2.4%

-0.8

Samsung GT S5233A

3.1%

2.3%

-0.8

Nokia 5230

2.6%

2.2%

-0.4

Nokia C3-00

1.4%

1.9%

+0.5

Nokia X3-00

2.1%

1.9%

-0.3

Samsung SGH-M620

2.2%

1.7%

-0.4

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 29

ASIA SUMMARY
Asia Regional Profile: Q3 2011
Asia mobile impressions grew by
25% over the past quarter on the
InMobi network.
" InMobi now serves over 69.5 billion
impressions per quarter in Asia. The volume
of mobile impressions in Asia signifies the
reach mobile devices can offer local, regional
and global brands.

Mobile ad growth is driven by both


Smartphones and Advanced
phones.
" The majority of impressions in this market
are still delivered via Advanced phones.

Available Impression Volume & Composition


Q2 2011

Q3 2011

% Chg

Total

55,545,803,359

69,468,050,068

25.1%

Global
Development
Index
n/a

Smartphone

12,941,942,984

18,370,821,882

41.9%

70

Advanced

42,603,860,375

51,097,228,186

19.9%

135

Mobile Web

51,921,575,696

61,722,250,477

18.9%

112

App

3,624,227,663

7,745,799,591

113.7%

53

App impressions more than


doubled in Q3.
" With increased Smartphone adoption App
impressions will likely continue to grow
quickly.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 30

ASIA
Asia OS Share: Q3 2011
Available Impressions
Nokia OS
25%

29%

Symbian OS
Android
iPhone OS
RIM OS

1%

6%

22%
17%

Others

Global
Pt. Chg Development
Index

OS

Impressions

% Share

Nokia OS

17,313,288,266

24.9%

-2.2

137

Symbian OS

15,394,331,395

22.2%

-1.1

126

Android

11,544,969,194

16.6%

+7.5

74

iPhone OS

4,374,167,713

6.3%

-2.7

57

RIM OS

953,434,483

1.4%

+0.5

14

Others

19,887,859,017

29%

-1.9

n/a

Android impressions grew by 7.5 points this quarter, while iPhone OS impressions fell.
" Nokia remains the largest platform by number of impressions.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 31

ASIA
Asia Manufacturer Share: Q3 2011
1% 1% 1%

3% 2%

Available Impressions
6%

3%
6%

47%

8%

21%

Nokia
Samsung
SonyEricsson
Apple
HTC
LG
DoCoMo
RIM
Nexian
Motorola
Others

Manufacturer

Impressions

% Share

Pt. Chg

Global
Development
Index

Nokia

32,914,688,286

47.4%

-3.4

132

Samsung

14,341,732,589

20.6%

+3.7

115

SonyEricsson

5,603,559,323

8.1%

-2.3

142

Apple

4,374,167,713

6.3%

-2.7

57

HTC

2,083,691,814

3.0%

+1.1

51

LG

2,025,246,212

2.9%

-0.0

71

DoCoMo

1,142,701,777

1.6%

+1.3

116

RIM

953,434,483

1.4%

+0.5

14

Nexian

791,918,259

1.1%

+0.1

229

Motorola

726,984,844

1.0%

-0.0

40

Others

4,509,924,769

6.5%

+1.8

n/a

While Nokia impressions declined slightly this quarter, they still make up almost half of
mobile ad impressions in Asia.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 32

ASIA
Asia Handset and Connected Device Detail: Q3 2011
Handset

Impressions

% Share

Pt. Chg

Global
Development
Index

Apple iPhone 4

2,289,123,772

3.3%

+0.8

80

3.1%

+0.7

184

2.7%

-0.6

179
213

Nokia 5233

2,178,901,734

Nokia 3110c

1,895,174,786

Samsung GT-C3303

1,494,870,227

2.2%

+0.4

Nokia C1-01

1,494,540,147

2.2%

+0.8

170

Nokia 6300

1,452,414,383

2.1%

-0.3

116

Nokia N73

1,190,814,533

1.7%

-0.3

136

Nokia N70

1,186,494,885

1.7%

-0.4

147

Nokia E63

992,788,619

1.4%

-0.2

129

Nokia C3-00

969,275,849

1.4%

-0.1

104

Nokia N2700 Classic

883,925,461

1.3%

-0.0

138

Samsung GT-C3200

883,270,324

1.3%

+0.1

223

Nokia X2-01

872,635,281

1.3%

+1.3

147

Nokia 7210

827,195,917

1.2%

-0.2

204

Nokia 5130

743,332,219

1.1%

-0.1

119

Although Apples total share declined slightly, the iPhone 4 delivered the most
impressions in the region.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 33

ASIA
Asia Summary: Q3 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011

% Chg

Top 5 Manufacturers: % Share of Available Impressions


Q2 2011
Q3 2011
Pt. Chg

Total

55,545,803,359

69,468,050,068

25.1%

Nokia

50.8%

47.4%

-3.4

Smartphone

12,941,942,984

18,370,821,882

41.9%

Samsung

16.9%

20.6%

+3.7

Advanced

42,603,860,375

51,097,228,186

19.9%

SonyEricsson

10.4%

8.1%

-2.3

Mobile Web

51,921,575,696

61,722,250,477

18.9%

Apple

9.0%

6.3%

-2.7

App

3,624,227,663

7,745,799,591

113.7%

HTC

1.9%

3.0%

+1.1

Top 3 OS Systems: % Share of Available Impressions

Top Countries within Region: % Share of Available


Impressions
Q3 2011
Pt. Chg
+3.3
India
47.0%

Q2 2011

Q3 2011

Pt. Chg

Nokia OS

27.1%

24.9%

-2.2

Indonesia

18.8%

-4.4

Symbian OS

23.3%

22.2%

-1.1

Vietnam

6.6%

-2.2

Android

9.2%

16.6%

+7.5

Japan

6.4%

+0.9

China

3.2%

+1.2

Bangladesh

3.1%

+0.2

" InMobis Asia network grew by 25.1% in Q3, driven by Smartphones and Advanced Phones.
" Android impressions increased by 7.5 points, widening the gap with Apple OS.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 34

AUSTRALIA SUMMARY

Available Impression Volume & Composition


Regional
Global
Q2 2011
Q3 2011
% Chg
Development Development
Index
Index
Total

1,101,871,529

1,096,598,668

0%

n/a

n/a

Smartphone

898,114,644

931,217,312

4%

225

158

Advanced

203,756,885

165,381,356

-19%

23

31

Mobile Web

511,669,107

559,798,158

9%

57

65

App

590,202,422

536,800,510

-9%

439

233

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 35

AUSTRALIA
OS Share: Q3, 2011
Available Impressions
2%

iPhone OS

10%

Android
7%

37%

RIM OS
Symbian OS
Nokia OS
Others

21%

22%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

iPhone OS

403,429,533

36.8%

-16.9

584

334

Android

239,058,648

21.8%

+5.9

131

97

RIM OS

231,713,048

21.1%

+15.8

1542

220

Symbian OS

81,925,257

7.5%

-3.0

34

42

Nokia OS

26,427,597

2.4%

-0.6

10

13

Others

114,044,584

10.4%

-1.2

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 36

AUSTRALIA
Manufacturer Share: Q3, 2011
Available Impressions
2%

2%

2%

2%

1%

3%

8%
37%
10%

13%

Apple
RIM
Samsung
Nokia
HTC
Access
ZTE
SonyEricsson
LG
Motorola
Others

21%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
403,429,533 36.8%
-16.9
584
334
RIM
231,713,048 21.1%
+15.8
1,540
220
Samsung
139,038,736 12.7%
+2.8
61
71
Nokia
113,649,061 10.4%
-3.5
22
29
HTC
85,474,534
7.8%
+1.3
260
132
Access
23,026,463
2.1%
+0.2
333
539
ZTE
22,935,066
2.1%
-0.4
906
727
SonyEricsson 20,251,662
1.8%
+0.7
23
32
LG
18,354,941
1.7%
+0.1
57
41
Motorola
11,042,012
1.0%
-0.9
96
38
Others
27,683,612
2.5%
+0.7
n/a
n/a
Source: InMobi Mobile Insights Network Research, Q3 2011

Page 37

AUSTRALIA
Handset and Connected Device Detail: Q3, 2011

-3.0

Regional
Development
Index
611

Global
Development
Index
489

18.6%

+14.3

3,412

1509

52,569,768

4.8%

-4.7

1,693

598

Apple iPod Generation IV

43,404,301

4.0%

+2.1

862

271

Samsung GT-I9000

42,966,132

3.9%

+0.1

659

330

Apple iPad I

33,417,184

3.0%

-0.9

363

221

Samsung GT-I9100

25,370,917

2.3%

+2.2

388

323

Access NetFront Ver. 3.5

19,134,602

1.7%

+0.2

508

816

Apple iPhone 3G

18,984,155

1.7%

-1.1

716

230

HTC Desire S

17,889,741

1.6%

+1.6

173

173

Handset

Impressions

% Share

Pt Chg

Apple iPhone 4

220,830,127

20.1%

RIM BlackBerry 9700

203,969,617

Apple iPhone 3GS

HTC 001HT

16,953,406

1.5%

+1.5

265

114

Nokia 6120c

16,539,127

1.5%

-0.8

145

186

ZTE T100

15,263,028

1.4%

+0.0

4,434

10119

Nokia E63

13,655,729

1.2%

-0.5

87

113

Samsung GT-C5220

12,761,343

1.2%

-0.4

3,383

7689

HTC Desire

12,568,435

1.1%

-0.4

301

240

RIM BlackBerry 9800

12,148,170

1.1%

+0.8

1,163

65

HTC Desire HD

11,515,531

1.1%

-1.1

427

233

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 38

AUSTRALIA
Summary: Q3, 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011

Top 3 OS Systems: % Share of Available Impressions


% Chg

Total

1,101,871,529

1,096,598,668

0%

Smartphone

898,114,644

931,217,312

4%

Advanced

203,756,885

165,381,356

-19%

Mobile Web

511,669,107

559,798,158

9%

App

590,202,422

536,800,510

-9%

Q2 2011

Q3 2011

Pt. Chg

iPhone OS

53.7%

36.8%

-16.9

Android

15.9%

21.8%

+5.9

RIM OS

5.4%

21.1%

+15.8

Top 10 Handsets: % Share of Available Impressions


Top 5 Manufacturers: % Share of Available Impressions
Q2 2011
Q3 2011
Pt. Chg

Q2 2011

Q3 2011

Pt. Chg

Apple iPhone 4

23.1%

20.1%

-3.0

RIM BlackBerry 9700

4.3%

18.6%

+14.3

Apple

53.7%

36.8%

-16.9

RIM

5.4%

21.1%

+15.8

Samsung

9.9%

12.7%

+2.8

Apple iPhone 3GS

9.5%

4.8%

-4.7

Nokia

13.9%

10.4%

-3.5

1.9%

4.0%

+2.1

HTC

6.5%

7.8%

+1.3

Apple iPod Generation


IV
Samsung GT-I9000

3.8%

3.9%

+0.1

Apple iPad I

3.9%

3.0%

-0.9

Samsung GT-I9100

0.2%

2.3%

+2.2

Access NetFront Ver.


3.5

1.6%

1.7%

+0.2

Apple iPhone 3G

2.9%

1.7%

-1.1

HTC Desire S

0.0%

1.6%

+1.6

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 39

CHINA MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

1,128,098,446

2,240,676,668

99%

n/a

n/a

Smartphone

1,016,283,721

2,073,540,501

104%

248

174

Advanced

111,814,725

167,136,167

49%

12

Mobile Web

497,879,389

903,879,163

82%

45

51

App

630,219,057

1,336,797,505

112%

535

284

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 40

CHINA
OS Share: Q3, 2011
Available Impressions
1%

2%
Android

6%

iPhone OS
Symbian OS
Nokia OS

29%

Others
62%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Android

1,384,813,908

61.8%

+16.3

372

275

iPhone OS

657,618,377

29.3%

-15.2

466

267

Symbian OS

128,698,441

5.7%

-1.1

26

33

Nokia OS

32,004,542

1.4%

+0.1

Others

37,541,399

1.7%

-0.1

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 41

CHINA
Manufacturer Share: Q3, 2011
Available Impressions
1%
2%
3%

1%

3%

5%
29%

8%

10%

16%

Apple
HTC
Samsung
Motorola
Nokia
SonyEricsson
LG
ZTE
DoCoMo
Huawei
Others

23%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
657,618,377 29.3%
-15.2
466
267
HTC
512,091,117 22.9%
+3.8
762
386
Samsung
362,093,959 16.2%
+8.5
78
90
Motorola
219,192,248
9.8%
+0.4
935
371
Nokia
168,461,825
7.5%
-1.1
16
21
SonyEricsson 60,052,621
2.7%
+1.3
33
47
LG
57,226,342
2.6%
+0.1
88
62
ZTE
34,291,397
1.5%
+1.0
663
532
DoCoMo
27,090,214
1.2%
+1.2
73
85
Huawei
25,869,945
1.2%
-0.1
435
157
Others
116,688,623
5.2%
+0.1
n/a
n/a
Source: InMobi Mobile Insights Network Research, Q3 2011

Page 42

CHINA
Handset and Connected Device Detail: Q3, 2011

-2.8

Regional
Development
Index
506

Global
Development
Index
404

8.1%

+8.1

863

863

7.8%

-1.3

935

568

83,235,153

3.7%

-3.2

975

779

Samsung GT-P1000

72,475,077

3.2%

+3.2

456

313

Samsung GT-I9000

71,583,324

3.2%

+0.4

537

269

HTC 001HT

58,735,053

2.6%

+2.6

449

194

Handset

Impressions

% Share

Pt. Chg

Apple iPhone 4

373,451,481

16.7%

HTC Desire S

181,951,720

Apple iPad I

175,697,214

HTC Desire

HTC Desire HD

52,807,533

2.4%

-1.9

957

523

Motorola MB525

48,765,079

2.2%

+0.9

1,069

831

Motorola ME525

37,068,071

1.7%

+0.9

1,789

4079

Apple iPod Generation IV

36,809,287

1.6%

+0.4

358

113

Samsung GT-S5830

36,310,367

1.6%

+1.6

373

327

Motorola MB526

30,831,123

1.4%

+1.4

1,393

932

Samsung GT-I9100

29,983,587

1.3%

+1.1

224

187

Apple iPhone 3G

29,078,864

1.3%

-0.7

537

172

ZTE Blade

27,845,753

1.2%

+0.8

1,863

863

SonyEricsson X10i

23,815,135

1.1%

+0.7

500

409

Apple iPhone 2G

23,667,296

1.1%

-8.6

101

101

Samsung GT-I9003

22,589,627

1.0%

+1.0

433

471

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 43

CHINA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

1,128,098,446

2,240,676,668

99%

Smartphone

1,016,283,721

2,073,540,501

104%

Advanced

111,814,725

167,136,167

49%

Mobile Web

497,879,389

903,879,163

82%

App

630,219,057

1,336,797,505

112%

Q2 2011

Q3 2011

Pt. Chg

Android

45.5%

61.8%

+16.3

iPhone OS

44.5%

29.3%

-15.2

Symbian OS

6.8%

5.7%

-1.1

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

Apple iPhone 4

19.5%

16.7%

-2.8

HTC Desire S

0.0

8.1%

+8.1

Top 5 Manufacturers: % Share of Available Impressions


Apple

Q2 2011
44.5%

Q3 2011
29.3%

Pt. Chg
-15.2

HTC

19.0%

22.9%

+3.8

Motorola

7.6%

16.2%

+8.5

Apple iPad I

9.2%

7.8%

-1.3

Samsung

9.4%

9.8%

+0.4

HTC Desire

7.0%

3.7%

-3.2

LG

8.6%

7.5%

-1.1

Samsung GT-P1000

0.0%

3.2%

+3.2

Samsung GT-I9000

2.7%

3.2%

+0.4

HTC 001HT

0.0%

2.6%

+2.6

HTC Desire HD

4.3%

2.4%

-1.9

Motorola MB525

1.3%

2.2%

+0.9

Motorola ME525

0.8%

1.7%

+0.9

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 44

HONG KONG SUMMARY

Available Impression Volume & Composition


Regional
Global
Q2 2011
Q3 2011
% Chg
Development Development
Index
Index
Total

470,240,724

698,536,207

49%

n/a

n/a

Smartphone

336,523,249

570,932,529

70%

221

155

Advanced

133,717,475

127,603,678

-5%

26

35

Mobile Web

260,017,747

316,132,295

22%

51

57

App

210,222,977

382,403,912

82%

491

261

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 45

HONG KONG
OS Share: Q3, 2011
Available Impressions
3%

8%

Android
iPhone OS

9%

Symbian OS
Nokia OS
Others

19%

60%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Android

417,770,638

59.8%

+23.2

360

266

iPhone OS

135,177,660

19.4%

-11.1

307

176

Symbian OS

63,886,820

9.1%

-1.8

41

52

Nokia OS

23,665,779

3.4%

-5.4

14

19

Others

58,035,309

8.3%

-4.8

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 46

HONG KONG
Manufacturer Share: Q3, 2011
Available Impressions
1% 1%
4%
5%
5%

34%

6%

12%

12%

Samsung
Apple
Nokia
HTC
SonyEricsson
Motorola
LG
Google
DoCoMo
Others

19%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Samsung
235,615,432 33.7%
+17.1
163
189
Apple
135,177,660 19.4%
-11.1
307
176
Nokia
85,972,419
12.3%
-6.9
26
34
HTC
83,485,501
12.0%
+0.7
398
202
SonyEricsson 42,129,386
6.0%
-0.7
75
106
Motorola
35,826,137
5.1%
-1.1
490
194
LG
33,100,151
4.7%
+1.1
163
115
Google
8,165,343
1.2%
+1.0
2,034
1,806
DoCoMo
7,631,441
1.1%
+1.1
66
77
Others
31,432,738
4.5%
-1.0
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 47

HONG KONG
Handset and Connected Device Detail: Q3, 2011

-2.4

Regional
Development
Index
353

Global
Development
Index
283

11.0%

+10.2

1,844

1536

39,831,469

5.7%

-2.0

959

481

HTC Desire S

29,862,264

4.3%

+4.3

454

454

Samsung GT-S5830

28,182,982

4.0%

+4.0

928

813

Apple iPad I

28,129,684

4.0%

-0.4

480

292

Samsung GT-P1000

25,421,523

3.6%

+3.6

513

352

Samsung GT-I9003

21,577,889

3.1%

+3.1

1,325

1445

HTC 001HT

16,520,798

2.4%

+2.4

405

175

Motorola MB525

14,643,648

2.1%

+0.1

1,029

800

Apple iPod Generation IV

12,683,145

1.8%

-0.4

395

124

HTC Desire

12,153,074

1.7%

-2.3

457

365

SonyEricsson E15i

8,973,751

1.3%

+0.9

488

356

Google Nexus One

8,165,238

1.2%

+1.0

2,088

1825

LG P970
DoCoMo Optimus bright
(L-07C)
Nokia 5800d

7,753,265

1.1%

+1.1

1,655

1387

7,504,748

1.1%

+1.0

627

599

7,471,957

1.1%

+0.3

170

173

LG P990

7,105,456

1.0%

+0.2

2,097

1487

Motorola MB526

7,058,944

1.0%

+1.0

1,023

685

Handset

Impressions

% Share

Pt Chg

Apple iPhone 4

81,353,779

11.6%

Samsung GT-I9100

76,865,377

Samsung GT-I9000

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 48

HONG KONG
Summary: Q3, 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011

Top 3 OS Systems: % Share of Available Impressions


% Chg

Total

470,240,724

698,536,207

49%

Smartphone

336,523,249

570,932,529

70%

Advanced

133,717,475

127,603,678

-5%

Mobile Web

260,017,747

316,132,295

22%

App

210,222,977

382,403,912

82%

Q2 2011

Q3 2011

Pt. Chg

Android

36.6%

59.8%

+23.2

iPhone OS

30.5%

19.4%

-11.1

Symbian OS

11.0%

9.1%

-1.8

Top 10 Handsets: % Share of Available Impressions


Top 5 Manufacturers: % Share of Available Impressions
Q2 2011
Q3 2011
Pt. Chg

Q2 2011

Q3 2011

Pt. Chg

Apple iPhone 4

14.1%

11.6%

-2.4

Samsung GT-I9100

0.8%

11.0%

+10.2

Samsung

16.7%

33.7%

+17.1

Apple

30.5%

19.4%

-11.1

Nokia

19.2%

12.3%

-6.9

Samsung GT-I9000

7.7%

5.7%

-2.0

HTC

11.3%

12.0%

+0.7

HTC Desire S

0.0

4.3%

+4.3

SonyEricsson

6.8%

6.0%

-0.7

Samsung GT-S5830

0.0%

4.0%

+4.0

Apple iPad I

4.4%

4.0%

-0.4

Samsung GT-P1000

0.0

3.6%

+3.6

Samsung GT-I9003

0.0

3.1%

+3.1

HTC 001HT

0.0%

2.4%

+2.4

Motorola MB525

2.0%

2.1%

+0.1

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 49

INDIA MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

24,283,240,691

32,678,562,349

35%

n/a

n/a

Smartphone

3,221,639,991

4,173,197,232

30%

52

36

Advanced

21,061,600,700

28,505,365,117

35%

130

175

Mobile Web 24,154,112,446

32,346,254,068

34%

111

125

332,308,281

157%

App

129,128,245

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 50

INDIA
OS Share: Q3, 2011
Available Impressions
Nokia OS
30%
41%

Symbian OS
Android
Others

26%
3%
Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Nokia OS

9,774,223,695

29.9%

-1.1

120

164

Symbian OS

8,630,916,681

26.4%

+0.1

119

150

Android

947,911,086

2.9%

+1.5

17

13

Others

13,325,510,888

40.8%

-0.4

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 51

INDIA
Manufacturer Share: Q3, 2011
Available Impressions
2%

4%

4%

Nokia

4%

Samsung
SonyEricsson
LG

29%

57%

Manufacturer

Impressions

% Share

Nokia
Samsung
SonyEricsson
LG
MicroMax
Others

18,623,575,716
9,388,801,153
1,364,289,518
1,287,328,044
620,232,765
1,394,335,153

57.0%
28.7%
4.2%
3.9%
1.9%
4.3%

MicroMax
Others

Regional
Development
Pt. Chg
Index
-1.2
120
+1.8
139
-0.7
52
+0.0
135
+0.8
218
-0.7
n/a

Global
Development
Index
159
161
73
96
496
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 52

INDIA
Handset and Connected Device Detail: Q3, 2011

+1.3

Regional
Development
Index
202

Global
Development
Index
371

4.5%

+0.3

210

447

3.8%

-0.9

140

251

1,205,658,786

3.7%

+1.3

171

292

Samsung GT-C3200

926,235,759

2.8%

+0.1

223

498

Nokia 7210

763,737,466

2.3%

-0.4

196

400

Nokia N73

747,063,184

2.3%

-0.4

133

181

Handset

Impressions

% Share

Pt. Chg

Nokia 5233

2,069,837,500

6.3%

Samsung GT-C3303

1,477,751,888

Nokia 3110c

1,250,077,644

Nokia C1-01

Samsung C3010

731,149,827

2.2%

-0.3

217

435

Nokia N2700 Classic

647,474,247

2.0%

-0.1

156

216

Nokia N2690

612,017,009

1.9%

-0.4

187

287

Nokia 6300

597,748,560

1.8%

-0.1

87

101

Nokia N70

550,112,595

1.7%

-0.4

99

145

Samsung GT-S3310

529,712,851

1.6%

-0.4

224

497

Nokia 5130

496,521,327

1.5%

-0.0

142

169

Nokia X2-01

441,879,993

1.4%

+1.4

108

158

Samsung GT-E2652W

423,943,030

1.3%

+1.3

195

439

Samsung GT S3653

422,812,809

1.3%

-0.3

179

344

Samsung GT S5233S

417,705,718

1.3%

+0.0

198

440

Nokia 5230

412,390,795

1.3%

+0.0

177

222

Nokia 6233

363,712,298

1.1%

-0.2

170

273

Samsung GT-C3222

360,246,000

1.1%

+0.3

188

379

Nokia E63

341,967,311

1.0%

+0.0

73

95

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 53

INDIA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

24,283,240,691

32,678,562,349

35%

Smartphone

3,221,639,991

4,173,197,232

30%

Advanced

21,061,600,700

28,505,365,117

35%

Mobile Web

24,154,112,446

32,346,254,068

34%

App

129,128,245

332,308,281

157%

Q2 2011

Q3 2011

Pt. Chg

Nokia OS

31.0%

29.9%

-1.1

Symbian OS

26.3%

26.4%

+0.1

Android

1.4%

2.9%

+1.5

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

Nokia 5233

5.0%

6.3%

+1.3

Samsung GT-C3303

4.2%

4.5%

+0.3

Top 5 Manufacturers: % Share of Available Impressions


Nokia

Q2 2011
58.2%

Q3 2011
57.0%

Pt. Chg
-1.2

Samsung

26.9%

28.7%

+1.8

SonyEricsson

4.9%

4.2%

-0.7

Nokia 3110c

4.7%

3.8%

-0.9

LG

3.9%

3.9%

+0.0

Nokia C1-01

2.4%

3.7%

+1.3

MicroMax

1.1%

1.9%

+0.8

Samsung GT-C3200

2.8%

2.8%

+0.1

Nokia 7210

2.7%

2.3%

-0.4

Nokia N73

2.7%

2.3%

-0.4

Samsung C3010

2.6%

2.2%

-0.3

Nokia N2700 Classic

2.1%

2.0%

-0.1

Nokia N2690

2.2%

1.9%

-0.4

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 54

INDONESIA MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

13,573,028,328

12,760,274,537

-6%

n/a

n/a

Smartphone

1,745,495,859

1,813,296,242

4%

73

50

Advanced

11,827,532,469

10,946,978,295

-7%

114

149

Mobile Web 13,511,789,746

12,643,857,492

-6%

107

120

116,417,045

90%

13

App

61,238,582

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 55

INDONESIA
OS Share: Q3, 2011
Available Impressions
Nokia OS
Symbian OS
33%

33%

Android
RIM OS
iPhone OS
Others

1%
1%

2%

29%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Nokia OS

4,242,681,697

33.2%

-1.5

124

170

Symbian OS

3,695,228,132

29.0%

+1.5

122

152

Android

249,990,500

2.0%

+1.0

20

12

RIM OS

184,768,680

1.4%

+0.5

136

19

iPhone OS

140,338,682

1.1%

+0.6

14

Others

4,247,266,846

33.3%

-2.1

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 56

INDONESIA
Manufacturer Share: Q3, 2011
Available Impressions
1%

1%
2%

1%
3%

5%
7%

17%

Manufacturer
Nokia
SonyEricsson
Samsung
Nexian
LG
RIM
Apple
Access
Others

62%

Nokia
SonyEricsson
Samsung
Nexian
LG
RIM
Apple
Access
Others

Regional
Global
Impressions % Share Pt. Chg Development Development
Index
Index
7,921,932,086 62.1%
+0.2
122
161
2,199,414,955 17.2%
-2.0
179
258
916,433,911
7.2%
+0.8
40
46
586,902,413
4.6%
+0.1
414
911
233,430,862
1.8%
+0.0
62
44
184,768,680
1.4%
+0.5
136
19
140,338,682
1.1%
+0.6
14
8
134,983,528
1.1%
+0.4
105
172
442,069,419
3.5%
-0.6
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 57

INDONESIA
Handset and Connected Device Detail: Q3, 2011

+0.5

Regional
Development
Index
270

Global
Development
Index
350

3.3%

+0.1

222

246

3.1%

+0.1

130

146

376,982,316

3.0%

-0.2

146

206

Nokia 2600c

303,523,263

2.4%

-0.3

277

416

Nokia 3110c

298,992,211

2.3%

-0.2

72

126

Nokia 7610

276,626,233

2.2%

-0.2

261

411

SonyEricsson W200i

263,081,517

2.1%

-0.2

320

589

Nokia N73

254,317,475

2.0%

+0.6

102

136

Nexian NX G922

253,436,960

2.0%

-0.3

319

707

Nokia 2630

244,344,468

1.9%

-0.2

343

461

Nokia 5300

231,553,959

1.8%

-0.1

276

503

Nokia 6600

198,419,301

1.6%

-0.2

292

501

Nokia 6030

176,147,367

1.4%

-0.3

175

330

Nokia 2626

172,926,377

1.4%

-0.3

166

274

Nokia 5310XpressMusic

158,523,816

1.2%

+0.5

193

290

Nokia 5200

156,229,937

1.2%

-0.2

236

332

Nokia 6120c

147,011,262

1.2%

+0.1

106

135

SonyEricsson K310i

142,257,941

1.1%

-0.2

420

803

Nokia 6070

135,673,751

1.1%

-0.2

256

339

SonyEricsson K510

133,664,163

1.0%

-0.2

452

903

Nokia 5130

128,458,256

1.0%

-0.3

94

107

Handset

Impressions

% Share

Pt. Chg

Nokia E63

548,553,251

4.3%

Nokia C3-00

424,870,051

Nokia 6300

391,623,221

Nokia N70

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 58

INDONESIA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

13,573,028,328

12,760,274,537

-6%

Smartphone

1,745,495,859

1,813,296,242

4%

Advanced

11,827,532,469

10,946,978,295

-7%

Mobile Web

13,511,789,746

12,643,857,492

-6%

App

61,238,582

116,417,045

90%

Q2 2011

Q3 2011

Pt. Chg

Nokia OS

34.8%

33.2%

-1.5

Symbian OS

27.4%

29.0%

+1.5

Android

0.9%

2.0%

+1.0

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

Nokia E63

3.8%

4.3%

+0.5

Nokia C3-00

3.2%

3.3%

+0.1

Top 5 Manufacturers: % Share of Available Impressions


Nokia

Q2 2011
61.9%

Q3 2011
62.1%

Pt. Chg
+0.2

SonyEricsson

19.2%

17.2%

-2.0

Samsung

6.3%

7.2%

+0.8

Nokia 6300

3.0%

3.1%

+0.1

Nexian

4.5%

4.6%

+0.1

Nokia N70

3.1%

3.0%

-0.2

LG

1.8%

1.8%

+0.0

Nokia 2600c

2.7%

2.4%

-0.3

Nokia 3110c

2.6%

2.3%

-0.2

Nokia 7610

2.4%

2.2%

-0.2

SonyEricsson W200i

2.3%

2.1%

-0.2

Nokia N73

1.4%

2.0%

+0.6

Nexian NX G922

2.3%

2.0%

-0.3

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 59

JAPAN MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

3,056,180,162

4,446,598,790

45%

n/a

n/a

Smartphone

3,013,911,645

4,396,306,298

46%

262

184

Advanced

42,268,517

50,292,492

19%

Mobile Web

394,356,349

262,738,560

-33%

App

2,661,823,813

4,183,860,230

57%

844

448

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 60

JAPAN
OS Share: Q3, 2011
Available Impressions
0%

Android

21%

iPhone OS
Others

78%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Android

3,489,065,976

78.5%

+24.2

472

349

iPhone OS

939,546,728

21.1%

-23.9

336

192

Others

17,986,085

0.4%

-0.3

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 61

JAPAN
Manufacturer Share: Q3, 2011
Available Impressions
2%

2%

1%

4%

21%

4%
5%
10%

20%
14%

Apple
SonyEricsson
DoCoMo
Samsung
Sharp
Toshiba
NEC
kddi
HTC
SoftBank
Others

16%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
939,546,728 21.1%
-23.9
336
192
SonyEricsson 890,554,678 20.0%
-15.0
248
352
DoCoMo
733,375,355 16.5%
+12.4
1,003
1163
Samsung
602,509,076 13.5%
+8.4
66
76
Sharp
451,538,010 10.2%
+5.7
1,053
2390
Toshiba
228,364,627
5.1%
+3.5
1,009
2082
NEC
193,254,499
4.3%
+4.3
1,039
2,300
kddi
192,886,421
4.3%
+4.1
1,086
2,470
HTC
75,362,537
1.7%
+0.7
57
29
SoftBank
74,804,826
1.7%
+1.4
1,047
2,339
Others
64,402,032
1.4%
-1.7
n/a
n/a
Source: InMobi Mobile Insights Network Research, Q3 2011

Page 62

JAPAN
Handset and Connected Device Detail: Q3, 2011

+6.9

Regional
Development
Index
1091

Global
Development
Index
2504

10.3%

-21.6

1091

2506

9.9%

+6.5

300

240

8.7%

-30.8

839

837

6.4%

+6.4

1086

2343

277,904,922

6.2%

+6.2

1086

2489

Sharp IS03

243,482,383

5.5%

+3.6

1091

2504

Samsung SC-02B
SonyEricsson SO-01B

229,865,903

5.2%
3.5%

+5.2

154,407,611

+2.8

1090
1,085

2502
2490

Toshiba IS04

148,224,874

3.3%

+1.8

1,091

2505

kddi IS11SH

146,719,633

3.3%

+3.3

1,091

2504

DoCoMo SH-03C
DoCoMo LYNX 3D
(SH-03C)
NEC MEDIAS WP(N-06C)

114,224,896

2.6%

+2.3

1,091

2505

93,198,296

2.1%

+2.1

1,091

2505

85,705,847

1.9%

+1.9

1,080

2393

NEC N-04C

84,841,006

1.9%

+1.9

1,056

2416

Handset

Impressions

% Share

Pt. Chg

DoCoMo T-01C

461,691,649

10.4%

SonyEricsson Unknown

457,679,801

Apple iPhone 4

439,287,924

Apple iPhone 2G

388,324,085

Samsung GALAXY S

284,827,145

SonyEricsson SO-01C

Toshiba T-01C

78,691,083

1.8%

+1.8

1,091

2504

Sharp SH-12C

68,570,745

1.5%

+1.5

962

2182

Sharp 003SH

62,662,126

1.4%

+1.4

1,088

2494

Apple iPod Generation IV

44,602,680

1.0%

+0.7

218

69

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 63

JAPAN
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

3,056,180,162

4,446,598,790

45%

Smartphone

3,013,911,645

4,396,306,298

46%

Advanced

42,268,517

50,292,492

19%

Mobile Web

394,356,349

262,738,560

-33%

App

2,661,823,813

4,183,860,230

57%

Q2 2011

Q3 2011

Pt. Chg

Android

54.3%

78.5%

+24.2

iPhone OS

45.0%

21.1%

-23.9

Others

0.7%

0.4%

-0.3

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

DoCoMo T-01C

3.5%

10.4%

+6.9

Top 5 Manufacturers: % Share of Available Impressions


Apple

Q2 2011
45.0%

Q3 2011
21.1%

Pt. Chg
-23.9

SonyEricsson

35.0%

20.0%

-15.0

SonyEricsson
Unknown

31.9%

10.3%

-21.6

DoCoMo

4.1%

16.5%

+12.4

Apple iPhone 4

3.3%

9.9%

+6.5

Samsung

5.2%

13.5%

+8.4

Sharp

4.4%

10.2%

+5.7

Apple iPhone 2G

39.5%

8.7%

-30.8

Samsung GALAXY S

0.0%

6.4%

+6.4

SonyEricsson SO-01C

0.0%

6.2%

+6.2

Sharp IS03

1.9%

5.5%

+3.6

Samsung SC-02B

0.0%

5.2%

+5.2

SonyEricsson SO-01B

0.7%

3.5%

+2.8

Toshiba IS04

1.6%

3.3%

+1.8

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 64

MALAYSIA MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

734,076,300

1,008,695,161

37%

n/a

n/a

Smartphone

299,972,891

503,435,441

68%

149

104

Advanced

434,103,409

505,259,720

16%

70

95

Mobile Web

731,356,742

784,477,360

7%

88

98

App

2,719,558

224,217,801

8145%

199

106

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 65

MALAYSIA
OS Share: Q3, 2011
Available Impressions
Android
23%

29%

Symbian OS
iPhone OS
Nokia OS

2%

RIM OS
Others

10%
23%

13%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Android

291,750,534

28.9%

+10.6

174

129

Symbian OS

236,065,649

23.4%

-5.1

106

133

iPhone OS

126,858,994

12.6%

+0.4

200

114

Nokia OS

98,333,201

9.7%

-1.5

39

54

RIM OS

20,505,299

2.0%

+1.1

146

21

Others

235,181,484

23.3%

-5.6

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 66

MALAYSIA
Manufacturer Share: Q3, 2011
Available Impressions
2%

1% 1%
4%

7%
32%
13%

17%

Nokia
SonyEricsson
Samsung
Apple
HTC
RIM
Access
Huawei
Others

24%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Nokia
319,277,122 31.7%
-6.5
67
88
SonyEricsson 242,256,447 24.0%
-2.7
298
422
Samsung
169,504,344 16.8%
+12.3
81
94
Apple
126,858,994 12.6%
+0.4
200
114
HTC
67,107,818
6.7%
-4.5
222
112
RIM
20,505,299
2.0%
+1.1
148
21
Access
12,892,747
1.3%
-0.4
203
328
Huawei
11,881,972
1.2%
-0.4
444
161
Others
38,410,419
3.8%
+0.6
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 67

MALAYSIA
Handset and Connected Device Detail: Q3, 2011

+2.4

Regional
Development
Index
240

Global
Development
Index
192

4.9%

+4.9

697

478

2.9%

-0.7

466

476

27,711,266

2.7%

+2.2

1,044

761

Nokia C3-00

25,353,813

2.5%

-0.2

180

187

Samsung GT-I9100

22,745,621

2.3%

+2.1

378

315

Apple iPad I

21,357,360

2.1%

+0.1

252

153

Handset

Impressions

% Share

Pt. Chg

Apple iPhone 4

79,761,702

7.9%

Samsung GT-P1000

49,851,358

Nokia 5800d

29,653,084

SonyEricsson E15i

SonyEricsson J20i

19,581,267

1.9%

+0.3

1,653

2713

Samsung GT-S5830

18,778,021

1.9%

+1.9

428

375

HTC Desire S

15,518,340

1.5%

+1.5

164

164

Samsung GT-I9003

13,805,778

1.4%

+1.4

587

640

Samsung GT-I9000

13,508,882

1.3%

-0.1

225

113

Nokia E71

12,798,567

1.3%

-0.3

231

197

SonyEricsson X10i

11,976,169

1.2%

+1.0

559

457

SonyEricsson J10i2

11,880,257

1.2%

+0.4

1,610

2037

Nokia N70

11,676,252

1.2%

-0.5

68

99

SonyEricsson J105i

10,906,211

1.1%

-0.5

437

835

Nokia N73

10,830,889

1.1%

-0.5

63

85

Nokia E63

10,800,696

1.1%

-0.3

75

97

Samsung GT-S3850

10,245,636

1.0%

+1.0

372

797

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 68

MALAYSIA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

734,076,300

1,008,695,161

37%

Smartphone

299,972,891

503,435,441

68%

Advanced

434,103,409

505,259,720

16%

Mobile Web

731,356,742

784,477,360

7%

App

2,719,558

224,217,801

8145%

Q2 2011

Q3 2011

Pt. Chg

Android

18.3%

28.9%

+10.6

Symbian OS

28.5%

23.4%

-5.1

iPhone OS

12.2%

12.6%

+0.4

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

Apple iPhone 4

5.5%

7.9%

+2.4

Samsung GT-P1000

0.0%

4.9%

+4.9

Top 5 Manufacturers: % Share of Available Impressions


Nokia

Q2 2011
38.2%

Q3 2011
31.7%

Pt. Chg
-6.5

SonyEricsson

26.7%

24.0%

-2.7

Samsung

4.5%

16.8%

+12.3

Nokia 5800d

3.6%

2.9%

-0.7

Apple

12.2%

12.6%

+0.4

SonyEricsson E15i

0.6%

2.7%

+2.2

HTC

11.1%

6.7%

-4.5

Nokia C3-00

2.7%

2.5%

-0.2

Samsung GT-I9100

0.1%

2.3%

+2.1

Apple iPad I

2.0%

2.1%

+0.1

SonyEricsson J20i

1.6%

1.9%

+0.3

Samsung GT-S5830

0.0%

1.9%

+1.9

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 69

SINGAPORE MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

360,738,316

469,349,949

30%

n/a

n/a

Smartphone

311,782,638

397,232,913

27%

230

161

Advanced

48,955,678

72,117,036

47%

20

27

Mobile Web

160,361,595

255,597,523

59%

61

69

App

200,376,721

213,752,426

7%

408

217

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 70

SINGAPORE
OS Share: Q3, 2011
Available Impressions
4%

5%

iPhone OS
Android

7%

RIM OS
9%

44%

Symbian OS
Nokia OS
Others

31%

OS

Impressions

Regional
Global
% Share Pt. Chg Development Development
Index
Index

iPhone OS

206,191,713

43.9%

-8.1

698

399

Android

145,170,927

30.9%

+4.9

186

138

RIM OS

40,963,062

8.7%

+2.0

636

91

Symbian
OS

34,486,138

7.3%

+0.4

33

42

Nokia OS

17,882,183

3.8%

+0.7

15

21

Others

24,655,926

5.3%

+0.1

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 71

SINGAPORE
Manufacturer Share: Q3, 2011
Available Impressions
2%

2%

3%

5%
6%
44%

9%

11%

Apple
Samsung
Nokia
RIM
HTC
SonyEricsson
LG
Motorola
Others

19%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
206,191,713 43.9%
-8.1
698
399
Samsung
87,544,809
18.7%
+6.6
90
104
Nokia
51,486,119
11.0%
+1.1
23
31
RIM
40,963,062
8.7%
+2.0
636
91
HTC
29,331,287
6.2%
-1.9
208
106
SonyEricsson 22,694,862
4.8%
+2.0
60
85
LG
10,592,618
2.3%
+0.2
77
55
Motorola
7,833,303
1.7%
-2.0
159
63
Others
12,712,175
2.7%
+0.1
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 72

SINGAPORE
Handset and Connected Device Detail: Q3, 2011

+4.6

Regional
Development
Index
852

Global
Development
Index
681

Handset

Impressions

% Share

Pt. Chg

Apple iPhone 4

131,786,736

28.1%

Apple iPad I

20,502,800

4.4%

+0.6

521

316

Samsung GT-S5830

19,968,463

4.3%

+4.3

979

858

Apple iPhone 3GS

19,107,256

4.1%

-2.8

1,438

508

Samsung GT-I9000

15,508,421

3.3%

-2.2

556

278

Samsung GT-P1000

14,513,591

3.1%

+3.1

436

299

Apple iPod Generation IV

12,618,583

2.7%

+1.2

586

184

Samsung GT-I9100

12,561,657

2.7%

+2.5

448

374

HTC Desire S

12,457,643

2.7%

+2.7

282

282

RIM BlackBerry 9000

11,090,139

2.4%

+0.2

3,575

1350

Apple iPhone 2G

9,493,676

2.0%

-10.7

194

194

Apple iPhone 3G

9,408,431

2.0%

+0.1

829

266

RIM BlackBerry 9700

9,141,319

1.9%

+0.0

357

158

RIM BlackBerry 8900

6,633,437

1.4%

+0.8

2,847

630

SonyEricsson X10i

5,757,387

1.2%

+1.0

577

472

RIM BlackBerry 8520

5,243,676

1.1%

+0.3

298

38

SonyEricsson E15i

5,239,180

1.1%

+0.9

424

309

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 73

SINGAPORE
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

360,738,316

469,349,949

30%

Smartphone

311,782,638

397,232,913

27%

Advanced

48,955,678

72,117,036

47%

Mobile Web

160,361,595

255,597,523

59%

App

200,376,721

213,752,426

7%

Q2 2011

Q3 2011

Pt. Chg

iPhone OS

52.0%

43.9%

-8.1

Android

26.0%

30.9%

+4.9

RIM OS

6.7%

8.7%

+2.0

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

Apple iPhone 4

23.5%

28.1%

+4.6

Apple iPad I

3.8%

4.4%

+0.6

Top 5 Manufacturers: % Share of Available Impressions


Apple

Q2 2011
52.0%

Q3 2011
43.9%

Pt. Chg
-8.1

Samsung

12.1%

18.7%

+6.6

Nokia

9.9%

11.0%

+1.1

Samsung GT-S5830

0.0%

4.3%

+4.3

RIM

6.7%

8.7%

+2.0

Apple iPhone 3GS

6.9%

4.1%

-2.8

HTC

8.1%

6.2%

-1.9

Samsung GT-I9000

5.5%

3.3%

-2.2

Samsung GT-P1000

0.0%

3.1%

+3.1

Apple iPod Generation


IV

1.5%

2.7%

+1.2

Samsung GT-I9100

0.2%

2.7%

+2.5

HTC Desire S

0.0%

2.7%

+2.7

RIM BlackBerry 9000

2.1%

2.4%

+0.2

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 74

TAIWAN MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

373,051,056

820,322,711

120%

n/a

n/a

Smartphone

349,067,030

791,650,570

127%

254

179

Advanced

23,984,026

28,672,141

20%

Mobile Web

146,308,408

284,319,750

94%

39

44

App

226,742,648

536,002,961

136%

586

311

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 75

TAIWAN
OS Share: Q3, 2011
Available Impressions
2%

2%
Android

12%

iPhone OS
Symbian OS
Others

84%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Android

687,151,886

83.8%

+20.8

504

373

iPhone OS

98,317,114

12.0%

-17.5

190

109

Symbian OS

16,242,350

2.0%

-1.0

11

Others

18,611,362

2.3%

-2.3

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 76

TAIWAN
Manufacturer Share: Q3, 2011
Available Impressions
3%

3%

2% 1%
4%

4%
4%
47%
12%

HTC
Samsung
Apple
Motorola
Acer
SonyEricsson
LG
Nokia
DoCoMo
Others

19%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
HTC
389,117,959 47.4%
+10.2
1,581
801
Samsung
156,615,235 19.1%
+7.6
92
107
Apple
98,317,114
12.0%
-17.5
190
109
Motorola
32,934,431
4.0%
-1.8
384
152
Acer
31,017,589
3.8%
+3.0
2,071
1452
SonyEricsson 28,163,269
3.4%
-0.1
43
60
LG
24,671,701
3.0%
+1.5
103
73
Nokia
18,691,666
2.3%
-1.2
5
6
DoCoMo
11,794,738
1.4%
+1.4
87
101
Others
28,999,009
3.5%
-3.0
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 77

TAIWAN
Handset and Connected Device Detail: Q3, 2011
Regional
Development
Index
2,071

Global
Development
Index
2071

Handset

Impressions

% Share

Pt. Chg

HTC Desire S

159,801,544

19.5%

n/a

Apple iPhone 4

64,197,613

7.8%

-6.5

237

190

HTC Desire

42,326,436

5.2%

-6.2

1,354

1082

Samsung GT-I9100

41,541,427

5.1%

+4.7

848

707

Samsung GT-I9000

36,371,664

4.4%

-2.6

746

374

HTC Desire HD

31,166,110

3.8%

-13.7

1,544

842

Acer Iconia Tab A100

19,406,645

2.4%

+2.4

2,967

1998

Apple iPad I

18,927,311

2.3%

-1.5

275

167

Samsung GT-P1000

18,671,907

2.3%

+2.3

321

220

HTC Hero

16,668,897

2.0%

+1.3

1,836

906

HTC A6380

13,984,565

1.7%

+1.5

2,894

1596

Motorola MB525
DoCoMo Optimus bright
(L-07C)
Samsung GT-P7500

13,781,956

1.7%

+0.1

825

641

11,550,513

1.4%

+1.4

822

785

10,682,783

1.3%

+1.3

1,147

843

SonyEricsson X10i

10,681,346

1.3%

+1.0

613

501

HTC Wildfire

9,928,203

1.2%

+0.9

911

389

Samsung GT-S5830

9,749,448

1.2%

+1.2

273

240

Samsung GT-I9003

9,511,441

1.2%

+1.2

498

542

LG P970

8,423,231

1.0%

+1.0

1,531

1,283

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 78

TAIWAN
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

373,051,056

820,322,711

120%

Smartphone

349,067,030

791,650,570

127%

Advanced

23,984,026

28,672,141

20%

Mobile Web

146,308,408

284,319,750

94%

App

226,742,648

536,002,961

136%

Q2 2011

Q3 2011

Pt. Chg

Android

63.0%

83.8%

+20.8

iPhone OS

29.5%

12.0%

-17.5

Symbian OS

2.9%

2.0%

-1.0

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

HTC Desire S

n/a

19.5%

n/a

Apple iPhone 4

14.3%

7.8%

-6.5

Top 5 Manufacturers: % Share of Available Impressions


HTC

Q2 2011
37.2%

Q3 2011
47.4%

Pt. Chg
+10.2

Samsung

11.5%

19.1%

+7.6

Apple

29.5%

12.0%

-17.5

HTC Desire

11.3%

5.2%

-6.2

Motorola

5.8%

4.0%

-1.8

Samsung GT-I9100

0.4%

5.1%

+4.7

Acer

0.8%

3.8%

+3.0

Samsung GT-I9000

7.0%

4.4%

-2.6

HTC Desire HD

17.5%

3.8%

-13.7

Acer Iconia Tab A100

0.0%

2.4%

+2.4

Apple iPad I

3.8%

2.3%

-1.5

Samsung GT-P1000

0.0%

2.3%

+2.3

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 79

CENTRAL & SOUTH AMERICA SUMMARY


Central & South America Regional Profile: Q3 2011

Central & South America mobile


impressions grew by 71% over
the past quarter on the InMobi
network.
" InMobi now serves about 6 billion
impressions per quarter in Central & South
America.

Mobile ad growth has been strong


among Advanced phones and
Smartphones.
" Smartphones gained over 1 billion
impressions over the last quarter, an
increase of 92%, while Advanced phones
continue to gain impressions in this market.
Available Impression Volume & Composition
Q2 2011

Q3 2011

% Chg

Total

3,472,152,363

5,934,615,710

70.9%

Global
Development
Index
n/a

Smartphone

1,085,096,112

2,085,157,108

92.2%

73

Advanced

2,387,056,251

3,849,458,602

61.3%

132

Mobile Web

3,213,636,460

5,311,585,336

65.3%

113

App

258,515,903

623,030,374

141.0%

50

While the majority of impressions


in this market are through mobile
web, app impressions more than
doubled.
" The strong increase this quarter as well as
increased Smartphone penetration in this
market suggest that app impressions will
continue to grow.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 80

CENTRAL & SOUTH AMERICA


Central & South America OS Share: Q3 2011
Available Impressions
Nokia OS
21%

Impressions

% Share

Android

Nokia OS

1,275,933,431

21.5%

+0.5

118

RIM OS

Symbian OS

943,156,392

15.9%

-0.6

90

iPhone OS

Android

769,803,960

13.0%

+5.0

58

MeeGo

RIM OS

440,561,770

7.4%

+0.2

77

iPhone OS

420,197,214

7.1%

-0.5

64

MeeGo

87,849,298

1.5%

+0.2

454

Others

1,997,113,646

34%

-4.8

n/a

Symbian OS

34%

16%

Others
1%

7%
7%

13%

Global
Pt. Chg Development
Index

OS

Nokia remains the #1 platform in Central & South America; Android showed the
strongest growth, with a 5 point increase.
" Impressions on the Nokia platform still increased from the last quarter, while impressions on the iPhone decreased.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 81

CENTRAL & SOUTH AMERICA


Central & South America Manufacturer Share: Q3 2011
2%

Available Impressions
6%

5%
7%

38%

7%
8%
9%
18%

Nokia
Samsung
SonyEricsson
LG
RIM
Apple
Motorola
Alcatel
Others

Manufacturer

Impressions

% Share

Pt. Chg

Global
Development
Index

Nokia

2,252,001,644

37.9%

+0.3

106

Samsung

1,087,536,568

18.3%

+2.8

102

SonyEricsson

526,191,997

8.9%

-1.4

156

LG

450,512,785

7.6%

-0.2

184

RIM

440,561,770

7.4%

+0.2

77

Apple

420,197,214

7.1%

-0.5

64

Motorola

315,019,053

5.3%

+0.1

201

Alcatel

91,955,080

1.5%

-0.7

529

Others

350,639,600

5.9%

-0.8

n/a

Manufacturer share of impressions has remained relatively consistent in Central &


South America since Q2.
" Nokia remains the dominant manufacturer, although Samsungs share increased

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 82

CENTRAL & SOUTH AMERICA


Central & South America Handset and Connected Device Detail: Q3 2011
Handset

Impressions

% Share

Pt. Chg

Nokia N2730c

239,460,201

4.0%

-1.1

Global
Development
Index
2,054

Nokia C3-00

224,725,014

3.8%

+0.4

282

Nokia 6300

193,702,817

3.3%

-1.0

180

Apple iPhone 4

189,866,521

3.2%

+1.2

78

RIM BlackBerry 8520

180,787,302

3.0%

-0.1

102

Nokia 5130

99,613,863

1.7%

-0.4

187

Samsung GT-S3650

86,957,447

1.5%

-0.1

1,253

Apple iPod Generation IV

83,261,331

1.4%

+0.1

96

Samsung GT-S3350

79,274,555

1.3%

+0.8

783

Samsung GT-S5230

76,249,439

1.3%

-0.4

598

Nokia 5230

76,106,343

1.3%

-0.0

225

Nokia X6

71,000,528

1.2%

+0.4

200

Nokia E63

62,618,035

1.1%

-0.1

95

RIM BlackBerry 9300

62,610,458

1.1%

+0.5

87

SonyEricsson E15i

59,655,874

1.0%

+0.9

279

Nokia and Samsung devices are the most prevalent in Central & South America, and
many over-index compared to the rest of the world.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 83

CENTRAL & SOUTH AMERICA


Central & South America Summary: Q3 2011
Available Impression Volume & Composition

Top 5 Manufacturers: % Share of Available Impressions


Q2 2011
Q3 2011
Pt. Chg

Q2 2011

Q3 2011

% Chg

Total

3,472,152,363

5,934,615,710

70.9%

Nokia

37.6%

37.9%

+0.3

Smartphone

1,085,096,112

2,085,157,108

92.2%

Samsung

15.5%

18.3%

+2.8

Advanced

2,387,056,251

3,849,458,602

61.3%

SonyEricsson

10.2%

8.9%

-1.4

Mobile Web

3,213,636,460

5,311,585,336

65.3%

LG

7.8%

7.6%

-0.2

App

258,515,903

623,030,374

141.0%

RIM

7.2%

7.4%

+0.2

Top 3 OS Systems: % Share of Available Impressions

Top Countries within Region: % Share of Available


Impressions
Q3 2011
Pt. Chg
+1.4
Brazil
32.6%

Q2 2011

Q3 2011

Pt. Chg

Nokia OS

21.0%

21.5%

+0.5

Costa Rica

17.3%

-1.0

Symbian OS

16.5%

15.9%

-0.6

Venezuela

7.8%

-0.6

Android

8.0%

13.0%

+5.0

" InMobi Central & South America network grew by 70.9% impressions in Q3.
" The top manufacturers and operating systems remained relatively consistent with Q2, although
Android grew more than other platforms.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 84

EUROPE SUMMARY
Europe Regional Profile: Q3 2011

Q3 showed continued mobile ad


growth in Europe on the InMobi
network.
" InMobi now serves over 15.5 billion
impressions per quarter in Europe.

Mobile ad growth is entirely driven


by smartphones, which grew by
75.8% in Q3.
" Smartphones gained over 4.8 billion
impressions over the last quarter and now
represent 72% of all mobile ads in the
region. With nearly 7 of 10 ads on
Smartphones in Europe, brands have the
opportunity to market effectively through this
mass-reach medium.
Available Impression Volume & Composition
Q2 2011

Q3 2011

% Chg

Total

10,631,601,793

15,520,493,355

46.0%

Global
Development
Index
n/a

Smartphone

6,413,673,369

11,273,971,271

75.8%

142

Advanced

4,217,928,424

4,246,522,084

0.7%

50

Mobile Web

8,000,976,434

10,440,484,209

30.5%

85

App

2,630,625,359

5,080,009,146

93.1%

156

Samsung passes Nokia and Apple


to become the #1 device
manufacturer by mobile ads in
Europe.
" After a strong Q3, the Android platform
delivers 33% of mobile ads in Europe.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 85

EUROPE
Europe OS Share: Q3 2011
Available Impressions
Android
33%

36%

iPhone OS
Symbian OS
Nokia OS
Others

6%

Global
Pt. Chg Development
Index

OS

Impressions

% Share

Android

5,120,359,997

33.0%

+7.8

147

iPhone OS

2,316,876,617

14.9%

-4.8

136

Symbian OS

1,536,220,208

9.9%

-2.9

56

Nokia OS

904,316,977

5.8%

-1.7

32

Others

5,642,719,556

36.4%

+1.6

n/a

15%
10%

Android continues to grow and remains the top mobile platform in the region, with an
increase of 7.8 share points in Q3. iPhone OS and Symbian lost share in Q3.
" In Q4 2010 and Q1 2011 Android growth far outpaced the market; this trend reversed in Q2, partially because of the strength
of the Apple iPad. In Q3 Android growth continued.
" Android and iPhone OS combined represent almost half of ad impressions delivered in Europe.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 86

EUROPE
Europe Manufacturer Share: Q3 2011
Available Impressions

21%

29%

15%
1%
3%

5%
11%

Samsung
Nokia
Apple
HTC
SonyEricsson
LG
Motorola
Others

Manufacturer

Impressions

% Share

Pt. Chg

Global
Development
Index

Samsung

3,261,277,052

21.0%

+3.2

117

Nokia

2,325,210,178

15.0%

-3.9

42

Apple

2,316,876,617

14.9%

-4.8

136

HTC

1,651,407,634

10.6%

+0.3

180

SonyEricsson

788,283,082

5.1%

-0.8

89

LG

487,715,717

3.1%

-0.5

76

Motorola

183,900,732

1.2%

-1.0

45

Others

4,505,822,343

29.0%

+7.6

n/a

15%

Samsung became the #1 mobile phone manufacturer by share of ad impressions in Q3.


" Samsung gained 3.2 share points while Nokia and Apple lost 3.9 and 4.8 points, respectively.
" Devices from the top three manufacturers (Samsung, Nokia and Apple) in Europe represent 50% of all mobile ads in the
region.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 87

EUROPE
Europe Handset and Connected Device Detail: Q3 2011
Handset

Impressions

% Share

Pt. Chg

Apple iPhone 4

1,112,059,797

7.2%

+0.2

Global
Development
Index
174

Samsung GT-I9000

759,629,959

4.9%

+0.1

412

HTC Desire S

473,919,160

3.1%

+3.1

325

Samsung GT-I9100

418,257,477

2.7%

+2.2

376

Apple iPad I

401,690,652

2.6%

+0.4

187

HTC Desire

335,822,853

2.2%

-2.1

454

Apple iPod Generation IV

317,757,528

2.0%

+0.1

140

Samsung GT-S5830

279,166,617

1.8%

+1.8

363

HTC Wildfire

268,890,880

1.7%

+1.4

556

HTC 001HT

266,835,741

1.7%

+1.7

127

SonyEricsson E15i

195,350,043

1.3%

+0.9

349

Nokia 6300

188,340,463

1.2%

-0.4

67

Nokia X6

167,199,821

1.1%

+0.6

180

3 of the top 7 devices in the European mobile ecosystem by ad impression are Apple
devices. The iPhone remains the #1 device in the region.
" All the top ten devices over-index considerably, demonstrating the unique composition of smartphone devices in the Europe
mobile landscape.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 88

EUROPE
Europe Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions

Available Impression Volume & Composition

Samsung

Q2 2011
17.8%

Q3 2011
21.0%

Pt. Chg
+3.2

75.8%

Nokia

18.9%

15.0%

-3.9

4,246,522,084

0.7%

Apple

19.7%

14.9%

-4.8

8,000,976,434

10,440,484,209

30.5%

HTC

10.4%

10.6%

+0.3

2,630,625,359

5,080,009,146

93.1%

SonyEricsson

5.9%

5.1%

-0.8

Q2 2011

Q3 2011

% Chg

Total

10,631,601,793

15,520,493,355

46.0%

Smartphone

6,413,673,369

11,273,971,271

Advanced

4,217,928,424

Mobile Web
App

Top 3 OS Systems: % Share of Available Impressions

Top Countries within Region: % Share of Available


Impressions
Q3 2011
Pt. Chg
+2.6
United Kingdom
23.3%

Q2 2011

Q3 2011

% Chg

Android

25.2%

33.0%

+7.8

Spain

11.1%

+3.2

iPhone OS

19.7%

14.9%

-4.8

Netherlands

8.5%

+3.0

Symbian OS

12.8%

9.9%

-2.9

France

7.6%

+2.1

Germany

7.6%

-4.6

Turkey

6.3%

+0.1

" The InMobi Europe network remains healthy, with 46% growth over the past three months.
" Spain was fastest growing mobile ad market in Europe, gaining 3.2 share points of regional ad
share.
" Samsung became the #1 manufacturer in Europe by ad impressions.
" Android, the most popular mobile OS in Europe, delivered one third of total impressions.
Source: InMobi Mobile Insights Network Research, Q3 2011

Page 89

FRANCE MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

587,330,428

1,184,936,368

102%

n/a

n/a

Smartphone

451,257,169

1,035,225,781

129%

116

164

Advanced

136,073,259

149,710,587

10%

48

24

Mobile Web

353,610,056

587,252,534

66%

74

63

App

233,720,372

597,683,834

156%

154

240

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 90

FRANCE
OS Share: Q3, 2011
Available Impressions
6%

7%

Android
iPhone OS
41%

21%

RIM OS
Symbian OS
Others

26%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Android

484,573,731

40.9%

+4.2

124

182

iPhone OS

304,611,245

25.7%

-3.1

172

234

RIM OS

245,599,925

20.7%

+8.7

87

216

Symbian OS

70,041,650

5.9%

-3.7

60

34

Others

80,109,817

6.8%

-6.2

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 91

FRANCE
Manufacturer Share: Q3, 2011
Available Impressions
2%
2%

1%

2%
4%

1%
3%
26%

5%
8%

21%

Apple
Samsung
RIM
HTC
SonyEricsson
Nokia
LG
Nintendo
Motorola
Sony
Acer
Others

25%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
304,611,245 25.7%
-3.1
172
234
Samsung
293,883,209 24.8%
+3.2
118
139
RIM
245,599,925 20.7%
+8.7
87
216
HTC
92,067,079
7.8%
-0.5
73
131
SonyEricsson 55,265,353
4.7%
+0.5
92
82
Nokia
52,788,130
4.5%
-2.4
30
12
LG
28,442,290
2.4%
-0.3
76
58
Nintendo
25,302,248
2.1%
-1.9
346
1,114
Motorola
18,552,786
1.6%
-2.9
132
59
Sony
16,104,256
1.4%
-1.4
207
619
Acer
12,911,299
1.1%
+0.4
251
418
Others
39,408,549
3.3%
-0.3
n/a
n/a
Source: InMobi Mobile Insights Network Research, Q3 2011

Page 92

FRANCE
Handset and Connected Device Detail: Q3, 2011
Handset

Impressions

% Share

Pt. Chg

Apple iPhone 4
Samsung GT-I9000
RIM BlackBerry 8520
RIM BlackBerry 9800
RIM BlackBerry 9300
Apple iPad I
Samsung GT-S5830
Apple iPod Generation IV
Samsung GT-I9100
RIM BlackBerry 9700
SonyEricsson X10i
Nintendo DSi
Nokia X6
Samsung GT-I5800
Apple iPhone 2G
HTC Wildfire
HTC Desire S
Apple iPhone 3G
HTC Desire
SonyEricsson E15i
Samsung Nexus S
Apple iPhone 3GS
Samsung GT-P1000

164,324,703
91,638,333
81,111,304
53,158,424
48,501,560
42,106,519
37,358,467
35,139,139
32,193,867
29,330,683
24,564,806
23,045,466
21,752,214
19,397,735
19,114,032
18,396,647
18,324,805
18,265,462
15,394,956
14,915,203
14,743,541
13,847,327
12,776,787

13.9%
7.7%
6.8%
4.5%
4.1%
3.6%
3.2%
3.0%
2.7%
2.5%
2.1%
1.9%
1.8%
1.6%
1.6%
1.6%
1.5%
1.5%
1.3%
1.3%
1.2%
1.2%
1.1%

+3.9
-2.4
+2.8
+2.9
+2.1
-0.6
+3.2
+1.7
+2.4
+0.6
+1.1
-1.7
+1.4
+0.0
-5.3
+1.0
+1.5
+0.1
-1.4
+0.7
+0.4
-1.1
+1.1

Regional
Development
Index
194
158
74
113
104
137
175
145
101
96
253
358
170
284
237
90
51
234
60
100
372
118
132

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 93

Global
Development
Index
336
652
230
263
338
257
635
203
379
201
797
1173
307
1832
155
498
164
205
272
349
817
146
104

FRANCE
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

587,330,428

1,184,936,368

102%

Smartphone

451,257,169

1,035,225,781

129%

Advanced

136,073,259

149,710,587

10%

Mobile Web

353,610,056

587,252,534

66%

App

233,720,372

597,683,834

156%

Q2 2011

Q3 2011

Pt. Chg

Android

36.6%

40.9%

+4.2

iPhone OS

28.8%

25.7%

-3.1

RIM OS

12.0%

20.7%

+8.7

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

Apple iPhone 4

10.0%

13.9%

+3.9

Samsung GT-I9000

10.2%

7.7%

-2.4

Top 5 Manufacturers: % Share of Available Impressions


Apple

Q2 2011
28.8%

Q3 2011
25.7%

Pt. Chg
-3.1

Samsung

21.6%

24.8%

+3.2

RIM

12.0%

20.7%

+8.7

RIM BlackBerry 8520

4.1%

6.8%

+2.8

HTC

8.3%

7.8%

-0.5

RIM BlackBerry 9800

1.5%

4.5%

+2.9

SonyEricsson

4.2%

4.7%

+0.5

RIM BlackBerry 9300

2.0%

4.1%

+2.1

Apple iPad I

4.1%

3.6%

-0.6

Samsung GT-S5830

0.0%

3.2%

+3.2

Apple iPod Generation


IV

1.3%

3.0%

+1.7

Samsung GT-I9100

0.3%

2.7%

+2.4

RIM BlackBerry 9700

1.9%

2.5%

+0.6

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 94

GERMANY SUMMARY

Available Impression Volume & Composition


Regional
Global
Q2 2011
Q3 2011
% Chg
Development Development
Index
Index
Total

1,298,389,412

1,184,841,290

-9%

n/a

n/a

Smartphone

874,406,126

1,013,563,726

16%

115

163

Advanced

423,983,286

171,277,564

-60%

50

25

Mobile Web

1,031,226,788

589,288,391

-43%

74

63

App

267,162,624

595,552,899

123%

154

239

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 95

GERMANY
OS Share: Q3, 2011
Available Impressions
2%

8%

Android
iPhone OS

5%

RIM OS

5%
49%

Symbian OS
Nokia OS
Others

31%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Android

577,859,678

48.8%

+20.6

148

217

iPhone OS

372,953,967

31.5%

-0.4

211

286

RIM OS

60,934,550

5.1%

+0.9

21

54

Symbian OS

56,065,712

4.7%

-10.0

48

27

Nokia OS

24,458,714

2.1%

-3.4

35

11

Others

92,568,669

7.8%

-7.8

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 96

GERMANY
Manufacturer Share: Q3, 2011
Available Impressions
3% 1%
4%
4%
4%

31%

5%
6%

17%

Apple
Samsung
HTC
Nokia
RIM
SonyEricsson
LG
Motorola
Sony
Others

23%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
372,953,967 31.5%
-0.4
211
286
Samsung
278,130,529 23.5%
+9.6
112
131
HTC
201,739,639 17.0%
+4.5
160
288
Nokia
70,981,442
6.0%
-12.4
40
17
RIM
60,934,550
5.1%
+0.9
22
54
SonyEricsson 51,634,043
4.4%
-1.2
86
77
LG
50,305,256
4.2%
+0.8
135
103
Motorola
34,273,145
2.9%
-0.6
244
110
Sony
12,167,273
1.0%
-0.6
156
467
Others
51,721,446
4.4%
-0.8
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 97

GERMANY
Handset and Connected Device Detail: Q3, 2011

+1.8

Regional
Development
Index
197

Global
Development
Index
343

Handset

Impressions

% Share

Pt Chg

Apple iPhone 4

167,524,556

14.1%

Samsung GT-I9000

96,339,772

8.1%

+2.9

166

685

Apple iPod Generation IV

86,879,558

7.3%

+1.2

358

503

Apple iPad I

75,644,789

6.4%

+3.7

247

462

Samsung GT-I9100

68,079,391

5.7%

+5.2

213

802

HTC Desire S

54,642,622

4.6%

+4.6

151

490

HTC Desire

43,131,179

3.6%

-0.9

168

763

Samsung GT-S5830

29,706,452

2.5%

+2.5

139

505

Motorola MB525

18,954,680

1.6%

+0.3

326

611

HTC Desire HD

15,983,818

1.3%

-3.0

266

299

LG P990

15,882,677

1.3%

+0.7

400

1960

HTC Wildfire

15,557,819

1.3%

+1.1

76

422

SonyEricsson X10i

15,504,189

1.3%

+0.8

160

503

RIM BlackBerry 8520

14,139,527

1.2%

-0.7

13

40

LG P970

12,107,679

1.0%

+0.8

322

1277

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 98

GERMANY
Summary: Q3, 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011

Top 3 OS Systems: % Share of Available Impressions


% Chg

Total

1,298,389,412

1,184,841,290

-9%

Smartphone

874,406,126

1,013,563,726

16%

Advanced

423,983,286

171,277,564

-60%

Mobile Web

1,031,226,788

589,288,391

-43%

App

267,162,624

595,552,899

123%

Q2 2011

Q3 2011

Pt. Chg

Android

28.2%

48.8%

+20.6

iPhone OS

31.8%

31.5%

-0.4

RIM OS

4.2%

5.1%

+0.9

Top 10 Handsets: % Share of Available Impressions


Top 5 Manufacturers: % Share of Available Impressions
Q2 2011
Q3 2011
Pt. Chg

Q2 2011

Q3 2011

Pt. Chg

Apple iPhone 4

12.4%

14.1%

+1.8

Samsung GT-I9000

5.3%

8.1%

+2.9

Apple

31.8%

31.5%

-0.4

Samsung

13.9%

23.5%

+9.6

HTC

12.5%

17.0%

+4.5

Apple iPod Generation


IV

6.1%

7.3%

+1.2

Nokia

18.4%

6.0%

-12.4

RIM

4.2%

5.1%

+0.9

Apple iPad I

2.7%

6.4%

+3.7

Samsung GT-I9100

0.5%

5.7%

+5.2

HTC Desire S

0.0%

4.6%

+4.6

HTC Desire

4.5%

3.6%

-0.9

Samsung GT-S5830

0.0%

2.5%

+2.5

Motorola MB525

1.3%

1.6%

+0.3

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 99

ITALY MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

327,768,795

523,259,494

60%

n/a

n/a

Smartphone

199,467,138

375,454,612

88%

96

136

Advanced

128,301,657

147,804,882

15%

114

57

Mobile Web

221,897,868

327,248,139

47%

93

79

App

105,870,927

196,011,355

85%

114

178

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 100

ITALY
OS Share: Q3, 2011
Available Impressions
Android

16%

iPhone OS

3%

35%

Symbian OS
RIM OS

9%

Nokia OS
Others

14%
23%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Android

181,238,119

34.6%

+14.1

105

154

iPhone OS

121,251,915

23.2%

-4.2

155

211

Symbian OS

72,586,941

13.9%

-1.6

140

79

RIM OS

45,801,274

8.8%

+1.5

37

91

Nokia OS

18,070,763

3.5%

-0.4

59

19

Others

84,310,482

16.1%

-9.5

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 101

ITALY
Manufacturer Share: Q3, 2011
Available Impressions
2%

2%

4%
5%
31%

7%
9%

Samsung
Apple
Nokia
RIM
LG
HTC
SonyEricsson
Huawei
Others

17%
23%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Samsung
163,276,505 31.2%
+5.1
148
174
Apple
121,251,915 23.2%
-4.2
155
211
Nokia
89,768,652
17.2%
-1.7
115
48
RIM
45,801,274
8.8%
+1.5
37
91
LG
34,516,036
6.6%
-1.4
210
160
HTC
28,060,478
5.4%
+0.3
50
91
SonyEricsson 10,980,445
2.1%
+1.0
41
37
Huawei
8,841,581
1.7%
+0.4
302
230
Others
20,762,609
4.0%
-0.9
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 102

ITALY
Handset and Connected Device Detail: Q3, 2011

+1.8

Regional
Development
Index
177

Global
Development
Index
308

6.5%

+1.1

134

551

20,254,992

3.9%

+0.0

150

280

Handset

Impressions

% Share

Pt. Chg

Apple iPhone 4

66,388,487

12.7%

Samsung GT-I9000

34,243,121

Apple iPad I
Samsung GT-I9100

17,046,397

3.3%

+2.8

121

455

Samsung GT-P1000

14,214,030

2.7%

+2.7

334

263

RIM BlackBerry 8520

12,974,562

2.5%

+0.3

27

83

Samsung GT-S5570

12,798,564

2.4%

+2.4

265

702

Apple iPod Generation IV

12,544,448

2.4%

+1.2

117

164

LG P500

8,213,675

1.6%

+0.3

365

938

Apple iPhone 3GS

7,428,337

1.4%

-2.6

143

177

Nokia 5230

7,397,251

1.4%

-0.4

444

248

Samsung GT-S5250

7,100,714

1.4%

+0.1

1,225

6719

Samsung GT-S5830

6,979,618

1.3%

+1.3

74

269

Apple iPhone 2G

6,856,097

1.3%

-3.3

193

126

Nokia 5800d

6,614,441

1.3%

-0.4

155

205

RIM BlackBerry 9000

6,533,511

1.2%

-0.7

299

713

Samsung GT-S5230

6,365,982

1.2%

-1.3

163

567

RIM BlackBerry 9800

5,963,072

1.1%

+0.9

29

67

Samsung GT S5230W

5,906,891

1.1%

-0.9

423

2,773

HTC Desire S

5,627,273

1.1%

+1.1

35

114

HTC Wildfire

5,457,902

1.0%

+0.8

60

335

RIM BlackBerry 9300

5,405,940

1.0%

+0.5

26

85

SonyEricsson E15i

5,386,140

1.0%

+0.9

82

285

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 103

ITALY
Summary: Q3, 2011
Available Impression Volume & Composition

Top 3 OS Systems: % Share of Available Impressions

Q2 2011

Q3 2011

% Chg

Total

327,768,795

523,259,494

60%

Smartphone

199,467,138

375,454,612

88%

Advanced

128,301,657

147,804,882

15%

Mobile Web

221,897,868

327,248,139

47%

App

105,870,927

196,011,355

85%

Q2 2011

Q3 2011

Pt. Chg

Android

20.5%

34.6%

+14.1

iPhone OS

27.4%

23.2%

-4.2

Symbian OS

15.4%

13.9%

-1.6

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

Apple iPhone 4

10.9%

12.7%

+1.8

Samsung GT-I9000

5.5%

6.5%

+1.1

Top 5 Manufacturers: % Share of Available Impressions


Samsung

Q2 2011
26.1%

Q3 2011
31.2%

Pt. Chg
+5.1

Apple

27.4%

23.2%

-4.2

Nokia

18.9%

17.2%

-1.7

Apple iPad I

3.8%

3.9%

+0.0

RIM

7.3%

8.8%

+1.5

Samsung GT-I9100

0.4%

3.3%

+2.8

LG

8.0%

6.6%

-1.4

Samsung GT-P1000

0.0%

2.7%

+2.7

RIM BlackBerry 8520

2.2%

2.5%

+0.3

Samsung GT-S5570

0.0%

2.4%

+2.4

Apple iPod Generation


IV

1.2%

2.4%

+1.2

LG P500

1.3%

1.6%

+0.3

Apple iPhone 3GS

4.0%

1.4%

-2.6

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 104

SPAIN MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

840,317,408

1,725,058,509

105%

n/a

n/a

Smartphone

590,518,041

1,350,999,912

129%

109

155

Advanced

249,799,367

374,058,597

50%

70

35

Mobile Web

641,228,452

1,213,917,409

89%

105

89

App

199,088,956

511,141,100

157%

91

141

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 105

SPAIN
OS Share: Q3, 2011
Available Impressions
2%

7%

Android
RIM OS

8%
41%
11%

Symbian OS
iPhone OS
Nokia OS
Others

31%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Android

704,568,775

40.8%

+10.3

124

182

RIM OS

528,963,592

30.7%

+4.5

128

320

Symbian OS

183,979,153

10.7%

-3.2

108

61

iPhone OS

144,738,477

8.4%

-2.8

56

76

Nokia OS

39,207,068

2.3%

+0.7

39

12

Others

123,601,443

7.2%

-9.4

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 106

SPAIN
Manufacturer Share: Q3, 2011
Available Impressions
2%
3%

1%

2%

3%

4%
31%

8%

11%

12%

RIM
Samsung
HTC
Nokia
Apple
LG
SonyEricsson
Motorola
Sony
Nintendo
Others

24%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
RIM
528,963,592 30.7%
+4.5
128
320
Samsung
411,307,146 23.8%
+6.6
113
133
HTC
204,143,704 11.8%
-1.4
111
200
Nokia
197,585,347 11.5%
-0.2
76
32
Apple
144,738,477
8.4%
-2.8
56
76
LG
50,151,782
2.9%
-0.0
93
71
SonyEricsson 49,346,664
2.9%
-1.4
56
50
Motorola
30,994,903
1.8%
+0.3
152
68
Sony
26,120,825
1.5%
-3.7
230
689
Nintendo
19,899,129
1.2%
-2.0
187
602
Others
61,806,939
3.6%
-0.1
n/a
n/a
Source: InMobi Mobile Insights Network Research, Q3 2011

Page 107

SPAIN
Handset and Connected Device Detail: Q3, 2011

+0.8

Regional
Development
Index
226

Global
Development
Index
702

Handset

Impressions

% Share

Pt. Chg

RIM BlackBerry 8520

360,410,158

20.9%

Samsung GT-I9000

130,663,778

7.6%

-0.9

155

638

RIM BlackBerry 9300

91,927,354

5.3%

+2.8

136

440

Apple iPhone 4

80,708,795

4.7%

+1.1

65

113

Samsung GT-S5830

67,997,593

3.9%

+3.9

219

795

HTC Wildfire

57,171,280

3.3%

+3.0

191

1064

HTC Desire

51,485,541

3.0%

-4.1

138

626

Samsung GT-I9003

45,678,677

2.6%

+2.6

500

1238

HTC Desire S

43,293,536

2.5%

+2.5

82

267

Samsung GT-S5570

35,640,577

2.1%

+2.1

224

593

Samsung GT-I9100

35,032,295

2.0%

+1.8

75

284

Nokia 5800d

29,364,016

1.7%

-0.6

208

276

Nokia N97

23,691,580

1.4%

+0.9

279

487

RIM BlackBerry 9800

21,322,148

1.2%

+0.8

31

73

Nokia X6

20,483,924

1.2%

+0.1

110

198

Sony PlayStation Portable

19,344,209

1.1%

-2.6

247

695

Samsung GT S5230W

19,125,864

1.1%

-0.8

415

2723

Apple iPad I

18,219,134

1.1%

-0.4

41

76

Nintendo DSi

17,319,573

1.0%

-1.5

185

606

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 108

SPAIN
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

840,317,408

1,725,058,509

105%

Smartphone

590,518,041

1,350,999,912

129%

Advanced

249,799,367

374,058,597

50%

Mobile Web

641,228,452

1,213,917,409

89%

App

199,088,956

511,141,100

157%

Q2 2011

Q3 2011

Pt. Chg

Android

30.5%

40.8%

+10.3

RIM OS

26.2%

30.7%

+4.5

Symbian OS

13.9%

10.7%

-3.2

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

RIM BlackBerry 8520

20.1%

20.9%

+0.8

Samsung GT-I9000

8.5%

7.6%

-0.9

Top 5 Manufacturers: % Share of Available Impressions


RIM

Q2 2011
26.2%

Q3 2011
30.7%

Pt. Chg
+4.5

Samsung

17.2%

23.8%

+6.6

HTC

13.2%

11.8%

-1.4

RIM BlackBerry 9300

2.6%

5.3%

+2.8

Nokia

11.6%

11.5%

-0.2

Apple iPhone 4

3.6%

4.7%

+1.1

Apple

11.2%

8.4%

-2.8

Samsung GT-S5830

0.0%

3.9%

+3.9

HTC Wildfire

0.3%

3.3%

+3.0

HTC Desire

7.1%

3.0%

-4.1

Samsung GT-I9003

0.0%

2.6%

+2.6

HTC Desire S

0.0%

2.5%

+2.5

Samsung GT-S5570

0.0%

2.1%

+2.1

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 109

UK MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

2,202,021,173

3,611,175,012

64%

n/a

n/a

Smartphone

1,767,570,041

3,040,423,654

72%

117

165

Advanced

434,451,132

570,751,358

31%

45

23

Mobile Web

1,520,138,863

2,709,149,583

78%

112

95

App

681,882,310

902,025,429

32%

76

119

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 110

UK
OS Share: Q3, 2011
Available Impressions
iPhone OS

16%

Android
Symbian OS
16%

Nokia OS
Others

61%

5%
3%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

iPhone OS

565,461,148

15.7%

-10.7

105

142

Android

563,110,279

15.6%

-1.3

47

69

Symbian OS

177,658,880

4.9%

-0.6

50

28

Nokia OS

119,284,997

3.3%

+1.1

57

18

Others

2,185,659,707

60.5%

+11.5

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 111

UK
Manufacturer Share: Q3, 2011
Available Impressions
Apple
Nokia

16%

Samsung
HTC

8%

SonyEricsson
58%

8%

LG
Others

7%
3%

Manufacturer
Apple
Nokia
Samsung
HTC
SonyEricsson
LG
Others

1%

Regional
Global
% Share Pt. Chg Development Development
Index
Index
565,461,148
15.7%
-10.7
105
142
279,909,429
7.8%
+1.3
52
22
275,660,025
7.6%
-1.2
36
43
260,264,609
7.2%
-1.1
68
122
104,608,091
2.9%
-0.9
57
51
39,987,520
1.1%
-0.8
35
27
2,085,284,190 57.7%
+13.4
na
na
Impressions

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 112

UK
Handset and Connected Device Detail: Q3, 2011

Handset

Impressions

% Share

Pt. Chg

Apple iPhone 4

236,849,506

6.6%

-2.3

Regional
Development
Index
92

Global
Development
Index
159

Apple iPad I

104,977,813

2.9%

+0.6

112

211

Apple iPod Generation IV

78,369,822

2.2%

-0.0

106

149

HTC Desire S

76,730,700

2.1%

+2.1

70

226

HTC Wildfire

66,198,001

1.8%

+1.3

106

589

Samsung GT-I9000

61,301,981

1.7%

-0.8

35

143

Apple iPhone 3GS

55,117,321

1.5%

-2.2

154

190

HTC Desire

51,584,728

1.4%

-2.8

66

299

Samsung GT-I9100

48,621,153

1.3%

+1.0

50

188

Nokia E71

44,580,371

1.2%

+1.0

217

192

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 113

UK
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

2,202,021,173

3,611,175,012

64%

Smartphone

1,767,570,041

3,040,423,654

72%

Advanced

434,451,132

570,751,358

31%

Mobile Web

1,520,138,863

2,709,149,583

78%

App

681,882,310

902,025,429

32%

Q2 2011

Q3 2011

Pt. Chg

iPhone OS

26.4%

15.7%

-10.7

Android

16.9%

15.6%

-1.3

Symbian OS

5.5%

4.9%

-0.6

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

Apple iPhone 4

8.8%

6.6%

-2.3

Apple iPad I

2.3%

2.9%

+0.6

Apple iPod Generation


IV

2.2%

2.2%

-0.0

HTC Desire S

#N/A

2.1%

n/a

HTC Wildfire

0.5%

1.8%

+1.3

Samsung GT-I9000

2.5%

1.7%

-0.8

Apple iPhone 3GS

3.8%

1.5%

-2.2

HTC Desire

4.2%

1.4%

-2.8

Samsung GT-I9100

0.4%

1.3%

+1.0

Nokia E71

0.2%

1.2%

+1.0

Top 5 Manufacturers: % Share of Available Impressions


Apple

Q2 2011
26.4%

Q3 2011
15.7%

Pt. Chg
-10.7

Nokia

6.5%

7.8%

+1.3

Samsung

8.8%

7.6%

-1.2

HTC

8.4%

7.2%

-1.1

SonyEricsson

3.8%

2.9%

-0.9

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 114

MIDDLE EAST SUMMARY


Middle East Regional Profile: Q3 2011
Middle East mobile impressions
grew by 38.3% over the past
quarter on the InMobi network.
" InMobi now serves over 5.4 billion
impressions per quarter in the Middle East.
The volume of mobile impressions in the
Middle East signifies the reach mobile
devices can offer local, regional and global
brands.

Mobile ad growth is mostly driven


by smartphones.
" Smartphone impressions outnumber
advanced phone impressions by more than
2-to-1, and grew at a faster rate.

Available Impression Volume & Composition


Q2 2011

Q3 2011

% Chg

Total

3,910,416,210

5,407,976,018

38.3%

Global
Development
Index
n/a

Smartphone

2,547,997,831

3,796,059,456

49.0%

134

Advanced

1,362,418,379

1,611,916,562

18.3%

60

Mobile Web

2,820,348,353

4,067,687,298

44.2%

95

App

1,090,067,857

1,340,288,720

23.0%

118

Over 3 quarters of ads were


delivered via mobile web.
" While app impressions continue to grow,
mobile web impressions are driving growth

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 115

MIDDLE EAST
Middle East OS Share: Q3 2011
Available Impressions
7%

Symbian OS

7%

iPhone OS

10%

41%

Android
RIM OS
Nokia OS

14%

Others

21%

Global
Pt. Chg Development
Index

OS

Impressions

% Share

Symbian OS

2,217,600,715

41.0%

+2.5

233

iPhone OS

1,114,162,926

20.6%

-9.8

187

Android

769,935,929

14.2%

+8.5

63

RIM OS

521,370,476

9.6%

+3.3

101

Nokia OS

402,098,848

7.4%

-1.7

41

Others

382,807,124

7.1%

-2.8

n/a

iPhone OS impressions fell by almost 10 points, while Android impressions increased


by 8.5 points.
" Symbian OS remains the top platform with a 2.5 point increase since Q2.
" Android impressions are still low compared to the global index.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 116

MIDDLE EAST
Middle East Manufacturer Share: Q3 2011
Available Impressions
2%

Impressions

% Share

Pt. Chg

Global
Development
Index

Nokia

Nokia

2,602,177,411

48.1%

+0.8

135

Apple

Apple

1,114,162,926

20.6%

-9.8

187

Samsung

683,124,831

12.6%

+6.3

71

RIM

521,370,476

9.6%

+3.3

101

SonyEricsson

238,581,754

4.4%

-1.2

78

HTC

121,192,068

2.2%

+0.8

38

Others

127,366,551

2.4%

-0.2

n/a

2%

4%
10%

Samsung
48%

13%

Manufacturer

RIM
SonyEricsson
HTC
Others

21%

Apple fell by 9.8 share points in Q3, increasing the gap with Nokia, the top
manufacturer in the region by ad impressions.
" Samsung and RIM posted modest increases.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 117

MIDDLE EAST
Middle East Handset and Connected Device Detail: Q3 2011
Handset

Impressions

% Share

Pt. Chg

Apple iPhone 4

354,618,882

6.6%

+0.8

Global
Development
Index
159

Apple iPhone 3G

346,222,093

6.4%

+2.2

849

Samsung GT-I9000

219,341,895

4.1%

+1.3

342

Nokia E63

209,261,777

3.9%

+0.5

350

Apple iPod Generation IV

191,712,376

3.5%

+0.8

243

Nokia E71

171,666,580

3.2%

+0.2

493

Nokia N73

161,706,306

3.0%

-0.1

237

Apple iPad I

154,235,665

2.9%

+0.4

207

RIM BlackBerry 8520

152,786,478

2.8%

+0.4

95

Samsung GT-P1000

152,502,475

2.8%

+2.8

273

Nokia E5-00

148,618,772

2.7%

+0.8

992

Nokia 6300

131,662,097

2.4%

-1.0

135

Nokia 5800d

128,348,555

2.4%

+0.5

384

Nokia 6120c

119,506,862

2.2%

-0.2

273

Nokia E72

118,490,436

2.2%

+0.4

824

The Apple iPhone 4 and iPhone 3G are the top handsets in the region by share of
impressions.
" iPhone 3G impressions in particular over-index in the Middle East.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 118

MIDDLE EAST
Middle East Summary: Q3 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011

% Chg

Total

3,910,416,210

5,407,976,018

38.3%

Smartphone

2,547,997,831

3,796,059,456

49.0%

Advanced

1,362,418,379

1,611,916,562

18.3%

Mobile Web

2,820,348,353

4,067,687,298

44.2%

App

1,090,067,857

1,340,288,720

23.0%

Top 5 Manufacturers: % Share of Available Impressions


Q2 2011
Q3 2011
Pt. Chg
Nokia

47.3%

48.1%

+0.8

Apple

30.4%

20.6%

-9.8

Samsung

6.4%

12.6%

+6.3

RIM

6.3%

9.6%

+3.3

SonyEricsson

5.6%

4.4%

-1.2

Top 3 OS Systems: % Share of Available Impressions

Top Countries within Region: % Share of Available


Impressions
Q3 2011
Pt. Chg
+2.7
Saudi Arabia
44.4%

Q2 2011

Q3 2011

Pt. Chg

Symbian OS

38.5%

41.0%

+2.5

UAE

13.6%

+0.9

iPhone OS

30.4%

20.6%

-9.8

Iran

11.9%

-2.8

Android

5.7%

14.2%

+8.5

" InMobis Middle East network grew by 38.3% impressions into Q3, mostly driven by
Smartphones.
" Within the region, impressions in Saudi Arabia grew the most.
" Apple iOS share of impressions fell while Android share increased.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 119

NORTH AMERICA SUMMARY


North America Regional Profile: Q3 2011

North America mobile impressions


grew by 43.6% over the past quarter
on the InMobi network.
" InMobi now serves over 26.6 billion impressions
per quarter in North America. The volume of
mobile impressions in North America signifies the
reach mobile devices can offer local, regional
and global brands.

Mobile ad growth is mostly driven by


Smartphones, which grew by
51.2%, versus 16.8% growth among
advanced phone ad impressions in
Q3.

Available Impression Volume & Composition


Q2 2011

Q3 2011

% Chg

Total

18,536,684,341

26,614,590,960

43.6%

Global
Development
Index
n/a

Smartphone

14,410,474,727

21,795,589,484

51.2%

73

Advanced

4,126,209,614

4,819,001,476

16.8%

132

Mobile Web

9,271,810,268

12,718,755,119

37.2%

60

App

9,264,874,073

13,895,835,841

50.0%

249

" Smartphones gained over 7.3 billion impressions


over the last quarter and now represent 82% of
all mobile ads in the region. With nearly 4 of 5
ads on smartphones in North America, brands
have ample opportunity to market effectively
through this mass-reach medium.

50% of mobile ads in North America


are displayed in applications.
" With the significant focus of mobile developers
and interest from the ecosystem, mobile in-app
ad impressions now represent 5 of every 10 ads
seen on a smartphone.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 120

NORTH AMERICA
North America OS Share: Q3 2011
Available Impressions
8%

Android

6%

iPhone OS

6%

40%

RIM OS
Symbian OS
Nokia OS

19%

Others

21%

Global
Pt. Chg Development
Index

OS

Impressions

% Share

Android

10,737,930,549

40.3%

+6.8

180

iPhone OS

5,539,595,828

20.8%

-8.8

189

RIM OS

5,127,230,843

19.3%

+6.2

201

Symbian OS

1,677,674,328

6.3%

-0.8

36

Nokia OS

1,485,761,968

5.6%

+0.6

31

Others

2,046,397,444

8%

-4.0

n/a

iPhone OS is losing share of impressions to RIM OS and Android, which remains the #1
platform in the region.
" Android and RIM OS share increased to 6.8 and 6.2, respectively, while iPhone impressions declined by 8.8 points.
" The Nokia and Symbian OSs are top global mobile platforms based on ad share but index extremely low in North America
with global development indices of 31 and 36, respectively.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 121

NORTH AMERICA
North America Manufacturer Share: Q3 2011
Available Impressions
1%

8%
21%

7%
7%
12%

19%
12%

13%

Apple
RIM
HTC
Nokia
Samsung
LG
Motorola
SonyEricsson
Others

Manufacturer

Impressions

% Share

Pt. Chg

Apple

5,539,595,828

20.8%

-8.8

Global
Development
Index
189

RIM

5,127,230,843

19.3%

+6.2

201

HTC

3,429,932,122

12.9%

+0.3

218

Nokia

3,098,919,932

11.6%

+0.1

33

Samsung

3,084,426,789

11.6%

+3.7

65

LG

1,906,662,320

7.2%

+0.2

174

Motorola

1,840,816,034

6.9%

-2.1

262

SonyEricsson

348,220,170

1.3%

-0.4

23

Others

2,238,786,922

8.4%

+0.7

n/a

Apple remains the #1 Manufacturer in the region, however it lost 8.8 share points in Q3
2011.
" Apple is losing share of impressions to Android and RIM in North America
" Due to high smartphone penetration and usage rates in North America, Apple, RIM, HTC, and Motorola over-index in North
America when compared with their global share

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 122

NORTH AMERICA
North America Handset and Connected Device Detail: Q3 2011
Handset

Impressions

% Share

Pt. Chg

Apple iPhone 4

1,387,115,482

5.2%

+0.1

Global
Development
Index
126

RIM BlackBerry 9800

1,130,486,100

4.2%

+3.0

249

RIM BlackBerry 8520

1,118,879,203

4.2%

-0.0

141

Apple iPod Generation IV

851,287,999

3.2%

+1.1

219

Apple iPod Generation II

680,555,900

2.6%

-1.8

397

RIM BlackBerry 9700

601,886,759

2.3%

+0.9

183

Samsung SPH-M820-BST

584,650,888

2.2%

n/a

428

Apple iPhone 3GS

574,518,894

2.2%

-1.0

269

Apple iPad I

563,663,658

2.1%

+0.1

153

RIM BlackBerry 9300

516,100,880

1.9%

+0.8

160

LG LS670

501,911,065

1.9%

+0.1

429

Apple iPhone 2G

499,910,953

1.9%

-3.1

180

Samsung GT-P1000

491,023,021

1.8%

n/a

179

Apple iPod Generation I

472,653,814

1.8%

-3.1

362

HTC ADR6300

426,172,380

1.6%

-1.1

425

7 of the top 15 devices in North America are manufactured by Apple.


" All the top ten devices over-index considerably compared to their global share, underling the unique composition of
smartphone devices in the North America mobile eco-system.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 123

NORTH AMERICA
North America Summary: Q3 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011

% Chg

Top 5 Manufacturers: % Share of Available Impressions


Q2 2011
Q3 2011
Pt. Chg

Total

18,536,684,341

26,614,590,960

43.6%

Apple

29.6%

20.8%

-8.8

Smartphone

14,410,474,727

21,795,589,484

51.2%

RIM

13.1%

19.3%

+6.2

Advanced

4,126,209,614

4,819,001,476

16.8%

HTC

12.6%

12.9%

+0.3

Mobile Web

9,271,810,268

12,718,755,119

37.2%

Nokia

11.6%

11.6%

+0.1

App

9,264,874,073

13,895,835,841

50.0%

Samsung

7.9%

11.6%

+3.7

Top 3 OS Systems: % Share of Available Impressions

Top Countries within Region: % Share of Available


Impressions
Q3 2011
Pt. Chg
70.8%
-3.3
USA

Q2 2011

Q3 2011

Pt. Chg

Android

33.5%

40.3%

+6.8

Canada

16.9%

+5.3

iPhone OS

29.6%

20.8%

-8.8

Mexico

10.4%

-2.1

RIM OS

13.1%

19.3%

+6.2

" The InMobi North America network grew by 43.6% impressions in Q3, mostly driven by
smartphones.
" Within the region, Canada was fastest growing mobile ad market, gaining +5.3 share points of
regional ad share.
" RIM OS began catching up to iPhone OS, the #2 mobile platform in the region by mobile ad
impressions. The difference between the 2 is now only 1.5 share points.

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 124

MEXICO MARKET SUMMARY

Available Impression Volume & Composition


Regional
Global
Development Development
Q2 2011
Q3 2011
% Chg
Index
Index
Total

2,306,821,648

2,765,003,595

20%

n/a

n/a

Smartphone

1,100,591,250

1,408,643,167

28%

67

104

Advanced

1,206,230,398

1,356,360,428

12%

283

95

Mobile Web

2,174,514,018

2,501,720,496

15%

189

115

App

132,307,630

263,283,099

99%

18

45

Source: InMobi Mobile Insights Network Research, Q3 2011

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MEXICO
OS Share: Q3, 2011
Available Impressions
RIM OS
Nokia OS

24%
35%

Android
Symbian OS
iPhone OS

8%

Others
10%
13%

10%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

RIM OS

970,630,321

35.1%

+6.0

182

366

Nokia OS

354,376,777

12.8%

+1.6

230

70

Android

287,456,103

10.4%

+5.9

26

46

Symbian OS

278,109,036

10.1%

-4.1

160

57

iPhone OS

220,011,755

8.0%

-6.5

38

72

Others

654,419,603

23.7%

-3.0

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

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MEXICO
Manufacturer Share: Q3, 2011
Available Impressions
2% 2%
3%
5%
5%
35%
8%
8%

RIM
Nokia
LG
Samsung
Apple
Motorola
SonyEricsson
Sony
Nintendo
Others

11%
22%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
RIM
970,630,321 35.1%
+6.0
182
366
Nokia
603,281,689 21.8%
-1.5
187
61
LG
291,688,567 10.5%
+1.7
147
256
Samsung
225,570,470
8.2%
+2.4
70
46
Apple
220,011,755
8.0%
-6.5
38
72
Motorola
130,255,024
4.7%
+1.9
68
179
SonyEricsson 129,908,310
4.7%
-0.9
359
83
Sony
55,537,972
2.0%
-1.5
533
914
Nintendo
42,600,618
1.5%
-1.1
470
804
Others
95,518,869
3.5%
-0.7
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

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MEXICO
Handset and Connected Device Detail: Q3, 2011

+1.9

Regional
Development
Index
491

Global
Development
Index
693

Handset

Impressions

% Share

Pt. Chg

RIM BlackBerry 8520

570,889,707

20.6%

Nokia C3-00

227,942,412

8.2%

+2.2

807

613

RIM BlackBerry 9300

92,007,777

3.3%

+1.7

172

275

Nokia 6300

77,369,826

2.8%

-1.3

658

155

Apple iPod Generation IV

66,532,647

2.4%

-2.0

75

165

Apple iPhone 4

64,742,262

2.3%

-0.1

45

57

Nokia 5530

63,328,064

2.3%

-1.4

980

960

LG LG-C305

56,761,299

2.1%

+2.1

1,022

3826

Motorola i1

50,350,263

1.8%

+1.1

431

1337

LG GM360

48,708,557

1.8%

-0.1

1,001

3078

Sony PlayStation Portable

47,430,675

1.7%

-1.2

610

1063

Samsung GT S5560

47,353,726

1.7%

-0.3

1,002

2702

RIM BlackBerry 9800

46,140,591

1.7%

+1.1

39

98

Samsung GT-S3350

42,781,041

1.5%

+1.1

958

907

RIM BlackBerry 9550

40,471,754

1.5%

+0.5

324

1322

Nintendo DSi

36,471,360

1.3%

-0.9

479

796

RIM BlackBerry 9700

33,712,384

1.2%

+0.3

54

99

RIM BlackBerry 8530

33,669,960

1.2%

0.0

96

393

Samsung GT-M3710

31,399,243

1.1%

0.0

1,010

2,697

LG P500h

28,783,003

1.0%

+0.6

493

1,014

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 128

MEXICO
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions

Available Impression Volume & Composition


Q2 2011
Q3 2011

% Chg

Total

2,306,821,648

2,765,003,595

20%

Smartphone

1,100,591,250

1,408,643,167

28%

Advanced

1,206,230,398

1,356,360,428

12%

Mobile Web

2,174,514,018

2,501,720,496

15%

App

132,307,630

263,283,099

99%

Q2 2011

Q3 2011

Pt. Chg

RIM OS

29.1%

35.1%

+6.0

Nokia OS

11.2%

12.8%

+1.6

Android

4.5%

10.4%

+5.9

Top 10 Handsets: % Share of Available Impressions


Q2 2011

Q3 2011

Pt. Chg

RIM BlackBerry 8520

18.8%

20.6%

+1.9

Nokia C3-00

6.0%

8.2%

+2.2

Top 5 Manufacturers: % Share of Available Impressions


RIM

Q2 2011
29.1%

Q3 2011
35.1%

Pt. Chg
+6.0

Nokia

23.3%

21.8%

-1.5

LG

8.8%

10.5%

+1.7

RIM BlackBerry 9300

1.6%

3.3%

+1.7

Samsung

5.8%

8.2%

+2.4

Nokia 6300

4.1%

2.8%

-1.3

Apple

14.4%

8.0%

-6.5

Apple iPod Generation


IV

4.4%

2.4%

-2.0

Apple iPhone 4

2.4%

2.3%

-0.1

Nokia 5530

3.7%

2.3%

-1.4

LG LG-C305

0.0%

2.1%

+2.1

Motorola i1

0.8%

1.8%

+1.1

LG GM360

1.8%

1.8%

-0.1

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 129

USA SUMMARY

Available Impression Volume & Composition


Regional
Global
Q2 2011
Q3 2011
% Chg
Development Development
Index
Index
Total

13,745,120,097

18,850,485,743

37%

n/a

n/a

Smartphone 11,473,435,354

16,653,417,907

45%

107

167

Advanced

2,271,684,743

2,197,067,836

-3%

60

20

Mobile Web

5,055,428,448

5,814,717,016

15%

65

39

App

8,689,691,649

13,035,768,727

50%

132

329

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 130

USA
OS Share: Q3, 2011
Available Impressions
3%

3%

6%

Android
iPhone OS
RIM OS

10%

Symbian OS
Nokia OS
52%

Others

26%

Regional
Global
% Share Pt. Chg Development Development
Index
Index

OS

Impressions

Android

9,881,963,885

52.4%

+9.9

130

233

iPhone OS

4,859,487,305

25.8%

-8.4

124

234

RIM OS

1,856,490,433

9.8%

+4.1

51

103

Symbian OS

621,259,882

3.3%

-1.4

52

19

Nokia OS

531,559,232

2.8%

-0.3

51

15

Others

1,099,725,007

5.8%

-3.9

n/a

n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 131

USA
Manufacturer Share: Q3, 2011
Available Impressions
11%
26%

6%
8%

9%
17%

Apple
HTC
Samsung
RIM
Motorola
LG
Nokia
Others

10%
14%

Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
4,859,487,305 25.8%
-8.4
124
234
HTC
3,158,131,936 16.8%
+0.7
130
283
Samsung
2,568,737,894 13.6%
+5.0
118
76
RIM
1,856,490,433 9.8%
+4.1
51
103
Motorola
1,652,883,105 8.8%
-2.5
127
332
LG
1,538,534,842 8.2%
+0.5
114
198
Nokia
1,138,590,683 6.0%
-1.5
52
17
Others
2,077,629,545 11.0%
+2.1
n/a
n/a

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 132

USA
Handset and Connected Device Detail: Q3, 2011

+0.4

Regional
Development
Index
118

Global
Development
Index
150

3.5%

+2.1

109

239

650,648,146

3.5%

-2.2

135

536

Samsung SPH-M820-BST

580,226,464

3.1%

+3.1

140

599

Apple iPhone 3GS

551,398,944

2.9%

-1.0

136

365

RIM BlackBerry 9800

509,211,788

2.7%

+2.2

64

159

LG LS670

498,173,168

2.6%

+0.2

140

601

Apple iPad I

484,497,272

2.6%

+0.3

121

186

Apple iPhone 2G

475,292,976

2.5%

-3.3

134

242

Handset

Impressions

% Share

Pt Chg

Apple iPhone 4

1,162,597,655

6.2%

Apple iPod Generation IV

657,180,592

Apple iPod Generation II

Samsung GT-P1000

471,716,841

2.5%

+2.5

136

242

Apple iPod Generation I

431,130,480

2.3%

-3.5

129

466

HTC ADR6300

417,073,539

2.2%

-1.3

138

588

Huawei M860

398,324,053

2.1%

-0.7

140

596

Motorola DroidX

384,447,363

2.0%

-1.5

140

572

Motorola Droid 2

348,870,682

1.9%

-0.3

140

582

HTC PC36100

314,193,533

1.7%

-2.6

139

577

HTC Desire HD

291,680,714

1.5%

+0.0

136

343

Motorola Droid

289,958,490

1.5%

-0.3

140

578

HTC Glacier

255,638,003

1.4%

-0.5

137

575

RIM BlackBerry 8530

254,258,163

1.3%

+0.2

106

436

HTC ADR6400L

246,015,903

1.3%

+1.3

140

599

Apple iPhone 3G

239,518,794

1.3%

-0.8

127

169

LG MS690

218,823,260

1.2%

+0.2

140

601

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 133

USA
Summary: Q3, 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011

Top 3 OS Systems: % Share of Available Impressions


% Chg

Total

13,745,120,097

18,850,485,743

37%

Smartphone

11,473,435,354

16,653,417,907

45%

Advanced

2,271,684,743

2,197,067,836

-3%

Mobile Web

5,055,428,448

5,814,717,016

15%

App

8,689,691,649

13,035,768,727

50%

Q2 2011

Q3 2011

Pt. Chg

Android

42.6%

52.4%

+9.9

iPhone OS

34.2%

25.8%

-8.4

RIM OS

5.7%

9.8%

+4.1

Top 10 Handsets: % Share of Available Impressions


Top 5 Manufacturers: % Share of Available Impressions
Q2 2011
Q3 2011
Pt. Chg
Apple

34.2%

25.8%

-8.4

HTC

16.0%

16.8%

+0.7

Samsung

8.6%

13.6%

+5.0

RIM

5.7%

9.8%

+4.1

Motorola

11.3%

8.8%

-2.5

Q2 2011

Q3 2011

Pt. Chg

5.8%

6.2%

+0.4

1.4%

3.5%

+2.1

5.6%

3.5%

-2.2

0.0%

3.1%

+3.1

Apple iPhone 3GS

4.0%

2.9%

-1.0

RIM BlackBerry 9800

0.5%

2.7%

+2.2

LG LS670

2.4%

2.6%

+0.2

Apple iPad I

2.3%

2.6%

+0.3

Apple iPhone 2G

5.9%

2.5%

-3.3

Samsung GT-P1000

0.0%

2.5%

+2.5

Apple iPhone 4
Apple iPod Generation
IV
Apple iPod Generation
II
Samsung SPH-M820BST

Source: InMobi Mobile Insights Network Research, Q3 2011

Page 134

MEASURES AND TERM DEFINITIONS


Measures:
Available Impressions: The total number of ads requests made to the InMobi network
% Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device,
manufacturer, or OS under analysis.
Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified
region or country relative to that same inventory type, device, manufacturer, or OS share globally.
Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS
under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region.
% Chg: The percentage change in absolute value between two different time periods.
Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time
periods.

Definitions:
Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm
OS, Nokia N & E Series Phones, or Samsung Bada.
Advanced: Any impression served to any OS or handset not included in the smart phone definition above.
Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for applicationlayer network communications in a wireless-communication environment.
App (Application): Any impressions served to a mobile application resident on the consumer mobile device.
Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular
company providing service for mobile phone subscriber served the impression.
OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and
provides common services for execution of various application software receiving the impression.
Handsets and Connected Device: The make and model of the mobile device receiving the impression.
Manufacturer: The OEM manufacturer of the mobile device receiving the impression.
Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1%
share.

InMobi Regional Definitions:


InMobi defines all regions per Wikipedia with the following modifications:
Asia Pacific includes the 15 Oceania countries as listed in Wikipedia.
South America includes South & Central Americas as listed in Wikipedia.

Page 135

NEXT STEPS
This data is part of a series of network reports that are released monthly.
Additional regions and markets will be released throughout the quarter.
Release Schedule
Once a quarter InMobi will release a full data report which will include global, regional and country
data views. The next full release is planned for mid January. Infographics with monthly data will be
available in November and December. Monthly data updates including key information by market will
be released via our mailing lists and website.
While we move to a quarterly release schedule, we will still continue to release insightful data on key
markets across regions on a monthly basis. These releases will shed light on emerging trends and
unique developments specific to those key markets.

Open Source Research: Getting Involved


Objective industry analysts and thought-leaders are encouraged to comment, question, and
participate. We will be sure to consider and update the research based on feedback and questions
to improve the quality for all end users.

To join our monthly research mailing list, contact us at Research@InMobi.com


To download the full reports, visit us at www.InMobi.com/research

Page 136

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