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CONTENTS
InMobi Global Research Contents
2
About the Research
3
Contents
4
Network Data: Specifications & Representation
5
Global Topline
69
Global OS Share, Manufacturer Share, Top Handsets and Summary
10 - 14
Africa - Regional Profile
15 - 19
Kenya Market Profile
20 - 24
Nigeria Market Profile
25 - 29
South Africa Market Profile
30 - 34
Asia Pacific Regional Profile
35 - 39
Australia Market Profile
40 - 44
China Market Profile
45 - 49
Hong Kong Market Profile
50 - 54
India Market Profile
55 - 59
Indonesia Market Profile
60 - 64
Japan Market Profile
65 - 69
Malaysia Market Profile
70 - 74
Singapore Market Profile
75 - 79
Taiwan Market Profile
80 84
85 89
Europe Regional Profile
90 94
France Market Profile
95 99
Germany Market Profile
100 104 Italy Market Profile
105 109 Spain Market Profile
110 114 United Kingdom Market Profile
115 119 Middle East Regional Profile
120 124 North America Regional Profile
125 129 Mexico Market Profile
130 134 USA Market Profile
NETWORK DATA
Specifications
Data in this report are sourced from our global mobile advertising network which served 138.4 billion
impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in
September, we are able to claim one of the broadest and most representative networks in the world. Exact
specifications are as follows:
Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America
Countries Represented: 131 countries with over 10 million impressions per month
Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices
Time Periods: Q2 2011 (April June 2011), Q3 2011 (July September 2011)
GLOBAL SUMMARY
The global mobile ad ecosystem
continues its significant growth,
increasing ad impressions by 32.6%
from Q2 2011 to Q3 2011.
" The InMobi network gained nearly 34 billion ad
requests in Q3 2011. Continued significant
growth in the global mobile ecosystem highlights
the healthy mix of increasing consumer mobile
usage, advertiser adoption and publisher focus
on mobile advertising.
Q3 2011
% Chg
Total
104,334,888,661
138,351,025,951
32.6%
Smartphone
39,314,783,903
59,979,601,147
52.6%
Advanced
65,020,104,758
78,371,424,804
20.5%
Mobile Web
86,948,843,684
109,314,697,724
25.7%
App
17,386,044,977
29,036,328,227
67.0%
Page 5
GLOBAL
Global OS Share: Q3 2011
Available Impressions
Android
21%
22%
Nokia OS
Symbian OS
iPhone OS
10%
RIM OS
18%
11%
Others
OS
Impressions
% Share
Pt. Chg
Android
31,095,406,496
22.5%
+7.2
Nokia OS
25,183,777,402
18.2%
-1.8
Symbian OS
24,348,191,250
17.6%
-1.5
iPhone OS
15,222,377,217
11.0%
-3.8
RIM OS
13,269,885,290
9.6%
+3.6
Others
29,231,388,297
21.1%
-3.7
18%
Android OS gained 7.2 share points and surpassed both the leading operating systems,
Nokia and Symbian.
" Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OSs on the
InMobi network over the past quarter.
" Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impression
share.
Page 6
GLOBAL
Global Manufacturer Share: Q3 2011
Available Impressions
1%
3%
Nokia
6%
Samsung
4%
6%
36%
6%
Apple
Manufacturer
Impressions
% Share
Pt. Chg
Nokia
49,491,045,378
35.8%
-3.2
Samsung
24,747,590,276
17.9%
+3.1
Apple
15,222,377,217
11.0%
-3.8
RIM
13,269,885,290
9.6%
+3.6
HTC
8,190,274,125
5.9%
+0.9
SonyEricsson
7,872,153,468
5.7%
-1.5
LG
5,700,658,465
4.1%
+0.1
Motorola
3,648,747,769
2.6%
-0.5
DoCoMo
1,962,380,787
1.4%
+1.3
Others
8,245,913,176
6.0%
+0.1
RIM
HTC
SonyEricsson
10%
LG
Motorola
11%
18%
DoCoMo
Others
Nokia holds the top manufacturer spot by global ad impressions, holding a commanding
35.8% share of impressions.
" Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category.
" Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5
major manufacturers
Page 7
GLOBAL
Global Handset and Connected Device Detail: Q3 2011
Handset
Apple iPhone 4
Impressions
5,703,047,167
% Share
4.1%
Pt Chg
+0.7
4,119,025,675
3.0%
+0.6
Nokia 6300
2,503,775,917
1.8%
-0.4
Nokia 5233
2,360,111,627
1.7%
+0.3
2,356,015,544
1.7%
+1.2
Nokia 3110c
2,106,099,465
1.5%
-0.5
2,018,186,153
1.5%
+0.5
Apple iPad I
1,910,102,922
1.4%
+0.2
HTC 001HT
1,868,878,125
1.4%
+1.3
Nokia C3-00
1,860,928,144
1.3%
+0.0
Nokia C1-01
1,747,778,250
1.3%
+0.5
Nokia N73
1,744,569,994
1.3%
-0.2
1,705,622,822
1.2%
+0.5
1,674,867,330
1.2%
+0.6
Samsung GT-I9000
1,641,743,468
1.2%
-0.0
The Apple iPhone gained 0.7 share points to remain the top device globally. 6 of the
top 15 handsets are Nokia devices.
" The Apple iPhone 4 is the top device by share of impressions.
" The top 10 handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences
at scale with rich experiences.
Page 8
GLOBAL
Global Summary: Q3 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011
% Chg
Total
104,334,888,661
138,351,025,951
32.6%
Nokia
39.0%
35.8%
-3.2
Smartphone
39,314,783,903
59,979,601,147
52.6%
Samsung
14.8%
17.9%
+3.1
Advanced
65,020,104,758
78,371,424,804
20.5%
Apple
14.8%
11.0%
-3.8
Mobile Web
86,948,843,684
109,314,697,724
25.7%
RIM
6.0%
9.6%
+3.6
App
17,386,044,977
29,036,328,227
67.0%
HTC
5.0%
5.9%
+0.9
Apple iPhone 4
3.5%
4.1%
+0.7
2.4%
3.0%
+0.6
Nokia 6300
2.2%
1.8%
-0.4
Nokia 5233
1.4%
1.7%
+0.3
0.5%
1.7%
+1.2
Nokia 3110c
2.0%
1.5%
-0.5
1.0%
1.5%
+0.5
Apple iPad I
1.2%
1.4%
+0.2
HTC 001HT
0.0%
1.4%
+1.3
Nokia C3-00
1.3%
1.3%
+0.0
Q2 2011
Q3 2011
Pt. Chg
Android
15.3%
22.5%
+7.2
Nokia OS
20.0%
18.2%
-1.8
Symbian OS
19.1%
17.6%
-1.5
Page 9
AFRICA SUMMARY
Africa Regional Profile: Q3 2011
Q3 2011
% Chg
Total
12,238,229,301
15,405,299,486
25.9%
Global
Development
Index
n/a
Smartphone
1,915,598,390
2,658,001,592
38.8%
43
Advanced
10,322,630,911
12,747,297,894
23.5%
168
Mobile Web
12,182,801,767
15,289,194,509
25.5%
126
App
55,427,534
116,104,977
109.5%
Page 10
AFRICA
Africa OS Share: Q3 2011
Available Impressions
Nokia OS
Symbian OS
31%
38%
RIM OS
Android
iPhone OS
1%
2%
Others
5%
24%
Global
Pt. Chg Development
Index
OS
Impressions
% Share
Nokia OS
5,778,165,075
37.5%
+0.1
206
Symbian OS
3,664,100,634
23.8%
-0.6
135
RIM OS
780,553,970
5.1%
+1.4
53
Android
253,427,774
1.6%
+0.9
iPhone OS
178,427,370
1.2%
+0.3
11
Others
4,750,624,663
31%
-2.1
n/a
The Nokia and Symbian platforms dominate the Africa market; the 3rd largest OS is RIM
with 5% of impressions.
" Nokia and Symbian combined make up about 61% of impressions in this market.
" Android and iPhone OS are still relatively small in this market due to low Smartphone penetration.
Page 11
AFRICA
Africa Manufacturer Share: Q3 2011
Available Impressions
4%
1%
1%
3% 1%
5%
5%
19%
61%
Nokia
Samsung
SonyEricsson
RIM
LG
Motorola
Alcatel
Apple
Others
Manufacturer
Impressions
% Share
Pt. Chg
Global
Development
Index
Nokia
9,419,142,057
61.1%
-0.5
171
Samsung
2,873,570,619
18.7%
-0.8
104
SonyEricsson
840,392,701
5.5%
-0.5
96
RIM
780,553,970
5.1%
+1.4
53
LG
540,956,049
3.5%
+0.2
85
Motorola
198,131,866
1.3%
-0.3
49
Alcatel
186,146,673
1.2%
+0.2
412
Apple
178,427,370
1.2%
+0.3
11
Others
387,978,181
2.5%
-0.1
n/a
Page 12
AFRICA
Africa Handset and Connected Device Detail: Q3 2011
Handset
Impressions
% Share
Pt. Chg
Nokia 6300
546,133,066
3.5%
-0.2
Global
Development
Index
196
491,231,271
3.2%
+0.8
107
427,096,077
2.8%
-0.5
813
Nokia 3110c
396,140,307
2.6%
-0.5
169
Nokia N70
375,307,776
2.4%
-0.5
209
Nokia 1680c
348,055,699
2.3%
-0.3
569
Nokia N73
302,482,323
2.0%
-0.1
156
289,869,535
1.9%
+0.5
205
Nokia C1-01
285,815,959
1.9%
+0.9
147
Nokia 6120c
276,084,936
1.8%
+0.1
221
Nokia C3-00
266,983,514
1.7%
+0.6
129
Nokia 5130
264,901,876
1.7%
+0.3
191
Samsung SGH-E250
247,225,741
1.6%
-0.4
549
Nokia E63
226,946,956
1.5%
+0.0
133
Nokia X2-01
216,502,125
1.4%
+1.4
164
Page 13
AFRICA
Africa Summary: Q3 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011
% Chg
Total
12,238,229,301
15,405,299,486
25.9%
Nokia
61.6%
61.1%
-0.5
Smartphone
1,915,598,390
2,658,001,592
38.8%
Samsung
19.5%
18.7%
-0.8
Advanced
10,322,630,911
12,747,297,894
23.5%
SonyEricsson
6.0%
5.5%
-0.5
Mobile Web
12,182,801,767
15,289,194,509
25.5%
RIM
3.7%
5.1%
+1.4
App
55,427,534
116,104,977
109.5%
LG
3.3%
3.5%
+0.2
Q2 2011
Q3 2011
Pt. Chg
Nokia OS
37.4%
37.5%
+0.1
South Africa
20.3%
-0.9
Symbian OS
24.4%
23.8%
-0.6
Egypt
11.6%
-0.8
RIM OS
3.7%
5.1%
+1.4
Page 14
769,638,223
1,100,547,972
43%
n/a
n/a
Smartphone
58,098,972
86,655,395
49%
46
20
Advanced
711,539,251
1,013,892,577
42%
116
192
Mobile Web
766,786,917
1,094,925,971
43%
100
126
App
2,851,306
5,622,001
97%
68
Page 15
KENYA
OS Share: Q3, 2011
Available Impressions
Nokia OS
Symbian OS
37%
Android
54%
2%
Others
7%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Nokia OS
594,838,439
54.0%
-0.2
144
297
Symbian OS
80,509,945
7.3%
-0.8
31
42
Android
23,166,845
2.1%
+0.9
128
Others
402,032,744
36.5%
+0.2
n/a
n/a
Page 16
KENYA
Manufacturer Share: Q3, 2011
Available Impressions
3%
1% 1%
2%
4%
10%
17%
61%
Nokia
Samsung
Alcatel
SonyEricsson
Huawei
LG
Motorola
Others
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Nokia
674,692,566 61.3%
-1.0
100
171
Samsung
185,467,141 16.9%
+0.8
90
94
Alcatel
111,589,453 10.1%
+1.1
839
3459
SonyEricsson 44,416,524
4.0%
-0.7
74
71
Huawei
29,655,341
2.7%
+0.9
565
367
LG
15,289,429
1.4%
+0.1
40
34
Motorola
15,089,632
1.4%
-0.7
107
52
Others
24,347,885
2.2%
-0.5
n/a
n/a
Page 17
KENYA
Handset and Connected Device Detail: Q3, 2011
-1.8
Regional
Development
Index
686
Global
Development
Index
3904
7.2%
-1.2
1,269
10326
34,352,019
3.1%
+0.6
777
608
Nokia 2600c
33,613,288
3.1%
-0.3
219
681
Nokia C1-01
31,968,071
2.9%
+1.4
157
230
Nokia 3110c
22,465,930
2.0%
-0.3
79
134
Nokia X2-01
21,527,490
2.0%
+2.0
139
229
Alcatel OT-306X
20,978,828
1.9%
+1.9
1,403
13429
Nokia 2630
20,931,865
1.9%
-0.2
180
591
Nokia 6070
20,320,713
1.8%
-0.3
210
772
SonyEricsson K700c
19,677,750
1.8%
-0.3
230
871
Nokia 2760
16,710,349
1.5%
-0.1
274
1179
Huawei Ideos
16,441,871
1.5%
+0.6
1,282
3981
Nokia 2626
16,083,089
1.5%
-0.1
163
390
Nokia C3-00
15,526,470
1.4%
+0.1
81
105
Nokia N2220s
15,030,215
1.4%
+0.1
397
1466
Samsung SGH-E250
14,728,421
1.3%
-0.1
83
458
Nokia 6300
14,694,517
1.3%
-0.2
38
74
14,318,691
1.3%
+0.2
196
858
Nokia 6020
13,436,294
1.2%
-0.2
165
599
13,344,187
1.2%
-0.1
44
356
13,127,040
1.2%
+0.2
294
377
Nokia 5130
12,755,662
1.2%
+0.1
67
129
Huawei U3100
12,344,241
1.1%
+0.4
652
4,972
Handset
Impressions
% Share
Pt. Chg
Nokia 1680c
170,525,902
15.5%
Alcatel OT 305
79,331,967
Samsung C3010
Page 18
KENYA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
769,638,223
1,100,547,972
43%
Smartphone
58,098,972
86,655,395
49%
Advanced
711,539,251
1,013,892,577
42%
Mobile Web
766,786,917
1,094,925,971
43%
App
2,851,306
5,622,001
97%
Q2 2011
Q3 2011
Pt. Chg
Nokia OS
54.3%
54.0%
-0.2
Symbian OS
8.1%
7.3%
-0.8
Android
1.2%
2.1%
+0.9
Q3 2011
Pt. Chg
Nokia 1680c
17.3%
15.5%
-1.8
Alcatel OT 305
8.4%
7.2%
-1.2
Q2 2011
62.4%
Q3 2011
61.3%
Pt. Chg
-1.0
Samsung
16.1%
16.9%
+0.8
Alcatel
9.0%
10.1%
+1.1
Samsung C3010
2.5%
3.1%
+0.6
SonyEricsson
4.8%
4.0%
-0.7
Nokia 2600c
3.4%
3.1%
-0.3
Huawei
1.8%
2.7%
+0.9
Nokia C1-01
1.5%
2.9%
+1.4
Nokia 3110c
2.3%
2.0%
-0.3
Nokia X2-01
0.0%
2.0%
+2.0
Alcatel OT-306X
0.0%
1.9%
+1.9
Nokia 2630
2.1%
1.9%
-0.2
Nokia 6070
2.2%
1.8%
-0.3
Page 19
2,348,991,191
3,326,199,336
42%
n/a
n/a
Smartphone
234,411,331
358,536,973
53%
77
33
Advanced
2,114,579,860
2,967,662,363
40%
107
179
Mobile Web
2,345,093,876
3,319,212,215
42%
101
126
App
3,897,315
6,987,121
79%
28
Page 20
NIGERIA
OS Share: Q3, 2011
Available Impressions
Nokia OS
18%
1%
Symbian OS
RIM OS
Others
17%
64%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Nokia OS
2,125,455,284
63.9%
+0.8
170
351
Symbian OS
580,950,924
17.5%
+2.0
73
99
RIM OS
35,069,975
1.1%
+0.5
21
11
Others
584,723,153
17.6%
-3.2
n/a
n/a
Page 21
NIGERIA
Manufacturer Share: Q3, 2011
Available Impressions
3%
1%
3%
Nokia
Samsung
5%
7%
SonyEricsson
LG
RIM
Others
81%
Manufacturer
Nokia
Samsung
SonyEricsson
LG
RIM
Others
Regional
Global
% Share Pt. Chg Development Development
Index
Index
2,703,406,370 81.3%
+2.7
133
227
238,609,447
7.2%
-0.4
38
40
156,991,429
4.7%
-1.6
87
83
103,240,328
3.1%
+0.5
88
75
35,069,975
1.1%
+0.5
21
11
88,881,788
2.7%
-1.7
n/a
n/a
Impressions
Page 22
NIGERIA
Handset and Connected Device Detail: Q3, 2011
-1.1
Regional
Development
Index
203
Global
Development
Index
342
Handset
Impressions
% Share
Pt. Chg
Nokia 3110c
173,352,450
5.2%
Nokia C1-01
152,435,984
4.6%
+1.8
247
363
146,796,660
4.4%
+0.7
235
480
Nokia X2-01
118,704,446
3.6%
+3.6
254
417
Nokia 2600c
114,255,330
3.4%
-0.6
246
766
Nokia 5130
113,502,944
3.4%
+0.1
198
379
Nokia 2626
109,687,692
3.3%
-1.0
368
880
Nokia 6300
105,798,655
3.2%
+0.3
90
176
Nokia 5200
81,324,913
2.4%
-0.3
321
851
Nokia C3-00
79,924,085
2.4%
+0.5
139
179
Nokia X2-00
64,149,126
1.9%
+0.9
205
403
Nokia 6070
61,292,565
1.8%
-0.6
209
770
Nokia N72
60,396,822
1.8%
-0.0
215
460
Nokia N2690
58,119,522
1.7%
-0.3
230
267
Nokia 1680c
57,868,162
1.7%
-0.3
77
438
Nokia 2630
53,548,456
1.6%
-0.4
152
500
Nokia 6085
46,244,314
1.4%
-0.2
192
635
Nokia N70
44,587,817
1.3%
+0.1
55
115
Nokia 6230
43,454,430
1.3%
-0.3
188
669
Nokia E63
38,880,886
1.2%
+0.1
79
106
Nokia 6230i
36,688,340
1.1%
-0.3
95
552
33,466,169
1.0%
+0.2
152
663
Page 23
NIGERIA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
2,348,991,191
3,326,199,336
42%
Smartphone
234,411,331
358,536,973
53%
Advanced
2,114,579,860
2,967,662,363
40%
Mobile Web
2,345,093,876
3,319,212,215
42%
App
3,897,315
6,987,121
79%
Q2 2011
Q3 2011
Pt. Chg
Nokia OS
63.1%
63.9%
+0.8
Symbian OS
15.5%
17.5%
+2.0
Others
20.8%
17.6%
-3.2
Q3 2011
Pt. Chg
Nokia 3110c
6.3%
5.2%
-1.1
Nokia C1-01
2.8%
4.6%
+1.8
Q2 2011
78.6%
Q3 2011
81.3%
Pt. Chg
+2.7
Samsung
7.6%
7.2%
-0.4
SonyEricsson
6.3%
4.7%
-1.6
3.8%
4.4%
+0.7
LG
2.6%
3.1%
+0.5
Nokia X2-01
0.0%
3.6%
+3.6
RIM
0.5%
1.1%
+0.5
Nokia 2600c
4.0%
3.4%
-0.6
Nokia 5130
3.3%
3.4%
+0.1
Nokia 2626
4.3%
3.3%
-1.0
Nokia 6300
2.9%
3.2%
+0.3
Nokia 5200
2.7%
2.4%
-0.3
Nokia C3-00
1.9%
2.4%
+0.5
Page 24
2,600,880,272
3,133,200,367
20%
n/a
n/a
Smartphone
658,002,521
897,091,977
36%
147
63
Advanced
1,942,877,751
2,236,108,390
15%
86
144
Mobile Web
2,589,599,327
3,108,789,135
20%
100
126
App
11,280,945
24,411,232
116%
103
Page 25
SOUTH AFRICA
OS Share: Q3, 2011
Available Impressions
Nokia OS
21%
RIM OS
Symbian OS
41%
Android
19%
2%
Others
18%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Nokia OS
645,737,857
20.6%
+0.4
55
113
RIM OS
581,522,839
18.6%
+5.7
366
194
Symbian OS
571,682,906
18.2%
-0.3
77
104
Android
62,939,395
2.0%
+1.0
122
Others
1,271,317,371
40.6%
-6.7
n/a
n/a
Page 26
SOUTH AFRICA
Manufacturer Share: Q3, 2011
Available Impressions
1%
5%
3%
Nokia
3%
Samsung
RIM
39%
19%
LG
SonyEricsson
Motorola
Others
30%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Nokia
1,208,351,667 38.6%
+0.1
63
108
Samsung
952,018,255
30.4%
-5.0
163
170
RIM
581,522,839
18.6%
+5.7
366
194
LG
169,768,657
5.4%
+0.0
154
132
SonyEricsson 105,041,382
3.4%
-1.1
61
59
Motorola
35,981,751
1.1%
-0.4
89
44
Others
80,515,816
2.6%
+0.7
n/a
n/a
Page 27
SOUTH AFRICA
Handset and Connected Device Detail: Q3, 2011
+3.8
Regional
Development
Index
391
Global
Development
Index
418
8.9%
-0.7
320
2599
4.0%
+0.0
269
358
81,607,396
2.6%
+0.6
356
215
Samsung SGH-E250
76,649,878
2.4%
-0.8
152
837
Samsung GT S5233A
73,355,741
2.3%
-0.8
271
1648
Nokia 5230
68,796,626
2.2%
-0.4
318
385
Nokia C3-00
59,584,934
1.9%
+0.5
110
141
Nokia X3-00
58,260,963
1.9%
-0.3
168
386
Samsung SGH-M620
54,379,175
1.7%
-0.4
224
1549
LG KS360
47,114,448
1.5%
-0.5
222
1679
Nokia 1680c
46,509,023
1.5%
-0.4
66
374
Nokia 5130
43,249,757
1.4%
+0.2
80
153
Samsung GT-C3303
42,633,947
1.4%
-0.1
395
135
Nokia X2-01
39,941,995
1.3%
+1.3
91
149
Nokia N70
37,825,670
1.2%
-0.3
50
104
36,914,862
1.2%
+0.0
319
96
Nokia X2-00
31,540,720
1.0%
+0.3
107
211
Handset
Impressions
% Share
Pt. Chg
390,269,408
12.5%
277,616,607
Nokia E63
124,201,292
Page 28
SOUTH AFRICA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
2,600,880,272
3,133,200,367
20%
Smartphone
658,002,521
897,091,977
36%
Advanced
1,942,877,751
2,236,108,390
15%
Mobile Web
2,589,599,327
3,108,789,135
20%
App
11,280,945
24,411,232
116%
Q2 2011
Q3 2011
Pt. Chg
Nokia OS
20.3%
20.6%
+0.4
RIM OS
12.8%
18.6%
+5.7
Symbian OS
18.6%
18.2%
-0.3
Q3 2011
Pt. Chg
8.7%
12.5%
+3.8
9.6%
8.9%
-0.7
Q2 2011
38.5%
Q3 2011
38.6%
Pt. Chg
+0.1
Samsung
35.4%
30.4%
-5.0
RIM
12.8%
18.6%
+5.7
Nokia E63
3.9%
4.0%
+0.0
LG
5.4%
5.4%
+0.0
2.0%
2.6%
+0.6
SonyEricsson
4.4%
3.4%
-1.1
Samsung SGH-E250
3.2%
2.4%
-0.8
Samsung GT S5233A
3.1%
2.3%
-0.8
Nokia 5230
2.6%
2.2%
-0.4
Nokia C3-00
1.4%
1.9%
+0.5
Nokia X3-00
2.1%
1.9%
-0.3
Samsung SGH-M620
2.2%
1.7%
-0.4
Page 29
ASIA SUMMARY
Asia Regional Profile: Q3 2011
Asia mobile impressions grew by
25% over the past quarter on the
InMobi network.
" InMobi now serves over 69.5 billion
impressions per quarter in Asia. The volume
of mobile impressions in Asia signifies the
reach mobile devices can offer local, regional
and global brands.
Q3 2011
% Chg
Total
55,545,803,359
69,468,050,068
25.1%
Global
Development
Index
n/a
Smartphone
12,941,942,984
18,370,821,882
41.9%
70
Advanced
42,603,860,375
51,097,228,186
19.9%
135
Mobile Web
51,921,575,696
61,722,250,477
18.9%
112
App
3,624,227,663
7,745,799,591
113.7%
53
Page 30
ASIA
Asia OS Share: Q3 2011
Available Impressions
Nokia OS
25%
29%
Symbian OS
Android
iPhone OS
RIM OS
1%
6%
22%
17%
Others
Global
Pt. Chg Development
Index
OS
Impressions
% Share
Nokia OS
17,313,288,266
24.9%
-2.2
137
Symbian OS
15,394,331,395
22.2%
-1.1
126
Android
11,544,969,194
16.6%
+7.5
74
iPhone OS
4,374,167,713
6.3%
-2.7
57
RIM OS
953,434,483
1.4%
+0.5
14
Others
19,887,859,017
29%
-1.9
n/a
Android impressions grew by 7.5 points this quarter, while iPhone OS impressions fell.
" Nokia remains the largest platform by number of impressions.
Page 31
ASIA
Asia Manufacturer Share: Q3 2011
1%
1%
1%
3% 2%
Available Impressions
6%
3%
6%
47%
8%
21%
Nokia
Samsung
SonyEricsson
Apple
HTC
LG
DoCoMo
RIM
Nexian
Motorola
Others
Manufacturer
Impressions
% Share
Pt. Chg
Global
Development
Index
Nokia
32,914,688,286
47.4%
-3.4
132
Samsung
14,341,732,589
20.6%
+3.7
115
SonyEricsson
5,603,559,323
8.1%
-2.3
142
Apple
4,374,167,713
6.3%
-2.7
57
HTC
2,083,691,814
3.0%
+1.1
51
LG
2,025,246,212
2.9%
-0.0
71
DoCoMo
1,142,701,777
1.6%
+1.3
116
RIM
953,434,483
1.4%
+0.5
14
Nexian
791,918,259
1.1%
+0.1
229
Motorola
726,984,844
1.0%
-0.0
40
Others
4,509,924,769
6.5%
+1.8
n/a
While Nokia impressions declined slightly this quarter, they still make up almost half of
mobile ad impressions in Asia.
Page 32
ASIA
Asia Handset and Connected Device Detail: Q3 2011
Handset
Impressions
% Share
Pt. Chg
Global
Development
Index
Apple iPhone 4
2,289,123,772
3.3%
+0.8
80
3.1%
+0.7
184
2.7%
-0.6
179
213
Nokia 5233
2,178,901,734
Nokia 3110c
1,895,174,786
Samsung GT-C3303
1,494,870,227
2.2%
+0.4
Nokia C1-01
1,494,540,147
2.2%
+0.8
170
Nokia 6300
1,452,414,383
2.1%
-0.3
116
Nokia N73
1,190,814,533
1.7%
-0.3
136
Nokia N70
1,186,494,885
1.7%
-0.4
147
Nokia E63
992,788,619
1.4%
-0.2
129
Nokia C3-00
969,275,849
1.4%
-0.1
104
883,925,461
1.3%
-0.0
138
Samsung GT-C3200
883,270,324
1.3%
+0.1
223
Nokia X2-01
872,635,281
1.3%
+1.3
147
Nokia 7210
827,195,917
1.2%
-0.2
204
Nokia 5130
743,332,219
1.1%
-0.1
119
Although Apples total share declined slightly, the iPhone 4 delivered the most
impressions in the region.
Page 33
ASIA
Asia Summary: Q3 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011
% Chg
Total
55,545,803,359
69,468,050,068
25.1%
Nokia
50.8%
47.4%
-3.4
Smartphone
12,941,942,984
18,370,821,882
41.9%
Samsung
16.9%
20.6%
+3.7
Advanced
42,603,860,375
51,097,228,186
19.9%
SonyEricsson
10.4%
8.1%
-2.3
Mobile Web
51,921,575,696
61,722,250,477
18.9%
Apple
9.0%
6.3%
-2.7
App
3,624,227,663
7,745,799,591
113.7%
HTC
1.9%
3.0%
+1.1
Q2 2011
Q3 2011
Pt. Chg
Nokia OS
27.1%
24.9%
-2.2
Indonesia
18.8%
-4.4
Symbian OS
23.3%
22.2%
-1.1
Vietnam
6.6%
-2.2
Android
9.2%
16.6%
+7.5
Japan
6.4%
+0.9
China
3.2%
+1.2
Bangladesh
3.1%
+0.2
" InMobis Asia network grew by 25.1% in Q3, driven by Smartphones and Advanced Phones.
" Android impressions increased by 7.5 points, widening the gap with Apple OS.
Page 34
AUSTRALIA SUMMARY
1,101,871,529
1,096,598,668
0%
n/a
n/a
Smartphone
898,114,644
931,217,312
4%
225
158
Advanced
203,756,885
165,381,356
-19%
23
31
Mobile Web
511,669,107
559,798,158
9%
57
65
App
590,202,422
536,800,510
-9%
439
233
Page 35
AUSTRALIA
OS Share: Q3, 2011
Available Impressions
2%
iPhone OS
10%
Android
7%
37%
RIM OS
Symbian OS
Nokia OS
Others
21%
22%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
iPhone OS
403,429,533
36.8%
-16.9
584
334
Android
239,058,648
21.8%
+5.9
131
97
RIM OS
231,713,048
21.1%
+15.8
1542
220
Symbian OS
81,925,257
7.5%
-3.0
34
42
Nokia OS
26,427,597
2.4%
-0.6
10
13
Others
114,044,584
10.4%
-1.2
n/a
n/a
Page 36
AUSTRALIA
Manufacturer Share: Q3, 2011
Available Impressions
2%
2%
2%
2%
1%
3%
8%
37%
10%
13%
Apple
RIM
Samsung
Nokia
HTC
Access
ZTE
SonyEricsson
LG
Motorola
Others
21%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
403,429,533 36.8%
-16.9
584
334
RIM
231,713,048 21.1%
+15.8
1,540
220
Samsung
139,038,736 12.7%
+2.8
61
71
Nokia
113,649,061 10.4%
-3.5
22
29
HTC
85,474,534
7.8%
+1.3
260
132
Access
23,026,463
2.1%
+0.2
333
539
ZTE
22,935,066
2.1%
-0.4
906
727
SonyEricsson 20,251,662
1.8%
+0.7
23
32
LG
18,354,941
1.7%
+0.1
57
41
Motorola
11,042,012
1.0%
-0.9
96
38
Others
27,683,612
2.5%
+0.7
n/a
n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
Page 37
AUSTRALIA
Handset and Connected Device Detail: Q3, 2011
-3.0
Regional
Development
Index
611
Global
Development
Index
489
18.6%
+14.3
3,412
1509
52,569,768
4.8%
-4.7
1,693
598
43,404,301
4.0%
+2.1
862
271
Samsung GT-I9000
42,966,132
3.9%
+0.1
659
330
Apple iPad I
33,417,184
3.0%
-0.9
363
221
Samsung GT-I9100
25,370,917
2.3%
+2.2
388
323
19,134,602
1.7%
+0.2
508
816
Apple iPhone 3G
18,984,155
1.7%
-1.1
716
230
HTC Desire S
17,889,741
1.6%
+1.6
173
173
Handset
Impressions
% Share
Pt Chg
Apple iPhone 4
220,830,127
20.1%
203,969,617
HTC 001HT
16,953,406
1.5%
+1.5
265
114
Nokia 6120c
16,539,127
1.5%
-0.8
145
186
ZTE T100
15,263,028
1.4%
+0.0
4,434
10119
Nokia E63
13,655,729
1.2%
-0.5
87
113
Samsung GT-C5220
12,761,343
1.2%
-0.4
3,383
7689
HTC Desire
12,568,435
1.1%
-0.4
301
240
12,148,170
1.1%
+0.8
1,163
65
HTC Desire HD
11,515,531
1.1%
-1.1
427
233
Page 38
AUSTRALIA
Summary: Q3, 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011
Total
1,101,871,529
1,096,598,668
0%
Smartphone
898,114,644
931,217,312
4%
Advanced
203,756,885
165,381,356
-19%
Mobile Web
511,669,107
559,798,158
9%
App
590,202,422
536,800,510
-9%
Q2 2011
Q3 2011
Pt. Chg
iPhone OS
53.7%
36.8%
-16.9
Android
15.9%
21.8%
+5.9
RIM OS
5.4%
21.1%
+15.8
Q2 2011
Q3 2011
Pt. Chg
Apple iPhone 4
23.1%
20.1%
-3.0
4.3%
18.6%
+14.3
Apple
53.7%
36.8%
-16.9
RIM
5.4%
21.1%
+15.8
Samsung
9.9%
12.7%
+2.8
9.5%
4.8%
-4.7
Nokia
13.9%
10.4%
-3.5
1.9%
4.0%
+2.1
HTC
6.5%
7.8%
+1.3
3.8%
3.9%
+0.1
Apple iPad I
3.9%
3.0%
-0.9
Samsung GT-I9100
0.2%
2.3%
+2.2
1.6%
1.7%
+0.2
Apple iPhone 3G
2.9%
1.7%
-1.1
HTC Desire S
0.0%
1.6%
+1.6
Page 39
1,128,098,446
2,240,676,668
99%
n/a
n/a
Smartphone
1,016,283,721
2,073,540,501
104%
248
174
Advanced
111,814,725
167,136,167
49%
12
Mobile Web
497,879,389
903,879,163
82%
45
51
App
630,219,057
1,336,797,505
112%
535
284
Page 40
CHINA
OS Share: Q3, 2011
Available Impressions
1%
2%
Android
6%
iPhone OS
Symbian OS
Nokia OS
29%
Others
62%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Android
1,384,813,908
61.8%
+16.3
372
275
iPhone OS
657,618,377
29.3%
-15.2
466
267
Symbian OS
128,698,441
5.7%
-1.1
26
33
Nokia OS
32,004,542
1.4%
+0.1
Others
37,541,399
1.7%
-0.1
n/a
n/a
Page 41
CHINA
Manufacturer Share: Q3, 2011
Available Impressions
1%
2%
3%
1%
3%
5%
29%
8%
10%
16%
Apple
HTC
Samsung
Motorola
Nokia
SonyEricsson
LG
ZTE
DoCoMo
Huawei
Others
23%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
657,618,377 29.3%
-15.2
466
267
HTC
512,091,117 22.9%
+3.8
762
386
Samsung
362,093,959 16.2%
+8.5
78
90
Motorola
219,192,248
9.8%
+0.4
935
371
Nokia
168,461,825
7.5%
-1.1
16
21
SonyEricsson 60,052,621
2.7%
+1.3
33
47
LG
57,226,342
2.6%
+0.1
88
62
ZTE
34,291,397
1.5%
+1.0
663
532
DoCoMo
27,090,214
1.2%
+1.2
73
85
Huawei
25,869,945
1.2%
-0.1
435
157
Others
116,688,623
5.2%
+0.1
n/a
n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
Page 42
CHINA
Handset and Connected Device Detail: Q3, 2011
-2.8
Regional
Development
Index
506
Global
Development
Index
404
8.1%
+8.1
863
863
7.8%
-1.3
935
568
83,235,153
3.7%
-3.2
975
779
Samsung GT-P1000
72,475,077
3.2%
+3.2
456
313
Samsung GT-I9000
71,583,324
3.2%
+0.4
537
269
HTC 001HT
58,735,053
2.6%
+2.6
449
194
Handset
Impressions
% Share
Pt. Chg
Apple iPhone 4
373,451,481
16.7%
HTC Desire S
181,951,720
Apple iPad I
175,697,214
HTC Desire
HTC Desire HD
52,807,533
2.4%
-1.9
957
523
Motorola MB525
48,765,079
2.2%
+0.9
1,069
831
Motorola ME525
37,068,071
1.7%
+0.9
1,789
4079
36,809,287
1.6%
+0.4
358
113
Samsung GT-S5830
36,310,367
1.6%
+1.6
373
327
Motorola MB526
30,831,123
1.4%
+1.4
1,393
932
Samsung GT-I9100
29,983,587
1.3%
+1.1
224
187
Apple iPhone 3G
29,078,864
1.3%
-0.7
537
172
ZTE Blade
27,845,753
1.2%
+0.8
1,863
863
SonyEricsson X10i
23,815,135
1.1%
+0.7
500
409
Apple iPhone 2G
23,667,296
1.1%
-8.6
101
101
Samsung GT-I9003
22,589,627
1.0%
+1.0
433
471
Page 43
CHINA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
1,128,098,446
2,240,676,668
99%
Smartphone
1,016,283,721
2,073,540,501
104%
Advanced
111,814,725
167,136,167
49%
Mobile Web
497,879,389
903,879,163
82%
App
630,219,057
1,336,797,505
112%
Q2 2011
Q3 2011
Pt. Chg
Android
45.5%
61.8%
+16.3
iPhone OS
44.5%
29.3%
-15.2
Symbian OS
6.8%
5.7%
-1.1
Q3 2011
Pt. Chg
Apple iPhone 4
19.5%
16.7%
-2.8
HTC Desire S
0.0
8.1%
+8.1
Q2 2011
44.5%
Q3 2011
29.3%
Pt. Chg
-15.2
HTC
19.0%
22.9%
+3.8
Motorola
7.6%
16.2%
+8.5
Apple iPad I
9.2%
7.8%
-1.3
Samsung
9.4%
9.8%
+0.4
HTC Desire
7.0%
3.7%
-3.2
LG
8.6%
7.5%
-1.1
Samsung GT-P1000
0.0%
3.2%
+3.2
Samsung GT-I9000
2.7%
3.2%
+0.4
HTC 001HT
0.0%
2.6%
+2.6
HTC Desire HD
4.3%
2.4%
-1.9
Motorola MB525
1.3%
2.2%
+0.9
Motorola ME525
0.8%
1.7%
+0.9
Page 44
470,240,724
698,536,207
49%
n/a
n/a
Smartphone
336,523,249
570,932,529
70%
221
155
Advanced
133,717,475
127,603,678
-5%
26
35
Mobile Web
260,017,747
316,132,295
22%
51
57
App
210,222,977
382,403,912
82%
491
261
Page 45
HONG
KONG
OS Share: Q3, 2011
Available Impressions
3%
8%
Android
iPhone OS
9%
Symbian OS
Nokia OS
Others
19%
60%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Android
417,770,638
59.8%
+23.2
360
266
iPhone OS
135,177,660
19.4%
-11.1
307
176
Symbian OS
63,886,820
9.1%
-1.8
41
52
Nokia OS
23,665,779
3.4%
-5.4
14
19
Others
58,035,309
8.3%
-4.8
n/a
n/a
Page 46
HONG
KONG
Manufacturer Share: Q3, 2011
Available Impressions
1%
1%
4%
5%
5%
34%
6%
12%
12%
Samsung
Apple
Nokia
HTC
SonyEricsson
Motorola
LG
Google
DoCoMo
Others
19%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Samsung
235,615,432 33.7%
+17.1
163
189
Apple
135,177,660 19.4%
-11.1
307
176
Nokia
85,972,419
12.3%
-6.9
26
34
HTC
83,485,501
12.0%
+0.7
398
202
SonyEricsson 42,129,386
6.0%
-0.7
75
106
Motorola
35,826,137
5.1%
-1.1
490
194
LG
33,100,151
4.7%
+1.1
163
115
Google
8,165,343
1.2%
+1.0
2,034
1,806
DoCoMo
7,631,441
1.1%
+1.1
66
77
Others
31,432,738
4.5%
-1.0
n/a
n/a
Page 47
HONG
KONG
Handset and Connected Device Detail: Q3, 2011
-2.4
Regional
Development
Index
353
Global
Development
Index
283
11.0%
+10.2
1,844
1536
39,831,469
5.7%
-2.0
959
481
HTC Desire S
29,862,264
4.3%
+4.3
454
454
Samsung GT-S5830
28,182,982
4.0%
+4.0
928
813
Apple iPad I
28,129,684
4.0%
-0.4
480
292
Samsung GT-P1000
25,421,523
3.6%
+3.6
513
352
Samsung GT-I9003
21,577,889
3.1%
+3.1
1,325
1445
HTC 001HT
16,520,798
2.4%
+2.4
405
175
Motorola MB525
14,643,648
2.1%
+0.1
1,029
800
12,683,145
1.8%
-0.4
395
124
HTC Desire
12,153,074
1.7%
-2.3
457
365
SonyEricsson E15i
8,973,751
1.3%
+0.9
488
356
8,165,238
1.2%
+1.0
2,088
1825
LG P970
DoCoMo Optimus bright
(L-07C)
Nokia 5800d
7,753,265
1.1%
+1.1
1,655
1387
7,504,748
1.1%
+1.0
627
599
7,471,957
1.1%
+0.3
170
173
LG P990
7,105,456
1.0%
+0.2
2,097
1487
Motorola MB526
7,058,944
1.0%
+1.0
1,023
685
Handset
Impressions
% Share
Pt Chg
Apple iPhone 4
81,353,779
11.6%
Samsung GT-I9100
76,865,377
Samsung GT-I9000
Page 48
HONG
KONG
Summary: Q3, 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011
Total
470,240,724
698,536,207
49%
Smartphone
336,523,249
570,932,529
70%
Advanced
133,717,475
127,603,678
-5%
Mobile Web
260,017,747
316,132,295
22%
App
210,222,977
382,403,912
82%
Q2 2011
Q3 2011
Pt. Chg
Android
36.6%
59.8%
+23.2
iPhone OS
30.5%
19.4%
-11.1
Symbian OS
11.0%
9.1%
-1.8
Q2 2011
Q3 2011
Pt. Chg
Apple iPhone 4
14.1%
11.6%
-2.4
Samsung GT-I9100
0.8%
11.0%
+10.2
Samsung
16.7%
33.7%
+17.1
Apple
30.5%
19.4%
-11.1
Nokia
19.2%
12.3%
-6.9
Samsung GT-I9000
7.7%
5.7%
-2.0
HTC
11.3%
12.0%
+0.7
HTC Desire S
0.0
4.3%
+4.3
SonyEricsson
6.8%
6.0%
-0.7
Samsung GT-S5830
0.0%
4.0%
+4.0
Apple iPad I
4.4%
4.0%
-0.4
Samsung GT-P1000
0.0
3.6%
+3.6
Samsung GT-I9003
0.0
3.1%
+3.1
HTC 001HT
0.0%
2.4%
+2.4
Motorola MB525
2.0%
2.1%
+0.1
Page 49
24,283,240,691
32,678,562,349
35%
n/a
n/a
Smartphone
3,221,639,991
4,173,197,232
30%
52
36
Advanced
21,061,600,700
28,505,365,117
35%
130
175
32,346,254,068
34%
111
125
332,308,281
157%
App
129,128,245
Page 50
INDIA
OS Share: Q3, 2011
Available Impressions
Nokia OS
30%
41%
Symbian OS
Android
Others
26%
3%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Nokia OS
9,774,223,695
29.9%
-1.1
120
164
Symbian OS
8,630,916,681
26.4%
+0.1
119
150
Android
947,911,086
2.9%
+1.5
17
13
Others
13,325,510,888
40.8%
-0.4
n/a
n/a
Page 51
INDIA
Manufacturer Share: Q3, 2011
Available Impressions
2%
4%
4%
Nokia
4%
Samsung
SonyEricsson
LG
29%
57%
Manufacturer
Impressions
% Share
Nokia
Samsung
SonyEricsson
LG
MicroMax
Others
18,623,575,716
9,388,801,153
1,364,289,518
1,287,328,044
620,232,765
1,394,335,153
57.0%
28.7%
4.2%
3.9%
1.9%
4.3%
MicroMax
Others
Regional
Development
Pt. Chg
Index
-1.2
120
+1.8
139
-0.7
52
+0.0
135
+0.8
218
-0.7
n/a
Global
Development
Index
159
161
73
96
496
n/a
Page 52
INDIA
Handset and Connected Device Detail: Q3, 2011
+1.3
Regional
Development
Index
202
Global
Development
Index
371
4.5%
+0.3
210
447
3.8%
-0.9
140
251
1,205,658,786
3.7%
+1.3
171
292
Samsung GT-C3200
926,235,759
2.8%
+0.1
223
498
Nokia 7210
763,737,466
2.3%
-0.4
196
400
Nokia N73
747,063,184
2.3%
-0.4
133
181
Handset
Impressions
% Share
Pt. Chg
Nokia 5233
2,069,837,500
6.3%
Samsung GT-C3303
1,477,751,888
Nokia 3110c
1,250,077,644
Nokia C1-01
Samsung C3010
731,149,827
2.2%
-0.3
217
435
647,474,247
2.0%
-0.1
156
216
Nokia N2690
612,017,009
1.9%
-0.4
187
287
Nokia 6300
597,748,560
1.8%
-0.1
87
101
Nokia N70
550,112,595
1.7%
-0.4
99
145
Samsung GT-S3310
529,712,851
1.6%
-0.4
224
497
Nokia 5130
496,521,327
1.5%
-0.0
142
169
Nokia X2-01
441,879,993
1.4%
+1.4
108
158
Samsung GT-E2652W
423,943,030
1.3%
+1.3
195
439
Samsung GT S3653
422,812,809
1.3%
-0.3
179
344
Samsung GT S5233S
417,705,718
1.3%
+0.0
198
440
Nokia 5230
412,390,795
1.3%
+0.0
177
222
Nokia 6233
363,712,298
1.1%
-0.2
170
273
Samsung GT-C3222
360,246,000
1.1%
+0.3
188
379
Nokia E63
341,967,311
1.0%
+0.0
73
95
Page 53
INDIA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
24,283,240,691
32,678,562,349
35%
Smartphone
3,221,639,991
4,173,197,232
30%
Advanced
21,061,600,700
28,505,365,117
35%
Mobile Web
24,154,112,446
32,346,254,068
34%
App
129,128,245
332,308,281
157%
Q2 2011
Q3 2011
Pt. Chg
Nokia OS
31.0%
29.9%
-1.1
Symbian OS
26.3%
26.4%
+0.1
Android
1.4%
2.9%
+1.5
Q3 2011
Pt. Chg
Nokia 5233
5.0%
6.3%
+1.3
Samsung GT-C3303
4.2%
4.5%
+0.3
Q2 2011
58.2%
Q3 2011
57.0%
Pt. Chg
-1.2
Samsung
26.9%
28.7%
+1.8
SonyEricsson
4.9%
4.2%
-0.7
Nokia 3110c
4.7%
3.8%
-0.9
LG
3.9%
3.9%
+0.0
Nokia C1-01
2.4%
3.7%
+1.3
MicroMax
1.1%
1.9%
+0.8
Samsung GT-C3200
2.8%
2.8%
+0.1
Nokia 7210
2.7%
2.3%
-0.4
Nokia N73
2.7%
2.3%
-0.4
Samsung C3010
2.6%
2.2%
-0.3
2.1%
2.0%
-0.1
Nokia N2690
2.2%
1.9%
-0.4
Page 54
13,573,028,328
12,760,274,537
-6%
n/a
n/a
Smartphone
1,745,495,859
1,813,296,242
4%
73
50
Advanced
11,827,532,469
10,946,978,295
-7%
114
149
12,643,857,492
-6%
107
120
116,417,045
90%
13
App
61,238,582
Page 55
INDONESIA
OS Share: Q3, 2011
Available Impressions
Nokia OS
Symbian OS
33%
33%
Android
RIM OS
iPhone OS
Others
1%
1%
2%
29%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Nokia OS
4,242,681,697
33.2%
-1.5
124
170
Symbian OS
3,695,228,132
29.0%
+1.5
122
152
Android
249,990,500
2.0%
+1.0
20
12
RIM OS
184,768,680
1.4%
+0.5
136
19
iPhone OS
140,338,682
1.1%
+0.6
14
Others
4,247,266,846
33.3%
-2.1
n/a
n/a
Page 56
INDONESIA
Manufacturer Share: Q3, 2011
Available Impressions
1%
1%
2%
1%
3%
5%
7%
17%
Manufacturer
Nokia
SonyEricsson
Samsung
Nexian
LG
RIM
Apple
Access
Others
62%
Nokia
SonyEricsson
Samsung
Nexian
LG
RIM
Apple
Access
Others
Regional
Global
Impressions % Share Pt. Chg Development Development
Index
Index
7,921,932,086 62.1%
+0.2
122
161
2,199,414,955 17.2%
-2.0
179
258
916,433,911
7.2%
+0.8
40
46
586,902,413
4.6%
+0.1
414
911
233,430,862
1.8%
+0.0
62
44
184,768,680
1.4%
+0.5
136
19
140,338,682
1.1%
+0.6
14
8
134,983,528
1.1%
+0.4
105
172
442,069,419
3.5%
-0.6
n/a
n/a
Page 57
INDONESIA
Handset and Connected Device Detail: Q3, 2011
+0.5
Regional
Development
Index
270
Global
Development
Index
350
3.3%
+0.1
222
246
3.1%
+0.1
130
146
376,982,316
3.0%
-0.2
146
206
Nokia 2600c
303,523,263
2.4%
-0.3
277
416
Nokia 3110c
298,992,211
2.3%
-0.2
72
126
Nokia 7610
276,626,233
2.2%
-0.2
261
411
SonyEricsson W200i
263,081,517
2.1%
-0.2
320
589
Nokia N73
254,317,475
2.0%
+0.6
102
136
Nexian NX G922
253,436,960
2.0%
-0.3
319
707
Nokia 2630
244,344,468
1.9%
-0.2
343
461
Nokia 5300
231,553,959
1.8%
-0.1
276
503
Nokia 6600
198,419,301
1.6%
-0.2
292
501
Nokia 6030
176,147,367
1.4%
-0.3
175
330
Nokia 2626
172,926,377
1.4%
-0.3
166
274
Nokia 5310XpressMusic
158,523,816
1.2%
+0.5
193
290
Nokia 5200
156,229,937
1.2%
-0.2
236
332
Nokia 6120c
147,011,262
1.2%
+0.1
106
135
SonyEricsson K310i
142,257,941
1.1%
-0.2
420
803
Nokia 6070
135,673,751
1.1%
-0.2
256
339
SonyEricsson K510
133,664,163
1.0%
-0.2
452
903
Nokia 5130
128,458,256
1.0%
-0.3
94
107
Handset
Impressions
% Share
Pt. Chg
Nokia E63
548,553,251
4.3%
Nokia C3-00
424,870,051
Nokia 6300
391,623,221
Nokia N70
Page 58
INDONESIA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
13,573,028,328
12,760,274,537
-6%
Smartphone
1,745,495,859
1,813,296,242
4%
Advanced
11,827,532,469
10,946,978,295
-7%
Mobile Web
13,511,789,746
12,643,857,492
-6%
App
61,238,582
116,417,045
90%
Q2 2011
Q3 2011
Pt. Chg
Nokia OS
34.8%
33.2%
-1.5
Symbian OS
27.4%
29.0%
+1.5
Android
0.9%
2.0%
+1.0
Q3 2011
Pt. Chg
Nokia E63
3.8%
4.3%
+0.5
Nokia C3-00
3.2%
3.3%
+0.1
Q2 2011
61.9%
Q3 2011
62.1%
Pt. Chg
+0.2
SonyEricsson
19.2%
17.2%
-2.0
Samsung
6.3%
7.2%
+0.8
Nokia 6300
3.0%
3.1%
+0.1
Nexian
4.5%
4.6%
+0.1
Nokia N70
3.1%
3.0%
-0.2
LG
1.8%
1.8%
+0.0
Nokia 2600c
2.7%
2.4%
-0.3
Nokia 3110c
2.6%
2.3%
-0.2
Nokia 7610
2.4%
2.2%
-0.2
SonyEricsson W200i
2.3%
2.1%
-0.2
Nokia N73
1.4%
2.0%
+0.6
Nexian NX G922
2.3%
2.0%
-0.3
Page 59
3,056,180,162
4,446,598,790
45%
n/a
n/a
Smartphone
3,013,911,645
4,396,306,298
46%
262
184
Advanced
42,268,517
50,292,492
19%
Mobile Web
394,356,349
262,738,560
-33%
App
2,661,823,813
4,183,860,230
57%
844
448
Page 60
JAPAN
OS Share: Q3, 2011
Available Impressions
0%
Android
21%
iPhone OS
Others
78%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Android
3,489,065,976
78.5%
+24.2
472
349
iPhone OS
939,546,728
21.1%
-23.9
336
192
Others
17,986,085
0.4%
-0.3
n/a
n/a
Page 61
JAPAN
Manufacturer Share: Q3, 2011
Available Impressions
2%
2%
1%
4%
21%
4%
5%
10%
20%
14%
Apple
SonyEricsson
DoCoMo
Samsung
Sharp
Toshiba
NEC
kddi
HTC
SoftBank
Others
16%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
939,546,728 21.1%
-23.9
336
192
SonyEricsson 890,554,678 20.0%
-15.0
248
352
DoCoMo
733,375,355 16.5%
+12.4
1,003
1163
Samsung
602,509,076 13.5%
+8.4
66
76
Sharp
451,538,010 10.2%
+5.7
1,053
2390
Toshiba
228,364,627
5.1%
+3.5
1,009
2082
NEC
193,254,499
4.3%
+4.3
1,039
2,300
kddi
192,886,421
4.3%
+4.1
1,086
2,470
HTC
75,362,537
1.7%
+0.7
57
29
SoftBank
74,804,826
1.7%
+1.4
1,047
2,339
Others
64,402,032
1.4%
-1.7
n/a
n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
Page 62
JAPAN
Handset and Connected Device Detail: Q3, 2011
+6.9
Regional
Development
Index
1091
Global
Development
Index
2504
10.3%
-21.6
1091
2506
9.9%
+6.5
300
240
8.7%
-30.8
839
837
6.4%
+6.4
1086
2343
277,904,922
6.2%
+6.2
1086
2489
Sharp IS03
243,482,383
5.5%
+3.6
1091
2504
Samsung SC-02B
SonyEricsson SO-01B
229,865,903
5.2%
3.5%
+5.2
154,407,611
+2.8
1090
1,085
2502
2490
Toshiba IS04
148,224,874
3.3%
+1.8
1,091
2505
kddi IS11SH
146,719,633
3.3%
+3.3
1,091
2504
DoCoMo SH-03C
DoCoMo LYNX 3D
(SH-03C)
NEC MEDIAS WP(N-06C)
114,224,896
2.6%
+2.3
1,091
2505
93,198,296
2.1%
+2.1
1,091
2505
85,705,847
1.9%
+1.9
1,080
2393
NEC N-04C
84,841,006
1.9%
+1.9
1,056
2416
Handset
Impressions
% Share
Pt. Chg
DoCoMo T-01C
461,691,649
10.4%
SonyEricsson Unknown
457,679,801
Apple iPhone 4
439,287,924
Apple iPhone 2G
388,324,085
Samsung GALAXY S
284,827,145
SonyEricsson SO-01C
Toshiba T-01C
78,691,083
1.8%
+1.8
1,091
2504
Sharp SH-12C
68,570,745
1.5%
+1.5
962
2182
Sharp 003SH
62,662,126
1.4%
+1.4
1,088
2494
44,602,680
1.0%
+0.7
218
69
Page 63
JAPAN
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
3,056,180,162
4,446,598,790
45%
Smartphone
3,013,911,645
4,396,306,298
46%
Advanced
42,268,517
50,292,492
19%
Mobile Web
394,356,349
262,738,560
-33%
App
2,661,823,813
4,183,860,230
57%
Q2 2011
Q3 2011
Pt. Chg
Android
54.3%
78.5%
+24.2
iPhone OS
45.0%
21.1%
-23.9
Others
0.7%
0.4%
-0.3
Q3 2011
Pt. Chg
DoCoMo T-01C
3.5%
10.4%
+6.9
Q2 2011
45.0%
Q3 2011
21.1%
Pt. Chg
-23.9
SonyEricsson
35.0%
20.0%
-15.0
SonyEricsson
Unknown
31.9%
10.3%
-21.6
DoCoMo
4.1%
16.5%
+12.4
Apple iPhone 4
3.3%
9.9%
+6.5
Samsung
5.2%
13.5%
+8.4
Sharp
4.4%
10.2%
+5.7
Apple iPhone 2G
39.5%
8.7%
-30.8
Samsung GALAXY S
0.0%
6.4%
+6.4
SonyEricsson SO-01C
0.0%
6.2%
+6.2
Sharp IS03
1.9%
5.5%
+3.6
Samsung SC-02B
0.0%
5.2%
+5.2
SonyEricsson SO-01B
0.7%
3.5%
+2.8
Toshiba IS04
1.6%
3.3%
+1.8
Page 64
734,076,300
1,008,695,161
37%
n/a
n/a
Smartphone
299,972,891
503,435,441
68%
149
104
Advanced
434,103,409
505,259,720
16%
70
95
Mobile Web
731,356,742
784,477,360
7%
88
98
App
2,719,558
224,217,801
8145%
199
106
Page 65
MALAYSIA
OS Share: Q3, 2011
Available Impressions
Android
23%
29%
Symbian OS
iPhone OS
Nokia OS
2%
RIM OS
Others
10%
23%
13%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Android
291,750,534
28.9%
+10.6
174
129
Symbian OS
236,065,649
23.4%
-5.1
106
133
iPhone OS
126,858,994
12.6%
+0.4
200
114
Nokia OS
98,333,201
9.7%
-1.5
39
54
RIM OS
20,505,299
2.0%
+1.1
146
21
Others
235,181,484
23.3%
-5.6
n/a
n/a
Page 66
MALAYSIA
Manufacturer Share: Q3, 2011
Available Impressions
2%
1%
1%
4%
7%
32%
13%
17%
Nokia
SonyEricsson
Samsung
Apple
HTC
RIM
Access
Huawei
Others
24%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Nokia
319,277,122 31.7%
-6.5
67
88
SonyEricsson 242,256,447 24.0%
-2.7
298
422
Samsung
169,504,344 16.8%
+12.3
81
94
Apple
126,858,994 12.6%
+0.4
200
114
HTC
67,107,818
6.7%
-4.5
222
112
RIM
20,505,299
2.0%
+1.1
148
21
Access
12,892,747
1.3%
-0.4
203
328
Huawei
11,881,972
1.2%
-0.4
444
161
Others
38,410,419
3.8%
+0.6
n/a
n/a
Page 67
MALAYSIA
Handset and Connected Device Detail: Q3, 2011
+2.4
Regional
Development
Index
240
Global
Development
Index
192
4.9%
+4.9
697
478
2.9%
-0.7
466
476
27,711,266
2.7%
+2.2
1,044
761
Nokia C3-00
25,353,813
2.5%
-0.2
180
187
Samsung GT-I9100
22,745,621
2.3%
+2.1
378
315
Apple iPad I
21,357,360
2.1%
+0.1
252
153
Handset
Impressions
% Share
Pt. Chg
Apple iPhone 4
79,761,702
7.9%
Samsung GT-P1000
49,851,358
Nokia 5800d
29,653,084
SonyEricsson E15i
SonyEricsson J20i
19,581,267
1.9%
+0.3
1,653
2713
Samsung GT-S5830
18,778,021
1.9%
+1.9
428
375
HTC Desire S
15,518,340
1.5%
+1.5
164
164
Samsung GT-I9003
13,805,778
1.4%
+1.4
587
640
Samsung GT-I9000
13,508,882
1.3%
-0.1
225
113
Nokia E71
12,798,567
1.3%
-0.3
231
197
SonyEricsson X10i
11,976,169
1.2%
+1.0
559
457
SonyEricsson J10i2
11,880,257
1.2%
+0.4
1,610
2037
Nokia N70
11,676,252
1.2%
-0.5
68
99
SonyEricsson J105i
10,906,211
1.1%
-0.5
437
835
Nokia N73
10,830,889
1.1%
-0.5
63
85
Nokia E63
10,800,696
1.1%
-0.3
75
97
Samsung GT-S3850
10,245,636
1.0%
+1.0
372
797
Page 68
MALAYSIA
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
734,076,300
1,008,695,161
37%
Smartphone
299,972,891
503,435,441
68%
Advanced
434,103,409
505,259,720
16%
Mobile Web
731,356,742
784,477,360
7%
App
2,719,558
224,217,801
8145%
Q2 2011
Q3 2011
Pt. Chg
Android
18.3%
28.9%
+10.6
Symbian OS
28.5%
23.4%
-5.1
iPhone OS
12.2%
12.6%
+0.4
Q3 2011
Pt. Chg
Apple iPhone 4
5.5%
7.9%
+2.4
Samsung GT-P1000
0.0%
4.9%
+4.9
Q2 2011
38.2%
Q3 2011
31.7%
Pt. Chg
-6.5
SonyEricsson
26.7%
24.0%
-2.7
Samsung
4.5%
16.8%
+12.3
Nokia 5800d
3.6%
2.9%
-0.7
Apple
12.2%
12.6%
+0.4
SonyEricsson E15i
0.6%
2.7%
+2.2
HTC
11.1%
6.7%
-4.5
Nokia C3-00
2.7%
2.5%
-0.2
Samsung GT-I9100
0.1%
2.3%
+2.1
Apple iPad I
2.0%
2.1%
+0.1
SonyEricsson J20i
1.6%
1.9%
+0.3
Samsung GT-S5830
0.0%
1.9%
+1.9
Page 69
360,738,316
469,349,949
30%
n/a
n/a
Smartphone
311,782,638
397,232,913
27%
230
161
Advanced
48,955,678
72,117,036
47%
20
27
Mobile Web
160,361,595
255,597,523
59%
61
69
App
200,376,721
213,752,426
7%
408
217
Page 70
SINGAPORE
OS Share: Q3, 2011
Available Impressions
4%
5%
iPhone OS
Android
7%
RIM OS
9%
44%
Symbian OS
Nokia OS
Others
31%
OS
Impressions
Regional
Global
% Share Pt. Chg Development Development
Index
Index
iPhone OS
206,191,713
43.9%
-8.1
698
399
Android
145,170,927
30.9%
+4.9
186
138
RIM OS
40,963,062
8.7%
+2.0
636
91
Symbian
OS
34,486,138
7.3%
+0.4
33
42
Nokia OS
17,882,183
3.8%
+0.7
15
21
Others
24,655,926
5.3%
+0.1
n/a
n/a
Page 71
SINGAPORE
Manufacturer Share: Q3, 2011
Available Impressions
2%
2%
3%
5%
6%
44%
9%
11%
Apple
Samsung
Nokia
RIM
HTC
SonyEricsson
LG
Motorola
Others
19%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
206,191,713 43.9%
-8.1
698
399
Samsung
87,544,809
18.7%
+6.6
90
104
Nokia
51,486,119
11.0%
+1.1
23
31
RIM
40,963,062
8.7%
+2.0
636
91
HTC
29,331,287
6.2%
-1.9
208
106
SonyEricsson 22,694,862
4.8%
+2.0
60
85
LG
10,592,618
2.3%
+0.2
77
55
Motorola
7,833,303
1.7%
-2.0
159
63
Others
12,712,175
2.7%
+0.1
n/a
n/a
Page 72
SINGAPORE
Handset and Connected Device Detail: Q3, 2011
+4.6
Regional
Development
Index
852
Global
Development
Index
681
Handset
Impressions
% Share
Pt. Chg
Apple iPhone 4
131,786,736
28.1%
Apple iPad I
20,502,800
4.4%
+0.6
521
316
Samsung GT-S5830
19,968,463
4.3%
+4.3
979
858
19,107,256
4.1%
-2.8
1,438
508
Samsung GT-I9000
15,508,421
3.3%
-2.2
556
278
Samsung GT-P1000
14,513,591
3.1%
+3.1
436
299
12,618,583
2.7%
+1.2
586
184
Samsung GT-I9100
12,561,657
2.7%
+2.5
448
374
HTC Desire S
12,457,643
2.7%
+2.7
282
282
11,090,139
2.4%
+0.2
3,575
1350
Apple iPhone 2G
9,493,676
2.0%
-10.7
194
194
Apple iPhone 3G
9,408,431
2.0%
+0.1
829
266
9,141,319
1.9%
+0.0
357
158
6,633,437
1.4%
+0.8
2,847
630
SonyEricsson X10i
5,757,387
1.2%
+1.0
577
472
5,243,676
1.1%
+0.3
298
38
SonyEricsson E15i
5,239,180
1.1%
+0.9
424
309
Page 73
SINGAPORE
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
360,738,316
469,349,949
30%
Smartphone
311,782,638
397,232,913
27%
Advanced
48,955,678
72,117,036
47%
Mobile Web
160,361,595
255,597,523
59%
App
200,376,721
213,752,426
7%
Q2 2011
Q3 2011
Pt. Chg
iPhone OS
52.0%
43.9%
-8.1
Android
26.0%
30.9%
+4.9
RIM OS
6.7%
8.7%
+2.0
Q3 2011
Pt. Chg
Apple iPhone 4
23.5%
28.1%
+4.6
Apple iPad I
3.8%
4.4%
+0.6
Q2 2011
52.0%
Q3 2011
43.9%
Pt. Chg
-8.1
Samsung
12.1%
18.7%
+6.6
Nokia
9.9%
11.0%
+1.1
Samsung GT-S5830
0.0%
4.3%
+4.3
RIM
6.7%
8.7%
+2.0
6.9%
4.1%
-2.8
HTC
8.1%
6.2%
-1.9
Samsung GT-I9000
5.5%
3.3%
-2.2
Samsung GT-P1000
0.0%
3.1%
+3.1
1.5%
2.7%
+1.2
Samsung GT-I9100
0.2%
2.7%
+2.5
HTC Desire S
0.0%
2.7%
+2.7
2.1%
2.4%
+0.2
Page 74
373,051,056
820,322,711
120%
n/a
n/a
Smartphone
349,067,030
791,650,570
127%
254
179
Advanced
23,984,026
28,672,141
20%
Mobile Web
146,308,408
284,319,750
94%
39
44
App
226,742,648
536,002,961
136%
586
311
Page 75
TAIWAN
OS Share: Q3, 2011
Available Impressions
2%
2%
Android
12%
iPhone OS
Symbian OS
Others
84%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Android
687,151,886
83.8%
+20.8
504
373
iPhone OS
98,317,114
12.0%
-17.5
190
109
Symbian OS
16,242,350
2.0%
-1.0
11
Others
18,611,362
2.3%
-2.3
n/a
n/a
Page 76
TAIWAN
Manufacturer Share: Q3, 2011
Available Impressions
3%
3%
2%
1%
4%
4%
4%
47%
12%
HTC
Samsung
Apple
Motorola
Acer
SonyEricsson
LG
Nokia
DoCoMo
Others
19%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
HTC
389,117,959 47.4%
+10.2
1,581
801
Samsung
156,615,235 19.1%
+7.6
92
107
Apple
98,317,114
12.0%
-17.5
190
109
Motorola
32,934,431
4.0%
-1.8
384
152
Acer
31,017,589
3.8%
+3.0
2,071
1452
SonyEricsson 28,163,269
3.4%
-0.1
43
60
LG
24,671,701
3.0%
+1.5
103
73
Nokia
18,691,666
2.3%
-1.2
5
6
DoCoMo
11,794,738
1.4%
+1.4
87
101
Others
28,999,009
3.5%
-3.0
n/a
n/a
Page 77
TAIWAN
Handset and Connected Device Detail: Q3, 2011
Regional
Development
Index
2,071
Global
Development
Index
2071
Handset
Impressions
% Share
Pt. Chg
HTC Desire S
159,801,544
19.5%
n/a
Apple iPhone 4
64,197,613
7.8%
-6.5
237
190
HTC Desire
42,326,436
5.2%
-6.2
1,354
1082
Samsung GT-I9100
41,541,427
5.1%
+4.7
848
707
Samsung GT-I9000
36,371,664
4.4%
-2.6
746
374
HTC Desire HD
31,166,110
3.8%
-13.7
1,544
842
19,406,645
2.4%
+2.4
2,967
1998
Apple iPad I
18,927,311
2.3%
-1.5
275
167
Samsung GT-P1000
18,671,907
2.3%
+2.3
321
220
HTC Hero
16,668,897
2.0%
+1.3
1,836
906
HTC A6380
13,984,565
1.7%
+1.5
2,894
1596
Motorola MB525
DoCoMo Optimus bright
(L-07C)
Samsung GT-P7500
13,781,956
1.7%
+0.1
825
641
11,550,513
1.4%
+1.4
822
785
10,682,783
1.3%
+1.3
1,147
843
SonyEricsson X10i
10,681,346
1.3%
+1.0
613
501
HTC Wildfire
9,928,203
1.2%
+0.9
911
389
Samsung GT-S5830
9,749,448
1.2%
+1.2
273
240
Samsung GT-I9003
9,511,441
1.2%
+1.2
498
542
LG P970
8,423,231
1.0%
+1.0
1,531
1,283
Page 78
TAIWAN
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
373,051,056
820,322,711
120%
Smartphone
349,067,030
791,650,570
127%
Advanced
23,984,026
28,672,141
20%
Mobile Web
146,308,408
284,319,750
94%
App
226,742,648
536,002,961
136%
Q2 2011
Q3 2011
Pt. Chg
Android
63.0%
83.8%
+20.8
iPhone OS
29.5%
12.0%
-17.5
Symbian OS
2.9%
2.0%
-1.0
Q3 2011
Pt. Chg
HTC Desire S
n/a
19.5%
n/a
Apple iPhone 4
14.3%
7.8%
-6.5
Q2 2011
37.2%
Q3 2011
47.4%
Pt. Chg
+10.2
Samsung
11.5%
19.1%
+7.6
Apple
29.5%
12.0%
-17.5
HTC Desire
11.3%
5.2%
-6.2
Motorola
5.8%
4.0%
-1.8
Samsung GT-I9100
0.4%
5.1%
+4.7
Acer
0.8%
3.8%
+3.0
Samsung GT-I9000
7.0%
4.4%
-2.6
HTC Desire HD
17.5%
3.8%
-13.7
0.0%
2.4%
+2.4
Apple iPad I
3.8%
2.3%
-1.5
Samsung GT-P1000
0.0%
2.3%
+2.3
Page 79
Q3 2011
% Chg
Total
3,472,152,363
5,934,615,710
70.9%
Global
Development
Index
n/a
Smartphone
1,085,096,112
2,085,157,108
92.2%
73
Advanced
2,387,056,251
3,849,458,602
61.3%
132
Mobile Web
3,213,636,460
5,311,585,336
65.3%
113
App
258,515,903
623,030,374
141.0%
50
Page 80
Impressions
% Share
Android
Nokia OS
1,275,933,431
21.5%
+0.5
118
RIM OS
Symbian OS
943,156,392
15.9%
-0.6
90
iPhone OS
Android
769,803,960
13.0%
+5.0
58
MeeGo
RIM OS
440,561,770
7.4%
+0.2
77
iPhone OS
420,197,214
7.1%
-0.5
64
MeeGo
87,849,298
1.5%
+0.2
454
Others
1,997,113,646
34%
-4.8
n/a
Symbian OS
34%
16%
Others
1%
7%
7%
13%
Global
Pt. Chg Development
Index
OS
Nokia remains the #1 platform in Central & South America; Android showed the
strongest growth, with a 5 point increase.
" Impressions on the Nokia platform still increased from the last quarter, while impressions on the iPhone decreased.
Page 81
Available Impressions
6%
5%
7%
38%
7%
8%
9%
18%
Nokia
Samsung
SonyEricsson
LG
RIM
Apple
Motorola
Alcatel
Others
Manufacturer
Impressions
% Share
Pt. Chg
Global
Development
Index
Nokia
2,252,001,644
37.9%
+0.3
106
Samsung
1,087,536,568
18.3%
+2.8
102
SonyEricsson
526,191,997
8.9%
-1.4
156
LG
450,512,785
7.6%
-0.2
184
RIM
440,561,770
7.4%
+0.2
77
Apple
420,197,214
7.1%
-0.5
64
Motorola
315,019,053
5.3%
+0.1
201
Alcatel
91,955,080
1.5%
-0.7
529
Others
350,639,600
5.9%
-0.8
n/a
Page 82
Impressions
% Share
Pt. Chg
Nokia N2730c
239,460,201
4.0%
-1.1
Global
Development
Index
2,054
Nokia C3-00
224,725,014
3.8%
+0.4
282
Nokia 6300
193,702,817
3.3%
-1.0
180
Apple iPhone 4
189,866,521
3.2%
+1.2
78
180,787,302
3.0%
-0.1
102
Nokia 5130
99,613,863
1.7%
-0.4
187
Samsung GT-S3650
86,957,447
1.5%
-0.1
1,253
83,261,331
1.4%
+0.1
96
Samsung GT-S3350
79,274,555
1.3%
+0.8
783
Samsung GT-S5230
76,249,439
1.3%
-0.4
598
Nokia 5230
76,106,343
1.3%
-0.0
225
Nokia X6
71,000,528
1.2%
+0.4
200
Nokia E63
62,618,035
1.1%
-0.1
95
62,610,458
1.1%
+0.5
87
SonyEricsson E15i
59,655,874
1.0%
+0.9
279
Nokia and Samsung devices are the most prevalent in Central & South America, and
many over-index compared to the rest of the world.
Page 83
Q2 2011
Q3 2011
% Chg
Total
3,472,152,363
5,934,615,710
70.9%
Nokia
37.6%
37.9%
+0.3
Smartphone
1,085,096,112
2,085,157,108
92.2%
Samsung
15.5%
18.3%
+2.8
Advanced
2,387,056,251
3,849,458,602
61.3%
SonyEricsson
10.2%
8.9%
-1.4
Mobile Web
3,213,636,460
5,311,585,336
65.3%
LG
7.8%
7.6%
-0.2
App
258,515,903
623,030,374
141.0%
RIM
7.2%
7.4%
+0.2
Q2 2011
Q3 2011
Pt. Chg
Nokia OS
21.0%
21.5%
+0.5
Costa Rica
17.3%
-1.0
Symbian OS
16.5%
15.9%
-0.6
Venezuela
7.8%
-0.6
Android
8.0%
13.0%
+5.0
" InMobi Central & South America network grew by 70.9% impressions in Q3.
" The top manufacturers and operating systems remained relatively consistent with Q2, although
Android grew more than other platforms.
Page 84
EUROPE SUMMARY
Europe Regional Profile: Q3 2011
Q3 2011
% Chg
Total
10,631,601,793
15,520,493,355
46.0%
Global
Development
Index
n/a
Smartphone
6,413,673,369
11,273,971,271
75.8%
142
Advanced
4,217,928,424
4,246,522,084
0.7%
50
Mobile Web
8,000,976,434
10,440,484,209
30.5%
85
App
2,630,625,359
5,080,009,146
93.1%
156
Page 85
EUROPE
Europe OS Share: Q3 2011
Available Impressions
Android
33%
36%
iPhone OS
Symbian OS
Nokia OS
Others
6%
Global
Pt. Chg Development
Index
OS
Impressions
% Share
Android
5,120,359,997
33.0%
+7.8
147
iPhone OS
2,316,876,617
14.9%
-4.8
136
Symbian OS
1,536,220,208
9.9%
-2.9
56
Nokia OS
904,316,977
5.8%
-1.7
32
Others
5,642,719,556
36.4%
+1.6
n/a
15%
10%
Android continues to grow and remains the top mobile platform in the region, with an
increase of 7.8 share points in Q3. iPhone OS and Symbian lost share in Q3.
" In Q4 2010 and Q1 2011 Android growth far outpaced the market; this trend reversed in Q2, partially because of the strength
of the Apple iPad. In Q3 Android growth continued.
" Android and iPhone OS combined represent almost half of ad impressions delivered in Europe.
Page 86
EUROPE
Europe Manufacturer Share: Q3 2011
Available Impressions
21%
29%
15%
1%
3%
5%
11%
Samsung
Nokia
Apple
HTC
SonyEricsson
LG
Motorola
Others
Manufacturer
Impressions
% Share
Pt. Chg
Global
Development
Index
Samsung
3,261,277,052
21.0%
+3.2
117
Nokia
2,325,210,178
15.0%
-3.9
42
Apple
2,316,876,617
14.9%
-4.8
136
HTC
1,651,407,634
10.6%
+0.3
180
SonyEricsson
788,283,082
5.1%
-0.8
89
LG
487,715,717
3.1%
-0.5
76
Motorola
183,900,732
1.2%
-1.0
45
Others
4,505,822,343
29.0%
+7.6
n/a
15%
Page 87
EUROPE
Europe Handset and Connected Device Detail: Q3 2011
Handset
Impressions
% Share
Pt. Chg
Apple iPhone 4
1,112,059,797
7.2%
+0.2
Global
Development
Index
174
Samsung GT-I9000
759,629,959
4.9%
+0.1
412
HTC Desire S
473,919,160
3.1%
+3.1
325
Samsung GT-I9100
418,257,477
2.7%
+2.2
376
Apple iPad I
401,690,652
2.6%
+0.4
187
HTC Desire
335,822,853
2.2%
-2.1
454
317,757,528
2.0%
+0.1
140
Samsung GT-S5830
279,166,617
1.8%
+1.8
363
HTC Wildfire
268,890,880
1.7%
+1.4
556
HTC 001HT
266,835,741
1.7%
+1.7
127
SonyEricsson E15i
195,350,043
1.3%
+0.9
349
Nokia 6300
188,340,463
1.2%
-0.4
67
Nokia X6
167,199,821
1.1%
+0.6
180
3 of the top 7 devices in the European mobile ecosystem by ad impression are Apple
devices. The iPhone remains the #1 device in the region.
" All the top ten devices over-index considerably, demonstrating the unique composition of smartphone devices in the Europe
mobile landscape.
Page 88
EUROPE
Europe Summary: Q3 2011
Top 5 Manufacturers: % Share of Available Impressions
Samsung
Q2 2011
17.8%
Q3 2011
21.0%
Pt. Chg
+3.2
75.8%
Nokia
18.9%
15.0%
-3.9
4,246,522,084
0.7%
Apple
19.7%
14.9%
-4.8
8,000,976,434
10,440,484,209
30.5%
HTC
10.4%
10.6%
+0.3
2,630,625,359
5,080,009,146
93.1%
SonyEricsson
5.9%
5.1%
-0.8
Q2 2011
Q3 2011
% Chg
Total
10,631,601,793
15,520,493,355
46.0%
Smartphone
6,413,673,369
11,273,971,271
Advanced
4,217,928,424
Mobile Web
App
Q2 2011
Q3 2011
% Chg
Android
25.2%
33.0%
+7.8
Spain
11.1%
+3.2
iPhone OS
19.7%
14.9%
-4.8
Netherlands
8.5%
+3.0
Symbian OS
12.8%
9.9%
-2.9
France
7.6%
+2.1
Germany
7.6%
-4.6
Turkey
6.3%
+0.1
" The InMobi Europe network remains healthy, with 46% growth over the past three months.
" Spain was fastest growing mobile ad market in Europe, gaining 3.2 share points of regional ad
share.
" Samsung became the #1 manufacturer in Europe by ad impressions.
" Android, the most popular mobile OS in Europe, delivered one third of total impressions.
Source: InMobi Mobile Insights Network Research, Q3 2011
Page 89
587,330,428
1,184,936,368
102%
n/a
n/a
Smartphone
451,257,169
1,035,225,781
129%
116
164
Advanced
136,073,259
149,710,587
10%
48
24
Mobile Web
353,610,056
587,252,534
66%
74
63
App
233,720,372
597,683,834
156%
154
240
Page 90
FRANCE
OS Share: Q3, 2011
Available Impressions
6%
7%
Android
iPhone OS
41%
21%
RIM OS
Symbian OS
Others
26%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Android
484,573,731
40.9%
+4.2
124
182
iPhone OS
304,611,245
25.7%
-3.1
172
234
RIM OS
245,599,925
20.7%
+8.7
87
216
Symbian OS
70,041,650
5.9%
-3.7
60
34
Others
80,109,817
6.8%
-6.2
n/a
n/a
Page 91
FRANCE
Manufacturer Share: Q3, 2011
Available Impressions
2%
2%
1%
2%
4%
1%
3%
26%
5%
8%
21%
Apple
Samsung
RIM
HTC
SonyEricsson
Nokia
LG
Nintendo
Motorola
Sony
Acer
Others
25%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
304,611,245 25.7%
-3.1
172
234
Samsung
293,883,209 24.8%
+3.2
118
139
RIM
245,599,925 20.7%
+8.7
87
216
HTC
92,067,079
7.8%
-0.5
73
131
SonyEricsson 55,265,353
4.7%
+0.5
92
82
Nokia
52,788,130
4.5%
-2.4
30
12
LG
28,442,290
2.4%
-0.3
76
58
Nintendo
25,302,248
2.1%
-1.9
346
1,114
Motorola
18,552,786
1.6%
-2.9
132
59
Sony
16,104,256
1.4%
-1.4
207
619
Acer
12,911,299
1.1%
+0.4
251
418
Others
39,408,549
3.3%
-0.3
n/a
n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
Page 92
FRANCE
Handset and Connected Device Detail: Q3, 2011
Handset
Impressions
% Share
Pt. Chg
Apple iPhone 4
Samsung GT-I9000
RIM BlackBerry 8520
RIM BlackBerry 9800
RIM BlackBerry 9300
Apple iPad I
Samsung GT-S5830
Apple iPod Generation IV
Samsung GT-I9100
RIM BlackBerry 9700
SonyEricsson X10i
Nintendo DSi
Nokia X6
Samsung GT-I5800
Apple iPhone 2G
HTC Wildfire
HTC Desire S
Apple iPhone 3G
HTC Desire
SonyEricsson E15i
Samsung Nexus S
Apple iPhone 3GS
Samsung GT-P1000
164,324,703
91,638,333
81,111,304
53,158,424
48,501,560
42,106,519
37,358,467
35,139,139
32,193,867
29,330,683
24,564,806
23,045,466
21,752,214
19,397,735
19,114,032
18,396,647
18,324,805
18,265,462
15,394,956
14,915,203
14,743,541
13,847,327
12,776,787
13.9%
7.7%
6.8%
4.5%
4.1%
3.6%
3.2%
3.0%
2.7%
2.5%
2.1%
1.9%
1.8%
1.6%
1.6%
1.6%
1.5%
1.5%
1.3%
1.3%
1.2%
1.2%
1.1%
+3.9
-2.4
+2.8
+2.9
+2.1
-0.6
+3.2
+1.7
+2.4
+0.6
+1.1
-1.7
+1.4
+0.0
-5.3
+1.0
+1.5
+0.1
-1.4
+0.7
+0.4
-1.1
+1.1
Regional
Development
Index
194
158
74
113
104
137
175
145
101
96
253
358
170
284
237
90
51
234
60
100
372
118
132
Page 93
Global
Development
Index
336
652
230
263
338
257
635
203
379
201
797
1173
307
1832
155
498
164
205
272
349
817
146
104
FRANCE
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
587,330,428
1,184,936,368
102%
Smartphone
451,257,169
1,035,225,781
129%
Advanced
136,073,259
149,710,587
10%
Mobile Web
353,610,056
587,252,534
66%
App
233,720,372
597,683,834
156%
Q2 2011
Q3 2011
Pt. Chg
Android
36.6%
40.9%
+4.2
iPhone OS
28.8%
25.7%
-3.1
RIM OS
12.0%
20.7%
+8.7
Q3 2011
Pt. Chg
Apple iPhone 4
10.0%
13.9%
+3.9
Samsung GT-I9000
10.2%
7.7%
-2.4
Q2 2011
28.8%
Q3 2011
25.7%
Pt. Chg
-3.1
Samsung
21.6%
24.8%
+3.2
RIM
12.0%
20.7%
+8.7
4.1%
6.8%
+2.8
HTC
8.3%
7.8%
-0.5
1.5%
4.5%
+2.9
SonyEricsson
4.2%
4.7%
+0.5
2.0%
4.1%
+2.1
Apple iPad I
4.1%
3.6%
-0.6
Samsung GT-S5830
0.0%
3.2%
+3.2
1.3%
3.0%
+1.7
Samsung GT-I9100
0.3%
2.7%
+2.4
1.9%
2.5%
+0.6
Page 94
GERMANY SUMMARY
1,298,389,412
1,184,841,290
-9%
n/a
n/a
Smartphone
874,406,126
1,013,563,726
16%
115
163
Advanced
423,983,286
171,277,564
-60%
50
25
Mobile Web
1,031,226,788
589,288,391
-43%
74
63
App
267,162,624
595,552,899
123%
154
239
Page 95
GERMANY
OS Share: Q3, 2011
Available Impressions
2%
8%
Android
iPhone OS
5%
RIM OS
5%
49%
Symbian OS
Nokia OS
Others
31%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Android
577,859,678
48.8%
+20.6
148
217
iPhone OS
372,953,967
31.5%
-0.4
211
286
RIM OS
60,934,550
5.1%
+0.9
21
54
Symbian OS
56,065,712
4.7%
-10.0
48
27
Nokia OS
24,458,714
2.1%
-3.4
35
11
Others
92,568,669
7.8%
-7.8
n/a
n/a
Page 96
GERMANY
Manufacturer Share: Q3, 2011
Available Impressions
3%
1%
4%
4%
4%
31%
5%
6%
17%
Apple
Samsung
HTC
Nokia
RIM
SonyEricsson
LG
Motorola
Sony
Others
23%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
372,953,967 31.5%
-0.4
211
286
Samsung
278,130,529 23.5%
+9.6
112
131
HTC
201,739,639 17.0%
+4.5
160
288
Nokia
70,981,442
6.0%
-12.4
40
17
RIM
60,934,550
5.1%
+0.9
22
54
SonyEricsson 51,634,043
4.4%
-1.2
86
77
LG
50,305,256
4.2%
+0.8
135
103
Motorola
34,273,145
2.9%
-0.6
244
110
Sony
12,167,273
1.0%
-0.6
156
467
Others
51,721,446
4.4%
-0.8
n/a
n/a
Page 97
GERMANY
Handset and Connected Device Detail: Q3, 2011
+1.8
Regional
Development
Index
197
Global
Development
Index
343
Handset
Impressions
% Share
Pt Chg
Apple iPhone 4
167,524,556
14.1%
Samsung GT-I9000
96,339,772
8.1%
+2.9
166
685
86,879,558
7.3%
+1.2
358
503
Apple iPad I
75,644,789
6.4%
+3.7
247
462
Samsung GT-I9100
68,079,391
5.7%
+5.2
213
802
HTC Desire S
54,642,622
4.6%
+4.6
151
490
HTC Desire
43,131,179
3.6%
-0.9
168
763
Samsung GT-S5830
29,706,452
2.5%
+2.5
139
505
Motorola MB525
18,954,680
1.6%
+0.3
326
611
HTC Desire HD
15,983,818
1.3%
-3.0
266
299
LG P990
15,882,677
1.3%
+0.7
400
1960
HTC Wildfire
15,557,819
1.3%
+1.1
76
422
SonyEricsson X10i
15,504,189
1.3%
+0.8
160
503
14,139,527
1.2%
-0.7
13
40
LG P970
12,107,679
1.0%
+0.8
322
1277
Page 98
GERMANY
Summary: Q3, 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011
Total
1,298,389,412
1,184,841,290
-9%
Smartphone
874,406,126
1,013,563,726
16%
Advanced
423,983,286
171,277,564
-60%
Mobile Web
1,031,226,788
589,288,391
-43%
App
267,162,624
595,552,899
123%
Q2 2011
Q3 2011
Pt. Chg
Android
28.2%
48.8%
+20.6
iPhone OS
31.8%
31.5%
-0.4
RIM OS
4.2%
5.1%
+0.9
Q2 2011
Q3 2011
Pt. Chg
Apple iPhone 4
12.4%
14.1%
+1.8
Samsung GT-I9000
5.3%
8.1%
+2.9
Apple
31.8%
31.5%
-0.4
Samsung
13.9%
23.5%
+9.6
HTC
12.5%
17.0%
+4.5
6.1%
7.3%
+1.2
Nokia
18.4%
6.0%
-12.4
RIM
4.2%
5.1%
+0.9
Apple iPad I
2.7%
6.4%
+3.7
Samsung GT-I9100
0.5%
5.7%
+5.2
HTC Desire S
0.0%
4.6%
+4.6
HTC Desire
4.5%
3.6%
-0.9
Samsung GT-S5830
0.0%
2.5%
+2.5
Motorola MB525
1.3%
1.6%
+0.3
Page 99
327,768,795
523,259,494
60%
n/a
n/a
Smartphone
199,467,138
375,454,612
88%
96
136
Advanced
128,301,657
147,804,882
15%
114
57
Mobile Web
221,897,868
327,248,139
47%
93
79
App
105,870,927
196,011,355
85%
114
178
Page 100
ITALY
OS Share: Q3, 2011
Available Impressions
Android
16%
iPhone OS
3%
35%
Symbian OS
RIM OS
9%
Nokia OS
Others
14%
23%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Android
181,238,119
34.6%
+14.1
105
154
iPhone OS
121,251,915
23.2%
-4.2
155
211
Symbian OS
72,586,941
13.9%
-1.6
140
79
RIM OS
45,801,274
8.8%
+1.5
37
91
Nokia OS
18,070,763
3.5%
-0.4
59
19
Others
84,310,482
16.1%
-9.5
n/a
n/a
Page 101
ITALY
Manufacturer Share: Q3, 2011
Available Impressions
2%
2%
4%
5%
31%
7%
9%
Samsung
Apple
Nokia
RIM
LG
HTC
SonyEricsson
Huawei
Others
17%
23%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Samsung
163,276,505 31.2%
+5.1
148
174
Apple
121,251,915 23.2%
-4.2
155
211
Nokia
89,768,652
17.2%
-1.7
115
48
RIM
45,801,274
8.8%
+1.5
37
91
LG
34,516,036
6.6%
-1.4
210
160
HTC
28,060,478
5.4%
+0.3
50
91
SonyEricsson 10,980,445
2.1%
+1.0
41
37
Huawei
8,841,581
1.7%
+0.4
302
230
Others
20,762,609
4.0%
-0.9
n/a
n/a
Page 102
ITALY
Handset and Connected Device Detail: Q3, 2011
+1.8
Regional
Development
Index
177
Global
Development
Index
308
6.5%
+1.1
134
551
20,254,992
3.9%
+0.0
150
280
Handset
Impressions
% Share
Pt. Chg
Apple iPhone 4
66,388,487
12.7%
Samsung GT-I9000
34,243,121
Apple iPad I
Samsung GT-I9100
17,046,397
3.3%
+2.8
121
455
Samsung GT-P1000
14,214,030
2.7%
+2.7
334
263
12,974,562
2.5%
+0.3
27
83
Samsung GT-S5570
12,798,564
2.4%
+2.4
265
702
12,544,448
2.4%
+1.2
117
164
LG P500
8,213,675
1.6%
+0.3
365
938
7,428,337
1.4%
-2.6
143
177
Nokia 5230
7,397,251
1.4%
-0.4
444
248
Samsung GT-S5250
7,100,714
1.4%
+0.1
1,225
6719
Samsung GT-S5830
6,979,618
1.3%
+1.3
74
269
Apple iPhone 2G
6,856,097
1.3%
-3.3
193
126
Nokia 5800d
6,614,441
1.3%
-0.4
155
205
6,533,511
1.2%
-0.7
299
713
Samsung GT-S5230
6,365,982
1.2%
-1.3
163
567
5,963,072
1.1%
+0.9
29
67
Samsung GT S5230W
5,906,891
1.1%
-0.9
423
2,773
HTC Desire S
5,627,273
1.1%
+1.1
35
114
HTC Wildfire
5,457,902
1.0%
+0.8
60
335
5,405,940
1.0%
+0.5
26
85
SonyEricsson E15i
5,386,140
1.0%
+0.9
82
285
Page 103
ITALY
Summary: Q3, 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011
% Chg
Total
327,768,795
523,259,494
60%
Smartphone
199,467,138
375,454,612
88%
Advanced
128,301,657
147,804,882
15%
Mobile Web
221,897,868
327,248,139
47%
App
105,870,927
196,011,355
85%
Q2 2011
Q3 2011
Pt. Chg
Android
20.5%
34.6%
+14.1
iPhone OS
27.4%
23.2%
-4.2
Symbian OS
15.4%
13.9%
-1.6
Q3 2011
Pt. Chg
Apple iPhone 4
10.9%
12.7%
+1.8
Samsung GT-I9000
5.5%
6.5%
+1.1
Q2 2011
26.1%
Q3 2011
31.2%
Pt. Chg
+5.1
Apple
27.4%
23.2%
-4.2
Nokia
18.9%
17.2%
-1.7
Apple iPad I
3.8%
3.9%
+0.0
RIM
7.3%
8.8%
+1.5
Samsung GT-I9100
0.4%
3.3%
+2.8
LG
8.0%
6.6%
-1.4
Samsung GT-P1000
0.0%
2.7%
+2.7
2.2%
2.5%
+0.3
Samsung GT-S5570
0.0%
2.4%
+2.4
1.2%
2.4%
+1.2
LG P500
1.3%
1.6%
+0.3
4.0%
1.4%
-2.6
Page 104
840,317,408
1,725,058,509
105%
n/a
n/a
Smartphone
590,518,041
1,350,999,912
129%
109
155
Advanced
249,799,367
374,058,597
50%
70
35
Mobile Web
641,228,452
1,213,917,409
89%
105
89
App
199,088,956
511,141,100
157%
91
141
Page 105
SPAIN
OS Share: Q3, 2011
Available Impressions
2%
7%
Android
RIM OS
8%
41%
11%
Symbian OS
iPhone OS
Nokia OS
Others
31%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Android
704,568,775
40.8%
+10.3
124
182
RIM OS
528,963,592
30.7%
+4.5
128
320
Symbian OS
183,979,153
10.7%
-3.2
108
61
iPhone OS
144,738,477
8.4%
-2.8
56
76
Nokia OS
39,207,068
2.3%
+0.7
39
12
Others
123,601,443
7.2%
-9.4
n/a
n/a
Page 106
SPAIN
Manufacturer Share: Q3, 2011
Available Impressions
2%
3%
1%
2%
3%
4%
31%
8%
11%
12%
RIM
Samsung
HTC
Nokia
Apple
LG
SonyEricsson
Motorola
Sony
Nintendo
Others
24%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
RIM
528,963,592 30.7%
+4.5
128
320
Samsung
411,307,146 23.8%
+6.6
113
133
HTC
204,143,704 11.8%
-1.4
111
200
Nokia
197,585,347 11.5%
-0.2
76
32
Apple
144,738,477
8.4%
-2.8
56
76
LG
50,151,782
2.9%
-0.0
93
71
SonyEricsson 49,346,664
2.9%
-1.4
56
50
Motorola
30,994,903
1.8%
+0.3
152
68
Sony
26,120,825
1.5%
-3.7
230
689
Nintendo
19,899,129
1.2%
-2.0
187
602
Others
61,806,939
3.6%
-0.1
n/a
n/a
Source: InMobi Mobile Insights Network Research, Q3 2011
Page 107
SPAIN
Handset and Connected Device Detail: Q3, 2011
+0.8
Regional
Development
Index
226
Global
Development
Index
702
Handset
Impressions
% Share
Pt. Chg
360,410,158
20.9%
Samsung GT-I9000
130,663,778
7.6%
-0.9
155
638
91,927,354
5.3%
+2.8
136
440
Apple iPhone 4
80,708,795
4.7%
+1.1
65
113
Samsung GT-S5830
67,997,593
3.9%
+3.9
219
795
HTC Wildfire
57,171,280
3.3%
+3.0
191
1064
HTC Desire
51,485,541
3.0%
-4.1
138
626
Samsung GT-I9003
45,678,677
2.6%
+2.6
500
1238
HTC Desire S
43,293,536
2.5%
+2.5
82
267
Samsung GT-S5570
35,640,577
2.1%
+2.1
224
593
Samsung GT-I9100
35,032,295
2.0%
+1.8
75
284
Nokia 5800d
29,364,016
1.7%
-0.6
208
276
Nokia N97
23,691,580
1.4%
+0.9
279
487
21,322,148
1.2%
+0.8
31
73
Nokia X6
20,483,924
1.2%
+0.1
110
198
19,344,209
1.1%
-2.6
247
695
Samsung GT S5230W
19,125,864
1.1%
-0.8
415
2723
Apple iPad I
18,219,134
1.1%
-0.4
41
76
Nintendo DSi
17,319,573
1.0%
-1.5
185
606
Page 108
SPAIN
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
840,317,408
1,725,058,509
105%
Smartphone
590,518,041
1,350,999,912
129%
Advanced
249,799,367
374,058,597
50%
Mobile Web
641,228,452
1,213,917,409
89%
App
199,088,956
511,141,100
157%
Q2 2011
Q3 2011
Pt. Chg
Android
30.5%
40.8%
+10.3
RIM OS
26.2%
30.7%
+4.5
Symbian OS
13.9%
10.7%
-3.2
Q3 2011
Pt. Chg
20.1%
20.9%
+0.8
Samsung GT-I9000
8.5%
7.6%
-0.9
Q2 2011
26.2%
Q3 2011
30.7%
Pt. Chg
+4.5
Samsung
17.2%
23.8%
+6.6
HTC
13.2%
11.8%
-1.4
2.6%
5.3%
+2.8
Nokia
11.6%
11.5%
-0.2
Apple iPhone 4
3.6%
4.7%
+1.1
Apple
11.2%
8.4%
-2.8
Samsung GT-S5830
0.0%
3.9%
+3.9
HTC Wildfire
0.3%
3.3%
+3.0
HTC Desire
7.1%
3.0%
-4.1
Samsung GT-I9003
0.0%
2.6%
+2.6
HTC Desire S
0.0%
2.5%
+2.5
Samsung GT-S5570
0.0%
2.1%
+2.1
Page 109
UK MARKET SUMMARY
2,202,021,173
3,611,175,012
64%
n/a
n/a
Smartphone
1,767,570,041
3,040,423,654
72%
117
165
Advanced
434,451,132
570,751,358
31%
45
23
Mobile Web
1,520,138,863
2,709,149,583
78%
112
95
App
681,882,310
902,025,429
32%
76
119
Page 110
UK
OS Share: Q3, 2011
Available Impressions
iPhone OS
16%
Android
Symbian OS
16%
Nokia OS
Others
61%
5%
3%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
iPhone OS
565,461,148
15.7%
-10.7
105
142
Android
563,110,279
15.6%
-1.3
47
69
Symbian OS
177,658,880
4.9%
-0.6
50
28
Nokia OS
119,284,997
3.3%
+1.1
57
18
Others
2,185,659,707
60.5%
+11.5
n/a
n/a
Page 111
UK
Manufacturer Share: Q3, 2011
Available Impressions
Apple
Nokia
16%
Samsung
HTC
8%
SonyEricsson
58%
8%
LG
Others
7%
3%
Manufacturer
Apple
Nokia
Samsung
HTC
SonyEricsson
LG
Others
1%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
565,461,148
15.7%
-10.7
105
142
279,909,429
7.8%
+1.3
52
22
275,660,025
7.6%
-1.2
36
43
260,264,609
7.2%
-1.1
68
122
104,608,091
2.9%
-0.9
57
51
39,987,520
1.1%
-0.8
35
27
2,085,284,190 57.7%
+13.4
na
na
Impressions
Page 112
UK
Handset and Connected Device Detail: Q3, 2011
Handset
Impressions
% Share
Pt. Chg
Apple iPhone 4
236,849,506
6.6%
-2.3
Regional
Development
Index
92
Global
Development
Index
159
Apple iPad I
104,977,813
2.9%
+0.6
112
211
78,369,822
2.2%
-0.0
106
149
HTC Desire S
76,730,700
2.1%
+2.1
70
226
HTC Wildfire
66,198,001
1.8%
+1.3
106
589
Samsung GT-I9000
61,301,981
1.7%
-0.8
35
143
55,117,321
1.5%
-2.2
154
190
HTC Desire
51,584,728
1.4%
-2.8
66
299
Samsung GT-I9100
48,621,153
1.3%
+1.0
50
188
Nokia E71
44,580,371
1.2%
+1.0
217
192
Page 113
UK
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
2,202,021,173
3,611,175,012
64%
Smartphone
1,767,570,041
3,040,423,654
72%
Advanced
434,451,132
570,751,358
31%
Mobile Web
1,520,138,863
2,709,149,583
78%
App
681,882,310
902,025,429
32%
Q2 2011
Q3 2011
Pt. Chg
iPhone OS
26.4%
15.7%
-10.7
Android
16.9%
15.6%
-1.3
Symbian OS
5.5%
4.9%
-0.6
Q3 2011
Pt. Chg
Apple iPhone 4
8.8%
6.6%
-2.3
Apple iPad I
2.3%
2.9%
+0.6
2.2%
2.2%
-0.0
HTC Desire S
#N/A
2.1%
n/a
HTC Wildfire
0.5%
1.8%
+1.3
Samsung GT-I9000
2.5%
1.7%
-0.8
3.8%
1.5%
-2.2
HTC Desire
4.2%
1.4%
-2.8
Samsung GT-I9100
0.4%
1.3%
+1.0
Nokia E71
0.2%
1.2%
+1.0
Q2 2011
26.4%
Q3 2011
15.7%
Pt. Chg
-10.7
Nokia
6.5%
7.8%
+1.3
Samsung
8.8%
7.6%
-1.2
HTC
8.4%
7.2%
-1.1
SonyEricsson
3.8%
2.9%
-0.9
Page 114
Q3 2011
% Chg
Total
3,910,416,210
5,407,976,018
38.3%
Global
Development
Index
n/a
Smartphone
2,547,997,831
3,796,059,456
49.0%
134
Advanced
1,362,418,379
1,611,916,562
18.3%
60
Mobile Web
2,820,348,353
4,067,687,298
44.2%
95
App
1,090,067,857
1,340,288,720
23.0%
118
Page 115
MIDDLE EAST
Middle East OS Share: Q3 2011
Available Impressions
7%
Symbian OS
7%
iPhone OS
10%
41%
Android
RIM OS
Nokia OS
14%
Others
21%
Global
Pt. Chg Development
Index
OS
Impressions
% Share
Symbian OS
2,217,600,715
41.0%
+2.5
233
iPhone OS
1,114,162,926
20.6%
-9.8
187
Android
769,935,929
14.2%
+8.5
63
RIM OS
521,370,476
9.6%
+3.3
101
Nokia OS
402,098,848
7.4%
-1.7
41
Others
382,807,124
7.1%
-2.8
n/a
Page 116
MIDDLE EAST
Middle East Manufacturer Share: Q3 2011
Available Impressions
2%
Impressions
% Share
Pt. Chg
Global
Development
Index
Nokia
Nokia
2,602,177,411
48.1%
+0.8
135
Apple
Apple
1,114,162,926
20.6%
-9.8
187
Samsung
683,124,831
12.6%
+6.3
71
RIM
521,370,476
9.6%
+3.3
101
SonyEricsson
238,581,754
4.4%
-1.2
78
HTC
121,192,068
2.2%
+0.8
38
Others
127,366,551
2.4%
-0.2
n/a
2%
4%
10%
Samsung
48%
13%
Manufacturer
RIM
SonyEricsson
HTC
Others
21%
Apple fell by 9.8 share points in Q3, increasing the gap with Nokia, the top
manufacturer in the region by ad impressions.
" Samsung and RIM posted modest increases.
Page 117
MIDDLE EAST
Middle East Handset and Connected Device Detail: Q3 2011
Handset
Impressions
% Share
Pt. Chg
Apple iPhone 4
354,618,882
6.6%
+0.8
Global
Development
Index
159
Apple iPhone 3G
346,222,093
6.4%
+2.2
849
Samsung GT-I9000
219,341,895
4.1%
+1.3
342
Nokia E63
209,261,777
3.9%
+0.5
350
191,712,376
3.5%
+0.8
243
Nokia E71
171,666,580
3.2%
+0.2
493
Nokia N73
161,706,306
3.0%
-0.1
237
Apple iPad I
154,235,665
2.9%
+0.4
207
152,786,478
2.8%
+0.4
95
Samsung GT-P1000
152,502,475
2.8%
+2.8
273
Nokia E5-00
148,618,772
2.7%
+0.8
992
Nokia 6300
131,662,097
2.4%
-1.0
135
Nokia 5800d
128,348,555
2.4%
+0.5
384
Nokia 6120c
119,506,862
2.2%
-0.2
273
Nokia E72
118,490,436
2.2%
+0.4
824
The Apple iPhone 4 and iPhone 3G are the top handsets in the region by share of
impressions.
" iPhone 3G impressions in particular over-index in the Middle East.
Page 118
MIDDLE EAST
Middle East Summary: Q3 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011
% Chg
Total
3,910,416,210
5,407,976,018
38.3%
Smartphone
2,547,997,831
3,796,059,456
49.0%
Advanced
1,362,418,379
1,611,916,562
18.3%
Mobile Web
2,820,348,353
4,067,687,298
44.2%
App
1,090,067,857
1,340,288,720
23.0%
47.3%
48.1%
+0.8
Apple
30.4%
20.6%
-9.8
Samsung
6.4%
12.6%
+6.3
RIM
6.3%
9.6%
+3.3
SonyEricsson
5.6%
4.4%
-1.2
Q2 2011
Q3 2011
Pt. Chg
Symbian OS
38.5%
41.0%
+2.5
UAE
13.6%
+0.9
iPhone OS
30.4%
20.6%
-9.8
Iran
11.9%
-2.8
Android
5.7%
14.2%
+8.5
" InMobis Middle East network grew by 38.3% impressions into Q3, mostly driven by
Smartphones.
" Within the region, impressions in Saudi Arabia grew the most.
" Apple iOS share of impressions fell while Android share increased.
Page 119
Q3 2011
% Chg
Total
18,536,684,341
26,614,590,960
43.6%
Global
Development
Index
n/a
Smartphone
14,410,474,727
21,795,589,484
51.2%
73
Advanced
4,126,209,614
4,819,001,476
16.8%
132
Mobile Web
9,271,810,268
12,718,755,119
37.2%
60
App
9,264,874,073
13,895,835,841
50.0%
249
Page 120
NORTH AMERICA
North America OS Share: Q3 2011
Available Impressions
8%
Android
6%
iPhone OS
6%
40%
RIM OS
Symbian OS
Nokia OS
19%
Others
21%
Global
Pt. Chg Development
Index
OS
Impressions
% Share
Android
10,737,930,549
40.3%
+6.8
180
iPhone OS
5,539,595,828
20.8%
-8.8
189
RIM OS
5,127,230,843
19.3%
+6.2
201
Symbian OS
1,677,674,328
6.3%
-0.8
36
Nokia OS
1,485,761,968
5.6%
+0.6
31
Others
2,046,397,444
8%
-4.0
n/a
iPhone OS is losing share of impressions to RIM OS and Android, which remains the #1
platform in the region.
" Android and RIM OS share increased to 6.8 and 6.2, respectively, while iPhone impressions declined by 8.8 points.
" The Nokia and Symbian OSs are top global mobile platforms based on ad share but index extremely low in North America
with global development indices of 31 and 36, respectively.
Page 121
NORTH AMERICA
North America Manufacturer Share: Q3 2011
Available Impressions
1%
8%
21%
7%
7%
12%
19%
12%
13%
Apple
RIM
HTC
Nokia
Samsung
LG
Motorola
SonyEricsson
Others
Manufacturer
Impressions
% Share
Pt. Chg
Apple
5,539,595,828
20.8%
-8.8
Global
Development
Index
189
RIM
5,127,230,843
19.3%
+6.2
201
HTC
3,429,932,122
12.9%
+0.3
218
Nokia
3,098,919,932
11.6%
+0.1
33
Samsung
3,084,426,789
11.6%
+3.7
65
LG
1,906,662,320
7.2%
+0.2
174
Motorola
1,840,816,034
6.9%
-2.1
262
SonyEricsson
348,220,170
1.3%
-0.4
23
Others
2,238,786,922
8.4%
+0.7
n/a
Apple remains the #1 Manufacturer in the region, however it lost 8.8 share points in Q3
2011.
" Apple is losing share of impressions to Android and RIM in North America
" Due to high smartphone penetration and usage rates in North America, Apple, RIM, HTC, and Motorola over-index in North
America when compared with their global share
Page 122
NORTH AMERICA
North America Handset and Connected Device Detail: Q3 2011
Handset
Impressions
% Share
Pt. Chg
Apple iPhone 4
1,387,115,482
5.2%
+0.1
Global
Development
Index
126
1,130,486,100
4.2%
+3.0
249
1,118,879,203
4.2%
-0.0
141
851,287,999
3.2%
+1.1
219
680,555,900
2.6%
-1.8
397
601,886,759
2.3%
+0.9
183
Samsung SPH-M820-BST
584,650,888
2.2%
n/a
428
574,518,894
2.2%
-1.0
269
Apple iPad I
563,663,658
2.1%
+0.1
153
516,100,880
1.9%
+0.8
160
LG LS670
501,911,065
1.9%
+0.1
429
Apple iPhone 2G
499,910,953
1.9%
-3.1
180
Samsung GT-P1000
491,023,021
1.8%
n/a
179
472,653,814
1.8%
-3.1
362
HTC ADR6300
426,172,380
1.6%
-1.1
425
Page 123
NORTH AMERICA
North America Summary: Q3 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011
% Chg
Total
18,536,684,341
26,614,590,960
43.6%
Apple
29.6%
20.8%
-8.8
Smartphone
14,410,474,727
21,795,589,484
51.2%
RIM
13.1%
19.3%
+6.2
Advanced
4,126,209,614
4,819,001,476
16.8%
HTC
12.6%
12.9%
+0.3
Mobile Web
9,271,810,268
12,718,755,119
37.2%
Nokia
11.6%
11.6%
+0.1
App
9,264,874,073
13,895,835,841
50.0%
Samsung
7.9%
11.6%
+3.7
Q2 2011
Q3 2011
Pt. Chg
Android
33.5%
40.3%
+6.8
Canada
16.9%
+5.3
iPhone OS
29.6%
20.8%
-8.8
Mexico
10.4%
-2.1
RIM OS
13.1%
19.3%
+6.2
" The InMobi North America network grew by 43.6% impressions in Q3, mostly driven by
smartphones.
" Within the region, Canada was fastest growing mobile ad market, gaining +5.3 share points of
regional ad share.
" RIM OS began catching up to iPhone OS, the #2 mobile platform in the region by mobile ad
impressions. The difference between the 2 is now only 1.5 share points.
Page 124
2,306,821,648
2,765,003,595
20%
n/a
n/a
Smartphone
1,100,591,250
1,408,643,167
28%
67
104
Advanced
1,206,230,398
1,356,360,428
12%
283
95
Mobile Web
2,174,514,018
2,501,720,496
15%
189
115
App
132,307,630
263,283,099
99%
18
45
Page 125
MEXICO
OS Share: Q3, 2011
Available Impressions
RIM OS
Nokia OS
24%
35%
Android
Symbian OS
iPhone OS
8%
Others
10%
13%
10%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
RIM OS
970,630,321
35.1%
+6.0
182
366
Nokia OS
354,376,777
12.8%
+1.6
230
70
Android
287,456,103
10.4%
+5.9
26
46
Symbian OS
278,109,036
10.1%
-4.1
160
57
iPhone OS
220,011,755
8.0%
-6.5
38
72
Others
654,419,603
23.7%
-3.0
n/a
n/a
Page 126
MEXICO
Manufacturer Share: Q3, 2011
Available Impressions
2%
2%
3%
5%
5%
35%
8%
8%
RIM
Nokia
LG
Samsung
Apple
Motorola
SonyEricsson
Sony
Nintendo
Others
11%
22%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
RIM
970,630,321 35.1%
+6.0
182
366
Nokia
603,281,689 21.8%
-1.5
187
61
LG
291,688,567 10.5%
+1.7
147
256
Samsung
225,570,470
8.2%
+2.4
70
46
Apple
220,011,755
8.0%
-6.5
38
72
Motorola
130,255,024
4.7%
+1.9
68
179
SonyEricsson 129,908,310
4.7%
-0.9
359
83
Sony
55,537,972
2.0%
-1.5
533
914
Nintendo
42,600,618
1.5%
-1.1
470
804
Others
95,518,869
3.5%
-0.7
n/a
n/a
Page 127
MEXICO
Handset and Connected Device Detail: Q3, 2011
+1.9
Regional
Development
Index
491
Global
Development
Index
693
Handset
Impressions
% Share
Pt. Chg
570,889,707
20.6%
Nokia C3-00
227,942,412
8.2%
+2.2
807
613
92,007,777
3.3%
+1.7
172
275
Nokia 6300
77,369,826
2.8%
-1.3
658
155
66,532,647
2.4%
-2.0
75
165
Apple iPhone 4
64,742,262
2.3%
-0.1
45
57
Nokia 5530
63,328,064
2.3%
-1.4
980
960
LG LG-C305
56,761,299
2.1%
+2.1
1,022
3826
Motorola i1
50,350,263
1.8%
+1.1
431
1337
LG GM360
48,708,557
1.8%
-0.1
1,001
3078
47,430,675
1.7%
-1.2
610
1063
Samsung GT S5560
47,353,726
1.7%
-0.3
1,002
2702
46,140,591
1.7%
+1.1
39
98
Samsung GT-S3350
42,781,041
1.5%
+1.1
958
907
40,471,754
1.5%
+0.5
324
1322
Nintendo DSi
36,471,360
1.3%
-0.9
479
796
33,712,384
1.2%
+0.3
54
99
33,669,960
1.2%
0.0
96
393
Samsung GT-M3710
31,399,243
1.1%
0.0
1,010
2,697
LG P500h
28,783,003
1.0%
+0.6
493
1,014
Page 128
MEXICO
Summary: Q3, 2011
Top 3 OS Systems: % Share of Available Impressions
% Chg
Total
2,306,821,648
2,765,003,595
20%
Smartphone
1,100,591,250
1,408,643,167
28%
Advanced
1,206,230,398
1,356,360,428
12%
Mobile Web
2,174,514,018
2,501,720,496
15%
App
132,307,630
263,283,099
99%
Q2 2011
Q3 2011
Pt. Chg
RIM OS
29.1%
35.1%
+6.0
Nokia OS
11.2%
12.8%
+1.6
Android
4.5%
10.4%
+5.9
Q3 2011
Pt. Chg
18.8%
20.6%
+1.9
Nokia C3-00
6.0%
8.2%
+2.2
Q2 2011
29.1%
Q3 2011
35.1%
Pt. Chg
+6.0
Nokia
23.3%
21.8%
-1.5
LG
8.8%
10.5%
+1.7
1.6%
3.3%
+1.7
Samsung
5.8%
8.2%
+2.4
Nokia 6300
4.1%
2.8%
-1.3
Apple
14.4%
8.0%
-6.5
4.4%
2.4%
-2.0
Apple iPhone 4
2.4%
2.3%
-0.1
Nokia 5530
3.7%
2.3%
-1.4
LG LG-C305
0.0%
2.1%
+2.1
Motorola i1
0.8%
1.8%
+1.1
LG GM360
1.8%
1.8%
-0.1
Page 129
USA SUMMARY
13,745,120,097
18,850,485,743
37%
n/a
n/a
Smartphone 11,473,435,354
16,653,417,907
45%
107
167
Advanced
2,271,684,743
2,197,067,836
-3%
60
20
Mobile Web
5,055,428,448
5,814,717,016
15%
65
39
App
8,689,691,649
13,035,768,727
50%
132
329
Page 130
USA
OS Share: Q3, 2011
Available Impressions
3%
3%
6%
Android
iPhone OS
RIM OS
10%
Symbian OS
Nokia OS
52%
Others
26%
Regional
Global
% Share Pt. Chg Development Development
Index
Index
OS
Impressions
Android
9,881,963,885
52.4%
+9.9
130
233
iPhone OS
4,859,487,305
25.8%
-8.4
124
234
RIM OS
1,856,490,433
9.8%
+4.1
51
103
Symbian OS
621,259,882
3.3%
-1.4
52
19
Nokia OS
531,559,232
2.8%
-0.3
51
15
Others
1,099,725,007
5.8%
-3.9
n/a
n/a
Page 131
USA
Manufacturer Share: Q3, 2011
Available Impressions
11%
26%
6%
8%
9%
17%
Apple
HTC
Samsung
RIM
Motorola
LG
Nokia
Others
10%
14%
Regional
Global
Manufacturer Impressions % Share Pt. Chg Development Development
Index
Index
Apple
4,859,487,305 25.8%
-8.4
124
234
HTC
3,158,131,936 16.8%
+0.7
130
283
Samsung
2,568,737,894 13.6%
+5.0
118
76
RIM
1,856,490,433 9.8%
+4.1
51
103
Motorola
1,652,883,105 8.8%
-2.5
127
332
LG
1,538,534,842 8.2%
+0.5
114
198
Nokia
1,138,590,683 6.0%
-1.5
52
17
Others
2,077,629,545 11.0%
+2.1
n/a
n/a
Page 132
USA
Handset and Connected Device Detail: Q3, 2011
+0.4
Regional
Development
Index
118
Global
Development
Index
150
3.5%
+2.1
109
239
650,648,146
3.5%
-2.2
135
536
Samsung SPH-M820-BST
580,226,464
3.1%
+3.1
140
599
551,398,944
2.9%
-1.0
136
365
509,211,788
2.7%
+2.2
64
159
LG LS670
498,173,168
2.6%
+0.2
140
601
Apple iPad I
484,497,272
2.6%
+0.3
121
186
Apple iPhone 2G
475,292,976
2.5%
-3.3
134
242
Handset
Impressions
% Share
Pt Chg
Apple iPhone 4
1,162,597,655
6.2%
657,180,592
Samsung GT-P1000
471,716,841
2.5%
+2.5
136
242
431,130,480
2.3%
-3.5
129
466
HTC ADR6300
417,073,539
2.2%
-1.3
138
588
Huawei M860
398,324,053
2.1%
-0.7
140
596
Motorola DroidX
384,447,363
2.0%
-1.5
140
572
Motorola Droid 2
348,870,682
1.9%
-0.3
140
582
HTC PC36100
314,193,533
1.7%
-2.6
139
577
HTC Desire HD
291,680,714
1.5%
+0.0
136
343
Motorola Droid
289,958,490
1.5%
-0.3
140
578
HTC Glacier
255,638,003
1.4%
-0.5
137
575
254,258,163
1.3%
+0.2
106
436
HTC ADR6400L
246,015,903
1.3%
+1.3
140
599
Apple iPhone 3G
239,518,794
1.3%
-0.8
127
169
LG MS690
218,823,260
1.2%
+0.2
140
601
Page 133
USA
Summary: Q3, 2011
Available Impression Volume & Composition
Q2 2011
Q3 2011
Total
13,745,120,097
18,850,485,743
37%
Smartphone
11,473,435,354
16,653,417,907
45%
Advanced
2,271,684,743
2,197,067,836
-3%
Mobile Web
5,055,428,448
5,814,717,016
15%
App
8,689,691,649
13,035,768,727
50%
Q2 2011
Q3 2011
Pt. Chg
Android
42.6%
52.4%
+9.9
iPhone OS
34.2%
25.8%
-8.4
RIM OS
5.7%
9.8%
+4.1
34.2%
25.8%
-8.4
HTC
16.0%
16.8%
+0.7
Samsung
8.6%
13.6%
+5.0
RIM
5.7%
9.8%
+4.1
Motorola
11.3%
8.8%
-2.5
Q2 2011
Q3 2011
Pt. Chg
5.8%
6.2%
+0.4
1.4%
3.5%
+2.1
5.6%
3.5%
-2.2
0.0%
3.1%
+3.1
4.0%
2.9%
-1.0
0.5%
2.7%
+2.2
LG LS670
2.4%
2.6%
+0.2
Apple iPad I
2.3%
2.6%
+0.3
Apple iPhone 2G
5.9%
2.5%
-3.3
Samsung GT-P1000
0.0%
2.5%
+2.5
Apple iPhone 4
Apple iPod Generation
IV
Apple iPod Generation
II
Samsung SPH-M820BST
Page 134
Definitions:
Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm
OS, Nokia N & E Series Phones, or Samsung Bada.
Advanced: Any impression served to any OS or handset not included in the smart phone definition above.
Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for applicationlayer network communications in a wireless-communication environment.
App (Application): Any impressions served to a mobile application resident on the consumer mobile device.
Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular
company providing service for mobile phone subscriber served the impression.
OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and
provides common services for execution of various application software receiving the impression.
Handsets and Connected Device: The make and model of the mobile device receiving the impression.
Manufacturer: The OEM manufacturer of the mobile device receiving the impression.
Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1%
share.
Page 135
NEXT STEPS
This data is part of a series of network reports that are released monthly.
Additional regions and markets will be released throughout the quarter.
Release Schedule
Once a quarter InMobi will release a full data report which will include global, regional and country
data views. The next full release is planned for mid January. Infographics with monthly data will be
available in November and December. Monthly data updates including key information by market will
be released via our mailing lists and website.
While we move to a quarterly release schedule, we will still continue to release insightful data on key
markets across regions on a monthly basis. These releases will shed light on emerging trends and
unique developments specific to those key markets.
Page 136