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CEO Samantha Strickland earned the moniker Queen of Branding during years with Leading Ladies, Inc., where she served as a regional producer for the Miss Universe Organization. While producing both live and televised events for the company, her theories on personal branding earned national attention. Sams years of marketing leadership over the past 15 years have been recognized dozens of times on a local, state, and national level. For instance, Sam conceptualized and directed every aspect of the award-winning weLiveFIT! Challenge, which is widely regarded as one of the most effective early uses of social media marketing in the state of Florida, winning the 2010 Dick Pope All Florida Golden Image Award from the Florida Public Relations Association, Louis Herring Award for Philosophy in Action from the League of Southeastern Credit Unions, a National Merit Award for Social Media Campaign from the Credit Union National Association. However, trophies dont dene talent; results do. Thats why even as the economy struggles, clients from all types of industries ock to her marketing rm seeking solutions to their challenges. Sam is known as a trailblazer in corporate branding and social media marketing and brings this experience to every project ready to DIVE in headrst. She holds graduate and undergraduate degrees from Florida State Universitys prestigious College of Communication, and she has served as an adjunct professor of communication at Barry University. She is a graduate of Leadership Tallahassee and serves on numerous community boards and committees including the Chamber of Commerce, Tallahassee Film Festival, and Florida State University to name a few. She has been featured as an inuential leader in 850 Magazine, Tallahassee Magazine, and Tallahassee Woman Magazine, and was honored as a Distinguished Leadership Award Nominee.