RESEARCH REPORT ON EMPLOYEES JOB SATISFACTION

Submitted To, MR. K.A. SHREENIVASAN, Associate Prof/SOM SASTRA UNIVERSITY

Submitted By,
VENKATESH

VIKNESWARAN. VIDHYA.S JAYAPRADHA.R

TABLE OF CONTENTS
S.No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. PARTICULARS Introduction Problem statement Area of study Objectives Data collection method Sampling Design Statistical tool used Review of literature Analysis & interpretation Frequency tables Correlation Findings & recommendations Conclusion Bibliography Appendix PAGE NUMBER 3 3 3 4 4 4 4 4 5 22 27 30

INTRODUCTION:
In the year where technology is a must, individuals are benefited in the different service it brought into their lives. Most of the individuals use the technologies to help them work on completing their jobs. Most students use the advantage of the technologies to help with their homework through internet, and most of the business enterprise uses this accessibility on technology in their area of marketing. Questionnaires were given to all students who are from different structures and the data was collected. The questionnaires contains the questions about gender, age, types of phones, total number of phones, frequency of usage, purpose of usage, frequency of trailability, frequency of reliability and get a analyzes of it. The scaling methods used are closed ended and linkert scaling techniques. We took a sample with majority of student communities. They gave the feedback and accurate information. This data was collected from primary source.

PROBLEM STATEMENT:
The problem statement of this research gives the collection of different opinions from the users who are using the various types of cell phones. This statement is taken by method of hypothesis. The hypothesis is about age and gender group, total number of friends and different mobile services and models. These hypotheses are evaluated and results are got out of them.

AREA OF STUDY:
We cover the area for research is to meet various college students who are in and around trichy and thanjavur. Their views are our samples and it is going to be the basis for our research. Our sample size is about 100 people.

OBJECTIVES:
The peoples attitude towards the usage of mobile phones is to be studied. And it impact is also measured with the help of collected data and its analysis.

DATA COLLECTION METHOD:

The data collection method used for the mini project is Primary Data Method.

SAMPLING DESIGN:
The sampling Design used for this mini project is Random Sampling.

STATISTICAL TOOL USED:

The Mean and Standard Deviation to be measured using SPSS 16.0

REVIEW OF LITERATURE:
Mobile phones or cellular phones had evolved from being ordinary short messaging to call to digital camera to mp3 and now as an alternative for the television, radio, and internet. This evolution is believed in the duty of technology to answer the different needs (2009; 2007). This evolution affects the lives of every individuals and as well as giving another opportunity to different business enterprises. The communication is the only purpose of the business to enter the sphere of advertising and simply maintaining the social relationships on their target consumers (2009). The role of this study is to find out the purpose for which the cell phones are being mostly used. The growing technology has made mobile phones as a mini form of computers wherein one can chat, listen to music, watch videos, etc.

ANALYSIS AND INTERPRETATION:

Sex parameter:

Result:

More feedbacks were collected from male sex.

Region parameter:

Result:

More feedbacks were collected from trichy area than tanjore.

Age parameter:

Result:

More feedbacks were collected from age group of 21-25.

Profession parameter:

Result:

More feedbacks were collected from students of age group of 21-25.

Research questions:
Having cell phones?

INTERPRETATION: This ratio and chart shows that major section of the society uses the cell phones and there may be only one in hundred who does not have it. This shows the frequency of people to possess a cell phone.

How often do you change it?

INTERPRETATION: As per this analysis, it is clear that most of the people keep changing their cell phones in 1-3 years. When the reason for it was searched, we found out that it was mainly because of the concept called latest trend that had attracted many to change it this way.

Type of phone preferred?

INTERPRETATION: Even though people prefer latest technology, it is very much evident from the above question that they prefer type model more than the touch one. When questioned, they told that it was easy to use the touch model since they got accustomed to it.

Number of cell phones in family?

INTERPRETATION: Survey of this question showed that 50% of the population has more than 4 cell phones at home. This is because they preferred various networks so that they can stay connected at any time through any network.

More usage as per age group?

INTERPRETATION: The age group of 21-25 uses the cell phone more. Age group of 16-20 also uses the phones more. The reason for this is this age group gets easily attracted by the various features that are provided. The main target of the cell phone producers is the age group of 15-25.

Time spent on phones daily?

INTERPRETATION: Analysis of this question showed that there are two extreme ends of population; either they use the phones for less than 30 minutes or they use it for 1 hour and more. This reflects that some section of the society is too much addicted to the usage of phones.

Preference of phones: branded? Unbranded?

INTERPRETATION: As per this analysis, the buyers had more choice of buying branded phones since they trusted upon the quality of such phones and also on their easy availability of accessories. The unbranded ones were mainly preferred because of its availability at lower prices.

Preference of which branded mobile?

10

INTERPRETATION: The nokia phones are more preferred by the customers followed by Samsung, sony erricson and blackberry. The population choosing other phones are very meger compared to the Nokia. This is because of the number of years since Nokia is working and also the quality of its produce.

Reason for selection:?

INTERPRETATION: Majority of the sample considered quality as the main factor for deciding upon the purchase. The next factor that was given importance was the price. The buyers are conscious enough to see that they get the maximum best quality out of the minimum best prices.

11

Kind of mobile: single sim? Dual sim?

INTERPRETATION: Many of the people prefer choosing single sim rather than dual sim because they felt more problems while using dual sim. They felt that both the sims not working at the same time did not serve the very purpose of having the dual sim. Therefore, the purpose of buying it stands dissolved.

Purpose of frequent usage?

INTERPRETATION: The usage of cell phones for the purpose of making calls was more when compared to others. The next purpose for which it was more used was text messaging. These days usage of cell phones for the access to internet is becoming greater. This shows that the cell phones are developing at a faster pace as per the customer needs.

12

Preference of price range?

INTERPRETATION: The distribution of price range is more or less equal in all the age groups of people. It is slightly greater in the price range of 2000-4000. This is also more in the range of 6000 & above. This reflects that the customers are more technology- oriented than considering about the price.

Is price important?

13

INTERPRETATION: Many buyers felt that price is also an important factor while considering the buying of cell phones. The reason for the selection of a considerable price in the above question also proves this fact that people are somewhat driven by the prices too.

Features of cell phones? *Voice clarity

*Early messaging

*Fast internet access

14

*Storage capacity

*Easy access

*Shortcut availability

15

*Memory support

*Latest technology

*Long battery life

16

*Camera

*Varied gaming

*Accessories availability

17

*Prestige

*Style

*Thickness of phone

18

INTERPRETATION: The current features of the cell phones were put to a test by this question. The results proved that the buyers were satisfied with the current featured that their mobile phones possessed. With regard to all the features that were mentioned, all of them proved to be equally satisfactory.

Buying motive satisfied?

INTERPRETATION: Since most of the customers were happy with the features that their current cell phones provided, many of them said that the purpose of them buying the mobiles got satisfied and that they were happy with the brand that they pick up.

Role of mobile phones?

19

INTERPRETATION: As the world is going on at a rapid pace, many of the interviewees felt that mobiles had become a necessity; they couldnt imagine a world without having a cell phone in hand. The attitude of their feelings only provokes the company to provide more growing features.

Prolonged use- health problems?

INTERPRETATION: Many of the aware population feel that even though the prolonged use causes health problems, cell phones have become an inevitable part of ones life. People who easily get addicted to mobiles rather find it very difficult to leave them at a later stage when they realize.

Preference of buying a phone in future?

20

INTERPRETATION: Generally, we are influenced by what we see around us. When asked whether people who dont have a cell phone today, will like to buy it tomorrow, the many replies that we got were yes. This is so because nowadays mobiles have become a symbol of status and prestige.

Mobiles ruining younger generation?

INTERPRETATION: This is a question that was put before the public in order to check whether they were aware of the problem. To the satisfaction, many voted in favour of the question. This showed us the level of awareness among the users about the ill effects of the mobile phones.

Extra services?

INTERPRETATION:
21

As the users were already satisfied with the current features of their phones, many of tham did not demand for anything further. But the industry is still working hard to provide additional features and show its company the best.

FREQUENCY TABLES:
SEX Cumulative Frequency Valid MALE FEMALE Total 39 36 75 Percent 52.0 48.0 100.0 Valid Percent 52.0 48.0 100.0 Percent 52.0 100.0

Source: Primary Data

REGION

Frequency Valid TRICHY 49 TANJORE Total 26 75

Percent 65.3 34.7 100.0

Valid Percent 65.3 34.7 100.0

Cumulative Percent 65.3 100.0

Source: Primary Data

AGE

22

Cumulative Frequency Valid 10-15 16-20 21-25 26-30 Total 1 12 59 3 75 Percent 1.3 16.0 78.7 4.0 100.0 Valid Percent 1.3 16.0 78.7 4.0 100.0 Percent 1.3 17.3 96.0 100.0

Source: Primary Data

OCCUPATION Cumulative Frequency Valid STUDENT BUSINESS PROFESSION EMPLOYED Total 67 1 2 5 75 Percent 89.3 1.3 2.7 6.7 100.0 Valid Percent 89.3 1.3 2.7 6.7 100.0 Percent 89.3 90.7 93.3 100.0

Source: Primary Data

HOLDING CELLPHONE Cumulative Frequency Valid YES NO Total 74 1 75 Percent 98.7 1.3 100.0 Valid Percent 98.7 1.3 100.0 Percent 98.7 100.0

Source: Primary Data

OFTEN CHANGING

23

Cumulative Frequency Valid 1-3 YEARS 3-5YEARS VERY RARELY Total 41 15 19 75 Percent 54.7 20.0 25.3 100.0 Valid Percent 54.7 20.0 25.3 100.0 Percent 54.7 74.7 100.0

Source: Primary Data

TYPE OF PHONE PREFER Cumulative Frequency Valid TOUCH SCREEN TYPE MODEL TOUCH AND TYPE Total 13 42 20 75 Percent 17.3 56.0 26.7 100.0 Valid Percent 17.3 56.0 26.7 100.0 Percent 17.3 73.3 100.0

Source: Primary Data

ACCORDING TO AGEGROUP Cumulative Frequency Valid 10-15 16-20 21-25 26-30 Total 7 24 39 5 75 Percent 9.3 32.0 52.0 6.7 100.0 Valid Percent 9.3 32.0 52.0 6.7 100.0 Percent 9.3 41.3 93.3 100.0

Source: Primary Data

24

SPEND DAILY ON PHONE Cumulative Frequency Valid LESS THAN 30 MINUTES 30 MINUTES TO ONE HOUR 1 HOUR AND MORE 4 Total 24 17 32 2 75 Percent 32.0 22.7 42.7 2.7 100.0 Valid Percent 32.0 22.7 42.7 2.7 100.0 Percent 32.0 54.7 97.3 100.0

Source: Primary Data

BRAND OR UNBRANDED PHONE Cumulative Frequency Valid BRANDED UNBRANDED 5 Total 70 4 1 75 Percent 93.3 5.3 1.3 100.0 Valid Percent 93.3 5.3 1.3 100.0 Percent 93.3 98.7 100.0

Source: Primary Data

PREFER BRAND Cumulative Frequency Valid NOKIA SAMSUNG SONYERICSON BLACKBERRY OTHERS Total 49 15 9 1 1 75 Percent 65.3 20.0 12.0 1.3 1.3 100.0 Valid Percent 65.3 20.0 12.0 1.3 1.3 100.0 Percent 65.3 85.3 97.3 98.7 100.0

Source: Primary Data

25

HEALTH PROBLEM Cumulative Frequency Valid YES NO 3 Total 55 7 13 75 Percent 73.3 9.3 17.3 100.0 Valid Percent 73.3 9.3 17.3 100.0 Percent 73.3 82.7 100.0

Source: Primary Data

RUINING YOUNGER GENERATION Cumulative Frequency Valid YES NO 3 Total 49 10 16 75 Percent 65.3 13.3 21.3 100.0 Valid Percent 65.3 13.3 21.3 100.0 Percent 65.3 78.7 100.0

Source: Primary Data

26

CORRELATION:
Correlations HOLDING AGE Spearman's rho AGE Correlation Coefficient Sig. (2-tailed) N HOLDING CELLPHONE Correlation Coefficient Sig. (2-tailed) N 1.000 . 75 -.278
*

CELLPHONE -.278
*

.016 75 1.000 . 75

.016 75

Source: Primary Data

Correlations TYPE OF PHONE AGE Spearman's rho AGE Correlation Coefficient Sig. (2-tailed) N TYPE OF PHONE PREFER Correlation Coefficient Sig. (2-tailed) N 1.000 . 75 -.045 .701 75 PREFER -.045 .701 75 1.000 . 75

Source: Primary Data

27

Correlations SPEND DAILY AGE Spearman's rho AGE Correlation Coefficient Sig. (2-tailed) N SPEND DAILY ON PHONE Correlation Coefficient Sig. (2-tailed) N 1.000 . 75 .040 .732 75 ON PHONE .040 .732 75 1.000 . 75

Source: Primary Data

Correlations AGE Spearman's rho AGE Correlation Coefficient Sig. (2-tailed) N STYLE Correlation Coefficient Sig. (2-tailed) N 1.000 . 75 .072 .542 75 STYLE .072 .542 75 1.000 . 75

Source: Primary Data

28

Correlations OFTEN AGE Spearman's rho AGE Correlation Coefficient Sig. (2-tailed) N OFTEN CHANGING Correlation Coefficient Sig. (2-tailed) N 1.000 . 75 -.018 .879 75 CHANGING -.018 .879 75 1.000 . 75

Source: Primary Data

INTERPRETATION: There is a negative correlation between age and holding cell phones. The age group does not have any role to play in the type of phone preferred; that also has negative correlation. The changing of phones does not depend upon the age as evident from the correlation table. The time spent on phone and its style has strong connection with the age factor. The style factor has strong positive correlation, i.e. more than 0.5.

29

FINDINGS AND RECOMMENDATIONS:

It has been found out from the research that % of male who has filled the questionnaire is 60.7 and the female is 39.3. The age group who has answered the maximum is 69.7% that is age of 21 to 25 and the minimum % is 30.3% age below 20yrs.

It has also been found that the mobile phones are being more used for calling and messaging than for some other purposes. Correlation of the variables with age has been found out and certain factors have proved to have strong positive correlation.

It has also been found out that the Nokia company phones are moving faster in market as compared to others.

The buying behavior of the customer with regard to the cell phone sector is found. It has also been visualized that the users are aware of the ill effects of the prolonged usage of mobile phones.

The number of cell phones that a family holds and the reason for having more number were analyzed. The problem with using dual sim phones were also discussed with the users.

The time a person spends, on an average, in a particular day, was also taken into account.

30

CONCLUSION:
From the study conducted above, it is concluded that the usage of cell phones were more among the youth and that they preferred branded, single sim phones. They were happy with the features that their phones provided and were not prone to changes. They are also aware of both the effectiveness & harmfulness of technology oriented cell phones.

BIBLIOGRAPHY:
1. Turkish online journal of education technology. 2. Google websites. 3. Research project of Mr. Alison M. Wolfe Elmera College. 4. Empherical study of mobile phones usage using diffusion of innovation model-rogger theory. 5. Statistical methods by S.P. Gupta.

31

APPENDIX:
QUESTIONNAIRE ON USAGE OF CELL PHONES Personal details:
1. 2. 3. 4. Name(optional) : Sex : Male Female Region :Trichy Tanjore Age : 10-15 16-20 21-25 26-30 30 and above 5. Occupation : Student Business Profession Employed

Research questions:
1. Do you have a cell phone? : Yes No

2.How often do you change it? : 1-3 years 3-5 years Very rarely 3.Which type of phone you prefer? : Touch screen Type model Touch and type 4.How many cell phones are there in your family? : 1 2 3 4 and more 5.Which group, according to you, uses the cell phones much? : 10-15 16-20 21-25 26-30 30 and above 6.How much time do you spend daily on phone? : Less than 30 minutes 30 minutes-1 hour 1 hour & more 7.Do you prefer branded phones or unbranded ones? : .. 8.What branded mobile do you prefer? : Nokia Samsung Motorola Onida Sony erricson LG

32

 Apple BlackBerry Virgin Others (specify): .. 9.What is the reason for the above selection? : Price Quality Sound clarity Guarantee Easy availability of accessories Customer service Varied features Availability of various models Storage capacity of cell phones Any other (specify) 10. Which kind of mobile do you prefer? : Single Sim Dual Sim 11. What is the purpose for its frequent usage? : Phone calls Text messaging Internet access 3G services Picture messages Conference calls Listening to songs Watching movies Dictionary purposes
33

 Radio facility Mathematical operations Playing games Others (specify) ... 12. At what price range do you prefer to buy? : 1000-2000 2000-4000 4000-6000 6000& above 13. Do you think price plays an important role in selecting the cell phones? : Yes No 14. Features of cell phones: Features Very much dissatisfied Dissatisfied Neutral Satisfied Very much satisfied

Voice clarity Easy messaging Fast net access Storage capacity Easy access Shortcut availability Memory support Latest Technology Long battery life Camera Varied gaming Accessories

34

Availability Prestige Style Thickness of phone 15. Did the purpose of your buying mobile got satisfied? : Yes No

16. What, according to you, mobile phones are? : Necessity Luxury Disturbance Time pass 17. Do you think prolonged use of cell phones causes health problem? : Yes No No comments 18. If you dont have a phone now, would you prefer buying it? : Yes No No comments 19. Do you feel mobiles are ruining the younger generations? : Yes No 20. Any extra services you would like the cell phones to provide?:

THANK YOU FOR YOUR RESPONSE

35