INSTITUTE OF MANAGEMENT AND DEVELOPMENT

PROJECT REPORT ON

NOKIA
(COMPANY PROFILE) (MBA+PGPM) 3RD SEMESTER (BATCH-32)

SUBMITTED TOPROF. VEENU ARORA

SUBMITTED BYTUSHAR GUPTA ROLL NO.-321101228

COMPANY PROFILE

Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over 42 billion and operating profit of 2 billion as of 2010.

MISSION
Many organizations develop formal mission statements that answer these questions. A mission statement is a statement of the organizations purpose-what it wants to accomplish in the larger environment. A clear mission statement acts as an invisible hand that guides people in the organization. The mission statement of NOKIA is CONNECTING PEOPLE

VISION
March 2011 Our strategic intent is to build great mobile products. Our job is to enable billions of people everywhere to get more of lifes opportunities through mobile.

OBJECTIVES
The goal of NOKIA is to be a good corporate citizen wherever we operate, as a responsible and contributing member of society. We take part in long-term projects aimed at helping young people create their own place in the world, for example through our global youth programs.

BACKGROUND

Nokia Corporation is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Nokia also provides equipment, solutions and services for communications networks through Nokia Siemens Networks. From January 1, 2004 through March 31, 2007, Nokia had four business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks, supported and serviced by two horizontal groups: Customer and Market Operations and Technology Platforms, in addition to various Corporate Functions.

PRODUCT/SERVICES

Smart Devices: our business unit which focuses on smartphones, and additionally on exploring nextgeneration opportunities in devices, platforms and user experiences to support our industry position and longer-term financial performance. Mobile Phones: our business unit focused on bringing a modern and affordable mobile experience to people around the world. NAVTEQ: a leading provider of comprehensive digital map information and related locationbased content and services for mobile navigation devices, automotive navigation systems, Internet-based mapping applications,and government and business solutions. Nokia Siemens Networks: jointly owned by Nokia and Siemens, is one of the leading providers of telecommunications infrastructure hardware, software and professional services globally.

SCALE OF OPERATION

Austria,Bahrain,Belgium,Bosnia-Herzegovina,Croatia,Cyprus,Czech Republic,Denmark, Finland,France,Germany,Greece,Gulf countries,Hungary,Israel,Italy,Kuwait,Lebanon, Luxembourg,Malta,Monaco,Netherlands,Norway,Oman,Poland Portugal,Qatar,Saudi Arabia,Serbia and Montenegro,Slovakia,Slovenia,Spain,Switzerland,Tunisia,Turkey,UAE, Yemen.

STRUCTURE

KEY PEOPLE:Chairman Stephen Elop President and CEO Esko Aho Executive Vice President, Corporate Relations and Responsibility Jerri DeVard Executive Vice President, Chief Marketing Officer Colin Giles Executive Vice President, Sales Timo Ihamuotila Executive Vice President, Chief Financial Officer Mary T. McDowell Executive Vice President, Mobile Phones Louise Pentland Executive Vice President, Chief Legal Officer Niklas Savander Executive Vice President, Markets Henry Tirri Executive Vice President, Chief Technology Officer Juha krs Executive Vice President, Human Resources Dr. Kai istm Executive Vice President, Chief Development Officer

SWOT ANALYSIS
Strengths Nokia has the strong brand name which is its one of the most important strength because it is then favorable for Nokia to launch its new products because it is reliable for the customers by establish as strong brand.Its distribution network is wide globally so the products are easily available for the target customers.Nokia has also strong finances which make it possible to make innovations easily. Nokia products are easy to use for everyone, even an illiterate person in some developing countriesuse Nokia easily.Nokia has high range of products which is attractive for the customers. Nokia mobile sets have high re-sell value as compared to others which is favorable for Nokia as well as for the customers. Weaknesses Nokia have high prices as compared to others but its good quality and reliable products somehow cover this weakness of Nokia but still it is weakness and lower class is unable to purchase Nokia products.Some of the Nokia products are not user friendly which didnt get success in the market.Nokias sales and service centers are very few therefore its after sale service is not impressive. If the customers face the problem in the product then they have to face difficulty. Opportunities Nokia can expend its market share by introducing brand in new market and by catering new target market as well.It can also capture more market share and attract more customers in existing market by changing price and introducing new product range and also by innovating product features of existing products.Telecommunication market is growing rapidly and more people are being interested towards the industry so it is great opportunity for Nokia to expand market share and to grow as well. Threats As the telecommunication industry is increasing with that not only opportunities increasing but also threats are equally increasing with the growth of the telecom industry. The completion is getting explosive with the growth of the market. More and more competitors are entering in the market which is a big threat for Nokia.Some competitors offer products at low prices and as the economy is falling down the customers are more attracting towards the products of low prices. So those competitors can take away the market share of Nokia. Another threat for Nokia is the growth of WLL network because Nokia provides CDMA cell phones so its products can go toward the down fall with the rise of WLL network.

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