Enterprise Mobility - Unplugged

Challenges and Opportunities - Indian Perspective

Market Research
By Devendra Prasad
devendraprasad09@gmail.com +91 9818682660

E2E Research

Table of Contents
1. Abstract 2. Enterprise Mobility Background 2.1. Enterprise Mobility process and components 2.2. Drivers of Enterprise Mobility 2.3. Must have factors for successful Enterprise Mobility Adoption 2.4. Benefits of enterprise mobility adoption 2.5. Global Level Enterprise Mobility Technology, Usage Trend & Fact Sheet 2.6. India Level Enterprise Mobility Technology, Usage Trend & Fact Sheet 3. Industry Static and Dynamic Factors 3.1. Enterprise Mobility Challenges Fact Sheet 3.2. Major Initiatives and Launches in Enterprise Mobility Space 3.3. Enterprise Mobility Usages Reality In India 3.4. Conclusion 3.5. Annexure

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E2E Research

1 Abstract
The proposed review report offers an insight of Enterprise Mobility extension from business to consumer segment within Indian perspective. Mobility is an integrated communications tool across industrial sector covering SME,SMB and Large Enterprise with wide requirement dimensions to fulfill stringent data access and submission qualification mechanism to enhance B2B and B2C seamless mobility. In order to be successful in the above mentioned segments, the enablers such as content provider, technology enabler, network providers and application developer must demonstrate focus on Pre-requisite, Drivers, Challenges, Ecosystem Players, Current and Future Usage Pattern, Geographical acceptance, Sell through positioning. The proposed report is designed with clear demarcation on the current and expected challenges and opportunities around enterprise mobility offering towards B2C segmentation which is largely untouched across globe and not even thought of in India on the implementation and business side. The proposed report also highlights the must have requirements to achieve seamless business for consumer mobility for user trying to access services or product or application from fixed to wireless network domain. Report would help to understand the changing environment around end-to-end form factor of Device, Platform evolution, Unified Network convergence, Product aggregation and, Service bundling through applications and Business dynamics attached with B2C Enterprise Mobility. The takeaway of the proposed report would help to understand intrinsic and external aspects such as: I. II. III. Attached process and components of Enterprise Mobility Current usage and future usage drivers in changed enterprise dynamics Current and Future direction of Enterprise mobility within Indian geographical space IV. Current and Future Tactical and Strategic positioning of mobility service for B2B segment and opportunities in B2C segment V. Platform, Network and Device agnostic B2C services or product management

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E2E Research VI. Major challenges faced by Enterprise for the adoption of Enterprise Mobility in India VII. Major challenges faced by consumer and prosumer to initiate Enterprise mobility adoption VIII. Ecosystem Player and its postive/negative implications on Enterprise mobility adoption IX. X. Changed dynamics of Enterprise mobility delivery Current and proposed GTM strategies adopted by Enterprise and Service Providers XI. Extension of Enterprise mobility to deliver added VAS services w.r.t to communications services XII. Enterprise mobility product or service or apps providers current offering and reuse of the same to create mobility solution for Enterprise XIII. Available Options

The above mentioned discussion points would enable readers to analyze the positive and negative impacts such as Opportunity window within ecosystem Decision making process of Collaboration vs. Competition Conversion of challenges into opportunities for short, medium and long term revenue growth and client acquisition How to convince customer counter objection regarding device, data access, data security, storage etc Sell through process of Off net or OnNet mechanism to enable seamless delivery and ease of use for consumer or prosumer Development of ecosystem using internal or external value proposition using reduced resources usages and higher reusage of existing service or product through bundling

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E2E Research Would enable to define and refine strategy to enter, gain or encroach competitor market domain with gradual CAPEX and OPEX allocations with recurring revenue from trial to go approach Training, Retraining, Innovation and Reuse of collaborator and channel partner Required co-ordination within organization to enhance reuse methodology, for internal field team, for positioning new services to get market adoption views Define strategies to keep low TCA

The above mentioned takeaway might enable one to quickly qualify and quantify their strategies and refine/define quick to market positioning in highly competitive Indian Enterprise segments which is still in the nascent scenario. Keyword: GoEnterprise, Everywhere Enterprise Mobility Network, EAI,RCA,

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