Beruflich Dokumente
Kultur Dokumente
THOMAS MCDONALD
McDonald.Otterbein@gmail.com
|
P:517.282.9906
7021
Crease
Lane,
Philadelphia,
PA
19128
LinkedIn:
www.linkedin.com/pub/justin-mcdonald/28/b46/a32
Portfolio
URL:
http://be.net/JustinMcDonald/frame
WORK
EXPERIENCE
MARKETING
AUTOMATION
SPECIALIST
|
MEDIDATA
SOLUTIONS
WORLDWIDE
|
APRIL
2012
TO
CURRENT
Description:
As
a
member
of
the
Marketing
Operations
team,
manage
and
assist
Marketing
Automation
Manager
with
Eloqua
administration
tasks
and
custom
Netsuite
CRM
cloud-based
integration.
Work
with
Sales
Operations,
Inside
Sales,
Marketing
Consultants,
Events
Marketing,
and
Product
Marketing
Managers
to
design
and
execute
automation
programs
to
support
operational
functions
of
segmentation,
lead
management,
data
management,
lead
scoring,
event
registration,
and
lead
nurture.
Responsible
for
all
automation
campaign
planning,
development
and
execution
for
7
products
to
nurture
and
qualify
leads
for
Sales.
Train
automation
and
product
team
members
on
Eloqua
software
use
and
best
practices.
Manage
all
custom
HTML
email
template
design,
optimization,
and
training.
Responsible
for
producing
and
maintaining
reports
for
data
quality,
data
standardization,
email,
banner
ads,
and
lead
scoring
performance.
Responsibilities:
Design
and
implement
multi-function
Eloqua
automations,
A/B
testing,
email
design,
identify
new
automation
campaign
opportunities,
identify
Eloqua
operational
improvements,
project
management,
database
management,
marketing
metrics
and
reporting,
marketing
process
refinement,
sales-marketing
process
refinement,
sales
enablement,
training,
best
practice
education,
power
user
and
lead
for
project
management
solution
purchase.
Skills
and
Certifications:
Eloqua
administrative
and
implementation
training,
working
knowledge
of
SQL,
project
management
training,
Google
tools,
intermediate
Excel
skills,
graphic
design
(Adobe
CS6.0
Suite),
understanding
of
CMS,
Netsuite
CRM,
oversaw
purchase
of
enterprise
software,
understanding
of
Javascript,
Adobe
Connect.
MARKETING
COORDINATOR
OF
AUTOMATION
|
QUEST
SOFTWARE
INC.
/
DELL
|
JUNE
2011
TO
APRIL
2012
Description:
As
a
member
of
the
strategic
direct
marketing
team,
worked
closely
with
national
and
international
stakeholders
within
Marketing
and
Sales
to
create
and
execute
marketing
automation
campaigns
to
nurture
and
qualify
leads
for
Sales.
Responsible
for
the
global
direct
marketing
communications
for
the
business
units
Applications
Management
and
Network
management.
Responsibilities:
Design
and
implement
marketing
automations,
identifying
new
automation
campaign
opportunities,
A/B
testing,
email
design,
data
segmentation,
project
management,
database,
e-marketing
metrics,
tracking
and
reporting,
direct
marketing
process
refinement,
and
new
employee
training.
Skills
and
Certifications:
Eloqua
Master
and
Revenue
Life
Cycle
(RLC)
certification,
HMTL
coding,
Marketo,
graphic
design
(Adobe
CS5.5
Suite),
Vertical
Response,
Siebel,
Saleforce.com,
Microsoft
Office,
project
management
software,
Webex,
Sharepoint.
MARKETING
CONSULTING
|
CAMPAIGN
MANAGEMENT,
EXECUTION
OF
TRADITIONAL,
DIGITAL,
AND
SOCIAL
MEDIA
MARKETING
Description:
Worked
under
contract
providing
marketing
strategy
and
graphic
design
for
promotional
materials.
Clients
are
mostly
local
small
business
owners
with
the
exception
of
two
international
clients
including
a
Dutch
diversity
investment
group.
Developed
and
executed
a
large-scale
marketing
campaign
for
a
community
festival
in
the
Netherland
in
2011.
Skills:
Application
of
marketing
strategy,
working
with
diversity
and
sensitivity
to
issues
of
social
responsibility.
MARKETING
INTERN
|
OTTERBEIN
UNIVERSITY,
OFFICE
OF
ADMISSION
|
MAY
2010
TO
JUNE
2011
Description:
Assisted
with
marketing
and
development
of
promotional
materials
as
part
of
a
rebranding
of
the
university.
Responsibilities:
Publication
of
marketing
print
pieces,
updating
internal
documents
to
new
branding
specifications,
cold
calling,
composing
marketing
materials.
CAREER
DEVELOPMENT
ELOQUA
UNIVERSITY
|
ELOQUA
MASTER
CERTIFICATION
&
REVENUE
LIFECYCLE
CERTIFICATION
Description:
Attended
over
20
training
courses
for
Eloqua
Automation
software,
successfully
completed
exams,
exercises,
work
packets,
and
other
requirements
to
obtain
certification.
Over
80
hours
of
work
required
for
completion.
ELOQUA EXPERIENCE 2011 & 2012, SAN FRANCISCO & ORLANDO | EMARKETING CONFERENCE Description: Competed multiple Eloqua power user administration courses and training. Attended informative best practice sessions and case studies from companies who are pushing the limits of automation, lead scoring, and lead management. MAASTRICHT MARKETING DAY | MAASTRICHT, NL | DECEMBER 8, 2010 Description: Participated in marketing workshops hosted by representatives from P&G, Henkel, DSM, Nielsen and Zigila. Skills: Naming/branding techniques, effective use of social networks, and the inclusions of new media opportunities. DELOITTE BUSINESS PROBLEM-SOLVING WORKSHOP | NORTHERN IRELAND, UK | MARCH 2, 2011 Description: Participated in a problem-solving workshop hosted by Deliotte, focusing on problem solving strategies. Skills: Teamwork, leadership, analysis of problems, and problem-solving strategies.
EDUCATION
OTTERBEIN
UNIVERSITY
|
JUNE
2011
Rank:
Magna
Cum
Laude
|
GPA:
3.93
Double
Major:
Business
and
Graphic
Design
|
Departmental
Honors
in
Both
Majors
QUEENS
UNIVERSITY
BELFAST,
NORTHERN
IRELAND,
UK
|
SPRING
2011
Management
School:
Member
of
the
Russell
International
Excellence
Group
and
the
top
academic
university
in
Ireland.
Courses:
Sustainable
Management,
Managing
Innovation,
and
Human
Resource
Management.
Read
Business
Strategy
ACADEMIC
HONORS
THE
CHARLES
R.
BENNETT
AWARD
IN
BUSINESS
ADMINISTRATION
|
SENIOR
YEAR
RECOGNITION
2011
Description:
Demonstrated
exceptional
performance
in
academic
achievement
in
the
business
administration
field.
ACADEMIC
ACHIEVEMENT
ENDOWMENT
|
TOP
DEPARTMENTAL
PERFORMANCE
AWARD
Business
Department:
2010
|
Art
Department:
2009
Description:
Two
students
selected
per
year
based
on
professor
nominations
and
voting.
HONORARY
SOCIETIES
|
ALPHA
LAMBDA
DELTA,
PHI
ETA
SIGMA,
AND
TORCH
&
KEY
Description:
Membership
for
all
three
groups
is
based
on
community
service
and
rigorous
performance
standards.
VOLUNTEER
WORK
COLUMBUS
SOCIETY
OF
COMMUNICATING
ARTS
|
MEMBER
2007-2011
Description:
The
group
provides
monthly
guest
speakers
and
networking
for
the
communications
and
design
community.
Event
Planning
Committee:
High
level
of
responsibility
for
event
execution,
delegation
of
tasks,
and
training
volunteers.
SIGMA
DELTA
PHI,
SOCIAL
FRATERNITY
|
MEMBERSHIP
SINCE
2007
Description:
Recognized
as
Chapter
of
the
Year
from
2007-2010
for
cumulative
hours
of
community
service
and
academic
performance
ranking.
Completed
12
large-scale
community
service
projects
plus
individual
community
service
hours.