Sales & Promotion Management Homework III

Objective: To make student understand and feel the real world situation and issues of sales management. Also analyze the sales situation and make plans and strategies accordingly. Execution: Every individual student shall be assigned to sell a product within the university premises. The product has to be sold to anyone within university and through a team leader designated to each member product wise. Each individual would be reporting to his/ her team leader who shall supply them with the product documentation and details. Every individual shall be given a target for one months activity. Anything over and above the target shall result in added scores than the normal. The student shall also prepare a brief write up for the sales plan. The selling should happen in personal selling mode. Sales Plan: It should include proper analysis of the target market. How to target the market? Does it require any segmentation? What strategies did you adopt for personal selling activities? Connect the successful sales techniques and steps with real time activity done by you. Sales reporting: Include volume of sales done on daily basis. A proper reporting chart should be prepared for entry of data for daily activity and sales achieved. A sales reporting format has been mentioned in Annexure I. Marking Scheme: Achieving the target: 7 marks; Sales plan and reporting formats: 3 marks
Achieved 20% of target 40% of target 60% of target 80% of target 100% of target 120% of target Marks 1 2 3 4 5 6

More than 120% of target

Annexure I Daily Sales Reporting Format Date Actual Planned variance (%) Strategy for Next day

Summary of sales activities

Competitor Activity

Market Comments (Trend development, SWOT factors etc.)

LIST OF PROPOSED PRODUCTS Product Ayurvedic Products Description Developed and Produced by the students of Pharmacy Deptt. Of Lovely Professional university Remarks The product needs to be ordered in advance with the cost of manufacturing since ayurvedic products require time to prepare. Products can be obtained instantly from the team leader Products can be obtained instantly from the team leader

SIM Cards

A company person would act as the team leader for daily reporting and sales help A company person would act as the team leader for daily reporting and sales help

Newspaper and magazines

LIST OF AYURVEDIC PRODUCTS AVAILABLE

S.No Name of the product Quantity 16 containers of 250 gm 16 containers of 500 gm 40 containers(60 pill) 20 bottles of 100 ml 40 bottles of 50 ml Cost Rs.80 Rs.150 Rs.60 Rs.40 Rs.25 Indications T.B, cough, asthama, weakness, rejuvant Kidney stone, Urethral stone Natural Moisturiser Digestive disorder Stomach disorder Blood purifer, anti-acne Memory booster Digestive disorder Anti-acne Antiseptic, anti-acne, remove dark circles Respiratory disorder Memory booster Cleansing action, anti-acne

1 2 3 4 5 6 7 8 9 10 11 12 13

Amritprash Vrikshulantak Vati Gulab Ark Hingvastak churna Pudina ark Herbal blood purifier syrup Brain tonic syrup Lavan bhaskar churna Anti-pimple gel Neem face pack Shitopaladi churna Brahmi tail Chandan face pack

2 kg (already sold at Rs 800) 30 bottles of 30ml Rs.30 15 bottles for 60 ml Rs.50 17 bottles of 100 ml 18 bottles of 100 ml 18 packets of 50 gm 18 containers of 50 gm 6 packets of 100 gm 20 packets of 50 gm 20 packets of 100 gm 25 bottles of 100 ml 8 packets of 100 gm Rs.55 Rs.37 Rs.30 Rs.40 Rs.35 Rs.20 Rs.45 Rs.45 Rs.35

14 15 16 17 18

Narayan tail Hingvastak churna Chandan face pack Kumkum lepa Iron capsule

8 bottles of 100 ml 14 packets of100 gm 9 packets of 100 gm 10 packets of 25 gm 10 strips of 10 capsules

Rs.85 Rs.45 Rs.35 Rs.40 Rs.30

Arthritis, Joint pain, Back pain Agnimandya, Aruchi, Ajeeran Cleansing action, increase glow of skin Anti-acne, black-heads Iron deficiency, mal nutrition

LIST OF PRODUCTS FOR MAGAZINE & NEWSPAPERS Name of Publication 4P Business & Economy Human factor Economic Times Hindustan Times Offer rates Rs.250 a year Rs.250 a year Rs.150 a year Rs.360 a year Rs.200 for 4 months Rs.250 for 6 months Financial Express Rs.150 for 100 days Mon-Fri Daily Rs.4 per day No. of Editions 26 26 12 Mon-Fri Full Week Frequency Bi-Monthly Monthly Monthly Daily Daily Normal Pricing Rs.25 per copy Rs.25 per copy Rs.25 per copy Rs.3 per copy Rs. 80 monthly

LIST OF SIM CARDS PRODUCTS All variety of SIM Cards shall be made available through the team leader (Dealer) in the University Campus Near Block-14. Students can sell any of the variety of SIM cards available.