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On the Tactical Philanthropy Blog there's an article showing how a creative product manager and talented advertising agency turned carrots into a "junk food" and increased sales. Tactical Philanthropyhttp:// www.tacticalphilanthropy.com/2011/04/what-canjunk-food-teach-philanthropy The article got me thinking about the most effective way to promote philanthropy. For the last hundred years Americans have given about 2% of income to charity. This percentage has been remarkably consistent during good times and bad. Maybe the key to increasing the amount given to charity is to get away from the give because it is good for you (good for your soul, good for others, something you should do) approach and embrace a philanthropy as junk food mentality? I come from a retail advertising background. I understand the need for massive on-going advertising to draw customers to stores. This has been a goal of Tutor/Mentor Connection since it was created in 1993. However, weve not had the money to do this. In the graphic I show how consultants working at Accenture and similar companies could do a better job of enlisting business support for tutor/mentor pro-
grams because they are already working as trusted partners with these companies and involved in helping them find new ways to sell their services. These are intermediary roles that volunteers could take to support an entire universe of non-profits doing similar work, but in different places. Unleashing this talent could dramatically change the quality and availability of needed social benefit organizations. Read this and related blog articles at http:// tutormentor.blogspot.com/search?q=consultants
As you read this article, also read the analysis (on page 2) of the Tutor/Mentor Institute written in September 2009 by Bradley Troast, who was the 2009-10 NUPIP Fellow with Cabrini Connections, Tutor/Mentor Connection.
This and similar graphics shown on the Tutor/Mentor blog illustrates the role of most consultants who provide knowledge that helps clients connect with ideas and resources that help the non profit, or the for profit, do its work.
- continued on page 2
Volume 1, Issue 2
is posing some questions for how we continue this service when donors have less to give and a major champion has not yet come forward to provide the ongoing operating and innovation dollars needed to keep this service in Chicago, and FREE to those who need it most. We'd like your help.
Unleashing the talent in consulting, technology and advertising firms can fill a void in the nonprofit sector."
There was no T/MC in Chicago prior to 1993, and in most other major cities most of the intermediaries are still charging a fee for you to get their help. There are no other organizations doing all of the things the T/MC is doing to try to help volunteer-based tutor/mentor programs grow in Those with the least resources, EVERY neighborhood where and in the poorest neighborhoods, they are needed. would be the ones who could least afford our help. Yet, they In the article on page 3, Bradley
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See more graphics like this in articles on http:// tutormentor.blogspot.com Create learning groups to understand and apply these concepts in your own community. Connect on Twitter @tutormentorteam and Facebook at
Volume 1, Issue 2
As I read this post* about Tactical Philanthropy** bloggerturned-advisor Sean StannardStockton, I got to thinking... that sounds just like Daniel F. Bassill, President of Tutor/Mentor Connection. Nathaniel Whittemore writes: This new [philanthropic advisory] firm is in many ways shaped by opportunities that Sean created for himself by sharing his thoughts about the industry in public, and encouraging people to challenge him, provoke a conversation, and contribute their own ideas. This is the power of the internet in today's world, and I wish nothing but success for those who use new tools to push their fields, whatever they may be, to important new places. Dan has continually pushed the Tutor/Mentor field to new places for 35 years. Dan blogs, discusses, maps, and tweets with a vision that, because of the work he and others do, more youths born in poverty will start jobs and careers by age 25, and more volunteers will make a lasting commitment to tutoring and mentoring. So if Dan were to start his own Tutor/Mentor advisory firm, what might it look like? Well, perhaps it already exists. The Tutor/Mentor Institute gathers and organizes all that is known about successful non-school tutor/mentor programs and shares that knowledge to expand
the availability and enhance the effectiveness of such services to children in inner city Chicago and other impoverished areas. New programs have started and existing programs have improved based upon T/MI resources. Dan is always available for consultation by e-mail or phone, and all of these services are available for free. It may not be that way for long, though. T/ MC is in financial trouble and may not make it through the new year. Therefore, we need to think of ways to monetize T/MC services instead of relying on capricious grant makers to fund the entire organization. I encourage people to think of T/MC as an advisory firm like the one Sean StannardStockton is starting. T/MC offers valuable consultancy on the Internet, over the phone, and inperson (if you're in Chicago). In the business world, companies pay good money for valuable consultancy because it improves their productivity and effectiveness. We hope that tutor/mentor programs see our value and, within their means, can make a donation to keep T/MC alive. We also hope that donors viewing this relationship will see its value as well. An investment in youth is an investment in the next generation, and we are all
interconnected. "High risk youths who are kept out of trouble through intervention programs could save society as much as $2 Million a youth per lifetime," says Mark Cohen, professor at Vanderbilt University's Owen Graduate School of Management. Every child who is helped by a volunteer-based tutor/mentor program to become a tax-paying adult represents a savings and an investment. In the space where society recognizes the importance of family and schooling, it must also include out-of-school time. Without a holistic approach, we do a disservice to many at-risk youth. I appreciate your willingness to engage with these ideas and I appreciate your support of the Tutor/Mentor Connection. Thank you. * Link to this blog article is at http://news.change.org/stories/ from-brilliant-blog-to-businessopportunity ** Link to this blog article is at http:// www.tacticalphilanthropy.com/2 011/04/what-can-junk-foodteach-philanthropy
Maps are one of the resources used by Tutor/Mentor Institute to point volunteers and donors to tutor/mentor programs in all high poverty areas.
Therefore, we need to think of ways to monetize T/MC services instead of relying on capricious grant makers to fund the entire organization
This article was written in 2009, two years prior to the creation of Tutor/Mentor Institute, LLC. If you want to duplicate T/MC in your own city, invite Dan Bassill to become your advisor, consultant and/or partner. Email: tutormentor2@earthlink.net
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Tutor/Mentor Institute, LLC Tutor/Mentor Connection Merchandise Mart PO Box 3303 Chicago, Il. 60654 Phone: 847-220-2151 Fax: 312-787-7713 E-mail: tutormentor1@gmail.com
During 35 years of leading a volunteer based tutor/mentor program serving inner-city youth in Chicago Dan Bassill has learned much about how to connect youth and volunteers in on-going non-school tutoring/mentoring activities. He also has learned much about what does not work well, and what might be improved to support individual tutor/mentor program growth in all poverty neighborhoods of a big city like Chicago. Dans ideas are shared in the http://tutormentor.blogspot.com and through essays shared at http://www.tutormentorexchange.net. If youd like to have Dan meet with your planning team, speak to a local leadership group or be part of a conference you are organizing email tutormentor2@earthlink.net
Junk Food and Philanthropy Article http://tutormentor.blogspot.com/2011/04/junk-food-and-philanthropy.html Keeping T/MC a mostly FREE service http://tutormentor.blogspot.com/2009/09/keeping-tmc-mostly-free-service.html Tutor/Mentor Institute article by Bradley Troast, 2009-10 NUPIP Fellow http://cabrinipip.blogspot.com/2009/09/tutormentor-institute.html
The work we do to support volunteers and youth once they join a tutor/mentor program is what determines the long-term impact on the lives of youth and the adults who become involved.