TRAINING REPORT ON STUDY ON PAINT BUYING PROCESS OF BUILDERS IN KEY CLUSTER IN NCR

Submitted to

MAHARSHI DAYANAND UNIVERSITY, ROHTAK

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) (II Semester)

Submitted by Name: ARVIND KUMAR Regn no. 1073902209

FIRST INDIA SCHOOL OF BUSINESS, GURGAON (ELC CODE: 081023078) NEAR HERO HONDA CHOWK GURGAON JULY 2011

CERTIFICATE
This is to certify that Arvind Kumar a student of the Maharshi Dayanand University, Rohtak has prepared his Training Report entitled study on paint buying process of builder in key cluster in NCR with focus on large projects under my guidance. He has fulfilled all requirements leading to award of the degree of M.B.A (industry Integrated).This report is the record of bonafide training undertaken by him and no part of it has been submitted to any other University or Educational Institution for award of any other degree/diploma/fellowship or similar title or prizes.

I wish her all success in life.

<Signature of the faculty guide> <Name of faculty guide> <Designation> <Qualification> <Seal of the elc>

STUDENTS DECLARATION
I hereby declare that the training report conducted at AKZONOBEL, DLF PLAZA TOWER, GURGAON

Under the guidance of Mr. Amit yadav

Submitted in partial fulfillment of the requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION (Industry Integrated) TO MAHARSHI DAYANAND UNIVERSITY, ROHTAK Is my original work and the same has not been submitted For the award of any other Degree/Diploma/Fellowship Or other similar titles or prize

Students Signature Students Name: Arvind Kumar Place: GURGAON Date: Regn. No: 1073902209

CERTIFICATE
This is to certify that Mr. Arvind Kumar who is pursuing mba (Industry Integrated) Course of MAHARSHI DAYANAND UNIVERSITY, ROHTAK at FIRST INDIA SCHOOL OF BUSINESS has undergone Management Training at our organization from 20 Feb 2011 to 31 march 2011.

His performance during the training period was found to be very good.

We wish him success for his future Endeavours.

Authorized Signatory Name: Amit Yadav Designation: Marketing Head

ACKNOWLEDGEMENT
I was privileged to be associated with a reputed company and a Brand, which has a global presence. I would like to express immense gratitude to Akzonobel. For providing me an opportunity to complete my summer internship. It was an enriching experience, which led to the first interface with the practical knowledge.

I would like to extend deep sense of gratitude to Mr. Amit yadav, whos constant Support and Faith in me always motivated me and his knowledge and brilliance has Pulled me out of Doldrums in this project

I would like to express my note of gratitude towards my project mentor Prof.dhiraj mahato (first India school of business) and all other faculty members of first India school of business, who encouraged and gave me values and moral support to complete my summer training successfully.

Arvind kumar

CONTENTS:
Chapter 1: INTRODUCTION 1.1 General introduction about the sector. 1.2 Industry profile A. Origin and development of the industry b. Growth and present status of the industry c. Future of the industry

CHAPTER 2: PROFILE OF THE ORGANIZATION 2.1 origin of the organization 2.2 growth and development of the organization 2.3 present status of the organization 2.4 functional departments of the organization 2.5 organization structure and organization chart 2.6 product and service profile of the organization/ competitors 2.7 market profile of the organization

CHAPTER 3: DISCUSSIONS ON TRAINING 3.1 students work profile (role and responsibilities), tools and techniques used 3.2 key learnings

CHAPTER 4: STUDY OF SELECTED RESEACH PROBLEM 4.1 statement of research problem

4.2 statement of research objective 4.3 research design and methodology

CHAPTER 5: ANALYSIS 5.1 analyses of data 5.2 summaries of findings

CHAPTER 6: SUMMARY AND CONCLUSIONS 6.1 summary of learning experience 6.2 conclusions and recommendations

APPENDICES Copy of questionnaire, leaf lets, brochures, photographs to be enclosed. BIBLOGRAPHY

CERTIFICATE
This is to certify that Arvind Kumar a student of the Maharshi Dayanand University, Rohtak has prepared his Training Report entitled study on paint buying process of builder in key cluster in NCR with focus on large projects under my guidance. He has fulfilled all requirements leading to award of the degree of M.B.A (industry Integrated).This report is the record of bonafide training undertaken by him and no part of it has been submitted to any other University or Educational Institution for award of any other degree/diploma/fellowship or similar title or prizes.

I wish her all success in life.

<Signature of the faculty guide> <Name of faculty guide> <Designation> <Qualification> <Seal of the elc>

CHAPTER 1: INTRODUCION

1.1 GENERAL INTRODUCTION ABOUT THE SECTOR

PAINT A chemical oriented liquid used to protect and decorate different kind of surfaces. Paint industry can be divided into two sectors.

Organized sector Mushroom sector

ORGANIZED SECTOR It includes the companies listed in the stock exchange or the firms registered, having planned promotional activities with relatively high prices. They fall under the capacity tax system and distribute in more than one province. MUSHROOM SECTOR It includes the unregistered firms, having city based distribution with seasonal brands, having lower prices with no planned promotional activities. They fall under the fixed tax system. COMPANIES LISTED IN THE STOCK EXCHANGE ARE Dulux ICI Berger paints Pakistan Limited. Buxly paints Kausar paints.

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Dulux and Berger are the two competitive companies out of these listed companies. This is because these two companies have the higher number of brands which are competitively positioned against one another. Both are dealing in an extensive product range and in each product line they have a number of brands. If we see the product line of decorative paints their number of brands is higher as compared to any other company. Along with the decorative paints, Berger Robbialac is competing with ICI Dulux in other paints, such as auto paints and special protective paints. Almost the same promotional tools are being used by both the companies consequently they are giving a tough time to each other, especially in back selling field. They both have mobile teams focusing directly at the consumers.

ICI DULUX THE MARKET LEADERS Revenue generation makes ICI Dulux the market leaders of the paints industry. ICI Dulux is the market leader not only with respect to the turnover but also with respect to the number of gallons sold. ICI Dulux has an edge over Berger with respect to its diversified fields. ICI is known throughout the world and has a good name in other sectors as well, which gives an advantage to Dulux in paints. ICI has a strong impact on the consumers consequently ICIs weather shield has become a Generic name in Pakistan. Consumers often ask for Weather shied with lower price, as they are unaware of the fact that weathershileld is the name given to the weather protective paints of ICI Dulux exclusively. Berger Robbialac uses the name of VIP Weather coat for its weather protective paint, but even in this product ICI Dulux is far ahead of Berger. Mushroom sector is not creating much problems and competition as they adjust their prices after analyzing the prices of the market leaders i.e. ICI Dulux.

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As far as the government is concerned ICI Dulux is paying all its taxes properly and so it is not being bothered by the different government policies. The total sales tax levied is about 16.5%. ICI had the policy of deducting this tax before supplying the products to its registered dealers but now they deduct only 15% tax is paid to the government directly by the dealers. Market share ICI Dulux being the largest paint manufacturers has the largest holdings. It has almost 70% share in the paint industry in Pakistan. The rest of the 30% of the market share is held by Berger, Buxly and the Mushroom sector. In the overall, local and multinational paints industry ICI has 40% of share.

1.2 INDUSTRY PROFILE

a. Industry origin and growth:-

The earliest paint factory in India dates back to 1902, when Shalimar Paints, Colour & Varnish Company, A Pinchin Johnson unit, was established at Calcutta. Growing industrialization, expansion of the railways and introduction of electric power a couple of years earlier had all kept business confidence soaring high. However, this did not provide a ready and expanding market for the nascent paint industry then. Imports from Britain continued to swarm the market and raw materials were not easy to come by. The industry still consisting of one lone unit went through a rather prolonged period of infancy, till the World War II brought in dramatic opportunities. With the stoppage of imports owing to war conditions, the domestic market at last became almost the exclusive reserve of the domestic industry. European manufacturers, hitherto exporting to India, readily saw the advantages of setting up manufacturing facilities here. The period between the wars thus saw the greatest ever influx of foreign paint companies into India- Good lass Wall (1918), Elphant Oil Mills (1917) in Bombay, and British Paints, Jenson & Nicholson and Macfarlances in Calcutta. Macfarlanes was brought over by the Poddars and became a completely Indian company, while the other three: Shalimar Paints (Pinchin Johnson), British Paints and Jenson Nicholson continued as British operated units.
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While talking about the post independent development of the Paint industry in India, mention must be made of Asian Paints, a completely Indian unit which started on a very small scale, grew so big and so beyond recognition over the years that it is today not only the largest unit in India but way ahead of the second largest, Kansai (Goodlass) Nerolac Paints Ltd., formerly a unit of Goodlass Wall (UK). Besides Asian Paints, numerous factories, wholly Indian in ownership and with rare exceptions in technology as well were set up in Calcutta, Kanpur and Bombay. The British units, though a few in number, were technically strong and financially sound and, with the active support and patronage of the Government, controlled a vastly higher share of the market. The post independence period witnessed a steady growth in the paint industry. From a mere Rs.200 million turnover in 1950, the paint industry crossed the Rs.14000 million mark in 1990-91. But even in this period, paints were considered a luxury item. Only people with high incomes were expected to decorate their houses with the use of paints. Paints, as a protective element, were totally unheard of. The industrial segment, which was traditionally a low user of paints, vis--vis its counterparts in the decorative segment, too contributed to this notion. In line with this misconceived notion, the government drastically increased duties on paints in the early nineties with an aim to bolster exchequer revenues. The result was obvious. This inevitably brought about a downturn in the fortunes of the industry. The products, which are highly price elastic, saw a negative growth rate of 20 % in 1991-92. The next year was also not good, registering a growth of only 2%, bringing it back to the 1990-91 level, thus corroborating the fact that the industry needed lower excise levels to grow. The industrial slowdown during that period also did not help matters. In line with the liberalized policies and the realization that paints are not necessarily a luxury item, duties were progressively reduced from 1993-94. This squared growth as most companies passed on duty reductions. Further, the entry of world majors in the automobile and white goods market in India since 1993 helped the market to expand. Demand for auto paints shot up suddenly. Form a modest 8% growth rate in 1993-94, paint demand touched 12% in 1995-96.

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Rapid industrialization and improvements in the infrastructure such as transport, energy and communication during the last decade gave a further fillip to the growth of the paint industry. Aided by Governments liberal policy of technology import, the automotive and consumer durable segments expanded phenomenally, with a flurry of foreign collaboration. Increased demand for decorative, protective and functional coatings was a natural fall out, which brought, in its stride, a host of indigenous developments as well as the injection of new technology

b. present & future trends of the industry:-

The Indian paint and coatings industry is riding high on the growth in the Indian automobile industry, new construction in the housing segment and improving infrastructure throughout the country. Thirty percent of the paint business is comprised of new construction projects. GDP growth projections of six to 6.5% in the current year mean a growth of nine to ten percent in Indian paint business. The growth will be 12-13% in the industrial segment and eight to nine percent for decorative paint. The Indian automobile industry has been performing remarkably well and will benefit the market leader in the segment Good lass Nerolac. As for the future, the industry has predicted a CAGR of eight to nine percent for the next five years compared to last years growth levels of 27.4% for cars and 8.9% for two wheelers. The Indian housing industry is likely to do well in the current year as well, recording a growth rate of 35% last year. As a result of the overall health of Indias economy, it is safe to predict a nine to ten percent growth rate for the Indian paint industry in the next five years. Consumers can look forward to new product launches, some for application in special areas. Companies will be increasing the value added services available to customers by offering a variety of finishes through specialized and trained applicators. There will be more options like ranges of colors/finishes for wood applications through the tinting machines. Additionally, the trend towards water-based coatings is likely to set in both for industrial and decorative applications. While India has not yet embraced the DIY concept as cheap labor is still available, exclusive retail chain stores sponsored and run by Indian paint companies will become a reality. The Indian paint industry has progressed well and moving ahead is likely to be influenced by several factors including new technologies, new innovative products, new associations, consolidation industry and poor performers getting out of the market. Ultimately, in the years ahead there will be only four or five key players operating in the Indian paint market.
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CHAPTER 2: PROFILE OF THE ORGANIZATION 2.1 ORIGIN OF THE ORGANIZATION

Akzonobel has a long history of mergers and divestments. Parts of the current company can be traced back to 17th century companies. The milestone mergers and divestments are the formation of AKZO in 1969, the merger with Nobel Industries in 1994 forming Akzo Nobel, and the divestment of its pharmaceutical business and the merger with ICI in 2007/2008 resulting in current day Akzonobel Akzonobel consists of nineteen business units, with business responsibility and autonomy. For managerial purpose these cooperate in three groups, which are supported by one managerial board. The Board of Management (BOM) of Akzonobel consists of four people, viz. Chairman and CEO since 2003 Hans Wijers, CFO Keith Nichols, Rob Frohn (responsible for Specialty Chemicals), and Leif Darner (responsible for Performance Coatings). The board holds office in Amsterdam. Prior to August 2007, the group was headquartered in Arnhem. Due to high revenues from the sales of its pharmaceutical business, Akzo Nobel was the world's most profitable company in 2008.

2. 2 GROWTH AND DEVELOPMENT OF THE ORGANIZATION Akzonobel has launched an aggressive five-year growth plan in India with the opening of a new industrial coatings plant, near Bangalore. The worlds largest paint and coatings company is aiming to increase revenues from its India operations to 1 billion ($1.37 billion US) within five years. The new facility, which will produce coil and specialty plastic coatings, is located in Hoskote on an Akzonobel site that now manufactures marine and protective coatings, automotive coatings and powder coatings.

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Economic Powerhouse India will develop into one of the worlds economic powerhouses, and it ranks very highly on our list of priority high-growth countries, said Leif Darner, the Akzonobel board member responsible for Performance Coatings.

Site of Bangalore plant We are already well represented in India, but as the largest global producer of coatings, we are committed to making a significant contribution to the countrys continued development.Increasing capacity in India is critical to meet growing local demand, added Conrad Keijzer, Managing Director of Akzonobel Industrial Coatings. This is being driven by a number of factors, particularly the rapid increase in average household incomes and the associated growth of the housing, construction, consumer electronics and automotive sectors. Coatings in Demand The technologies most in demand in the region include laser-etch coatings for the automotive industry, soft-touch technology for smart phones, and coil coatings for high-performance steel and aluminum construction markets, the company reports. The new Bangalore facility will be capable of manufacturing up to 18 million liters (about 4.8 million gallons US) per year, with scope for further expansion as demand grows in India and neighboring countries, Akzonobel said. Akzonobel employs about 1,500 people in India, where it operates six production facilities, two research laboratories, and about a dozen sales locations, representing activities from across all of the companys coatings and specialty chemicals businesses.
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Achieving our medium-term ambitions Strategic ambitions Outgrow our markets: Delivered Improved market share in many key mature and high growth markets Opened our new 275 million Specialty Chemicals site in Ningbo, China In Performance Coatings, acquired the powder coatings activities of the Dow Chemical Company, and Changzhou Prime Automotive Paint Co., Ltd (to support our mid-market car refinishes business in China) In Decorative Paints, signed an agreement to become the primary paint supplier to Walmart in the US. EBITDA margin > 14 percent: Delivered early Continued to manage gross margin percentage through pricing and procurement actions, despite challenging raw materials environment Completed delivery of 340 million of ICI synergies and almost all initiatives in our broader 200 million restructuring plan Achieved our 14 percent EBITDA margin target on an annual rolling basis in the second quarter of 2010.

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Revenue growth in %

EBITDA margin

OWC improvement of 0.5 p.a: Delivering Top quartile safety: Continued Delivered strong credit control, despite improvement required Demonstrated improvement, but not the financial crisis Continued to consolidate suppliers and enough to reach our target Continued to roll-out behavior-based harmonize terms and conditions to ensure sustainable improvement in days safety (BBS) program in a disciplined of payables manner Continued roll-out of SAP in Decorative Implemented a full roll-out of safety Paints, which will enable further leadership training. substantial improvements in inventory management Implemented a best practices reference guide to enable future reductions in OWC levels.

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Top three Dow Jones Sustainability Step change in people Index: Delivered development: Continued Ranked in the top three in the Chemicals Implemented a full and reinvigorated index for the fifth year training schedule Demonstrated continued strong Set stretching targets for executive performance in risk and crisis diversity; will roll-out diversity and management, Code of Conduct and inclusion training for all employees from environmental policy and management 2011 Launched an externally benchmarked systems Improved in innovation management employee engagement survey to assess Future improvement required in baseline performance Began to implement HR country operational eco-efficiency (i.e., carbon, water, waste) and people development organizations to harmonize procedures aspects. and facilitate intra-company capability transfer. DJSI position Chemicals sector Employee engagement performance as percentile

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New ambitions The next chapter in leadership In 2008, following the acquisition of ICI, we outlined a strategic vision to become the worlds leading Coatings and Specialty Chemicals company. We also defined both value and values ambitions to support this overall vision, which are shown on this page. These defined what we meant by leadership in value and values during a time when internally we were integrating ICI, and externally the market environment was uncertain at best. Now that the market environment is improving, and we have completed the ICI integration, we have defined a new set of medium-term strategic ambitions, appropriate for the next chapter of our leadership story. These ambitions were announced in September 2010 and will form the basis for our reporting going forward. They are strongly oriented towards profitable growth and are outlined below.

Value Accelerated growth Grow to 20 billion in revenue Increase EBITDA each year, maintaining a 13 to 15 percent margin Reduce OWC percent of revenue by 0.5 per annum towards a 12 percent level Pay a stable to rising dividend

Values Sustainable growth Top quartile safety performance Top three position in sustainability Top quartile performance in diversity, employee engagement and talent development Top quartile eco-efficiency improvement rate

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2.3 PRESENT STATUS OF THE ORGANIZATION Akzo Nobel India Limited (erstwhile ICI India Limited), the maker of Dulux paints, announced its financial results for the year ended 31 March 2010 after its Board of Directors meeting today. Sales for the year at Rs 939 cr grew by 4% and Profit from operations grew by 12%. PAT for the year was however lower at Rs 159 cr, which is not comparable with that in the previous year on account of exceptional income in the previous year. The name of the Company has been changed from ICI India Limited to Akzo Nobel India Limited. The Paints Business has demonstrated consistent financial growth in a challenging macro economic environment. With the conclusion of Akzo Nobel India transition, we are looking forward to a transformation in our companys culture, processes and business practices aligned with Akzonobel, the worlds leading paints and coatings company. Keeping in view the current years performance, the Companys Dividend policy and other relevant factors, the Board has recommended a dividend of Rs 16 per share (previous year Rs 16.00 per share). This dividend will be paid after the approval of the shareholders at the forthcoming Annual General Meeting.

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24 Organization chart

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Financial highlights
Full-year 2010 in million

Akzo Nobel N.V. (AkzoNobel) today reported a revenue increase of 12 percent for the year 2010 to 14.6 billion. EBITDA increased 16 percent to 1,964 million, with EBITDA margins up at 13.4 percent. Total 2010 net income increased 165 percent to 754 million. Revenue growth was driven by a 6 percent volume increase across all three Business Areas as demand recovered, particularly in high growth markets. For the fourth quarter, volumes were up 3 percent, pricing improved 4 percent and EBITDA rose 3 percent to 377 million. The total net income amounted to 162 million. Raw material prices increased in 2010, particularly in the second half of the year. The company expects 2011 prices to increase further. Pricing and cost reduction actions are ongoing and AkzoNobel is confident that it will be able to compensate for these increases during 2011.
debt decreased from 1,744 million at year-end 2009 to 936 million at year-end 2010, mainly due National Starch divestment generating 1 billion of cash. Net cash from operating activities was 519 million (2009: 1,220 million) reflecting investment in working capital facilitating growth and higher restructuring payments in 2010.

In September 2010, the company announced a simplified dividend policy, stating that it intends to pay a stable to rising dividend. In line with this policy, AkzoNobel is proposing a final dividend of 1.08, which would make a total 2010 dividend of 1.40, up 4 percent from 1.35 in 2009.

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2.5 PRODUCT AND SERVICE PROFILE OF THE ORGANIZATION

Interior Paints for walls & ceilings

Dulux Velvet Touch

Dulux Super Smooth

Dulux 3-in-1 Stayclean

The only paint with pearl glow finish

So smooth So beautiful

The washable paint that protects your family from bacteria

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Exterior Paints for exterior walls & tiles

Dulux Weather Shield Max Dulux Weather Shield Ultra Clean

Dulux Weather Shield

Maximum Beauty, Maximum Protection Ultra Clean Beauty

Keeps your house cool

Dulux Promise

Dulux TileShield

Dulux WeatherShield Clear

Promise of Beauty, Promise of Protection Beauty Specialist for Tiles & Bricks Perfect Protection for Bricks, Stones and Tiles

Dulux WeatherShield Tex

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Wood Care Opaque & Clear coatings for wood

Wood Care Opaque & Clear coatings for wood

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Undercoats for Interiors Walls & Ceilings

ICI Acrylic Wall Putty

Effective solution for surface imperfections

ICI Acrylic Primer

ICI Solvent Based Cement Primer

ICI Water Based Cement Primer

Good Adhesion of topcoat

Good Adhesion of topcoat

Good Adhesion of topcoat

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Undercoats for Wood care: Opaque Finishes

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2.6 MARKET PROFILE OF THE ORGANIZATION

Marketing Mix Now we shall analyze the marketing mix of the ICI Dulux paints and emulsions, but before that let us have a brief look at the target Market and Market Segmentation of ICI Dulux. TARGET MARKET ICI Dulux is having a wide range of products that fulfils the needs of all type of customers, yet its main focus in on the upper/elite class and the upper middle class. Comparatively little emphasis is made on the lower middle class. Industrial customers are also included in their target market. ICI has in fact categorized its customers into three categories. Category A Category B Category C Category A constitutes the elite / higher class and category B constitutes the upper middle class. Both of these categories include the people who can easily afford the paints (highest quality) of ICI Dulux. Therefore these two categories get the most importance Category C is of the middle-middle and lower-middle class which usually afford the normal/average quality paints of ICI Dulux. Therefore they define their Target Market according to the class categories and not through territories. MARKET SEGMENTATION ICI provide their products only to the dealers (registered) which in turn serve to the various market segments, which are as follows: Paints; Painting Contractors; Architects; Construction companies; Consumers.

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PRODUCT ICI Dulux a proud organization, dealing in paints has a wide rage A quality paints suitable for all sort of surfaces and climates not only for the household customers, but they have also developed brand loyalty among industrial customers. PRODUCT RANGE ICI Dulux is producing both WATER BASED paints as well as OIL BAES paints. WATER BASED PAINTS Dulux Pentalite Special Plastic Emulsion This is premium quality paint and is washable. It is used for masonry surfaces and has a durable, smooth, finish. Coverage: 11-16m2 /ltr/ coat. Dulux Pentalite Natural Whites These paints cover with unique fragrances, especially features for the people and customers who are sensitive to the smell to paints. They have nine subtle hues of white are washable and have a smooth, durable finish. Coverage:11-16 m2/ltr/coat Dulux Wealthershield It is the weather protective paint used for exteriors which is extremely durable against all extremities of weather. It has been tasted and proven for 15 years. Coverage: 12-13 m2 /ltr/coat

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Fascinating Facts

AkzoNobel's history can be traced back as far as 1777, to the foundation of Det Holmbladske Selskab (now Sadolin) in Denmark. AkzoNobel's Interchar fire retardant coating was derived from its International Paint business' Chartek technology, which was used during the U.S. Apollo missions. ICI's famous Old English sheepdog appeared in Dulux advertising for the first time in 1963, as ICI Paints began appealing to the new DIY market. AkzoNobel supplied coatings for the Birds Nest Stadium and Water Cube used for the 2008 Beijing Olympics. World Cup 2010 South Africa: around 750,000 liters of International Paint products have been used to provide a protective coating for more than 30,000 tons of steel for the football stadiums in Durban, Port Elizabeth and Cape Town. 2010 revenue up 12 percent to 14.6 billion; EBITDA* up 16 percent to 1,964 million Total 2010 net income increased to 754 million Q4 revenue up 17 percent to 3.6 billion; Q4 EBITDA up 3 percent to 377 million Adjusted EPS (earnings per share): 3.71 (2009: 2.06) Outlook: aiming for more than 5 percent revenue and EBITDA growth in 2011, in line with strategic ambitions.

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CHAPTER 3. DISCUSSIONS ON TRAINING

3.1 STUDENT WORK PROFILE, TOOLS AND TECHNIQUES USED.

My work profile is to study on paint buying process of builders in key clusters in NCR with focus on large projects by meeting the different people in the projects like project manager, site in charge and many more and collect the data from them regarding paints which are helpful for the company to take sales order of paints from there. I have made a set of questionnaire to collect the data from sites because it saves a lot of time, and no data was miss out because every thing was in a systematic manner.

The questionnaire which I prepared was given below

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Dear Sir, I am Arvind Kumar, student of MBA Industry Integrated from First India School of Business Gurgaon, and doing a project on paint industry. This is to request you that kindly give me five minutes, which will be helpful for me to complete my project reports.

Questionnaire
Please tick () at only one answer for each question 1. Which of the paints brand you heard? (A)Dulux (B) Asian (C) Berger (D) Nerolac (E) All 2. Which type of exterior looks are you deciding? (A) Paint (B) Glass (C) stone (D) other 3. Which type of exterior paints are you planning? (A) Texture (B) smooth (C) ordinary (D) other 4. Which type of interior paints are you planning? (A) OBD (B) premium emulsion (C) Economy (D) Other 5. When will panting stage come in this project? (A) 0-3 month (B) 3-6 month (C) 6-12 month (D) 12 month 6. Who will finalize the painting works? (A) Client (B) contractor (C) both (D) other

7. How much life of paints you expect? (A) 0-2years (B) 2-4years (C) 4- 6years (D) more 8. When will you start sampling of paints for your projects? (A) 0-2 month (B) 2-4 month (C) 4-6 month (D) 6-8 month 9. Which type of paint segment are you looking for? (A) Premium (B) economy (C) front line segment (D) others 10. Do you like to talk with the concern person of the Dulux paints?

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Name of project

Location

Type

No of Towers

Client

Contractor (civil)

Architect & firm

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3.2 KEY LEARNINGS

I got a number of things to learn from my internship, they are as follows 1. Detailed knowledge of paint industry, 2. Detailed knowledge of large projects, 3. How to enter inside the projects, 4. Detailed knowledge of many places, 5. How to make business relations in the projects, 6. How to keep patience in life, 7. Name of many builders and architects, 8. Knowledge of up coming projects in many places

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CHAPTER 4. STUDY OF SELECTED RESEARCH PROBLEM

4.1 STATEMENT OF RESEARCH PROBLEM The statement of my research problem is to find out the large projects in a given clusters and find out the details of the projects like painting stage of the project, number of towera, name of contractors,name of architect,which type of paint they are planning to use in exterior and interior etc.

4.2 STATEMENT OF RESEARCH OBJECTIVES. The objective of my research is to find out where the places where the large projects is going on and their complete details regarding paints so that it will be easy for the company to enter into the projects for taking all the paints related contracts.

4.3 RESEARCH DESIGN AND METHODOLOGY. The sites which I covered was as follows
Sites visited in manesar 1. 2. 3. 4. 5. 6. 7. 8. Spiredge The kailash C.G.H.S Imperial society Express green 1 Express green 2 The dhna group housing society Rock society Darsons & kissons I valley

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SITES VISITED IN DHARUHERA 1. 2. 3. 4. ARAVALI HEIGHT M2K COUNTRY HEIGHT PIYUSH CITY BESTECH CITY CENTER

SITES VISITED IN BHIWARI 1. PARASVNATH CITY CENTER 2. AVALON RESIDENCY

SITES VISITED IN NOIDA & G. NOIDA 1. ATS GREEN PARADISO 2. AVJ HEIGHT 3. AWHO PH III 4. VARDHMANS DEVINE I VALUE 5. KRESCENT TOWER 6. MOON COURT 7. STAR COURT 8. MALROSE APARTMENT 9. GARDENIA SHELTER PVT LTD 10. PAVILION 34 11. PARSVNATH PRIVILEGE 12. MARVEL HOMES 13. PRATEEK FEDURA 14. ANTARIKSH NATURE 15. OMAXE CANNAUGHT PLACE 16. JSS PUBLIC SCHOOL

SITES VISITED IN INDRAPURAM 1. 2. 3. 4. 5. ATS ADVANTAGE SRISHTI RESENDIAL COMPLEX ORANGE COUNTRY PULL COURT INDRAPURAM HABITAT CENTER

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SITES VISITED IN GHAZIABAD 1. SSC HEIGHT 2. IMPRESSION PLUS 3. CLASSIC RESEDENCY 4. K.D.P GRAND SAVERA 5. SATYA VILLE DE 6. AJNARA INTEGERITY 7. HINDON HEIGHT 8. DEVIKA SKYPER 9. AJNARA GRACE 10. AURA CHIMERA

SITES VISITED IN PATAUDI ROAD 1. 2. 3. 4. 5. PARK SERENE RAMAPRASTHA CITY TAKSHILA HEIGHT ILD SPIRE DEGE NINEX CHORONA

SITES VISITED IN SONIPAT & KUNDLI 1. ELDECO COUNTY 2. OMAXE CITY CENTER 3. APEX GREEN 4. PARASVNATH CITY 5. TUSCAN HEIGHT 6. KINGS BURY 7. SUSHANT CITY 8. GRAND SQUARE 9. USHAY TOWER 10. MAX HEIGHT 11. VARDHMAN GARDENEIR
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CHAPTER 5 :ANALYSIS

5.1 ANALYSIS OF DATA

Analysis of data 1. Which of the paints brand have you heard A. DULUX B. ASIAN C. BERGER D. NEROLAC E. AL

results
dulux asian berger nerolac all

2. Which type of exterior looks are you deciding A. PAINT B. GLASS C. STONE D. OTHER

paint glass stone other

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3.

Which type of exterior paints are you planning? (A) Texture (B) smooth (C) ordinary (D) other

Sales
texure smooth ordinary other

4.

Which type of interior paints are you planning? (A) OBD (B) premium emulsion (C) Economy (D) Other

result
obd premium emulsion economy other

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5.

When will panting stage come in this project? (A) 0-3 month (B) 3-6 month (C) 6-12 month (D) 12 month

result
0-3 6-Mar 3rd Qtr 4th Qtr

6. Who will finalize the painting works? (A) Client (B) contractor (C) both

(D) other

result
client contractor both other

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7.

.How much life of paints you expect? (A) 0-2years (B) 2-4years (C) 4- 6years (D) more

result
0-2 yrs 2-4 yrs 4-6 yrs more

8. When will you start sampling of paints for your projects? (A) 0-2 month (B) 2-4 month (C) 4-6 month (D) 6-8 month

result
0-2 month 2-4 month 4-6 month 6-12 month

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9. Which type of paint segment are you looking for? (A) Premium (B) economy (C) front line segment (D) others

result
premium economy frontline segment 10 other

10.DO YOU LIKE TO TALK WITH THE CONCERN PERSON OF AKZONOBEL?

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CHAPTER 6: SUMMARY AND CONCLUSIONS

6.1 SUMMARY OF LEARNING EXPERIENCE.

I really felt good to work with Akzonobel, their I got many new things to learnLike detailed knowledge of paint which type of paints are used where, which Paint is good which are not good, different categories of paints, how to deal With customers, how to take order from there, I also learn how to keep patience While working, I also learn how to talk with different types of people, It was my first time to enter into a corporate, so I felt many difficulties There, but by avoiding all those difficulties I had done my work successfully This project is no longer exception. I had faced a number of problems during the project work. 1. Duration of study is limited for intensive study i.e. one months time is not sufficient to cover all the clusters of NCR.. 2. It was difficult to collect secondary data of project. 3. During survey I found some people refused to answer the questions because they had no interest in such sort of work. Some people got annoyed when I asked them the contact details of builders.. 4. During the visit to the sites it sometimes happens that the concerned person is not Available so the clear information does not come out. 5. The finding of the survey will be strictly based on the response of the project managers , site in charge , DGM of project and supervisors since it is difficult to ascertain the authenticity of their statement.

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6.2 CONCLUSION AND RECOMMENDATIONS. According to me the HOT sites and their clusters are as follows NAME OF PROJECT Avj height Awho ph-111 Vardhman Devine I value Star court Malrose apartment Gardenia shelter Orange country Pull court Aura chimera Impression plus Classic residency Devika skyper Ajnara grace NO. OF TOWERS 11 15 5 9 5 2 14 8 13 2 10 10 2 LOCATION Noida Gr.noida Gr.noida Gr.noida Gr noida Gr.noida Indrapuram Indrapuram Ghaziabad Ghaziabad Ghaziabad Ghaziabad Ghaziabad

According to me the sites which will ready for painting process within 3 6 months are as follows NAME OF PROJECT SPIREDEGE THE DHNA C.G.H.S ROCK SOCIETY DARSONS& KISSONS I VALLEY ARAVALI HEIGHT BESTECH CITY CENTRE PAVILION 34 ATS ADVANTAGE SRISHTI RESEDENTIAL COMPLEX INDRAPURAM HABITAT CENTRE NO.OF TOWERS 6 4 1 4 LOCATION MANESAR

18 7 3 22 13 5

DHARUHERA

GR.NOIDA INDRPURAM INDRAPURAM INDRAPURAM

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Ssc height Kdp grand savera Satya Ville de Ajnara integrity Hindon height

6 15 5 10 9

Ghaziabad Ghaziabad Ghaziabad Ghaziabad Ghaziabad

According to me the sites which will ready for painting process 6 12 months are as follows NAME OF PROJECT The Kailas c.g.h.s Imperial society Express green 1&2 M2k country height Piyush city NO. OF TOWERS 9 2 15 9 9 LOCATION Manesar Manesar Manesar Dharuhera Dharuhera

Parsvnath city centre Avalon residency Ats green paradise Crescent tower Moon court Parsvnath privilege Marvel homes Prateek fedora Park serene Takshila height Ild spire greens

3 12 23 5 5 20 2 3 7 10 7

Bhiwadi Bhiwadi Gr.noida Gr.noida Gr.noida Gr.noida Gr.noida Gr.noida Pataudi road Pataudi road Pataudi road

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APPENDICES COPY OF QUESTIONARE

Questionnaire Please tick () at only one answer for each question 1. Which of the paints brand you heard? (A)Dulux (B) Asian (C) Berger (D) Nerolac (E) All 2. Which type of exterior looks are you deciding? (A) Paint (B) Glass (C) stone (D) other 3. Which type of exterior paints are you planning? (A) Texture (B) smooth (C) ordinary (D) other 4. Which type of interior paints are you planning? (A) OBD (B) premium emulsion (C) Economy (D) Other 5. When will panting stage come in this project? (A) 0-3 month (B) 3-6 month (C) 6-12 month (D) 12 month 6. Who will finalize the painting works? (A) Client (B) contractor (C) both (D) other

7. How much life of paints you expect? (A) 0-2years (B) 2-4years (C) 4- 6years (D) more 8. When will you start sampling of paints for your projects? (A) 0-2 month (B) 2-4 month (C) 4-6 month (D) 6-8 month 9. Which type of paint segment are you looking for? (A) Premium (B) economy (C) front line segment (D) others 10. Do you like to talk with the concern person of the Dulux paints?

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Name of project

Location

Type

No of Towers

Client

Contractor (civil)

Architect & firm

Date: - .
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BIBLOGRAPHY
www.akzonobel.com www.icidulux.co.in www.dulux.in www.icipaints.com www.akzonobelpaints.com

I had also refered Annual Report of Akzonobel paints 2009 - 10.

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