Proposal No: Joseph/CA/May2009

Proposal for Development of Dynamic Travel Website and Booking Engine

Version 1.1 Presented To David K Presented By Daniel O Brian Sr. Business Dev. Manager
Revision History Date Version 12th October, 2009 1.0

Description Proposal for the Design and Development Of Dynamic Travel Website and Booking engine Added additional features

Author Daniel OBrien

14th October, 2009

1.1

Sudip Roy

Approvals David K. Sudip Roy

Accepted / Approved Accepted / Approved

Signature Signature

Proposal Website Development

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Version: 1.0 Date:10/08/2007

Author : Abu Introduction :Maketick, Inc. was founded in Silicon Valley, CA in 2007 by a group of highly talented professionals in high tech, banking, commerce and network security. Our principals come from diverse backgrounds in handling large consulting software projects, product development and product management, banking and commerce, and large-scale network security. The founders are visionaries who understand the technology, market and the need for a consumer technology. We are an organization empowered with 50+ professional Senior Graphics designers, Solutions Architect, Software Engineers, Project Managers, Accounts Directors, Creative Directors, and Sales Department. Maketick, Inc. is a global IT service provider specializing in the development and delivery of successful high end Business Applications and IT Consultancy Services in a cost effective and professional manner. With the Confidential Maketick, Inc. Page 2

Proposal Website Development

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Author : Abu fundamental principle of complete customer satisfaction, we aim at securing the position of the best in class service provider in the IT industry. Maketick, Inc. brings you robust and integrated solutions, customized and evolved for clients' from different industries all around the world. These solutions have a strong technology platform and an efficient team with solid experience that manages them. Areas of Specialization: - Web Design and Development Services. - Application Development & Maintenance Services. - Face book, My Space, Open Social and mobile Applications ( iphone, windows mobile etc ). - Offshore IT Consulting Services. - Content development and management. Our objective revolves around: Confidential Maketick, Inc. Page 3

Proposal Website Development

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Author : Abu Quality Technology Reliability Transparency Value for Money Customer Satisfaction

With Maketick, Inc. you partner with a company whose solutions are built upon experience in and beyond your industry and location. Our services have managed overall costs, yet maintaining high levels of customer satisfaction. Your ability to see and manage your business real-time anywhere in the world is a critical component of our solution. Timely, accurate information empowers you and Maketick, Inc. to make informed decisions affecting customer satisfaction and improving key performance indicators. The primary objective of Maketick, Inc. is to provide holistic technological solutions to businesses which intend to compete in the omni-changing global marketplace. Confidential Maketick, Inc. Page 4

Proposal Website Development

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Author : Abu We allow our customers to: Reduce their operating costs. Focus on their core competence Expand their market reach Implement Global operating model Increase profit margins Increase global skills

Stringent quality standards, exceptional skilled resources and a reputation of exceeding customer's expectations are only a few attributes which define our company's capabilities. Moreover, our state of the art infrastructure facilitates us to communicate with our clients on a 24/7 basis which is one of the determining factors for them in today's highly competitive and turbulent market place.

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Proposal Website Development

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Author : Abu A Study on Website Requirements : With Reference to your requirement the entire site will be designed with Professional design and theme related images & all the likes will be managed in proper way, Apart from that we would like to recommend few things to meet the functional & Technical standards. Recommendation to achieve functional, Technical & international standard:Functional Standards:There should be a Creative Home page with Banner Animation. Effective travel package advertisements, though, not a part of the initial requirement specifications; but well displayed advertisements blended in to the home page can attract users of a travel site. Location to IP mapping for all users coming to the page, to feed them appropriate information. The entire content should be presented with theme related images. Confidential Maketick, Inc. Page 6

Proposal Website Development

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Author : Abu Integrated web 2.0 applications, possibly (twitter, facebook and etc integration) Q&A Script Integrated Content Management System A database designed that can hold all transactions and all data related to the site. Each Sub pages should have a link to respective pages. There will be a common attribute need to maintain in all the pages to Take print , Quick links , location , Tell to friend The site will be designed in terms of proper site map, layout, browser compatibility and professional presentation so that the visitor should get the required information from the presentation, with the minimum possible time .

Design Standards: A Creative & Concept based Design will be Developed. Usability based Design will be initialized. Confidential Maketick, Inc. Page 7

Proposal Website Development

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Author : Abu Creative Custom made images can be developed to get the best outlook. We maintain W3C design standards by using XHTML (Structured XML markup), CSS (Style sheets),

Technical Standards: Images , content , layouts will be optimized for easy downloads SSM (Smart Slicing Method) will be followed for quick access of site Optimized controls, Client Validations, Server on demand basis will be maintained in App development. Ex: Ajax usages etc. Browser Capability - Site will be tested for proper display in Major Browser. Search Engines The website will be t promoted in the search engines. Meta Tags - Title, description and keywords have to be placed properly. Just for information meta tags are very important from site promotion point of view i.e. for listing your website to different search engines/directories Confidential Maketick, Inc. Page 8

Proposal Website Development

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Author : Abu Frames: Your website should not be developed by using Frames. Frames tend to cause problems with search engines, bookmarks, emailing links and so on, because frames dont fit the conceptual model of the web as every page corresponds to a single URL.

Tools Used :Front-End Design Adobe Photoshop Macromedia Flash MX Macromedia Dreamweaver MX Adobe Illustrator Back-End Programming HTML, XHTML Java Script PHP , Drupal (can be used) XML PERL Databases MySQL

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Proposal Website Development

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Process:We have proved, that by following the best web design processes, some extraordinary results can be achieved. Of course, that translates to unmatched web design which is far more superior to their competitors web site designs. Confidential Maketick, Inc. Page 10

Proposal Website Development

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Author : Abu Our belief is that we can match the best in best website design in the industry and that is only possible because of our proven web design process which is as follows:

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Proposal Website Development

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Author : Abu

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Proposal Website Development

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Author : Abu

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Proposal Website Development

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Detailed Project Specifications:

Requirements:
The web application is for taking airport parking reservations for prescribed parking lots owners. It is a multi-tenant system that caters to the needs of car lot owners coupled with the everyday need of a common man, who looks for an effective technology driven airport parking. Thus this application, when fully developed will turn out to be an Confidential

Comments / Suggestions

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Proposal Website Development

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Author : Abu intelligent system which service 2 distinct audiences/users : 1) Car lot owners The need here that the car lot owners need an effective system to run their system daily, generating revenues, providing service, and also at the same time get realtime view of their sales and revenues. 2) Airport Parking for a common man A technology driven (sms notoification) with added customer service needs is what a common man looks for when he/she tries to park his/her car in the airport parking lot. In addition to safe and secure Confidential Maketick, Inc. Page 15

Proposal Website Development

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Author : Abu parking, he/she may look for additional services which will be offered via this system The system developed, will start out in the US but will expand to other International Airports. There are two different three different users; Admin, Parking lot owners, and Customers (people looking for parking spaces.

Users / features :
There are 3 distinct user types in the system:

Parking lot owners:

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Proposal Website Development

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Author : Abu This feature covers all the functional features that a car lot owner needs, ie 1) Profile setup 2) Edit parking rates, taxes, blackout dates and etc. 3) Data segregation at the parking lot owner level, i.e. a single owner can have 3 parking lots, hence he/she should be able to log in and check his individual lot of get a cumulative view of all his lots. 4) Secure data access across different tenants or parking lot owners. 5) Access and or review customer data, reservation numbers and Confidential Maketick, Inc. Page 17

Proposal Website Development

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Author : Abu daily, weekly, monthly reports on sales. 6) Easy access of financial/revenue reports of each parking lot or a cumulative view. 7) Notification setup sms notification to the parkers/customers and also to the drivers/staffs for proper routing of traffic and airport pickups. 8) Setup of additional facilities in the parking lot, ie. Car wash, car detail , oil change .. etc. 9) Service notification get notified for the service a customer opts. 10) Payment setup and notification 11) License reader integration Confidential Maketick, Inc. Page 18

Proposal Website Development

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Author : Abu Integration with http://intertraffparkingmanager.findmysoft.com/) ; system so the when the car arrives, the software will recognize the plate, pulls up the customers information and the Customer Service reps will see the name of the customer and call them by their name. Before even getting anything from the customer. This integration is contingent on the application being able to upload data in the server via common upload methods and or via the xml file. 12) A Bar code reader integration and a Frequent Parker card Confidential Maketick, Inc. Page 19

Proposal Website Development

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Author : Abu For frequent customers: a card (like a credit card) that has the customer's account number embedded in the magnetic strip and a printed bar code. This way, if a Customer can hand the card to the customer service rep, swipes the card or scans the barcode and the custom. Again the bar-code reader should be able to pass data from the barcode reader and or the slider to the application and then transfer the data from the desktop application to the web application. 13) Co-brand Offers/Coupons Intelligent Offers from the car lot Confidential Maketick, Inc. Page 20

Proposal Website Development

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Author : Abu owners to the customer (based on differ algorithms such as number of times an user has parked, the services the customer has opted for, customer good will and etc) 14) Affiliate offers set up of different affiliates for parking lot owners. 15) Mining of customer data/reviews to provide selective 1-1 offers and promotions. 16) UI/UE Personalization - Parking lot owners will be to change the skins/logo and etc, based on their organization color and etc. 17) Various activity based Reporting Details of the reporting Confidential Maketick, Inc. Page 21

Proposal Website Development

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Author : Abu framework will be given in the SOW (statement of work) 18) Extensive testing and QA The coding will be done with the best programming practices and there will be a dedicated QA team allocated to verify and validate not only the functionality but also the performance and the expectations of the web users. The web application will also be conditionally simulated with 10,000 users and run continuously for 24 -48 hrs to make sure that the site performs under load and also under stress. Confidential Maketick, Inc. Page 22

Proposal Website Development

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Author : Abu

Customers:
The feature set that the Customer get is not limited to these only: 1) Login to the system with secure Username and Password. The System will authenticate his credential and if valid it will take him to his my account page. 2) My Account page shows information and transaction history. 3) Usable and intelligent search function - Will need to be able to search from a pull down menu or a search box of the Airport that they want to park at and the services that they intend to use while parked at the lot. Confidential Maketick, Inc. Page 23

Proposal Website Development

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Author : Abu 4) Google map , reviews, tips and tricks content area 5) Select multiple dates and easy booking features. 6) Online reservation and bar-coded print option. 7) Different payment options. 8) Usable UI/UE define UI/layout based on cognitive analysis of user behavior. 9) Notification- Confirmation notification and also sms notification. 10) Additional features Customers can opt for additional features ( i.e. car wash and put a service date). Advanced features of service and service map will be Confidential Maketick, Inc. Page 24

Proposal Website Development

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Author : Abu provided which will do a conflict checking and do scheduling of services.

Site Administration support:

This is the Super Admin and will be have the administrative panel login for the web application. Some of the features listed here are 1) The site administrator will get the access of secure admin panel. 2) Admin will able to see all the user and also parking lot owner details. 3) Admin will able to monitor all the transactions. 4) Admin will be able to change or Confidential Maketick, Inc. Page 25

Proposal Website Development

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Author : Abu update site rules and or contents. Admin can add/delete/modify, any user/parking lot owner details and or transaction. Logging and transaction map The administrator will get the site history of all the logging that happens in the system along with all the transactions that goes in the system. Site Audit An auditing framework will be put in place to make sure that all the actions of customers/users/parking lot owners can be audited and corrective action can be taken. Site Analytics site overview and Maketick, Inc. Page 26

5) 6)

7)

8)

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Proposal Website Development

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Author : Abu SEO and SEM efforts.

Project Phases :
This project has been divided into 3 phases for effective delivery. A detailed quality and stress testing plan will be published at the beginning of each phase. Each phase will be signed off will the SOW (statement of work) defined for each phases.

Phase I (Framework and layout )

The following feature set will be delivered in Phase I 1) All functionalities for Confidential Maketick, Inc. Page 27

Proposal Website Development

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Author : Abu Customers/Parking lot owners except the integrations with the 3rd party and also the intelligent module ( as defined in phase III) Define UI/UE flow Define web application characteristics (i.e. user behavior, customer and parking lot owner login and feature/function map Define and design multi-tenant database for the application Customer Features login, booking, payment and etc. Parking Lot Owner features login, profile setup, date setup/blackout dates, additional feature setup, reporting features Maketick, Inc. Page 28

2) 3)

4) 5) 6)

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Proposal Website Development

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Author : Abu 7) Site Administration *** A detailed SOW (statement of work will be produced after awarding the project.

Delivery Process
Delivery -01 (Analysis and Feasibility) In this phase, Maketick will do an extensive analysis of the present scope of the project and will suggest for alternatives.

Deliverables o A feasibility study document / detailed Confidential Maketick, Inc. Page 29

Proposal Website Development

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Author : Abu functional specs. o Suggested detailed feature set for the website. o A detailed project plan, suggesting various stages of development. Delivery -02 (UI Design ; phase I) All the screens and user flow is designed/developed in this phase.

Deliverables o Various screen lookup and UI flow diagram. Confidential Maketick, Inc. Page 30

Proposal Website Development

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o

Wireframe designs ( for designs added in the scope).

o Html / XHTML generation and Integrated flow diagram. o Delivery03(Development Phase I) Definition of the administration module and other administration features of the website. Deliverables o Site Administration Confidential Maketick, Inc. Page 31

Proposal Website Development

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Author : Abu document. o Development of Administrative features o Project team can login into the admin module and manage the system. Delivery -04 (Development; phase II) Complete development of the front end logic and linking that with the database. The administration with the frontend is integrated in this phase.

Deliverables Confidential Maketick, Inc. Page 32

Proposal Website Development

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Author : Abu o Delivery complete for the project. o Project team can login and see the full functionalities
o

Delivery -05 (QA and Delivery)

Though QA is a part of each delivery model, we would like put this as a delivery since at this phase, we would love to do a black box testing and also run stress test in the system, defining real life loads. The load profiles will be obtained from Confidential Maketick, Inc. Page 33

Proposal Website Development

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Author : Abu the client team. Running load profiles with various user behavior levels will help to decide the performance bottle neck points and will prevent any errors on go-live. Deliverables
o

Detailed test plan and test status publication.

o Bug report generation and fix.

Phase II( Integration with 3rd Party)

Notification 1) SMS texting for reminders to the Confidential Maketick, Inc.

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Proposal Website Development

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Cost of Production: The cost of production of your project would be USD 6000. (For Phase I) The cost of production of your project would be USD 4500. (For Phase II) The cost of production of your project would be USD 1500. (For Phase II) Time for delivery and Payment schedule: (Phase I) The time frame for the production and delivery of your project would be 50-60 Business Days. A tentative project and payment schedule has been defined here. A detailed project plan will be published upon project acceptance. Milestone Description Phase I, Delivery -00 Confidential Proj. Start Date TBD Proj. End date Project Acceptance Funds Released TBD Amount $1500.00

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Proposal Website Development

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Author : Abu Phase I, Delivery -01 Phase I, Delivery -02 Phase I, Delivery -03 Phase I, Delivery -04 Phase I, Delivery -05 Total Project Value, Phase I TBD TBD TBD TBD TBD --------TBD TBD TBD TBD TBD ** -----------------TBD TBD ---------TBD ** --------N/A $1500.00 $1500.00 N/A $1500.00 $6000.0 0

** Go Live date, Phase I TBD Confidential Maketick, Inc. Page 36

Proposal Website Development

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Author : Abu Time for delivery and Payment schedule: (Phase II) The time frame for the production and delivery of your project would be 30-45 Business Days. A tentative project and payment schedule has been defined here. A detailed project plan will be published upon project acceptance. Milestone Description Phase II, Delivery -01 (Official phase II starts) Phase II, Delivery -02 Phase II, Delivery -03 Confidential Proj. Start Date TBD TBD TBD Proj. End date TBD TBD TBD Funds Released TBD TBD TBD Amount $1500.00 $1500.00 $1500.00

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Proposal Website Development

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Author : Abu Total Project Value ** Go Live date TBD Time for delivery and Payment schedule: (Phase III) The time frame for the production and delivery of your project would be 15-20 Business Days. A tentative project and payment schedule has been defined here. A detailed project plan will be published upon project acceptance. Milestone Description Phase III, Delivery -01 Confidential Proj. Start Date TBD Proj. End date TBD Funds Released ---------Amount $750.00 ------------------------$4500.0 0

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Proposal Website Development

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Author : Abu Phase III, Delivery -02 Total Project Value TBD --------TBD ** --------TBD ** --------$750.00 $1500.0 0

** Go Live date TBD Terms and Condition : Change request for content will be accepted within 7 days from the date of final deployment. Client is responsible for photo licensing and related APIs that needs to be integrated in the project. This Estimation Valid up to 15 days only from the date of issue Font & colors will be used as per existing Standards with subject to availability The project duration can be extended up to max of 7 days. Maintenance and support of the Web application will be based on the AMC (Annual Maintenance Agreement) agreement. Confidential Maketick, Inc. Page 39

Proposal Website Development

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Author : Abu The above mentioned price is subject to specified man hours. Project cost is calculated based on delivered page count. If any changes in above specification will lead to change in project cost Web space and domain registration charges not included in this cost our development cost. AMC Cost is not included in this agreement that will be treated as separate.

Some of our business & technical approach to reach site visitor: A professional touch to meet high levels of web standards. Browser compatibility Professional presentation So that the visitor should get the required information from the presentation, with the minimum possible time and can send you the business query from the concerned section itself. Maketick, Inc. Page 40

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Proposal Website Development

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Author : Abu Meta Tags - Title, description and keywords have to be placed properly. Just for information META tags are very important from site promotion point of view i.e. for listing your website to different search engines/directories. Frames tend to cause problems with search engines, bookmarks, emailing links and so on, because frames dont fit the conceptual model of the web as every page corresponds to a single URL. Product Section - This is the most important section and we must be considered for very high degree of professionalism. Good presentation and updated product info could only generate good number of business enquiries. Appendix:-

1) Letter of Acceptance
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Proposal Website Development

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Author : Abu As the first step of the assignment, Client needs to issue a letter of acceptance with PO and 25% advance. 2) Lead Time Maketick, Inc will commence the work of receiving the letter of acceptance and payment as per agreed payment terms. All efforts will be made by Maketick, Inc to finish the assignment at the earliest date. 3) Project Coordination Client will provide timely clarifications and feedback sought by Maketick, Inc s consultants ( designer and developers) during the period of assignment. Client will have to allocate one Project Coordinator to interact with Maketick, Incs project manager so that the outstanding issues can get resolved at the earliest

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Proposal Website Development

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Author : Abu 4) Confidentiality Confidential information related to Client and Maketick, Inc will be protected by each other in confidential with the best practices of the respective companies.

5) Invoice & Payment

Invoice raised by Maketick, Inc should be cleared within two weeks. Invoice amount detail will be described very detail with the role and resource consumption with hours. Maintenance cost not included in this agreement.

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