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The Hyper Island HQ in Sweden Hyper Island is much hyped. On the train that scoots from Copenhagen to Karlskrona, a naval port on the South-Eastern tip of Sweden connected by a bridge to Hyper Island, I am told to be prepared for what can only be described as three days of "digital therapy". We are here on an intensive, tailor-made boot camp for the digital agency LBi. Hyper Island, the Swedish digital "high school", has grown over its lifetime to offer executive masterclasses - all different, but all underpinned by an impetus for change. LBi's masterclass is a network affair: on the first night, a planner from the New York office shares a pint and a pretzel with a director of technology from LBi Stockholm. Already, the event is facilitating in-agency integration, or "blending", as LBi calls it.
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