location-based marketing: + businesses.

kristen vang
thinqdigital.com.au @kvang

simply put, location changes everything.

- matthew honan, wired magazine, january 2009

location provides an enhanced user experience.

+ discovery + navigation

+ context

+ relevance

location is a game changer for social networking.

passive
what have you been up to?

real-time

what are you doing right now?

participatory

where are you? can i join?

how does it work?

download the app.

how does it work?

build your network.

how does it work?

check-in.

select your location from the list

how does it work?

tell your friends.

how does it work?

add & share tips on venues.

nearby

venue-specic

push

how does it work?

get the inside scoop.

where to go. how to get there.

how to pay.

what to order.

how does it work?

create a to-do list.

add to your to do list

how does it work?

earn points.

+1 for each place you check in during the day +5 for checking in at someplace new +5 for adding a new venue to the directory

how does it work?

unlock badges.
i. general
local: check in 3x at the same place in one week swarm: check in at a place with 50+ other users

ii. city specic

Brooklyn for life: check in 25+ times in Brooklyn

iii. event specic

CES 2010: check in at the Las Vegas Convention Center during CES 2010

iv. branded
yard bird: check in at 6 of Harvards recommended campus locations

how does it work?

become a mayor.

how does it work?

unlock badges by becoming mayor.

be inspired to do things.

but, foursquare isnt just a game.

this one inputour coordinateshas the potential to change all the outputs. where we shop, who we talk to, what we read, what we search for, where we gothey all change once we merge location and the web.
- matthew honan, wired magazine, january 2009

business opportunities:

offer specials to bring people in the door.

venue page

places nearby

business opportunities:

add incentives to keep them coming back.

discounts

badges

business opportunities:

tie it to your loyalty program.

business opportunities:

reward your mayor.

discounts

products

special access

business opportunities:

reward your mayor.

recognition

business opportunities:

take visitors on a tour.

business opportunities:

encourage patrons to share tips.

business opportunities:

give out product samples.

business opportunities:

organise a swarm.

business opportunities:

organise a super swarm.

business opportunities:

bring in some boats.

business opportunities:

connect reality to television.

business opportunities:

make broadcast participatory.

business opportunities:

support a cause.

business opportunities:

drive people within an event.

business opportunities:

create a scavenger hunt.

business opportunities:

make daily routine more fun.

business opportunities:

get to know your customers better.

wanna play? its easy.

getting started:

try it out for yourself.

getting started:

claim & register your business.

foursquare.com/businesses

getting started:

create your rst special.

mayor specials check-in specials frequency specials wildcard specials

getting started:

let customers know youre involved.

have fun with it. (after all its only a game.)

image credits.
aj bombers - http://www.ickr.com/photos/ajbombers articial ignorance - http://www.ickr.com/photos/articialignorance foursquare - http://www.foursquare.com/ highholburn - http://www.ickr.com/photos/highholburn/ miss_hg - http://www.ickr.com/photos/32615508@N02/ msau - http://twitpic.com/1wvpeg naveen - http://www.ickr.com/photos/naveen_/ roomjosh - http://www.ickr.com/photos/roomjosh/ superamit - http://www.ickr.com/photos/superamit/