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Western India Plywood ltd., is the largest integrated wood-processing complex in thecountry as well as in southern Asia. It was established in 1945 and it started manufacture of sawn timberland plywood on a modest scale with a few indigenous and lend lease machinery. Thefounder of Western India Plywood was Mr. A.K Kunhiman Haji, Later he handed over thecompany to his son in law Mr. A.K Kaderkutty Sahib, The Company made progress through theyears and expanded to its present status. The company grew over the next two decades into awell integrated wood processing unit with finely tuned skill in new product development andmanufacturing. Plywood manufacturing was stepped up steadily by addition of new machinery, mostlyimported. They also diversified from the production of the Tea-Chests and Commercial plywoodto manufacture of decorative plywood, block board, flush door, shuttering plywood, and aircraftplywood etc. The company also installed its synthetic resin unit in 1959 with a capacity of 200tones The hard board manufactured by the company found ready acceptance in the market so thatthe company decided on an expansion project in 1977 to increase the output of the hardboard to24700 tons per year. The expansion project was completed in 1980. Recently in 1990, thecompany added pre finished hard board and plywood to its impressive product range. A state ofart production line imported from Italy utilizes technology from the market leaders in the field ofU.V curable paints TREFFERT of Germany. Process employed in plant is totally environmentfriendly and does not involve any harmful emission. The company is the first in the country toput up a plant for irradiating wood in collaboration with Bhabha Atomic Centre Mumbai in orderto aggregate the lowgrade timber
WIP is the fourth biggest plywood factory in Asia. The factory is situated in Kannurdistrict in Kerala state. WIP collects timber and firewood through import from Malaysia, Africa,Burma, Russia etc. and local purchase. Thus it is being processed at the factory and converts intovarious finished products such as different varieties of plywood, hardboard, furniture, wood flooretc. WIP exports 80% of total production to Germany, USA, Canada, Italy, Australia, Japan, Sweden, Middle East and Gulf Countries regularly. The rest of 20% is being through retailoutlets and Companys sales depots throughout the country WIP Ltd., the largest integratedwood processing complex in the country, was incorporated in 1945 immediately after secondworld war. The WIP is a widely held public ltd., company listed in cochin and Madras StockExchange. Thanks to the dynamism and vision of its founder managing director Mr. A KKADERKUTTY, who is the acknowledged doyen of the Indian wood working industry? WIPgrew over two decades into a well integrated wood processing unit with finally tuned skills innew product development and manufacture. Though its 60 years of existence, WIP has beensingularly
responsible for the most significant product innovations in the Indian plywood panelindustry. A HARDBOARD plant with an installed capacity of 12.5 tones was set up in 1959-60with West German technical collaboration. Today WIPs hardboard division is the market leaderin hardboards with state of the art production lines manufacturing over 120 tones today. WIPshardboard like its plywood products, commands a premium in the market, due to its intrinsicquality which is recognized by loyal customers.
First to make high pressure industrial laminates First to make quality hardboard way back in 1959-
60
powder
First to get ISO 9000 certification for hardboard and prefinished boards. The company has earned special appreciation from leading industries in the automotive sector, Footwear sector, ISRO, BARC, Indian Railways etc.
WESTERN INDIA PLYWOODS LTD VISION Continue to remain the best plywood panel corporation in India with a growth in allied
areas
MISSION
To provided utmost satisfaction to the consumer through best quality and customer care. To continusly upgrade the product through innovation and convergence of new technology and to produce the best quality product. To safe guard and enhance share holders value
To respect the dignify of all employees and together to become instrumental in the development of the country while protecting the environment. To utilizes the surpluses for the welfare of employees and the society at large.
QUALITY POLICY
QUALITY OBJECTIVES
Suitable equipments and machinery for process control at all stages. Provision of adequate resources including raw materials and personnel to ensure constant product quality. Well defined process and product characteristics to enable monitoring analysis and continual improvement Communication of requirement of products including customers requirement, statutory/regulatory requirements as per aspect of QMS including policy and objective among all employees
PRODUCT PROFILE
The major product for which the company has been the leaders in quality since 1945 is justbecause of its finest quality products produced as per international standards. The products of thecompany are globally accepted. Over the last 50 years, through its close knit co-ordination ofvarious processing units, professional management and maximum utilization of facilitiesavailable, the company has made an indelible mark in the wood industry a mark of gloriousachievements
WIPWOOD Densified wood is used in the manufacturing of textile & jute mill accessories WIPLAM Densified wood is used in the manufacture of insulation components for transformers & switchgears WIPCHECK Densified compressed floor board, with both chequred and plain surfaces, building & chemical industries WIPROC Densified wood used in the manufacture of high precision jig formatting tools in aeronautical industry & neutron shields in reactors. WIPBEAR Densified wood used in the manufacturer of bearing and gears WIPCHEM Densified wood used in manufacture of filter plates used in dye and chemical industry and oil extraction mills WIPCOM Densified wood used in the manufacture of electrical insulation components like studs, nuts, cleats & other segments
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timber, water proof quality used for boat building,concrete shuttering, furniture, partitions, paneling etc. HARDBORDS Used extensively by automobile industries, fiber drum manufactures, shoe manufactures, photo frame backing, clock manufactures, school writing parts and also for partitions. FURNITURE All type of furniture including molded a knock down furniture 3 | Page
JOB ANALYSIS
This is the process determining, by observation and study and reporting pertinentinformation relating to the nature of a specific job. It is the determination of the task whichcomprise the job and of the skills, knowledge, the and responsibilities required of the worker fora successful performance and which differentiates one job from all other.
J OB SUMMARY
Monitoring the works of timekeepers Processing of joining and separation of employees Process contacts and reemployment. Processing of disciplinary action
timekeepers.
concerning attendance and other work recedes of employees. Verify documentation of leave of absence; overtime given, weekly off, compensatory off etc., verification as to conforining to norms laid down. Monitor the preparation of wage/salary statements for each month, ensuring incorporation of allowed deduction in respect of each employee. Advance intimation of personnel retiring for services and process the papers connected with the separation and payments of befits associated with the same.
Prepare appointment orders for fresh recruitments and the process the joining papers, including issue of identity cards and arranging for enrollment under PF, ESI etc.
JOB RESPONSIBILITY
Ensure recording and documentation of attendance of employees at all levels. Ensure maintenance of leave records, overtime records, weekly off, compensatory off records etc. Ensure monthly salary wages statements in time. Issue of appointment orders, conformation orders, separation orders etc for all categories of employees
WESTERN INDIA PLYWOODS LTD Ensure the disciplinary proceedings are followed up till the issue of punishment orders. JOB ENVIRONMENT
Reporting to factory executive/head of personnel functions; however keep rapport and liaison with section in chargers in all functional areas. Current informal ways of working ;practice of working on oral instructions and
and procedures.
Habitual cases of absenteeism and in discipline. The slow pace of work among the staff, as a part of
W ORKING HOURS
In WIP Ltd., there are three shifts of work. The production process starts on Monday and ends on Saturday 6.30 AM - 2.30 PM 2.30 PM - 10.30 PM 10.30 PM - 6. 30 AM
In WIP Ltd., the sources of recruitment includes both internal and external. Wheneverany vacancy occurs somebody from within the organization is upgraded, lie outside theorganization, which includes new entrants to the labor force, retired experienced persons etc.For the selection process a panel of interviewers interviews candidate. The apt candidate is thenselected for the job.
TRAINING
One year training is given to the new entrance. Training is restricted not restricted justfor a specific work but an overall training is given to workers so that they can fill in the post ofabsentee. This makes the worker more versatile. Stipend is given to the employees during thetraining period.
CLASSIFICATION OF WORKERS
In WIP Ltd., workers are classified as follows; 1. Permanent 2. Probationers 3. Substitutes 4. Temporary 5. Casual 6. Apprentice
Wages and other dues, if any, due to workman whose service is terminated by way of dismissalor discharge or retrenchment shall be paid to the workman within 2 days of termination of hisservice.
trade union
CITU (Affiliated to CPM) INTUC (Affiliated to Congress) AITUC (Affiliated to CPI) STU (Affiliated to Muslim League)
Retirement
Any workman who is declared mentally unfit or found to be on continued ill- health orreached the
age of 58 (fifty eight years) shall be retired from the service according to theGratuity Act.
Benefits
3. The Industrial Disputes Act, 1947 4. The Minimum wages Act, 1948 5. Payment of Wages Act, 1936 6. The Contracts Labor (Regulation & Abolition) Act, 1970 7. Employees State Insurance Act, 1948 Editions of the following statutory/regulatory requirements guide WIP
Job Design Evaluation and Selection of Candidates. Placement. Induction, On-the job training Training and development Appraisal Increment, promotion
Welfare activity
The following welfare facilities are there in our Organization: E.S.I. Scheme. `Workers Canteen at subsidized rates. Staff Mess Co-operative Credit Society. Medical Re-imbursement for those not covered under E.S.I Ambulance Festival Advances Book Advance Staff Recreation Club
PRODUCTION PROCESS
Log yard
It is the place where the wood is kept. Following are the woods that are used:Welapine , Pali, Pashupali, Kalpine, Padapine, Mango, Badam, Silver, Neeli, Redcedar, White cedar, Swisspine etc.
Cross Cutting
The wood from the log yard is brought in for cross cutting. The long wood is cut intoblock of varying sizes ranging from 3 to 8 feet as required. Chain saw is used for cutting thelogs that works on a hydraulic system. BoilingIn order to make the hardwood soft and to remove its oil content, the block are boiled with the help of steam at a temperature ranging from 1200 C to 1800C. The wood is boiled for a minimum of 24 hours. The steam that is required is produced in boilers. WIP has 4 types of boilers. They are; 1. Saw dust boiler 2. Firewood Boiler 3. FBC (Fuel Bed Combusting) 4. IAEC (Industrial Agricultural and Engineering Corporation)
Peeling
After boiling, the logs are peeled with the help of the peeling machine. The output iscalled the veneer. Two kinds of veneers are obtained Face and core. Both of them have thesame quality, but the soft and smooth part is known as face and the hard and the rough is called
Clipping
The next process is called clipping. Here the veneer produced from the peeler is passed through clipper. In clipping the veneer of the required length is cut.
Drying:
Drying is the next process. Drying process is conducted by considering time, steam, and thickness of wood. The machine used for this process is known as Dryad..
In this process of edging and joining, three two sides of veneers are cut and removed for avoiding damages. After this, the veneers are joined by using gum. GluingIn this section glue is applied over the core veneers, the glue spreading machine consists of 2 rollers rotating in opposite direction between which the glue is kept. The glues used are Urea formaldehyde, Areolyte, Melanine formaldehyde.
Assembling
In assembling the core veneers are places in between the face veneers. The adjacent veneers are placed in such a way that the gains are across each other. Minimum three plies
Conditioning
Conditioning is the process in which the pressed plys are treated with chemical water to
Trimming
In trimming the plywood is passed into the trimming machine for cutting the sides according to the sizes required.
Sanding
This is the process in which the trimmed surface of the plywood is smoothened and softened by using sandpaper or belt sender or drum sander.
Finishing
Finishing is the final step in the plywood production process. All the finishing works are done in this step. The boards are sealed and labeled and made ready for dispatch. The following are the important products produced with the help of plywood. Cold Water Resistant (CWR) Boiled Water Resistant (BWR) Boiled Water Proof (BWR) Warm Water Resistant (WWR) Warm Water Proof (WWP
WESTERN INDIA PLYWOODS LTD Aircraft plywood Marine Plywood Shuttering Plywood Fireproof Plywood Flush door plywood Inlay board High Density Plywood Medium Density Plywood Low Density Plywood Super Block Board COMPREG STATES
These are resin impregnated and compressed wood based laminates. T hey aremanufactured from selected veneers obtained from quality timber specious. The veneers areseasoned to optimum moisture content, treated, passed through evaporation chambers,
assembledin the required grain construction and pressed Under high pressure and temperature to produce the Compreg stats. Compreg stat is auniform homogenous material free from surface defects, checks, splits, discoloration, blisters,overlaps gaps etc. Compreg stats is a unique material having strength of metals, resistance ofnatural timber and the surface finish, stability and hardness of modern plastics. Both surfaceshave the uniform phenolic resin coating with excellent resistance against abrasive action.
HARDBOARD
These chips are transferred to the head tank for washing it using conveyor belts. Cleaning of chips:This is done using boiling water. It also provides sufficient softness for the chips. Passing through sieve does the separation of water from the chips.
Cyclone
Chips from the deliberating machine are transferred to a conical chamber called cyclone using steam.
Defibrator
The Defibrator used in the plant is the aspluent Defibrator. The moisture content in thechips is removed by increasing the temperature and the cleaned chips are converted into finepowder. After grinding it with two grinding wheels of which one is kept stationary while theother is rotating.
Pulp formation
acid, paraffin wax and certain resin. Thepulp is then pumped into board forming section.
performed by the belt conveyor. Main difference betweenPlywood and Hardboard is that resin is not coated in hardboard as in the case of Plywood
FURNITURE
Furniture is another product which is produced in WIP. The furniture is used by usingdecorative woods like Teak, Mahagony, and Rosewood etc. The veneers are molded in variousshapes to make different types of furniture. All the furniture are long-lasting and are with bestquality. Along with this, the wastes of decorative veneers are used to make various handicraftsproducts. Inlay board is an example
PURCHASE DEPARTMEN T
The Western India Plywood Ltd., has welldeveloped and efficient purchase department,which deals with the purchasing of raw materials. Company usually makes three kinds ofpurchasing: Local Purchase. Direct Purchase. Purchase through Bank.
Company has broadly classified its purchase department into Timber purchase departmentand all other purchase departments. Other department does the buying of all other items otherthan wood i.e. timber. It is involved in purchasing of consumer product, spares, oils, acids,chemicals and other ancillary raw material used for manufacturing its products. Timber purchasing department deals only with the purchase of Timber. Timbers arepurchased through bank or direct purchasing. An intend will be received from the storesdepartment about the item to be purchased. The production manager should sign it. An enquirywill be made and following that the quotation will receive. Suitable quotations will be selectedand it will be sent to the production department mentioning the criteria of selection. Afterreceiving the quotation the purchase department will make order with specified conditions. If thegoods are sending through bank, intimation will receive from the bank that the goods are readyfor delivery. The money is paid as per the terms and conditions and the goods are delivered. Inthe case of direct purchasing money is directly paid to the supplier and the goods are received
PURCHASE PROCEDURE
Invites for quotation from various parties.
From the quotation the actual buyers will be identified based on price and quality.
Goods will be sent to the nearest parcel offices from there the customer company will collect the consignment.
Documentation through bank or direct supplier. Some time advance payment is also undertaken.
MARKTNG DEPT
creating, offering and freelyexchanging products and services of value with others. Due to the high standard of quality maintained by the quality control department of thiscompany, the product of the company have found ready acceptance in markets both in India andabroad. The company has succeeded in arranging manufacturing programs on the basis if firmorders, which in regularly for all types of products. The plywood manufactured by the companyis being regularly used for manufactures of T.V cabinets, bus bodies, building constructions,railways, furniture industry etc. The hardboard is used for partition walls, false ceiling, furnitureindustry etc. The densified wood is being supplied to the electrical industries in various formsand also to the textile and chemical industries in the form of filter plates and as checkered boardsfor flooring in buses and railway coaches. The DAP and FRP compounds are being used by theelectronic and molding industries. The furniture manufactured by the company is being absorbedthe market in drawing rooms, bedrooms, schools, office etc. The products of the company arebeing exported West Germany, France, U.S.A Sweden, West Asia and South Asian countriesregularly.
WESTERN INDIA PLYWOOD is wellestablished organization manufacturing highquality goods. Company believes in quality. In order to ensure the quality each batch of theproducts will undergo quality tests. Company has an efficient marketing strategy. The prices ofWIPs products are comparatively high, but of high quality. The company is targeted at the highincome as well as at the low-level income groups WIP is marketing more than 300 products. Products are segmented as
Brand and quality are the main marketing strategy followed by WIP.
The WIP has a unique product range that cannot be duplicated.
The WIP has gained 70% market share on Hardboard itself. WIP is the price leaders in hardboard marketing. Almost all Car Manufacturers like TATA, Ford, Toyota, Hyundai and Maruthi are the customers of WIP. Automotive segmentation is followed by WIP towards this car manufactures. The main sales promotion followed by WIP is direct contact by Architects,Builders etc. The WIP also issue national magazines as promotion tools. Marketing segmentationadopted by WIP is niche is DAP manufacturing WIP has got marketing leadership in the Worldafter Japan and America
SALES DEPT
Enquiries are made through tenders. The main tool used to catch the governmentorders is by the lowest quotation. The main advantage received from the govt. is 95% ready cash payment. Generally theWIP gives 15 to 20 days are credit for parties. Even though timber world is facing crisis, theWIP is able to with stand by marketing variety of products like plywood items (Fire Resistant,Marine Wood, Densified Wood, DAP, Hardboard, Furniture) The main sales promotion method used by WIP is direct contact. The WIP has manydealers throughout India. WIP also conduct exhibitions and issue international magazines. TheWIP outstand for their quality. This quality of product is maintained by laboratory testing.Every batch of product will go to testing for identifying glue failure and other defects. Even though the timber world is facing scarcity, the WIP withstand with decorative boardwood. The WIP has achieved ISI certification for their products. The regular customers of WIPare India Railway, Toyota, Hyundai, Fibre Drum Manufacturers, Shoe heals, Jolly board is theonly competitor of the WIP in Hardboard. So Hardboard manufacturing is mainly profitable asfar as WIP is concerned.
promotion. The payment of duty is on fortnightly basis by 20th day for the fortnight and byfifth day of succeeding month for the 2nd fortnight except for the month of March. In order to avoid double taxation CENVAT (Central Excise Value Added Tax) credit is used
R& D DEPT
anaccelerated manner in order to arrive at quick inferences. Sophisticated analytical equipmentslike the Spectro-Photometer, Gas Chromatograph, Kari Fischer, Titration equipment, TorqueRemoter, and Permeable gel. Chromatograph is available in the testing lab of WIPs R&Ddivision for accurate analysis of raw material and finished products. The products developed andmodified by the R & D division include DAP (DiAllyl Phthalate) moudling powder and fiberglass reinforced plastic, sheet moulding compound (SMC) which find use in the manufacture ofthe sophisticated products required in highly specialized electrical and electronic applications.SMC can also be overlaid on Plywood and Hardboard. The manufacture of DAP molding hasbeen achieved for the first time in South East Asia in the WIP. This has put India on the road toself-reliance in the material of strategic importance. WIP had conducted conversion of non-durable species of timber like Cheru, Bunati etc.into stable and durable wood polymer composites by radiation with gamma rays with the activeassistance of Bhaba Atomic Research Center, Trombay. It is one of the greatest achievementsof WIPs R&D Department. But recently it is not followed by WIP. WIPs R&D Scientists havedeveloped weather
EXIM DEPT
Purpose
Procedure
Quotations are sending along with the product details. In some cases samples are sent.Once the price is approved of, the customer opens the letter of credit that contains detailsregarding value, quantity, destination of supply, specification, etc once the order is confirmedand placed; the product is not sent to the production department and production requirements.Once the cargo is ready, it is taken to the nearest port for shipment. In Western India Plywoods there is an arrangement called house stuffing where in thefactory brings the container from the port to the companies work. The clearing agents carry outall the customer formalities in order to get the clearance. This includes getting back AR4 fromthe customs after the shipment for submission to the
central excise. Once the shipment is effectedand the bill of loading is obtained the document for the buyers are negotiated through the WIPsbank. Once the cargo reaches the destination the customers retrieve the original documents fromtheir banks. The payment is then made accordingly.
Records maintained
Filing system; separate file is opened against each enquiry. All correspondence and relative shipping documents are filed separately for ready as well as future reference. Register that contains details regarding all exports affected is also maintained
FINANCE DEPARTMENT
The Finance Department is the heart of any company. The general Manager of financeheads this Department. The responsibility for maintaining the accounts and exercisingfinancial control is vested with the Finance Manager. The finance department has directinteraction with all other departments since all the payments and collections are maid through
At the end of every month the sum total of the sub ledgers are transferred to the main ledgers. Then there should have the equality in the amount of the sub ledger and main ledger.The next accounting procedure is preparing the trial balance. At the end ofevery financial year, profit and loss account and Balance Sheet is prepares, from which financialposition of WIP is noticed
Sources of Fund
The main sources of funds are;
Internal sources:The main internal sources of fund of WIP are income generated from sales.
External Sources:The main external source of fund is term loan form bank and financial institutions like SBI, Canara Bank, Punjab National Bank, IFCI etc. Share Capital.
WIP is a widely held Public Limited Company. Recently company issue authorizedshares 13, 00, 00,000 from which 8, 48, 00,000 are subscribed capital. Company also adopt rightissues (during crisis premium is given to shares), bonus shares (when company isundercapitalized) Company issues preference shares to ICICI, HDFC like financial institutions.These preference shares are redeemed. Equity share capital is major source of finance followedby the Company. Previous year 24% dividend was given to the share holders. But now thecompany is unable to pay dividend to the share holders because of the lack of operating profit.
Bankers
The WIP has mainly 7 banks. SBT State Bank of TRAVANCORE UBI (Urban Bank Of India)
IB (Indian Bank) SYB (Syndicate Bank) SBI (State Bank of India) CB (Canara Bank) IOB (Indian Overseas Bank
TQM
WIP Ltd. has separate department for total quality management and is well known for itsquality throughout the world it has recognition of ISO 9001-2000 for one of best andstandardized production system in the world. ISO provides a lot of standard for the qualityassurance.
Work instruction
The requirement satisfied by the WIP in order to get ISO certification is the following.
Resource management Product realization Measurement analysis and improvement In order to assure the quality sec. technique like
control chart are used and the mainly used chart employed by the WIP Ltd. are X chart and R Chart. The plan capacity utilization. Plant stoppage analysis break down analysis are done using bar chart The main reasons for plant stoppage are Mechanical break down Electrical break down Blockage of Pulp Blockage of chip Shortage of fuel
The non conformance of both process and product are Analyzed by the mean of the cause and effect diagram and the corresponding corrective /preventive action are taken
Quality Policy
To manufacture product as per national or international standards. We made them available as per the customer requirement. WIP endeavor to upgrade the quality of its product related service on a continuous basis through regular improvement efforts. A will defined quality management system has been implemented. This system is continuously reviewed to enhance its effectiveness and update to meet the changing need.
Quality objective
Suitable equipment and machinery for process control at all stage.Provision of adequateresource including raw material & personnel to ensure consistent product quality will defineprocess and product characteristics to enable monitoring analysis and continual improvement.Communication of requirement of product including customer requirement statutory, regulatoryrequirement aspect of quality management system includes policy and objectives among allemployees.
ISO certification
The main objective of International organization for of standardization is to produce and published international standards. The WIP Ltd is an ISO certified company the ISO 1994 certification was awarded to thecompany. In 1996 for the quality management system of the hard board and Wiplac prefinishedboard has been re certified. In May 1999 for another three years and the company has also received the same certification for its plywood, classified wood, flush loan and block boards. The next recertification of ISO-9001-2000 was done by M/s. Bureau Vertias quality International (BVQI) and thecertificate of manufacturing and sale of hard board, WIPLAC, prefinished board, plywood, blockboard flush door, and densified wood product was issued for a period of three year 25.05.2002
company where as Opportunities and Threats areexternal factors. SWOT Analysis is the tool for auditing an organization and its environment. Itis the first stage as planning and helps marketers to focus on key issues have been identified, they
STRENGTH
The company has been maintaining a high quality for its products and as its products arewell accepted in the market by quality conscious customers, it does not anticipate anymarketing problem. They are considered to be the The Leaders in Quality Since 1945.
The company has a well established R&D unit, one of the best kinds in the wood based industry.
The company is duly equipped to develop new products to meet the requirements of the market.
There is an acute shortage of good raw materials which has forced the company toimport a substantial portion of its main raw material viz. timber, which has also seen aconsiderable increase in price.
Promotion of competitors is better to that of WIP. The Company concentrates only on Industrial Market.
OPPORTUNITIES
The company is a leading supplier to Railways, Defense, Automobile, Electrical, Transport, Civil Aviation and other industries.
Several products have been developed for the specific requirements of the Automobile,Transport and communication sectors such as Densified wood etc. and these productswhich have technological advantages over competitive products.
The Company diversified from the production of chest and commercial plywood tomanufacture Decorative Plywood, Block Boards, Shuttering Plywood and Aircraftplywood.
The products of the Company are being exported to Germany, France, U.S.A, Sweden, West Asia and South Asian countries.
THREATS
The high power tariff and increasing cost of furnace oil and other petroleum products and chemicals.
There are many medium scale and small scale plywood industries. They fix low price for their products
In some product ranges, imported items are available at lower cost than is currently produced in India.
In general, the working of the company has been adversely affected by the effects of Globalization
In some product ranges, imported items are available at lower cost than is currently produced in India.
In general, the working of the company has been adversely affected by the effects of Globalization.
FINDINGS
Because of the increasing demand, now the company has changed their distribution system in order to reach more parts of the state. Due to the high standard of quality maintained by the company, its production costs are relatively high so that company facing a serious problem and wants to reduce the price The companys various operations on raw material performed in sequence and the machines are placed along the product flow line. Because of this, the companys products get completed in lesser time and also have a smooth and continuous work flow. The company gets 25% of the profit from the exporting. Company concentrate all over the market. Still the company is not computerized fully. The company maintaining 0 % wastage. Promotional expense is very less. WIP focus on quality
SUGGESTIONS
It is desirable to launch an advertising campaign to attract more customers It is advisable to maintain and efficient market intelligence system and
advice mgt of the changing needs of the market. The company may introduce more measures such as fencing of machineries, which will protect the workers from accidents. 1 | Page
WESTERN INDIA PLYWOODS LTD The company may prepare budgets for each activity which will provide it a
better control and coordination mechanism. This will aid in reduction of production costs. The company can save time and cost through the computerization. The company have to follow more safety measures because there is a risk of fire in the factory layout
CONCLUSION
Western India plywood ltd., the second largest wood processing industry in South EastAsia, as a bright future in this field. During the running period since 1945, the co. achievedvarious milestones. The high-end production technology of WIP is well acknowledged amongthe wood processing industries in India. The WIP Ltd., achieved 100% utilization of raw materials due to its integrated productionsystem. Therefore, it would be apt to call WIP Ltd., a company with a conscience . WIP Ltd.,stands for superior product performance and provides value for money to its customers. It isbacked by WIPs commitment to harness the latest technology in wood processing industry andcontinuously upgrade its processes and machinery. Due to the high quality maintained, thecompany has found a ready market both India and abroad. The company does not aim atcompeting with the local manufactures but wants a main player in the plywood export. Now the company is producing more quantity is hardboards than plywood, because of thedevelopment of technology. Presently the company is operating in loss- the major cause beingglobalization. Another reason is the pricing policy of the company. The price level of theproducts is higher as compare that of other
companies manufacturing similar products. Thecompany should try to create brand awareness in the local market by advertising in medias andconducting exclusive exhibitions etc