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SECTOR CAPSULE: FAST FOOD IN SINGAPORE

18 Aug 2011

HEADLINES
Fast food continues to do well, registering value growth of 10% in 2010 Players continue to expand rapidly, with outlets rising 8% in 2010 Players engage in aggressive price competition to gain share Bakery fast food sees highest current value growth of 14% in 2010 McDonalds Restaurant Pte Ltd leads fast food with 38% value share in 2010 Fast food expected to see 3% constant value CAGR over forecast period

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COMPETITIVE LANDSCAPE
McDonalds continued to dominate fast food in 2010 with a 38% value share. This was largely due to the opening of new stores and aggressive price promotions. It also had a significant number of 24hour outlets, which helped to maintain its lead. Subway saw the greatest increase in value share in 2010. This was due to the large number of new outlet openings, as well as its marketing promotions. It had daily S$4.50 sandwich specials, and constantly introduced new offerings, such as Subway Chilli Crab Sub.

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NATIONAL BRAND OWNERS AND THEIR BRANDS


Company Name (NBO) Andersen's of Denmark (Asia) Pte Ltd Asia Pacific Food Pte Ltd Aspac F&B Pte Ltd Bonvests Holdings Ltd BreadTalk Pte Ltd Caltex Singapore Pte Ltd Dairy Farm International Holdings Ltd Dlifrance Singapore Pte Ltd Delinatural (Asia) Pte Ltd KFC Management Pte Ltd Komala's Restaurant Pte Ltd Kopitiam Group McDonald's Restaurant Pte Ltd MOS Foods Singapore Pte Ltd NTUC FairPrice Co-operative Pte Ltd O'Briens Irish Sandwich Bars Asia PastaMatrix International Pte Ltd Pinedale Trading Pte Ltd Singapore Petroleum Co Ltd Soup Spoon Pte Ltd, The Unilever Singapore Pte Ltd Various franchisees Wing Tai Holdings Ltd
Source: Passport by Euromonitor International

Brand (GBO) Andersen's (Andersen's of Denmark (Asia) Pte Ltd) Long John Silver's (Yum! Brands Inc) Carl's Jr (CKE Restaurants Inc) Burger King (Burger King Holdings Inc) J Co Donuts & Coffee (J Co Donuts & Coffee PT) Star Mart (Chevron Corp) 7-Eleven (Seven & I Holdings Co, Ltd) Dlifrance (Grands Moulins de Paris SA (GMP)) New Zealand Natural Ice Cream (Emerald Foods Ltd) KFC (Yum! Brands Inc) Komala's (Komala's Restaurant Pte Ltd) Wendy's (Wendy's/Arby's Group) McDonald's (McDonald's Corp) MOS Burger (MOS Food Services Inc) Cheers (NTUC FairPrice Co-operative Pte Ltd), EM Cheers (NTUC FairPrice Co-operative Pte Ltd), FairPrice Xpress (NTUC FairPrice Co-operative Pte Ltd) O'Brien's (O'Brien's Irish Sandwich Bars Ltd) Pastamania (PastaMatrix International Pte Ltd) Hagen-Dazs (General Mills Inc) Choices (Singapore Petroleum Co Ltd) The Soup Spoon (The Soup Spoon) Ben & Jerry's (Unilever Group) Es Teler 77 (Top Food Indonesia PT), Popeyes Chicken & Biscuits (AFC Enterprises Inc), Subway (Doctor's Associates Inc) Yoshinoya (Yoshinoya Holdings Co Ltd)

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FORECAST

DEFINITIONS AND METHODOLOGY


Fast Food Fast food outlets are typically distinguished by the following characteristics:
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- Food for immediate consumption; - Tight individual portion control on all ingredients and on the finished product; - Individual packaging of each item; - A young and unskilled labour force; - Counter service; - For chained fast food, chained and franchised operations which operate under a uniform fascia and corporate identity. Methodology This report is derived from Euromonitor Internationals Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques:
National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis

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