CBS Alumni Association

Presents
The Time Capsule

Reminiscence ‘07
- Journey Through Time

Concept File
Proposal presented by:

CBS Alumni Association

E-mail us at: cbsaareminiscence07@gmail.com

ABOUT CBS

University of Delhi is one of the twenty elite Central Universities across India. CBS is the
pioneer constituent college of University of Delhi offering business degrees at the
undergraduate level.

The courses equip the students with the necessary competence in key business functions,
thus enabling them to embark on challenging and rewarding careers in management.

Presently, we offer three 3-year full time degree courses, ‘Bachelor of Business Studies’
(BBS), ‘Bachelor of Financial and Investment Analysis’ (BFIA), and B.Sc.(H) Computer
Science. The fourth course is a one and a half-year postgraduate full-time diploma course
leading to the award of ‘Postgraduate Diploma in Computer Applications’ (PGDCA).

An experienced and well-qualified faculty, and the cream of students selected through an
all India entrance are the lifeline of this flagship institution of the University of Delhi. All
this, added with a good teaching culture and ethos gives us the position of leadership
amongst all other colleges imparting undergraduate business education in India.

Today, CBS is the most sought after institution for learning and carries scholastic
reputation of its own right. CBS committed itself to excellence in professional education
and, ever since, has religiously lived up to its commitment. Every year a rich harvest of
business managers, financial analysts, and management experts emerge from its portals to
further add to our nation’s corporate clan.

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 LIFE AND LEARNING BEYOND THE CLASSROOM

Along with an intense educational experience, students have ample opportunity to enjoy
life as well. We support events and activities in the form of more than fifteen clubs that
vary from purely social to strictly professional. Given the number of new activities
emerging each year, balancing their time with extra-curricular interests is a leadership
challenge that the students win from the very first day on campus. These activities
include:

Convergence – Industry Academics Seminar

A two day seminar, the event is spread over four sessions covering areas of
Finance, Marketing, Human Resource Management, and IT. Convergence
facilitates interaction with corporates. Experts are invited as speakers to share
their views on a theme, followed by interactive sessions.

Financial Wizards – The Stock Exchange Simulation

The college organizes Financial Wizards, a stock exchange simulation. Becoming
a rage in the corporate circles, the game involves the use of computer networks
to simulate a realistic stock exchange replete with speculative as well as news
based transactions.

Reminiscence – Alumni Network: A life long community

The alumni dinner, hosted to bring together our most valuable asset. Our alumni
play leading roles in organizations around the world. The highly selective
programme results in a uniquely committed and responsive alumni community.
Relationships forged with classmates and faculty during the CBS experience
become lifelong connections.

Crescendo – Business & Cultural Festival

The annual CBS fest witnesses a congregation of thousands of students from
across the country, who slog it out to be the best. The events are a balance of
managerial competitions such as Case Study Analysis, Business Plan Competition,
Apprentice, & cultural competitions like Music, Dramatics, etc.

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PLACEMENTS 2007
Recruiters value the well-rounded education CBS graduates possess. The unique
curriculum ensures that during the transition from college to corporations, you
hit the ground running, with 100 % Placements, year over year.

Facts and Figures:

• Highest Compensation Received (CTC Figure) - INR 7.24 LPA.
• Average Compensation Received (CTC Figure)- INR 4.44 LPA

Following is a list of some of the organizations that have recruited our graduates over the
years:

ABN Amro Accenture American Express

Apollo Commercial Asian Paints India Ltd. ASSOCHAM
AT Kearney AVIVA Life Insurance Axis Risk Consulting
Bharti Enterprises Candid Shandwick Capital IQ
CB Richard Ellis Corporate Executive Board Ceat
Citibank CMIE CRISIL
CRY Darashaw Deloitte
Deutsche Bank DTZ Eli Lilly
Ernst & Young Evalueserve FCB Ulka
Federal Express FuturesFirst Grail Search
Hewitt Hindustan Unilever Ltd. HSBC
HCL Technologies ICI India Ltd. ICICI Bank
IIFCO- Tokio Inductis IndusInd Bank
ITC Ltd. Jay Pee Capital Jones Lang Lasalle
Kotak Mahindra Bank KPMG KSA Technopak
Leo Burnett McKinsey KC Met Life India
Mitsubishi Oil Naukri.com NTPC
Ogilvy & Mather Onida Pepsico India
Perfect Relations PwC Reliance Petro
Roc Search Smart Analyst Standard Chartered
Star TV Synovate Business Conslt. Tata AIG
Tata Finance Tata Motors Tata Strategic Management Gp.
The Smart Cube Thomas Cook TVS Motor Company
UBS Usha Martin Telecom UTI Bank
Watson Wyatt World Media (P) Ltd. Yamaha Motors

And many more….

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CBS Alumni Association

Although CBS is not very old, we are proud of the Brand Equity we have established in

India in terms of quality of education at our Alma Mater and of our alumni some of

whom have achieved enviable heights in Corporate World.

The CBS Legacy of which we are proud today, has been established over the years

through great efforts of the CBSites.

The college is proud of its current students and scintillating alumni, who have together

established this great legacy.

And together our dream is to leverage the Brand CBS in the Industry and make CBS one

of the most sought-after institutions in India and the world through all round

development of CBS in terms of Infrastructure, Technology and Human Resource

Quality with the help of our beloved alumni.

CBS has a significant Alumni Base of about more than 1700 alumni.

CBSAA is a platform for CBS Alumni and students to interact with each other and to

contribute to their mutual development thereby creating a synergic development of CBS.

Since its inception, it has achieved quite a lot.

In the year 2006, it organized few workshops for CBSites. Besides, it has been constantly

working for updation of CBS Alumni database, now boasting of many Star Alumni.
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OUR PROMINENT ALUMNI,
ALUMNI, TO NAME A FEW…

Name Batch Designation

Dhirendra Kumar 1990 CEO, Value Research Online
Jiten Chopra 1990 Patner, KPMG
Rajiv Kumar 1990 Global VP, Frost 7 Sullivan

Sandeep Vyas 1990 Business Head, India, Yum! Restaurants

Sanjeev Mittal 1990 Vice President, ARCIL

Vivek Chopra 1990 National Sales Manager, L'Oreal India

Head, Business Consulting, Synovate
Naresh Priyadarshi 1991 India
Regional Sales Manager, Middle East,
Manvir Singh Kochhar 1992 KLM Dutch Airlines
Senior MD, Asia Pacific, Cushman &
Arshpreet Singh Chaudhary 1993 Wakefield

Gaurav Rathi 1993 Vice Chairman, Rathi Super Steel

Geetika Ganju 1993 Emcee (Master of Ceremonies)

VP, Optimum Solutions (S) Pte Ltd.,
Sumit Malik 1993 Singapore
Head, Strategy Development, Aviva Life
Gaurav Jain 1994 Insurance, India
Senior Manager Sales, Continental
Harsh Kaul 1994 Europe, RMSI
Head, Licensing & Telephony, Sony
Kaushal Modi 1994 Entertainment Television
Director, Taxation, Asia-Pacific,
Manoj Kr. Pardasani 1994 American Express Bank
Prateek Madan 1994 AVP, Credit Suisse First Boston

Priti Kataria 1996 HR Head, Wipro Infotech

Sandeep Batra 1997 Vice President, Citibank

Creative Head, Young & Rubican,
Rahul Mathew 1998 Malaysia
International Program Manager,
Vineet Madhusudan 1999 Microsoft
Assc. Director, Global Investments,
Gautam Wadhwa 2000 Temasek Holdings

…And many more…

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REMINISCENCE ‘07

The college has assumed the responsibility of alumni interaction by organizing the
alumni dinner annually inviting the alumni, all of whom are very well placed in their
respective careers, to again enliven the spirit of a CBSite and spread it. Such get-
togethers provide an excellent opportunity for the college to update and appraise itself of
the career advancement of its alumni.

The alumni in turn have contributed constructively by making relevant suggestions for
the development of our students in their respective organizations and institutions.
Further, they have also been participating in creating opportunities for our students in
their respective organizations. This get-together also aims at strengthening the bond
between the ex-students and their alma mater.

Reminiscence is an extravaganza of nostalgia, which is desired to be experienced

first hand by our beloved alumni.

The Programme:

Day 7 October 2007

Venue Chelmsford Club, Delhi
Timings 6 pm onwards

SOME IMPORTANT DETAILS

Total Alumni strength of our college is above 1500.
Age group of our alumni is 22-38 years.

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WHAT’S SPECIAL THIS
THIS TIME?



 Election Of Alumni Executive Council
On the day of the event, there shall be held elections for putting up an Alumni
Executive Council, which shall be the governing body of CBS Alumni
Association. The office bearers of Alumni Executive Council shall subscribe to
the rules of a society/trust, and shall get the association registered as society/
trust under the existing law.



 Registration of Alumni Association
After electing the Executive Council of the CBSAA on the day of the
Reminiscence, we will get the association registered under the law. For the same,
we are seeking legal services of Mr. Vincent Sanjay,
a CBS Alumnus (1999) and a lawyer.



 Raising of Alumni Fund
This is an initiative to involve the alumni in the building up of CBS as a world
class institution. An alumni fund comprises of the donations and gifts received
from the well-placed alumni and other donors, through a charitable organization
(the alumni body), in order to fund and promote education and research among
students, faculty and alumni at its alma mater. The use of funds is solely decided
by the donor or the alumni committee. Still some areas where CBS may wish to
deploy this fund are:
 Infrastructure Development - Maintaining & developing the
present infrastructure.
 Funding of College Activities and Events
 Scholarships for Students.
 Research Projects.
 Library Up-gradation.
 Modernization of AV Facilities and IT Labs.
 Funding collaborations with other management colleges etc.



 Industry-School Revision Committee
Like in any good B-School, CBS plans to invite its alumni to take part in
developing the syllabi of courses in college, in sync with the industry trends &
requirements. Therefore, although the panel might not be active in short term
period, but in long term, college plans to start with this industry interactive
practice as soon as possible.



 Alumni Website
We are in the process of coming up with a new dynamic, multi-featured, hi-
profile website of college before the end of this year, which will facilitate great
amount of interaction between the alumni and students and amongst alumni.
The website shall extend placement services to our alumni and companies alike.
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ALUMNI ACTIVITIES ROUND THE YEAR

All the year round, we very frequently have activities in which alumni are actively
involved. We involve alumni of college in following ways:
 Academic/Industry Interaction
• Informal Student-Alumni Interactions
• Assistance in Placements, which made records last time

 Personality Development
• Interview Skills Workshop
• CV building workshop

 Extra-curricular
• Invitation as Guest speaker at Convergence (CBS’ annual
Corporate Seminar).
• Invitation to all college event and activities including being
called as participants and Judges to various events and
competitions of the college.
• On the interview panel of admissions of Freshers to college.
• Help in sponsorships & invitation as guests in annual festival
Crescendo.
• Inviting articles and having interviews for college Newsletter.

For the coming future, we have proposed few more activities, which will ensure
more dynamic involvement of alumni in college:
 Cricket Matches
 Alumni Picnic
 Alumni Souvenir/ Merchandise Store
 Wall of Fame (In college; wherein we’ll frequently put up
profiles of our Star Alumni)
 Mentor Program (to provide college students with personal
mentors from industry, in form of alumni)
 Formation of Local City Chapters in various cities of India
and the world.
 Alumni Business Networking forums

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WHY ASSOCIATE WITH REMINISCENCE ‘07?

We invite sponsorship from your esteemed organization for this event. This association
would be mutually beneficial to both the parties and your organization would get the
following positives:

• Your company gets associated with the only college of the University of Delhi
at the under graduate level for management studies esp. with Brand
Reminiscence. This would give your organization a lot of positive publicity
amongst the alumni corporates empowering the Corporate World.

• This would also lead to awareness amongst the college alumni and students
about your organization who may be your prospective employees, Business
Partners and customers.

• This would also lead to awareness amongst the college students about your
organization who may be your prospective employees.

• Exposure of your brand to the Media World through various partners and post
event coverage by media houses.

• Unique chance to interact with HNIs and corporates from diversified fields,
thus, direct boost to your business in all respects.

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PAST EVENT ASSOCIATES
ASSOCIATES OF CBS

* Swiss School of Language * ICICI Home Loans * LIC

* Oriental Bank of Commerce * Hero Honda * IMS

* TATA AIG Life Insurance * CNBC TV 18 * SAIL

* Canara Bank * Adroit Financials * TIME

* Suncity Projects * Infinity Business School * ONGC

* Power Finance Corporation * Radio City * NTPC

* Skyline Business School * Career Launcher * Paljee Foods

& MANY MORE…

OUR PHILOSOPHY
“There is a difference between
interest and commitment,

When you are interested in

doing something, you do it
only when circumstances permit,

When you are committed to

something, you accept no
excuses, only results.”

Our Motto
We Mean Business
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SPONSORSHIP SPECIFICATIONS

Blanket Sponsorship
(Rs.) 3,50,000

This would be highly customized; publicity can be fully customized by the blanket
sponsor. Would include all benefits given to Title sponsor along with other benefits as
per the terms discussed.

TITLE EVENT SPONSORSHIP BASKET

(Rs. ) 2,25,000

• Name of the sponsor in the Main Backdrop

• Colored, Front Inside Page and 1 Full coloured page advertisement in
Memoire.
• Name of the sponsor on posters and banners of the event.
• Name of the sponsor on official invites / confirmation emails.
• Sponsor’s name to be attached with Reminiscence’ 07 where ever used.
• Extensive promotion of Sponsor’s name along with Reminiscence ’07 on
social networking sites like Orkut, Hi5, Facebook, Bigadda, etc
• Two 45 seconds AV clips
• Name of the sponsor to be flashed in all promotional activity including
newspaper advertisements, radio commercials etc
• Provision to put up two sponsor company banners at the venue
• Sponsor’s name on the cover page of the directory
• Title sponsor’s bookmarks to be attached to the directory
• Odd page footers in the Memoire, flashing sponsor name
• Name of the sponsor and link to company’s website on the event web-page
• Title sponsor’s name on the souvenir bag, which would be given to all the
alumni.

• Title sponsor’s promotional material, to be included in the souvenir bag along

with the memento.
• Two officials from Company will be invited to the event without any charge.

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SPONSORSHIP SPECIFICATIONS

ASSOCIATE EVENT SPONSORSHIP BASKET (2)

(Rs. ) 1,50,000

• Name of the sponsor on the Main Backdrop

• 1 colored and 1 black & white Full page advertisement in the event magazine
• Name of the sponsor on posters and banners of the event
• Name of the sponsor on official invites / confirmation emails
• One 45 seconds AV clips
• Name of the sponsor to be flashed in promotional activity including newspaper
advertisements, etc
• Sponsor’s name on the cover page of the directory
• Provision to put up 1 sponsor company banners at the venue
• Name of the sponsor company and link to its website on the event web-page
• Sponsor’s name on the souvenir bag, which would be given to all the alumni.
• One official from the sponsor will be invited free of charge.
• Any kind of promotional material can be included in the souvenir bag.

PRINTING PARTNER
(Printing partner would have to bear the expenses of printing the directory
printed)

• Name of the sponsor on the Main Backdrop.

• Sponsor’s name on the cover page of the directory
• 2 colored and 1 black & white Full page advertisement in the event magazine
• Leaflets of Printing partner inside the Souvenir Bag.

OTHER SPONSORSHIPS
 Magazine Back Outside Rs. 20,000
 Magazine Back Inside Page Rs. 15,000
 Magazine Even Page Header Rs. 10,000
 Magazine Odd Page Header Rs. 10,000
 Magazine Even Page Footer Rs. 10,000
 Bookmark Rs. 6,000
 Colored Advertisement (110 GSM Glossy Art Paper)
• Full Page Rs. 10,000
• Half Page Rs. 6,000
• One-third Page Rs. 4,000
AUDIO VISUAL CLIP
 45 Seconds (1 Run) Rs. 7,500
 45 Seconds (2 Runs) Rs. 12,000
 30 Seconds (1 Run) Rs. 6,000
 30 Seconds (2 Runs) Rs. 10,000

Further, the company may suggest its own promotional strategies, which may be
accommodated in conjunction with our plan based on feasibility.
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SPONSORSHIP FORM

SHAHEED SUKHDEV
COLLEGE OF BUSINESS STUDIES
(UNIVERSITY OF DELHI)
VIVEK VIHAR
DELHI – 110095
TEL: 22154581, FAX: 2159941

Date: _________2007

Respected Sir/Madam

Subject: Reminiscence sponsorship / advertisement details

Thanks for your sponsorship / advertisement for our Annual College Alumni Meet –
Reminiscence’07 magazine. We sincerely hope and believe that this association would
be beneficial to both – the college and your esteemed organization.

We request you to kindly provide us the information sought in this letter / sponsorship
form for official record.

THANK YOU.

Kishori R. Shankar
(Teacher Incharge) Organizers
(Reminiscence ’07)

Please fill the Sponsorship Confirmation Form given overleaf and

Send to the college duly signed and stamped along with the cheque. Alternatively a
letter of commitment can also be faxed and/ or mailed.

TERMS AND CONDITIONS

 All the payments should be made through cheque in favour of:
The Principal, Shaheed Sukhdev College of Business Studies
 All payments are to be made by 25th September, 2007
 All the benefits mentioned in this proposal are subject to mutual agreement.

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SPONSORSHIP FORM

Yes, I am/we are interested in sponsoring / advertising in the

REMINISCENCE’07 . The Cheque For:
Rs. _____________________________ is enclosed.
Cheque no. Date 2007

NAME OF ORGANIZATION:
__________________________________________________

ADDRESS: ______________________________________________

______________________________________________

CONTACT NO: ___________________ FAX: _____________________

E –MAIL: ___________________________@ _______________________

CONTACT PERSON: ___________________________

MOBILE NO.: _______________

SPONSORSHIP / ADV. TYPE : ______________________________

SIGNATURE:

_____________________

NAME: _________________________

DESIGNATION: ________________________

Event Managers:
Sherul Porwal - 9899554544
Ieshita Bhalwar - 9968288747
Sidharth Dhawan - 9810240899
Varun Madaan - 9873629806
Anubhav Arora - 9910983763
(Core Team)

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