INTRODUCTION In the field of marketing research focuses almost exclusively on consumer behavior rather than on other aspects of the

marketing process. The initial reason for studying consumer behavior was to enable marketers to predict how consumer would react to promotional messages and to under stand why they made the purchases decision. Marketers assumed that if they knew every thing there was to know about the consumers decision-making process they would design marketing strategies and promotional messages that would influence the consumer in the desired way.

MARKETING - AN INSIGHT Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. In these modern days, companies must urgently and critically rethink their business mission and marketing strategies. Instead of operating in fixed market place and known competitors, todays companies work in was zone of rapidly changing competitors, technical advances, new laws managed by trade policies and diminishing customer loyalty.

It is not surprising that to days companies are those which succeeded best in satisfying, in deed delighting, their target customer. These companies see marketing as a company wide philosophy not a separate function.

Marketing discipline is under going fresh reappraisal in the light of vast technological, economic and social changes facing todays companies. Mass markets are fragmenting into micro markets, multiple distribution channels are replacing single channels and customers are buying directly through catalogues, telemarketing, home

video shopping price discounting and sales promotion. These are other seismic market place, changes men they must re-exam their foundational concept and even reverse the very premises on which they built their successful business.

Relationship marketing is not only a company drive to find better relationships with their consumers winning companies also develop mutually profitable relationship with their suppliers and distributors. If it forces too much produced on distributors, if it wins by marketing, its partners in the supply chain close, the company will fail. The smart companies partners with their suppliers and distributors strive for better receive to their ultimate consumers.

Many people see marketing as advertising or selling, however real marketing does not involve selling, what you make so as knowing.

THE GLOBAL ECONOMY: The world economy has under gone radical a change during the past two decades. Geographical and cultural distances have shrunk with the advent of jet planes, fax machines, global computers and other technical advances. This has allowed the companies to greatly expand their geographical market coverage, purchasing and manufacturing. The result is a vastly more complex marketing environment for both companies and consumers.

THE CHANGE IN WORLD ECONOMY: A large part of the world has grown poorer during the past few decades. A sluggish world economy has resulted in more difficult times for both consumers and

marketers around the world, peoples needs are greater than ever, but in many areas, people lack the means to pay for the needed goods. Markets after all consist of people with needs and purchasing power. In many uses the latter currently is looking. Current economic conditions create both problems and opportunities for marketers. Some companies are facing declining demand less opportunities for growth. Other how ever, is developing new solutions to changing consumer problems. MORE ETHICS AND SOCIAL RESPONSIBILITY: The third factor in todays marketing environment is the increased call for companies to take responsibility for the social and the environmental impact of the actions. Corporate ethics has become a hot topic in almost every business area from the corporate board room to the business school class room. Moreover, a few companies can ignore the renewal and very demanding environmental moment. THE NEW MARKETING LANDSCAPE: The past decade taught business firm every were humbling lesson. Domestic companies learnt that they can no ignore global markets and competitors. Successful firms learnt that they would not over look emerging markets, technologies and management approaches.

In the recent past, companies became customer oriented and market driven in all that they do. It is not enough to be product technology driven. Too many companies still design their product without customer input, only to find out rejection in the market place. It is not enough to be good at winning new customers. Too many companies forget about customers after the sales, only to loose their future business. While marketing, the marketer should be careful regarding each and every aspect.

NEED OF THE STUDY: The Indian automobile industry is witnessing changes like never before. The Indian consumer thoughts are changing. With new players entering the market and increasing availability of choice. The expectations of consumer are increasing more and more.

The study of consumer behavior is concerned with not only how consumers be have, as consumers, it is important for us to study consumer behavior. So that we may again greater insight in to our own consumer related decisions what we buy, why we buy, and where we buy. The study enables is to analyze our own consumption decision and make us aware of the suitable influence that persuade us to make the product choice as we do to operate in market the marketers need to know about the consumers behavior, what makes them to buy, why they buy, what needs they are trying to fulfill what factors make them to buy is to know is very important.

Future developments based on the implications of marketing strategies. Knowledge of consumer behavior facilitates development of successful marketing.

Consumer behavior also serves to reflect I the market place enable the marketers to measure the success of a specific marketing strategy.

RESEARCH DESIGN:

Research design is the plan, structure and strategy of investigation conceived so as to obtain answers to research questions and to control variance.

TYPES OF RESEARCH:

At the out set it may be noted that there are several ways of studying and taking a problem. There is no single perfect design. As such the researcher should not wait until he arrives at a unique and perfect researcher designs under three broad categories literature, experience. LITERATURE RESEARCH:

It is generally based on the secondary data that are already available. A literature research is in the nature of preliminary investigation where in the researcher him self is not sufficient knowledgeable and is, therefore, unable to frame details research questions.

Since the objectives of exploratory times research is to generate new ideas, respondents should be given sufficient freedom to express them selves. Some times a group of respondents is bought together and a focus groups interview is held.

DESCRIPTIVE RESEARCH : In descriptive research studies, when the researcher is interested in knowing the characteristics of certain groups such as age, sex, educational level, occupation or income, a descriptive study is necessary that the researcher gives sufficient thought of framing research questions and deciding the types of data to be collected and the produced to the used for this purpose.

SOURCES OF DATA: Data was collected by two methods: 1. Primary Data 2. Secondary Data

Primary Data: It is the first hand data collected by the researcher for the purpose of preparation of the report and collected in a manner of discussions with the organization in changes as well as with senior staff. Oral discussions are conducted with the administrative staff, the two wheeler bike owners and service center employees

Secondary Data: Secondary data is used for the purpose of helping preparation of this report through the following sources. Policy manual of Hero Honda and other organizations. Books (Text books of different authors, publishers) Journals and periodicals and Business World, News Papers etc.,

SELECTION OF SAMPLE SIZE:

The study is based upon primary data, and the data was collected by well constructed questionnaires for the convenience of the study random sample method is used and also defined upon the very small sample of 60 customers were chosen from town and surroundings.

RESEARCH METHODOLOGY:

The methodology followed in the collection process and presentation of data is explained below: Primary Data was collected through well constructed questionnaires. By conducting Oral/Personal interviews with different user of the product selected for the study. Secondary Data was collected from books, journals, newspapers and publications of the Hero Honda Manuals and other technological sources.

OBJECTIVES OF THE STUDY To know the two-wheeler buying perception of the customer in Nalagonda Town. To know the psychological, social and physical behavior of potential two wheeler buyer.

 To know the impact of media, family, friends and reference groups upon the buyers. To know the motivational factors like perception, listening, beliefs and attitudes of the buyers. To know the reasons behind selecting a Glamour Bike Brand. To know the customer satisfaction about the motor cycle model, price, mileage, and technology. To suggest ways to improve the consumer satisfaction for Hero Honda Glamour Bike.

LIMITATIONS OF THE STUDY The study is limited to Hyderabad City and nearest town surrounding areas. The sample size of the respondents is 60 only. Every care has been taken to a representative sample, which can give the true picture of the environment, though the care has been taken, the results may not give accurate picture to solve some extent because response errors might have crept in. It is a sample attempt made to know the facts and pulse of the customer.

CHAPTER-II

PERCEPTION:

Perception can be described how we see the world around us. Too individuals may be subject to the same stimuli under the same apparent conditions, but have each person recognizing them, selecting them, organizing them and interpreting them are a highly individual process based on each persons own needs. Values and expectations, the influence the each of these variables is on the perceptual process and its relevance to marketing will be explored in some details, we will examine some of the basic concepts that underlie the perceptual process. These will be discussed within the frame-work of consumer behavior.

Perception is defined as the process by which on individual selects organizes, and interprets stimuli into a meaningful and coherent picture of the world. A stimulus is any until of input to any of the senses. Examples of stimuli include products packages, brand names and advertisements and commercials. Sensor respecters are the human organs receive sensory inputs. Their sensory functions are to see, hear, smell, test, and feel. All of these functions are called into play either single or in combination in the valuation and use of most consumer products.

The study perception is a largely the study of what we subconsciously add to or subtract from raw sensory inputs to produce our own private picture of the world.

SENSATION:

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Sensation is the immediate and direct response of the sensory organs to simple stimuli like advertisement, packing a brand name. human Sensitivity refers to the experience of sensation. Sensitivity to stimuli varies with the quality of an individuals sensory respected and the amount or intensity of the stimuli to which he or she is exposed.

SUBLIMINAL PERCEPTION: People are also stimulated below their level of conscious awareness. That is they can perceive stimuli without being consciously aware that they are doing so. The threshold for conscious awareness or conscious recognition appears to be higher than the absolute threshold for effective perception. Stimuli that are too weak or too brief to be consciously seem or hear may nevertheless be strong enough to perceive by one or more receptor cells. This process is called subliminal perception because the stimulus is beneath the absolute threshold of the receptors involved. There are three types of subliminal perception:

1. Briefly presented visual stimuli. 2. Accelerated speech in very low volume auditory messages and 3. Embedded or hidden imagery or words in print ads or on product labels embeds are defined as disguised stimuli not readily recognized by readers that are planted in print advertisements to persuade consumers to buy their products.

DYNAMICS OF PERCEPTION:

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The preceding section explained how the individual receives sensation from stimuli in the outside environments and how the human organizing adapts to the level and intensity of sensory input. We now come to know one of the major principles of perception. Raw sensory inputs by itself do not produce or explain the coherent picture of the world that most adults possess. Human being are constantly bombarded with stimuli during every minute and every hour of every day. The sensory world is made up of an almost infinity number of discrete sensations that constantly and subtly changing according to the principles of sensation intensive stimulation turn off most individuals, who subconscious block the receipt of a heavy bombardment of the stimuli, otherwise billion of different stimuli to which we are constantly exposed might serve to confuse us totally and keep us perpetually disoriented in constantly changing the environment. However, neither of these consequences tend to occur because of perception is not a function of sensory input alone rather perception is different kinds of inputs that interact to from the personal pictures- the perception that each individual experience. ATTITUDES: Whenever consumers are asked whether they like or dislike a product or a service an advertising them or a particular retailer they are being asked to express their attitudes. With in the learn of consumer behavior attitude research has been used to study a wide range of critical marketing strategy questions, attitudes are an expression of inner felling that reflect whether a person is favorably or unfavorably pre disposed to some object. As an out come of psychological process attitudes are not directly observable but must be inferred from what people say or from their behavior. Consumer researches therefore tend to assess attitudes by asking questions or making inference from behavior. Observation and inference qualitative research method and self report attitudes sales measure attitudes. We cannot get inside consumers heads and observe their attitudes directly. We must rely on indirect measures of attitudes one such measurement approach is to observe consumers behavior and to infer attitudes from their behavior.

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Attitudes researches have found qualitative research methods. Such as depth interviews, focus-group sessions and projective tests to be very useful in understanding the nature of consumer attitudes.

PERCEPTUAL SELECTION: Consumers subconsciously exercise a great deal of selectivity as to which aspects of the environment which stimuli-they perceive. An individual may look at some things ignore others and turn away from still others. In total people actually receive or perceive only a small fraction for the stimuli to which they are exposed. Which stimuli get selected depends on two major factors in addition to the stimulus itself: consumers previous experience as it affects or expectations.

And their motives at the time each of these factors can serve to increase or decrease the probability that a stimulus will be perceived. Marketing stimuli include enormous number of variables that affect the consumers perception such as the nature of the product its physically attitudes the package design the brand name the advertisements and commercials the position of a printed or the time of a commercial and the editorial environment contrast is one of the most attentions compelling attributes of a stimulus advertisers often use consumers perceptual screen.

People usually see what they expect to see and what they except see in usually based on familiarity, previous experience or preconditioned set. In marketing context people tend to perceive products and product attributes according to their own expectations.

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CONSUMER IMAGE: Consumer have a number of enduring perceptions or images that are particularly relevant to the study of consumer behavior. Image that a product or services as in the mind of the consumer that is its positioning is probably more importance to its ultimate success then are its actually characteristics marketers try to position their brands so they are perceived by the consumer as fitting in to a distinctive niche in the market place. Positioning strategy is the essence of the marketing mix it complements the companies segmentations strategy and selection of target market positioning conveys the concept or meaning of the product or service in terms of how it fulfills a consumer need. The technique of perceptual mapping helps markets to determine their product or services appear to consumer in relation to competitive brands on one or more relevant characteristics. It enables them to see gaps in the product or service class and identify areas in which consumer needs or not being adequately met. Compared with manufacturing firms service marketers face several unique problems in positioning and promotion their offerings. Because serviced are intangible image because a key factors in differentiating a service from its competition. The design of the service environment is an important aspect of service positioning strategy and sharply influences consumer impressions and consumer and employee behavior.

PERCEIVED PRICE:

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How a consumer perceives a price as high as low as fair has a string influence on both purchases intentions and purchase satisfaction. Consider perception of price fairness. There is some evidence that customers do pay attention to the prices paid by other customers and that the differential pricing strategies used by some marketers are perceived as unfair by customers not eligible for the special prices. A reference price is any price that a consumer uses as a basis for comparison in judging another price. Reference can be external reference price in an ad in which a lower sales price is being offered to persuade the consumer that the product advertised is a really good buy.

PERCEIVED QUALITY: Causes that are intrinsic concern physical characteristics of the product itself such as size, color, flavor or aroma. In some cases consumers use physically characteristics to judge product quality. However the physical characteristics they use to judge quality have no intrinsic relationship to the product quality for example through many consumers claim they buy a brand of its superior taste. They are often unable to identify that brand in blind taste tests consumer reports found that consumers often cannot differentiate various brands base their preferences on such extrinsic cues a pricing, packing, advertising and even peer pressure. In the absence of actual experience with a product customer often evaluate quality on basis for extrinsic cues-cues that are external to the product it self such has price brand image manufacturers image retail store image or even the country of origin. It is more difficult for consumers to evaluate the quality of services then the quality of product. This is true because of certain distinctive characteristics of services they are

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intangible they are variable they are perishable and they are simultaneously produced and consumed. To overcome the fact that consumers are unable to compare services side by side as they do compelling products. Consumers rely on surrogate cues evaluate services quality. Because the actual quality of services can vary from day to day from service employee to service employee and form customer to customer marketers to standardize their services in order, to provide consistency of quality. Unlike products which are first produced then sold them consumed most services are first sold then produced and consumed simultaneously while a defective product is likely to be defective by factory quality controlling inspectors before it ever reaches the consumer a defective service consumed as it is being produced thus these is little opportunity to correct it. Researches believe that a consumers evaluation of service quality is a function of the magnitude and direction of the gap between the customers expectations of service and the consumers assessments of the service actually delivered. Perceived product value has been described as a trade off between the products perceived benefits and the perceived sacrifice both monetary and non-monetary required acquiring it.

MANUFACTUERS IMAGE: Consumer imaginary extends beyond perceived price and store image to the produces them selves. Manufacturers to enjoy a favorable image generally find that their new products are accepted more readily than those of manufacturers who have a less favorable or even a natural image. Researches have found that the consumers generally have favorable perceptions of pioneers brands even after follower brands become available

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they also a found a positive correlation between pioneer brands image and individuals ideal self-image. This suggests that positive perceptions toward pioneer brands lead to positive purchase intentions. Today, companies are using advertising exhibits and sponsorship of community events to enhance their image. BRAND IMAGE: Brand image is defined, as the set of association linked to the brand that consumers hold in memory positive brand image is associated with consumer loyalty consumer beliefs about positive brand value and a willingness to search for the brand. A positive brand image helps the consumer to be favorable inclined to words future brand promotions and to resist competitors marketing activities. Advertising plays an important role in establishing a favorable brand image consumer satisfaction with price promotions can influenced brand image short-term price promotion decisions the brands long term future image brand mangers who whish to establish a value image for their brands must be careful to avoid price promotion strategies that instead create a discount image for the brand.

SOCIAL FACTORS:

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A consumers behavior also is influence by social factor such as the consumers small groups, family and social roles and status. GROUPS: Many small groups influence a persons behavior. Manufactories of products and brand subject to strong group influence must figure of how to reach the opinion leaders in the relevance reference groups. Opinion leaders are people with a reference group who because of special skills, knowledge, personality, or other characteristics, exert, influence on others. The importance of group influence varies across products and brands. It tend to be strongest when the product is visible to others whom the buyer respects, purchases of products that are brought and use privately are not much affected by group influences because neither the product not the brand will be noticed by others.

FAMILY: Family members can strongly influences buyers behavior. The family is the most important consumer buying organization in society and it has been research extensive. Marketers are interested in roles and influence of the husband, wife and children on the purchase of different products and services.

ROLES AND STATUS: A person belongs to many groups-family, clubs and organizations. The persons pollution in each group can be define in terms of both role and status. A role consists of the activities people are expected to perform according to the persons around them. Each

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role carries a status reflecting the general esteem given to it by society. People are the choose products that show their status in society. PERSONAL FACTORS: A buyers decision also are influenced by personal characteristics such as the buyers age and the life cycle stage, occupation, economic situations, life style, and personality and self concept. AGE AND LIFE-CYCLE STAGE: People change the goods and services they buy over their lifetimes. Tasters in food, clothes, furniture and recreation are often age related. Buying is also shaped by the stage of the family life cycle the stage through which families might pass as they mature over time. Marketers often define their target marketers in terms of life cycle stage and develop appropriate products and marketing plans for each stage. OCCUPATION: A persons occupation affects the goods and services bought. Blue-collar workers tend to buy more work clothes, whereas white-collar workers buy more suits and ties. Marketers try top identify the occupational groups that have an above average interest in their products and services. A company can even specialize in making products needed by a given occupational group. ECONOMIC SITUATION: A persons economic situation will affect product choice. A person can consider buying as an expensive product if she has enough spend able incomes, savings, or borrowing power. Marketers of income-sensitive goods watch trends in personal

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incomes, savings and interest tastes. If economic indicator points to a recession, marketers can take steps to redesign, reposition, and reprise their products closely.

LIFE-STYLES: People coming from the same sub culture social class, and occupation may have quite different life-style classifications are by no means universal- they can vary significantly from country to country. PERSONALITY AND SELF-CONCEPT: Each persons distinct personality influences his or her buying behavior. Personality refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to ones own environment. Personality can be useful in analyzing consumer behavior for certain product or brand choices. Many marketers use a concept related to personality a persons self-concept. The basic self-concept premise is that peoples possessions contribute to and reflect their identities. Thus in order to understands consumer behavior; the marketer must first understand the relationship between consumer self-concept and possessions.

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CHAPTER-III

PROFILES INDUSTRY PROFILE COMPANY PROFILE ORGANIZATION PROFILE PRODUCT PROFILE

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BACKGROUND OF AUTOMOBILE INDUSTRY By sitting in a room the man cant serve in the world. He just moves one place to another to carry the day to day activities. To meet the needs and wants, transportation has become necessary in every ones life. Because they are not available at arm length and also it is not possible for any one to build a world for him self. It was 100 years ago, when man used a pair of logs and sheet of wood or other natural material placed on the logs for moving things from one place to another. Further, developments took place in these directions and manually operated costs were seen as a tool fro transportation and them the animal pulled costs and so on.

Many developments would be seen taken place at rated place when FORD with his brilliant invention, brought a great revolution in the transport and automobile industry. Ford for the first time was successful in inventing a power drive vehicle.

Now automobile have been replaced as luxury item to one of the basic amenities in life. With growing needs and demand various types of vehicles were produced is parallel to suit to the changing tastes in corpora ting the most conveniences and comfort in the models developed one after another.

Today the automobile industry is regarded as the main indicator of the industrial health of a neither and is hence considered as the barometer of the economys health. To accelerate industrial growth and achieve a major shift in its composition of exports in favor of value added products the industries have to assure a major responsibility in India.

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CATEGORIES OF AUTOMOBILES: Market segments is done on the basis of the customers preferences, tastes, and likes, usages, purchasing power and application etc., thus different customers groups can be separated on the above basis. The Indian automobile industry has, over the years, grown in scale with a diversified product range. This product rage will later to the needs of different customers. The various types of automobile manufacturer in India are

Passenger Cars Jeeps and utility vehicles Medium commercial Light commercial vehicles Three wheelers Two wheelers

The above categories are being made on the basis of product design, payload etc., In addition, numerous shapes, colors, size, prices, utility and application form as intelligent choice to the consumer who can make a purchase imperiled to his/her tastes and preferences. This also helps the manufacturer all the category type of vehicle. Hence, he decides to take up the business in his capacity and later to the demand in particular segment. 23

Market segmentation helps the manufacturer to stabilize and concentrate on the business while being capable to compete in the competitive environment adopting the latest technology and other development taking place in any part of the world. SIGNIFICANCE OF TWO WHEELERS: As the cities grow and suburbs expands, transportation needs becoming more and more acute with mounting pressure in the public transportation for which two wheelers are ideally the two wheelers industry today has a significant role in Indian economy with an annual turnover of 7,500 crores and compounded average growth of 10% in recent years. It is one of the few industrial sector in the growth face today considers personal as the one of the basis needs. In India, two wheelers are used for a variety of purposes particularly in urban areas committing to work, visiting people, carrying loads, outdoor jobs like selling. In the rural areas, it enables people to travel more frequently near by towns for their needs. In other words, it has also become valuable supports for increasing productivity and profits, besides helping a personal transportation. The year 1997 was different for the automobile sector with the major players hit by the recession. However two wheeler causes through unscathed with a made 3% growth. The series of good monsoons and high prices of agricultural commodities have increased the purchasing power of rural customers. Today the rural market at over six lack Indian villages contributes 35% increase in the sales. India has become world largest market for two wheelers, edging Japan to the second place. 2006-07 two wheeler sale in India totaled 60,80,660 units as against the previous year 2005-06, there is only 15.85% increase in the sales. Similar to the sales, production also increased slightly by 17.50% when compared to the previous year.

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MOTOR CYCLES- MARKET SHARES:

MANUFACTURER Hero Honda Bajaj TVS Yamaha Kinetic LML Enfield HMSI

MARKET SHARE 50% 28% 13% 5% 1% 1% 1% 1%

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MOTOR CYCLE MARKET SEGMENTATION:

Manufacturer Hero Honda

Price Based Motor Deluxe Cycles CD 100 SS CD Dawn CD Deluxe Splendor + Passion Super splendor Glamour Discover Wind 125

Premium CBZ + Karizma

Bajaj Auto

CT 100

Pulsar 150 Pulsar 180 Eliminator Fiero FX

TVS

Star

Centra Victor Victor GLX Libero Fazer Enticer Velocity Freedom Freedom 110 Freedom 125

Yamaha

Crux Crux R

FZX

Kinetic LML

Boss Challenger

GF 170 Aquilo Beamer Graptor Unicorn

Honda

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SALES ACCORDING TO AREA

PRODUCT Motor Cycle Scooters Mopeds

%OF SALES IN URBAN 52 71 61

%OF SALES IN RURAL 48 29 39

As in the case of other durables the contribution of rural sales in two wheelers has been increasing over the year after years.

COMPANY PROFILE: The legend of Hero Honda What started out as a joint venture between Hero Groups, two worlds largest bicycle manufacturers and the Honda Motor Company of Japan, has to day become the worlds single largest two wheeler company. Coming into existence on January 19, 1984, Hero Honda Motor Limited gave India nothing less than a revolution on two-wheelers, made even more famous by the fill it shut it Forget it campaign driven by the trust of over five million customers, the Hero Honda Product range today commands a market

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share of 48% making it a veritable giant n the industry. Add to that technological excellence, an expensive dealer network and reliable after sales service and you have one of the most customer-friendly companies.

MISSION STATEMENT: We at Hero Honda are continuously striving for synergy between technology, systems and human resources to provide products and services that meet the quality, performance and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and social responsibilities, constantly innovate products and process and develop teams tat keep the momentum going to take the company to excellence in the new millennium.

VISION STATEMENT: Its our mission strive for synergy between technology, system and human resources, to produce products and services THE YEAR WISE EVENTS AND AWARDS TO HERO HONDA COMPANY FROM 1996 TO 2010: AWARDS AND ACCOLADES Awards and Recognitions to Hero Honda Motors Limited:

Year 2010: Company of the Year awarded by Economic Times Awards for Corporate Excellence 2008-09.

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CNBC TV18 Overdrive Awards 2010 'Hall of Fame' to Splendor

NDTV Profit Car & Bike Awards 2010

Year 2009:

Two-wheeler Manufacturer of the Year. CNB Viewers' Choice Two-wheeler of the Year (Karizma ZMR)

Bike Maker of the Year by ET-ZigWheels Car & Bike of the Year Awards 2009. Won Gold in the Reader's Digest Trusted Brand 2009 in the 'Motorcycles' category. NDTV Profit Business Leadership Awards 2009 - two-wheeler category. Year 2008: India Times Mindscape and Savile Row (A Forbes Group Venture) Loyalty Awards - Customer and Brand Loyalty Award in Automobile (two-wheeler) sector.

TNS Voice of the Customer Awards: No.1 executive motorcycle Splendor NXG No.1 standard motorcycle CD Deluxe No. premium motorcycle CBZ Xtreme

Year 2007:

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The NDTV Profit Car India & Bike India Awards 2007 in the following category: Year 2006: The NDTV Profit Car & Bike Awards 2006 in the following category: Year 2005 Awaaz Consumer Awards 2005 Indias most preferred two Wheeler brand by CNBC in the Automobile category. Bike Maker of the year Awards by Overdrive Magazine. ICWAI National Award for excellence (Second) in cost Management 2004 in the private sector category by ICWAI. 10th Motilal Oswal Wealth Creator Award for as the most consistent wealth creator for the period 1991-2005. Year 2004 Bike Maker of the Year. Bike of the Year Achiever. Bike of the Year Achiever (Up to 150 CC Category). Bike of the Year Glamour (Up to 125 CC Category). NDTV viewers Choice awards to Glamour in the Bike Category. Overall "Bike of the Year" - CBZ X-treme "Bike of the Year" - CBZ X-treme (up to 150 cc category) "Bike Technology of the Year" - Glamout PGM FI

Winner of the Review 200 Asias Leading Companies Award(3rd Rank against top 10 Indians Companies.) GVC Level 1 (Height Rating) by CRISIL for corporate Governance

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Adjudged as the Best Value Creator Large Size Companies 2003 - 04 by the Outlook Money. Corporate Excellence Award 2004 by Indian Institute of Adjudged as the Organization with Innovative HR practices by HT Power Jobs for HR excellence. ICSI National Award for Excellence in Corporate Governance by the Institute of Company Secretaries of India.

Material Management.

Year 2003 Winner of the Review 200 Asias Leading Companies Award (3rd Rank amongst the top 10 Indian Companies). Year 2002 Bike maker of the Year by Overdrive Magazine. Winner of the Review 200 Asias Leading Companies award (4th Rank amongst the top 10 Indian companies). Company of the Year of ET Awards for Corporate Excellence. Ranked 4th in Over all best Managed Company Category, Ranked in 3rd Best Financial Management and Best Operational Efficiency Category, Ranked 6th in Overall Best Investor Relations Category by Asia Money. Highest Wealth creating company of the year award by the Money. GVC level one (Highest Rating) By CRISIL for corporate governance. Most Respected Company in Automobile Sector by Business World. Bike Maker of the year by Overdrive Magazine.

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Year 2001 Bike Maker of the year by Over Drive Magazine. Winner of the Review 200 Asias leading companies award (9th Rank amongst the top 10 Indian Companies). Winner of Three Leaves Award for showing corporate environment, responsibility, Automobile sector by Center for Science & Environment. Year 2000 Sponsored Hero Honda NKP Slave Challenger Trophy. Sponsored Stardust Hero Honda Millennium Honors Award. Appointed Sourav Ganguly and Hrithik Roshan as Brand ambassidors. Environment performance Award to Hero Honda Dharuera Environment Management System of Gurgaon Plant Certified ISO 4,000,000 Motorcycles produced. Sponsored 20th Cinema Express Award. Splendor declared World No. 1 Largest Selling Single Two Passport Programme - Customer Relation Programme Launched. Sir Jehangir Ghandy Medal for Industrial Peace conferred upon the

Plant by Haryana State Pollution Control Board. 14001 by DNV Holland.

Wheeler model.

chairman, Mr Brijmohan Lall by XLRI, Jashedpur

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Year 1999 25,00,000th Motor Cycle Produced. CBZ model launched. Sponsored 7th World Cup Cricket Tournament at England. Environment Management System of Dharuhera Plant Certified Raman Munjal Memorial Hospital Inagurated. Sponsored Hero Honda Masters Golf Champion Ship. Suhana Safar Customer Relation Program Launched. 30,00,000 Motor Cycles Produced inDecember. Best Productivity Award for the best performance in Automobile

with ISO 14001 by DNV Holland.

& Tractor Sector by National Productivity by the Council presented by Vice President of India Year 1998 20,00,000th Motor Cycle produced. Hero Hondas Master Golf Championship Started. Business Leader of the Year conferred upon the Chairman

Year 1997

Mr.Brijmohal Lal by Business Baron.

15,00,000th Motor Cycle produced. Street Model Introduced. Foundation Stone of Raman Munjal Vikas Cendhra foundation

stone laid by Chief Minister of Haryana Guraon Plant Inaugurated by Honda President. Sponsored 6th Women World Cup Tournament.

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1200 Motor Cycles per day production started.

Year 1996 Hero Honda becomes first company to serve army, Navy & Air 1000 Motor Cycles per day production strated.

Force with its 100 CC Motor Cycles.

Motor cycle and the most fuel efficient in its category the out come of hero groups foresight and another classic example of now the group strives to provide the customer with excellence and satisfaction. Hero Honda became the first company in the country to introduce four stroke motor cycles and set the standards for fuel efficiency, pollution control and quality. It has a production capacity of 1.2 million motor cycles in the coming years. It has an excellent distribution and service net work spared through out the country. Hero Honda is the market leader in motor cycles, with sales of over a million motor cycles and a strong market share of 47% during 2000-01. CUSTOMER CENTRIC: The companys success has been driven by customer centric polices and team work achieve progress and productivity. The philosophy of Hero Honda emphasizes the pursuit of excellence in designing and manufacturing technologically and qualitatively superior products and in creating economic value based competitive pricing and good after sales service. Excellent Marketing, Finance and loan services an efficient dealer network, tactical promotion comprising of fuel conservation campaigns, mobile work shops, safety driving courses and others, all placed Hero Honda in a league distinct from

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the conventional. The company focuses on providing value for money, through its pricing strategies and after sales services.

This is proved by the companys sales over the years: 1989-99 5,30600

1999-00 2000-01

7,61,210 Units 10,29,555 Units

2001-02

14,25,195 Units

2002-03

16,77,537 Units

2003-04

20,70,157 Units

2004-05

26,21,400 Units

2005-06 2006-07

30,00,751 Units 34,46,602 Units

2007-08

38,26,783 Units

2008-09

44,14,537 Units

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2009-10

49,523,654 Units

Customer satisfaction a high quality product, the strength of Honda technology and the Hero Groups dynamism have helped HHML scale new frontiers and exceed limits.

In the words of Mr. Brijmohan Lal Munjal, the chairman and managing director, we will continue to make every effort required for the development of the motor cycle industry, through new product development, technological innovation, investment in equipment and facilities and through and efficient management.

BOARD OF DIRECTORS: Chair man Managing Director Joint managing Director Director Director Director Director Mr. Brij Mohanlall Munjal Mr. Pavan Munjal Mr. Akio Kazausa Mr. Shinichi Nakayama Mr. Satyanand Munjal Mr. Om Prakash Munjal Mr. M P Wadhawan

VENKATA RAMANA MOTORS A PROFILE Venkataramana Motors was established in 1988 as just service center only. Later, with their innovative performance they have got sub dealership from SRI SRI SRI

36

AUTOMOBILES WARANGAL. And how they are independent dealer of Hero Honda. They supply the vehicles to Nalgonda, Bohngiri, Suryapet, Deverakonda, Miryalaguda, Narketpally, Kodhad and Choutupal also. They show room is located in RABHINDHRA NAGAR very hear to the HYD road of Nalgonda which is a business center. The showroom is constructed according to the latest convenience factors useful for automobile showroom. Venkataramana Motors are managed by and with enthusiastic, highly calibered assistants and employees numbering top 20 persons. The organizations, service sections are highly ventilated with exhaust fans so that the employees health is not harmed. It is well equipped with electronic screw litters and hydraulic plat forms. Their way of receiving the customer is very decent their communication with them is very polite. They even provide a test drive of any model of Hero Honda product line. The bikes of Hero Honda are unloaded here in specialized trunk made for transportation of bikes of Hero Honda directly from New Delhi. SERVICES: Venkataramana Motors provides free service to customers between 750 to 11,500 kilometers or 365 days which ever occurs easly. After guarantee period also they provide paid charge services at reasonable prices, which are recommended by the company. Company engineerrs service to the customers is available at frequent intervals. AFTER SALE SERVICE: MODEL Hero Honda CD 100 Hero Honda CD 100 SS Hero Honda Splender Hero Honda Passion Hero Honda CBZ Hero Honda Street NO. OFSERVICES 6 6 6 6 6 6 37

Hero Honda Glamour

COST OF DIFFERENT MODELS MODELS Hero Honda CD 100 Hero Honda Splendor Hero Honda CD 100 SS 42,077 Hero Honda Joy Hero Honda Passion Hero Honda CBZ Hero Honda Street Hero Honda Glamour Hero Honda Achiever Hero Honda Pleasure 39,830 44,008 54,951 31,812 51,000 54,000 42,000 COST 38,311 39,813

DUTIES OF MANAGER: Manager and dealer are one and it. Plays key role in business operations. He looks after day-to-day administration activities. He also maintains correspondence with company regarding sales and requirements of vehicles.

38

Duties of sales supervisor and account: Sales supervisor and account are one and it. He demon pleates the product to customers. And also displays vehicles in an attractive way that is maintain of displays plat forms for bike. He maintains cashbook and receives the cash. He also maintains office, stores and services. The same information is forwarded to manager.

SPAREPARTS: All spare parts related Hero Honda vehicles are available at Sri Sri Sri Automobiles with the prescribed prices. About 1,500 and spare parts of different kinds are kept ready for sale in the agency. PRODUCT PROFILE. Hero Honda Motors launched its Hero Honda Glamour bike brand 4 stroke motor cycle in 23rd Jun 2005 at New Delhi, India. Target Customers: Hero Honda Glamour bike was launched to target those customers. With in the age group of 26-35 years. College students and working executives. Who are working in service related employment or in business sectors. Well educated people who are living in city conditions. Who are having a minimum house hold in come of 7000/- per month? 39

Available Colors: Hero Honda Glamour bike is available in 10 colors and with seven disguise strips combination. The available colors are: 1. Candy Blazing Red 2. Cloud Silver Metallic 3. Excellent Blue Metallic 4. Forest Blue Metallic 5. Impulse Orange Metallic 6. Black (2 color combination) 7. Place maroon Metallic 8. Tornado Maroon Metallic 9. Vibrant Green Metallic VARIANTS: Glamour comes in 4 variants. Drum + Kick(base Model) Disc + Kick Drum + Self Disc + Self THE USP OF GLAMOUR: The most stylish motor cycle in its class. 40

 PRICE:

Performance (Quantum core Engine). Reliability (The Hero Honda Pedigree).

The current show room price of Hero Honda Motor Cycles is Rs. The Style Mantra: o Elegant multi reflector head lamp with stylish cowl. o Stylish multi reflector tail light. o Sporty tripod instrument panel. o Muscular, chiseled fuel tank with flush type tank cap. o Stylish, large, silver color utility box. o Flaming, dazzling, chequred flag body graphics. o New, stylish broad muffler with heat shield. o Engine and frame painted in one, silver color. o Trendy multi reflect winkers. o The G insignia on the motor cycle. SALIENT FEATURES

Multi reflector Headlamp:

This elegant multi reflector headlamp gives brighter day lighting performance on read with browser. Spectrum of light. It will make night riding much more convenient and safer. Look at the stylish cowl, which gives a distinctive look to the motor cycle.

41

Passing switch and push cancel switch: This is the passing switch it flashed high beam and makes over taking easier and more convenient and this is the push cancel switch to cancel the indicator switch. This means tat you can convenicetly and effort us cancel the indicator switch after taking turns. Dazzling body graphics: Striking, dazzling body graphics give the motor cycle a distinctive look making it stand out. It is bound to turn leads. Quantum core Engine: This is the Quantum core Engine designed to give you enhanced performance. This is low friction 125CC Engine gives you amazing fuel efficiency. The engine is almost silent and will result and will result is lesser fatigue.

Seating comfort: This double saddle comfortable seat makes the motor cycle look stylish and at the same time make riding fatigue free. Disk Brakes: This motor cycle has Disc Brakes, which will enhance your safety by improving braking efficiency. It will make braking effortless.

42

Technical Specifications: Engine Displacement Transmission Ignition Headlight Frame Suspension (Front) Suspension (Rear) Wheel base Ground Clearness Kerlo weight Tire (Front) Tire (Rear) Type of Brake(Front) 4 Stroke, Air Cooled, OHC 124.7 CC 4 Speed constant mesh AMI Advanced Microprocessor Ignition System 35/35 W Halogen Bulb (Multi Reflector) Tubular Double Cradle Type Telescopic Hydraulic Shock Absorber Swing Arm with Hydraulic Shock Absorber 1265MM 150 MM 125 Kg (Kick) 129 Kg (Self) 2.75 x 18-42 p/4 PR 3.00 x 18-52 p/6 PR Dia 240 mm Disc Non Asbestos Type Drum Internal expanding shoe type (130 mm) Non Asbestor Type Drum Internal Expanding Shoe type (130mm) Non Asbestor Type 6.72 Kw (9 BHP) @ 7000 rpm 10.35 N- m @4000 rpm

Type of Brake(Rear) Maximum Power Maximum Targue

Feature Benefit Analysis Feature Elegant Multi Reflector head lamp Benefit Higher visibility at night / safety looks / style 43

Sporty meter cluster with trip meter Passing switch and push cancel switch Large, chiseled fuel tank Dazzling body graphics

Measure distances on a trip looks / style Safety convenience Style /looks lesser visits to the petrol pump Style / looks Excellent fuel efficiency Excellent power delivery in the riding zone Almost silent engine resulting in lesser fatigue. Style / looks safety Stability Style / looks Improved stop light performance safety Fatigue free riding Style / looks Improved braking performance safety

Quantum core engine

Stylish, broad muffler with heat shield Tubular, double cradle chassis Stylish multi reflector tail light Double saddle seat Disc brakes

CHAPTER IV

44

1. Since how long you are using Glamour Bike: Table No. 1 Sl No 1 2 3 Options Less than 3 months 3 6 months 6 8 months No. of Respondents 20 12 28 Percentage 33.33% 20% 46.67%

45

4 Total respondents INTERPRETATION:

1 Year -

60

100%

From the above data collected , it is found that 33.33% of the respondents belongs to less than 3 months, 20% of the respondents to the 3 6 months, 46.67% of the respondents belongs to the 6 8 months.

46

Using Glamour Bike

0% 33.33% 46.67%

20%

Less than three months

3 to 6 months

6 to 8 months

1 year

2 Why did you choose Glamour Bike: Table No.2.

47

Sl No
1 2. 3. 4.

Options
Better Looks Power Comfort New Engine 23 17 10 10 60

No.of Respondents

Percentage
38.33% 28.33% 16.67% 16.67% 100%

Total respondents

INTERPRETATION:
From the above data collected, it is found that 38.33% of the respondents opted for better looks, 28.33% of them preferred power, 16.67% of them preferred comfort and 16.67% of them preferred New Engine.

48

Choosing Of Glamour Bike

16.67% 38.33% 16.67% 28.33%

Better looks

Power

Comfort

New Engine

3.How do you know about Glamour Bike:

49

Table No.3

Sl No

Options

No.Of Respondents

Percentage

1 2 3 4

Television News Papers Company Sales Persons Friends Total respondents

13 07 12 28 60

21.67% 11.66% 20% 46.67% 100%

INTERPRETATION:
From the above data collected ,it is observed that most of the customers had collected the information about the Hero Honda Glamour through friends, which constitute 46.67% percentage . Above 21.67% of the customers gathered information on Television , 20% of the respondents collect the information from company through News Papers. The rest of the respondents gathered information from Family Members ,Relatives and Neighbors. sales persons and 11.66% are

50

How do you know about Glamour Bike

21.67%

46.67% 11.66%

20%
Television News Papers Company Sales Persons Friends

51

4 . Is the Mileage is satisfactory:

Table No. 4.

Sl No 1
2

Options
Yes No

No.Of Respondents 42 18
60

Percentage
70% 30% 100%

Total respondents

INTERPRETATION: 70% of the customers are satisfied the mileage and they are

approximately getting 60 KMPL . According to them ,the New Engine is giving better mileage .30% of the customers are not satisfied.

52

Mileage is Satisfactory

30%

70%

Yes No

5. Is the Price of the Bike Heavy?

53

Table No.5.

Sl No
1 2

Options
Yes No

No.Of Respondents
18 42 60

Percentage
30% 70% 100%

Total respondents

INTERPRETATION: From the above data collected , it is found that 30% of the respondents feel the price of the bike is heavy ,while 70% of the respondents feel that the price of the vehicle is reasonable.

54

6.How do you differentiate Glamour with other Bikes of Hero Honda: Table.No.6.

Sl No 1 2 3 4

Options
Performance Comfort Mileage Any other

No.Of Respondents
12 13 25 10 60

Percentage
20% 21.67% 41.66% 16.67% 100%

Total respondents

INTERPRETATION:
From the above data collected ,it is found that 20% of respondents influenced to by the vehicle performance , 21.67% of the mileage,16.67% of them influenced by the any other. respondents influenced by the comfort ,41.66% of the respondents influenced by the

How do you differentiate Glamour with other Bikes of

55

Hero Honda:

16.67%

20%

21.67% 41.66%

Performance

Comfort

Mileage

Any other

7 .Is the Head Lamp Light is Good:

Table No.7

56

INTERPRETATION:
From the above data collected ,it is found that ,38.33% of the

Sl No 1 2

Options Yes No

No.Of Respondents 23 37
60

Percentage 38.33% 61.67%

100%

Total respondents

respondents satisfied with Head Lamp Focus while 61.67% of them are not satisfied with the Lamp Light.

Head Lamp Light is Good

38.33%

61.67%

Yes

No

57

8.Are you satisfied with Glamour Bike:

Table No.8:

58

Sl No 1 2 3

Options Highly satisfied Moderately satisfied Moderately Dissatisfied Highly Dissatisfied

No.Of Respondents 38 12 10%

Percentage 63.33% 20% 16.67%

Total respondents

60

100%

INTERPRETATION:
From the above data collected ,it is found that ,63.33% of the respondents said that they are highly satisfied , 20%of them are moderately satisfied .While 16.67% of them said they are moderately dissatisfied with Glamour Bike.

Satisfied with Glamour Bike:

59

16.67%

20%

63.33%

Highly satisfied Moderately satisfied Moderately dissatisfied

9.How is the Service after sales : Table No. 9:

60

INTERPRETATION: From the above data collected, it is found that 70% of the

Sl No 1 2 3 4

Options
Very Good Good Bad Very Bad

No.Of Respondents
42 18 60

Percentage
70% 30% 100%

Total respondents

respondents fee very good with service after sales while 30% of them feel good with the service after sales.

Service after sales

61

30%

70%

Very good

Good

10. Glamour is your first Bike? Table : 10

62

INTERPRETATION: From the above data collected, it is found that 50% of the respondents said that glamour is their 1st bike 28% of respondents said

Sl No 1 2 3 4 1 2 3

Options Options
SPLENDER SPLENDER Passion Passion Bajaj ct-100 AnyBajaj ct-100 other specify

No.Of No.Of Respondents 42 Respondents

18 42 18 60

Percentage Percentage
70% 30% 100% 70% 30% 100%

Any other specify 60 4Total respondents Total respondents

that glamour is not their 1st bike and 18% of respondent give no response.

11. Which bike / Two-Wheeler you have used previously ? [

a)Splender b)Passion c)Bajaj CT-100 d)TVS e) Any other specify

63

INTERPRETATION: From the above data collected, it is found that 50% of the respondents use splender ,28% of respondents use passin, 20%use bajajct-100 8% respondents does not give any response.

Sl No 1 2 3 4

Options
Television News paper Sales person friends

No.Of Respondents
42 18 60

Percentage
70% 30% 100%

Total respondents

12. How do you know about Glamour ?

a) Television b) News Paper c) Company Sales person d) Friends

INTERPRETATION: From the above data collected, it is found that 50% of the respondents know about glamour bike through television,,28% of
64

respondents know about glamour bike through News paper , 20% of respondents know about glamour bike through sales person 12% respondents does not give any response.

Sl No 1 2 3 4

Options
Less than 20km 20 to 50km 50 to 80km More than 80km

No.Of Respondents
42 18 60

Percentage
70% 30% 100%

Total respondents

13. How long do you Travel in a day ?

a) Less than 20 km b)20-50 km c)50-80 km d) more than 80 km

INTERPRETATION: From the above data collected, it is found that 50% of the respondents lessthan 20km in a day,,28% of respondents travel 20 to

65

50km in a day, , 20% of respondents travel 50 to 80km in a day 12% respondentstravel more than 80km in a day.

1 2 3
Total respondents

YES NO NO RESPONCE

30 22 8 60

50% 28% 18% 100%

14. Are you using Disk Brake & Self Start options ? Or any one of them ?
a) Yes b) No c) no response

INTERPRETATION: From the above data collected, it is found that 50% of the respondents said that they are using disk breake n self start option,28% of respondents said that they are not using disk breake n self start option 18% of respondents give no response.

66

Sl No 1 2 3

Options YES NO NO RESPONCE

No.Of Respondents 30 22 8 60

Percentage 50% 28% 18% 100%

Total respondents

15. Is the mileage is satisfactory?

a) Yes b) No c) no response

INTERPRETATION: From the above data collected, it is found that 50% of the respondents said that the milage is satisfactory ,28% of respondents said that the milage is not satisfactory 18% of respondents give no response.

67

CHAPTER V

FINDINGS & SUGGETIONS

68

FINDINGS:

1. The company

step up the advertising campaign forHERO and cable

HONDA Glamour Bike regular advertisements in TV Chronicale, Enadu and Andhra Jyothi.

net works, and news paper advertisement regularly in Deccan 2. Road shows, participation in industrial exhibitions and sales campaigns to be conducted regularly. 3. Outdoor advertising by way of boarding and signboards is to be done. 4. The company in co-operation with dealers conducting regular sales and service campaign to spread the awareness of the bike.

5.

After sales service to be provided by the company up to the satisfaction of the customer.

6. Fixed income groups like employees and business men are interested in using the HERO HONDA Glamour Bike.

SUGGESTIONS:

69

The following are some suggestions offered on the basis of the study Advertisement in news papers, which are highly circulated, will provide good news paper for a particular period is desirable guaranteed exposure. The management should hire strong marketing talent. Mileage off Glamour is good but company should try to improve it. Company have to think of now to improve the customer to sales potentiality. More service centers should be increase.

APPENDIX

QUESTIONNAIRE

CONSUMER PERCEPTION ABOUT HERO HONDAS GLAMOUR BIKE

QUESTIONNAIRE:

Name of the Consumer Place Age

: : :

70

Education Profession Income

: : : [ c) 6-8 months ]

1. Since how long you are using Glamour Bike? a) Less than 3 months b) 3-6 months

d) 1 year [ ] New

2. Why did you choose Glamour Bike? a) Better Looks Engine 3. How do you know about Glamour Bike: a) Television News Friends b) Papers c) Company Sales b) Power c) Comfort

d)

[ d)

] Persons

4. Is the Mileage is satisfactory: a) Yes b) no c) no response

5. Is the Price of the Bike Heavy? a) yes b) no c) no response

6. How do you differentiate Glamour with other bikes of Hero Honda? a) Performance b) Comfort c) Mileage d) Any other [ c) no response [ c) no response ] ]

7. Is the head Lamp lighting is good? a) Yes b) No

8. Is the mileage is satisfactory? a) Yes b) No

71

9. How is the Service after sales ? a) Very good b) Good c) Bad

[ d) Very Bad

10. Glamour is your first Bike ? a) Yes b) No c) no response 11. Which bike / Two-Wheeler you have used previously ? a)Splender specify 12. How do you know about Glamour ? b) Television b) News Paper c) Company Sales person [ d) Friends [ ] ] b)Passion c)Bajaj CT-100 d)TVS [ ]

e) Any other

13. How long do you Travel in a day ? a) Less than 20 km b)20-50 km c)50-80 km d) more than 80 km

14. Are you using Disk Brake & Self Start options ? Or any one of them ? a) Yes b) No c) no response [ c) no response [ c) no response

15. Is the mileage is satisfactory? a) Yes b) No

16.Is the price of the bike is high ? a) Yes b) No

17. How do you differentiate Glamour with other bikes of Hero Honda ? [ a) Performance b) Comfort c)Mileage

d) Any other

18. Are you satisfied with Glamour Bike ?

72

a) Highly Satisfied c)Moderately dissatisfied

b)Moderately Satisfied d)Highly Dissatisfied

(SIGNATURE) BIBLIGROPHY BOOKS Principle of Marketing : Philip Kotler & Gary Armstrong Ninth Edition PHI Publications 2001 Marketing Research : GC Bier & DD Sharma TNGH Publications Third Edition 2001 Marketing Management : S.A Sherlekar Fourth Edition Himalaya Publications 2002 Consumer Behsviour : LEONG Schiff Man Tata Mc Graw Hill 1994

Magazines & News Papers

Economic Times The Hindu News Paper Business World

73

Business Today Business Standard Web Site: www.herohonda.com Web Site : www.google.com

74