Research

On Market Evaluation of BSN Program of IUBAT and Recommendation for Further Development

Prepared For Mr. Jabir Al Mursalin Instructor of MKT 502- Marketing Research

Prepared By
(Mohammad Musa Group)

IUBAT- International University of Business Agriculture and Technology

II

March 27, 2010

Letter of Transmittal
27 Mar. 2010 Mr. Jabir Al Mursalin Instructor of MKT502 Marketing Research IUBAT- International University of Business Agriculture and Technology. Uttara, Dhaka.

Dear Sir, Its a great pleasure for us to submit our Marketing Research on the topic of Market Evaluation of BSN Program of IUBAT and Recommendation for Further Development. We have prepared this Research, as partial fulfillment of the course MKT 502 Marketing Research. To formulate this research up to the standard we tried our best to fulfill the requirements, by implementing the knowledge we have gather from the course. Thank you very much for providing us this type of opportunity and giving us the necessary guidance and direction needed for preparing the report. We express our heart full gratitude to you to go through this research and make your valuable comments. We hope this type of research will be able to fulfill your expectation towards us.

Yours truly

______________ Mohammad Musa ___________ III

Kamal Uddin

Student Declaration
We are declaring that this report on the topic of
Market Evaluation of BSN Program of IUBAT and Recommendation for Further Development

has only been prepared for the partial

MKT- 502 Marketing

fulfillment of the course requirement

Research.

It has not been prepared for any other

purposes, like reward or presentation.

IV

Acknowledgement

All praise to almighty Allah our creator, our sustainer to whom we all have to return. In the process to doing and preparing our report, we would like to pay our gratitude and respect to some persons for their immense help and enormous cooperation. First of all we would like to pay our gratitude to our respectable instructor Mr. Jabir Al Mursalin who gave the opportunity of doing Research on Market Evaluation of BSN Program of IUBAT and Recommendation for Further Development. Then we would like to give thanks to the responders, who provide us much valuable information, which was very mandatory for us to do this research. We would like to give thanks to Mr. Mozaffar alam Chowdhury for his very important help to understand some terminology.

Executive Summary
BSN at IUBAT is one of the unique program at private sector. IUBAT is introducer of BSN at private sector and which is four years Bachelor Degree. IUBAT is having less traffic in BSN program like some other program at IUBAT. There are so many reasons behind this. In this report we did a small survey among the senior BSN students and tried to find out the current status of IUBAT BSN program at the market. We tried find out whether students are happy with their course or not as well. Strangely we found about all the hypothesis, most of the students are more or less agree but about clinical rotation they are not satisfy.

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Table of Contents Topics Page # I. Prefatory Part:

VIII A. Title Fly B. Title Page C. Letter of Transmittal D. Student Declaration E. Acknowledgement F. Executive Summary G. Table of Contents I-

II. Body of the Project:

1. Background 2. Rationale of the study 3. Research Objectives a. Broad Objective b. Specific Objectives 4. Scope of the Report 5. Information Needs 6. Methodology a. Population Definition i. Sample Element ii. Sample Unit iii. Extent b. Sample Size c. Sampling procedure

1-20

VII

d. Data Collection Procedure and Instruments i. Collection of primary data ii. Collection of secondary data iii. Data collection instruments 7. Data Processing and Matrix 8. Data Analysis 9. Research Findings 10. ommendations 11. clusion 12. tation Limi Con Rec

III. Appendix
A. Bibliography B. Questionnaire

21-23

VIII