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Cadbury From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the confectionery company. For other uses, see Cadbury (disambiguation). Cadbury

Type Industry Founded

Subsidiary of Kraft Foods Confectionery 1824 Cadbury House, London, United Kingdom See list of Cadbury products GB5,384 million (2008)

Headquarters

Products Revenue Operating income Net income

GB388 million (2008)

GB364 million (2008)

Employees Parent Website

71,657 (2008)[1] Kraft Foods Cadbury.co.uk

Cadbury is a confectionery company owned by Kraft Foods and is the industry's second-largest globally after Mars, Incorporated.[2] Headquartered in Uxbridge, London, United Kingdom, the company operates in more than 50 countries worldwide. The company was known as Cadbury Schweppes plc from 19692008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called "Dr Pepper Snapple Group").[3] It was also a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 Kraft Foods takeover.[4][5] Contents 1 History 1.1 1824-1900: Early history 1.2 1900-2007 1.3 Schweppes merger 1.4 Schweppes demerger 1.5 2007-present 1.6 Kraft Foods takeover 2 Operations 2.1 United Kingdom 2.2 Ireland 2.3 United States 2.4 Australia and New Zealand 2.5 India 2.6 Other subsidiaries 3 Executive pay 4 Accounting 5 Products

6 Advertising controversy 7 Health and safety 7.1 2006 Salmonella scare 7.2 2007 recalls 7.3 2008 7.4 2009 Hydrogenation 8 Headquarters 9 See also 10 References 11 Further reading 12 External links [edit] History [edit] 1824-1900: Early history In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. He later moved into the production of a variety of cocoa and drinking chocolates, made in a factory in Bridge Street and sold mainly to the wealthy because of the high cost of production. John Cadbury became a partner with his brother Benjamin and the company they formed was called 'Cadbury Brothers of Birmingham'.[6] The brothers opened an office in London and in 1854 they received the Royal Warrant as manufacturers of chocolate and cocoa to Queen Victoria. In the 1850s the industry received a much needed boost, with the reduction in the high import taxes on cocoa, allowing chocolate to be more affordable to everybody. Due to the popularity of a new expanded product line, including the "Cadbury's Cocoa Essence", the company decided to cease trading in tea in 1873. Master confectioner Frederic Kinchelman was appointed to share his recipe and production secrets with Cadbury, which led to an assortment of chocolate covered products. Taking over the business in 1861, John Cadbury's sons Richard and George decided in 1878 that they needed new premises. Better transport access for milk that was inward shipped by canal, and cocoa that was brought in by rail from London, Southampton and Liverpool docks was taken into consideration. With the development of the Birmingham West Suburban Railway along the path of the Worcester and Birmingham Canal, they acquired the Bournbrook estate, comprising 14.5 acres (5.9 ha) of countryside 5 miles (8.0 km) south of the outskirts of Birmingham. Located next Stirchley Road railway station, which itself as opposite the canal, they renamed the estate Bournville and opened the Bournville factory the following year.

In 1893, George Cadbury bought 120 acres (49 ha) of land close to the works and planned, at his own expense, a model village which would 'alleviate the evils of modern more cramped living conditions'. By 1900 the estate included 313 cottages and houses set on 330 acres (130 ha) of land. As the Cadbury family were Quakers there were no pubs in the estate;[7] in fact, it was their Quaker beliefs that first led them to sell tea, coffee and cocoa as alternatives to alcohol.[8] [edit] 1900-2007

Somerdale Factory from 1919 merger with Fry's In 1905, Cadbury launched its Dairy Milk bar, with a higher proportion of milk than previous chocolate bars, and it became the company's best selling product by 1913. Fruit and Nut was introduced as part of the Dairy Milk line in 1928, soon followed by Whole Nut in 1933. By this point, Cadbury was the brand leader in the United Kingdom. These were accompanied by several other products: Flake (1920), Cream-filled eggs (1923), Crunchie (1929) and Roses (1938).[9] Cadbury's Milk Tray was first produced in 1915 and continued in production throughout the remainder of the First World War. More than 2,000 of Cadbury's male employees joined the Armed Forces and to support the war effort, Cadbury provided clothing, books and chocolate to soldiers. After the war, the Bournville factory was redeveloped and mass production began in earnest. In 1918, Cadbury opened their first overseas factory in Hobart, Tasmania and in 1919 undertook a merger with J. S. Fry & Sons, another chocolate manufacturer, resulting in the integration of well-known brands such as Fry's Chocolate Cream and Fry's Turkish Delight.[6] During World War II, parts of the Bournville factory were turned over to war work, producing milling machines and seats for fighter aircraft. Workers ploughed football fields to plant crops. As chocolate was regarded as an essential food, it was placed under government supervision for the entire war. The wartime rationing of chocolate ended in 1949, and normal production resumed. Cadbury subsequently built new factories and had an increasing demand for their products.[6] [edit] Schweppes merger

The Cadbury Schweppes logo used until the demerger in 2008 Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969.[10] Cadbury Schweppes went on to acquire Sunkist, Canada Dry, Typhoo Tea and more. In the US, Schweppes Beverages was created and the manufacture of Cadbury confectionery brands were licensed to The Hershey Company.

Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc to Cadbury Schweppes in 2000 for $1.45 billion.[11] In October of that same year, Cadbury Schweppes purchased Royal Crown from Triarc.[12] [edit] Schweppes demerger In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.[13] The demerger took effect on 2 May 2008, with the drinks business becoming Dr. Pepper Snapple Group Inc.[3] In December 2008 it was announced that Cadbury was to sell its Australian beverage unit to Asahi Breweries.[14] [edit] 2007-present In October 2007, Cadbury announced the closure of the Somerdale Factory, Keynsham, formerly part of Fry's. Between 500 and 700 jobs were affected by this change. Production transferred to other plants in England and Poland.[15] In 2008 Monkhill Confectionery, the Own Label trading division of Cadbury Trebor Bassett was sold to Tangerine Confectionery for 58million cash. This sale included factories at Pontefract, Cleckheaton and York and a distribution centre near Chesterfield, and the transfer of around 800 employees.[16] In mid-2009 Cadbury replaced some of the cocoa butter in their non-UK chocolate products with palm oil. Despite stating this was a response to consumer demand to improve taste and texture, there was no "new improved recipe" claim placed on New Zealand labels. Consumer backlash was significant from environmentalists and chocolate lovers. By August 2009, the company announced that it was reverting to the use of cocoa butter in New Zealand.[17] In addition, they would source cocoa beans through Fair Trade channels.[18] In January 2010 prospective buyer Kraft pledged to honour Cadbury's commitment.[19] [edit] Kraft Foods takeover On 7 September 2009 Kraft Foods made a 10.2 billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company.[20] Kraft launched a formal, hostile bid for Cadbury valuing the firm at 9.8 billion on 9 November 2009.[21] Business Secretary Peter Mandelson warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury.[22] On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for 8.40 per share, valuing Cadbury at 11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow 7 billion (US$11.5bn) in order to finance the takeover.[23] The Hershey Company, based in Pennsylvania, manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos".[24] Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets.[25] But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer.[26][27][28]

The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union Unite,[29] who fought against the acquisition of the company which, according to Prime Minister Gordon Brown, was very important to the British economy.[30] Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk",[24][31][32] and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury's M&A advisers were UBS, Goldman Sachs and Morgan Stanley.[33][34][35] Controversially, RBS, a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.[36][37] On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal.[38] Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February 2010, and the company announced that Cadbury shares would be de-listed on 8 March 2010.[39] On 3 February 2010, the Chairman Roger Carr, chief executive Todd Stitzer and chief financial officer Andrew Bonfield[40] all announced their resignations. Stitzer had worked at the company for 27 years.[41] On 9 February 2010, Kraft announced that they were planning to close the Somerdale Factory, Keynsham, with the loss of 400 jobs.[42] The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice".[43] On 22 April 2010, Phil Rumbol, the man behind the famous Gorilla advertisement, announced his plans to leave the Cadbury company in July following Kraft's takeover.[44] In June 2010 the Polish division, Cadbury-Wedel, was sold to Lotte of Korea. The European Commission made the sale a condition of the Kraft takeover. As part of the deal Kraft will keep the Cadbury, Hall's and other brands along with two plants in Skarbimierz. Lotte will take over the plant in Warsaw along with the E Wedel brand.[45] [edit] Operations [edit] United Kingdom Cadbury Founded 1824 Bournville, Birmingham, United Kingdom

Headquarters

The confectionery business in the UK is called Cadbury UK (formerly Cadbury Trebor Bassett) and, as of August 2004, had eight factories and 3,000 staff in the UK. Biscuits bearing the Cadbury brand, such as Cadbury Fingers, are produced under licence by Burton's Foods. Cadbury also owns Trebor Bassett, Fry's, Maynards and Halls. Ice cream based on Cadbury products, like 99 Flake, is made under licence by Frederick's Dairies. Cadbury cakes and chocolate spread are manufactured under

licence by Premier Foods, but the cakes were originally part of Cadbury Foods Ltd with factories at Blackpole in Worcester and Moreton on the Wirral with distribution depots throughout the UK. Other Kraft subsidiaries in the UK include: Cadbury Two LLP, Cadbury UK Holdings Limited, Cadbury US Holdings Limited, Cadbury Four LLP, Cadbury Holdings Limited, and Cadbury One LLP. [edit] Ireland Cadbury Founded Headquarters 1932 Coolock, Dublin, Ireland

Cadbury Ireland Limited is based in Coolock in Dublin. Cadbury opened their first Irish factory in Ossary RD., Dublin in 1933, when the company manufactured and sold just three products. Today, it exports over 200 of its products to 30 countries worldwide, making a contribution of 110 million of Irish trade. Cadbury Ireland uses local ingredients. More than 250 million worth of Cadbury chocolate is produced in Ireland, is exported every year, bringing Ireland valuable earnings from abroad. Cadbury Ireland operates three factories in Ireland with two in Dublin, in Coolock (where the headquarters of Cadbury Ireland are located) and Tallaght. The third is in Rathmore, County Kerry. Products made by Cadbury in Ireland include Cadbury Dairy Milk, Wispa, Flake, and Crunchie. [edit] United States Cadbury Founded December 2002 Parsippany-Troy Hills, New Jersey, United States Trident, Certs, Chiclets, Halls (cough drop)

Headquarters

Products

Cadbury Adams produces candy, gum, breath mints and cough drops. It is headquartered in Parsippany, New Jersey. The company was formed after the then Cadbury Schweppes purchased the Adams brand from Pfizer in December 2002 for US$4.2 billion. In Canada, Cadbury Adams also produces hydrogenated oil products and chocolates such as the Caramilk bar, Cadbury Mr. Big, Dairy Milk, Cadbury Mini Eggs and Wunderbar. American Chicle was purchased by Warner-Lambert in 1962; Warner-Lambert renamed the unit Adams in 1997 and merged with Pfizer in 2000.

Cadbury merged with Peter Paul in 1978.[46] Ten years later Hershey acquired the chocolate business from Cadbury.[46] Accordingly, although the Cadbury group's chocolate products have been sold in the US since 1988 under the Cadbury name, the chocolate itself has been manufactured by Hershey. Prior to the May 2008 demerger, the North American business also contained beverage unit Cadbury Schweppes Americas Beverages. In 1982, Cadbury Schweppes purchased the DuffyMott Company.[47] Cadbury Adams products include: Maynards Wine Gums (original and Sour) Swedish Fish Swedish Berries Juicy Squirts (Sours, Citrus, and Berry) Original Gummies Fuzzy Peach Sour Chillers Sour Patch Kids Mini Fruit Gums Sour Cherry Blasters Fruit Mania Bassett's Liquorice Allsorts Gum Black Jack chewing gum Bubbaloo bubble gum Bubblicious bubble gum Chiclets Clorets Dentyne Freshen Up Gum Sour Cherry Gum (Limited)

Sour Apple Gum (Limited) Stride Trident Other Certs breath mints Halls (cough drop) Discontinued products Beemans chewing gum Cinn*a*Burst gum Clove gum Fruit*a*Burst gum Mint*a*Burst gum Sparkies [edit] Australia and New Zealand Cadbury operates three Australian factories as well as one in New Zealand; two in Melbourne, Victoria (Ringwood and Scoresby), one in Hobart, Tasmania (Claremont), and one in Dunedin, New Zealand. The Claremont factory was once a popular tourist attraction and operated daily tours; however, the factory ceased running full tours mid-2008, citing health and safety reasons.[48] Cadbury has been upgrading its manufacturing facility at Claremont, Tasmania, Australia, since 2001 [49] On 27 February 2009 the confectionery and beverages businesses of Cadbury Schweppes in, Australia were formally separated and the beverages business began operating as Schweppes Australia Pty Ltd In April 2009, Schweppes Australia was acquired by Asahi Breweries.[50] Cadbury Australia Pty Limited [edit] India Cadbury Founded 19 July 1948

Headquarters Mumbai, India Key people Anand Kripalu, Managing Director[51]

Products

Cadbury Dairy Milk, 5-star, Perk, Gems, Eclairs ,Oreo and Bournvita 2000

Employees

Cadbury India began its operations in India in 1948 by importing chocolates. It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is in Mumbai. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with the Kerala Agricultural University to undertake cocoa research.[52][53] Cadbury was incorporated in India on 19 July 1948. Currently, Cadbury India operates in four categories: chocolate confectionery, milk food drinks, candy and gum category. It has five company owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). It products include Cadbury Dairy Milk, 5-star, Perk, Gems, Eclairs, Bournvita,[54] Celebrations and Bilkul [55] It is the market leader in Chocolate Confectionery business with a market share of over 70%.[56] The Brand Trust Report, India Study, 2011 published by Trust Research Advisory ranked Cadbury in the top 100 most trusted brands list. [edit] Other subsidiaries Other Kraft subsidiaries including the Cadbury name include[57] Cadbury Botswana (Proprietary) Limited Botswana Cadbury (Swaziland) (Pty) Limited Swaziland Cadbury Adams (Philippines) Inc. Philippines Cadbury Adams (Thailand) Limited Thailand Cadbury Adams Bolivia S.A. Bolivia Cadbury Adams Canada Inc. Canada Cadbury Adams Colombia S.A. Colombia Cadbury Adams Costa Rica, S.A. Costa Rica Cadbury Adams Distribuidora Mexico, S. de R.L. de C.V. Mexico Cadbury Adams Dominicana S.A. Dominican Republic Cadbury Adams Ecuador S.A. Ecuador Cadbury Adams El Salvador S.A. de C.V. El Salvador Cadbury Adams Guatemala, S.A. Guatemala

Cadbury Adams Holdings LLC Delaware United States Cadbury Adams Honduras, S.A. Honduras Cadbury Adams Manufactura, S. de R.L. de C.V. Mexico Cadbury Adams Mexico, S. de R.L. de C.V. Mexico Cadbury Adams Middle East Offshore S.A.L. Lebanon Cadbury Adams Middle East S.A.L. Lebanon Cadbury Adams Nicaragua, S.A. Nicaragua Cadbury Adams Panama, Sociedad Anonima Panama Cadbury Adams Peru S.A. Peru Cadbury Adams Servicios, S. de R.L. de C.V. Mexico Cadbury Adams USA LLC Delaware United States Cadbury Adams, S.A. Venezuela Cadbury Bebidas De Argentina S.A. Argentina Cadbury Belgium BVBA Belgium Cadbury Beverages de Venezuela CA Venezuela Cadbury Beverages Japan Limited United Kingdom Cadbury Brasil Comercio de Alimentos Ltda. Brazil Cadbury CIS B.V. Netherlands Cadbury Confectionery (Guangzhou) Co., Limited China Cadbury Confectionery B.V. Netherlands Cadbury Confectionery Malaysia Sdn. Bhd. Malaysia Cadbury Confectionery Sales (M) Sdn. Bhd. Malaysia Cadbury Confy (Proprietary) Limited Botswana Cadbury CR, s.r.o. Czech Republic Cadbury Denmark ApS Denmark Cadbury Egypt For Importation L.L.C. Egypt Cadbury Egypt For Trade S.A.E. Egypt

Cadbury Egypt Group For Food Industries Company S.A.E. Egypt Cadbury Egypt S.A.E. Egypt Cadbury Enterprises Holdings B.V. Netherlands Cadbury Enterprises Pte. Ltd. Singapore Cadbury Espana, S.L. Spain Cadbury Europe S.A. Switzerland Cadbury Financial Services United Kingdom Cadbury Food Co. Limited China China Cadbury Four Seas Company Limited Hong Kong Cadbury France France Cadbury Ghana Limited Ghana Cadbury Holdings B.V. Netherlands Cadbury Hong Kong Limited Hong Kong Cadbury India Limited India Cadbury Industrial Espana, S.L. Spain Cadbury International & Leasing, S. de R.L. de C.V. Mexico Cadbury International Limited United Kingdom Cadbury Ireland Export Limited Ireland Cadbury Ireland Limited Ireland Cadbury Ireland Sales Ltd Ireland Cadbury Japan Ltd. Japan Cadbury Kenya Limited Kenya Cadbury Limited New Zealand Cadbury Limited United Kingdom Cadbury Mauritius Ltd Mauritius Cadbury Mexico Investments B.V. Netherlands Cadbury Morocco Morocco

Cadbury Nederland B.V. Netherlands Cadbury Netherlands International Holdings B.V. Netherlands Cadbury Nigeria PLC Nigeria Cadbury Nominees Limited United Kingdom Cadbury Norway AS Norway Cadbury Pakistan Limited Pakistan Cadbury Polska Sp. z o.o. Poland Cadbury Portugal - Produtos de Confeitaria, Lda. Portugal Cadbury Pty Limited Australia Cadbury Russia Limited United Kingdom Cadbury Schweppes (Portugal) Sociedad Unipressoal, Lda. Portugal Cadbury Schweppes Finance plc United Kingdom Cadbury Schweppes France SAS France Cadbury Schweppes GmbH Germany Cadbury Schweppes Investments Ltd United Kingdom Cadbury Schweppes Ireland Limited Ireland Cadbury Schweppes Management Services (Pty) Limited South Africa Cadbury Schweppes Money Management plc United Kingdom Cadbury Schweppes Overseas Limited United Kingdom Cadbury Schweppes Treasury (Isle of Man) Isle of Man Cadbury Schweppes Treasury (UK) United Kingdom Cadbury Schweppes Treasury America Ireland Cadbury Schweppes Treasury International Ireland Cadbury Schweppes Treasury Services Ireland Cadbury Schweppes US Finance LLC Delaware United States Cadbury Schweppes Zimbabwe (Private) Limited Zimbabwe Cadbury Services SA Spain

Cadbury Singapore Pte Limited Singapore Cadbury South Africa (Holdings) Limited United Kingdom Cadbury South Africa (Pty) Limited South Africa Cadbury South East Asia Limited Thailand Cadbury Stani Adams Argentina S.A. Argentina Cadbury Stani Adams Chile Productos Alimenticios Limitada Chile Cadbury Stimorol Danmark ApS Denmark Cadbury Sweden AB Sweden Cadbury Sweets Holdings B.V. Netherlands Cadbury Switzerland AG Switzerland Cadbury Three LLP United Kingdom Cadbury Trebor Bassett Services Limited United Kingdom Cadbury Wedel Sp. z o.o. Poland [edit] Executive pay In 2008 Todd Stitzer, Cadbury's CEO, was paid a 2,665,000 bonus. Combined with his annual salary of 985,000 and other payments of 448,000 this gives a total remuneration of over 4 million.[58] [edit] Accounting In July 2007, Cadbury Schweppes announced that it would be outsourcing its transactional accounting and order capture functions to Shared Business Services (SBS) centres run by a company called Genpact, (a businesses services provider) in India, China, and Romania. This was to affect all business units and be associated with U.S. and UK functions being transferred to India by the end of 2007, with all units transferred by mid-2009. Depending on the success of this move, other accounting Human Resources functions may follow. This development is likely to lead to the loss of several hundred jobs worldwide, but also to several hundred jobs being created, at lower salaries commensurate with wages paid in developing countries.[59] [edit] Products Main article: List of Cadbury products Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes. As well as Cadbury's chocolate, the company also owns Maynards and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as

Liquorice Allsorts, Jelly Babies, Flumps, Mints, Dolly Mix, Black Jack chews, Trident gum, and Softmints. Notable product introductions include: 1865: Cocoa Essence 1875: Easter Eggs 1897: Milk Chocolate and Fingers 1905: Dairy Milk 1908: Bournville 1915: Milk Tray 1920: Flake 1923: Creme Egg 1929: Crunchie 1938: Roses 1948: Fudge 1960: Dairy Milk Buttons 1968: Picnic 1970: Curly Wurly 1974: Snack 1983: Wispa (relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1995: Wispa Gold (relaunched 2009) 1996: Fuse 2001: Brunch Bar, Dream and Flake Snow 2009: Snow Bites 2010: Dairy Milk Silk and Dairy Milk Bliss 2011: BiscBits and Big Race

[edit] Advertising controversy In May 2011 the model Naomi Campbell described the new advertisement for the Bliss bar as 'insulting and hurtful'. Reacting to the advertisement, which had the tag line Move over Naomi there is a new diva in town, Campbell said, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this."[60] A spokesperson for the company insisted that the campaign was "a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss". The campaign was, he later added, "no longer in circulation... we have no plans to repeat the campaign." Reacting to Campbell's outburst, comedian Reginald D. Hunter, on the BBC television comedy quiz Have I Got News For You, suggested that it was complimentary for black people to be compared to chocolate, and that enjoyment of the Bliss bar might even be enhanced by a love of black people.[61] [edit] Health and safety [edit] 2006 Salmonella scare On 19 January 2006, Cadbury Schweppes detected a rare strain of the Salmonella bacteria, affecting seven of its products, said to have been caused by a leaking pipe. The leak occurred at its Marlbrook plant, in Herefordshire, which produces chocolate crumb mixture; the mixture is then transported to factories at Bournville and formerly Somerdale to be turned into milk chocolate.[62] Cadbury Schweppes officially notified the Food Standards Agency, shortly after which it recalled more than a million chocolate bars.[62] In December 2006, the company announced that the cost of dealing with the contamination would reach 30 million.[63][64] In April 2007, Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching health and safety legislation. An investigation being carried out at that time by Herefordshire Council led to a further six charges being brought.[63] The company pleaded guilty to all nine charges,[65][66] and was fined 1 million pounds at Birmingham Crown Courtthe sentencing of both cases was brought together.[67] Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health.[67] [edit] 2007 recalls On 10 February 2007, Cadbury announced they would be recalling a range of products due to a labelling error. The products were produced in a factory handling nuts, potential allergens, but this was not made clear on the packaging. As a precaution, all items were recalled.[68] On 14 September 2007, Cadbury Schweppes investigated a manufacturing error over allergy warning, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Somerdale Factory resulted in the omission of tree nut allergy labels from 250 g Dairy Milk Double Chocolate bars.[69]

[edit] 2008 On 29 September 2008 Cadbury withdrew all of its 11 chocolate products made in its three Beijing factories, on suspicion of contamination with melamine. The recall affected the mainland China markets, Taiwan, Hong Kong and Australia.[70] Products recalled included Dark Chocolate, a number of products in the 'Dairy Milk' range and Chocolate clairs.[71] [edit] 2009 Hydrogenation Cadbury continues to use hydrogenated oils in many of its signature products. Although trans fats are present, the nutrition labels round the values down to zero.[72] [edit] Headquarters Cadbury's headquarters (Head Office UK) is the Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England.[73] Cadbury occupies 84,000 square feet (7,800 m2) of space in its head office, which is Building 3 of the business park.[74] Cadbury, who leases space in the building it occupies, had relocated from central London to its current head office.[75] Cadbury's previous head office was in 25 Berkeley Square in Mayfair, City of Westminster. In 1992 the company leased the space for 55 per 1 square foot (0.093 m2).[74] In 2002 the company agreed to pay 68.75 per square foot. The Daily Telegraph reported in 2007 that the rent was expected to increase to a "three-figure sum." In 2007 Cadbury Schweppes had announced that it was moving to Uxbridge to cut costs. As of that year the head office had 200 employees.[76] After the Kraft Foods acquisition of Cadbury, Kraft announced that the Cadbury head office would remain the "Cadbury House."[77] [edit] See also London portal Companies portal Food portal Big Chocolate Cadbury World, Birmingham Cadbury World, Dunedin Eyebrows (advertisement) Gorilla (advertisement) Halls (cough drop) Stimorol

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^ "Royal Crown Cola Company". New Georgia Encyclopedia. 15 September 2006. http://www.georgiaencyclopedia.org/nge/Article.jsp?id=h-3535. Retrieved 2008-06-18. ^ "Cadbury plans to split business" BBC News, 14 March 2007. ^ "Cadbury to sell Australian drinks arm". Financial Times. 24 December 2008. http://www.ft.com/cms/s/0/0f0371da-d1a5-11dd-bb61-000077b07658.html. Retrieved 2009-0317. ^ "Cadbury factories shed 700 jobs". BBC News. 3 October 2007. http://news.bbc.co.uk/1/hi/business/7025413.stm. Retrieved 2010-01-05. ^ Sweet deal as Tangerine buys Monkhill, Yorkshire Post, 18 January 2008 ^ [1] Cadbury Dairy Milk returns to Cocoa Butter only recipeOfficial Press Release, August 2009 ^ [2] Cadbury Dairy Milk to go Fairtrade in 2010 Choclovers.com, August 2009 ^ Severin Carrell, Scotland correspondent (23 January 2010). "Kraft pledges to honour Cadbury's Fairtrade sourcing commitments at Guardian.co.uk". London: Guardian. http://www.guardian.co.uk/business/2010/jan/23/kraft-cadbury-fairtrade. Retrieved 2010-12-21. ^ "Cadbury snubs 10.2bn Kraft move". BBC News. 7 September 2009. http://news.bbc.co.uk/1/hi/business/8241056.stm. Retrieved 2009-09-07. ^ "Cadbury rejects hostile Kraft bid". BBC News. 9 November 2009. http://news.bbc.co.uk/1/hi/business/8349832.stm. Retrieved 2009-11-09. ^ MacAlister, Terry (4 December 2009). "Don't try to make a quick buck from Cadbury, Mandelson tells Kraft". The Guardian (London). http://www.guardian.co.uk/business/2009/dec/04/cadburybidders-will-face-opposition. Retrieved 2010-01-10. ^ "Cadbury agrees Kraft takeover bid". BBC News (London: BBC). 19 January 2010. http://news.bbc.co.uk/1/hi/business/8467007.stm. Retrieved 19 January 2010. ^ a b Richardson, Tim (16 January 2010). "Get your hands off our sweets!". Guardian (London). http://www.guardian.co.uk/theguardian/2010/jan/16/saving-cadbury-from-kraft-takeover. Retrieved 28 April 2010 ^ "JP Morgan, BofA gear up to fund Hershey's Cadbury bid". The Business Standard. http://www.business-standard.com/india/news/jp-morgan-bofa-gearto-fund-hershey%5Cs-cadburybid/79596/on ^ 3:51 p.m. 20 Dec. 2010 (22 January 2010). "Hershey: No plans for Cadbury bid". MarketWatch. http://www.marketwatch.com/story/hershey-no-plans-for-cadbury-bid-2010-01-22?dist=afterbell. Retrieved 2010-12-21. ^ de la Merced, Michael J.; Nicholson, Chris V. (19 January 2010). "Kraft to Acquire Cadbury in Deal Worth $19 Billion". New York Times. http://www.nytimes.com/2010/01/20/business/global/20kraft.html

^ Jannarone, John; Curtin, Matthew (16 January 2010). "Hershey's Chocolate Dreams". Wall Street Journal. http://online.wsj.com/article/SB10001424052748703657604575005580438523258.html ^ "Keep Cadbury Independent UK and Irish workers unite to stop Kraft swallowing Cadbury". UniteTheUnion.com. http://www.unitetheunion.com/news__events/latest_news/keep_cadbury_independent_-_u1.aspx ^ "Clegg attacks Brown over RBS funding for Cadbury bid". BBC. 20 January 2010. http://news.bbc.co.uk/1/hi/uk_politics/8470776.stm ^ "Debt-heavy Kraft could put 30,000 Cadbury jobs at risk, warns Unite". Unitetheunion.com. http://www.unitetheunion.com/news__events/latest_news/debtheavy_kraft_could_put_30.aspx?lang=en-gb. Retrieved 2010-12-21. ^ Wood, Zoe; Treanor, Jill (19 January 2010). "2m a day cost of Cadbury deal plus 12m for the boss". The Guardian (London). http://www.guardian.co.uk/business/2010/jan/19/cadbury-krafttakeover-todd-stitzer ^ Costello, Miles (18 December 2009). "Big investors call for inquiry into banks fees for M&A work". The Times (London). http://business.timesonline.co.uk/tol/business/industry_sectors/banking_and_finance/article69611 18.ece ^ Weisenthal, Joe (8 September 2009). "Goldman Sachs, Morgan Stanley Win Big In Kraft-Cadbury's". The Business Insider. http://www.businessinsider.com/goldman-sachs-morgan-stanley-win-big-inkraft-cadburys-2009-9 ^ Taylor, Peter (8 September 2009). "Bankers the big winners in Kraft's tilt for Cadbury". Telegraph (London). http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/6152160/Bankersthe-big-winners-in-Krafts-tilt-for-Cadbury.html. Retrieved 28 April 2010 ^ Sunderland, Ruth (22 November 2009). "RBS kept client Cadbury in the dark as it prepared to back Kraft's hostile bid". Guardian (London). http://www.guardian.co.uk/business/2009/nov/22/rbscadbury-kraft-hostile-bid. Retrieved 28 April 2010 ^ "Clegg attacks Brown over RBS funding for Cadbury bid". BBC News. 20 January 2010. http://news.bbc.co.uk/1/hi/uk_politics/8470776.stm ^ "Cadbury deal near end, Kraft CEO sees sleep". Reuters. 2 February 2010. http://www.reuters.com/article/idUSTRE6114X620100202 ^ Cadbury shares to be de-listed BBC News. 5 February 2010 ^ Andrew Bonfield was appointed a non-executive director of Kingfisher plc in February 2010 ^ Cadbury top bosses to step down BBC News. 3 February 2010 ^ "Cadbury's Bristol plant to close by 2011 at bbc.co.uk". BBC News. 9 February 2010. http://news.bbc.co.uk/1/hi/business/8507066.stm. Retrieved 2010-12-21.

^ Warde, Miles (16 March 2010). "Cadbury Keynsham workers 'sacked twice' at bbc.co.uk". BBC News. http://news.bbc.co.uk/1/hi/business/8570188.stm. Retrieved 2010-12-21. ^ "Cadbury's marketing director to quit". Newstatesman.com. 22 April 2010. http://www.newstatesman.com/broadcast/2010/04/rumbol-gorilla-company-kraft. Retrieved 201012-21. ^ [3][dead link] ^ a b "Hersheys History". Hersheys.com. http://www.hersheys.com/products/details/almondjoy.asp. Retrieved 2010-01-05. ^ "Motts Company History". Motts.com. http://www.motts.com/About/CompanyHistory/. Retrieved 2010-01-05. ^ "Cadbury Chocolate Factory Hobart". http://www.tripadvisor.com/Attraction_Review-g255097d256542-Reviews-Cadbury_Chocolate_Factory-Hobart_Tasmania.html. Retrieved 2009-09-02. ^ "Cadbury Schweppes Confectionery Plant". Packaging Gateway. http://www.packaginggateway.com/projects/cadbury/. Retrieved 2010-01-05. ^ "Cadbury in Australia". Cadbury.com.au. http://www.cadbury.com.au/About-Cadbury/Cadbury-inAustralia.aspx. Retrieved 2010-12-21. ^ "Cadbury Krafts Tang India plan". The Hindu Business Line. 19 November 2010. http://www.thehindubusinessline.com/2010/11/19/stories/2010111950270500.htm. Retrieved 2010-12-21. ^ "Cadbury India Ltd. - Company Overview". Cadbury India. http://www.cadburyindia.com/cadtoday/company.asp. Retrieved 2010-08-29. ^ "Cadbury India Ltd. - Company Overview". Cadburyindia.com. http://www.cadburyindia.com/cadtoday/company.asp. Retrieved 2010-12-21. ^ Namrata Singh, TNN, 19 Jun 2010, 02.51am IST (19 June 2010). "Cadbury India puts in place new top brass - The Times of India". Timesofindia.indiatimes.com. http://timesofindia.indiatimes.com/business/india-business/Cadbury-India-puts-in-place-new-topbrass/articleshow/6065736.cms. Retrieved 2010-12-21. ^ "Businessworld - NO. 22 : CADBURY INDIA". Businessworld.in. 24 April 2007. http://www.businessworld.in/index.php/NO.-22-CADBURY-INDIA.html. Retrieved 2010-12-21. ^ "Cadbury India - Cadbury Schweppes Profile - History of Cadbury India". Iloveindia.com. 21 July 2007. http://www.iloveindia.com/economy-of-india/top-50-companies/cadbury-india.html. Retrieved 2010-12-21. ^ "KRAFT FOODS INC Form 10-K, Annual report pursuant to section 13 and 15(d)". 28 February 2011. pp. 195198. http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/KraftFoods_10K_20110228.pdf. Retrieved 10 August 2011.

^ "Todd Stitzer Profile". Forbes.com (Forbes). http://people.forbes.com/profile/todd-stitzer/14437. Retrieved 2009-08-13. ^ "Cadbury Schweppes awards contract to Genpact". Scottgolas.typepad.com. 6 July 2007. http://scottgolas.typepad.com/iqcatalyst/2007/07/cadbury-schwepp.html. Retrieved 2010-01-05. ^ "Naomi Campbell in race row over Cadbury chocolate" at independent.co.uk ^ Have I Got News For You, broadcast by BBC1 on 10 June 2011] ^ a b Cadbury recall after health fears BBC News, 23 June 2006. ^ a b Cadbury faces salmonella action BBC News, 23 April 2007. ^ TimesOnline, Cadbury recalls thousands of chocolate bars after error over allergy warning[dead link] ^ Cadbury admits salmonella charges BBC News, 15 June 2007. ^ Cadbury admits salmonella charges BBC News, 3 July 2007. ^ a b Cadbury gets 1 mln pound salmonella fine Yahoo! News, 16 July 2007. ^ Cadbury recall Easter eggs Daily Mail, 10 February 2007 ^ Cadbury's recall dairy milk double choc bars Foods Standards Agency, 14 September 2007 ^ "Cadbury Withdraws China Chocolate on Melamine Concern". Reuters (Flex News). 28 September 2008. http://www.flex-news-food.com/pages/19402/China/Chocolate/Food-Safety/Milk/cadburywithdraws-china-chocolate-melamine-concern.html. Retrieved 2008-09-29. [dead link] ^ Ng Kang-chung, "Cadbury recalls 11 products after tests reveal melamine", Page A1, South China Morning Post (30 September 2008) ^ "Deadly fats: why are we still eating them?". London: The Independent. 10 June 2008. http://www.independent.co.uk/life-style/health-and-wellbeing/healthy-living/deadly-fats-why-arewe-still-eating-them-843400.html. Retrieved 2008-06-16. ^ "Contact Us." Cadbury plc. Retrieved on 27 April 2010. ^ a b Heap, Richard. "Cadburys schlep." Property Week. 6 July 2007. Retrieved on 27 April 2010. ^ "Savills pre-lets new HQ building at record rent for prestigious business park." Reports and Accounts 2007. Savills plc. Retrieved on 27 April 2010. ^ Muspratt, Caroline. "Cadbury swaps Mayfair for Uxbridge." The Daily Telegraph. 1 June 2007. Retrieved on 27 April 2010. ^ "Update on progress made since Kraft Foods acquired Cadbury." Kraft Foods. 31 January 2011. 4/8. Retrieved on 6 February 2011.

"Cadbury in the USA". Cadbury North America. http://usa.cadbury.com/ourcompany/local_story/Pages/default.aspx. Retrieved 2010-03-31. "Dumoulin reference page". Dumoulin Coating Pans France. Archived from the original on 2007-0930. http://web.archive.org/web/20070930071454/http://www.dumoulin.fr/eng_pages/ref.htm. Retrieved 2007-08-08. "Cadbury Adams USA LLC". Hoovers. http://www.hoovers.com/cadbury-adams-usa/--ID__133491-/free-co-factsheet.xhtml. Retrieved 2011 -03-31. [edit] Further reading Bradley, John (2008). Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand. John Wiley and Sons Ltd. ISBN 9780470725245. Cadbury, Deborah (2010). Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers. PublicAffairs. ISBN 9781586488208. [edit] External links Cadbury Australia Cadbury Ireland Cadbury New Zealand Cadbury United Kingdom Glass and a Half Productions website In-Depth: Kraft-Cadbury at Financial Times [show]v d eKraft Foods brands Arrowroot Barnum's Animals Better Cheddars Cheese Nips Cameo Chips Ahoy! Claussen Club Social Corn Nuts Fig Newton Filipinos Fudgee-O Ginger Snaps Handi-Snacks Honey Maid In a Biskit Jell-O Lefvre-Utile (LU) Lorna Doone Mallomars Nilla Nutter Butter Oreo Peek Freans Planters Premium Crackers Ritz Crackers SnackWells Sociables Social Tea Teddy Grahams Triscuit Vegetable Thins Wheatsworth Wheat Thins Bassett's Boost Bournville Bournvita Brunch Bar Buttons Caramilk Cherry Ripe Chomp Clusters Creme Egg1 Creme Egg Twisted Crunchie Curly Wurly Dairy Milk (Caramel)1 Double Decker Dream (chocolate) Fingers Flake Freddo Fry's Fudge Green & Black's Heroes Kent Krma Koko La Pie qui Chante Maynards Milk Tray

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Mini Eggs Moro Mr. Big Old Gold Pascall Picnic Poulain Roses Shots Snack Star Bar The Natural Confectionery Company Time Out Trebor Turkish Delight Twirl Vichy Pastilles Wispa Cadbury Adams and other gum Bubbaloo Bubblicious Certs Chiclets Clorets Dentyne Halls Hollywood Malabar Stimorol Stride Sour Patch Kids Swedish Fish Trident Alpen Gold Baker's Chocolate Cte d'Or Daim Freia Jet-Puffed Kvikk Lunsj Lacta Marabou Milka Prince Polo Terry's Toblerone Trakinas A1 Steak Sauce Bonox Bull's-Eye Barbecue Sauce Grey Poupon Kraft Mayo Miracle Whip Vegemite Caf HAG Capri Sun2 Carte Noire Country Time Crystal Light General Foods International Gevalia Grand'Mre Jacobs Kenco Kool-Aid Maxwell House Nabob Onko Sanka Tang Tassimo Yuban Cheez Whiz Cool Whip Cracker Barrel Dairylea Easy Cheese Philadelphia Polly-O Provel cheese Singles Velveeta Bagel-fuls Boca Burger Calumet Good Seasons Kraft Macaroni and Cheese Lunchables Oscar Mayer Royal Shake 'n Bake Simmenthal South Beach Living Stove Top Sure-Jell

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1In the United States, these products are marketed by The Hershey Company (but made by Kraft's Cadbury subsidiary) under a prior licensing agreement. 2This brand is owned by Rudolf Wild GmbH and manufactured under license by Kraft Foods only in the United States, Canada, and Greenland. Ticker: NYSE: KFT Kraft Foods Corporate Kraft Media Center

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Categories: Kraft Foods Companies established in 1824 Companies formerly listed on the London Stock Exchange Chocolatiers Companies based in Hillingdon Confectionery companies of the United Kingdom Confectionery companies of the United States Food manufacturers of the United Kingdom Beverage companies of the United Kingdom British brands Cadbury British Royal Warrant holders 1824 establishments in the United Kingdom Hidden categories: All articles with dead external links Articles with dead external links from December 2010 Articles with dead external links from January 2010 Articles with dead external links from October 2010 Use dmy dates from August 2011 Use British English from May 2011