Beruflich Dokumente
Kultur Dokumente
A- Yes
B- No
2 What is the brand oI your current mobile phone?
A- Nokia
B- Motorola
C- Sony Ericsson
D- Samsung
E- Others
3 How many mobile phones do you own?
A- One
B- Two
C- Three
D- More than Three
4 When did you buy your latest mobile phone?
A- Last 1-5 months
B- Last 6-12 months
C- Last 2-3 years
D- Longer than 3 years
5 How oIten do you change the mobile phone within one year?
A- Never
B- Once
C- 2-3 times
D- 4-5 times
E- More than 5 times
6 What Iactors aIIect your choice oI mobile phone?
A- Price
B- Quality
C- Good warranty/AIter-sale-services
D- Fashion and modern design (Compact size, light weight and color screen)
E- Brand Iamiliarity
F- Brand loyalty
G- MultiIunction/Technology (Camera, Ring Tone, Sound Recorder)
H- Suggestion oI Iamily and Iriends
I- Retailers advice
J- Advertising and Sales promotion
7 I am more likely to purchase a mobile phone because oI its Ieatures product(such as built-in
camera, design and color screen)
A- Strongly Disagree
B- Disagree
C- Neutral
D- Agree
E- Strongly Agree
8 The advertisement inIluences my choice on mobile phone brands?
A- Strongly Disagree
B- Disagree
C- Neutral
D- Agree
E- Strongly Agree
9 I would like to buy any brand oI mobile phone which is on sale?
A- Strongly Disagree
B- Disagree
C- Neutral
D- Agree
E- Strongly Agree
10 I do care the brand image oI mobile phone?
A- Strongly Disagree
B- Disagree
C- Neutral
D- Agree
E- Strongly Agree
11 In my opinion, the brand has a personality?
A- Strongly Disagree
B- Disagree
C- Neutral
D- Agree
E- Strongly Agree
12 The brand name would play a signiIicant role in my mobile phone purchase decision.?
A- Strongly Disagree
B- Disagree
C- Neutral
D- Agree
E- Strongly Agree
13 I am more likely to buy the same brand oI mobile phone on the next opportunity?
A- Strongly Disagree
B- Disagree
C- Neutral
D- Agree
E- Strongly Agree
14 I am very likely to recommend my current mobile phone brand to others ?
A- Strongly Disagree
B- Disagree
C- Neutral
D- Agree
E- Strongly Agree
15 Your Gender
A- Male
B- Female
16 Your Age?
A- Under 18
B- 19-24
C- 25-29
D- 30-34
E- 35-39
F- 40-44
17 Your education?
A- High School
B- Bachelor`s Degree
C- Master`s degree
D- None
18 Your occupation?
A- Student
B- SelI Employed
C- Govt. Employee
D- Unemployed
19 Your Salary?
A- Under 5000
B- 5000 - 10000
C- 10000 - 20000
D- 30000 - 40000
E- Above 40000