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LISA APPROVATO

Annandale, NJ 08801 908.303.2089 Lisaapp@aol.com

SUMMARY Dynamic, Pharmaceutical Sales Representative with extensive sales, analytics and Customer account management skills. A highly motivated, team player, with the demonstrated ability to quickly build rapport with Primary Care and Internal Medicine Physicians through tenacity, and the ability to accurately relay technical information. Known for successful business development and maintaining accounts by building lasting relationships that increase sales and develop territories. Areas of expertise include: Customer Relationship Management Product Knowledge Expertise Account and Territory Management Competitive Marketplace Analysis Partnership Development E-Detail Presentation Knowledge

PROFESSIONAL EXPERIENCE PFIZER PHARMACEUTICALS, Paramus, NJ 2011 Present

Professional Healthcare Representative Promoted products consisting of: Celebrex, Lyrica, Pristiq, Aricept 23 and Flector Patch. Increased percentage of goal across all 5 products from Q1 to Q2 in 2011. Revitalized vacant northern New Jersey territory with targeted, consistent call cycles and tailored, concise presentations. Increased percentage of goal by 4% from Q1 to Q2. Exceeded reach and frequency by effectively completing call cycles and targeting top physicians. Serviced Primary Care and Internal Medicine physicians in Northern New Jersey. Provided value added services to NPs and PAs. Called on an extremely diverse customer base; ranging from high volume Medicaid / Medicare patients to high end patients with commercial plans. Provide Formulary and Managed Care information to Physicians and Office Managers to increase awareness of coverage and drive business. Host educational luncheons and Speaker programs to present healthcare advances to current and potential clients. ADP Automated Data Processing, Parsippany, NJ 2010 2011

Outside Sales Representative, DM Administrative Services Offering Developed new business within a protected territory to small to med sizes businesses. Consistently met or exceeded 100% of quota on a monthly basis. Secured appointments through individual prospecting efforts such as; phone canvassing, foot canvassing, and developing banking and CPA referrals through relationship building. Met with 6 to 8 small business executives on a weekly basis for a consultative sales process to sell ADPs integrated suite of flexible services, including; HR administration, compliance management, safety and risk management, payroll and tax administration, and employee benefits.

LISA APPROVATO
ADP Automated Data Processing (Continued)

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Developed a cross functional working relationship with counterparts in other ADP divisions to facilitate a consistent lead flow through all channels. Consistently improved product knowledge and professional skills through training sessions and individual efforts to keep current with changing HR compliance regulations. JOHNSON & JOHNSON, SALES & LOGISTICS CORPORATION, Skillman, NJ 2007 2010

Customer Business Analyst Specialty Channels Sales Team Drive base and incremental sales based on analytical findings Sold-in custom sku initiatives at Babies R Us, Dollar General and Family Dollar Customer Accounts to drive base and incremental sales based on analytical findings. Organized, analyzed and drew conclusions from sales data to maintain a high level of product, customer and sales territory knowledge to independently support sales initiatives and identify sales opportunities. Executed Sales Presentations at Key Customer Accounts for a Comprehensive Line Review to evaluate product performance within the Baby, San Pro and First Aid categories and make recommendations. Tracked and monitored new item set-up and performance to assess whether or not the customer team goals have been met and to identify whether product group sales are successful or under performing. Initiated Promotional programs at Customer Accounts to target increased sales volume of specific products and drive incremental sales. Conducted market research studies to understand shopping behavior to help defend or increase product share at shelf. Utilized data resources to collect point-of-sale data and insights in order to identify trends and business building opportunities for Sales Marketing and Marketing Operations. Analyzed Sales trends through syndicated data resources to optimize product assortment to influence buyers to add or delete products within certain product groups at shelf. Delivered 3 new distribution products to grow the business by 10% on Baby items and effectively sold in 4 new San Pro items to grow the business 2 times faster than the companys growth goal. Consistently achieved or exceeded 100% of quota for 2 consecutive years. CORPORATE APPAREL, INC., Annandale, NJ 1998 2007

Owner / Sales Professional Successfully owned and operated a profitable business specializing in Promotional Apparel, with total Sales P&L responsibility and accountability for full scope of operations. Consistently delivered daily sales calls to generate new customer sales and maintain repeat customer business and satisfaction. Developed and executed sales, marketing and promotional strategies to achieve competitive leveraging to optimize profitability. Facilitated merchandise procurement and personally oversee final product embellishments; liaise between client and vendors on screen printing and embroidery specifications. Capitalized on trade show event participation / presentations to boost market awareness and expand revenue-generating channels. Efficiently managed payables, receivables, billing, collections, payroll, banking, and related accounting functions.

LISA APPROVATO

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EDUCATION BS, Business Administration, Major, Marketing, Susquehanna University, Sigmund Weis School of Business, Selinsgrove, PA

PROFESSIONAL TRAINING Managed Care for the Professional Healthcare Representative Customer Focused Selling Approach Fundamentals of Selling Advanced Strategic Selling Skills Category Management Tactical Solution

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