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The most popular IT Topics for the year 2010

Key Findings

Cloud computing and mobile were the most popular AnalystPerspectives topics for the year, followed by ITIL and SOA The most popular subjects among ITPro users were certification exam preparation, project management, and Java/Java certifications Beginning Android 2 soared to the number 12 position overall among ITPro subscribers. The most popular iPhone title, Beginning iPhone 3 Development was in position 33 For IT-related search terms, programming topics accounted for 25 of the top 100 positions and searches for Microsoft products and technologies captured 20 positions. The most popular AnalystPerspectives title for 2010 was IT Strategy and Architecture: Creating an Enterprise Model to Support IT Strategic Planning by Butler Group Project management titles took the top two positions in ITPro for the year.

At the end of each year, the product team


at Books24x7 collects and analyzes the usage data from the millions of Books24x7 subscribers. The group looks at the most viewed titles across all of its many collections, by individual collection, and the most popular search terms. In this report, we will take a look at the ITrelated activities from the ITPro and AnalystPerspectives collections, as well as the most popular IT and business search terms.

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The Most Popular IT Topics Year-End 2010

The most popular AnalystPerspectives reports


Cloud computing and mobile were the most popular AnalystPerspectives topics over the full year 2010, with cloud computing netting 11 of the top 100 positions and mobile garnering 8 positions. The next most popular topic was ITIL with 6 and SOA with 5 of the top 100 positions. The 10 most popular titles overall were:
1. IT Strategy and Architecture: Creating an Enterprise Model to Support IT Strategic Planning by Butler Group. 2. Harvesting the Cloud: Cloud Computing in IT Services by Ovum Summit. 3. The Business Intelligence Market Outlook by Business Insights. 4. ITIL: Worth Paying Extra For? by Ovum Summit. 5. SOA Governance: Applying Governance to Ensure the Long-term Benefits of SOA by Butler Group. 6. Plant-Wide Executive Series Report: Cloud Computing: Overview. Advantages. and Challenges for Enterprise Deployment by PWR-Consulting LLC. 7. Business Intelligence and Analytics Fundamentals by Ovum Summit. 8. Android Smartphone Marketplace by Mind Commerce. 9. The Cloud Computing Landscape: A Market Scan by Ovum Summit. 10. All Eyes on the iPad by Books24x7. Inc.

Ovum once again led all analyst firms with 39 of the top 100 titles, followed by Butler Group with 16 and Datamonitor and Books24x7 each with 11 titles. Other interesting titles that moved into the top 100 were: Android Smartphone Marketplace by Mind Commerce. All Eyes on the iPad by Books24x7. Inc. IT Risk Management: Planning Cost-effective Mitigation of Risks to IT Services by Butler Group. Mobile Wallet: Location-based Commerce and Peer-to-Peer Payments by Mind Commerce.

The most popular titles in ITPro


Books24x7s ITPro collection contains over 10,000 top IT books from a range of noted publishers. ITPro is Books24x7s longest-running collection (Books24x7 launched its service with ITPro over 10 years ago) and it has the most active users of all Books24x7 collections. In 2010, SkillSoft was awarded Best IT Content provider by Elearning! Magazine for the ITPro collection.

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The Most Popular IT Topics Year-End 2010

The most popular subjects among ITPro users were project management, Java/Java certifications, C# 2008 and C# 2010 and Microsoft certifications. The top ten titles for 2010 were: 1. A Guide to the Project Management Body Of Knowledge (PMBOK Guide). Fourth Edition by Project Management Institute. 2. PMP Project Management Professional Study Guide. Third Edition by Joseph Phillips. 3. SCJP Sun Certified Programmer for Java 6 Study Guide (Exam 310-065) by Kathy Sierra and Bert Bates. 4. Excel 2007 Power Programming with VBA by John Walkenbach. 5. Excel 2007 VBA Programming For Dummies by John Walkenbach. 6. Java: The Complete Reference. J2SE 5th Edition by Herbert Schildt. 7. MCTS Self-Paced Training Kit (Exam 70-536): Microsoft .NET Framework: Application Development Foundation. Second Edition by Tony Northrup. 8. Big Java. Third Edition by Cay Horstmann. 9. Windows 7 Inside Out by Ed Bott; Carl Siechert and Craig Stinson. 10. MCTS Self-Paced Training Kit (Exam 70-680): Configuring Windows 7 by Ian McLean and Orin Thomas. The 5 most popular certification titles for 2010 were: SCJP Sun Certified Programmer for Java 6 Study Guide (Exam 310-065) MCTS Self-Paced Training Kit (Exam 70-536): Microsoft .NET Framework: Application Development Foundation MCTS Self-Paced Training Kit (Exam 70-680): Configuring Windows 7 CCNA: Cisco Certified Network Associate Study Guide. Sixth Edition. (Exam 640-802) by Todd Lammle. 2007 CompTIA A+ 2009 In Depth by Jean Andrews. 2010 Smartphone development continues to generate significant interest with two titles in the top 50: Beginning Android 2 (number 12) and Beginning iPhone 3 Development: Exploring the iPhone SDK (number 33). When we looked at most popular titles for the second quarter of 2010, there was a cloud computing title in the 40th position for the year - Cloud Computing: A Practical Approach however this title failed to make it onto the top 100 list for the entire year.

The most popular IT and business-related search terms


IT-related search terms accounted for nearly of the top 100 search terms for 2010. Programming topics accounted for 25 of the top 100 positions, and searches for Microsoft
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The Most Popular IT Topics Year-End 2010

products and technologies captured the 20 position. The following table highlights the top ten IT-related searches overall, the top programming-related searches, and the top Microsoftrelated searches for the quarter: All IT-related Terms 1. Excel 2. Java 3. ITIL 4. SharePoint 5. SAP 6. SQL 7. C# 8. Windows 7 9. Oracle 10. PMP Programming-related Terms 1. Java 2. C# 3. PMP 4. C++ 5. Javascript 6. PHP 7. .NET 8. ASP.NET 9. Perl 10. Spring Microsoft-related Terms 1. Excel 2. SharePoint 3. Windows 7 4. Excel 2007 5. SharePoint 2010 6. Access 7. .NET 8. ASP.NET 9. Microsoft 10. SQL Server 2008

There were 22 terms in the top 100 that were not related to IT or technology. Project Management continues to be one of the top search terms across all Books24x7 collections capturing the number four position in the top 100 search terms for the quarter. The top non-IT related search terms in the top 100 across all collections included: 1. Project Management 2. Leadership 3. Six Sigma 4. Communication 5. Time management 6. PMBOK 7. Management 8. Accounting 9. Finance 10. Customer Service Other interesting search statistics for Q2 2010: The highest ranking IT certification-related terms continue to be CCNA and CISSP, taking the 13th and 15th positions overall. Android moved ahead of iPhone, with Android in the 23rd position and iPhone in the 28th position. Three different SharePoint searches appeared in the top 100: generic SharePoint, SharePoint 2010 and SharePoint 2007, taking the 5th, 24th and 54th positions respectively. We believe this indicates continued strong interest in SharePoint and the move from 2007 to 2010 versions.
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The Most Popular IT Topics Year-End 2010

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