ADD & P

Ltd.

Spring Summer Collection For 2012

TARGET CUSTOMERS College youth Age group-17-25 Collection Mens wear (Denim Trouser, T-Shirt, Bermuda, Casual Shirt Product & target customer relationshipProduct 1: Denim trouser Mens Denim Trouser Type: regular fit Gender: male Age group:17-25 yrs These products are for large number of masses especially the youth. Can be worn at any occasion. Generally these products are Market Making product, so these are not so expensive. As the product is denim so for the entry level product the target customer are especially youth from the age 17-25 yrs i.e. college students as student accept the new style very quickly and is the best way to promote the product. One of the reason is the youth likes to be always fashionable as per the latest trend.

Product 2: T-Shirt Mens T-Shirt (round neck) Type: round neck with half sleeve Gender: male Age group: 17-25 yrs This product is generally knits. Latest trend is knits are very popular especially in form of mens t-shirt and girls top. This is the product which is very popular among the teenage group.

ADD & P
Ltd. T-shirts can be worn with any trouser and this is the reason why they are popular. Without this product mens wardrobe is incomplete. Price range is not very high. Easily affordable by the college going boys. Availability in various sizes and colours make it easier for the target customers to choose as per their choice and budget.

Product 3: Casual shirt Menswear casual shirt Type: casual wear Gender: male Age group: 17-25 yrs

This product is bit of profit making. The product generally of cotton blended fabric.

So in this segment of product the target customers are the people who spend good enough money to be fashionable. Also it includes the student from the renowned institute with highly fashion conscious students. Product 4: Shorts (3-quarter pants) Mens Bermuda pants Type: regular Gender: male Age group:17-25 yrs This is leisure wear product which is very popular among the youths. The reason is it can be wearied with any t-shirts at any occasion while going college or just being among the friends. These are very comfortable to wear and fashionable at the same time therefore it has its own demand in the market. Price is also not very expensive and can be easily affordable by the college going groups.

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MARKET SURVEY RESULT: Denim is very popular among the youths. Denim trouser is an evergreen style which will remain in demand for a very long time. As per t-shirt is concerned this is mix and match product which easily goes with any denim trouser therefore it is a must found item in mens wardrobe. T-shirts are very comfortable and are available is variety of designs, colours and sizes. The most important fact is their price is reasonable. Casual wear shirt is also an important item found in mens wardrobe. The youth nowadays like to hang around with friends partying or going out with friends to movies or restaurants is very common. They prefer casual wear shirts because their price is low in comparison to party wear shirts and these can be worn on any occasions. Now the last product is the Bermuda shorts. This product is very popular because of the comfort and the reason that it can be worn with any t-shirt. This can be worn at anytime while going to college or any other time. Therefore this product can also be launched at the same time with other products of mens wear collection.

Thus to conclude we find that generally youth prefers of buying latest styled garments as per the prevailing trend.

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Comparative Shopping for SUMMER Collections. Product Type: 1. Denim Trouser 2. Casual Shirt 3. T-shirt 4. Bermudas

2K12

Cost Range: Rs 1000- 2000 Rs 800- 1500 Rs 400-1000 Rs 600-1200

Disclaimer: This survey has been done in store at Inorbit Mall and Exclusive store near Madhapur Area.

There are a number of competitors to us having their merchandise in our cost range and most of them are catering to low and medium economy class especially to College market for this range. Some of competitive brand:
1.

Going Students

but there is huge

Denizen:
The dENiZEN name means inhabitant belonging to a community of family and friends. Denim is in the name, the heart of the brand.

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Denizen is one of the prominent competitors of our product as denizen is having very strong grip on this income group especially in college going youth. Denim trouser and t-shirt of denizen is very famous as its having added brand value of levis and at affordable cost denomination like Rs 1399, 1199, 1699 etc for denim trouser and Rs 499, 699, 899, etc for t-shirts.

Specialty:

Nice fit, good wash, wide range of product, affordable

cost, nice brand value.

2.

Lee Cooper:
Lee copper is one of the oldest competitors of our product as lee cooper is having very old grip on this income group especially in college going youth.

Denim trouser, casual shirt and t-shirt of commonly used but its having low brand value and at affordable cost denomination like Rs 1099, 1199, 1399 etc for denim trouser, casual shirts at Rs 899, 1099, 1199 etc. and Rs 499, 699, 899, etc for t-shirts.

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Specialty:

low cost and nice fit.

3.

Max:

Max provides Denim trouser, casual shirt and t-shirt of commonly at very affordable cost for youth of metros denomination like Rs 1099, 1199, 1299 etc for denim trouser, casual shirts at Rs 699, 1099, 1199 etc. and Rs 399, 499, 599, etc for t-shirts.
4.

Pepe Jeans:

Pepe Jeans London is a denim and casual wear jeans brand that was established in the Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US billion dollar brand, Pepe has transformed itself into a jeanswear label found throughout Europe. The brand today has presence in more than 80 countries across the world. It basically touching the higher end of our cost range as its available in denomination of Rs 1699, 1999, 2099 etc for denim trouser, casual shirts at Rs 1399, 1599 etc. and Rs 899, 999, 1099 etc for t-shirts.

5.

Giornado:

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Mainstream Giordano brand focusing on quality apparel for men and women. A more upmarket brand of Giordano casual attire with a high emphasis on its own "less is more" retail approach. The brand focuses on the idea that less is more than just more, but that is cool as well. The brand's said "less is cool" approach involves innovative and modern black, white and grey monochromes in a large variety of styles. It basically touching the medium end of our cost range as its available in denomination of Rs 1699, 1899, 1599 etc for denim trouser, casual shirts at Rs 1399, 1599 etc. and Rs 799, 999, 999 etc for t-shirts.

6.F21 Jeans
Forever 21 is an American chain of clothing retailers with branches in major cities in The United States, Puerto Rico, Canada, Europe, Asia, and theMiddle East that offers fashion and accessories for young women and men.

Forever 21's marketing image is based around made-in-the-USA merchandise produced in California. While it sources its designs from hundreds of Southern California suppliers, most items are in fact made

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in China that are under the control of U.S. companies. Forever 21s merchandise does not have uniform specifications, patterns or even sizes; these details vary by supplier.

7.Premium pitched killer

Killer is the first truly international Indian brand created and owned by Kewal Kiran Clothing Limited. A brand that is youthful, trendy, vibrant and with an attitude. The focus of the brand is 16-30 years segment. Killer enjoys a leadership position in the premium menswear in this segment.

These are some of other competitors of our product ranges, Code,

Bare leisure, Crocodile, Bare Denim, Ojile, Umm etc.

Conclusion of comparative shopping:

Washing of denim is an important aspect for denim jeans. Fit play a crucial role for denim trouser. Checks in casual shirt and Bermudas is in fashion. Print and colour of t-shirts is important concern. Brand image play a crucial role to increase the sales.

Colour forecast: For denim jeans blue, washed and black colour will remain in fashion but whisker effect would not live long.

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For t-shirt Key Colours: Rayon (The sun beam yellow in all its splendour) A new wave of luminous, high-energy yellow monochrome, extending an ultra-tactile invitation to colouris...

Spring Summer 2012:Jeans line sheet

Designer- Martha Norrington Email-marthamk@gmail.com Delivery date: 3rd may 2012 Min. 4 pcs. Per style

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Style 200123 coloursteel grey Price Rs.1600 size: 30 32 34 36 Fabric : 100% cotton Available coloursBLK,GREEN,GRNNVY,BLUE

Trims-Brass buttons ,Brass zipper ,rivets Embroidery-Pocket Treatment-Whiskers,Fading

Style 200345 Price: Rs.2000 Colour blue size: 30 32 34 36 Fabric : 70% cotton30%linen Available colours- Anna Kusninova DesignerBLK,GREEN,GRNNVY,BLUE
Email-annerus@gmail.com

Trims-Brass buttons ,Brass zipper ,rivets Embroidery-Pocket Treatment-Whiskers, Stone wash

Spring Summer 2012:T-shirt line sheet

Delivery date: 3rd may 2012 Min. 4 pcs. Per style

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Style: T324 Price: Rs.500 Colour blue size: S M L XL XXL Fabric :90%cotton10%silk Available coloursBLK,GREEN,WHITE,BLUE,O RANGE

Treatment-singeing, direct dyed Print logo-Lovemeter theme(a cell with red colour fill) Print process-Stencil printing

Style 200345 Price: Treatment-singeing, bleaching Rs.2000 Dye- Vat dyed Colour blue size: 30 Special features-Panels with 32 34 36 other fabric Fabric : 70% cotton30%linen Spring Summer 2012:T-shirt line sheet Available coloursBLK,WHITE,GREY,RED,BLUE Designer- Natalie Branson Delivery date: 3rd may 2012
Email-nataliebran23@gmail.com Min. 4 pcs. Per style

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Style :S6774 Price: Rs.1500 Colour orange size: S M L XL XXL Fabric : 100% cotton Available coloursORANGE,BLUE,GREEN,RED

Lining-Blue colour fabric Embroidery-Brand logo Special feature-Double cuffed

Style:S5675 Price: Rs.1200 Colour stripes red &blue size: S M L XL XXL Fabric : 70% cotton30%polyester Available coloursRED,WHITE,BROWN,MAGEN TA

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Spring Summer 2012: Bermuda line sheet

Designer- James Parkin Email-Jparkin@hotmail.com Delivery date: 3rd may 2012 Min. 4 pcs. Per style

Style B3453 colourcamouflage Price: Rs.690 size: 30 32 34 36 Fabric : 80% cotton20%polyester Available colourscamouflage

Trims-HDPE Buttons, HDPE zippers, elastic waistband Special features Camouflage

Style B011345 Price: Trims-HDPE Buttons, HDPE Rs.650 zippers, elastic waistband Colour Khaki size: 30 Special features cross 32 34 36 pocket Fabric : 70%cotton30%poyester Available coloursKhaki,Blue,Grey,White

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COSTING
COSTING OF DENIM TROUSERS MANUFACTURING a) Number of Working Days / Months : 26 Days b) Number of Shift / Day : One Shift c) Number of Working Hrs. / Shift : 08 Hours d) Item of Production : Denim Trousers e) Annual Target of Production : f) Total Electric Power : ( i.e. requirement ) 1 H.P. = 0.746 KW
A. RAW MATEREIALS EXPENDITURE / MONTH :-

Trousers 12976 pcs.

Qty. Denim Cotton Fabric @ 185/Living Cloth Thread for Sewing Thread for InterLocking Button 1.10 mt

Cost 204/=

10/= 5/= 3/= 3/=

ADD & P
Ltd. COS T Zipper Sticker Label Packing Materials TOTAL : 5/= 3/= 2/= 235/=

B. SALARY & WAGES :NO. Supervisor cum Accountant Master Cutter Sewing M/C Operator Interlock M/C Operator Un-skilled worker Press Man TOTAL : 1 1 5 2 1 2 RATE 4000/= 6500/= 3850/= 3200/= 1500/= 2500/= AMOUNT 4000/= 6500/= 19250/= 6400/= 1500/= 5000/= 42650/=

MISCELLANEOUS EXPENDITURE Rent 1,200/= Electric Power 3,225/= Transport & Conveyance 2,250/= Repairing & Maintenance 1,000/= Advertisement 1,500/= Tax & Insurance 500/= Incentive (Labour Benefits) 2,050/= Contingencies 2,000/=

ADD & P
Ltd. TOTAL : 13,725/ Total cost for manufacturing Trouser=13725+42650 =56375/1297=44 approx. Thus cost=235+44=279(for manufacturing) With extra details and styling features(rivets,embroidery,Metal,Pockets etc) the cost reaches approximately Rs.300 Thus by the time its reaches to the store its cost price is between Rs.1000-2000(Brand nameincluding buyers expenditure on designing, advertising and launching. 2. COSTING OF BERMUDAS Similarly, the raw material cost for Bermudas is less than Rs.160 because total time for denim trouser is 16 min and it costs Rs300 than for Bermudas which has a manufacturing time of 8 min. is Rs 160. Thus with brand name it costs around Rs.600-Rs1200 3.COSTING OF CASUAL SHIRT Similarly, the raw material cost for casual shirt is less than Rs.240 because total time for denim trouser is 16 min and it costs Rs.300 than for Casual shirt which has a manufacturing time of 13 min. is Rs 240. Thus with brand name it costs around Rs.800-Rs1500 4.COSTING OF T- SHIRT Similarly, the raw material cost for T- shirt is less than Rs.129 because total time for denim trouser is 16 min and it costs Rs.300 than for Casual shirt which has a manufacturing time of 7 min. is Rs 129. Thus with brand name it costs around Rs.400-Rs1000

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Ltd.