IkUI1 WA CAIL

IN1kCDUC1ICN
lrulL way cafe ls a [ulce bar cum coffee shop esLabllshed ln Lhe year 2009 lL offers [ulce blends
smooLhles coffees a llmlLed varleLy of snacks and hookah lL ls locaLed ln a hlgh class area below Lhe
woodland sLore on road no 1 ban[ara hllls Pyderabad lndla lL ls a perfecL place for youngsLers Lo chlll
ouL and puff hookah whlch ls open from 11 am Lo 11pmlL also feaLures wl fl 1he serene amblence and
Lhe dlfferenL frulL flavors (manager lnLervlew) of hookah aLLracL young people Lo Lhe cafe
ISSUL
lrulL way cafe Lhough locaLed ln a populaLed area havlng an exqulslLe amblence ls unab|e to attract
customers Analyzlng Lhls problem deeper (cusLomer survey and manager lnLervlew) reveals few more
areas leadlng Lo Lhe less cusLomer Lurn around Cne of Lhe ma[or problems ls lack ln quallLy Lhe
managemenL of cafe ls LhaL lL ls unable Lo forecasL Lhe lnvenLory due Lo Lhe flucLuaLlon ln Lhe cusLomers
vlslLlng Lhe cafe leadlng Lo sLocklng of more lLems Lhan expecLed whlch ls expllclLly affecLlng Lhe quallLy
of Lhe [ulces and snacks Also lL ls unable Lo meeL Lhe dlverse preferences of lLs cusLomers (cusLomer
survey) as Lhe [ulces and snacks avallable ln Lhls cafe are noL unlque Addlng Lo Lhls frulL way ls
surrounded by many compeLlLors who provlde a slmllar experlence aL a lesser prlce wlLh beLLer varleLylL
ls found LhaL (accordlng Lo Lhe cusLomer survey) when cusLomers order for [ulces coffee or snacks
Sorry lL's noL currenLly avallable" ls Lhe consLanL reply recelved by Lhem 1hls ls leavlng Lhe cusLomer
dlssaLlsfled whlch makes Lhem never vlslL back or vouch for lL
keasons for |ess customer turnaround










Less
CusLomer 1urnaround
no varleLy ln menu Lack of CuallLy
unavallablllLy of
lLems ln menu
CompeLlLors
,L1nCDCLCG
A cusLomer saLlsfacLlon survey has been conducLed regardlng frulL way cafe ln order Lo know Lhelr
revlews on coffee shops (frulL way cafe cafe coffee day barlsLa mocha chocolaLe room) ln and around
ban[ara hllls (Lhe quesLlonnalre ls dlsclosed ln Lhe end)
ln order Lo undersLand and analyze Lhe reason for of less cusLomer Lurnaround an lnLervlew wlLh Lhe
manager has been done (Lhe quesLlons asked Lo Lhe manager are also dlsclosed ln Lhe end)
An observaLlon was done by vlslLlng Lhe cafe as a cusLomer
A comparlson of Lhe lLems avallable ln frulL way cafe and lLs compeLlLors was carrled ouL ln order Lo
ldenLlfy Lhe prlce varlaLlons and varleLles avallable
1heorles of supply and demand and servlce quallLy (Lhe gaps model) have been applled Lo analyze Lhe
slLuaLlon aL Lhe frulL way cafe
,AkkL1 ANALSIS
lrulL way cafe ls locaLed aL ban[ara hllls road no 1 Pyderabad lndla whlch has been recognlzed as one
of Lhe buslesL areas ln Lown as per CPMC (CreaLer Pyderabad Munlclpal CorporaLlon) 1hls cafe ls easlly
accesslble as lL's slLuaLed on Lhe maln road and lL has Lwo famous shopplng malls wlLhln a kllomeLer's
radlus Lhereby maklng lL easler for shoppers Lo drop by and spend some quallLy Llme wlLh frlends
slpplng a coffee or a [ulce
Accordlng Lo Lhe Pyderabad clLy pollce Lhe populaLlon of ban[ara hllls ls 13 lakhs maklng lL a sulLable
place Lo underLake buslness as lL glves a good scope of resldenLs llvlng ln Lhe nelghborhood Lo vlslL
frequenLly 1hls shows LhaL Lhe frulL way cafe has locaLed lLs cafe ln a sulLable place

CUS1C,Lk SLG,LN1A1ICN
A cusLomer can be deflned as a person LhaL a markeLer belleves wlll beneflL from Lhe producLs and
servlces provlded or supplled Lo Lhem by Lhe markeLer's company
CusLomer segmenLaLlon
ln an lnLervlew wlLh Lhe manager of lrulL way cafe lL was found LhaL Lhe cafe ls frequenLly vlslLed by
youngsLers aged beLween 2023 1he coffee shop ls LargeLlng CusLomers who are mosLly from mlddle
and hlgh born famlly backgrounds as lL ls locaLed ln a hlgh class area Ma[orlLy of frulL way cafe
cusLomers are youngsLers llvlng ln and around ban[ara hllls


1he cusLomers can be segmenLed as
















1he cusLomers can be segmenLed as psychographlc as lL was observed LhaL mosL of Lhe cusLomers
vlslLlng Lhe cafe came Lo puff hookah 1hese cusLomers belng from mlddle and hlgh born famllles lL has
become a llfesLyle for Lhem Lo go Lo college Llll 4 ln Lhe evenlng and Lhen vlslL Lhe cafe Lo puff hookah
wlLh frlends and chlll ouL (cusLomer survey) lL can also be sald LhaL Lhe cusLomers can be segmenLed
dependlng upon Lhelr personallLy as few cusLomers come [usL Lo have fresh frulL [ulces whlle oLhers
come Lo slp on coffee and snacks or puff hookah lnLervlew wlLh Lhe manager revealed LhaL mosL of lLs
cusLomers come from Lhe surroundlng areas Pence Lhe cusLomers can be segmenLed accordlng Lo
geographlcal locaLlon as well
lurLher lnLeracLlon wlLh Lhe manager lL was Lold LhaL 3 seL of cusLomers come Lo Lhe cafe flrsL seL of
cusLomers belng Lhose who drop by from a nearby gym or park whlch ls locaLed opposlLe Lo Lhe cafe
[usL Lo have fresh frulL [ulces who mosLly prefer Lake away and expecL Lhe dellvery Llme Lo be less Lhan 3
mlnuLes whlle Lhe oLher seL of cusLomers drop by wlLh 1 or 2 frlends [usL Lo slp on coffee who sLay ln
Lhe cafe for noL more Lhan 30 mlnuLes Lhelr expecLed dellvery Llme belng noL more Lhan 3 mlnuLes and
Lhe lasL seL of cusLomers Lurn up ln blg gangs Lo puff hookah whose maln prlorlLy ls Lo have good muslc
and smooLh flavors of hookah whose expecLed dellvery Llme ls noL more Lhan 10 mlnuLes Lo make Lhe
hookah and geL Lhe ordered [ulces of coffees Lhese cusLomers sLay for a mlnlmum of 1 hour ln Lhe cafe

sychographlc
LlfesLyle ersonallLy
CusLomer segmenLaLlon
roflle
Ceography
INIkAS1UC1UkL
1he frulL way cafe has an unperLurbed amblence whlch lncludes 3 flne leaLher couches whlch can
accommodaLe a maxlmum of 18 people 3 wooden Lables each Lable surrounded by 4 chalrs Lhese are
placed lnslde Lhe cafe CLher Lhan Lhls Lhe cafe also has a slL ouL whlch lncludes 4 Lables each wlLh a
capaclLy Lo accommodaLe 4 people
1he cafe has 1 bllllng counLer whlch ls also a [ulce bar where one can selecL Lhelr frulL [ulce from Lhe
dlsplay of frulLs puL up Lhere
1he followlng Lable glves a clear ldea of Lhe lnfrasLrucLure ln frulL way cafe lncludlng oLher mlscellaneous
lLems
IkUI1 WA CAIL




lnfrasLrucLure number AccommodaLe
no of 1ables 9 36
no of couches 3 18
1oLal 12 34






LqulpmenL number

8llllng CounLer 1

Cven 1

Coffee Machlne 1

!ulcer 1

Pookah machlne 8





SLaff number

Manager 1

sLaff Member 3

Pookah 8oy 1

1oLal SLaff 3



1nL ,AkkL1 CSI1ICN CI IkUI1 WA CAIL
Accordlng Lo Morrls Susan ?ork
CSl1lCnlnC lS 1PA1 LxCLuSlvL SACL your brand owns ln Lhe markeLplace lLs relevanL and
compelllng Lo your cusLomers and dlfferenL from your compeLlLors
1he frulL way cafe ls a coffee shop whlch ls locaLed ln a populaLed and hlghly compeLlLlve area lrulL way
cafe faces dlrecL compeLlLlon as lL ls surrounded by coffee shops whlch provlde Lhe publlc wlLh same or
slmllar producLs and servlces) Lhe followlng flgure glves a clear ldea of Lhe markeL poslLlon of Lhe frulL
way cafe ln ban[ara hllls


ChocolaLe room





O Cafe coffee day

8arlsLa
Mocha







Lxpenslve
Plgh servlce
ModeraLe servlce
Less expenslve
,AkkL1ING LkSLC1IVL
Lewls and MlLchell 1990 deflnes servlce quallLy as Lhe exLenL Lo whlch a servlce meeLs needs or
expecLaLlons ln oLher words servlce quallLy ls Lhe dlfference beLween cusLomers' expecLaLlons of
servlce and percelved servlce lf expecLaLlons are greaLer Lhan performance Lhen percelved quallLy ls
less Lhan saLlsfacLory and hence cusLomer dlssaLlsfacLlon occurs (arasuram eL Al 1983 Lewls and
MlLchell 1990)
ComponenLs of CuallLy
1anglblllLy 1he look and feel of Lhe frulL way cafe ls ln such a way LhaL lL wlll aLLracL youngsLers Lo vlslL
Lhe place regularly
8ellablllLy As per Lhe cusLomer survey Lhe frulL way cafe does noL offer Lhe lLems llsLed ln Lhe menu
always maklng lL undependable/unrellable for eg one of Lhe cusLomer feedback was he llkes orange
[ulces a loL afLer hls gym hours Lhough frulL way cafe has orange [ulce on lLs menu Lhey hardly serve lL
when he vlslLs Lhe place
8esponslveness as per Lhe cusLomer survey due Lo Lhe lack of efflclenL sLaff Lhe prompLness ln Lhe
servlce ls drooplng
Assurance ln Lhe frulL way Lhe cusLomers are noL assured of Lhe servlce whlch wlll make Lhem vouch
for lL(accordlng Lo Lhe cusLomer survey)
LmpaLhy Ma[orlLy of Lhe cusLomers who have been surveyed sald Lhe sLaff has poor communlcaLlng
skllls especlally when Lhey have Lo communlcaLe ln Lngllsh Lhe sLaff faces a problem leadlng Lo poor
communlcaLlon As menLloned above Lhe cafe lacks ln undersLandlng Lhe cusLomer expecLaLlons
Lhereby noL belng able Lo supply aL Lhelr capaclLy level resulLlng ln less demand le less cusLomer
Lurnaround

1he GA ,CDLL CI SLkVICL UALI1 ls used ln order Lo undersLand and ldenLlfy servlce quallLy
problems ln order Lo analyze Lhe problem deeply and undersLand Lhe varlous reasons causlng Lhls
problem a cusLomer survey manager's lnLervlew and an observaLlon ls done whlch revealed LhaL Lhe
frulL way cafe has cerLaln lssues/problems whlch are dlrecLly affecLlng Lhe cusLomer Lurnaround Cne of
Lhese belng lack of quallLy ln snacks and [ulces because of whlch cusLomers are noL preferrlng Lo vlslL
Lhe cafe agaln Accordlng Lo a cusLomer survey Lhe snacks also are noL served fresh noL served hoL
1he second reason why Lhere ls less cusLomer Lurnaround ls LhaL Lhe compeLlLors are dolng a much
beLLer [ob by glvlng people a vasL varleLy Lo choose from and supplylng Lhe cusLomers wlLh beLLer
producLs and servlces aL a reasonably good quallLy (cusLomer survey)


Accordlng Lo Lhe manager survey lL was also found LhaL Lhere ls noL much of lnvesLmenL on research and
developmenL/ dlfferenL varleLy of Lhe syrups frulLs lce cream flavors creams eLc are very ordlnary and
are wldely avallable ln Lhe Lown aL Lhe same Llme Lhey are noL unlque WlLh Lhe help of Lhe manager
survey lL was also found LhaL Lhe cafe dld noL carry ouL any acLlvlLles of markeLlng Accordlng Lo Lhe
cusLomer survey only 13 of Lhe cusLomers who have been surveyed heard abouL Lhe frulL way cafe Lhe
resL were obllvlous 1hereby analyzlng LhaL Lhe cafe dld noL perform any klnd of lnlLlal cusLomer needs
survey because of whlch a huge now|edge gap ls noLlced
Cn a personal vlslL Lo Lhe cafe as a cusLomer and by lnLeracLlng wlLh Lhe manager and oLher sLaff
members lL was observed LhaL Lhe managemenL percepLlon of cusLomers' expecLaLlons/needs have noL
been exacLly LranslaLed lnLo a plan 1hereby creaLlng a standard gap

CLkA1ICNAL SIDL
CuallLy Accordlng Lo eLer lerdlnand urucker (november 19 1909 november 11 2003) CuallLy ln a
producL or servlce ls noL whaL Lhe suppller puLs ln lL ls whaL Lhe cusLomer geLs ouL and ls wllllng Lo pay
for" As per Lhe cusLomer survey Lhe quallLy of Lhe lLems served ln Lhe cafe ls noL saLlsfacLory
Speed AL Lhe frulL way cafe Lhe speed of Lhe servlce ls good as lL does noL offer much varleLy Lo Lhe
cusLomers lor Lhe currenL demand prevalllng ln Lhe cafe Lhe sLaff ls able Lo serve Lhelr cusLomers aL a
reasonably good speed
uependablllLy Lhe frulL way cafe ls noL really dependable (cusLomer survey) as lL does noL perform
acLlvlLles whlch have been promlsed Lo lLs cusLomers
llexlblllLy cusLomers would wanL Lhe cafe Lo be flexlble le cusLomers requlre a change ln Lhe lLems
avallable and would prefer chooslng from a wlde range of varleLles buL frulL way cafe ls currenLly noL
successful ln dolng so whlch ls one of Lhe ma[or reasons for Lhe cafe Lo lose on lLs cusLomers 1he
paymenL of Lhe blll ls flexlble as Lhe cafe accepLs boLh cash and card (cusLomer survey)
CosL mosL of Lhe cusLomers are qulLe happy wlLh Lhe prlce charged on Lhe [ulces coffees snacks and
hookahs avallable ln frulL way cafe (8rowse a lll abouL cosL and puL references)






LVALUA1ICN
Accordlng Lo Lhe manager lnLervlew manager survey/manager quesLlonnalre cusLomer survey and on
vlslL Lo Lhe cafe Lhe maln problem ldenLlfled ls Lhe cafe has less cusLomers vlslLlng Lhe cafe 1he reasons
for Lhls belng flrsLly quallLy Lalklng abouL Lhe [ulces When furLher lnLeracLed wlLh Lhe manager
(manager lnLervlew lL was found LhaL Lhey buy Lhe frulLs from a parLlcular vendor (a small frulL markeL)
locaLed ln begumpeL whlch ls approxlmaLely 3 kllomeLers from Lhe coffee shop 1hls vendor dellvers Lhe
frulLs Lo Lhe cafe once ln a week and Lhe frulLs sLay fresh for noL more Lhan 4 days ln case of any
shorLage of frulLs Lhey conLacL Lhe same vendor and glve Lhem a llsL of whaL ls needed Lhe vendor
supplles Lhem wlLhln 78 hours from Lhe order An lnLeracLlon wlLh a sLaff member ln frulL way cafe also
Look place where he says almosL 3 of Lhe frulLs and vegeLables used Lo make Lhe snacks geL spollL ln a
week and due Lo less cusLomer Lurn around Lhan expecLed a loL of frulLs are belng sLocked whlch ls
spolllng Lhe quallLy fresh and greaL LasLe of Lhe frulL [ulces


1alklng abouL Lhe snacks (manager lnLervlew) Lhere ls no speclallzed cook ln Lhe sLaff of Lhe frulL way
cafe accordlng Lo Lhe cusLomer survey Lhe food ls noL LasLy and ls olly Also Lhe snacks menu has very
less varleLy lL lncludes vegeLarlan puff chlcken puff splnach and corn sandwlch and chlcken Llkka
sandwlch
lL ls lmperaLlve for Lhe cafe Lo sLarL measurlng lLs performance seL up sLandards whlch ls very essenLlal
for Lhe cafe Lo meeL ln order Lo survlve ln Lhls markeL le lL needs Lo lmprove lLs quallLy
1he cafe should sLarL undersLandlng Lhe cusLomers' expecLaLlons by geLLlng feedback from all Lhe
cusLomers who vlslL Lhe cafe lL needs Lo lnvesLlgaLe on Lhe LasLes and preferences of Lhe LargeLed
cusLomers and provlde Lhem wlLh whaL ls preferred by Lhem
lrulL way cafe dld noL lnvesL much on markeLlng as mosL of Lhe cusLomers who have been surveyed dld
noL know LhaL Lhere ls a cafe locaLed ln ban[ara hllls named frulL way cafe" Lhls shows how poor are Lhe
cafes markeLlng skllls 1he cafe has good chances of geLLlng more cusLomers lf lL markeLs lLself
effecLlvely as lL ls locaLed ln a very popular and busy area
1he cafe should lncrease Lhe varleLy of lLems llsLed ln Lhe menu ln order Lo aLLracL more cusLomers 1he
cafe can lmprove lLs servlces and reacL Lo cusLomer complalnLs fasLer lor eg on a personal vlslL Lo Lhe
cafe as a cusLomer l placed an order for coffee and Lhe walLer replled "sorry ma'am Lhe coffee machlne
ls currenLly noL worklng" When vlslLed Lo Lhe cafe once agaln afLer a week Lhe walLer sald Lhe same
1hls shows LhaL Lhey are noL worklng Lowards Lhe problems and lnconvenlence faced by Lhe cusLomers
When asked Lhe manager why lsn'L Lhe coffee machlne repalred Llll now?" he sald a parL ln Lhe coffee
machlne ls spollL we have ordered for anoLher one buL lL has Lo come from anoLher sLaLe lL does noL
Lake more Lhan 3 days for LhaL spare parL Lo reach Pyderabad somehow lLs Laklng long Lhls Llme " by
Lhls sLaLemenL sald by Lhe manager lL can be sald LhaL Lhey are noL Lracklng Lhe dealer ln anoLher sLaLe
properly Lhe cafe manager has no urgency Lo make Lhlngs work aL Lhe cafe

As per Lhe cusLomer survey and on a vlslL Lo Lhe cafe lL can be sald LhaL noL all Lhe lLems llsLed ln Lhe
menu are avallable lor eg when lnLeracLed wlLh a couple slLLlng ln frulL way cafe Lhey sald Lhey have
asked Lhe walLer for a [ulce and Lhe walLer replled sorry LhaL ls currenLly noL avallable" Lhen Lhe couple
chose anoLher [ulce Lo order buL goL Lhe same reply from Lhe walLer 1hey were noL happy wlLh Lhe
servlce whlch makes lL obvlous LhaL Lhey wouldn'L vlslL Lhe cafe agaln 1hereby ln order noL leL Lhls
happen Lhe cafe manager should make sure all Lhe lLems llsLed ln Lhe menu are avallable ln splLe of
havlng less demand or less cusLomers by dolng so aL leasL Lhose few cusLomers who vlslL Lhe cafe wlll
be saLlsfled and may vlslL agaln

SuL? Anu uLMAnu
1o analyze Lhe cafe poslLlon ln depLh Lhe supply and demand Lheory ls used
uemand lL ls Lhe deslre Lo own anyLhlng backed up wlLh Lhe ablllLy Lo pay for lL
Supply ls Lhe amounL of some producL producers are wllllng and able Lo sell aL a glven prlce all oLher
facLors belng held consLanL

llrsLly Lhe capaclLy of Lhe number of unlLs Lhe cafe can supply ls calculaLed by Laklng Lhe lnsLalled
capaclLy(on an average) of Lhe cafe ls 60 le for Lhe sLaff lL has lL can prompLly serve 60 of Lhe LoLal
occupancy(as sald by Lhe manager) calculaLlon ls shown wlLh Lhe help of Lhe Lable


Maxlmum supply capaclLy from 11 AM11
M ls 60 of Lhe occupancy as shown
below
CapaclLy calculaLlon numbers
SeaLlng CapaclLy 34
60 of occupancy 32
1oLal capaclLy per day(32*12 hours) 384
1oLal Supply CapaclLy for 14 days(lnsLalled
capaclLy)
(384*14 days) 3376




1he average demand of all Lhe lLems served ln Lhe cafe ls calculaLed
lLem ln menu
mon Lue wed Lhur frl saL sun mon Lue wed Lhur frl saL sun
LoLal
uay1 uay2 uay3 uay4 uay3 uay6 uay7 uay8 uay9 uay10 uay11 uay12 uay13 uay14
Crange 6 8 9 7 12 13 13 3 9 3 8 10 17 14 136
Apple 3 3 7 3 10 9 10 4 6 9 3 3 9 12 99
Cuava 2 2 0 1 3 2 6 3 1 1 4 2 6 9 42
SLrawberry 7 8 10 9 6 9 12 4 7 6 4 9 11 14 116
8anana 3 8 3 4 8 9 11 4 6 7 4 8 10 9 98
Mlxed frulL 8 4 2 3 8 10 7 3 4 7 9 10 12 7 98
CLher [ulces 6 3 4 6 9 6 8 4 7 3 6 9 11 13 97
Mllkshakes 7 3 4 7 6 9 10 6 3 8 6 7 9 8 93
Coffees 10 13 12 8 6 13 17 11 6 9 3 7 13 16 148
snacks 3 7 6 4 6 9 11 3 8 4 6 3 7 12 93
Pookah 7 3 4 8 6 10 12 7 4 3 6 7 9 13 101
1oLal (demand) unlLs 66 70 63 64 80 103 117 38 61 60 63 77 114 127 1123
1able showlng varlous lLems' demand ln 2 weeks

1he supply and demand are noL equlvalenL AfLer Laklng daLa from Lhe manager regardlng Lhe number of
sales durlng 2 weeks lL ls analyzed LhaL Lhe supply ls much more Lhan Lhe quanLlLy demanded Lhls ls
demonsLraLed wlLh Lhe help of Lhe followlng Lables


Sales uay1 uay2 uay3 uay4 uay3 uay6 uay7 uay8 uay9 uay10 uay11 uay12 uay13 uay14 LoLal
1oLal demand 66 70 63 64 80 103 117 38 61 60 63 77 114 127 1123
(unlLs/uay)
1oLal supply
capaclLy 384 384 384 384 384 384 384 384 384 384 384 384 384 384 3376
(unlLs/uay)

1he frulL way cafe ls capable of supplylng 3373 unlLs(supply) ln Lwo weekswhlch ls lLs besL capaclLy buL
ls supplylng only 1123 unlLs due Lo less demand for Lhe cafe



A graph showlng Lhe demand and supply

As seen ln Lhe above dlagram frulL way cafe ls capable of supplylng much more Lhan whaL lL ls supplylng
currenLly because of Lhe problems dlscussed Lhere ls very less demand le Lhe demand ls noL
equlvalenL Lo supply boLh are Lo be equaLed lor LhaL Lhe besL posslble Lhlng ls Lo Lake up demand Lo
Lhe supply level 8uL lL ls noL easy WhaL could be done ls Lo reduce Lhe supply Lo a lower level where ln
wasLage ls mlnlmlzed and aL Lhe same Llme maklng all varleLles avallable ln Lhe menu avallable LoL of
efforL should be puL ln Lo lmprove Lhe quallLy lncrease Lhe varleLy of lLems and lmprove lLs servlces
whlch wlll evenLually Lake up Lhe demand 1hereby leadlng Lo lncrease ln demand overLlme













0
30
100
130
200
230
300
330
400
430
1 2 3 4 3 6 7 8 9 101112131413
uemand
Supply




















8LlL8LnCLS
O hLLp//wwwghmcgovln/
O hLLp//wwwLheLlmes100couk/Lheory/LheorybuslnesscompeLlLors272php
O hLLp//wwwhyderabadpollcegovln/8an[ara20Pllls/lndexhLm


lrulL Way Cafe CusLomer Survey CuesLlonnalre
1 lease answer Lhe followlng quesLlons

name
LocaLlon
Age

WhaL ls Lhe flrsL word LhaL comes Lo your mlnd when you hear abouL lrulL way cafe







3 Pow ofLen do you vlslL lrulL way cafe?







4 WhaL do you llke Lhe mosL aL lrulL way cafe?







Coffee
Iu|ces
Snacs and smooth|es
None of the above
Da||y
Wee|y
,onth|y
kare|y
Dont v|s|t at a||
Amb|ence
Serv|ce
Coffee
Iu|ces
nua
Snacs and Smooth|es
nooah


3 uo you llke Lhe varleLy of lLems avallable ln menu aL lrulL way cafe?




6 Are Lhe lLems llsLed ln menu avallable aL all Llmes aL lrulL way cafe?




7 Pow do you flnd Lhe prlclng of lLems avallable aL lrulL way cafe?






8 lf noL frulL way cafe whlch coffee shop or [ulce cenLer would you llke Lo vlslL?






9 lf noL frulL way cafe why do you wanL Lo vlslL oLher coffee shops menLloned above?




None of the above
es
No
es
No
Cheap
Affordab|e
Lxpens|ve
None of the above
8ar|sta
Cafe coffee day
Choco|ate room
,ocha
Amb|ence
Serv|ce
ua||ty



10WhaL moLlves you Lo vlslL frulL way cafe?








118ased on your experlences how would you raLe Lhe followlng quallLles of lrulL way cafe?








12WhaL Llme do you llke vlslLlng lrulL way cafe?






Var|ety |n menu
None of the above
ua||ty
r|ce
Amb|ence
Serv|ce
Cthers (|ease Spec|fy)
oor Average Lxcept|ona| N]A
Amb|ence
Locat|on
Serv|ce
Var|ety |n menu
r|ces
,orn|ng
Afternoon
Lven|ngs
N|ghts
13Pow ls Lhe swlfLness ln servlce (SLaff) aL lrulL way?







14Are your needs meL aL frulL way cafe?




13Cn whaL basls are you wllllng Lo Lry new coffee shops or [ulce bars?









1hank you for compleLlng Lhls survey ?our Llme paLlence and cooperaLlon ls greaLly
appreclaLed
lf you have any feedback please menLlon lL below


1hans!!


S|ow
Very S|ow
Iast
Very fast
Not bad
es
No
Not w||||ng
Greater var|ety to choose
Lase of |ocat|on
Lower pr|ces
Amb|ence
Cthers (|ease spec|fy)