About Iash|on and you

FashionandYou.com is Your Key to indulge in high fashion & luxury brands at

exclusive member's only prices.

Shop by nvitation
Fashion and You is an exclusive, invitation-only online destination. We feature the best nternational & ndian
Designer brands in Luxury, Hi-fashion & Lifestyle experiences for men, women, children & your home. For up
to 80% off retail prices we obtain authentic designer merchandise and provide it exclusively to our members
through limited-time events.

Limited-Time Sales of Hand-Selected Merchandise
Each sale starts at 11 AM and lasts for 3 days on an average. Members will be prepped and notified about the
upcoming exclusive sale events in advance, by e-mails, SMS and Fashion and You's social networking sites. t's
first come first served so make sure you log on early to bag the best deal.

Exclusive Access
Access to fashionandyou.com sales is reserved for registered members only. Membership is free (with no
obligation to purchase) and membership is by invite only.
There are three ways to become a member of Fashion and You:
1. You receive an invite from Fashion and You. Entry to fashionandyou.com is exclusive and we send our
membership invite codes via email/SMS to preselected members.
You are invited by a friend who is already a member of fashionandyou.com via their email address or 3
You can request a membership on fashionandyou.com.

You can shape this community and share the experience by inviting your friends. Simply send them an invitation
via the nvite Friends page or by sharing your email or Personal nvitation Link. When they make their first
purchase you get a Rs.1000 Free Shopping Voucher. So go ahead and share the secret.
Our commitment to quality
We guarantee 100% authenticity of every product that we seII. The handpicked selections of brands and
products, the personalized pre and post sales service, the ease of site navigation and the attention to detail
ensure an offering of exceptional quality to our club members.
Fashion and You is for the truly stylish and the aspiring fashion connoisseur. To make fashion work for you
become a member today.
AII of our merchandise comes from either: the manufacturer, a Iicensed agent, retaiIer, or importer.
DealsandYou.com
Get more out of life! with the "and You network! Our sister concern, Deals and You is ndia's leading group
buying portal that features a daily deal on the best stuff to do, see, eat, and buy in some of ndia's leading cities.
Log on to www.dealsandyou.com & deal on!
Member of Brand Alliance
Fashion and You is a member of Brand Alliance, formed by major Private Sales Companies in Brazil, Turkey,
Mexico, Australia, The Middle East, USA, ndia, Russia and Switzerland. To know more check
out www.brandsalliance.org.



Star Awards
Star Retailer Debutant Award 2010 in the award ceremony held by Franchise ndia on December 12, 2010 in
New Delhi
DataQuest
Fashionandyou.com recognized by DataQuest amongst the top 20 Hottest Ecommerce Startups From ndia
WAT Awards
Fashion And You got a Silver in the Ecommerce site of the year category


How Fashion and You Works:
The modus operandi of the website is fairly simple- it gains footfalls through heavy
online advertising (mainly through Google adwords) or through personal referrals (If a
fashion and you user refers the website to someone else he/she gets a Rs. 1000 voucher
if the referee purchases from fashion and you. Also, the referee gets Rs. 250 voucher
initially)
Fashion and You stocks and sells products of various brands. Most of the products are at
a highly discounted prices which is highly tempting to the shoppers. Hence the fair deal
of interaction of IMBB users with Fashion and You website.
The Good
The Website- The website is very pleasing and fun for an online shopper. It is not
drab or dull like many other online shopping websites. In fact it is really snazzy and
alluring for many online shoppers, hence they feel an urge to shop at Fashion and
You. Kudos to the site designers and developers.
:stomer ,re- The customer care is available on the phone Monday to Saturday
from 10:00 am to 7:00 pm. You can get through them easily and most of your
queries will be solved. Where ever online purchasing is concerned, it is good to have
someone you can speak to. Granted that many a times the customer care executive
is clueless about a certain product but it is to be expected. When a company is
sporting hundreds of products an executive cannot know about all of them. But they
are genuinely helpful.
!rod:.t Delivery- Rati purchased thrice from Fashion and You- once a pair of
shoes, once a set of bangles, and once a pair of sunglasses for me. Each time, the
delivery was prompt and efficient. I dont know if this is the case because we are in
Delhi or the website is prompt in delivery in all the cities. All in all, we have been
impressed with the speedy delivery of products.
The Bad
The Vo:.her System- As I mentioned earlier, if you refer Fashion and You website
to someone and he/she purchases from the website, you get a Rs. 1000 voucher.
Also, the referee gets a Rs. 250 voucher. But theres a catch: You cannot use the Rs.
1000 voucher till you make a purchase of at least Rs. 1500 and Rs. 250 voucher till
you make a purchase of at least Rs. 750. Well, they are making you spend at least
some of your money on the site which makes a perfect business sense. But it gets
highly irritating when you find out that you cannot combine the vouchers to purchase
a product. That is, each voucher has to be used separately. Rati in fact got so
irritated by this that she decided NOT to shop from Fashion and You website again.
There were other reasons also as we shall see in the ugly part.
The Ugly
The !rod:.ts- The worst part of Fashion and You are the displayed products
themselves. Strangely enough, every time Rati has liked a product on their website
and tried to locate the same product in the catalogue of the original brand, she has
failed. She liked some sandals from `catwalk on Fashion and You and when she
checked two `Catwalk stores themselves, the sandals werent there. The same
happened with the `Forever New bangles that she purchased from the website. The
bangles were nowhere in `Forever News store. The same happened with a jewellery
piece from Tiffany and co. showcased on Fashion and You. The piece was nowhere in
Tiffanys online catalogue. Somehow, every time we try to compare the prices of a
product offered on the F&Y website by cross checking it with the catalogue of the
original brand, the product isnt there. What is happening? Is Fashion and You
offering obsolete products? Is the website warehousing products that have been
discontinued by the companies and given to it at cheap prices?
ewness of the !rod:.ts- We have purchased three products from Fashion and
You and our emotions were aptly expressed by Pooja on Radhikas blog- "the things
you buy from roadside are in better condition than those from Fashion and You. We
have felt the same. All three products delivered were unbroken, but every time we
opened the parcels, the excitement of getting our product died down. None of the
products felt new. There was no shine or `crispness of a new product. Even my Ray
Bans that I got felt `old although I did not say it to Rati at that time as it was a gift
and I did not want to disappoint her.
#ef:nd of !rod:.ts- The sandal that Rati purchased from the site was one size
higher than what she wanted. Therefore, Rati asked for a refund. If you ask for a
refund, they deduct Rs. 200 from your account which was fine by us. But we wanted
them to take the products back. Till date no one has come to collect the sandals from
us.
In Retrospect
If someone thinks deeply, one can understand that no company would give such high
discounts on products which they are currently offering in their showrooms or their own
online shops. Why would someone purchase from their showrooms then? But all the
companies have stocks that they can dispose of, that they are not offering to their
customers anymore. And that is where this website has come into picture. At least this is
what it looks like from the stock of products they are offering.
On our part, we are saying goodbye to Fashion and You forever. I do hope that they
refund the sandals that Rati purchased or we would have to write it off as bad debt.
There have been claims about them stealing pictures from blogs

Read http://www.weekendramblings.com/2011/04/Iashion-and-you-steals-again.html
http://www.weekendramblings.com/2011/04/how-authentic-is-Iashion-and-you-as.html


What I don't like about Fashion and You:

* The delivery policy.

2 to 3 weeks after the end of each sale, we receive the supplier's merchandise in our Order Processing
Center. Then we prepare your order and ship it to you via our courier. It usually takes us 2-3 days to
prepare your package for shipping. From the time your order is dispatched from our Order Processing
Center, it takes 2 - 7 working days to reach you. In the My Account / My orders section, you can view:

the dispatch date of your parcel (available once your parcel has left our Order Processing Center)
the date your order is delivered
To keep you updated on the status of your order we will send you a series of emails including:


An update when your merchandise has arrived at our Order Processing Center
A note to let you know your order has shipped


If one of our brand partners is delayed in sending your purchase to us, we'll make sure you know what's
happening with a special update email. We work hard with our brand partners to make sure delays don't
happen, but with so many brands in our growing portfolio we sometimes encounter unforeseen issues.

* t's actually so much time that my brain almost forgets that have even ordered something. can't wait so much
for my product to be delivered to me. FNU please do something about it.

* Their shipping charges of NR 100 is no good for the products having less difference in MRP and offer price.
For instance: MRP for Ambika Pillai nail paints are NR 250 and FNU offer price is NR 199. That comes out to be
a difference of NR 51. f you plan to buy only one nail paint that you have been looking for, couldn't find
anywhere and want to buy then you are actually at loss because you'll have to pay NR199 + NR 100 (shipping
charges). n that case you'll think why not order something else, even if you don't want.

$o the point is, you'll spend more than what you want to. This is the whole point of shopping online. You spend
more than what you should.


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1hey have cusLomer servlce lssues as well
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1helr response
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Jhen Lhey compleLed one year
ashion and You, India's leading online shopping club completes one year of bringing ndian
Designer labels, nternational fashion brands and great savings to over 500 cities across ndia. The
online portal that epitomises e-tailing success with great achievements and industry firsts shares its
"Year of ndulgence plans for 2011.

Fashion and You has seen phenomenal growth and has emerged as the undisputable market leader
within a short span of 12 months. The members only website has over a million strong member base
and is in the top 15 most popular pages on Facebook in ndia. Membership on Fashion and You is by
invitation only. To become a member you need to be invited by an existng member of the shopping
club.

Fashion and You starts the New Year with introduction of 11 nternational brands never featured
before on the site. The signature 11AM shopping revolution gets into top gear in 2011 with updated
payment options, faster deliveries, enhanced customer support and simpler return policy. ndulgence
becomes guilt-free with your favourite brands, and products at incredible discounts.

Commenting on the occasion, !earI UppaI, CEO and Co-ounder - ashion and You said, "We
started Fashion and You with the aim of providing premium quality products to our members across
the country. The continuing support of our members and the diligence and hard work of our team has
made us the number 1 shopping club and the number 1 online fashion retail company in ndia. We will
work harder and longer to bring the very best to our customers in ndia. We take this opportunity not
to gloat about our achievements but to set our bar higher and let our success fuel our future plans.

n the first year, Fashion and You achieved various milestones. The online shopping club offers great
savings on the very best international luxury brands. Fashion and You ships out over 2000 orders
each day, delivering premium quality products to your doorstep at a click of a mouse. The portal has
made ndian designer brands and nternational labels accessible and available to all citizens, 35-40%
of their active members are in non-metros and smaller towns.

Fashion and you now also offers handpicked luxury 'Experiences' that takes indulgence to the next
level. The launch of 'Experiences' brings premium luxury lifestyle experiences with unbelievable
savings. Fashion and You is a very social, very chic shopping club that allows you to ndulge in
Luxury, Fashion and Lifestyle. Live t Up with Fashion and You.

Log on now for more of the crazy shopping events you love. Events like: @11 for Rs11 only, Fortnight
Frenzy, Happy Hours, Secret sales and much more. The Anniversary starts with a Weekend Party
where every 11th shopper stands to win something special, luxury products to buy for #s. 11,
introduction of new exciting brands and various birthday promotions that will run for the next 2 weeks.
n Fashion and You speak, "You love to shop. On our birthday let us indulge you!

1hey have sLarLed an lnlLlaLlve of cusLomer servlce uslng soclal medla
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