Marketing process (based on the last presentation)

Vision: To become the best comestic company in Asia

2 ission: To provide the unique product Ior decoration & skin-care that give our customer a better
quality oI liIe
3 bjectives (cai nay s phan ra lam corporate va marketing sau, co th bo sung thm vi co v hoi cut
lun):
a rowth in the proIit by 20 over the next 2 years
b ncrease sales growth 5 next year
c mprove customer services
d mprove product quality & quantity
4 $ituation analysis
a $wot analysis
$trength
nternational suppliers
ood reputation
igh apprearance oI products
eaknesses
eak distribution network in anoi
ew staII may aIIect badly the
company s reputation
pportunities
pen policy
igh standard oI living
%hreats
igh rate oI inIlation
ustomers easily change their tastes

b arketing segmentation

5 $trategy development
a eneric strategy: DiIIerentiation
b rowth strategy: Product development, market development, diversIication (maybe)
c arketing mix:
Product:
ore product Decoration and skin care (chi la phu)
Actual product ? (cai phan hp qua s trong cai nay day n t chua bit ghi th nao)
Augmented product O AIter-sale services: ompany address, email, hotline number, some
tips about decorating room
O Delivery: Free delivery service Ior online purchase

Price:
Place: Ec h thng bEn le o a i, cEc siu thi lon nhu Big, apro, Fivimart
Promotion:
Direct marketing atalogue arketing, TV shopping
nternet aving our own webpage, advertising in other big websites such
as webtretho, enbac, etc
Personal selling ProIessional sales Iorce
eographic
Density Urban
Country Viet am
Demographic
Age 5-30
ender ale & Female
Monthly income 500000VD and over
ccupation $tudents, teacher, housemakers, etc
Education $econdary graduate, high school, college, university
Psychographic
$ocial class ?
Lifestyle ?
Personality ?
Behavioral
ccasion Regular , daily liIe
Benefits ?
User status ?
Attitude toward
product
?
Publicity Tai tro cho cEc chuong trinh, su kin cho hoc sinh, sinh vin
trong cEc truong dai hoc,.
Advertising TV advertising, magazines, newspaper, .
$ale promotion Discount, Iree giIt (giIt boxes) or cards

P$: Dy la nhung gi ma tui minh d ban bac duoc va thng nht
chung, t con qun gi thi moi nguoi bao t nhe Dy chi la mt ban
vn tt va con thiu khE nhiu, dc bit la mplementation va
ontrol nn moi ng nghi thm b sung nhe