Project Proposal

Prepared for: Philadelphia Sculptors Prepared by: Alexa Lawson and Jacqueline Anhut for Beautiful Social November 14, 2011 Proposal number: 123-4567

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Executive Summary
Objective

Our objective is enhance the Philadelphia Sculptors website.

Goals
1. Improve internal navigation between tabs. 2. Improve social media strategies, including creating a twitter and subsequent twitter and facebook feeds. 3. Improve organization within the website for better reader usability.

Solution
1.

Consolidate contact information/become a member into separate Contact Us tab; including: a. Facebook and Twitter buttons i. Twitter link could be used to instantly update followers with ongoing and upcoming events or any other exciting development. ii. Followers are included in a constant dialogue with the Sculptors. iii. Followers could include anyone. iv.Facebook link simply needs to be xed to navigate to the actual page, which would increase the ow and dialogue of site visitors onto the facebook page. b. contact email; information in becoming a member.

2. Reorganization of Events page

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b. Events and Opportunities on the main page would be more easily understood if it were left to the particular tabs dedicated to those particular topics. Option 1: Create calender of events. This eliminates need for lists of separate events consolidates all events into one location.

Option 2: past events into a separate archive tab Both options improve current situation of excessive scrolling down the right side of the page and makes navigation and reading easier. 3. From the user perspective, the membership page could benet from simplication c. Readers dont particularly need to be informed as to how to click on the names, it becomes self evident. d. Flushing left all the names, and removing the underline makes it easier on the eyes, increasing reader usability. 4. Aiding to ease the access and navigation of certain pages on the website, a link needs to be provided from the Opportunity tab back to the home page. d. Again from the user perspective, there is some confusion as to the differentiation between the Opportunities tab and the Links tab. e. Perhaps the site could benet from consolidation of these two tabs. 5. The About Us page could benet from creating white space between the picture and the text, which will aid in readability of the text. It helps reinforce the structure of the page and avoid cluttered graphical elements. Similar Organizations
www.nyfa.org

- Archive tab - search by year or keyword - social media tabs are on the top of the page
white

space in the About Us section

Archive System Setup

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Social Media Tabs

About Us Section

http://www.jmkac.org/

-White space -Contact us tab

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Linear, clean, concise, and organized.

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Calender Example - sort by year, month, week, today, or search

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/http://www.sculpture.org

Example of a Twitter Feed

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About Us - to avoid clutter, sub categories help organize and clarify the information