EAST WEST UNIVERSITY

43, Mohakhali C/A, Dhaka 1212 Tel: 9882308, 9887989

We are the students of East West University and are doing the course named Consumer Behavior as a part of our BBA program. As a partial requirement of the course we need to conduct a survey of consumer behavior on DESH TV and would recommend some suggestions. We ensure that the data given by you will be kept confidential and will be used particularly for academic purpose.

1.

Age: o 50+ Gender: Education level: o SSC o HSC o Bachelor o Masters o PhD
o

0-18

o 19-30

o 31-50

2.

o Male

o Female

3.

Others _______________.

4.

Occupation: o Businessman o Public Service Holder o Private Service Holder o Student o Others _______________.

5.

Family status: o Bachelor (Live alone) o Limited Family o Extended family o Others ____________________.

Page | 1

6.

Average monthly income: o 5000 or less o 5000-10000 o 10000-20000 o 20000-50000 o 50000+ How frequently do you watch TV? o Once a day o More than once a day o Once a week o Rarely o Never

7.

8.

What type of satellite connection do you use? o Local Cable Operator o Digital TV connection (DTH) o Others ___________________.

9.

What type of TV channels do you watch? o Bangli o Bangli (West Bengal) o Hindi o English o Others ___________________.

10.

What type of TV Programs do you like most? o o o o o o o News Entertainment Movies Sports Cartoons Life style Others ___________________.

Rank your favorite TV channels according to your preference: (7= most preferred, 1= Least Preferred)
11.

BBC Star Plus

__________ __________
Page | 2

HBO ATN Bangla Desh TV Ten Sports Others

12.

__________ __________ __________ __________ __________

Place your belief about TV channels: (D: for Desh TV, P: for Star Plus, H: for HBO, A: for ATN Bangla, T: for Ten Sports)
Low Quality Low Status _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ High Quality High Status

13.

What comes to your mind when you hear the name DESH TV? Large variety of programs Good quality programs Programs aired at convenient times Follows the cultural manners Entertaining programs Education based programs Informative programs o Others _______________. o o o o o o o

14.

Who influences you to see DESH TV? o Self o Family/Neighbors/Colleagues o Friends o Celebrity o Marketing Activities o Others _________________.

15.

How did you come to know about DESH TV? Just by switching channels Newspapers Billboard Cable Operators o Others __________________. o o o o
Page | 3

16.

Ever sent sms/called which Bangladeshi TV channel?

o o

o
o o

o o o 17.

ATN Bangla Ekushe TV NTV Desh TV Channel i BTV Others _________________ None

IF you have ever downloaded any content of any TV channel? Which one? o o o o o o o o BBC Star Plus HBO ATN Bangla Desh TV Ten Sports Others None

18.

Place your belief of different attributes of DESH TV: (Desh TV; D)

Low quality picture Non biased news Low quality Artists Bad Timing of Shows ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ High quality Picture ____ Biased news ____ High quality Artists ____ Good Timing of

Shows Poor quality of programs ____ programs 19. ____ ____ ____ ____ Good quality of

Place your belief about what an Ideal TV channel should be: (Ideal; I)
Low quality picture ____ ____ ____ ____ ____ High quality Picture Page | 4

Non biased news Low quality Artists Bad Timing of Shows Shows

____ ____ ____

____ ____ ____

____ ____ ____

____ ____ ____

____ Biased news ____ High quality Artists ____ Good Timing of

Poor quality of programs ____ programs

____

____

____

____ Good quality of

20.

Place your belief of different attributes of ATN Bangla: (ATN Bangla; A)

Low quality picture Non biased news Low quality Artists Bad Timing of Shows ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ ____ High quality Picture ____ Biased news ____ High quality Artists ____ Good Timing of

Shows Poor quality of programs ____ programs 21. ____ ____ ____ ____ Good quality of

Place your level of agreements with statements below by placing tick marks: 5 Statements
(Strongl y agree)

4
(Agree)

3
(Neutral )

2
(Disagre e)

1
(Strongl y disagree )

Non biased news is important for developing my views I am satisfied with the quality of programs of DESH TV

Page | 5

I am entertained by the programs of DESH TV I like DESH TV

22.

Last time I was watching _________________________________ TV channel Usually I watch _________________________________________ TV channel What is the likelihood that you will be watching DESH TV, the next time when you watch a bangle entertainment channel? o o o o o Definitely will be watching Probably will be watching May/may not be watching Probably will not be watching Definitely will not be watching

23.

24.

25.

How do you describe yourself? Youthful Change Information _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ Adult Tradition

Entertainment Hard working Individualism _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ Leisure Collectivism

Page | 6