1

ACKOWLEDGEMENT

'NO MAN IS COMPLETE IN KNOWLEDGE BUT SINGLE RAY OF

KNOWLEDGE CAN BE HELPFUL TO MAN".

Acknowledging the debt is not easy to me as so many people. will take this opportunity
in expressing the fact that this project report is the result of an unbelievable amount of
encouragement, cooperation, willing to help and moral support that have received from
others.

t is beyond my literal and material means to express my heartfelt thanks to mr Ankur
rastogi, Fms-Maiet, Jaipur Campus his assiduous guidance, continuance
encouragement and aspiring suggestion during the Project study.

am thankful to Prof. Suman pareek faculty Guide for enlightening me on this subject
with his valuable guidance from time to time in completing this project. am grateful to
my project Guide Mr. Gaud, RMD Rajasthan Head, Times Of ndia, Jaipur.

am also thankful to Mr. AniI jakar, Area Manager, in RMD department of Times of
ndia Jaipur for his special guidance in completing this project.

am also thankful to Mr. Praveen sam and the other respected person of Times of
ndia RMD department, Jaipur, for their valuable suggestions. Finally, once again
would like to thank all without whom would not have been able to do this project.


Pooja kumari



2



EXECUTIVE SUMMARY

The project was undertaken as a part of summer training in RMD Department at Times
Of ndia for 45 days. The project studies were conducted at Times Of ndia situated at
8-9, Anupam Chambers, Tonk Road, Jaipur.

The objectives of the project were as foIIows:

O To study & ncrease the "Loyalty Sales Percentage
O Better utilization of resources.
O Study major factors influencing consumer buying behaviour.
O Aware customer about Times of ndia magazine.
O To study and evaluate the consumer behavior

























3


TABLE OF CONTENTS

Sr. No. CONTENTS PAGE NO.
1. Introduction to the Industry 6
2. Introduction to the Organization 12
3. Research MethodoIogy
3.1 Duration of the Project
3.2 Objective of Study
3.3 Type of Research
3.4 SampIe Size and method of seIecting
sampIe
3.5 Limitation of Study
3.6 AnaIysis and interpretation
3.7 SWOT AnaIysis


18

4. ConcIusion 39
5. BibIiography 41



4


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About Bennett, CoIeman & co. Ltd.
Bennett, CoIeman & Co. Limited, is the flagship company of The Times Group,
which has a heritage of over 150 years and is one of ndia's leading media groups. The

3

activities of The Times Group also include publishing newspapers and magazines,
television broadcasting, running internet portals, creating and distributing multimedia
products and music publishing and retailing.

The Times Group is the largest media services conglomerate in ndia. t is headed by
brother's samir and Vineet Jain. t reaches out from 11 publishing centers, 15 printing
centers, 55 sales offices, over 7000 employees, 5 dailies including two of the largest in
the country with approx 4.3 million copies circulated daily, 2 lead magazines, 29 niche
magazines reaching 2468 cities and towns, 32 radio stations and turnover in excess of
USD 700 million.

The Times of ndia publishes a daily newspaper in ndia. The company was founded in
1838 as The Bombay Times and Journal of Commerce and changed its name to The
Times of ndia in 1861. The company is based in New Delhi, ndia. The Times of ndia is
a subsidiary of Bennett, Coleman & Co. Ltd. The first edition of the newspaper
appeared on November 3, 1838, and then known as "The Bombay Times and Journal of
Commerce. The newspaper was published twice a week under Editor J.E.Brennan. t
was basically a city paper reflecting the interest of Bombay's business community.





In 1892 foIIowing the death of Henry Curwen, T.J. Bennett becomes the editor and
enters into a partnership with F.M. CoIeman To form a Joint Stock Company -
Bennett, CoIeman & Company Ltd. (BCCL)

6

1946 for the first time the paper transfers to Indian ownership. Seth Ramakrishna
DaImia buys out Bennett, CoIeman Co. Ltd. For Rs. 2 Crores."

Vision of times Group:-

We are a gIobaI company with cosmic consciousness served from india,
aggregating audience to network media brands transiting though print".

Its major brands incIude:-
O The Times of ndia, ndia's largest English daily news paper.
O The Economic Times, ndia's largest financial daily, and the worlds second
largest in terms of circulation after The Wall Street Journal.
O Maharashtra Times, ndia's largest Marathi daily and Maharashtra's no. 1 new
papers.
O Navbharat Times, the largest Hindi daily in Delhi and Mumbai.
O Mumbai Mirror ndia's largest circulated company news paper.
O Pune Mirror.
O Bangalore Mirror, Bangalore's First morning compact daily.
O Sandhya Times, Hindi Daily Evening Tabloid in Delhi.
O Kolkata Mirror
O Ahmedabad Mirror
O Times Private Treaties, Partnering deas. Accelerating Growth.
O Vijaya Karnataka, ndia's largest Kannada daily.
O The Times of ndia Canada.



Times Group's Subsidiary companies incIude:

Times Infotainment Media Limited (TIML) & Entertainment Network

7

India Limited (ENIL) that together control:-
O Radio Mirchi - National network of Private FM stations.
O 360 Degrees Event Management.
O Times Outdoors outdoor Advertising & Billboard Marketing.
O Mirchi Movies Limited Movie Production, Entertainment.

Times Internet Limited (TIL), Which has:-
O ndia times portal
O Times of Money an online payments portal specializing in remitting money to
ndia and other parts of the world.

Times GIobaI Broadcasting Limited - This was a Joint Venture with Reuters
until Reuters exited. The Company heads:-
O Times Now A News Channel
O Zoom A lifestyle Channel
O A new business channels which is the broadcast version of Economic Times is
planned to be launched early in 2009.

Times Business SoIutions controls:
O TBSL Corporate website of TBSL.
O Times Jobs A jobs portal.
O Techgig - A professional networking site for Technology Peoples.
O Simply Marry A matrimonial portal. (Earlier known as Times Matri).
O Magic Bricks A real estate portal.

O Yolist Free classifieds portal.
O Ads2Book Online classifieds booking system for print publications.
O Peer Power- A Senior-Level professional networking portal.


8

WorId Wide Media A magazine joint venture between BCCL and BBC magazines.
WWM head:
O Femina Miss ndia A Beauty Pageant
O Femina in hindi
O Film fare Awards
O Film fare in hindi
O Grazia
O Good Homes
O Home Trends'
O Topgear
O Lonely Planet
O Hello
O BBC Knowledge
O What to wear

TIML GoIden Square Limited:- which purchased Virgin Radio (soon to be called
Absolute Radio) in the United Kingdom. This company is a direct subsidiary of BCCL.

VPL (VPL, BangaIore PubIisher of Vijay Karnataka)
Times Private Treaties
Times Private Treaties is a barter program in which Advertisement space is bartered for
equity stakes in new and established companies. This has been an extremely
controversial trend started by the Times Group, as it breaches the sanctity of media.
Times treaties is known for acquiring large stakes at inflated valuations in return for

advertising space (and articles which appear as news items. n 2010, Times Private
Treaties was relaunched as 'Brand Capital', which, according to the company, reflects
its value proposition better.


9

TimI Radio Limited
On 30 May 2008, SMG sold The British Virgin Radio to TML Radio Limited for 53.2
million with 15 million set aside for rebranding. On 28 September 2008, The British
Virgin Radio Station rebranded as Absolute Radio, including the sister radio stations
Absolute Xtreme and Absolute Classic Rock. On 4 December 2009 The Absolute Radio
Stations reorganized to Absolute Radio, Absolute Radio extra (UK Only), Absolute 80s
(Replacing Absolute Xtreme radio station on DAB digital radio), Absolute Radio 90s and
Absolute Classic Rock. This company is a direct subsidiary of BCCL.

Times Syndication Service
The syndication division of The Times of ndia Group, grants reprint rights for text,
images, cartoons/illustrations, audio/video and microfilms drawn primarily from Times
Group publications. 1lmes SyndlcaLlon Servlce.















10


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About
Times of India

Type: Daily Newspaper
Format: Broadsheet
Owner: Bennett, Coleman & Co. Ltd.
Publisher: The Times Group
Founded: 3 November 1838
Language: English
Headquarters: Times House, Bahadur
Shah Zafar Marg, New-Delhi 110002,
ndia.
Circulation: 31, 46,000 Daily

The Times of India (TOI) is a popular English language Broadsheet Newspaper in
ndia. t has the largest circulation among all English- language news papers in the
world, across all formats (Broadsheet, Tabloid, Compact, Berliner and Online). t is
owned and managed by Bennett, Coleman & Co. Ltd. This is owned by the Sahu Jain
family.

n 2008, the newspaper reported that (with a circulation of over 3.14 million) it was
certified by the Audit Bureau of Circulation as the world's largest selling English-
language daily newspaper, placing as the 8th largest selling newspaper in any language
in the world. According to the ndian Readership Survey 2010, The Times of ndia is the
most widely read English newspaper in ndia with a readership of 13.4 million. This

12

ranks The Times of ndia as the top English newspaper in ndia by readership.
According to Comscore, TO online is the world's most visited newspaper website with
159 million page views in may 2009, ahead of the New York Times, The Sun,
Washington Post, Daily Mail and USA Today Website.


History
The Times of ndia was founded on November 3, 1838 as The Bombay Times and
Journal of Commerce, during the British Raj Published every Saturday and Wednesday,
The Bombay Times and Journal of Commerce was launched as a bi-weekly edition. t
contained news from Britain and the world, as well as the Subcontinent. The daily
editions of the paper were started from 1850 and in 1861, The Bombay Times was
renamed The Times of ndia. n the 19th century this newspaper company employed
more than 800 people and had a sizable circulation in ndia and Europe.
n1946 for the first time the paper transfers to Indian ownership. Seth
Ramakrishna DaImia buys out Bennett, CoIeman Co. Ltd. For Rs. 2 Crores." t
was before ndia's ndependence that the ownership of the paper passed on to the then
famous industrial family of Dalmivas. And Iater on in 1948, Sahu Shanti Prasad Jain
the owners of Sahu Jain group from Bijnore, UP become the owners of this
company. The Anglo-ndian papers promoted purely British interests. Robert Knight
(1825-1892) was the principal founder and the first editor of the Times.

Times Today
The Time of ndia is published by the Media Group Bennett, Coleman & Co. Ltd. This
company, along with its other group companies, known as "The Times Group, also
published "The Economics times, Mumbai Mirror, Pune Mirror, The Navbharat Times,
and The Maharashtra Times.
n January 2007, The Kannada edition was launched in Bangalore and in April 2008 the
Chennai edition was launched. Their main rivals in ndia are The Hindu and Hindustan
Times which hold second and third position by circulation.

13



Market Share
The Times of ndia is one of the ndia's leading daily newspapers and the highest
circulation English language daily broadsheet in the world. t is published from eight


cities across ndia, has a circulation of over 2.14 million copies, and is read by over 7.4
million people.
n Jaipur, t is the largest selling English Language Broadsheet Newspaper and has a
circulation of 52000 copies, and is read by over 1,56,000 people.

Prominent SuppIements

City centric suppIements
O Bombay Times
O Delhi Times
O Bangalore Times
O Pune Times
O Hyderabad Times
O Calcutta Times
O Lucknow Times
O Ahmedabad Times
O Baroda Times
O Chandigarh Times
O Patna Times
O Jaipur Times




14


Topic suppIements
O Times Ascent: Appointments Advertising Section goes with all editions of The
Times of ndia on Wednesday.


O Education Times: Weekly roundup of education related news, articles etc. goes
every week with all editions on Monday.
O Times Property: Weekly Supplement on property goes with Delhi, Mumbai and
Hyderabad editions every Saturday.
O Times Life : Men and Women, Sunday Review
O Times MatrimoniaI
O Times CIassified



























13









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16



PROJECT INTRODUCTION/ Duration
The project was undertaken as a part of summer training in RMD Department at Times
of ndia for 45 days. The project studies were conducted at Times Of ndia situated at 8-
9, Anupam Chambers, Tonk Road, Jaipur.
Various location were visited to understand the Consumer buying behaviour and market
research. These are following locations where we visited:
Vidhyadhar nagar
Pareek collage road
Kishanpol bazaar
Shastri nagar
Murlipura
Bhawani singh Road, C-Scheme
This project is all about to increase the LoyaIty SaIes Percentage to study consumer
buying behaviour.

Q. What is Loyalty?
The degree to which customers are predisposed to stay with one company and resist
competitive offers.

Six Ways in BuiIding Customer LoyaIty:-
O Service Network
O Quality Control
O Constant nnovation
O Diversification nto Similar Product Lines
O Strong Distribution Chains
O Reinforce The Decision



17




1. SERVICE NETWORK
The mantra for marketing professionals is service, service and more service! That's
right! One of the best ways of ensuring your customers keep coming back to you is
providing impeccable service. This includes everything from service at the point of sale
to after-sales service, which builds a lasting relationship with the customer. Most
manufacturers of white goods understand relationship marketing like no one else. The
peculiarity lies in the product itself, where it might need to be serviced long after it is
bought. Moreover, the purchase might have taken place somewhere different from
where the service is required. Companies like Eureka Forbes and Whirlpool pride
themselves on superb customer service satisfaction levels. They manufacture a wide
range of durables which can be serviced at various locations throughout the country.
Remember, the customer is smart. He will judge your company even on small things like
whether the salesperson reached in time. f he is late, the customer will never trust any
claims of "zero error quality made by you. So, watch out for service, the buzzword of
the industry.

2. QUALITY CONTROL
"You never get a second chance to make a first impression was the tagline for 'Head
and Shoulders' shampoo years ago. mpeccable service too cannot save you if you do
not deliver a good quality product each and every time. This is true especially for
restaurants, where the food served has to be of the same quality time and again to keep
customers coming back to you. Here, quality is conveyed via word-of mouth. One bad
experience is enough to ruin the impression forever.
Another good way of assuring customers value the quality of your product is to get an
outside agency or someone else to endorse the results. For instance, Colgate
Toothpaste continually reminds the customer that it is endorsed by DA, the ndian
Dental Association and it is the brand trusted by most dentists. HLL gets customers to


18




talk about their "Pond's Age Miracle range of cosmetics and Dove soaps in their
television ads, to endorse the quality of their products. That is also the psyche behind
prompting a customer to try out the product. f a Vim Bar is a good dishwashing bar for
Mrs. X, a housewife, it has to be good for you too! f others say that your product is
good, it's gotta be good!

3. CONSTANT INNOVATION
"Once a customer, always a customer, is no longer true in these days of fluctuating
brand usage. Customers now have more choices than before and are more willing to try
out new brands. This fickle-minded buying warrants a constant focus on the changing
mindset of the customer. The brand too has to change with customer tastes. Nestle
ndia does it best with its brand of Maggi food products. They now have variants for their
instant noodles like 'Dal Atta Noodles' and 'Rice Noodle Mania'. Their competitors in the
food segment, HLL (Hindustan Lever Limited, now called Hindustan Unilever Limited)
tickled the ndian palate by making multiple variants of the traditional Tomato Ketchup in
flavours like mint, tamarind and chilli. Amul, which has a strong presence in the ice-
cream segment, sensed the need to keep the health-conscious customer in its kitty by
adding the new Probiotic range of sugar free ice-creams! Kellogg's Choc's are now
available in a new flavour Choc's Toffee to keep the children happy and dedicated!
nnovation is the name of the game and timing is everything!

4. DIVERSIFICATION INTO SIMILAR PRODUCT LINES
f a customer feels that Dove Soap is the best for her skin, why not make her think the
same way about shampoos as well? That's exactly why the brand name has now been
extended to shampoos in the ndian market. Stretch the loyalty and benefits associated
with a brand to include other similar products.
Lotus Herbals, for instance, makes chemical-free skincare products like creams, lotions
and sunscreens. t has a strong base of happy customers because of its USP - 'herbal

19





ingredients'. Now, it has also launched its 'herbal' range of cosmetics on the shelves. So
the same customers have a choice of using herbal preparations for their lipsticks and
eye shadows as well. Chances are, they will be only too eager to try them out! Even
when it comes to food products, brand loyalties can be stretched further. Knorr Soups,
manufactured by HLL, extended their "instant soup powder mixes to include "instant
make-a-meal powders for Chinese recipes. They now offer instant Chinese
Manchurian, Hot & Sour, Chilli and other preparations for a quick meal at home. Amul
too capitalized on its distribution network to deliver different products to its customers.
They started from milk and now provide butter, ghee, cheese and even ice-creams.

5. STRONG DISTRIBUTION CHAINS
f want to buy a product, it must simply be ,;,,-0. For fast moving consumer items,
it means availability at the nearest grocer. From personal experience, can tell you how
important this is. like Nestle's Munch chocolate a lot, but many a time end up coming
home with a Cadbury's Perk in hand, due to unavailability of the other brand. Perk
tastes just as good, and pretty soon ended up asking for Perk at the local grocery shop
instead of Munch. This shows how just availability or lack of it can affect the customer's
brand choices forever. For a long period Amul faced a similar problem with its products.
Originating from Gujarat, the availability of its products was restricted to the home state
and a few neighboring ones. Consciously, after a lot of effort Amul successfully
expanded its distribution chains throughout the country. An effective media campaign
helped pass this advantage on to the customers. f you want people to keep buying your
brands, make sure the grocery store around the corner stocks it.





20


6. REINFORCE THE DECISION
Lastly, after people have tried your product, tell them that they have made the right
decision. What better example to give you than the Pepsi ad which said, "Yehi hee hai
right choice baby, aha! You will have customers hanging on to you forever. The human
mind looks for signals to reinforce the decision made by it, to tell itself that yes, you
were correct! t's no wonder then that the L'Oreal ad shows Aishwarya Rai spouting the
phrase "Because you're worth it! Customer loyalty towards your brand can give you the
advantage of decreased cost of advertising. You can also increase the price of your
brand to capitalize on the same. So, go ahead and take the plunge into the world of
brand loyalty!

Benefits:-
O Customer loyalty towards your brand can give you the advantage of decreased
cost of advertising.
O You can also increase the price of your brand to capitalize on the same.

Customer Loyalty programs need to stay fresh is easy to administer, and tightly
integrate with the central price file and all the customer touch points. Successful Loyalty
programs pinpoint value to a specific group of consumers. The continuous change in
programs keeps consumers engaged and avoids the attitude of entitlement.
The Retalix customer loyalty application suite, however, is not your run-of-the-mill
solution. t is comprehensive, easy to administer, and effective.
Retalix Loyalty is a real time, online, centralized system that manages the Loyalty and
Promotional marketing campaigns for Grocery and Convenience Store Retailers.
Coupled with the Retalix 1-to-1 Targeted Marketing Analysis tool, a retailer can easily
reward customers according to their specific taste and loyalty level via a multitude of
reward programs to keep it fresh and fun. Moreover, through a tight integration with the
Pricebook, POS and Fuel Pumps, electronic rewards can be fulfilled for the consumer
right at their purchase location.

21





RetaIix LoyaIty incIudes:
ntegrated POS and Pump interface to collect data, print Loyalty program
information on the receipt, display messages to the cashier and customer,
discount items, and redeem e-gift certificates, tender credits, and loyalty points.
Net-based online communications architecture.
Multiple set of basic programs (Charity, Continuity, Sweepstakes, e- coupons,
Points).
Tiered pricing rewards (electronic discounts) including fuel, according to loyalty
levels.
Reports to measure loyalty not only by gross spending but also by gross profit.
Reports to measure program participation by store and chain.
Net-based Centralized Management System.
Retalix 1-to-1 Targeted Marketing.

RESEARCH METHODOLOGY Adopted
Research methodology according to Redman and Mory is a "Systematized effort to gain
new knowledge, for this research for consumer buying behaviour towards Times Of
ndia, a schedule is used.
t is well known fact that the most important step in marketing research process is to
define the problem. Choose for investigation because a problem well defined is half
solved. That was the reason that at most care was taken while defining various
parameters of the problem. After giving through brain storming session, objectives were
selected and the set on the base of these objectives. A questionnaire was designed
major emphasis of which was gathering new ideas or insight so as to determine and
bind out solution to the problems.



22



Type of research
O Analytical Research
O Descriptive Research
This is Descriptive type research has used to complete the project. This research is
based on fact finding enquires and the variables that are totally independent and
uncontrollable. t including survey and fact finding enquires of different kinds. Aim of this
study is measuring consumer buying behaviours. All the data and its analysis are
presented in the tabulated and graphical form.

Research Instruments
Structured questionnaires were used as Research nstrument, which consisted of a set
of questions, presented to the respondents for their answers. Questions were framed in
such a way that the respondent's data was easily analysed.
Only the information was asked which was readily available with the respondent.

DATA SOURCE
Research included gathering both Primary and Secondary data. Primary data is the first
hand data, which are selected a fresh and thus happen to be original in character.
Primary Data was crucial to know various customers and past consumer views about
bikes and to calculate the market share of this brand in regards to other brands.
Primary data is collected from direct sources through questionnaire. A comprehensive
questionnaire has been designed for the purpose of the study and 150 respondents
were door to door survey to collect feedback on the newspapers.

Secondary data are those which has been collected by some one else and which
already have been passed through statistical process. Secondary data has been taken
from internet, newspaper, magazines, Get it yellow page book and companies web
sites.


23



RESEARCH APPROACH
The research approach was used survey method which is a widely used method for
data collection and best suited for descriptive type of research survey includes research
instrument like questionnaire which can be structured and unstructured. Target
population is well identified and various methods like personal interviews and telephone
interviews are employed.
Data CoIIection Method:-
For the purpose of data collection from survey was conducted at their homes. A well
structured and undisguised. Open ended questionnaire was prepared to obtain the
views of the clients for their survey purpose, readability, and their perception regarding
consumer behaviour, what they think and get satisfaction from "The Times of ndia.
Area Coved
For this survey or research covered Jaipur City.
CaII Type

O Cold call
O Reference call
O Hot call
CoId CaII we contact to consumer by phone take a appointment.
Reference caII we take any reference with consumer of their relative if they want to
refer them our product and service.
Hot CaII after taking appointment we go for meeting to customer and also tell about our
product and service to the customer and also justify their interest.

SAMPLING UNIT
t gives the target population that will be sampled. This research was carried out in
Jaipur city. Sampling unit is the consumers of Jaipur.



24



SAMPLING TECHNIQUE
Random sampling is used for research project. have given equal weightages to my all
respondents and choose them randomly without any biased like gender, income, age,
culture.

DATA COMPLETION AND ANALYSIS
After the data has been collected, it was tabulated and findings of the project were
presented followed by analysis and interpretation to reach certain conclusions.










DATE NAME ADDRESS CONTACT
NO.
EARLIER
READING
13-3-2011 Ritu kumawat Vidyadhar nagar 9887217674 Femina
13-3-2011 Pawan saraswat Marda plaza, mi
road
23673233 India today
13-3-2011 Usha singh Jawahar nagar 9772213746 Femina
13-3-2011 Ram yadav Ravi jewellers, m.i.
road
2362783 Femina
13-3-2011 Rajender Car king m.i. road 9828037833 Grah shobha
16-3-2011 Hotel garden
view
c-scheme 2373322 Grah shobha
16-3-2011 Mohit rawat Kota 9460994122 Femina
16-3-2011 Shakeer m.i. road, 9828278224 India today
16-3-2011 Sonu chhimpa Vijay path 9413432240 India today
16-3-2011 Irfan khan Subhash marg c-
scheme
8769136644 Grah shobha
16-3-2011 Kapil Mansarovar 9982088818 India today
17-3-2011 Sweety shah Mansarovar 9460666923 Femina
17-3-2011 Sourav Malviya nagar 9887217674 Sarita

23

17-3-2011 Yashwant v.t. road 9829733948 Femina
17-3-2011 a.u. khan Malviya nagar 9844336147 Sarita
18-3-2011 Rich look m.i. road 9832478933 Sarita
18-3-2011 Wood land Near 3 batti 9314336848 India today
18-3-2011 Anup sharma Malviya nagar 9928446384 Grah shobha
18-3-2011 Ampire store
agency
Shop no.72 m.i
road
4022204 India today
19-3-2011 Chimanpal Vijay path 9821479338 Vineeta
19-3-2011 Ashwani Mansarovar 9799441233 Grah shobha
19-3-2011 Mahender m.i. road 2379226 Grah shobha
19-3-2011 Rajesh c-scheme 2374676 India today
20-3-2011 Koutons
gallery
m.i. road 4013363 Vinita
20-3-2011 Krishna Bharatpur 9330128179 Femina
20-3-2011 Raj central
house
m.i. road 2373303 India today
20-3-2011 Vip lounge Shop no. 281, m.i.
road
3714197 Sarita
20-3-2011 m.b. sons m.i. road Vinita
21-3-2011 Mothers pride
school
v.t. road 9783822343 India today
21-3-2011 Kamal Mansarovar 9928666436 Vinit
21-3-2011 MANOJ Mansarovar 9636364643 Sarita
21-3-2011 Sneha Mansarovar 9828863213 India today
21-3-2011 Anurag Diamond plaza 9829802338 Grah shobha
21-3-2011 Suresh Shop no.33 m.i.
road
9833634792 Vinita
22-3-2011 Monika Malviya nagar 9832634793 Femina
22-3-2011 Reebok m.i. road 2361628 Vinita
22-3-2011 Govind singh Shop no.23,
m.i.road
2368233 Others
22-3-2011 The mobile
store
Shop no.29,
m.i.road
9823364812 Vinita
22-3-2011 Raj kumar
singh
Bharatpur 9823634789 Top gear
23-3-2011 Sonu Malviya nagar 9832447893 Grah shobha
23-3-2011 Pankaj Gujar ki thadi 9832143698 Femina
23-3-2011 Amit singh Amba bari 2638436 Grah shobha
23-3-2011 Aakash m.i. road 9829388818 Others
23-3-2011 Ravi styles m.i. road 2362402 Others
24-3-2011 Canon m.i. road 9832634783 India today
24-3-2011 Anup c-scheme 9836214762 Sarita
24-3-2011 Gems 8
jewellers
Shop no.34
m.i.road
8612367337 Grah shobha

26

24-3-2011 Vijay Malviya nagar 3140360 Vinita
24-3-2011 Anil Shop no 39,
sodala
9414424061 Vinita
23-3-2011 Shivraj singh Vijay vari 9462347831 Sarita
23-3-2011 Ajay
choudhary
Bharatpur 9832644336 Film fare
23-3-2011 Arvind Mansarovar 8633249874 Vinita
23-3-2011 Archies gallery 22 godaam 9836334789 India today
23-3-2011 Pradeep m.i. road 9823634786 Sarita
26-3-2011 Sarita johari 22 godaam 9832647836 VinitA
26-3-2011 Shree jewellery
mart
Shop no.117,
m.i.road
2363642 India today
26-3-2011 Bhaskar Sodala 9832634786 Femina
26-3-2011 Fitness shoe Kishanpol baajar 2312222 Others
26-3-2011 Levis my shop City pearls 2373210 Grah Shobha
26-3-2011 Manyavar Tonk Road 237204 Vinita
27-3-2011 S.B. Jewelers Kishanpol Bazar 2314131 India Today
27-3-2011 Arjun Vijay Path 9309774922 Vinita
27-3-2011 Saankhla
Fashions
Nehru Bazar 2317821 Sarita
27-3-2011 N.k.Arun Chora Rasta 2314034 India Today
27-3-2011 K. l.Bhatia Nehru Bazar 2311478 Vinita
28-3-2011 Rajesh Ambabari 2313783 Femina
28-3-2011 Vinod Agrawal Chora Rasta 2314837 India Today
28-3-2011 Naveen k. C-Scheme 9231474748 Grah Shobha
28-3-2011 Lakme C-Scheme 2371131 Vinita
29-3-2011 Kaya Skin
Clinic
Rajmandir 3113636 India Today
29-3-2011 Lalit Pareek Vijaybari 2641238 Femina
29-3-2011 Sushil Vijay Path 9929383638 India Today
29-3-2011 Abhishek Vijay Path 9782438674 India Today
30-3-2011 Short N Curly C-Scheme 2643833 Vinita
30-3-2011 Kayakalp C-Scheme 2418376 Grah Shobha
30-3-2011 Shubh ratna Sodala 2614387 Femina
30-3-2011 Dilip Shop No.-203 982934400 India Today
30-3-2011 Nitesh Bhatia Apex College 986334874 Vinita
31-3-2011 Choice Art C-Scheme 2138743 Sarita
31-3-2011 VLCC G-6 City Mall C-
Scheme
41162663 Vinita
31-3-2011 Gaurav James 214, Mall 21
Panch Batti
23788277 Others
31-3-2011 Shiv Ratna Sodala 2364387 Femina
31-3-2011 Dhiraj Mathur Bhilwara 2363488 Femina
1-6-2011 Nims Vickies F-32 Aazad Marg 2362333 India Today

27

1-6-2011 Manish Johri 17, Panch Batti
MI Road
40013110 Others
1-6-2011 Citizen MI Road 23143387 Grah Shobha
1-6-2011 Style Check MI Road 2314634 India Today
1-6-2011 Manju Sharma Sodala 3123478 Femina
2-6-2011 Jhabar Mal 4 No. Dispensari 2634872 Sarita
2-6-2011 Empire Stores MI Road 4022204 Grah Shobha
2-6-2011 Shubham
Agencies
D-92, Ambabari 2348738 Others
2-6-2011 Tanishq MI Road 2343138 Others
2-6-2011 Anju Ajmer 3347832 Femina
3-6-2011 Daisy Sweetheart 7737386348 Vinita
3-6-2011 Veer Singh Khadi Bhandar 3638743 Sarita
3-6-2011 Govind ram 23, MI Road 2309797 India Today
3-6-2011 Meenakshi
Madan
Ganganagar 9636828744 Femina
3-6-2011 Taasif Sunny Electronics 3243344 Others
4-6-2011 Aashram
Jewelers
273, MI Road 2367730 Grih Shobha
4-6-2011 J 8 k Sons
Jewelers
Sodala 2348374 Vinita
4-6-2011 Sapna Garg Bharatpur 9602336988 Femina
4-6-2011 Reid8Taylor MI Road 2333487 Vinita
4-6-2011 Gems Paradise MI Road 2370307 Others
4-6-2011 Kalpana MI Road 2837483 Femina
3-6-2011 SRK Modulers
N Furnitures
Panch Batti MI
Road
2373847 Vinita
3-6-2011 Music Art City Pearls 2363837 Others
3-6-2011 Deepika Vijay Path 9414313939 India Today
3-6-2011 HP Jayanti Market 4119746 Grah Shobha
3-6-2011 Kuldeep
Bhardwaj
Bharatpur 3247824 Femina
6-6-2011 Neeraj
Bharadwaj
New Aadarsh
Colony
2314898 Vinita
6-6-2011 Mohit Yadav G-4 Silver Square 2363838 India Today
6-6-2011 Hotel Jayesh MI Road 2336383 Femina
6-6-2011 Titan
Shopwroom
134, gupta
international
Building
4023148 Grah Shobha
7-6-2011 Narayan Singh Bharatpur 2348741 Top Gear
7-6-2011 Car Dcor Tonk Road 4387448 Others
8-6-2011 Dhawan Car
dcor
Shop No. 229 MI
Road
9460238743 India today
8-6-2011 Kothari 118 119 Mall 21 23748227 Grah Shobha

28

Jewelers MI Road
8-6-2011 India
Automobiles
7,Gopinath Marg
MIRoad
9314877218 India Today
8-6-2011 MJS Lashkari 203, Ganpati Plaza
MI Road
2371936 Sarita
9-6-2011 Mamta Sharma Bharatpur 221783 Femina
9-6-2011 Fine Gems N
Jewelery
Shop No. 236
Chameli Wala
Marg
2336892 Others
9-6-2011 Padam
Jewelers
39,40 Saraogi
Mension
2376211 Sarita
10-6-2011 Looks Apextower 4046979 Others
10-6-2011 Narang Opp. Nagar
Nigam Office
2710146 India Today
10-6-2011 Deepak Bhatt Vijay Bari 2438874 Femina
11-6-2011 Just SB 107 Opp. Nagar
Nigam Office
2363447 Sarita
11-6-2011 Mahendra Pal
Singh
Bharatpur 9783683743 Femina
12-6-2011 Javed Habib B-78 Peral
Mension
apartment
Bapunagar
4021960 Femina





13-6-2011 Suniya Nagar Kashish Beauty
Saloon Bapu
Nagar
9314604139 India Today
13-6-2011 White Lely Near Maharani
College Tonk
Road
2373360 India Today
13-6-2011 Ram Hari
Tiwari
Bharatpur 223448 Femina
14-6-2011 Kusum Lata D-47 jawahar
nagar Bharatpur
233871 Femina
14-6-2011 Sunita Yadav A-34 Jawahar
Nagar
313488 Femina
13-6-2011 Sukanya Super
Shop
366, Link Road
Raja Park
3121163 India Today
13-6-2011 Kings
Furnishing
203,Raja Park 2634111 Vinita
13-6-2011 Mahendra Nath
Panch
A48 Jawahar
Nagar Bharatpur
236383 Femina
16-6-2011 Aashu Gupta D/223 Jawahar 233638 Femina

29

nagar Bharapur
17-6-2011 Brij Stone Govind Nath MI
Road
2336983 Vinita
17-6-2011 Om Shri
Jewelers
224,Johari Bazar 2374873 India Today
18-6-2011 Yogesh Kumar 633,Rajendra
nagar
2348743 Femina
18-6-2011 Sanga
Automobiles
B24 Govind Marg
Rja Park
4111222 Grah Shobha
18-6-2011 Banarsi lamba D-163 Jawahar
nagar Bharatpur
236383 Femina
19-6-2011 P.L Hyundai 13, Govind Marg
raja Park
2363883 Others
19-6-2011 U.S. Polo Assn G-1 Crystal Palm,
22 Godown, C-
Scheme
2336383 India Today
20-6-2011 Blackberrys Crystal Palm 22
Godom C-Scheme
2344138 Grah Shobha
20-6-2011 Duke Fashions Crystal Palm 22
Godom C-Scheme
2336338 Vinita
20-6-2011 Anita Mittal Ajmer 234777 Femina
21-6-2011 Anita Mittal Ajmer 232378 Filmfare
21-6-2011 Suresh chand D-28 Jwahar
Nagar Bharatpur
233634 Femina
22-6-2011 Lavish Store Shop No.-230
Crystal Palm
2348376 India Today
23-6-2011 Prakash
Jewelers
243 Johari bazaar 2376767 Vinita
23-6-2011 Rajesh Kumar
Sharma
Rajendra Nagar
Bharatpur
236483 Femina
23-6-2011 Shri Jaipur
Silver Arts
43,johari bazaar 2373073 India today


24-6-2011 Ajay kumawat Sodala jaipur 4007778 Femina
24-6-2011 Sourav singhal Sodala jaipur 3973484 Femina
24-6-2011 Mdk jewellers 197,johari bazaar 3434343 Vinita
23-6-2011 Sunil kumawat Sodala jaipur 4463463 Femina
23-6-2011 Jaipur jewellers 81,johari bazaar 2373319 Sarita
26-6-2011 Subham verma Sodala jaipur 2278899 Femina
26-6-2011 priya 82,83 raja park 2620719 India today
26-6-2011 Satya prakash
verma
Lal kothi jaipur 9772213743 Femina
27-6-2011 Deemtek
pvt.ltd.
Amba vari 9784091642 Femina

30

27-6-2011 Gene beauty
studio
Bapu nagar 9772213789 Sarita
27-6-2011 Bhavana
sharma
New saganer road 9660270934 Femina
27-6-2011 Alan paine
england
Shop no.36
rajapark
2633363 India today
28-6-2011 Mukesh verma Vijay path jaipur 2333333 Femina
28-6-2011 Nikhar plaza 362,fashion street
raja park
3346884 Others
28-6-2011 Satish mittal bharatpur 233631 Femina
28-6-2011 Kothari jewels Siler square,panch
batti
336663 Vinita
29-6-2011 Radha kishan Ajmer 9832143698 Femina
29-6-2011 Shivraj Ajmer 9832634789 Femina
29-6-2011 Sunil Ajmer 8632147833 Femina
29-6-2011 Tenu Ajmer 9784091666 Femina
30-6-2011 Ankita garg Ajmer 8632234893 Femina
30-6-2011 Preeti Ajmer 9362341133 Femina
30-6-2011 Suresh Ajmer 8634221147 Femina
30-6-2011 Navratan Ajmer 9683263473 Femina
















LIMITATIONS
O Research work was carried out in JAPUR city only .The finding may not be
applicable to the other parts of the country because of social and cultural
differences.
O t is totally based on personal efforts of individuals.
O Shortage of time is also reason for incomprehensiveness.

31

O The views of the people are biased therefore it doesn't reflect true picture.
O Some of the consumers were not able to understand the questionnaire because
of English language problem.
O Some consumers were not interested in filling the questionnaire.




























3.6

32
















This project includes the following points, which helped me in measuring the satisfaction
level of survey of "The Times of ndia and other newspapers at Jaipur city after bulding
a prospect database of the customers.

Q.1 which company magazine do you read more?

33

B.C.C.L Danik Bhaskar India Today Others
74 % 54 % 63 % 40 %






nterpretation
The first question suggest that highest no. of people i.e. survey read B.C.C.L. (Bennett
Coleman and Company Ltd.) 75% people read B.C.C.L. Magazine, 54% Danik Bhaskar,
63 % ndia Today and 40% other . so it means B.C.C.L. Readers are more in Jaipur city.





Q.2 From where do you buy B.C.C.L. magazine?
Yes No
65 35

0
10
20
30
40
30
60
70
80
8CCL uanlk 8haskar lndla 1oday CLhers
ercenLage

34




Interpretation
The second questions suggest that when the question was asked to them that From
where do you buy B.C.C.L. Magazines? So the 65% people say that they subscribed on
yearly bases and 35% says from market. So with this data we can understand the
quality and productity of B.C.C.L. Magazines.












Q.3 why do you Prefer B.C.C.L. Magazines?

Knowledge / News Advertisement Not Specific
53 20 27
0
10
20
30
40
30
60
70
Subscrlbed MarkeL
Serles 1

33





Interpretation

n this third question that when we ask why you prefer B.C.C.L. Magazines then 53% of
people for knowledge, 20% for Advertisement and rest of 27% are not specific.













SWOT ANALYSIS


0
10
20
30
40
30
60
knowledge AdverLlsemenL noL Speclflcy

36

Strengths


Brund Nume


SLrong InuncIuI Buckup


Good empIoyee buse


EusIIy ReucIubIe


IrsL Mover udvunLuge
554rtunities


PoLenLIuI MurkeL

eoknesses


More LIme In bIIIIng


DeIuy In muguzInes
dIsLrIbuLIon
OIIer`s unnouncemenLs ure
noL proper
%hreots


ocuI reLuIIers


OpposILIon by ndIu Toduy.


BIg reLuIIers ure enLerIng







37

004|k ;


00/0|U|0/



















CONCLUSION
To overall conclusion of all above findings gives a clear picture of well governing body of
"The Times of ndia Consumer Behaviour.
"The Times of ndia is best known or its USP is Brand mage which is famous in whole

38

ndia therefore "The Times of ndia has a good reputation and its has positioned itself in
the readers as well as in the advertiser's mind.
So there are findings and suggestions regarding "The Times of ndia.
Jaipur is a price sensitive area. People prefer smaller quantities and good quality
products. There is always a gap analysis between Retailer & customer.
Customers are ready to buy even at same rate or more than as compared to outside if
we provide them a quality.
And on top of that promotion schemes always encourages the customer to buy more.

Findings:-
1. The circulation of "B.C.C.L. should improve in Jaipur City.
2. B.C.C.L. Should Published some of knowledge related magazines for
children's.
3. The B.C.C.L. does not have good brand in Jaipur city even most of people are
not aware about B.C.C.L. They know Times of ndia.
4. The delay on delivery is major problem so company should see this.
5. Some of magazines like Femina, Filmfair, Good homes, Topgear are popular in
market and have good image in market.











Suggestions

1. The B.C.C.L. should promote its awareness through Times of ndia and some
of sales promotions.

39

2. More promotion scheme should be used to penetrate the market and it should
be easily understandable to customers.


3. The company should published some of magazines for children.
4. Service of store should be providing in such way which full the need of the
customer.





















BIBLIOGRAPHY

1) Philip Kotlar, Marketing Management, New Delhi, Pearson education nc, 2011.
2) Kothari,C.R,Research Methodology methods and techniques ,New Delhi, New Age
nternational (p) Ltd,1990.

40

3) Leon G. Schiffman & Leslie Lazar Kanuk "Consumer Behaviour New Delhi, Prentice
Hall of ndia private ltd. Sixth edition.
4) Websites:
- .googIe.com
- .busInessorId.comJIndIu
- .IkIpedIu.com
- .IndIuLImes.com
- .LImesgroup.com