Sample questionnaire

Instructions
O ou can select multiple options iI not speciIied.
O !ut y in Iront oI the options.
Q1. Do you use internet?
es
o

Q2. How do you spend your time on internet?
Irequency
activities
Once
every
hour
Several
times
a day
Once a
day
Once a
week
Once a
month
eve
r
1 Checking Email
2 Online shopping
3 !laying games
4. Visiting Blog sites
5 Viewing ews
6 Downloading (soItware, songs)
7 E banking
8 Social networking sites such as
Orkut, Facebook etc

9 Finding job
10 Auction
11 Browsing/SurIing
12 Watching online videos using
sites such as ou tube

13 Chatting
14 Listening to music online via
websites or online radio.

15 Watching television online




Q3. Which websites do you shop at the most?
Standard websites
Auction based websites (eBay and Amazon)
Shopping Engines (Shopping.com, Shopzilla, etc.)
one.

Q4. Have you ever visited any oI these sites?
es
o

Q5. Have you ever bought anything Irom an online shopping site?
es
o

Q6. Why haven`t you bought anything Irom an online shopping site?

Did not Ieel the need
Online shopping is dangerous/not saIe
!reIer traditional shopping methods(visiting shops)
Don`t use internet Irequently
ou cannot bargain
ou are not guaranteed a genuine deal
!rices are not reasonable
o guarantee oI home delivery
!ossibility oI Iorgery
Any other (!lease speciIy)

Q7. II given an option will you buy online?
es
o
aybe

Q8. Do you think internet shopping is popular in India?
es
o

II es, Why do you think it`s popular?
Easy to order
Variety
Home delivery
o bickering with sellers Any other(!lease speciIy)



II o, Why do you think is it not popular?
%oo much clutter
o guarantee
!roducts are highly priced
!ossibility oI Iorgery
Can`t see the product
Any other(!lease speciIy)


Q9. When do you Ieel the need to shop online?
ever
When I need home delivery
When I want something unique and special
When I don`t have time to Iind things by searching the item in diIIerent markets.
Any other reason (!lease speciIy)

Q10. What do you think can be bought on internet without any hesitation?
Apparel
Food
Electronics
%oiletries
ewellery
Books
ames
usic
%ickets( air, movie)
Any other(!lease speciIy)

Q11. What Ieatures in an online shopping website attract you?

. %he design oI a website
. Word oI mouth (someone recommended a site to you)
. Discounts oIIered
. Advertisements
. Variety
. Authenticity
. Value Ior money
. InIinite shelI space
. Any other (!lease speciIy)





Q12. While shopping on internet what aIIects your satisIaction the most?


Feature Very important Somewhat
important
ot important
Security
Encryption
!asswords and id`s
Order conIirmation screen
Design
User Iriendly
Interactive site
Adequate search options
Customization
Highly customization
ConIiguration possibilities
Few options available
Delivery
Being aware oI delay
inimized delay
%racking number
erchandising
Assortment
Exclusive products
Seasonal products











Q13. Choose between traditional personal shopping and internet shopping on the Iollowing
basis


Fill in the following details:
(These details will not be published or misused. And will be strictly kept confidential.)
Name : __________________________
Gender :
ale
Female
Age :
ess than 25
25 - 40
Above 45
Occupation : ___________________________
Qualification : ___________________________





Attributes %raditional Online shopping
Assortment oI goods
Availability oI goods
Low cost
24 hour access
AIter sales service
Security