ACKNOWLEDGEMENT We owe much thanks to Almighty Allah, Who helped and supported us during this st udy.

Special acknowledgements to our parents for all the help and support they extend ed. Our deepest thanks to our teacher Mr.Tauqeer Hashim, for guiding us throughout t he process of study. We would also like to thank our friends for helping us and all those people who wasted their precious time in filling out the questionnaire.

CHAPTER 1: OBJECTIVE: To uding SMS, To

INTRODUCTION study different mobile networks in Pakistan, their services and packages incl call and internet packages discuss about the best mobile network in Pakistan

OVERVIEW: In this report, 5 cellular networks are discussed in detail, which are: 1. Mobilink 2. Ufone 3. Telenor 4. Warid 5. Zong The data is collected through surveys, interviews and also through secondary sou rce i.e. the internet. The survey is based on a questionnaire. The data sheets are created using MICROS OFT EXCEL and SPSS software. PROBLEM STATEMENT: To understand the needs and problems of average mobile users, with local simm ca rds. Problem faced by users in choosing the best network Why Mobilink is comparatively better than others RESEARCH HYPOTHESIS: Mobilink is the best mobile network in Pakistan, considering it in all aspects To understand the options available in local network and the changes required Comparing different networks and their tariffs

OUTLINE OF STUDY:

In this report we have discussed the best mobile network company of Pakistan. Ac cording to our research findings and the survey we conducted the best company is Mobilink. First of all we have mentioned the research design and then the peopl e who provided us the information. After that we have concentrated on the reason s that why Mobilink is the best and discuss what services and packages Mobilink is offering. Then the research design and results have been explained and discus sed in detail. The questionnaire consists of 15 questions, tables and graphs. Th en with the help of graphs call rates offered by different networks have been di scussed. As Ufone is a strong competitor to Mobilink the positive points of both Mobilink and Ufone have been mentioned. You will also find SWOT analysis, in wh ich Mobilink will be analyzed. At the end recommendations and conclusion have be en given. Recommendations have been for both Mobilink and other networks that ho w can Mobilink improve their services further and the strategies other network s hould adopt to reach the standard of Mobilink. Questionnaire will also be attach ed at the end. This Questionnaire carries the questions which were asked during the interviews.

CHAPTER 2: LITERATURE REVIEW MOBILINK: Mobilink, a subsidiary of the Orascom Telecom Holding, is Pakistans leading cellu lar and Blackberry service provider. With more than 31.6 million subscribers, Mo bilink maintains market leadership through cutting-edge, integrated technology, the strongest brands and the largest portfolio of value added services in the in dustry, a broadband carrier division providing next generation internet technolo gy as well as the countrys largest voice and data network with over 8,000 cell si tes. Housing Pakistans largest distribution and contact centre networks and an un paralleled 6,500 kilometers fiber optic backbone, Mobilink has already invested over US $3.3 billion in the country to date and provides uninterrupted countrywi de connectivity, unmatched customer services and international roaming in over 1 40 countries. The company is also the official cellular partner of the Pakistan Cricket Board. As a responsible corporate citizen, Mobilink also offers a range of socially inclusive products and services dedicated to enhance access to infor mation. Through Mobilink Foundation, the company supports education, health and environmental initiatives and promotes sustainable business practices. Mobilink offers exclusively designed tariff plans that cater to the communication needs o f a diverse group of people, from individuals to businessmen to corporate and mu ltinationals. To achieve this objective, we offer both postpaid (Indigo) and pre paid (JAZZ) solutions to our customers. Compared to our competitors, both the po stpaid (Indigo) and prepaid (JAZZ) brands are the largest brands of their kind i n the Pakistan cellular industry. In addition to providing advanced voice commun ication services that makes the lives of millions that much easy, we also offer a host of value-added-services to our prized customers. At the same time, Mobili nk places high importance to its coverage, which is why we cover you in 10,000+ cities and towns nationwide as well as over 140 countries on international roami ng service. In other words, we speak your language, everywhere. Mobilink s Vision: "To be the leading Telecommunication Services Provider in Pakistan by offering i nnovative Communication solutions for our Customers while exceeding Shareholder

value & Employee Expectations". Mobilink s Values: Total Customer Satisfaction: Customers are at the heart of our success. They have placed their trust and conf idence in us. In return, we strive to anticipate their needs and deliver service , quality and value beyond their expectations. Business Excellence: We strive for excellence in all that we do. We aspire to the highest standards a nd raise the bar for ourselves every day. This commitment to delivering world-cl ass quality translates into unmatched service and value for our customers and al l stakeholders. Trust & Integrity: At Mobilink, we take pride in practicing the highest ethical standards in an ope n and honest environment, and by honoring our commitments. We take personal resp onsibility for our actions, and treat everyone fairly, and with trust and respec t. Respect for People: Our relationships drive our business. We respect and esteem our employees and al l stakeholders. We believe in teamwork, empowerment and honor. Corporate Social Responsibility: As the market leader, we recognize and fulfill our responsibility towards our co untry and the environment we operate in. We contribute to worthy causes and are dedicated to the development and progress of the society. JAZZ JAAZ ONE: Jazz One tariffs Details Rates Calls to any Mobilink number Rs. 1.00 / minute Calls to any 3 Favorite Numbers Mobilink numbers Rs. 1.5 / 3 minute Calls to all mobile networks & Landline numbers in Pakistan Rs. 1.60 / minut e SMS (to Mobilink) Rs. 1.0 / SMS SMS (to other networks/landline) Rs. 1.5 / SMS

JAZZ BUDGET: Jazz Budget Tariffs Details Rates Calls to any Mobilink number Rs. 0.68 / 30 seconds Calls to all mobile networks & Landline numbers in Pakistan conds SMS (Jazz to Mobilink) Rs. 1.0 / SMS SMS (Jazz to other networks) Rs. 1.0 / SMS

JAZZ EASY: Jazz Easy-Old Tariffs Details Rate Calls to any 3 Favorite Numbers Mobilink numbers Rs. 0.99 / minute Calls to any Mobilink Number Rs. 2.10 / minute Calls to all mobile networks & Landline numbers in Pakistan Rs. 2.50 / minut e Favorite Numbers Offered 3 (Three) SMS (Jazz to Mobilink) Rs. 1.0 / SMS SMS (Jazz to other networks) Rs. 1.5 / SMS

Rs. 0.68 / 30 se

JAZZ LADIES FIRST: Jazz Ladies First Tariffs Details Rates Calls to Any Mobilink number (11pm - 9am) Rs. 5.00 / hour (1,2) Calls to Any Mobilink number (1st Minute) Rs. 2.50 / min Calls to Any Mobilink number (2nd minute onwards) Rs. 1.50 / min Calls to all mobile networks & Landline numbers in Pakistan Rs. 2.50 / min SMS based Value Added Services Subscription Rs. 30 / month SMS (Push based Value Added Services) Rs. 2.00 / SMS SMS - Any Mobilink number Rs. 1.00 / SMS SMS - Any other network Rs. 1.50 / SMS Value Added Services Tariffs Details Rates MMS Outgoing per 50 KB (Rs.) 6 MMS Receiving (Rs.) Free Prepaid GPRS Charges Rs.9.99 per Day for unlimited usage(Charges will apply only on day of usage) INDIGO: ONE HUNDRED Details Tariffs Line Rent Free Minutes Call Mobilink Other Operators SMS All Networks FOUR HUNDRED Details Tariffs Line Rent Free Minutes Call Mobilink Other Operators SMS All Networks

Rs. 100 Rs. Rs. Rs.

100 1.25/min 1.50/min 0.2

Rs. 400 Rs. Rs. Rs.

400 1.00/min 1.50/min 0.75

UNLIMITED Details Tariffs Basic Premium Line Rent Rs. 5000 Rs. 6000 Free Minutes Mobilink 2800 2800 Other Operators (Mobile) 1200 1200 Other Operators (Landline) 1000 1000 Free GPRS / VAS / Blackberry Internet Service Free SMS Mobilink 1000 1000 Call Mobilink Rs. 0.30/min Rs. 0.30/min Other Operators Rs. 1.05/min Rs. 1.05/min SMS All Networks Rs. 0.20 Rs. 0.20 INDIGO BUNDLES: Weekend & LNO voice Bundle Monthly charges Monthly free minutes Rs. 200 1,000 1 month

unlimited

Validity

All Network SMS Packages All Networks iSMS-1 Rs. 30 iSMS-2 Rs. 50 iSMS-3 Rs. 150

Bundles Monthly charges Monthly free SMS Validity 300 1 month 600 1 month Unlimited* 1 month

INDIGO S INTERNATIONAL OFFER International Destinations Tariff Name Applicable Package Recurring Charges 5-Intl. Dest-100 i-initial PKR 100 i-100 PKR 100 i-400 PKR 100 i-900 PKR 100 5-Intl. Dest-50 i-1500 PKR 50 i-unlimited (Basic+Premium) PKR 50 Business Package PKR 50 INDIGO TALK FIESTA indigo Talk Fiesta - 6 Months Offer Tariff Plans i one hundred i four hundred i nine hundred i fifteen hundred 6 Months Line Rent to be Paid in Advance (Charges are Excluding Taxes)** Rs. 600 Rs 2,400 Rs 5,400 Rs 9,000 Total Free Minutes over the contract period (Talk Fiesta+Package plan) 900 Free Minutes (300+600) 3,600 Free Minutes (1,200+2,400) 8,100 Free Minut es (2,700+,5400) 13,500 Free Minutes (4,500+9,000) Monthly Free Minutes over the contract period (Talk Fiesta+Package plan) 150 Free Minutes (50+100) 600 Free Minutes (200+400) 1,350 Free Minut es (450+900) 2,250 Free Minutes (750+1,500) indigo Talk Fiesta - 12 Months Offer Tariff Plans i one hundred i four hundred i nine hundred i fifteen hundred Advance 12 Month Line Rent(Ex Taxes)** Rs 1,200 Rs 4,800 Rs 10,80 0 Rs 18,000 Total Free Minutes over the contract period (Talk Fiesta+Package plan) 2,400 Fr ee Minutes (1,200+1,200) 9,600 Free Minutes (4,800+4,800) 21,600 F ree Minutes (10,800+10,800) 36,000 Free Minutes (18,000+18,000) Total Monthly Free Minutes over 12 Months (Talk Fiesta+Package plan) 200 Free Minutes (100+100) 800 Free Minutes (400+400) 1,800 Free Minutes (900+ 900) 3000 Free Minutes (1500+1500 UFONE: Pakistan Telecommunication Company Limited (PTCL) that started its operations in January 2001 under the brand name Ufone. As a result of PTCLs privatization, Ufone became a part of the Emirates Telecommunication Corporation Group (Etisalat) in 2006. Since its inception, Ufone has focused on the people of Pakistan, empower ing them with the most relevant communication modes and services that enable the m to do a lot more than just talk, at a price that suits them the most. Along wi th the claim of lowest call rates, clear sound and best network, Ufone offers it s customers simplified tariffs with no hidden charges. With a strong and uniquel y humorous communication direction that has now become Ufones signature across al

l advertising media, Ufone gives its customers many reasons to smile. This custo mer focus and best offering has allowed Ufone to build a subscriber base of over 20 million in less than a decade. Ufone has network coverage in 10,000 location s and across all major highways of Pakistan. Ufone currently caters for Internat ional Roaming to more than 288 live operators in more than 160 countries. Ufone also offers Pakistans largest GPRS & BlackBerry Roaming coverage available with m ore than 200 Live Operators across 122 countries. More recently, Ufone has becom e a focused and intensive leader in VAS, constantly introducing innovative servi ces, which have been the first of their kind in the Pakistani cellular industry. As the world of telecommunications advances, Ufone promises its customers to st ay ahead, developing and evolving, to go beyond their expectations, because at U fone, its all about U. Mission Statement: To be the best cellular option for U Tension Free Package Tariff: Ufone to Ufone 24 Hours Rs 1.20 / 60 Sec Ufone to Other Mobiles 24 Hours Rs 1.20 / 60 Sec Ufone to PTCL 24 Hours Rs 1.20 / 60 Sec Friends and Family (5 numbers) 24 Hours Rs 0.45 / 30 Sec Ufone Ladys Package: Ufone + PTCL Numbers (Rs 2/hour) (10am to 5pm) Ufone + PTCL Numbers (Rs 1.25/minute) (5pm to 10am) All other networks (Rs 1.25/minute) (24 hours) SMS (Ufone to Ufone) (50 Paisas) SMS (Ufone to other networks) (Re 1) A package that suits Ladies the best. So now Sub Manain Gaay! To convert to Ladys Package simply dial *34# Super Ghanta Package: Talk from 4 a.m. in the morning to 5 p.m. in the evening to not only any Ufone n umber but to any PTCL landline and Vfone number as well across the country, all for only Rs. 3.50/hour. So dont waste another minute to get this marvelous hourly package. Super Ghanta Package tariff details SERVICE CHARGES DAILY RS. 5.99 Ufone to Ufone: 0400 Hrs to 1659 Hrs Rs 3.50 / Hr Ufone to Ufone: 1700 Hrs to 0359 Hrs Rs 1.00 / Min Ufone to Other Networks: 24 Hours Rs 1.60 / Min Ufone to PTCL: 0400 Hrs to 1659 Hrs Rs 3.50 / Hr Ufone to PTCL: 1700 Hrs to 0359 Hrs Rs 1.60 / Min Ufone Ghanta Package Talk for practically the entire day from 9 am to 5 pm for only 5.99/hour. Ufone Ghanta Package tariff details SERVICE CHARGES DAILY RS. 3.99 Ufone to Ufone 0900 1659 Rs. 5.99 / hr Ufone to PTCL 0900 1659 Rs. 5.99 / hr Ufone to Ufone 0000 0859 & 1700 2359 Rs. 1.00 / minute Ufone to Other Mobiles 24 Hours Rs. 1.60 / minute Ufone to PTCL 0000 0859 & 1700 2359 Rs. 1.60 / minute Ufone 5 ka 15 Each 5 min call gives you the next 10 minutes absolutely freeand if Ufone says its free, it is FREE. Call rate for first 5 minutes from Ufone to Ufone is Rs.1.125 per 30 seconds. Call rate from Ufone to other networks is Rs.1.25 per 30 seconds. SMS rates nationwide at 25 paisas Ucircle is not available with this offer. 5/15 tariff details

Ufone to Ufone* 24 Hours Rs 1.125 / 30 sec Ufone to Other Mobiles 24 Hours Rs 1.25 / 30 sec Ufone to PTCL 24 Hours Rs 1.25 / 30 sec Ufone to International 24 Hours Standard rates apply Ufone U-won Package U won package talk for only Rs.1.00/minute to any Ufone number and only Rs.1.60/ minute to any other number. Ufone Uwon tariff details Ufone to Ufone 24 Hours Re 1.00 / Min Ufone to Other Mobiles 24 Hours Rs 1.60 / Min Ufone to PTCL 24 Hours Rs 1.60 / Min Ufone Public Demand: Ufone to Ufone 24 Hours Re 0.99 / 30 sec Ufone to Other Mobiles 24 Hours Re 0.99 / 30 sec Ufone to PTCL 24 Hours Re 0.99 / 30 sec 3 Minute Package Talk for full 3 minutes and get charged for just two minutes, meaning the third minute is absolutely FREE and that comes down to just 66 paisas per minute! So n ow you dont need to worry about the bill if your call is a little longer than exp ected, because for us, its all about U! Ufone 3 Minute Package tariff details Ufone to Ufone 24 Hours Rs 2.00 / 3 Min Ufone to Other Mobiles 24 Hours Rs 3.20 / 3 Min Ufone to PTCL 24 Hours Rs 3.20 / 3 Min 60 Paisa Offer CALL ANY NETWORK, ANYTIME for only 60 paisas per 30 seconds! Call Ufone to Ufone or any other network for only 60 paisas. To subscribe to this service, SMS sub to 717 or dial 710 from your Ufone. Note: Super Bundle Offer costs Rs 90/- and is valid for 10 days Ufone Life Plus Talk late night from 12 am (midnight) to 7 am for only Rs.2.50 per hour. To top it off, calls made on Saturday and Sunday between 9 am to 5pm cost only Rs.4.99 per hour. WEEKDAYS: Ufone to Ufone 0000 0659 Rs. 2.50 / hr Ufone to Ufone 0700 2359 Rs. 1.125 / 30 sec Ufone to Other Mobiles 24 Hours Rs. 1.25 / 30 sec Ufone to PTCL 24 Hours Rs. 1.25 / 30 sec Ufone to International 24 Hour Standard rates apply WEEKENDS: Ufone to Ufone 0900 1659 Rs. 4.99 / hr Ufone to Ufone 0700 0859 and 1700 2359 Rs. 1.125 / 30 sec Ufone to Ufone 0000 0659 Rs. 2.50 / hr Ufone to Other Mobiles 24 hrs Rs. 1.25 / 30 sec Ufone to PTCL 24 hrs Rs. 1.25 / 30 sec U-Circle (Friends and Family) WEEKDAYS UCircle (Ufone to Ufone) 0000 0659 Rs. 2.50 / hr UCircle (Ufone to Ufone) 0700 2359 Rs. 0.45 / 30 sec UCircle (Ufone to PTCL) 24 Hours Rs. 0.45 / 30 sec WEEKENDS UCircle (Ufone to Ufone) 0900 1659 Rs. 4.99 / hr UCircle (Ufone to Ufone) 0000 0659 Rs. 2.50 / hr UCircle (Ufone to PTCL) 24 hrs Rs. 0.45 / 30 sec MESSAGE: PACKAGES SUBSCRIPTION NO. OF FREE SMS VALIDITY SMS SUB TO *Uth SMS FnF package Rs. 5 + tax 100,000 to one Ufone number 30 Days 604 *Uth Package Daily SMS Bucket Rs. 1.99 + tax 600 24 Hours 612

*This package is only valid for U th Package customers PACKAGES SUBSCRIPTION *Daily On-net SMS Package NO. OF FREE SMS VALIDITY SMS SUB TO Rs. 2 + tax 500 24 Hours 611

*Above package is only valid for Ufone to Ufone SMS PACKAGES SUBSCRIPTION *Night Package Rs 1+tax (12 am to 8 am) 609 *Limited time offer. PACKAGES Daily Package SUBSCRIPTION Rs 3.99+tax NO. OF FREE SMS VALIDITY 1000 24 Hrs 605 SMS SUB TO NO. OF FREE SMS VALIDITY 300 8 Hrs SMS SUB TO

PACKAGES SUBSCRIPTION NO. OF FREE SMS VALIDITY Fortnightly Package Rs 25+tax 2500 14 days 603 PACKAGES SUBSCRIPTION NO. OF FREE SMS VALIDITY Unlimited Package Rs 80+tax 9000 30 days 607

SMS SUB TO

SMS SUB TO

PACKAGES SUBSCRIPTION Weekly Package Rs 6.99+tax

NO. OF FREE SMS VALIDITY 1200 7 days 608

SMS SUB TO

TELENOR: Telenor can be called a little brother of Ufone (even though they are not relate d). Their sound clarity is really excellent. Their GPRS is a fast connecting one than Ufone as its EGPRS (Enhanced). The easy load facility is the excellent ide a of re-charging account from 10 to 1000 RS with unlimited validity. Telenor SMS works well too but a little slow but it reaches its destination, unlike Mobilin k with its disappearing SMS. International SMS does not come on Telenor and I di dnt know why, the service people said they have to register their network outside the country to solve this problem; they can do better than this as Rs.5 per int ernational SMS is somewhat costly. The bad points are online call center, you ha ve to wait about 5 to 7 minutes and then they answer your call. They do that on purpose to filter out the genuine callers from the simple problem callers. Telen or GPRS sometimes goes offline, this happens very rarely but it does happen, onc e its online then its very fast to browse the net. Telenor is the king when it c omes to connectivity, I mean u can pick up the phone and just dial , it will con nect, do that at any time and it will connect, Ufone does that too but sometimes you have to try two times to connect but not Telenor. My friends have told me t hat there is no disturbance or fluctuation when I call from Telenor and voice is crystal clear, this means their ad about crystal clear voice is true. Telenor s oon will emerge as a big cellular company in Pakistan their devotion and excelle nt services is giving a clear view that they are in Pakistan to do some business and will grip the large portion of subscribers. TELENOR TALKSHAWK: INTERNET PAKAGES: ACTIVATION PRICE VALIDITY VALIDITY CHARGING PULSE USAGE TR ACKING *345*901# 10+tax 3 MB 1 Day 64 kb *999#@pkr 0.1+tax

*345*902# *345*903# TELENOR Tariff Voice Telenor Telenor Telenor Friends Friends

30+tax 10 MB 90+tax 45 MB

7 Day 64 kb 30 Day 64 kb

*999#@pkr 0.1+tax *999#@pkr 0.1+tax

TALKSHAWK A1: to Telenor* Rs. 1 / min to Other Mobile Operators* Rs. 1.4 / min to PTCL* Rs. 1.4 / min & Family (Telenor to Telenor)* Rs 0.7/min & Family (International Numbers) Rs. 1.5/min

SMS Own network Rs. 1 Other networks Rs. 1 30 PAISA HAR NETWORK OFFER: Subscription Price* (Excl.tax) Time Period On 2.99 24 Hrs 1 day (expires at Midnight) + UK (Land) USA & Canada (Mobile+Land) Validity Rate Applicable

All Local Networks

Packages All Network Rate (excl. Tax) All Network Rate (incl. Tax) USSD Talkshawk 24 Hrs Rs. 0.30/20 sec Rs. 0.36/20 sec *345*255# TELENOR TALKSHAWK 24 hours: PACKAGES SUBSCPRIPTION(EXCL.TAXES) SUBSCPRIPTION(INCL.TAXES) TOTAL MIN FREE MIN(OTHER NETWORK) FREE MIN(TELENOR) ALL TALKSHAWK PRICE PLANS 7 8.37 7 4 3 TELENOR TALKSHAWK FREE MINUTES OFFER: Subscription Price (Excl. tax) Subscription Price (Incl. Tax) Free Min utes Bundle 1 7 8.37 10 Bundle 2 15 17.93 25 Bundle 3 30 35.85 50 TELERNOR 30 PAISA HAR NETWORK OFFER: Subscription Price* (Excl.tax) Time Period On 2.99 24 Hrs 1 day (expires at Midnight) + UK (Land) USA & Canada (Mobile+Land) Validity Rate Applicable

All Local Networks

Packages All Network Rate (excl. Tax) All Network Rate (incl. Tax) USSD Talkshawk 24 Hrs Rs. 0.30/20 sec Rs. 0.36/20 sec *345*255# 10 PAISA OFFER: Subscription Price Excl.tax 7 9am to 5 pm 1 day Time Period Validity

Packages Telenor No. (excl. tax) Telenor FnF (excl. tax) Talkshawk 30 Sec (per 30 sec) Rs. 0.10 Rs. 0.06

Talkshawk Har Min (per min) Rs. 0.20 Talkshawk A1 (1st Min) Rs. 0.28 n/a Talkshawk A1 (2nd min onwards) Rs. 0.20

Rs. 0.10 n/a

5 PAISA OFFER: Price Plan Telenor No. (excl. tax) Telenor FnF (excl. tax) TS 30 Sec, TS 24 Hrs Rs0.05 /30 sec Rs0.03 /30 Sec TS 63 Rs0.05 /30 sec TS Har Min Rs0.10 /min Rs0.05 /min TS A1 (first minute) Rs0.14 /min Rs0.11 /min TS A1 (2nd minute onwards) Rs0.10 /min Rs0.07 /min DJUICE Djuice 11 pm - 8 am 8 am 11 pm Telenor FnF Rs.4/Hour Rs. 0.5 Other Network FnF Rs. 1 International FnF Rs 0.5 (USA, Canada, UK (L)), Telenor to Telenor Rs. 0.50 Rs. 1.25 Telenor to Other Networks Rs. 1.25 Telenor to PTCL Rs. 1.25 SMS (any network) Rs. 0.20 / SMS MMS (Receiving) Free MMS (Sending any network) Rs. 5.00 / MMS Internet/WAP Usage Rs. 18.00 / MB (no additional Smart Tunes** Rs. 5 / SmartTune The Price Menu Level 11 pm - 5 pm 5 pm - 11 pm Telenor FnF Rs. 3.5 / hour Rs. 0.50 Other Network FnF Rs. 1 International FnF Rs 0.5 (USA, Canada, UK (L)), Telenor to Telenor Rs. 1.25 Telenor to Other Networks Rs. 1.25 Telenor to PTCL Rs. 1.25 SMS (any network) Rs. 0.20 / SMS MMS (Receiving) Free MMS (Sending any network) Rs. 5.00 / MMS Internet/WAP Usage Rs. 18.00 / MB (no additional Smart Tunes** 50% discount all day - Rs.9.00/MB (no

Rs. 4 (UK (m))

charges)

Rs. 4 (UK (m))

charges) additional charges)

WARID: Warid Telecom is a joint venture between Abu Dhabi Group & SingTel Group. Abu Dh abi Group entered into a strategic alliance with Singapore Telecom. Subsequent t o this transaction in July 2007, telecom giant SingTel acquired 30% percent equi ty stake in Warid Telecom, Pakistan, for US$758 million. This partnership is par t of a strategy to support Warid Telecoms continued growth and to enhance its mar ket position. Abu Dhabi Group, one of the largest business groups in the Middle East and the single largest foreign investor in Pakistan. It has diversified bus iness interests, offering strong financial resources and extensive management ex pertise that result in commercial success for several institutions. SingTels inve stment in mobile operations include, Advanced Info Service (AIS) Thailand, (21.4% ), Bharti Telecom Group India (30.5%), Optus Telecom Australia (100%), Globe Tel ecom Philippines (44.5%), Pacific Bangladesh Telecom (PBTL) - Bangladesh (45%), Telkomsel Indonesia (35%) and Warid Telecom Pakistan (30%). The Warid New Look: An evolution that strengthens the Warid identity while keeping the customers in focus Use of a more contemporary font & style to give a more approachable image

 This new logo encompasses the expanding reach of Warid not just in Pakistan but in an international footprint With our strengthened GPRS/EDGE network we would empower our customers to create their own life style networks Charges Zem 1 Second 30 Seconds 60 Seconds Airtime Zem Lowest Call Rate Zem ZEM TARIFF:

Friends & Family (On-Net) Friends & Family (Off-Net) On-Net (Warid to Warid) 0.03 Off-Net (Landline) 0.04 Off-Net (Other Mobile) 0.05

0.02 0.75 0.85 0.85

0.49 0.75 1.25 1.75 2.25

0.75 -

SMS On-Net (Warid to Warid) Off-Net (Other Mobile) International 5.00 MMS 3.00 3.00 VAS

0.50 1.00 5.00 3.00

0.50 1.00 5.00

0.50 1.00

Mobile Internet Re. 1.00/Unit Re. 1.00/Unit Re. 1.00/Unit Zem Talky 0.99/30sec 0.99/30sec 0.99/30sec Zem Talky International 3.00/30sec 3.00/30sec 3.00/30sec Warid Menu Services 2.00 2.00 2.00 Warid Phone book Backup Rs. 10/Month Rs. 10/Month Rs. 10/Month

GLOW TARIIFS

ZONG: We are resolute to provide our customers with an excellent service. This is only possible if customers converse with us. We value input from every customer and are open to suggestions, feedbacks, criticism which helps us in our efforts to p rovide the best services. Company Mission: To be the leading mobile Operator of Pakistan by continuously innovating and off ering exceptional quality services; to be a good corporate citizen and envoy of friendship between China and Pakistan. Vision: Make communication exciting. We will ensure possible service quality as per our license and the applicable le gal regime administered by the PTA. Customer services is at the core of our business and we will try to ensure our c ustomers stay in touch with loved ones at all time We will ensure clear and focused advertising and customer communication regardin g our products and services Customer services help line will abide by industry global standards. We will not use any unfair Commercial Practices while selling services to custom ers, as prescribed under the provisions of Telecom Consumers Protection Regulati ons 2009. ZONG PREPAID PACKAGES: Karachi Unlimited! With Zong, YOU have the opportunity to make unlimited calls to all your friends and family in the City of Lights - Karachi! Karachi is the city that is always o n the go, 24/7! Now Zong offers YOU unlimited calls to all friends and family 24 /7 only with Zong! By subscribing to Zong s Karachi Unlimited Offer, all Zong cu stomers living in Karachi and its selected suburbs (as shown in the map below) c an make unlimited calls to any Zong number.; Daily Karachi Unlimited Offer Zong believes in giving YOU the power to choose an offer to suit YOUR needs ther efore with Daily Karachi Unlimited Offer, Zong customers in Karachi and selected suburbs can make unlimited calls to any Zong number nationwide for an entire da y. To subscribe, SMS khi7 to 522 Short code The same for all the cities i-e 522 Zong Aik Second Make call for just 4 paisas per second! All Networks. All Numbers. All Time! Call 5 Friends and Family numbers for just 2 paisas per second. ZONG Family Pack Now set yourself free from worries about your mobile bills, minutes, charging in tervals, balance, late night hours, Day time hours, offer hours, non-offer hours . ZONG now brings ZONG Family Pack. By which you, your friends or your family can talk to freely without worry about how long you call and how much its going to co st. Now dial 930 and set yourself free. For example there are three ZONG prepaid subscribers called A, B and C. A can su bscribe to ZONG Family Pack by dialing 930 for a monthly charge of PKR 799+tax. ZONG 12 Aanay Call or SMS for only 75 paisas to any network and time! Talk for an entire hour - any hour, for only Rs.4.99 and for the first time in P akistan you can change the hour every day! 40 paisas extra will be charged during first minute 8 Aanay offer is only for one off-net number at a time and it can be changed any

time

8 Aanay offer can be selected by dialing 907 and each addition/modification will be charged at Rs. 15 + tax 30 Second Charging ZONG 12 Aanay is available at all ZONG Sales and Services Centers and selected r etail outlet across Pakistan Happy hour needs to be activated by the subscriber; every action/modification wi ll be charged at Rs5 Friends and family rate apply for 24 hours, for those customers who have subscri bed for happy hour, Friends and Family rates will not be applicable during that hour Happy hour can be modified once everyday Zong Super Offer ZONG now presents Late Night Offer which now allows ZONG subscribers to make unlim ited number of On-net calls for as long as they want as many times as they want between 0000 0700. ZONG customers will now have a simplified offer which is easy to understand and frees them from all hassles of minutes or hourly charging Our subscribers can avail this offer by sending sub to 913 or dialing 913 and pre sing 1 for confirmation First time subscription charges of PKR 4.99 + tax will also be applicable This offer will be effective from 28th August 2009

Postpaid Packages Zong postpaid packages details are as under. INTERNET PAKAGES ZONG time based packages Rs. 0.25 per min Applicable for all package plans To activate dial 905 Sms Sub<Space>Hour to 905 Activation charges Rs. 10 ZONG Mobile Internet Hourly package Another spectacular service from ZONG that will keep you entertained 24/7. After rocking the market with our services and all the amazing call rates, we are bac k with an outstanding feature for all packages; ZONG hourly based Internet packa ge. Internet was never this economical and easy. In just Rs. 15/hour surf all you wa nt and whenever you want! It is really that simple. Its time to step out of the bi ts and bytes charging domains to experience the joy and liberty of plain and rea l flat time based charging. And thats pretty logical too, why should you pay extr a when ZONG is offering you something which youve have been looking for. Monthly Unlimited Package Zong brings to you the most economical monthly package of Pakistan, designed to meet your needs of content downloading, without worrying about MBs you can now su bscribe to Zong Monthly Unlimited Package* and enjoy unlimited downloads for 30 days for just Rs. 200. Daily Mobile Internet Package Its time to step out of the bits and bytes charging domains to experience the joy and liberty of unlimited downloading. And thats pretty logical too, why should y ou pay extra when ZONG is offering you Good Night Offer After rocking the market with our Daily Mobile Internet Package, we are back wit h an outstanding package for all our internet users; ZONG Good Night Offer. This is the first and only data package of Fortnightly Bundle 500 SMS / day for 15 days for only Rs. 50 On exceeding 500 SMS a day, additional SMS to be charged as per tariff plan

 This offer would be valid for 15 days only In order to re-subscribe your number should be active and you must have sufficie nt balance available SMS Offer The subscribers of any China package will get a discount offer on SMS to China w hich will be charged PKR 1.5/SMS, compared to the regular rate of PKR 5/SMS Pakistans Best Daily SMS Bundle @ PKR2.50 + tax! ZONG always focuses on giving YOU innovative yet hassle-free products to make yo ur SMS communication easier! ZONG was the first operator in Pakistan to introduc e Daily SMS Bundle to Comparison between Ufone and Mobilink: The only strong competitor for Mobilink is Ufone. Below are the different plus p oints of both the companies. MOBILINK UFONE Covering more than 400 cities More than 10 million customers Roaming facilities in more than100 countries Market leader Mobilink market share is more than 52% The network codes 0300, 0301,0302 and 0306 Offering both prepaid and postpaid packages Value added services Web Sms Ringtones Pictures Gupshup corner GPRS Logs Yahoo Messenger SMS Triva Game Lounge 144 Dedication Service Fun Messaging Missed Call Alerts Mobile Banking Mobilink has more than200 franchise Mobilink was 1st company to launch EVD(Electronic Voucher Distribution) process 1st time in Pakistan Covering more than 325 cities More than 4.5 million customers Roaming facilities in more than 70 cities Lowest call and SMS rates Ufone market share is more than 22% Two network codes 0333,0332 Offering both prepaid and postpaid packages Value added services Web Sms GPRS MMS Ringtones Logs Java Games SMS Chat Pay Via SMS SMS To Television Themes PTCL SMS SMS Games Voice Mail

Ufone was the 1st company to launch GPRS in Pakistan SWOT Analysis

CHAPTER 3: RESEARCH METHODS METHOD OF DATA COLLECTION: Primary data: Prepare a questionnaire and did a survey. Secondary data: Through internet: Mobilink.com Ufone.com Waridtel.com Zong.com Telenor.com SAMPLE DESIGN: The main target of survey was the students of our university and our family memb ers and the questions were asked to them randomly. SURVEY (Questionnaire) This survey is to know about the best mobile network company in Pakistan and wha t should other networks do to become the best. NOTE: Please make sure that you s elect only one option. For Questions 8 14you can select more than one option.2 1. Your Age group? a) 15-30 b) 31-50 c) 51-So on 2. Your Gender? a) Male b) Female 3. Are You a Mobile User? a) Yes b) No 4. Which Mobile Connection do you Use? a) Mobilink b) Ufone c) Telenor d) Warid e) Zong 5. Which Mobile Network do you think is the Best? a) Mobilink b) Ufone c) Telenor d) Warid e) Zong 6. As there are many mobile companies in the market, do u think because of the competition the services are improving? a) Yes b) No 7. Why do you think the network you suggested is best? a) Good Services b) Low call rates

c) d) 8. a) b) c) d) 9. a) b) c) d) 10. a) b) c) d) 11. a) b) c) d) 12. a) b) c) d)

Wide coverage Other Your suggestions for Mobilink to be the best in the market? Improve their Service Bring their call rates down Enhance their coverage Other Your suggestions for Ufone to be the best in the market? Improve their Service Bring their call rates down Enhance their coverage Other Your suggestions for Zong to be the best in the market? Improve their Service Bring their call rates down Enhance their coverage Other Your suggestions for Warid to be the best in the market? Improve their Service Bring their call rates down Enhance their coverage Other Your suggestions for Telenor to be the best in the market? Improve their Service Bring their call rates down Enhance their coverage Other

13. What do you think should other Mobile Companies be allowed to start thei r business in Pakistan? a) Yes b) No 14. Do you think when new companies will come in the market the service will improve? a) Yes b) No 15. What packages do you use the most? a) SMS packages b) Call packages c) Internet Packages Content validity: The survey is done personally by the members, so the content available is all va lid. Statistical technique: The following statistical technique was used in making this report. 1. Collection of primary data. 2. Making of questionnaire. 3. Taking personal interviews. 4. Concluding results.

CHAPTER 1. MALE 22

4: RESULTS Your Gender? FEMALE 38

FREQUENCY AND PERCENTAGE: Frequency Percent

Male 22 Female 38 Total 60 GRAPH:

36.7 63.3 100.0

GENDER-WISE USERS: The number of users of each company on the basis of gender as per our analysis c an be seen below: MOBILINK MALE 11 4 FEMALE 9 8 MOBILINK: FREQUENCY AND PERCENTAGE: Frequency Male 11 55.0 Female 9 45.0 Total 20 100.0 GRAPH: Percent UFONE 3 7 WARID 2 8 TELENOR ZONG 2 6

UFONE: FREQUENCY AND PERCENTAGE: Frequency Percent Male 4 33.3 Female 8 66.7 Total 12 100.0

GRAPH:

WARID: FREQUENCY AND PERCENTAGE: Frequency Male 3 30.0 Female 7 70.0 Total 10 100.0 Percent

GRAPH:

TELENOR: FREQUENCY AND PERCENTAGE: Frequency Male 2 20.0 Female 8 80.0 Total 10 100.0 GRAPH: Percent

ZONG: FREQUENCY AND PERCENTAGE: Frequency Percent Male 2 25.0 Female 6 75.0 Total 8 100.0 GRAPH:

2. 15-30 36

Your Age group? 31-50 51-Above 16 8

FREQUENCY AND PERCENTAGE: Frequency 15-30 36 60.0 31-50 16 26.7 51-Above 8 Total 60 100.0 GRAPH: Percent 13.3

3. YES 60

Are You a Mobile User? NO 0

FREQUENCY AND PERCENTAGE: Frequency Percent Yes 60 100.0 GRAPH:

4. Which Mobile Connection Do You Use? Mobilink Ufone Warid Telenor Zong 20 12 10 10 8 FREQUENCY AND PERCENTAGE: Frequency Mobilink 19 Ufone 13 21.7 Warid 11 18.3 Telenor 10 16.7 Zong 7 11.7 Total 60 100.0 GRAPH: The Result of this question clearly shows that Mobilink has the highest Rate of customers, which is followed by Ufone. In 60 people survey, 20 people adopted Mo bilink which shows that they have the largest market share. 5. Which Mobile network do you think is the best? Mobilink Ufone Warid Telenor Zong 18 13 10 11 8 FREQUENCY AND PERCENTAGE: Frequency Mobilink 17 Ufone 14 23.3 Warid 11 18.3 Telenor 11 18.3 Zong 7 11.7 Total 60 100.0 GRAPH: According to the Survey the best mobile network is Mobilink, 18 people have said Mobilink out of 60 which prove them the best in the market. 6. Why do you think the connection Mobilink Ufone Warid Good service 5 3 4 Low call rates 4 6 2 wide coverage 10 3 3 other 1 0 1 2 you choose is best? Telenor Zong 3 3 4 2 1 2 1 Percent 28.3 Percent 31.7

MOBILINK: FREQUENCY AND PERCENTAGE: Frequency Percent Good Service 5 25.0 Low Call Rates 4 20.0 Wide Coverage 10 50.0 Others 1 5.0 Total 20 100.0 GRAPH: UFONE: FREQUENCY AND PERCENTAGE: Frequency Percent Good Service 3 25.0 Low Call Rates 6 50.0 Wide Coverage 3 25.0 Total 12 100.0 GRAPH:

WARID: FREQUENCY AND PERCENTAGE: Frequency Percent Good Service 4 40.0 Low call rates 2 20.0 Wide Coverage 3 30.0 Others 1 10.0 Total 10 100.0 GRAPH:

TELENOR: FREQUENCY AND PERCENTAGE: Frequency Good Service 3 Low Call Rates 4 Wide Coverage 1 Others 2 20.0 Total 10 100.0 GRAPH: Percent 30.0 40.0 10.0

ZONG: FREQUENCY AND PERCENTAGE:

Frequency Good Service 3 Low Call Rates 2 Wide Coverage 2 Others 1 12.5 Total 8 100.0 GRAPH:

Percent 37.5 25.0 25.0

Most of the People who chose Mobilink think that Mobilink is best because of the ir good service and wide coverage. And people also chose Ufone because of their low call rates and good service. 7. Your suggestions for Mobilink to be the best in the markets? MOBILINK: Improve their service Bring their call rates down Enhance their coverage Other 23 19 11 7 FREQUENCY AND PERCENTAGE: Frequency Percent Improve their service 23 38.3 Bring their call rates down 19 Enhance their coverage 11 18.3 Other 7 11.7 Total 60 100.0 GRAPH: In this question 19 people suggested that Mobilink should bring their call rates down and 23 suggested that they should improve their service then they can be t he best in the market. 8. Your suggestions for Ufone to be the best in the market? UFONE: Improve their service Bring their call rates down Enhance their coverage Other 16 18 15 11 FREQUENCY AND PERCENTAGE: Frequency Improve their service Bring their call rates Enhance their coverage Others 11 18.3 Total 60 100.0 GRAPH: In this Question 16 People suggested that Ufone should improve their service and 18 said that they should bring their call rates down to be the best in the mark et. 9. Your suggestions for Zong to be the best in the market? ZONG: Improve their service Bring their call rates down Enhance their coverage Other 14 20 13 13 Percent 16 26.7 down 18 15 25.0

31.7

30.0

FREQUENCY AND PERCENTAGE: Frequency Improve their service Bring their call rates Enhance their coverage Others 13 21.7 Total 60 100.0 GRAPH: In this question 14 People said that Zong should improve their service and 20 pe ople said that they should bring their call rates down to be the best in the mar ket. 10. Your suggestions for Warid to be the best in the market? WARID: Improve their service Bring their call rates down Enhance their coverage Other 17 12 19 12 FREQUENCY AND PERCENTAGE: Frequency Improve their service Bring their call rates Enhance their coverage Others 12 20.0 Total 60 100.0 GRAPH: About 17 people suggested that they should improve their service and 19 suggeste d that they should enhance their coverage to be the best in the market. 11. Your suggestions for Telenor to be the best in the market? TELENOR: Improve their service Bring their call rates down Enhance their coverage Other 23 19 11 7 FREQUENCY AND PERCENTAGE: Frequency Improve their service Bring their call rates Enhance their coverage Others 7 11.7 Total 60 100.0 GRAPH: For Telenor about 23 people suggested that they should improve their service and 19 people suggested that they should bring their call rates down to be the best in the market. 12. Should other networks be allowed to start their business in Pakistan? YES NO 50 10 FREQUENCY AND PERCENTAGE: Percent 23 38.3 down 19 11 18.3 Percent 17 28.3 down 12 19 31.7 Percent 14 23.3 down 20 13 21.7

33.3

20.0

31.7

Yes No Total GRAPH:

Frequency 50 83.3 10 16.7 60 100.0

Percent

13. As there are many mobile companies in the market, do u think because of the competition the services are improving? YES NO 41 19 FREQUENCY AND PERCENTAGE: Yes No Total GRAPH: Frequency 41 68.3 19 31.7 60 100.0 Percent

14. Do you think when new companies will come in the market the service will improve? YES NO 51 9 FREQUENCY AND PERCENTAGE: Yes No Total GRAPH: 15. What packages do you use the most? SMS PACKAGES CALL PACKAGES INTERNET PACKAGES MOBILINK 11 5 4 UFONE 8 3 1 WARID 7 3 0 TELENOR 7 2 1 ZONG 6 1 1 MOBILINK: FREQUENCY AND PERCENTAGE: Frequency Percent SMS packages 11 55.0 Call Packages 5 25.0 Internet Packages 4 20.0 Total 20 100.0 GRAPH: Frequency 51 85.0 9 15.0 60 100.0 Percent

UFONE: FREQUENCY AND PERCENTAGE: Frequency Percent SMS Packages 8 66.7 Call Packages 3 25.0 Internet Packages 1 8.3 Total 12 100.0 GRAPH:

WARID: FREQUENCY AND PERCENTAGE: Frequency Percent SMS Packages 7 70.0 Call Packages 3 30.0 Total 10 100.0 GRAPH:

TELENOR: FREQUENCY AND PERCENTAGE: Frequency Percent SMS packages 7 70.0 Call Packages 2 20.0 Internet Packages 1 10.0 Total 10 100.0 GRAPH:

ZONG: FREQUENCY AND PERCENTAGE: Frequency Percent SMS Packages 5 62.5 Call Packages 1 12.5 Internet Packages 2 25.0 Total 8 100.0 GRAPH:

CHAPTER 5: DISCUSSION, IMPLICATIONS, FUTURE RESEARCH AND CONCLUSIONS CONCLUSION: The research conducted by us through survey and interviews, we here by concludes that Mobilink is the best mobile network company in Pakistan. They have highest number of customers because they are offering the best possible services to the m. Thats why they are the market leader among all the mobile companies. IMPLICATIONS AND RECOMMENDATIONS: After the research and the survey we conducted these are the following recommend ations for every network. Mobilink should: Bring their CALL and SMS rates down. Improve their Service Offer MMS. Ufone should: Improve its service. Bring their call rates down. Increase the time period on 250 Rupees scratch card. Bring their International call charges down. Warid should: Increase its network coverage to more cities. Improve its service. Telenor should: Increase its network coverage to more cities. Bring down their call rates Decrease their international call rates. Zong should: Improve their service. Increase their network coverage to more cities. Decrease their call rates LIMITATIONS: The survey was limited within the premises of NED University of Engineering and technology and the local area of the group members. REFERENCES: www.google.com www.waridtel.com www.ufone.com www.scribd.com www.mobilink.com www.telenor.com www.zong.com APPENDIX: 1. Your Age group? 2. Your Gender? 3. Are You a Mobile User? 4. Which Mobile Connection do you Use? 5. Which Mobile Network do you think is the Best? 6. As there are many mobile companies in the market, do u think because of the competition the services are improving? 7. Why do you think the network you suggested is best? 8. Your suggestions for Mobilink to be the best in the market? 9. Your suggestions for Ufone to be the best in the market? 10. Your suggestions for Zong to be the best in the market? 11. Your suggestions for Warid to be the best in the market? 12. Your suggestions for Telenor to be the best in the market? 13. What do you think should other Mobile Companies be allowed to start thei r business in Pakistan? 14. Do you think when new companies will come in the market the service will improve?

15.

What packages do you use the most?