Name: Course Title: Assignment: Due Date: Submitted to:

Ahsan Zamir Principles of Marketing 1 26-07-2011 Ma;am Sara Sallahuddin

Marketing :Is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. Adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Comparison of different definitions:Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Kotler.

Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. The Chartered Institute of Marketing (CIM).

The right product, in the right place, at the right time, at the right price Adcock.

Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends. Palmer.

Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints - technical (economic) and ethical (social) - create the transactions or flows which resolve market separations and result in exchange and consumption. Bartles.

Own Definition:Marketing is a process in which all the companies and organization do work to their customers for the betterment of their companies to get maximum revenue.

Job Description:Main Job Tasks and Responsibilities

manage and coordinate all marketing, advertising and promotional staff and activities conduct market research to determine market requirements for existing and future products analysis of customer research, current market conditions and competitor information develop and implement marketing plans and projects for new and existing products manage the productivity of the marketing plans and projects monitor, review and report on all marketing activity and results determine and manage the marketing budget deliver marketing activity within agreed budget develop pricing strategy liaison with media and advertising

Education and Experience

business or marketing-related degree or equivalent professional qualification experience in all aspects of developing and maintaining marketing strategies technical marketing skills proven experience in customer and market research relevant product and industry knowledge experience with relevant software applications

Key Competencies

excellent written and verbal communication skills organization and planning problem analysis and problem-solving team-leadership formal presentation skills adaptability innovation judgment decision-making collaboration