MOBILE MONEYSEARCH FOR SYSTEMS UNIFICATION

BY:KARIUKI GATHITU

SYSTEMS ARCHITECT

MOBILE MONEY FRENZY

The proliferation of mobile money services is imminent. Users are more and more inclined to the more ecient and convenient mobile money for banking and transactions. Mobile money oers portability, speed, eciency and most importantly convenience. Merchants and banks have to keep up with increasing user demand for mobile money acceptance as a requirement. The Banking and Telco industry ghting over mobile money consumer domination

MARKETS
MAROC TELECOM (VIVENDI) SOMTEL MASARY HORMUUD TELECOM

MTN AIRTEL ORANGE(SONATEL) PAGATECH TIGO TXTNPAY SPLASH CASH MONEYBOX

YU(ESSAR) SAFARICOM AIRTEL ORANGE ZANTEL UT MOBILE MTN TIGO VODACOM TELMA ECONET WIRELESS

CELPAY

ORANGE

MTN

NORTH AFRICA

CENTRAL AFRICA SOUTHERN AFRICA

WEST AFRICA

EAST AFRICA

TELECEL (ORASCOM) MOBILE TRANSACTIONS ZANACO WIZZIT VODACOM

AIRTEL CELPAY STANDARD CHARTERED MOPAY MTN

OPPORTUNITY
MOBILE OPERATOR
New revenue channel (e.g., share of fees) Increased customer acquisition. Increased data trac. Increased ARPU. Increased customer retention. Reduced billing costs. Opportunity to up-sell mobile content and postpaid service. Meet corporate social responsibility agenda. Enhanced brand image. Increase margins in internal products such as airtime.

BANK
Extended banking penetration and reach into untapped market. Increased number of transactions. Low acquisition cost. Reduced operational cost. Increased customer stickiness. Opportunity to up-sell other banking products (e.g., mortgage, loans, insurance) Fulll governments service obligations. Increased security options in advanced handsets in comparison to cards.

MERCHANT
Reduced transaction and maintenance costs. Reduced transaction processing time. Reduced labor costs. Reduction in lost sales. Ubiquitous channel to accept customer payments. Good audit trail and secure ticketing. Increased amount of customer data for marketing. Quicker transaction than cash at the point of sale. Increase margins in internal products such as airtime.

SYMBIOTIC INNOVATIONS

CHALLENGES
Management of Transaction Security risk due to human error/ intervention No Integration Manual Interaction Delay in processing (24-72hrs)

ORGANIZATION

Perpetual cost of manual labour No Automation No nested/compound transaction No Aggregation Regulatory compliance

SOLUTIONSINCREASED SECURITY REAL-TIME PROCESSING & INCREASED TRANSACTION SPEED INTEGRATION AUTOMATION

ERP

T24

AGGREGATE PAYMENT CHANNEL COST EFFECTIVENESS

MANAGE FINANCIAL INFORMATION NESTED/COMPOUND TRANSACTION (GROUP DYNAMICS)

NORMAL FLOW vs
EXTERNAL DATA
PHONE MPESA/ZAP. TRANSACTION

DOWNLOAD

UPLOAD

RECON

CORE

THE BIGGER PICTURE

BRANCH

BRANCH

BRANCH

BRANCH

BRANCH

BANK CORE SYSTEM

BRANCH