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Use of Natural Resonant Vibrational Frequencies

And Resonant Vibrational Mode Shapes

To Measure Performance Characteristics of Fishing Rods

There are two theories that form the basis for this technology:
• That the natural resonant vibrational frequencies of a fishing rod precisely describe
the stiffness of the rod as it is used – in a dynamic setting.
• That, when a fishing rod is vibrated at its higher natural frequencies, the locations of
the “nodes” or points of minimal motion, precisely describe the stiffness distribution
of the rod as it is used – dynamically.

Frequency Theory

It is a well-developed fact that two structures with the same weight, weight distribution and
stiffness will have the same natural resonant vibrational frequencies. If the weight and weight
distribution are held constant but the stiffness is increased, the natural resonant frequencies of the
structure will increase also. The simpler the structure, the more direct the relationship between
the stiffness change and the frequency changes.

This theory was applied to golf shafts by Dr. Joseph Braly in 1977 (US Patent 4,122,593). In
this application, the first natural vibrational frequency of a golf shaft is used to measure its
stiffness.

275.5
cpm

Sketch of Dr. Braly’s Frequency Measuring Device

Fishing rods are even simpler structures than golf shafts, since they have virtually no

The current method of measuring the stiffness of a fishing rod is to mount the fishing rod
horizontally, held only at the grip. A weight is then placed on the tip, and the tip is allowed to
deflect. The relative distance of the deflection compared to other rods is used to determine the
rod’s stiffness rating. There are no standards for the method of gripping the butt section, the
mass of the weight used, or the amount of deflection for different standard terms used to describe
rod stiffness.

W
Current Method of Measuring Fishing Rod Stiffness
Node Theory

Most structures have more than one natural resonant vibrational frequency. For the simplest
structures (the strings of a violin or guitar) the frequencies are simple mathematical multiples
(harmonics) of the lowest resonant frequency. A fishing rod is only slightly more complex: it is
held at only one end, and the stiffness is not the same throughout the rod. The rod is
considerably stiffer at the butt than at the tip. The distribution of stiffness varies greatly from
one rod to another, depending on how it is intended to be used.

If a fishing rod is vibrated at any of its higher natural frequencies, vibrational “lobes” will form.
These lobes will have a roughly sinusoidal shape, and there will be small concentrated areas
between lobes where the fishing rod is virtually stationary. These points are called “nodes.”
Node 2 Node 1

65.5 Hz

Rod Vibrated at Its 3rd Natural Resonant Frequency, Showing Lobes and Nodes

There is a very strong relationship between the distribution of stiffness in the rod and the location
of these nodes. For example, compare three rods that have the same stiffness at the butt and tip,
but have different stiffness distributions between, as shown below.

Rod A
S tiffn ess
Rod B

Rod C

Butt Tip

Three Different Rod Stiffness Profiles

If Rods A, B and C are all vibrated at their third natural resonant frequency, the lobe sizes and
node locations will be very different. The nodes on Rod A will be closest to the tip, followed by
the nodes for Rod B, and lastly Rod C.

Rod C Node Locations

The current method of measuring the stiffness distribution of a fishing rod is purely judgmental.
A rod like with a stiffness distribution like Rod A would be called a “Fast” rod; one like Rod B
would be called “Moderate;” and one like Rod C would be called soft or “Parabolic.” These
terms have no thresholds or values associated with them.

Theories Combined

If Frequency Theory and Node Theory are combined, we now have two tools that give us the
capability to describe the overall stiffness and stiffness distribution of a fishing rod with a high
degree of precision. We also have a method for distinguishing between two rods that are each
suited for different species, sizes of fish and methods of presentation.

Using the method currently employed in the market, sensitive 6-ft walleye-specific rod with a
stiffness distribution like Rod B above would probably be called a 6-ft medium rod. However, a
6-ft rod intended for bass fishing, with a stiffer action and a stiffness distribution like Rod A
would also be called a 6-ft medium rod. These rods would be sold in different markets, and the
rating only has meaning within the sub-market, species and presentation techniques at hand.

On the other hand, the Frequency/Node system would give a more meaningful description of the
two rods. The walleye rod might be a 6-ft 30-Hz rod with nodes at 4 and 22 inches. The bass
rod could be a 6-ft 42-Hz rod with nodes at 3½ and 18 inches.
Implementation of Frequency Matching Technology
In Fishing Rods

First of all, I think it would be useful to explain the similarities and to draw some distinctions between the
Frequency Matching technology we have licensed from Royal Precision Golf and the technology I am
proposing here.

• The Frequency Matching technology for golf clubs and shafts was originally patented by Dr. Joe
Braly in the late 1960’s. Only one patent is currently in force. There are two elements to the
technology:
1. Frequency is a better way to measure the stiffness of a golf shaft in play than static
deflection (simple bending with a weight).
2. There is a natural progression of stiffness for virtually all golfers - as clubs get shorter,
they need to get stiffer in a linear relationship.

275.5
cpm

• The technology that we have developed agrees with Dr. Braly’s first conclusion – frequency is a
better way to measure the dynamic stiffness of a golf club… or a fishing rod.

Node 2 Node 1

65.5 Hz

• The technology we have developed goes beyond Dr. Braly’s patents and ideas in several areas:
1. Dr. Braly’s technology is only concerned with the first natural frequency (“cpm”) of a golf club. We look
at a minimum of two higher natural resonant frequencies.
2. Dr. Braly’s technology is not concerned about the stiffness distribution in the shaft. We are – very much.
3. Dr. Braly’s patents rely on a single deflection of the club, and measures only the first natural frequency
as the shaft’s vibration damps down. We excite the rod continuously and look for resonances.

• Our technology was developed independently of any activity by Royal Precision Golf. It is derived from
our patented Mode Sync golf club technology.
Technology Implementation

There are three levels at which we can implement this technology. Each can be implemented separately, all
can be implemented together, or the three could be implemented sequentially in stages. The three separate
levels of implementation are…

• In design and verification of the performance of our designs

• As a new way of assuring that our rods are consistent
• As a new way of describing rod action and power for the consumer

At this point, we have only filed a disclosure statement on this technology. We are in position to
move forward with one or more patents, but it is not urgent to protect our position.
Each of these levels has benefits and costs associated with implementation. The paragraphs
below describe what we have already done, and what would be required to implement the
technology at each level.

Design & Design Verification

This process is already implemented in PI. We use this technology especially when we have a
“target” rod that we are trying to equal or surpass. Using the 2 separate pieces of analysis
equipment we constructed in 1997, we can find the natural frequencies and node locations of the
target rod. Then we design and build our prototype, and test it side-by-side with the target,
modifying the patterns, the mandrel, even the guide type and spacing, until we have the desired
frequencies and node points. We have found that we can pass the “golden-elbow” test far more
consistently using this technique than simply building to a deflection profile.

The open questions are if/how we market this, or do we keep it a trade secret? I recommend that
we keep this specific application of the technology a trade secret as long as it is the only level we
have implemented. Even with patents, this application of the technology would be virtually
impossible to defend, because it would be practiced in the back labs of our competitors. There
are no obviously measurable product characteristics that we could use to prove that a competitor
is in violation.

Implementation as a Production Quality Assurance Tool

Perhaps the highest level of benefit would come from using frequency matching and node
locations as a quality assurance check. To maximize the benefits and minimize the cost impact,
the test should be done on blanks prior to painting. The current production method used by
Maibor on golf shafts would make sense. The blanks are frequency tested after the mandrel is
extracted, the tape is stripped and the blank has been cut to length. This frequency should be
slightly higher than the final frequency. The difference between this “raw” frequency and the
target frequency can be used to determine the amount of material to be removed in sanding. The
node locations of the raw blank will determine where the material needs to be removed.

There are four things that need to be done to implement this technology for quality assurance:

1. We need to build a version of our “rod shaker” that is more production friendly. For
example, we need
• a faster clamping method that is set up for blanks instead of complete rods,
• a simpler way of getting the unit tuned to a desired frequency,
• simpler power controls, and
• a “ruggedized” way of shaking the rod (maybe heavy duty speakers, maybe an
electric motor).
None of these are difficult challenges. A machine suitable for manufacturing use could
be developed and tested for \$7,500 to \$10,000 in about 90 days. Depending on the
complexity of the waveform generator required and the method of shaking the rod, these
machines should cost between \$1,500 and \$3,500 each.
2. We need to develop a system of tolerances for frequency and node location. This would
require some work at the factory…
• looking at current production batches of blanks,
• determining what tolerances the factory are typical now for frequency and
node locations at different quality levels, and
• correlating these to distinguishable differences in rod “feel.”
Starting this process would require 2-3 weeks, and could be integrated with the training
program for the technicians that would be using the machine in production. Afterward,
the factory technicians would have to participate in collecting additional statistical data to
substantiate early conclusions and sharpen our estimates.
3. We need to set in-process sample rates for the factory to determine what percentage of
the blanks and/or complete rods would be checked at each level of quality. For Techna
AV fly rods, we might want to inspect 100%; lower levels could be set for other fly rods
and lower yet for saltwater and freshwater actions. These levels need to be set in
conjunction with the Quality Assurance staff here and in Asia, and including the input of
the factory engineers.
4. We need to work with the factories to develop a cost impact for implementing this
technology. This cost will include the cost of doing the test, plus some predicted change
in blank scrap rate as a result of the test. This would be determined from the statistical
data the factory collects after the system is set up in the factory.

From the limited data we have, we project that implementation of this technology in production
would have the effect of raising the “feel” consistency of our fly rods above the Sage rods we
have tested. We would also have a much better story than they do.

If we want to implement this level of the technology in a Fenwick fly rod series for the May ’00
sales meeting, we need to move forward on the project immediately after the May ’99 sales
meeting. At that time, PI would have to begin immediate development of a production-friendly
rod frequency-analysis machine. The development should be complete not later than August
’99. At that time, we would ship the machine to OTG-DG and spend 2-3 weeks there evaluating
blanks, developing tolerances, training OTG-DG technicians in use of the machine, and starting
the negotiation of the cost impacts of implementation. This should put OTG-DG in position to
receive a new rod design based on this technology in September or October, with enough
development and production test time to support a May ’00 introduction.

Implementation in the marketplace would require an effort similar to but not quite as complex or
complete as the implementation of a whole new rod rating system. Many of the elements
overlap, but we would not have to impose a whole new numbering system on the public at the
beginning. From a public perception standpoint, the rating system could follow this
implementation, and would be a natural outgrowth of it. At the end of the first year (or two), the
consumer should be asking, “How does Fenwick make their rods so consistent?” The answer
would come in the next year: “Because they are using Frequency Matching to test their rods, and
now they’re going to share that knowledge with you.” It is a multi-year campaign that must be
on-message consistently from throughout the campaign for it to stick in the consumers’ minds.

This is patentable technology.

A New Consumer System for Rating Rod Performance & Behavior

The current systems that our competitors and we use to describe the performance and behavior of
a rod do not do the job. As a result, we leave the consumer confused about what rod to buy, and
why one rod is better or more expensive than the next. There are three problems with the current
systems used to describe rod action and power to consumers. The Fenwick Action/Power
concept was an improvement, but it is not understood widely and suffers from some of the same
problems listed below.

• The ratings are descriptive but are not quantitative – there is no specific value for
what “Medium” means or how much different it is from “Medium-Heavy.” The fly
rod line-weight rating system is slightly better, but it still suffers from a second
problem that most other systems also have: the issue of “Fast” vs. “Moderate.” How
fast do you have to be to be “Fast?” Where does “Fast” end and “Extra Fast” begin?
• They’re arrived at by subjective human judgements – I call it the “golden elbow”
system. The problem with it is that Barry Day’s elbow and Vic Cutter’s elbow have
different opinions of what a Medium is… at least they usually do on Tuesdays. On
Wednesdays, they usually are closer together, unless Barry has lunch at the L.C.
Stadium Lounge. Then you have to factor in…
• the difference in gravity between Spirit Lake and Huntington Beach,
• the barometric pressure,
• wind chill factor,
• hours of sleep the night before.
On several occasions we have given each of these great fishermen the same rod on
two different days, and we have gotten two different opinions of the action of that
rod. Not to pick on them – they are more consistent than anyone I know. The bottom
line is that no human is consistent enough.
• The systems are all based on static measurements of deflection and bend profile, but
rods are used in a dynamic way. A 6’6”MH Hank Parker crankbait rod and a Techna
AVC66MH baitcasting rod have close to the same deflection, but they sure don’t feel
the same. Dynamically, they aren’t even close.

There are four technical aspects that need to be in place to make Frequency Matching useful to
the angler:

1. He needs to understand that frequency is a better way to express the stiffness of a rod.
Golfers understand this about their clubs, so there is some history that it can be done, as
well as how.
2. He needs to understand that the node locations are a much more precise and descriptive
way to express exactly how “fast” or “moderate” a rod really is.
3. He needs to know that there are “ideal” frequency ranges and node-location ranges for
each different style of fishing and rod length. For example…
• The ideal frequency for a 6’6” crankbait rod is between 30 and 35 Hz,
regardless of what it is made of.
• The ideal node locations are around 4” from the tip and 22” from the tip. A
6’6” topwater rod should be much higher frequency – above 50 Hz – and the
nodes should be closer to the tip – 3½” to 3¾” and 19½”.
• Fly rods are a little more rational, probably because they have to be able to
keep a standard-weight line in the air, and that requires a specific frequency
response to loading. A good 5# rod (regardless of length!) has a frequency
around 19 Hz ±1; a 6# is in the 22 Hz ±1 range. Node locations vary with the
“speed” of the rod, but the first node is around 7½” to 8½” and the second
node is between 40” and 44”.
A very sophisticated fisherman could get to the point that he knew what frequencies and
node locations within these ranges work best for him.
4. We would need to start including the design frequency and node location data in the
variable copy on our rods.

Some further technical work - an absolute maximum of 3 months - would be needed to identify
“ideal” frequency and node-location ranges for some casting & presentation styles we haven’t
already analyzed. With an expenditure in the range of \$5,000 - \$10,000, we should be able to get
some academic backup from Dr. Ken McConnell at Iowa State. He was the key resource in the
development of Mode Sync technology for Fenwick Golf.

By far the most costly and difficult aspect is the communication of the system to the angler. It
would require a complex thrust including PR/press relations, some advertising, consumer shows
and grassroots work with store managers and clerks. The sports and outdoor writer group would
be particularly important in the promotion of this system, because a consumer is more likely to
read a long explanation by a theoretically unbiased writer than from us. PI would have to distill
this complex theory down to understandable concepts, and would have to be available for
extensive interviews by writers. It would take time and money – how long and how much are
questions I do not have the knowledge to answer, but a plan could be developed with Marketing
and Sales as team members.

This technology is patentable, and a patent should be pursued if we choose to take this approach.