Leonard D.

Friedman
Overland Park, KS. 66224 lenfriedman1@yahoo.com Mobile 585-503-5474

SUMMARY OF QUALIFICATIONS Dedicated strategist with a forward thinking approach to create profitable growth within organizations. Expert in tactical implementation of business strategies. Dedicated and creative executive with demonstrated success in cultivating and motivating employees. Demonstrated P&L experience. Proven ability to stabilize, recruit, organize, and structure organizations for growth, while leading the tactical implementation. PROFESSIONAL EXPERIENCE INTERTEK (ETL) (Temporary Position as Consultant) 2011- Dec 2011 International $3B+ Testing laboratory and NRTL Business Development Manager, North America As a global testing and certification company for over 100 years, ETL brand and acceptance is rapidly growing within the Security Industry as an alternative to U.L. & FM. The charter of Business Development Manager is to continue penetration within the Security Industry by: Involvement with Security Industry Associations Gaining greater acceptance by AHJs and Insurance Companies Develop and implement various strategies for sales force Lead the North American organization in growing revenues and market share. RISCO Group Inc. 2008 2011 Melville, NY A recognized leader in the global security solutions market, RISCO Group designs, develops, manufactures, and markets end-to-end security solutions. RISCO Group is comprised of four divisions Integration, Integrated Video, Access Control, and Intrusion. Privately held Israeli concern with worldwide presence and revenues of US$ 130 million. President and CEO Selected by Chairman to bring the integration platform to North America and to create a new and progressive organization from the ground up. Established New York corporate office for North American operations. Recruitment of personnel for all departments- Sales, Logistics, Technical, Financial, Business Development. Completed full infrastructure in 120 days from start. Developed comprehensive strategic business plan and oversaw its implementation. Leveraged relationships with top industry Integrators and Distributors resulting in 8% increase in sales, while reducing operating expenses Solidified numerous partnerships with needed strategic suppliers and OEM accounts. Successfully negotiated UL contracts for regulatory listings. Expanded into 3 new vertical markets with unique new product and market solutions. Presented a series of potential acquisitions to the board.

Bosch Security Systems 2002 2008 Fairport, NY Member of the Robert Bosch Corporation, a privately held concern with revenues in excess of $75 billion. Bosch is the third largest manufacturer of security systems in the world with a diversified portfolio that includes products in each of the four main categories of electronic security Intrusion, CCTV, Fire and Access Control. Vice President Strategic Initiatives Developed, managed and moderated 6 focus group meetings to gain Voice of Customer. Active participant in the integration of acquisitions. Vice President of Marketing Americas Developed the first Commercial/Integrator dealer program in the industry (Bosch Certified Security Dealer). Grew the BCSD program to over 800 dealers with minimum volume commitments representing strong double digit growth. Created and manage the Dealer Advisory Board. This represents 12 of the top Bosch Dealers in North America. Designed 3 award winning advertisements along with collateral materials, introducing new products to the marketplace. Vice President of Sales Central Created and implemented the North American Distribution Sales Strategy with a highly complex existing goto-market plan, minimizing channel conflicts and maximizing results. Distribution strategy drove $7M in incremental business in first year of operation. Central Region and Canada sales leadership provided above plan performance 3 consecutive years managing both direct sales people and 7 manufacturers representative organizations. Developed, managed and moderated 6 focus group meetings to gain Voice of Customer. Active participant in the integration of numerous acquisitions during the past few years. SecureNet Alarm Systems, Inc. 2001 2002 Wichita Kansas Large growing regional Security Dealer in Midwest with over 30,000 accounts. Vice-President, Sales & Marketing Responsible for opening 4 new offices. Recruited and trained all new personnel Full P$L responsibility for the new branches Managed marketing budget to maximize results through a myriad of media sources. Started a commercial division, builders/new construction division, and expanded use of First Alert Professional throughout all 6 markets. Ademco Group/Division of Honeywell 1987-2001 A $35 billion diversified Multi-national Corporation engaged in the manufacture and selling of industrial and consumer products. Automation and Control Solutions is a $12 billion division specializing in sensing, controls and security products. Director of National Accounts Grew National Accounts division from $10M annual to over $250M in 6 years. Maintained 15 consecutive years of double or triple digit growth. Planned and deployed regional dealer meetings and events. Directly managed a staff of 8 employees including 4 National Account Managers and 4 Business Development Managers. 100% of team was above plan every year Maintained pricing strategies for all National Accounts, exceeding margin goals. EDUCATION San Diego Pacific University (SDPU) Ph.D. Marketing