AMELIA GUNDERSEN-HERMAN

agh@ygm.com . 570.444.3576 . 3463 Indian Queen Lane, Philadelphia, Pa 19129

Education: Philadelphia University Philadelphia, PA BS in Fashion Industry Management Concentration in Law and Society Graduation May 2013, GPA 3.3 Noteworthy Course Work: Integrated Manufacturing Technology Fashion Journalism International Product Manufacturing (on location in China) Visited textile, garment, & Dye factories. Attended trade-fair. Meetings with sourcing companies. Cultural excursions. International Marketing Principles of Management Survey of the Global Apparel Industry Retailing Strategy & Structure Writing for Business Principles of Marketing Activities: Member, The Voice (Pre-Law Review), August 2010Present Editor in Chief (founding), August 2010December 2011 Member, Alpha Lambda Delta, January 2010Present Member, Fashion Industry Association, August 2009Present Member, Delta Phi Epsilon, September 2009Present Vice President of Programming, August 2011October 2011 Chair of Rituals, August 2010May 2011 Awards: Recipient, Rising Star Sophomore, April 2011

Internship Experience:
Bradlee International Ltd, Manhattan, NY Marketing and Social Media Intern, May 2011 - August 2011 Managed & maintained online presence of most recent inventory through Facebook, Twitter, Tumblr, Constant Contact, and YouTube. Initiated and executed branding, PR, and marketing strategies to increase sales to current clients. Designed and created content for brochure to be distributed to established and potential clients. Researched potential clients, made contact, and booked sales appointments, including selecting appropriate headers of fabric to display during the meetings. Communicated with textile mills in China and Korea, and connected with fabric researchers in the US to make fluid sales. Assisted in the restart of Imperial Nation (menswear company) including inventorying stock and updating online database and structuring Imperial Nations image through web design, advertisements & social media (Facebook and Twitter). Shamlian Advertising, Media, PA Associate Producer of Events Intern, June 2010 August 2010 Researched and organized resources for numerous aspects of community events designed to display companys commitment to philanthropy. Brainstormed, planned, and collaborated to make events as profitable and efficient as possible.

Additional Experience:
Shippers Portal, Online Marketing Executive, August 2011October 2011 Recruited by Director of Sales at Bradlee International Ltd in his side venture Shippers Portal. Managed the blog & Facebook page of this web-based company focused on finding the best method of shipping at the best price for companies shipping large quantities. A. Rose Productions, Philadelphia, PA Designer and Owner, May 2011 Present Design and handcraft earrings, selling locally and venturing into national retail upon incorporation. Launched brand image by creating personas and featuring them in the collections photo-shoot. Created and managed Wordpress website, Facebook, and Twitter in order to showcase merchandise and gain exposure. Planned the premiere party including booking the location, live entertainment, photographer, an event model, and created and distributed promotional material.

Fashion Shows:
Swiyyah Couture, Manhattan, NY Fashion Show Production Assistant, April 2011/September 2011 Recruited during the April show by the designer to assist with her September show. Assisted designer with backstage set-up and preparation. Dressed models, organized line-up, and ensured a smooth show.