You are on page 1of 33

click click click? This is my new brand mark for the kemper museum of contemporary art.

Rachael Blackburn Cozad

the Kemper would like to visitors to a valuable community asset that presents a growing permanent collection, special exhibitions, and community outreach programs to an audience of all ages and levels of interest.

Welcome

as the director, Rachel blakburn cozad welcomes visitors to a valuable community asset that presents a growing permanent collection, special exhibitions,
and community outreach programs to an audience of all ages and levels of interest.

One of the great currents in the contemporary experience of art is that it seems to come out of the experience of the author. - Anish Kapoor

Anish Kapoor said,

198991

1994
Bebe and Crosby Kemper added to the Kempers contemporary art collection.

The Kemper building was open to th

1963

Charlotte Crosby Kemper collection dedicated to KCAI Later the Kemper was born and would develope.

1992
Architect Gunnar Birkerts designed museum

Land acquired for the Kemper museum

1987
This timeline shows a brief history of the museum.

MISSION
At the Kemper, we believe that the arts foster exchange, debate, and greater understanding of the human experience. We aim for a wide audience to partake in this versatile, educational, and aesthetic experience that we have to offer.

The Kemper is all about the art. the experience. The interaction. the community.

VALUES
The primary objective of the Kemper Museum is to stimulate dialogue, to foster understanding and appreciation of modern and contemporary art. Everything is centered around the art.

BOLD

VERSA

TILE

CON

TEMP

ORARY

EN

ER

GETIC

part of the exibility of the mark can be demonstrated by fact that the words kemper contemporary art and museum are be arranged in different orders.

there many ways of arranging the brandmark.

The typeface for this system is

BELL GOTHIC Std


This typeface is simplistic yet elegant in its design. Its sophisticated feel ads to the contemporary aspectsaof the brand. The body copy is alwasys light and fully justied with allowance for hyphenation.

T M O

the color of the brand mark takes on the color of the art.

The lettering of the brand mark is transparent which allows any artwork to become a part of the mark. Sometimes you have to be cautions of legibility of the brand mark.

Thats not a huge issue though because the the brand mark can be with or without imagery. even when its on a plane background, the color of the mark should still reect the color of the art.

TOUCH POINTS

These touchpoints show a few examples of how this system might be used.

TRASPORTATION

This particular mode of TRANSPORTATION is a unique, yet appropriate means of promotion for any art museum. The balloon itself looks like a piece of art, and is reminisent of a lazy sunny day a day in which a person might take the time to enjoy a work of art.

PROMOTIONAL
WWW.KMCA.COM 4420 WARWICK BLVD. KANSAS CITY, MISSOURI 64111

Public promotion and SIGNAGE of course important aspects of promoting an institution. This is a good opportunity to entice and inform any are potential visitors about the Kemper. The bold, visible brand mark and the vivid imagery should be hard to miss.

INVOICE LETTER

This example of an INVOICE LETTER demonstrates how the museum may effectively communicate important information, and at the same time, achieve its goal by sharing and promoting the most recent gallery exhibition.

BUSINESS CARD
The BUSINESS CARD is presented as a at business card with a unique brand mark arranged on it. But when you push on the edges, it unfolds into a dimensional shape, thus making a structure that contains and displays the art. Like a museum.

ENVELOPE

STATIONERY
The STATIONARY/ENVELOPEare examples of how the brand is both expressive and professional. With these artifacts, the identity of the Kemper is well identied. The intention is for the user to have a memorable experience, and in the case of the stationary, a sample of art which may be enjoy and entice any potential visitor or patron.

ABOUT

COLLECTION

EXHIBITIONS

CAFE SEBATIEN

MUSEUM SHOP

CURRENT EXHIBITION

WEBSITE
This Kemper WEBSITE always displays artwork. As there is always a new exhibition every month, the home-page gives a prieview of the current visiting artist(s) work.

Just for fun, i compared the kemper brandmark to other comperable museum logos. *click six times

Simply put, this brand is designed to showcase the energy and versatility of the Museum. It showcases the art, which is the soul of the museum.

Thank you.

thank you.