SECTOR PROFILE - HORTICULTURE

Karnataka Global Agribusiness & Food Processing Summit11

Horticulture Sector

Contents
Global Context The Indian scenario Destination Karnataka Project opportunities

List of abbreviations and references

Contact

Global Context

Global Context

Global industry growth

KEY DRIVERS OF GLOBAL GROWTH
8

Annual Average Growth Rate (%) in per capita supply (1970-2000)

Increasing global demand for horticultural commodities

driven by rising incomes, urbanization, awareness of health, and changing labour practices.
Developments in production practices, postharvest technology,

6.2
6

Fruits & Vegs

Cereals

shipping and storage allow for sourcing of materials throughout the world, providing year-round product availability, and increased market opportunities
Horticulture produces are normally high value crops that lead

Since the 1970s, annual growth rates for global fruits & vegetable supplies have surpassed cereals by 300 percent.

to higher farm incomes. Higher incomes attract more investments in horticulture from small and mid sized farms.
The enormous scope of value addition in this sector leads to

2 1.2 0.8 0.5 0 1.2 1.6 0.9 0.2 0.4

enterprise stimulation and cash generation. The involvement of a high end value chain has led to a greater interest in this industry than any other agricultural segment.
Impacts health improvement issues by diet diversification &

0.5

improved nutrition has attracted more attention of governmental and international bodies in this segment.
Farming system diversity - environmental and conservation

Source: Weinberger & Lumpkin (2005) Sector Profile Horticulture Sector

benefits are among other peripheral drivers of growth in this industry.

Slide 4

Global Context

Changing Food Basket - Global

2002
Bread & Cereals 17% Others 11% Meat & sea food 28% Bread & Cereals 16% Others 11%

2008
Meat & sea food 29%

Sugar & confectionary 6%

Fruits & vegetables 20%

Oil & fat 5%

Sugar & Dairy & egg confectionary 13% 6%

Fruits & vegetables 21%

Oil & fat 5%

Dairy & egg 12%

Share of Food Consumption Expenditure

Source: Euromonitor (2008) (simple average)

GLOBAL FOOD HABITS Substantial change in food habit has been noted world wide. Between 2002 and 2008, the consumption of bread and cereals have fallen while countered by a rise in fruit and vegetable consumption. Some of the prime reasons of the shift are:
Rapid urbanisation in developing economies and increasing health consciousness. Growth of processing industry and availability of value added products. Improved technology and higher shelf life of perishable products such as fruits & vegetables. Improved out reach and accessibility to raw as well as processed products triggered by organised retailing.

Higher per capita availability due to higher productivity and yield of crops.

Sector Profile Horticulture Sector

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Global Context

Key Business Segments

Raw (primary products segment)
Fruits Vegetables Flowers Spice crops Medicinal herbs

Value added Segment

Jam/Jelly Squash Juices & pulps Processed Vegetables Frozen Canned products Ready to Eat

Tertiary Segment

Perfumes/scents Soaps & other FMCG Pharmaceutical Wine & allied products Cosmetics Decorative items Confectionaries

Processed Spices
Aromatic Flowers Medicinal Plants Coffee

Ice creams / snacks

Floriculture based

tourist locations

Sector Profile Horticulture Sector

Slide 6

The Global Scenario

Global Players
Company
Ball Horticultural Company Hutchenson Horticultural Company

Business Brief
Ball Horticultural Company has grown into a leader in all facets of floriculture, with distribution capabilities in all of the major world markets. Focused exclusively on the ornamental business that first made its reputation, Ball's global family of breeders, seed and vegetative producers, distribution companies, and research and development teams has a strong presence in over 20 countries on six continents.

A landscaping company by nature, Hutchort uses horticulture as a main ingredient in landscaping and offer full-service design, installation and maintenance of extraordinary living environments.

Bartels Stek BV

Bartels Stek is a Netherlands based multinational floriculture company, specialising in cut flower products and pot products.

AC Mosselman BV

A.C. Mosselman BV is a company iwith its origins deeply rooted in cultivating onion-sets and shallots. A.C. Mosselman BV is an internationally operating onion-sets company, headquartered at Kruiningen in The Netherlands.

Baltus BV

A Netherlands based floriculture company trading in flowerbulbs, flowers and pot products.

Shemin Nurseries
Sector Profile Horticulture Sector Horticulture Sector

Shemin Nurseries provides the landscape professional a complete selection of high quality fresh nursery stock from woody ornamentals to annuals, perennials, specimens and groundcovers. They also feature a full complement of hardlines including commercial-grade tools, grass seed, mulches, fertilizers, pesticides, stone and paver products and landscape lighting.

Slide 7

The Global Scenario

Global Players
Company Business Brief

Karuturi Networks

Based in Bangalore, India; Karuturi Networks is the largest producer of cut roses in the world. It operates in floriculture, agriculture and food processing domain and is a rapidly growing Indian organization in this secytor.

Richel

Richel is a French company specialising in agri and horti infrastructure that includes greenhouses, equipments, machinery, etc.

Galuku

Galuku is an Australian company dealing in various cocopeat products for used in various horticulture activities. Galuku has been researching and developing the uses of Cocopeat (Galuku Coir) as a multi purpose growing medium for the Australian horticulture industry, for nearly ten years. It also has joint ventures with Srilanka.

Hoogendoorn

A Netherlands based automation expert in glasshouse horticulture. It specializes in process automation, temperature optimization, sensiplant, recording system, plant sensors, etc.

Sector Profile Horticulture Sector

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The Indian Scenario

The Indian Scenario

Huge Production Capacity

917,200

India Arable Land Irrigated Land Food Crops Fruits Vegetables Rice & Paddy Wheat Milk Marine Cattle Sugarcane Tea Mill. Sq.Km Mill. Sq.Km Mill.MT Mill.MT Mill.MT Mill.MT Mill.MT Mill.MT Mill.MT Mill.MT Mill.MT Mill.MT 1.84 0.53 601 48 64 134.1 65 78 3.32 218.8 315.1 0.75

China 0.96 0.49 856 70.4 278.6 190.1 99.37 7.8 17.24 104 70.2 0.72

Japan 0.04 0.03 4.3 1.7 11.8 0.69 8.5 5.18 4.6 1.57 0.09

USA 1.83 0.21 608 32.5 37.7 8.6 76 4.75 98 32.9 60.5

1000000

India

World

800000

600000

400000 109,050 145,862 4,148 24,750

200000

58,740

536,591

Production in Tonnes (2006)

Fruits

Vegetables Soyameal

5,280

Cotton

Source: Ministry of Food Processing Industries, India

India is worlds third largest producer of food due to diverse agro-climatic conditions and large

arable and irrigated land.

India is worlds second largest producer of fruits and vegetables after China. India is the third largest market in the world for alcohol and beverages. India produces 38% of worlds cauliflower and 28% of green pees.
Sector Profile Horticulture Sector

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The Indian Scenario

Production trends
Vegetables (Million tonnes)
160 140 120 100 80 60 40 20 0 58.5 88.6 84.8 88.3 101.2 111.4 115 128.4 129 80 70 60 50 40 30 20 10 0 28.62 55.3 59.5

Fruits (Million tonnes)

65.6 68.4 45 46 50.8

43

Plantation crops (Million tonnes)

14 12 10 8 6 4 2 0 7.5 9.7 9.7 9.8 13.1 11.2

Spices ('000 tonnes)

6000 11.3 11.3 5000 5113 3765 3765 4000 3705 3953 4357 4145

12

4000
3000 2000 1000 0 1900

Sector Profile Horticulture Sector

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The Indian Scenario

Indian Exports
Current Horticulture exports from India amounts to over US$

1.5 Bn
Indias processed food exports constituted 1.5 per cent of the global food trade in 200809. Estimated surplus to the tune of approx 3-4 million tons of fruits and 7-8 million tons of vegetables at the end of 2012. This shows there is an ample scope of accelerating the exports of fruits and vegetables.
Cereals; 3,122 Animal products; 1,565

Processed fruits & vegetables; Floriculture; 96 Fresh fruits & 678 vegetables; 982

Other processed food; 1,128

With technology improvement programmes, there is also a high potential of increasing Indias market share in global exports due to the existing price competitiveness. Value Added Products will play a vital role in enhancing the exports of perishable commodities in the world market.

Source: APEDA, DGCI&S, MoFPI

Indian Food Exports 2010

(in US$ Million)

Sector Profile Horticulture Sector

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The Indian Scenario

Major Export Destinations

South America; 13

Middle East and Asia are the biggest markets of Indian Agri-exports.
North America; 450 Oceania; 60

Others; 85

Africa; 350

EU and the American market is relatively less penetrated. Organic Products are of high demand in these markets and may be leveraged on for higher exports.
European Union; 594 Asia; 961

Middle East; 3,592

Controlled Atmosphere and Modified Atmosphere storage technologies may be adopted for sea shipment of variety of items. Countries like Brazil, Mexico, Venezuela, Peru, South Africa have leveraged over this technology heavily for increasing shelf life, thereby making .sea shipment efficient with reduced wastage. Viability and profitability is more on supply of exotic and off-season products. There are opportunities for cost effective, innovative and unique items. Germany, Spain, and Italy are saturated markets. Only certain market niches and product groups provide opportunity for growth. UK and France have relatively large scope of importing the most exotic items. Organic and fair-trade markets provide quickly growing niches although certification procedures might be complicated and costly.

Source: APEDA, DGCI&S, MoFPI

Favorite Export Destinations

(in US$ Million)

Sector Profile Horticulture Sector

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The Indian Scenario

Enhancing Export Potential

MEETING THE INTERNATIONAL STANDARDS

Promoting International Trade Enhancing Product Competitiveness

Others

India has a wide range of collaborations with various international organisations (approved by WTO) with strong commitment towards international standards

Sector Profile Horticulture Sector

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Destination Karnataka

Destination Karnataka

Strategic Location
STRATEGIC LOCATION FOR INTERNATIONAL & DOMESTIC MARKET

Located at the West Coast of India and well connected with major ports

worldwide.
300 KM long Coast Line with 1 major and 10 minor ports. Home to an international community with emerging market for value

added products.
Excellently connected to the complete domestic market with 5 airports,

14 national highways, 114 state highways and railways.

Sector Profile Horticulture Sector

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Destination Karnataka

Horticulture Hub
Karnataka ranks 5th in India in terms of total area under horticulture and 8th in terms of total horticultural production accounting for 5.6% of national production Karnataka has the second largest production of flowers (loose) in the country accounting for 20% of total production Karnataka is also the fifth largest producer of fruit accounting for 7.2% of national production In terms of vegetables, Karnataka is the 8th largest producer in the country accounting for 4% of the total produce. Karnataka is the fourth largest producer of spices in India accounting for 8.4% of the national production Karnataka is the third largest producer of plantation crops in India accounting for 11.6% of the national production Karnataka is also the largest producer of coffee in the country.

Sector Profile Horticulture Sector

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The Indian Scenario

Production Trend in Karnataka High Growth

Fruits (Million MT)
6 5 4 3 2 1 0 2005 2006 2007 2008 2009

Vegetables (Million MT)

9 8 7 6 5 4 3 2 1 0
2002 2005 2007 2008 2009 0 2005 0.05 0.15 0.2 0.25

Flowers (Million MT)

0.1

2006

2007

2008

2009

0.4

Aromatic & medicinal plants (Lakh MT)

Spices (Lakh MT)

CAGR 2.45% 0.2 6

2007

2008

2009

2005

2006

2007

2008

2009

Sector Profile Horticulture Sector

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Destination Karnataka

Favourable Landscape
High Agricultural Activity:
64.60% of its total geographical area is under agriculture cultivation. 70% of Indias coffee production comes from this state, with its large coffee plantations. Supplies12% of total fruits and 8% of total vegetables grown in the country Contributes to 7% of agricultural production and 15% of the horticulture production in the country.

Diverse Environmental Conditions:

83% of geographical area suitable for agriculture. Fertile soil and presence of 10 agro-climatic zones make Karnataka a for various forms of food produce. Only State in the country where all varieties of fruits are available. Indias largest producer in floriculture, spices, aromatic and medicinal crops and tropical fruits. Ranks 5th in India in area and production of vegetable crops with huge length and breadth of variety..

High Domestic Demand

Home to one of the largest cosmopolitan population in India with continuous rise in international population as well. Demand of exotic varieties increasing with increasing incomes in the state. Huge presence of food-processing industry in the state with more potential for investments to cater to domestic demand.

Well Developed Infrastructure:

Well connected domestically as well as internationally through roads, ports and airports. High existing capacity of cold storages, terminal markets. More infrastructure being developed through Government initiatives.

Sector Profile Horticulture Sector

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Project opportunities

Agri Input High quality seeds and saplings including hybrid / improved varieties Plant protection chemicals Bio pesticides Agro based insecticides and pesticides Integrated pest management Seed certification

Horticulture Rejuvenation / replacement of senile plantations Cut flowers Cut foliage Garden flowers Flowering pot plants Tropical foliage pot Young plants from seed Young plants from cutting Outdoor vegetables Mushroom cultivation Horticulture chain management Floral design and management Horticulture management Food crop horticulture Advise information services Equipment / Supplies Automation Arboriculture

Irrigation Sector
Integrated irrigation systems including drip, sprinklers, fertigation, micro irrigation and water harvesting structures Water shed management Water management & conservation Waste land development Dry land cultivation technologies

Agriculture Agri Ecology Crop nutrition Plant propagation Plant breeding Pollination management Production and usage of food composition data Forest and nature conservation Soil conservation Organic agriculture

Tissue culture Production of Hybrid / improved varieties of seeds and saplings, vegetable seed production Plant Propagation Material Transgenic plants

Sector Profile Horticulture Sector

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Fisheries, Aqua & Marine Aquaculture-Freshwater, brackish water, mariculture and coldwater New-generation, fuel efficient, multi-purpose fishing vessels Innovative gears to exploit deeper water fishes Seed production, grow out technology for ornamental fishes Open sea mariculture for fish and shellfish Aquaculture or any other frontier technology having agro industrial application Bioactive and pharmaceutically important products from aquatic resources On board and on shore equipments for fishing and fish processing Monitoring and evaluation of resource use and fisheries impact Fishery waste utilization Dairying, Poultry farming and Animal husbandry Herd improvement, health and fertility Artificial insemination Pest management for animal husbandry Animal health care, breeding and disease management Fodder development Feed processing plant Animal feed Livestock management Dairy husbandry Pig husbandry Poultry husbandry Companion animal management

Apiculture Bee Products Bee equipments Bee keeping management Bee pollination Bee diseases & controls Bee colonies, hives & equipments Pesticides Natural honey Bee pollen Candles, honey sticks, bee wax and other bee products

Sericulture Silk worm rearing Cultivation & Harvesting of Mulberry Pesticides Ahimsa silk

Sector Profile Horticulture Sector

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Agri Engineering Agri-Horti engineering Rural agriculture technologies Rural engineering Farm equipment sectors, farm productivity improvement machinery, farm mechanization, etc Precision machinery for rain fed, irrigation and hill agriculture, horticulture, livestock, fisheries production Conveying, transport and storage facilities Spray equipments Harvesting machinery Field handling and storage systems machinery, equipments for sorting, handling and packing products immediately after harvest and systems for conditioned storage of produce Post harvest technology Energy management in agriculture and processing Bio fertilizers, Bio compost units Recycling system Technology, plant and machinery to convert agricultural waste products & materials to useful food & non food value added end product Value addition to agriculture produce, processing and utilization of by products Manufacturing and servicing of agri- implements Utilization of surplus agriculture residues for decentralized power generation Renewable energy Others

Agro based Industry - Hi-tech cultivation under controlled climatic conditions

Green house design and construction Green house sub-system design and construction Green house cultivation for export & domestic markets Floriculture, horticulture, development of seeds, animal husbandry, pisciculture, aqua culture, cultivation of vegetables, fruits, mushrooms under controlled conditions and services related to agriculture and allied sectors Precision farming and IT based horticulture Large scale glasshouse vegetable production Mushroom cultivation and processing under controlled environment Plasticulture Development and multiplication of nucleus stock Controlled environment growing including greenhouse / poly house growing for exotic vegetables, other vegetables, fruits, bulbs, tubers, cut flowers, pot plants and ornamental plants, foliages / branch / buds, rooted cuttings, dried flowers leaves Model nurseries and small nurseries Hydroponics

Sector Profile Horticulture Sector

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Food Technology, Food Engineering and Processing Biochemistry and nutrition Fermentation technology and bioengineering Food microbiology Food engineering Food technology Consultancy/engineering related to processing/production Product orientation / equipment / special machinery Food processing technology and equipment manufacturing Fresh produce preservation Dairy and liquid foodsmachinery, equipment and complete production systems General food processing - meat, fish, vegetables, fruits, cocoa, etc Freezing and chilling - meat, seafood, poultry, ready-to-eat meals, fruit, vegetable and bakery products Machinery, equipment for grain handling and processing, pet and fish food industry, etc. Pulses processing driers, colour sorters, packaging units Bakery equipment machinery, equipment (traditional and industrial) Protein processing equipment portioning, coating and cooking - poultry, meat, seafood, vegetable and bakery products Dairy equipment Beverage equipment Sector Profile Horticulture Sector Cheese equipment Ice cream equipment Prepared food equipment Shelf-stable food equipment Animal feed manufacturers and suppliers of installations and machinery Sterilization Aseptic filling Closing equipments Coating Cooking Filling lines Freezing and chilling equipment Dehydration Individually Quick Frozen Puree & powders Concentrates Frying and filtration Storage equipment Herbal extraction processing line Fermentation equipment Pelleting and extruding equipment Citrus Extractor Puree processing line Clear juice processing line Jam production line Tubers and roots processing line Vegetable puree processing line Potato French fries production line Potato chips production line Mixers Ovens Sorting and grading equipment Industrial peeling lines Dry brushing machines Drying equipment Pasteurization and drying equipments Slicers/cutting lines Sprayers and depositing lines Refrigeration and air-conditioning for agro and food processing industries Cooling equipment Food additives Food packaging technology Packaging - Wide range of packaging machines and lines Foil packaging machines Development of packaging standards and design, quality management, quality assurance and quality control system such as ISO series, HACCP, TQM, etc. Food protectants and infestation control Traceability Sanitation Food Safety/HACCP Food safety and analytical quality control Automation systems Weighing and dispensing systems Coding and bar coding Logistics Materials handling Bulk materials handling

Slide 24

Agro based Industry - Vegetables and Fruit processing Fruit pulps & juices Soups and sauces Juice, nectar and still drinks Tomato paste Diced / pulp production Canned fruits & vegetables Jams Squashes Pickles & chutney Cooking intermediaries Ready-to-eat items Preserved and processed organic fruits Desserts and fruits preparations Preserved and processed mushrooms Fried chips French fries Cocoa products Ready-to-serve beverages Confectionary

Agro based Industry Grains processing, Bakery and Confectionery Modern rice mills Breakfast cereals Wheat flour mills Whole bran wheat flour Fortified wheat flour Rice flours Other cereal flour Maize corn flour Whole wheat muffins Ready-to-eat snacks Starch material Baked products yeast bread, ginger bread Shredded wheat biscuits, puffed wheat and puffed rice, flaked wheat, flaked rice Chocolates Corn oil with specific consumer desired attributes Corn processing Coarse cereals Soy and dairy alternatives Rice, grain and seed drinks Custard powder Macaroni and cheese Jaggery cane, palmyra, raw cane Chewing gum Groundnuts processing Pasta Pappad Stuffed paste - cooked and uncooked

Sector Profile Horticulture Sector

Slide 25

Agro based Industry - Spice products Spice mixes Spice blends Dehydrated spice Frozen dried spice Spice in brine Other value added products Spice oil and Oleoresins Essential oils Herbal extractions Herbal cosmetics Medicinal extractions from flowers, dyes, pigments, deodorants, scents, dried flowers, etc Herbal medicines Aromatics Tannin Pectin Vegetable oil

Agro based Industry - Aqua & Marine products Processing of shrimp, mud crab, Indian mackerel, sear fish, sea crab, white prawn, flower prawn, brown shrimp, king prawn, marine shrimp, cuttle fish, black tip shark, deep sea shrimp, sand lobster, spiny lobster, deep sea lobster, squid, octopus, green mussel, clam, oyster, pearl oyster etc. Minced fish products fish sausage, cakes, cutlets, pastes, surimi, texturised products, dry fish Medicinal products spirullina, cholorella, algae, scenedesmus, natural calcium from shells, fish oils Frozen marine products IQF marine products Canned shrimps and prawns Lobster and cuttle fish Squid tubes Canned fish Dried fish Aquarium fishes Dried shark fins Dried cuttle fish bones Dried fish maws Processed fish maws Prawn flakes Chitin Sea cucumber Dried squid Jelly fish Dried tuna masi Semi refined and refined products

Sector Profile Horticulture Sector

Slide 26

Agro based Industry - Animal, dairy and poultry products Value added milk products milk and cream in powder, packaged milk, butter, ghee, ready-to-drink milk products, butter milk, milk for babies, skimmed milk powder, other milk powder Pasteurized milk UHT milk Cheese - semi hard, cottage, fresh &hard Malted milk food Low cholesterol ghee fortified with herbs Ice cream Moulded ice cream, filled ice cream, extruded ice cream, low temperature ice cream Edible poultry meats fresh, frozen and others Poultry products produced from birds fed on organically produced feed Egg products Dried / cooked / frozen / preserved Animal casing cattle, sheep, casings of other animals, guts for animal casing, bladders and stomach of animals Preserved meat Meat extracts and meat juices Sheep / goat meat fresh/frozen Sausages and canned meat Homogenized meat preparations Carcass of lamb and sheep fresh / frozen Meat of sheep with bone fresh / frozen Boneless meat of sheep fresh / frozen

Agro based Industry - Hi-tech and Biotechnology based agriculture and Research Agricultural and bio-research engineering Development of decision support systems for micro level land use planning Climate resilient agriculture Conservation agriculture including organic farming Bioremediation of contaminated soils and water Production of transgenic plant Mass multiplication of parasites/ predators Gene prospection and allele mining in fruits and vegetables grown under various environmental conditions Green house cultivation Tissue culture Technology for rehabilitation of existing tissue culture units Nutrient dynamics and interaction Insect pollinators for improving productivity and quality of horticultural crops Development of varieties for cultivation in non-traditional areas Standardization of aeroponics, hydroponics techniques in fruits and vegetables production Studies on nutritive quality & nutraceutical traits in fruits and vegetables. Post harvest and value addition in horticulture crops Modified atmosphere packaging for long storability and transportation of fruits and vegetables Fermentation plant for bio-fertilizers Incubation Gene mapping Cloning Genetic Engineering Genetically modified organisms Biotechnology and molecular biology in animal science Research in veterinary science Animal science research Dairy science research Stem cell research for animal health and protection Animal bio-genetic laboratories Bio control labs Abiotic stress management (droughts, floods, salinity, alkalinity, acidity and nutritional disorders etc ) Bio fortification Fish genetics and biotechnology Marine biology research Improved processing technologies for fishery products and by-products of international standards Development of bioactive and pharmaceutically important products from aquatic resources Bio fuels Bio-industrial watersheds

Sector Profile Horticulture Sector

Slide 27

Agri Infrastructure Post harvest Infrastructure Network of collection centers, storage halls, pre cooling, cold storage, primary processing centers, mobile processing units, high humidity cold storage, deep freezers, controlled atmospheric storage, modified atmospheric storage, grading & packing halls, pack houses, refrigerated transport, warehouses, etc Mechanization of harvest operation of the produce Sheds for intermediate storage and grading / storage / cleaning operation of produce Mechanized handling facilities including sorting, grading, washing, waxing, ripening, packaging & palletisation etc Modern silo storage system Facilities for pre-shipment treatment such as fumigation, Xray screening, hot water dip treatment, water softening plant, Vapor heat treatment, electronic beam processing, irradiation facilities, etc Harvest and post-harvest technologies for fisheries like new generation fishing vessels and gears, processing, value addition, packaging Specialized transport units for horticulture and floriculture sector, fisheries and animal products Perishable air cargo complex Terminal markets Integrated agri-logistics infrastructure and hubs Retail outlets for perishable & non-perishable products

Agri Infrastructure Agri-Horti Animal Husbandry Fisheries Food Processing Corridor of Excellence Industrial Infrastructure
Agribusiness Investment Region Food park Agri Special economic zone Common processing hub Quarantine facility Auction hall Quality control lab Quality certification center Central processing center Agribusiness Investment Area for major commodities Agri Jetty/port Railway siding for handling agro commodities Transportation hub Dairy processing centre Modern fishing harbour Fish landing center Modern abattoir

Agri Horti Animal Husbandry Fisheries Food Processing Corridor of Excellence Education & Knowledge hubs

Centre of Excellence Market Information centers Know-how dissemination centers Agriculture education hubs R&D institutions Common service centers

Sector Profile Horticulture Sector

Slide 28

Capacity development, Skill development Agri Portal Knowledge based agri solutions Remote sensing and database management, GIS Agriculture extension services Agribusiness consultancy Research, Development and training Testing of water, soil residues of pesticide, veterinary drugs, hormones, toxins contaminants in agricultural produce / products Capacity building Quality improvement and certification, standardization and quality control Human resource development Quality Control labs Up gradation and recognition of labs for export testing Agri clinics

Management and other areas Agriculture and Rural financing Financing International Agro based Projects Turnkey projects & knowledge transfer Dissemination of market information data base on products, infrastructure, markets and pre-feasibility surveys / study Agri-rural crop / animal / livestock insurance Sustainable production system Sustainable farming Farm management Plant breeders rights Fisheries and Animal husbandry governance Food and agri business management Food chain management Automation and data processing Marketing and quality assurance Marketing & Export Services Retail trade Packaging industry & branding

Agro based industry & infrastructure & other areas Natural resource management like land resource management, water managements, soil health and nutrition management, management of problematic soils, soil and water conservation, crop diversification, rain fed and dry land farming, agro forestry management, weed management, etc. Infant and baby food industry Mineral water Coffee processing Rubber processing Sandal wood preservation Sandal wood products Alcoholic beverages wine, whiskies, brandies, rum etc. Carbonated soft drinks Fertilizer Agri / Horti / Eco tourism Rural infrastructure CSR initiatives in agriculture and allied sectors

Sector Profile Horticulture Sector

Slide 29

List of abbreviations and references

GDP CAGR USA Mn Kgs UAE UK GoK Gross Domestic Product Compounded Annual Growth Rate United States of America Million Kilograms United Arab Emirates United Kingdom Government of Karnataka

References

1.
2. 3. 4. 5. 6.

Economic survey of India 2011

Economic survey of Karnataka 2011 Department of Horticulture, Karnataka India Horticulture database 2009 Weinberger and Lumpkin (2005) Euro monitor (2008)

Contact
The Managing Director Karnataka State Agricultural Produce Processing and Export Corporation Limited (A Government of Karnataka Enterprise) No.17, Richmond Road Bangalore 560025 INDIA Phone: +91 80 2227 1194 / 2224 3082 Fax: +91 80 2227 8974 Email: kappec@dataone.in Additional Information http://www.bounteouskarnataka.com

Disclaimer: This presentation has been prepared for general guidance on matters of interest only. The reader should not act upon the information contained in this presentation without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this presentation, and, to the extent permitted by law, GoK, its consultants, its members, employees and agents accept no liability, and disclaim all responsibility, for the consequences of reader or anyone else acting, or refraining to act, in reliance on the information contained in this presentation or for any decision based on it.

Horticulture Sector