SWOT ANALYSIS SWOT analysis is a tool for auditing an organization and its environment.

It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

AIM OF A SWOT ANALYSIS Reveal the competitive advantages of the firm. Analyze the prospects for sales, profitability and product development Prepare the company to overcome problems Allow for the development of contingency plans STRENGTH RMC Ready mix (India) is the third largest ready mixed concrete manufacturer in India. The entire cement manufacturing process at all prism cement plant represents the latest relevant state-of-the-art technology. All the plants are fully computerized with the worlds latest control systems for consistent batching of concrete. Quality grinding through closed circuit grinding system. Pollution control system e.g. ESP and bag filters for all plant building to meet stringent pollution control requirement. RMC- India is a customer-centric organization, providing excellent quality products and prompt service to its customers. One of RMC Ready mix (India)s greatest strengths is its people. RMC boasts of personnel who are not only highly qualified, but also richly experienced in all kinds of situation. Advanced and modified Equipments to meet the progressive requirements in the field. Heavy investment on Manpower and machinery.

WEAKNESS Poor access of distribution. Very less advertising thus in other part of country its not as popular. Technical knowledge is less at lower level of employee, which is draw back for achieving maximum profit. Lack of self motivated technical-know-how that leads to depend on other establishment for consultancy. Un-availability of local manufacturers for specific materials and equipment requirements. Insufficient deployment on marketing. The company is not able to get enough grants from various financial institutions. OPPORTUNITIES Huge land available for expansion of business in future. Govt. is planning for betterment on infra structure thus there will be huge demand for cement. Booming real estate sector. Good relation with bankers thus for expansion of business they need not to look too far. Government funding on future developments. Availability of information about best practices in human resources. Availability of well connected road network. THREATS Changing customer taste, any time they may switch to other. Advancement in technology. Few major players are situated near the main plant thus market share is difficult to increase. Change in govt policy as they may increase the tax. Non availability on raw material. Labour and higher technical personnel may switch to another plants. Financial recession on world economy. Other Organizations may attract employees and business away from this industry