Mission Statement

Our mission at Sabro is

To follow all the laws and rules of Islam. To fulfill our customer need and desire and manufacture good quality products worth their price. To support our employees through better career opportunity. To provide the highest possible return on shareholders investments. To sincerely back up our business alliances. To contribute in the development and promotion of Hi-technology in the country. To serve the society with fever and acts as a model for its uplift.

Our Objectives
To earn a reputation for being an innovative, trend setting brand. To be positioned as a lifestyle oriented, vibrant and contemporary product. Build strong relationships. Insisting on customer satisfaction in all areas.

Target Audience
Our product is equally beneficial for everybody. Well have to focus on the all group of ages.

Marketing Environment
Consists of actors and forces outside the organization that affect managements ability to build and maintain relationships with target customers. Studying the environment allows marketers to take advantage of opportunities as well as to combat threats. Marketing intelligence and research are used to collect information about the environment.

The Microenvironment
Companys Internal Environment:
Areas inside of a company. Affects the marketing departments planning strategies.

 All departments must think consumer and work together to provide superior customer value and satisfaction.

Suppliers
Provide resources needed to produce goods and services. Important link in the value delivery system. For the purpose of delivering our customer products of very high quality we get spare parts needed for providing goods and services to target customer from different countries including America, Europe, Japan, Australia etc. There are no specific suppliers from which we supply different parts needed to provide goods and services to target customer.
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Marketing intermediaries

Help the company to promote, sell, and distribute its goods to final buyers Resellers Physical distribution firms Marketing services agencies Financial intermediaries There are different physical distribution firms, wholesalers and retailers, market service agencies and financial intermediaries which help us provide our end product to target customer. All of above mentioned groups which help us provide our goods and services to target customer are our market intermediaries.

Publics

Any group that has an interest in or impact on an organization's ability to achieve its objectives.
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Types of Publics:

Financial Media Government Citizen-action Local General Internal

Competitors
Those who serve a target market with products and services that are viewed by consumers as being reasonable substitutes. Company must gain strategic advantage against these organizations.

Direct competitors
The companies which are producing the solar A/C appliances are labeled as our direct competitors and they include: Solar Panels Plus Tree hugger Engadget Master Well Enterprise

Indirect competitors
The companies other than above which are producing either Air conditioners or solar Air conditioners are labeled as our indirect competitors. Our competitive brands can also be our indirect competitors. They include: Dakin Mitsubishi Samsung Pel

Customers
Five types of markets that purchase a firms goods and services. Consumer Business Reseller Government
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International

The Macro environment

Forces in the Macro environment

Demographic environment
Marketers track changing age and family structures, geographic population shifts, educational characteristics, and population diversity.

Economic environment
Consists of factors that affect consumer purchasing power and spending patterns. People in our economic environment usually fall under these four groups based on their spending pattern and purchasing power. Upper class They are not affected by the change in the economic conditions and are more inclined towards the luxury items. Middle class They are careful about the life but they still can sometimes afford to enjoy their life. Working class They must stick close to basics of food, clothing and shelter and had to try hard to save. Underclass They had to think hard even if they are purchasing basic needs of their life such as food, clothing and shelter.
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Natural environment
The world is under great environmental threats and we are aware of it that is why we think at every environmental aspect of our product while developing our product. In countries like Pakistan where there is energy crisis we came up with a product which is not only environmental friendly but also saves energy as it does not need any electricity to work. It works on the solar energy that is equally available to all people all over the world.

Technological environment
Technology changes rapidly, creating new markets and opportunities for some, while making other products obsolete. Challenge is to make practical, affordable products. Safety regulations result in higher research costs and a longer time period between conceptualization and introduction of a product.

Technology is now most dramatic force shaping our destiny. We have maintained very high tech environment at all levels in developing our product and always seek to improve it with respect to current trends in the technological environment all over the world. We are aware of the fact that technological environment changes rapidly and we have to be updated with latest technological trends in order to compete in this fast moving world.

Political environment
Includes laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society. Areas of concern: Increasing legislation. Changing government agency enforcement. Increased emphasis on ethics and socially responsible behavior. The political environment in Pakistan is not stable there is rapid and sudden change of governments and those changing governments does not pursue with policies made by the previous governments. Page 5 of 7

That unstable environment affects our business greatly in making our broad policies. On the other hand there might be come legislations made by the government towards business we have to be aware of those legislations in making our broad business policies.

Cultural environment
There are different people coming from different areas of Pakistan therefore cultural environmental of Lahore is mixture of all cultures of Pakistan depending upon the area from which people are coming. People coming from north areas of Pakistan such as NWFP and Baluchistan will have different culture altogether than people coming from Sindh. On the other hand people coming from different areas of Punjab will have different culture. We handle different people differently based on their taste and areas from which they belong because area has a strong influence on persons way of thinking. We keep in mind all these factors while developing our products.

Price Market skimming pricing

As we came up with a new product that is solar air conditioner which works on the solar energy and you do not have to pay electricity charges any more therefore we are using market skimming pricing to skim layer by layer from the market.

Product line pricing

We have a product line containing five different products offered for different people in different market and in different geographical location and with different features therefore we are pricing different products on the basis of their features and we are using product line pricing.

Place
We are offering our products in four outlets in each of our segment including our main outlet situated in different big cities of Pakistan.

Promotion
We are engaged in different activities to inform our customer about our products and its features these activities are the use of different sources which are explained briefly in this section. We are in the early stages of our product development that is why we are mainly focusing on informative promotional activities.

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The Marketing Communication Mix

The specific mix of advertising, personal selling, sales promotion, and public relations a company uses. We also use a specific mix of these tools for better public relations.

Advertising
We are advertising our products through televisions, news papers, internet, and other such means.

Sales promotion
We are offering different types of incentives to our customers including 5 year warranty, repair services etc.

Public relations
We are trying our best to build with our customers healthy relations through different activities such as we organize different entertainment programs and other ceremonies.

Personal selling
We are also providing the services of selling our products at your door steps through our delivery services.

Direct marketing
We are also planning for providing our customers with direct marketing through the use of telephone, mail, fax, e-mail, and other tools directly with specific customers.

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