MAIN STREET GRILL

CUSTOMER BASED MARKETING ANALYSIS Total Sales for Month $56,857.41 MONTH: November-07

Promo Name Super 8 AmericInn wizard card Birthdays 1/2 Bday cold Bdays Trick or Treat RR certs cmmty supt
Cost of Promotion $5.00 $5.00 $1.00 $130.68 $157.85 $420.40 $60.00 $54.00 $5.00
Total Pieces sent 100 100 1 297 287 286 500 100 100
Total Pieces Returned 4 2 7 57 24 45 76 44 3
% Pieces Returned 4.00% 2.00% 700.00% 19.19% 8.36% 15.73% 15.20% 44.00% 3.00%
Average # guests 1.75 1.50 3.29 2.61 2.42 2.82 2.55 2.64 2.67
Total # of guests 7 3 23 149 58 127 194 116 8
Average Purchase $23.94 $15.63 $38.34 $39.78 $37.52 $45.81 $37.74 $39.68 $27.13
Average Profit $13.50 $8.60 $23.60 $17.69 $18.61 $22.16 $20.56 $18.73 $9.47
Total Revenue $95.76 $31.26 $268.38 $2,267.25 $900.41 $2,061.49 $2,868.44 $1,745.76 $81.40
Total Discounts $13.05 $4.68 $22.65 $578.54 $183.53 $445.96 $445.59 $397.70 $28.58
Net Profit $48.98 $12.20 $164.22 $877.86 $288.91 $576.68 $1,502.32 $770.33 $23.40
ROI 979.64% 244.04% 16421.60% 671.76% 183.03% 137.17% 2503.86% 1426.54% 468.00%

0
Promo Name Door Hangers TG email Diner return sweet tooth Holiday VIP open mgr card survey TOTALS
Cost of Promotion $- $25.00 $- $161.20 $255.00 $- $- $- $1,280.13
Total Pieces sent 0 1022 0 520 500 100 0 0 3,913
Total Pieces Returned 0 9 0 2 42 0 0 0 315
% Pieces Returned 0.88% 0.38% 8.40% 0.00% 8.05%
Average # guests #DIV/0! 3.44 #DIV/0! 2.00 2.60 #DIV/0! #DIV/0! #DIV/0! 2.63
Total # of guests 0 31 0 4 109 0 0 0 829
Average Purchase #DIV/0! $41.57 #DIV/0! $27.38 $38.13 #DIV/0! #DIV/0! #DIV/0! $39.21
Average Profit #DIV/0! $21.86 #DIV/0! $16.17 $21.39 #DIV/0! #DIV/0! #DIV/0! $15.72
Total Revenue $- $374.15 $- $54.75 $1,601.41 $- $- $- $12,350.46
Total Discounts $- $65.16 $- $5.98 $222.73 $- $- $- $2,414.15 19.55%
Net Profit $- $171.75 $- $(128.86) $643.26 $- $- $- $4,951.04 40.09%
ROI #DIV/0! 686.98% #DIV/0! -79.93% 252.26% #DIV/0! #DIV/0! #DIV/0! 386.76%

TTL Revenue from Discount Sales as % of Total Revenue 21.72% Discounts as % of TTL Sales 4.25%

Notes:

10/22/2008
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: Super 8
15% off hotel referral

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 7 $95.76 $13.05 $82.71 $28.73 $53.98
8-Nov 2 $21.98 $3.30 $18.68 $6.59 $12.09
12-Nov 1 $16.24 $1.80 $14.44 $4.87 $9.57
13-Nov 2 $19.57 $2.25 $17.32 $5.87 $11.45
27-Nov 2 $37.97 $5.70 $32.27 $11.39 $20.88
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
Super 8 November-07
15% off hotel referral
Date of Mailing:
Expiration Date:

Number of pieces mailed 100

Number of pieces returned 4
Response Return % 4.00%

Avg # Customers/ piece returned 1.75

Avg Purchase per coupon $23.94
After Discount $20.68

Total Revenues $95.76

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $-
Paper & Printing $5.00 $0.05
Cost of Promotion $5.00

Cost of Goods $28.73 30.00%

Discount $ $13.05 13.63%
Cost of Food & Discount $41.78 43.63%
- Total Expenses $46.78

Net Profit/loss $48.98 51.15%

Avg Profit/ piece returned $13.50

Avg Profit/ piece mailed $0.49
Avg Cost/ piece mailed $0.05
Return on Investment 979.64%

Tips generated @ 15% $14.36

If tip after discount $12.41 Notes:
These are referrals from local
Summary hotel.
Super 8 Front desk personnel are signed
15% off hotel referral up as rewards members and
Cost of Promotion $5.00 receive points for purchases of
Total Pieces sent 100 guests who they refer. to us.
Total Pieces Returned 4 We give the hotels business size
cards to give the guests which are
% Returned 4.00%
good for 15% off food purchased.
Average # customers 1.75
Total # of customers 7
Average Purchase $23.94
Average Profit per redeemed $13.50
Total Revenue $95.76
Total Discounts $13.05
Net Profit $48.98
ROI 979.64%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: AmericInn
15% off hotel referral

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 3 $31.26 $4.68 $26.58 $9.38 $17.20
26-Nov 1 $10.29 $1.54 $8.75 $3.09 $5.66
27-Nov 2 $20.97 $3.14 $17.83 $6.29 $11.54
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
AmericInn November-07
15% off hotel referral
Date of Mailing:
Expiration Date:

Number of pieces mailed 100

Number of pieces returned 2
Response Return % 2.00%

Avg # Customers/ piece returned 1.50

Avg Purchase per coupon $15.63
After Discount $13.29

Total Revenues $31.26

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $-
Paper & Printing $5.00 $0.05
Cost of Promotion $5.00

Cost of Goods $9.38 30.00%

Discount $ $4.68 14.97%
Cost of Food & Discount $14.06 44.97%
- Total Expenses $19.06

Net Profit/loss $12.20 39.03%

Avg Profit/ piece returned $8.60

Avg Profit/ piece mailed $0.12
Avg Cost/ piece mailed $0.05
Return on Investment 244.04%

Tips generated @ 15% $4.69

If tip after discount $3.99
Notes:
These are referrals from local
Summary hotel.
Front desk personnel are signed
AmericInn
up as rewards members and
15% off hotel referral
receive points for purchases of
Cost of Promotion $5.00 guests who they refer. to us.
Total Pieces sent 100 We give the hotels business size
Total Pieces Returned 2 cards to give the guests which are
% Returned 2.00% good for 15% off food purchased.
Average # customers 1.50
Total # of customers 3
Average Purchase $15.63
Average Profit per redeemed $8.60
Total Revenue $31.26
Total Discounts $4.68
Net Profit $12.20
ROI 244.04%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: wizard card
10% off total food

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 23 $268.38 $22.65 $245.73 $80.51 $165.22
6-Nov 4 $46.28 $4.17 $42.11 $13.88 $28.23
15-Nov 2 $23.06 $1.85 $21.21 $6.92 $14.29
16-Nov 2 $55.46 $4.40 $51.06 $16.64 $34.42
3 $28.97 $2.90 $26.07 $8.69 $17.38
18-Nov 4 $34.56 $1.50 $33.06 $10.37 $22.69
19-Nov 3 $39.35 $3.76 $35.59 $11.81 $23.79
27-Nov 5 $40.70 $4.07 $36.63 $12.21 $24.42
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
wizard card
10% off total food
Date of Mailing: 1-Sep-07
Expiration Date: 30-Sep-08

Number of pieces mailed 1

Number of pieces returned 7
Response Return % 700.00%

Avg # Customers/ piece returned 3.29

Avg Purchase per coupon $38.34
After Discount $35.10

Total Revenues $268.38

Cost of Prizes/Products
Other related expenses
Mailing list cost $1.00 per piece cost
Postage $-
Paper & Printing $-
Cost of Promotion $1.00

Cost of Goods $80.51 30.00%

Discount $ $22.65 8.44%
Cost of Food & Discount $103.16 38.44%
- Total Expenses $104.16

Net Profit/loss $164.22 61.19%

Avg Profit/ piece returned $23.60

Avg Profit/ piece mailed $164.22
Avg Cost/ piece mailed $1.00
Return on Investment 16421.60%

Tips generated @ 15% $40.26 Notes:

If tip after discount $36.86
This is a discount card given to
people who purchased a card
Summary
from the local high school to
wizard card
benefit the athletic department.
10% off total food Our offer is 10% off their food
Cost of Promotion $1.00 purchase.
Total Pieces sent 1 Last year we did 15% off.
Total Pieces Returned 7 The card is good for an entire
% Returned 700.00% year.
Average # customers 3.29
Total # of customers 23
Average Purchase $38.34
Average Profit per redeemed $23.60
Total Revenue $268.38
Total Discounts $22.65
Net Profit $164.22
ROI 16421.60%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: Birthdays
$10 off dinner

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 149 $2,267.25 $578.54 $1,688.71 $680.18 $1,008.54
1-Nov 2 $37.29 $10.00 $27.29 $11.19 $16.10
2 $45.22 $10.00 $35.22 $13.57 $21.65
2-Nov 2 $46.78 $10.00 $36.78 $14.03 $22.75
3-Nov 2 $24.86 $9.99 $14.87 $7.46 $7.41
3 $34.59 $9.49 $25.10 $10.38 $14.72
4 $63.28 $10.00 $53.28 $18.98 $34.30
2 $27.98 $10.00 $17.98 $8.39 $9.59
2 $51.27 $10.00 $41.27 $15.38 $25.89
2 $25.27 $10.00 $15.27 $7.58 $7.69
4-Nov 2 $22.56 $10.00 $12.56 $6.77 $5.79
6-Nov 4 $27.31 $8.99 $18.32 $8.19 $10.13
7-Nov 2 $51.53 $9.98 $41.55 $15.46 $26.09
2 $14.74 $8.99 $5.75 $4.42 $1.33
8-Nov 3 $39.26 $9.49 $29.77 $11.78 $17.99
2 $34.06 $10.00 $24.06 $10.22 $13.84
9-Nov 2 $36.46 $10.00 $26.46 $10.94 $15.52
3 $45.47 $10.00 $35.47 $13.64 $21.83
2 $44.98 $10.00 $34.98 $13.49 $21.49
2 $32.27 $10.00 $22.27 $9.68 $12.59
2 $41.92 $10.00 $31.92 $12.58 $19.34
12-Nov 5 $58.03 $10.00 $48.03 $17.41 $30.62
6 $75.42 $10.00 $65.42 $22.63 $42.79
2 $29.28 $10.00 $19.28 $8.78 $10.50
12-Nov 2 $19.97 $9.99 $9.98 $5.99 $3.99
14-Nov 4 $49.84 $10.00 $39.84 $14.95 $24.89
15-Nov 2 $25.98 $9.99 $15.99 $7.79 $8.20
16-Nov 2 $33.48 $8.99 $24.49 $10.04 $14.45
16-Nov 2 $24.56 $10.00 $14.56 $7.37 $7.19
2 $37.31 $10.00 $27.31 $11.19 $16.12
2 $30.98 $10.00 $20.98 $9.29 $11.69
2 $42.75 $10.00 $32.75 $12.83 $19.93
2 $30.23 $11.00 $19.23 $9.07 $10.16
2 $22.74 $10.00 $12.74 $6.82 $5.92
17-Nov 2 $34.53 $9.99 $24.54 $10.36 $14.18
2 $55.97 $13.99 $41.98 $16.79 $25.19
2 $43.71 $10.00 $33.71 $13.11 $20.60
4 $61.11 $10.00 $51.11 $18.33 $32.78
18-Nov 2 $27.98 $10.00 $17.98 $8.39 $9.59
19-Nov 2 $22.98 $10.00 $12.98 $6.89 $6.09
2 $34.15 $12.99 $21.16 $10.25 $10.92
3 $63.46 $10.00 $53.46 $19.04 $34.42
20-Nov 2 $22.02 $9.99 $12.03 $6.61 $5.42
2 $23.81 $9.74 $14.07 $7.14 $6.93
23-Nov 4 $48.57 $9.99 $38.58 $14.57 $24.01
2 $27.52 $9.99 $17.53 $8.26 $9.27
24-Nov 7 $45.33 $9.99 $35.34 $13.60 $21.74
25-Nov 2 $24.56 $8.99 $15.57 $7.37 $8.20
27-Nov 2 $22.98 $9.99 $12.99 $6.89 $6.10
28-Nov 2 $44.53 $10.00 $34.53 $13.36 $21.17
29-Nov 2 $23.76 $10.00 $13.76 $7.13 $6.63
2 $51.97 $10.00 $41.97 $15.59 $26.38
4 $42.26 $10.00 $32.26 $12.68 $19.58
30-Nov 2 $23.56 $10.00 $13.56 $7.07 $6.49
4 $119.95 $14.00 $105.95 $35.99 $69.97
2 $47.47 $11.99 $35.48 $14.24 $21.24
5 $56.09 $10.00 $46.09 $16.83 $29.26
4 $71.31 $10.00 $61.31 $21.39 $39.92
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
Birthdays
$10 off dinner
Date of Mailing: 2-Oct-07
Expiration Date: 31-Oct-07

Number of pieces mailed 297

Number of pieces returned 57
Response Return % 19.19%

Avg # Customers/ piece returned 2.61

Avg Purchase per coupon $39.78
After Discount $29.63

Total Revenues $2,267.25

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $130.68 $0.44
Paper & Printing $-
Cost of Promotion $130.68

Cost of Goods $680.18 30.00%

Discount $ $578.54 25.52%
Cost of Food & Discount $1,258.72 55.52%
- Total Expenses $1,389.40

Net Profit/loss $877.86 38.72%

Avg Profit/ piece returned $17.69

Avg Profit/ piece mailed $2.96
Avg Cost/ piece mailed $0.44
Return on Investment 671.76%

Tips generated @ 15% $340.09

If tip after discount $253.31 Notes:

Summary
Birthdays
$10 off dinner
Cost of Promotion $130.68
Total Pieces sent 297
Total Pieces Returned 57
% Returned 19.19%
Average # customers 2.61
Total # of customers 149
Average Purchase $39.78
Average Profit per redeemed $17.69
Total Revenue $2,267.25
Total Discounts $578.54
Net Profit $877.86
ROI 671.76%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: 1/2 Bday
1/2 off entrée

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 58 $900.41 $183.53 $716.88 $270.12 $446.76
1-Nov 4 $37.04 $4.49 $32.55 $11.11 $21.44
2 $19.98 $4.99 $14.99 $5.99 $9.00
2-Nov 2 $20.48 $6.99 $13.49 $6.14 $7.35
3-Nov 7 $151.60 $7.49 $144.11 $45.48 $98.63
5 $84.99 $15.98 $69.01 $25.50 $43.51
4-Nov 2 $13.99 $6.99 $7.00 $4.20 $2.80
9-Nov 2 $48.48 $8.49 $39.99 $14.54 $25.45
12-Nov 2 $21.21 $10.00 $11.21 $6.36 $4.85
3 $41.47 $10.00 $31.47 $12.44 $19.03
14-Nov 1 $24.49 $10.49 $14.00 $7.35 $6.65
2 $30.98 $4.49 $26.49 $9.29 $17.20
15-Nov 2 $32.27 $7.49 $24.78 $9.68 $15.10
16-Nov 2 $32.48 $8.49 $23.99 $9.74 $14.25
17-Nov 2 $37.98 $5.99 $31.99 $11.39 $20.60
20-Nov 2 $11.28 $4.49 $6.79 $3.38 $3.41
2 $44.77 $7.49 $37.28 $13.43 $23.85
1 $35.49 $9.24 $26.25 $10.65 $15.60
26-Nov 4 $50.04 $8.99 $41.05 $15.01 $26.04
29-Nov 2 $20.77 $4.49 $16.28 $6.23 $10.05
1 $12.28 $4.99 $7.29 $3.68 $3.61
2 $16.27 $4.50 $11.77 $4.88 $6.89
30-Nov 2 $28.56 $5.99 $22.57 $8.57 $14.00
2 $30.56 $6.99 $23.57 $9.17 $14.40
2 $52.95 $13.99 $38.96 $15.89 $23.08
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
1/2 Bday
1/2 off entrée
Date of Mailing: 3-Oct-07
Expiration Date: 31-Oct-07

Number of pieces mailed 287

Number of pieces returned 24
Response Return % 8.36%

Avg # Customers/ piece returned 2.42

Avg Purchase per coupon $37.52
After Discount $29.87

Total Revenues $900.41

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $157.85 $0.55
Paper & Printing $-
Cost of Promotion $157.85

Cost of Goods $270.12 30.00%

Discount $ $183.53 20.38%
Cost of Food & Discount $453.65 50.38%
- Total Expenses $611.50

Net Profit/loss $288.91 32.09%

Avg Profit/ piece returned 18.61

Avg Profit/ piece mailed $1.01
Avg Cost/ piece mailed $0.55
Return on Investment 183.03%

Tips generated @ 15% $135.06

If tip after discount $107.53
Notes:
These cards are mailed out
Summary to members 6 months or
1/2 Bday half way to their next
1/2 off entrée birthday. On this offer we
Cost of Promotion $157.85 give them 1/2 off any one
Total Pieces sent 287 item from our menu. Most
Total Pieces Returned 24 people get 1/2 off an
% Returned 8.36% entrée.
Average # customers 2.42
Total # of customers 58
Average Purchase $37.52
Average Profit per redeemed $18.61
Total Revenue $900.41
Total Discounts $183.53
Net Profit $288.91
ROI 183.03%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: cold Bdays
entrée up to $10

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 127 $2,061.49 $445.96 $1,615.53 $618.45 $997.08
1-Nov 4 $47.53 $10.00 $37.53 $14.26 $23.27
7-Nov 4 $49.32 $10.00 $39.32 $14.80 $24.52
4 $49.08 $10.00 $39.08 $14.72 $24.36
2 $44.52 $11.00 $33.52 $13.36 $20.16
8-Nov 2 $26.27 $10.00 $16.27 $7.88 $8.39
5 $92.98 $10.00 $82.98 $27.89 $55.09
9-Nov 2 $38.77 $10.00 $28.77 $11.63 $17.14
4 $90.66 $5.00 $85.66 $27.20 $58.46
3 $43.54 $10.00 $33.54 $13.06 $20.48
2 $52.77 $10.00 $42.77 $15.83 $26.94
11-Nov 10 $178.85 $5.00 $173.85 $53.66 $120.20
13-Nov 4 $51.96 $10.00 $41.96 $15.59 $26.37
2 $44.98 $10.00 $34.98 $13.49 $21.49
14-Nov 2 $30.30 $8.99 $21.31 $9.09 $12.22
15-Nov 3 $28.94 $9.99 $18.95 $8.68 $10.27
16-Nov 2 $24.31 $10.00 $14.31 $7.29 $7.02
2 $31.77 $11.00 $20.77 $9.53 $11.24
17-Nov 3 $43.75 $10.00 $33.75 $13.13 $20.63
2 $26.97 $10.00 $16.97 $8.09 $8.88
2 $53.98 $10.00 $43.98 $16.19 $27.79
2 $27.48 $10.00 $17.48 $8.24 $9.24
18-Nov 2 $46.71 $10.00 $36.71 $14.01 $22.70
19-Nov 2 $33.75 $10.00 $23.75 $10.13 $13.63
2 $19.77 $10.00 $9.77 $5.93 $3.84
2 $42.48 $10.00 $32.48 $12.74 $19.74
21-Nov 2 $26.27 $10.00 $16.27 $7.88 $8.39
2 $40.77 $10.00 $30.77 $12.23 $18.54
23-Nov 2 $54.47 $10.00 $44.47 $16.34 $28.13
24-Nov 3 $50.25 $10.00 $40.25 $15.08 $25.18
25-Nov 4 $61.01 $10.00 $51.01 $18.30 $32.71
26-Nov 2 $15.98 $10.00 $5.98 $4.79 $1.19
2 $48.27 $10.00 $38.27 $14.48 $23.79
4 $65.04 $10.00 $55.04 $19.51 $35.53
27-Nov 2 $34.98 $10.00 $24.98 $10.49 $14.49
2 $48.48 $10.00 $38.48 $14.54 $23.94
28-Nov 1 $9.99 $9.99 $- $3.00 $(3.00)
3 $66.04 $10.00 $56.04 $19.81 $36.23
4 $33.81 $10.00 $23.81 $10.14 $13.67
3 $46.55 $10.00 $36.55 $13.97 $22.59
29-Nov 5 $41.44 $10.00 $31.44 $12.43 $19.01
2 $42.22 $10.00 $32.22 $12.67 $19.55
2 $26.27 $10.00 $16.27 $7.88 $8.39
30-Nov 2 $43.76 $10.00 $33.76 $13.13 $20.63
3 $25.98 $10.00 $15.98 $7.79 $8.19
3 $58.47 $14.99 $43.48 $17.54 $25.94
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
cold Bdays
entrée up to $10
Date of Mailing: 30-Sep-07
Expiration Date: 31-Oct-07

Number of pieces mailed 286

Number of pieces returned 45
Response Return % 15.73%

Avg # Customers/ piece returned 2.82

Avg Purchase per coupon $45.81
After Discount $35.90

Total Revenues $2,061.49

Cost of Prizes/Products
Other related expenses 20
Mailing list cost per piece cost
Postage $117.26 $0.41
Paper & Printing $283.14 $0.99
Cost of Promotion $420.40

Cost of Goods $618.45 30.00%

Discount $ $445.96 21.63%
Cost of Food & Discount $1,064.41 51.63%
- Total Expenses $1,484.81

Net Profit/loss $576.68 27.97%

Avg Profit/ piece returned $22.16

Avg Profit/ piece mailed $2.02
Avg Cost/ piece mailed $1.47
Return on Investment 137.17%

Tips generated @ 15% $309.22 Notes:

If tip after discount $242.33

Summary
cold Bdays
entrée up to $10
Cost of Promotion $420.40
Total Pieces sent 286
Total Pieces Returned 45
% Returned 15.73%
Average # customers 2.82
Total # of customers 127
Average Purchase $45.81
Average Profit per redeemed $22.16
Total Revenue $2,061.49
Total Discounts $445.96
Net Profit $576.68
ROI 137.17%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: RR certs

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 116 $1,745.76 $397.70 $1,348.06 $523.73 $824.33
1-Nov 1 $14.49 $10.00 $4.49 $4.35 $0.14
4 $56.33 $10.00 $46.33 $16.90 $29.43
2-Nov 2 $30.52 $10.00 $20.52 $9.16 $11.36
2 $62.27 $10.00 $52.27 $18.68 $33.59
2 $20.27 $10.00 $10.27 $6.08 $4.19
1 $23.99 $10.00 $13.99 $7.20 $6.79
3-Nov 8 $17.78 $10.00 $7.78 $5.33 $2.45
8 $38.22 $10.00 $28.22 $11.47 $16.75
5-Nov 3 $39.59 $10.00 $29.59 $11.88 $17.71
6-Nov 4 $46.57 $10.00 $36.57 $13.97 $22.60
9-Nov 2 $32.27 $10.00 $22.27 $9.68 $12.59
2 $38.77 $10.00 $28.77 $11.63 $17.14
10-Nov 2 $37.96 $10.00 $27.96 $11.39 $16.57
11-Nov 4 $29.86 $10.00 $19.86 $8.96 $10.90
2 $43.46 $5.99 $37.47 $13.04 $24.43
2 $40.55 $10.00 $30.55 $12.17 $18.39
2 $41.98 $9.49 $32.49 $12.59 $19.90
13-Nov 1 $9.49 $9.49 $- $2.85 $(2.85)
2 $42.27 $7.95 $34.32 $12.68 $21.64
14-Nov 1 $38.78 $6.79 $31.99 $11.63 $20.36
4 $49.84 $10.00 $39.84 $14.95 $24.89
15-Nov 2 $24.27 $2.00 $22.27 $7.28 $14.99
2 $26.98 $6.49 $20.49 $8.09 $12.40
16-Nov 2 $26.55 $10.00 $16.55 $7.97 $8.59
2 $52.49 $6.79 $45.70 $15.75 $29.95
2 $32.73 $10.00 $22.73 $9.82 $12.91
17-Nov 4 $58.81 $10.00 $48.81 $17.64 $31.17
3 $27.34 $7.95 $19.39 $8.20 $11.19
19-Nov 1 $23.77 $4.99 $18.78 $7.13 $11.65
2 $22.79 $10.00 $12.79 $6.84 $5.95
20-Nov 4 $63.69 $7.95 $55.74 $19.11 $36.63
21-Nov 2 $48.77 $6.79 $41.98 $14.63 $27.35
2 $19.47 $10.00 $9.47 $5.84 $3.63
23-Nov 3 $40.95 $6.99 $33.96 $12.29 $21.68
2 $50.27 $6.79 $43.48 $15.08 $28.40
3 $73.70 $20.98 $52.72 $22.11 $30.61
24-Nov 2 $19.73 $10.00 $9.73 $5.92 $3.81
2 $59.64 $10.39 $49.25 $17.89 $31.36
4 $91.89 $5.99 $85.90 $27.57 $58.33
4 $88.49 $7.95 $80.54 $26.55 $53.99
25-Nov 2 $43.98 $10.00 $33.98 $13.19 $20.79
4 $57.23 $5.99 $51.24 $17.17 $34.07
27-Nov 1 $16.49 $9.95 $6.54 $4.95 $1.59
28-Nov 2 $20.47 $10.00 $10.47 $6.14 $4.33
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
RR certs
0
Date of Mailing:
Expiration Date:

Number of pieces mailed 100

Number of pieces returned 44
Response Return % 44.00%

Avg # Customers/ piece returned 2.64

Avg Purchase per coupon $39.68
After Discount $30.64

Total Revenues $1,745.76

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $-
Paper & Printing $54.00 $0.54
Cost of Promotion $54.00

Cost of Goods $523.73 30.00%

Discount $ $397.70 22.78%
Cost of Food & Discount $921.43 52.78%
- Total Expenses $975.43

Net Profit/loss $770.33 44.13%

Avg Profit/ piece returned $18.73

Avg Profit/ piece mailed $7.70
Avg Cost/ piece mailed $0.54
Return on Investment 1426.54%

Tips generated @ 15% $261.86

If tip after discount $202.21
Notes:

Summary
RR certs
$-
Cost of Promotion $54.00
Total Pieces sent 100
Total Pieces Returned 44
% Returned 44.00%
Average # customers 2.64
Total # of customers 116
Average Purchase $39.68
Average Profit per redeemed $18.73
Total Revenue $1,745.76
Total Discounts $397.70
Net Profit $770.33
ROI 1426.54%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: Trick or Treat
multiple offers

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 194 $2,868.44 $445.59 $2,422.85 $860.53 $1,562.32
1-Nov 2 $27.98 $2.80 $25.18 $8.39 $16.79
2-Nov 2 $51.48 $2.40 $49.08 $15.44 $33.64
3 $52.96 $8.49 $44.47 $15.89 $28.58
2 $43.98 $6.99 $36.99 $13.19 $23.80
3-Nov 2 $33.48 $2.50 $30.98 $10.04 $20.94
3 $38.44 $3.75 $34.69 $11.53 $23.16
2 $23.27 $5.49 $17.78 $6.98 $10.80
2 $28.05 $6.74 $21.31 $8.42 $12.90
5 $64.61 $4.70 $59.91 $19.38 $40.53
2 $41.96 $6.99 $34.97 $12.59 $22.38
4-Nov 4 $25.56 $2.10 $23.46 $7.67 $15.79
3 $32.56 $2.00 $30.56 $9.77 $20.79
5-Nov 2 $15.98 $4.25 $11.73 $4.79 $6.94
6-Nov 2 $14.07 $2.37 $11.70 $4.22 $7.48
2 $23.98 $2.40 $21.58 $7.19 $14.39
4 $46.54 $4.65 $41.89 $13.96 $27.93
3 $36.97 $5.50 $31.47 $11.09 $20.38
7-Nov 2 $22.76 $2.50 $20.26 $6.83 $13.43
2 $153.98 $2.75 $151.23 $46.19 $105.04
2 $29.56 $7.49 $22.07 $8.87 $13.20
2 $17.06 $4.99 $12.07 $5.12 $6.95
8-Nov 2 $57.42 $3.15 $54.27 $17.23 $37.04
2 $25.05 $4.49 $20.56 $7.52 $13.05
4 $52.12 $2.50 $49.62 $15.64 $33.98
3 $38.46 $0.90 $37.56 $11.54 $26.02
9-Nov 2 $26.23 $2.20 $24.03 $7.87 $16.16
10-Nov 2 $31.90 $5.00 $26.90 $9.57 $17.33
2 $21.98 $5.49 $16.49 $6.59 $9.90
5 $68.33 $4.50 $63.83 $20.50 $43.33
12-Nov 2 $30.32 $2.07 $28.25 $9.10 $19.15
2 $24.05 $1.95 $22.10 $7.22 $14.89
3 $59.04 $3.75 $55.29 $17.71 $37.58
2 $13.98 $1.40 $12.58 $4.19 $8.39
13-Nov 3 $47.51 $5.59 $41.92 $14.25 $27.67
14-Nov 2 $22.27 $2.00 $20.27 $6.68 $13.59
3 $28.82 $9.99 $18.83 $8.65 $10.18
2 $35.97 $9.00 $26.97 $10.79 $16.18
2 $14.07 $- $14.07 $4.22 $9.85
15-Nov 2 $36.04 $5.49 $30.55 $10.81 $19.74
6 $84.43 $8.49 $75.94 $25.33 $50.61
16-Nov 3 $40.02 $7.49 $32.53 $12.01 $20.52
2 $53.33 $4.86 $48.47 $16.00 $32.47
3 $51.59 $4.48 $47.11 $15.48 $31.63
17-Nov 2 $19.23 $1.93 $17.30 $5.77 $11.53
8 $68.72 $6.99 $61.73 $20.62 $41.11
1 $14.99 $3.75 $11.24 $4.50 $6.74
2 $33.98 $7.49 $26.49 $10.19 $16.30
18-Nov 2 $18.73 $1.87 $16.86 $5.62 $11.24
1 $13.28 $1.10 $12.18 $3.98 $8.20
2 $32.98 $3.30 $29.68 $9.89 $19.79
20-Nov 2 $26.48 $2.65 $23.83 $7.94 $15.89
2 $33.38 $4.41 $28.97 $10.01 $18.96
21-Nov 2 $51.53 $6.99 $44.54 $15.46 $29.08
2 $36.26 $6.99 $29.27 $10.88 $18.39
23-Nov 6 $118.28 $8.95 $109.33 $35.48 $73.85
24-Nov 2 $59.64 $10.39 $49.25 $17.89 $31.36
2 $30.61 $2.75 $27.86 $9.18 $18.68
5 $52.90 $10.04 $42.86 $15.87 $26.99
6 $13.05 $89.79 $(76.74) $3.92 $(80.66)
26-Nov 2 $17.48 $4.37 $13.11 $5.24 $7.87
27-Nov 2 $30.56 $2.39 $28.17 $9.17 $19.00
1 $30.48 $3.95 $26.53 $9.14 $17.39
4 $57.53 $6.99 $50.54 $17.26 $33.28
28-Nov 2 $16.27 $6.79 $9.48 $4.88 $4.60
2 $12.78 $6.38 $6.40 $3.83 $2.57
3 $30.26 $9.99 $20.27 $9.08 $11.19
2 $26.97 $7.49 $19.48 $8.09 $11.39
3 $33.84 $3.00 $30.84 $10.15 $20.69
29-Nov 2 $30.48 $4.99 $25.49 $9.14 $16.35
2 $42.46 $7.95 $34.51 $12.74 $21.77
2 $43.02 $4.87 $38.15 $12.91 $25.24
2 $33.32 $2.70 $30.62 $10.00 $20.62
1 $13.99 $3.50 $10.49 $4.20 $6.29
2 $44.35 $4.00 $40.35 $13.31 $27.05
30-Nov 1 $21.99 $5.50 $16.49 $6.60 $9.89
2 $70.46 $4.70 $65.76 $21.14 $44.62
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
Trick or Treat
multiple offers
Date of Mailing: october
Expiration Date: 30-Nov-07

Number of pieces mailed 500

Number of pieces returned 76
Response Return % 15.20%

Avg # Customers/ piece returned 2.55

Avg Purchase per coupon $37.74
After Discount $31.88

Total Revenues $2,868.44

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $-
Paper & Printing $60.00 $0.12
Cost of Promotion $60.00

Cost of Goods $860.53 30.00%

Discount $ $445.59 15.53%
Cost of Food & Discount $1,306.12 45.53%
- Total Expenses $1,366.12

Net Profit/loss $1,502.32 52.37%

Avg Profit/ piece returned $20.56

Avg Profit/ piece mailed $3.00
Avg Cost/ piece mailed $0.12
Return on Investment 2503.86%

Tips generated @ 15% $430.27

If tip after discount $363.43
Notes:
These were scratch cards
Summary handed out in October.
Trick or Treat The offers were mostly 10%
multiple offers off food bill, with some 20%
Cost of Promotion $60.00 off, a few 50% off entree,
Total Pieces sent 500 and a few free entrée, and
Total Pieces Returned 76 many free desserts/
% Returned 15.20% appetizers.
Average # customers 2.55 .
Total # of customers 194
Average Purchase $37.74
Average Profit per redeemed $20.56
Total Revenue $2,868.44
Total Discounts $445.59
Net Profit $1,502.32
ROI 2503.86%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: Holiday VIP
$5 off

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 109 $1,601.41 $222.73 $1,378.68 $480.42 $898.26
16-Nov 2 $32.52 $5.00 $27.52 $9.76 $17.76
17-Nov 2 $19.48 $5.00 $14.48 $5.84 $8.64
2 $38.92 $5.00 $33.92 $11.68 $22.24
2 $33.56 $5.00 $28.56 $10.07 $18.49
6 $104.18 $5.00 $99.18 $31.25 $67.93
2 $39.22 $5.00 $34.22 $11.77 $22.45
2 $49.97 $5.00 $44.97 $14.99 $29.98
18-Nov 6 $75.06 $5.00 $70.06 $22.52 $47.54
2 $39.98 $5.00 $34.98 $11.99 $22.99
2 $33.98 $5.00 $28.98 $10.19 $18.79
20-Nov 2 $43.48 $5.00 $38.48 $13.04 $25.44
2 $18.48 $5.00 $13.48 $5.54 $7.94
4 $31.84 $5.00 $26.84 $9.55 $17.29
21-Nov 3 $50.26 $5.00 $45.26 $15.08 $30.18
3 $42.09 $5.00 $37.09 $12.63 $24.46
2 $33.96 $8.00 $25.96 $10.19 $15.77
2 $34.27 $6.00 $28.27 $10.28 $17.99
2 $46.64 $5.00 $41.64 $13.99 $27.65
23-Nov 2 $21.02 $5.00 $16.02 $6.31 $9.71
2 $19.48 $5.00 $14.48 $5.84 $8.64
4 $54.00 $5.00 $49.00 $16.20 $32.80
2 $19.48 $5.00 $14.48 $5.84 $8.64
2 $21.02 $5.00 $16.02 $6.31 $9.71
3 $56.84 $5.00 $51.84 $17.05 $34.79
2 $27.98 $5.00 $22.98 $8.39 $14.59
24-Nov 4 $48.50 $5.00 $43.50 $14.55 $28.95
25-Nov 6 $72.58 $5.00 $67.58 $21.77 $45.81
26-Nov 2 $32.46 $5.00 $27.46 $9.74 $17.72
27-Nov 2 $32.76 $5.00 $27.76 $9.83 $17.93
2 $41.97 $5.00 $36.97 $12.59 $24.38
2 $24.56 $5.00 $19.56 $7.37 $12.19
28-Nov 2 $15.48 $5.00 $10.48 $4.64 $5.84
29-Nov 3 $39.04 $5.00 $34.04 $11.71 $22.33
2 $27.05 $5.00 $22.05 $8.12 $13.94
30-Nov 3 $17.48 $2.75 $14.73 $5.24 $9.49
2 $19.98 $5.00 $14.98 $5.99 $8.99
2 $30.56 $6.99 $23.57 $9.17 $14.40
2 $23.98 $5.00 $18.98 $7.19 $11.79
2 $23.56 $5.00 $18.56 $7.07 $11.49
2 $29.93 $7.49 $22.44 $8.98 $13.46
2 $29.48 $5.00 $24.48 $8.84 $15.64
4 $104.33 $11.50 $92.83 $31.30 $61.53
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
Holiday VIP
$5 off
Date of Mailing: 14-Nov-07
Expiration Date: 30-Nov-07

Number of pieces mailed 500

Number of pieces returned 42
Response Return % 8.40%

Avg # Customers/ piece returned 2.60

Avg Purchase per coupon $38.13
After Discount $32.83

Total Revenues $1,601.41

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $205.00 $0.41
Paper & Printing $50.00 $0.10
Cost of Promotion $255.00

Cost of Goods $480.42 30.00%

Discount $ $222.73 13.91%
Cost of Food & Discount $703.15 43.91%
- Total Expenses $958.15

Net Profit/loss $643.26 40.17%

Avg Profit/ piece returned $21.39

Avg Profit/ piece mailed $1.29
Avg Cost/ piece mailed $0.51
Return on Investment 252.26%

Tips generated @ 15% $240.21

If tip after discount $206.80
Notes:
These were $5 off coupons sent
Summary to top 500 guests with
Thanksgiving thank you card.
Holiday VIP
We also included a card with an
$5 off
offer to receive $10 bonus
Cost of Promotion $255.00 coupon with every purchase of
Total Pieces sent 500 $50 in gift certificates.
Total Pieces Returned 42
% Returned 8.40%
Average # customers 2.60
Total # of customers 109
Average Purchase $38.13
Average Profit per redeemed $21.39
Total Revenue $1,601.41
Total Discounts $222.73
Net Profit $643.26
ROI 252.26%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: sweet tooth
1/2 off pumpkin bread pudding

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 4 $54.75 $5.98 $48.77 $16.43 $32.35
15-Nov 2 $20.99 $2.99 $18.00 $6.30 $11.70
20-Nov 2 $33.76 $2.99 $30.77 $10.13 $20.64
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
sweet tooth
1/2 off pumpkin bread pudding
Date of Mailing: 8-Nov-07
Expiration Date: 30-Nov-07

Number of pieces mailed 520

Number of pieces returned 2
Response Return % 0.38%

Avg # Customers/ piece returned 2.00

Avg Purchase per coupon $27.38
After Discount $24.39

Total Revenues $54.75

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $109.20 $0.21
Paper & Printing $52.00 $0.10
Cost of Promotion $161.20

Cost of Goods $16.43 30.00%

Discount $ $5.98 10.92%
Cost of Food & Discount $22.41 40.92%
- Total Expenses $183.61

Net Profit/loss $(128.86) -235.35%

Avg Profit/ piece returned 16.17

Avg Profit/ piece mailed $(0.25)
Avg Cost/ piece mailed $0.31
Return on Investment -79.93%

Tips generated @ 15% $8.21 Notes:

If tip after discount $7.32
This was an offer in our
Summary newsletter. The cost of mailing
sweet tooth was split between two
1/2 off pumpkin bread pudding restaurants.
Cost of Promotion $161.20 This month we mailed with first
Total Pieces sent 520 class stamps because of late
Total Pieces Returned 2 printing and only to top 500
% Returned 0.38% members.
Average # customers 2.00
Total # of customers 4
Average Purchase $27.38
Average Profit per redeemed $16.17
Total Revenue $54.75
Total Discounts $5.98
Net Profit $(128.86)
ROI -79.93%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: TG email
free app/dessert

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 31 $374.15 $65.16 $308.99 $112.25 $196.75
23-Nov 5 $69.11 $6.79 $62.32 $20.73 $41.59
25-Nov 9 $71.11 $7.99 $63.12 $21.33 $41.79
2 $36.97 $6.99 $29.98 $11.09 $18.89
2 $28.96 $7.95 $21.01 $8.69 $12.32
27-Nov 2 $25.97 $6.99 $18.98 $7.79 $11.19
30-Nov 2 $43.51 $5.99 $37.52 $13.05 $24.47
3 $42.54 $5.99 $36.55 $12.76 $23.79
4 $27.97 $9.48 $18.49 $8.39 $10.10
2 $28.01 $6.99 $21.02 $8.40 $12.62
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
TG email
free app/dessert
Date of Mailing: 21-Nov-07
Expiration Date: 30-Nov-07

Number of pieces mailed 1022

Number of pieces returned 9
Response Return % 0.88%

Avg # Customers/ piece returned 3.44

Avg Purchase per coupon $41.57
After Discount $34.33

Total Revenues $374.15

Cost of Prizes/Products
Other related expenses
Mailing list cost $25.00 per piece cost
Postage $-
Paper & Printing $-
Cost of Promotion $25.00

Cost of Goods $112.25 30.00%

Discount $ $65.16 17.42%
Cost of Food & Discount $177.41 47.42%
- Total Expenses $202.41

Net Profit/loss $171.75 45.90%

Avg Profit/ piece returned $21.86

Avg Profit/ piece mailed $0.17
Avg Cost/ piece mailed $0.02
Return on Investment 686.98%

Tips generated @ 15% $56.12

Notes:
If tip after discount $46.35
This was an appreciation
Summary email sent out the day
TG email before Thanksgiving with a
free app/dessert free appetizer/dessert
Cost of Promotion $25.00 coupon attached.
Total Pieces sent 1022
Total Pieces Returned 9
% Returned 0.88%
Average # customers 3.44
Total # of customers 31
Average Purchase $41.57
Average Profit per redeemed $21.86
Total Revenue $374.15
Total Discounts $65.16
Net Profit $171.75
ROI 686.98%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: cmmty supt

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 8 $81.40 $28.58 $52.82 $24.42 $28.40
3-Oct 2 $32.86 $10.00 $22.86 $9.86 $13.00
14-Nov 4 $29.56 $8.58 $20.98 $8.87 $12.11
30-Nov 2 $18.98 $10.00 $8.98 $5.69 $3.29
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
cmmty supt
0
Date of Mailing: ongoing
Expiration Date:

Number of pieces mailed 100

Number of pieces returned 3
Response Return % 3.00%

Avg # Customers/ piece returned 2.67

Avg Purchase per coupon $27.13
After Discount $17.61

Total Revenues $81.40

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $-
Paper & Printing $5.00 $0.05
Cost of Promotion $5.00

Cost of Goods $24.42 30.00%

Discount $ $28.58 35.11%
Cost of Food & Discount $53.00 65.11%
- Total Expenses $58.00

Net Profit/loss $23.40 28.75%

Avg Profit/ piece returned $9.47

Avg Profit/ piece mailed $0.23
Avg Cost/ piece mailed $0.05
Return on Investment 468.00%

Tips generated @ 15% $12.21

If tip after discount $7.92 Notes:

Summary
cmmty supt
$-
Cost of Promotion $5.00
Total Pieces sent 100
Total Pieces Returned 3
% Returned 3.00%
Average # customers 2.67
Total # of customers 8
Average Purchase $27.13
Average Profit per redeemed $9.47
Total Revenue $81.40
Total Discounts $28.58
Net Profit $23.40
ROI 468.00%
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: Diner return
$10 off-salmon

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 0 $- $- $- $- $-
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
Diner return
$10 off-salmon
Date of Mailing: 11-Jul-07
Expiration Date: 10-Aug-07

Number of pieces mailed

Number of pieces returned 0
Response Return %

Avg # Customers/ piece returned #DIV/0!

Avg Purchase per coupon #DIV/0!
After Discount #DIV/0!

Total Revenues $-

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $- $0.39
Paper & Printing $- $0.15
Cost of Promotion $-

Cost of Goods $- 30.00%

Discount $ $- #DIV/0!
Cost of Food & Discount $- #DIV/0!
- Total Expenses $-

Net Profit/loss $- #DIV/0!

Avg Profit/ piece returned #DIV/0!

Avg Profit/ piece mailed #DIV/0!
Avg Cost/ piece mailed #DIV/0!
Return on Investment #DIV/0!

Tips generated @ 15% $-

If tip after discount $-
Notes:

Summary
Diner return
$10 off-salmon
Cost of Promotion $-
Total Pieces sent 0
Total Pieces Returned 0
% Returned
Average # customers #DIV/0!
Total # of customers 0
Average Purchase #DIV/0!
Average Profit per redeemed #DIV/0!
Total Revenue $-
Total Discounts $-
Net Profit $-
ROI #DIV/0!
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: open

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 0 $- $- $- $- $-
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
open November-07
0
Date of Mailing: 19-Oct-07
Expiration Date: 31-Oct-07

Number of pieces mailed 100

Number of pieces returned 0
Response Return % 0.00%

Avg # Customers/ piece returned #DIV/0!

Avg Purchase per coupon #DIV/0!
After Discount #DIV/0!

Total Revenues $-

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $-
Paper & Printing $-
Cost of Promotion $-

Cost of Goods $- 30.00%

Discount $ $- #DIV/0!
Cost of Food & Discount $- #DIV/0!
- Total Expenses $-

Net Profit/loss $- #DIV/0!

Avg Profit/ piece returned #DIV/0!

Avg Profit/ piece mailed $-
Avg Cost/ piece mailed $-
Return on Investment #DIV/0!

Tips generated @ 15% $-

If tip after discount $-
Notes:
Summary
open
$-
Cost of Promotion $-
Total Pieces sent 100
Total Pieces Returned 0
% Returned 0.00%
Average # customers #DIV/0!
Total # of customers 0
Average Purchase #DIV/0!
Average Profit per redeemed #DIV/0!
Total Revenue $-
Total Discounts $- #DIV/0!
Net Profit $- #DIV/0!
ROI #DIV/0!
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: Door Hangers

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 0 $- $- $- $- $-
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
Door Hangers
0
Date of Mailing:
Expiration Date:

Number of pieces mailed

Number of pieces returned 0
Response Return %

Avg # Customers/ piece returned #DIV/0!

Avg Purchase per coupon #DIV/0!
After Discount #DIV/0!

Total Revenues $-

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $-
Paper & Printing $- $0.05
Cost of Promotion $-

Cost of Goods $- 30.00%

Discount $ $- #DIV/0!
Cost of Food & Discount $- #DIV/0!
- Total Expenses $-

Net Profit/loss $- #DIV/0!

Avg Profit/ piece returned #DIV/0!

Avg Profit/ piece mailed #DIV/0!
Avg Cost/ piece mailed #DIV/0!
Return on Investment #DIV/0!

Tips generated @ 15% $-

If tip after discount $- Notes:

Summary
Door Hangers
$-
Cost of Promotion $-
Total Pieces sent 0
Total Pieces Returned 0
% Returned
Average # customers #DIV/0!
Total # of customers 0
Average Purchase #DIV/0!
Average Profit per redeemed #DIV/0!
Total Revenue $-
Total Discounts $-
Net Profit $-
ROI #DIV/0!
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: mgr card

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 0 $- $- $- $- $-
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
mgr card
0
Date of Mailing:
Expiration Date:

Number of pieces mailed

Number of pieces returned 0
Response Return %

Avg # Customers/ piece returned #DIV/0!

Avg Purchase per coupon #DIV/0!
After Discount #DIV/0!

Total Revenues $-

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $- $-
Paper & Printing $- $0.06
Cost of Promotion $-

Cost of Goods $- 30.00%

Discount $ $- #DIV/0!
Cost of Food & Discount $- #DIV/0!
- Total Expenses $-

Net Profit/loss $- #DIV/0!

Avg Profit/ piece returned #DIV/0!

Avg Profit/ piece mailed #DIV/0!
Avg Cost/ piece mailed #DIV/0!
Return on Investment #DIV/0!

Tips generated @ 15% $-

If tip after discount $- Notes:

Summary
mgr card
$-
Cost of Promotion $-
Total Pieces sent 0
Total Pieces Returned 0
% Returned
Average # customers #DIV/0!
Total # of customers 0
Average Purchase #DIV/0!
Average Profit per redeemed #DIV/0!
Total Revenue $-
Total Discounts $-
Net Profit $-
ROI #DIV/0!
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION: survey

30.0%
Date # cstmr Ttl Sales $ Discnt After Disc Prod Cost Net Profit
Total 0 $- $- $- $- $-
CUSTOMER BASED MARKETING ANALYSIS
PROMOTION:
survey
0
Date of Mailing:
Expiration Date:

Number of pieces mailed

Number of pieces returned 0
Response Return %

Avg # Customers/ piece returned #DIV/0!

Avg Purchase per coupon #DIV/0!
After Discount #DIV/0!

Total Revenues $-

Cost of Prizes/Products
Other related expenses
Mailing list cost per piece cost
Postage $-
Paper & Printing $-
Cost of Promotion $-

Cost of Goods $- 30.00%

Discount $ $- #DIV/0!
Cost of Food & Discount $- #DIV/0!
- Total Expenses $-

Net Profit/loss $- #DIV/0!

Avg Profit/ piece returned #DIV/0!

Avg Profit/ piece mailed #DIV/0!
Avg Cost/ piece mailed #DIV/0!
Return on Investment #DIV/0!

Tips generated @ 15% $-

If tip after discount $-
Notes:

Summary
survey
$-
Cost of Promotion $-
Total Pieces sent 0
Total Pieces Returned 0
% Returned
Average # customers #DIV/0!
Total # of customers 0
Average Purchase #DIV/0!
Average Profit per redeemed #DIV/0!
Total Revenue $-
Total Discounts $-
Net Profit $-
ROI #DIV/0!