Company History

Incorporated in 1984, the success story of LU in Pakistan began with the initiative of Hasan Ali Khan (the founder of Continental Biscuits), who signed a joint venture agreement with Generale Biscuits, the global manufacturers of the LU range, which was subsequently acquired by the Danone Group. Expansive investments were made including the import of technology and professional expertise from abroad. The first undertaking was to set up a factory and establish distribution centers in the country with the ultimate objective of commencing operations and marketing our products in Pakistan. CBL thus started its' operations in the country since September 1986 with an initial strength of 200 employees. The company first introduced its' innovative brands - TUC, Prince and Candi which proved to be an instant success. With global merger of Generale Biscuit and the Danone Group, a more comprehensive range of products and technical know-how became available to CBL. The company at present has an outstanding portfolio, under its power brands of TUC, Prince, Tiger and Candi. These brands have an array of products that falls into the category of plain biscuits, cream variants, crackers and ingredients based. LU brand of biscuits are now synonomus with french delicacies .It has long history as the most popular french biscuit brands .LU has been recently associated with Kraft Foods Inc .Earlier to Kraft ,Danone were the owner of LU biscuit. Here is a brief history to the world famous biscuit brand. For more than 150 years, the LU brand (www.lubiscuits.com) has been synonymouswith some of the world's most delicious cookies. Founded in 1850, LU is one ofthe greatest success stories in the French food industry. Each LU biscuit is awork of art, capturing the elegant design and rich European taste people havecome to expect from LU. LU biscuits' devotion to art and design began in 1850when a French baker named Monsieur LeFevre married Mademoiselle Utile, andtheir blossoming love became a shared passion for baking exquisite biscuits.Each biscuit was considered a work of art, and like all great artists, theyproudly placed their initials, "LU," on each and every biscuit. The design ofthe brand's signature cookie, Le Petit Ecolier, was molded in chocolate fromthe image of "The Little School Boy" by renowned illustrator Firman Bouisset,furthering the brand's history of style and design. In 2007, LU joined KraftFoods and is one of the company's top-selling brands with products availablein 100 countries and revenues exceeding $1 billion globally

Our Strategy CBL's strategy is to be a leader in the biscuit business driving long-term sustainability and delivering sustainable performance for the company, environment and the community. This includes delivering consistently on our promise to consumers, serving our customers, developing and engaging actively with our employees, delivering superior financial results to our shareholders and minimizing our impact on the environment and interacting constructively with the communities in in which we operate.

Our Manufacturing Plant The manufacturing plant of Continental Biscuits is located at Sukkur, a city located in Sindh, 500 kms from Karachi. It is one of the main rural and semi-urban centers of Pakistan with a population exceeding one million. Sukkur is world-famous for its delicious dates and it is the home to Sukkur Barrage which is one of the oldest artificial irrigation systems in the world. Sukkur also holds a large number of Riverain forests since it lies on the course of Indus River. Our plant and its residential colony are multi storied buildings built on 15 acres of land surrounded by lush green gardens and trees. The colony houses more than 50 employees who reside here with their families. There is a club house with modern gymnasium facilities for visitors and guests and for those traveling to Sukkur for business purposes. These red brick buildings amidst lush green lawns with exquisite wild life and natural beauties provide a picturesque sight to its viewers. The serenity of the environment surrounding our factory is immensely relaxing. Our plant is operational since 1986, initially the manufacturing of biscuits commenced with one production line which now have expanded to six lines making biscuits round the clock to meet customers demand. We are continuously increasing its manufacturing capacity by installing more production lines. These lines operate on automatic PLC control and semiautomatic mode under extreme hygienic conditions. We have highly qualified staff to handle the factory operations. View Plant Laboratory Residential Colony Club House & Gym

our picture gallery below:

Responsibility to Environment Sustainability has always been an integral part of CBL's recipe for success and will always be in the years to come. We promote and maintain environmentally responsible practices for the benefit of our customers, consumers, employees and the communities in which we operate. We strive for continual improvement through the development of specific programmes that address the environmental cost and impact of our activities, products and services. As a consequence, we are committed to use resources efficiently, minimize waste and measure our environmental impact. We not only propagate a cleaner and a greener environment but have taken a number of measures that have fostered a positive environment around our employees and our society from decades. We contribute in the natural beauty by growing more and more plants around our factory, nearby areas and inside the residential colonies in Sukkur. The gardens and lawns in the vicinity with abundance fragrant flowers not only produce a relaxing environment but also attract beautiful birds of different species.

Moreover, we are an ISO14001 certified company, which indicates that our material and processes waste do not harm the environment we live in. We have a concise and effective policy for quality and environment that is well communicated to all our employees from top down to individual workers.

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