Create a Personalized Letters and activities kits Business____________________________________

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Create a Personalized Letters and activities kits Business____________________________________

Create a Personalized
Letters and Mail Kits
Business
By

Philippa Alvarez
April, 2011

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Create a Personalized Letters and activities kits Business____________________________________

Self- Publishing Edition

First published 2011

Copyright Philippa Alvarez 2011

All rights reserved. Without limiting the rights under copyrights reserved above, no
part of this publication may be reproduced, stored in or introduced into a retrieval
system, or transmitted, in any form or by any means (electronic, mechanical,
photocopying, recording or otherwise), without the prior written permission of the
copyright owner.

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Create a Personalized Letters and activities kits Business____________________________________

Table of Contents
About this book..............................................................................................................10
Chapter 1- Getting Started............................................................................................11
Making your working place.............................................................................................11
Managing your time.........................................................................................................12
Writing your business plan..............................................................................................13
Chapter 2 Creating your Craft mail business..........................................................19
Design your kits...............................................................................................................19
The kit Package................................................................................................................20
Buying wholesale supplies...............................................................................................20
Selling your kits...............................................................................................................20
Marketing your kits..........................................................................................................21
Age notice on your kits....................................................................................................22
Insurance..........................................................................................................................22
Pricing your kits...............................................................................................................22
Craft Shows and Fairs......................................................................................................25
Craft mail club and membership fees..............................................................................28
Theme Kits.......................................................................................................................30
Another Mail Club kits....................................................................................................35
Science kits......................................................................................................................35
Cooking kits....................................................................................................................36
Gardening kits..................................................................................................................37
Activities Kits Advisers...................................................................................................37
Some Internet resources...................................................................................................37
Chapter 3 Santas Letters..........................................................................................39

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Create a Personalized Letters and activities kits Business____________________________________

Writing Letters from Santa..............................................................................................39

Choosing your characters................................................................................................40
What to Say in Letters to Santa.......................................................................................40
Sending letters to children from the same family............................................................41
Sample letters for babys 1st Christmas...........................................................................41
Sample letters for an older child......................................................................................43
Letters for teens/ adults....................................................................................................44

Chapter 4 Letters from Christmas Angels and Jesus.............................................46

Jesus Letter......................................................................................................................46
Christmas Angel Letters..................................................................................................47
Jesus and Christmas Angel Surprises..............................................................................48
Chapter 5 - Letters from the Easter Bunny...............................................................49
Bunny letters for young children/toddlers.......................................................................49
Easter Bunny order form.................................................................................................50
Bunny letter Surprises .................................................................................................51
Chapter 6 - Letters from the Tooth Fairy...................................................................52
Tooth fairy letter..............................................................................................................52
Order form for the Tooth Fairy letters.............................................................................53
Tooth Fairy letter surprises..............................................................................................54
Chapter 7 - Letters for other holidays.........................................................................55
Halloween........................................................................................................................55
Valentines Day...............................................................................................................56
Pen Pals............................................................................................................................58
Birthday...........................................................................................................................59
Back to school..................................................................................................................60
Chapter 8 - Printing your letters..................................................................................61
How to print your letters..................................................................................................61
Printer questions..............................................................................................................64
Font Fun...........................................................................................................................65

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Create a Personalized Letters and activities kits Business____________________________________

Signing your letters..........................................................................................................66

Receiving your orders and mailing your letters...............................................................66

Chapter 9- Order forms................................................................................................69

Designing your order forms.............................................................................................69
Giving out business cards................................................................................................70
Chapter 10 -Your Business visual identity..................................................................72
Creating a logo.................................................................................................................72
Using clip art...................................................................................................................74
Designing Letters Flyers and Posters..............................................................................75
The use of Posters............................................................................................................76
Packaging the Letters.......................................................................................................79
Decorating Envelopes......................................................................................................79
Chapter 11- Choosing and creating just the right fillers for you mail packs
and letters.......................................................................................................................82
Bookmarks.......................................................................................................................82
Surprises..........................................................................................................................82
Coulouring Pages.............................................................................................................83
Activities Pages................................................................................................................83
Stickers.............................................................................................................................83
Pencils..............................................................................................................................84
Magnets............................................................................................................................84
Colouring Books/Activity Books.....................................................................................84
Ornaments........................................................................................................................85
Recipes.............................................................................................................................85
Posters..............................................................................................................................85
Little Gift Boxes..............................................................................................................86
Certificates.......................................................................................................................86
Membership Cards...........................................................................................................87

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Create a Personalized Letters and activities kits Business____________________________________

Advent Calendars.............................................................................................................87
Word Find Puzzles...........................................................................................................87
Chapter 12 Starting your business tasks......................................................89
Determining your costs....................................................................................................89
Marketing and promotion................................................................................................90
Establishing your tasks....................................................................................................91
Establishing suppliers......................................................................................................92
Inventorying your supplies..............................................................................................93
Prepare and test the database and form letter..................................................................94
The Production................................................................................................................95
Delivery and Follow-up...................................................................................................96
Keeping Your Orders Organized.....................................................................................97
Order forms......................................................................................................................98
Postage.............................................................................................................................99
Official North Pole Postmark..........................................................................................99
Personalized postmark...................................................................................................101
Saving on Printer Cartridges..........................................................................................101
Business Supplies..........................................................................................................102
Saving Backups of your letters......................................................................................103
Shopping for your letters and mail packages.................................................................103
Distributing the Letters flyers and order forms.............................................................105
When should you start promoting your holidays Letters..............................................106
When do I need to mail the letters to the children.........................................................106
What to charge per letter or subscription.......................................................................106
Chapter 13- The Legal aspect of your business........................................................108
Your Business legal form..............................................................................................108
Trademarks....................................................................................................................109
Copyright your craft kits and personalized letters.........................................................111
Licensing.......................................................................................................................111

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Create a Personalized Letters and activities kits Business____________________________________

Chapter 14- Your Business Accounting....................................................................113

Your bookkeeping.........................................................................................................113
Accounting Methods.....................................................................................................114
Organizing your records................................................................................................114
Sales Taxes....................................................................................................................116
Organizing tax records...................................................................................................117
Chapter 15 Your business online............................................................................119
Why and how to establish your business online............................................................119
Finding a host for your website.....................................................................................120
Choosing software for your online business.................................................................120
Create a Web Site..........................................................................................................121
Rich content...................................................................................................................122
Your visual identity.......................................................................................................122
Register your domain name...........................................................................................122
Organize your site..........................................................................................................123
Accepting payments......................................................................................................123
How to process Sales.....................................................................................................124
Secure transactions........................................................................................................124
Establishing Merchant Accounts and Accepting Credit Card Payments......................125
Fulfilling Your Orders...................................................................................................125
Shipping options............................................................................................................126
Chapter 16- Market and Promote your Business.....................................................128
Your businesss brand...................................................................................................128
Managing your mailing list............................................................................................130
Creating newsletters.......................................................................................................131
Being part of mailing lists and newsgroups...................................................................132
Link with other websites................................................................................................133
Start partnerships with others........................................................................................134
Promote a contest...........................................................................................................134
Using a banner ad on the web........................................................................................134

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Making your site multilingual.......................................................................................135

Having an online live help.............................................................................................136
Auctioning your mail packages and letters....................................................................136
Blogging to promote your products...............................................................................137
Give Freebies.................................................................................................................137
Allow your costumers to leave comments.....................................................................138
Using the FAQs.............................................................................................................139
Writing articles..............................................................................................................139
Yahoo groups.................................................................................................................140
Using Twitter to promote your products.......................................................................141
Craft Shows...................................................................................................................142
Affiliate Programs.........................................................................................................143
Autoresponders..............................................................................................................143
Donate............................................................................................................................144
Use Facebook to promote your business.......................................................................145
Directories to List Your Business..................................................................................146
Using Google Adwords................................................................................................146
Press releases.................................................................................................................147
Chapter 17- Final Ideas...............................................................................................149
Some final general ideas to promote and run your personalized childrens
letters and mail kits........................................................................................................149

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Create a Personalized Letters and activities kits Business____________________________________

About this book

This is the perfect book for you to start a fun and profitable home business. You can run
this only a few months in the year or choose to have diverse products that could turn
this into a full time business. Easter Bunny, Tooth Fairy and Birthday letters are some
examples of products that can easily make your business roll all year. This could be the
perfect business for anyone looking for an additional income. The necessary start-up
costs are very low and you dont need to have any special skills to start this business.
This is the perfect kit for you to start your new home business. This is the ideal business
for moms that like to work for other moms kids. Whether you want just a fun way to
collect some money to cover some extra expenses of your family or a full time activity
this is the right business for you.
This is a step-by-step guide full of examples and samplers that make very easy
to get started even if you dont have any business knowledge or practice. Even a child
could start this business. Everything is explained from legal issues, design techniques to
advertising and promotion. Even if you think that you dont have any special design and
writing skills, you can start this business with this kit because here you can find all
copyright free images, graphics, logos and websites that you can use and personalize to
your business.
With low start-up costs, as long as you own a computer and a printer, this is a
business even suitable for mothers without much money to start. This is an exciting
business that can give you the pleasure of making a lot of children and even adults smile
when receive your products.

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