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SWOT Analysis of Nokia Corporation Nokia Corporation is a Finnish multinational communications corporation and is the worlds largest manufacturer

of mobile phones. It is headquartered in Keilaniemi, Espoo, a city neighboring Helsinki. It has an employee base of around 123,000 employees in 120 countries. Nokia is divided into four business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. It has 15 manufacturing facilities located in China, UK, Finland, Hungary, Germany, Mexico, Brazil, and the Republic of Korea. SWOT analysis of the company is given below: Strengths Nokia Corporation has the strong Research and Development centers in 16 countries and employs approximately 37020 personnel, nearly 30% of total workforce of the Nokia Siemens. In Bangladesh Nokia has more than 25 Nokia Store and 3 Distributor all over in Bangladesh. Nokia added bangle language on their devise for Bangladeshi people. Worlds first marketable GSM call was made over a Nokia-supplied network. The Nokia-Microsoft partnership brings together two global businesses with highly complementary sets of assets and competencies. Nokia is incredibly creative and it is known for innovation, reliability and durability. Nokia currently relay on Symbian Operating system. Symbian is one of the most popular operating system for user. Nokia is the globes biggest producer of mobile phones and it has 15 manufacturing facilities around the world. It has the biggest network of distribution as contrast to any other cellular phone. Nokia 1100 handset, launched in 2003, was the best-selling mobile handset of all time and the globes top-selling end user electronics product. This particular product is also very popular in Bangladesh.

In mobile phones and converged mobile devices Nokia still leads all sellers by a significant margin. Nokia has efficient and diverse work force labor and innovative technology. In the worldwide Smart phone competition, Nokia dominates the global mobile markets. Nokia has sales of its products in more than 160 countries. Weaknesses

In July 2010, Nokia declared that their profits had dropped by 40 percent due to the other competitor. Nokia Corporation has very weak presence in the United States cellular market. In Japan, domestic sellers such as Panasonic, Fujitsu, sharp and NEC mainly drives the cellular market growth and Nokia has very fragile position. At the end of 2008, Nokia publicized that it was closing mobile handset distribution in Japan. In Bangladesh Nokia has very few service centers and terrible after sales service. Few products are not comprehensible and have higher prices as compared to china mobiles.


Nokia had a 50-50 joint venture with Siemens of Germany which provide opportunity to expand in Europe. Creating such ventures will boost the market share of company. The Asia-Pacific cellular phone market is one of the fastest-growing in the world today.

Fashionable, stylish and aesthetics of the handsets drive new market and there is adequate consumer demand for fashion mobile phones by 2010. Nokia has enormous demand potential in new developing markets like Bangladesh and India. In the third quarter of 2010, the global cellular industry grew by 14.6 percent. Threats

Nokias hold on the long-established cellular phone market has been loosing after the arrival of several Chinese manufacturers mainly in emerging markets. Mobile operating system Android is another vital threat for Nokia phone. RIM, Apple and the different sellers have created strong pressure on Nokia by creating Android-based handsets/Smartphone. In the Asia/Pacific competitive forces are emerged and have put the Nokias quarter in loss. It is very difficult for sellers to differentiate their products by just adding up superior technology features. In emerging countries like Bangladesh, brands like Symphony, iMobile and Micromax snatched away Nokias market share. In the selection of handset consumers are becoming more complicated in the choice of handset. They need fashionable and stylish mobile phones. ZTE and Huawei offered devices in numerous markets and race in South Korea is won by Samsung. Now in a day, Nokia has been facing strong price pressure from different competitors. In recent time the growth of the chinese mobile phone users are surprisingly increased due to the low pricing product compare to the Nokia.