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The Future of Mobility and its Impact on Tourism Part 1: Impacts of travel motives and

The Future of Mobility and its Impact on Tourism

Part 1: Impacts of travel motives and interests

Institute of Tourism ITW

Prof. Dr. Jürg Stettler

Head of Institute

T direct

+41 41 228 41 46

juerg.stettler@hslu.ch

Lucerne 27 April 2009

The Future of Mobility and its Impact on Tourism Part 1: Impacts of travel motives and

Content

The Future of Mobility and its Impact on Tourism Part 1: Impacts of travel motives and
  • - Study concept, scope of interpretation and thematic framework

  • - Results: Impacts of travel motives and interests on future aspects of mobility and tourism

  • - Conclusion and ideas for discussion

Slide

2, 27 April 2009

Design of the study

Key questions:

Design of the study Key questions: - How do experts rate trends that may effect mobility
  • - How do experts rate trends that may effect mobility and tourism by 2030?

  • - Are there any differences with regard to the expert’s background (field of expertise und continent)?

Sample and response rate:

  • - 3,949 experts contacted by e-mail and online questionnaire

  • - 1,137 participated (29%)

  • - 471 experts participated anonymously through e-mail newsletters

  • - Total sample: 1,608 experts

Slide

3, 27 April 2009

Scope of interpretation

Design of the study Key questions: - How do experts rate trends that may effect mobility

Field of

Fre-

Per-

 

Conti-

Fre-

Per-

 

expertise

quency

cent

nents

quency

cent

Tourism

 

14%

  • 228 North

America

  • 216 13%

 

Mobility/

 

49%

  • 792 South

 
  • 37 2%

 

Transport

America

Technology

 

14%

  • 219 Europe

 

1,129

70%

Society

 

10%

  • 158 Asia

 
  • 115 7%

 

Science

 

7%

  • 115 Africa

 
  • 37 2%

 

Other fields

95

6%

Australia

  • 39 2%

 

TOTAL

1,608

100%

No

  • 35 2%

 
 

response

TOTAL

1,608

100%

 
 

Slide

4, 27 April 2009

Analytical framework of the study Presentation Part 1 Individual travel interests and motives Evironmental and ecological

Analytical framework of the study

Analytical framework of the study Presentation Part 1 Individual travel interests and motives Evironmental and ecological

Presentation Part 1

Analytical framework of the study Presentation Part 1 Individual travel interests and motives Evironmental and ecological
Individual travel interests and motives
Individual travel interests
and motives

Evironmental and ecological aspects

Societal aspects

Information and com- munication technology

Presentation part 3

Presentation part 2

Slide

Supply and demand 5, 27 April 2009
Supply and demand
5, 27 April 2009
Transport systems
Transport systems

Travel motives

Analytical framework of the study Presentation Part 1 Individual travel interests and motives Evironmental and ecological

Health, time for one‘s self and sport/physical activities are increasing; winter sport and beach holidays are decreasing

Health prevention Health rehabilitation Time for one's self Sports, physical activities 71% 26% 4% 66% 28%
Health prevention
Health rehabilitation
Time for one's self
Sports, physical activities
71%
26%
4%
66%
28%
6%
59%
35%
7%
53%
43%
4%
50%
42%
8%
50%
45%
5%
49%
44%
7%
47%
45%
7%
47%
44%
10%
46%
45%
9%
45%
46%
9%
44%
43%
12%
33%
50%
18%
15%
73%
12%
15%
63%
22%
Winter sport holidays
Beach holidays
10%
50%
39%
7%
56%
37%

Time for the partner and family Event tourism (sport, show, concert, culture) Experiencing nature and the outdoors Learning, broadening horizons To be pampered Intercultural experiences Knowledge gain Spontaneity MICE, business trips Romantic experiences Nightlife

Increased Unchanged Decreased
Increased
Unchanged
Decreased

Slide

6, 27 April 2009

Travel motives: Conclusions - The importance of health is evident in the high ratings of experts,

Travel motives: Conclusions

  • - The importance of health is evident in the high ratings of experts, who see health prevention and rehabilitation as an increasing travel motivator.

  • - Specialised forms of tourism will rise in importance by 2030; they will gain market share from classical forms of tourism.

  • - Despite the increasing importance of specialised forms of travel, winter tourism and beach holiday will still have the largest market share as seen from their current level.

  • - Decision makers in the tourism market must develop new offers in order to meet new types of demand.

Slide 7, 27 April 2009

Travel motives: Conclusions - The importance of health is evident in the high ratings of experts,

Choice of means of transport

Customer expectations increase in most cases, only prestige aspects remain stable or decrease slightly

Travel motives: Conclusions - The importance of health is evident in the high ratings of experts,

Slide 8, 27 April 2009

Choice and modal split of means of transport Increasing importance of environmental friendliness of transport means

Choice and modal split of means of transport

Increasing importance of environmental friendliness of transport means

Fair travel is more important for private trips than for business trips

Increased share of public transport systems in the modal split

Increased Unchanged Decreased 3% 25% 73%
Increased
Unchanged
Decreased
3%
25%
73%
Important Not Important
Important
Not Important

47%

53%

Business trips

  • 67%

33%

Slide 9, 27 April 2009

Private trips

Agree Disagree
Agree
Disagree
Choice and modal split of means of transport Increasing importance of environmental friendliness of transport means

18%

82%

Large scale replace- ment of air travel by high speed trains

  • 61%

39%

Choice and modal split of means of transport Increasing importance of environmental friendliness of transport means

Travel expectations and tourism supply

Increasing importance of frequency of schedule

Increased Unchanged Decreased
Increased
Unchanged
Decreased

1%

  • 73%

26%

Increasing importance of travel time

Increased Unchanged Decreased 2% 32% 66%
Increased
Unchanged
Decreased
2%
32%
66%

Slide

10, 27 April 2009

The hospitality industry under- estimates the importance of connections to public transport when guests choose a hotel

  • 22%

Agree Disagree
Agree
Disagree

78%

Travel expectations and tourism supply: Conclusions - Since environmental concerns are of rising importance for customers

Travel expectations and tourism supply:

Conclusions

  • - Since environmental concerns are of rising importance for customers when travelling, the significance of public transport is likely to increase as well.

  • - Consequently good access by public transport to tourism destinations will be an essential factor by 2030.

  • - This is not only the case for hotels, but for the whole destination and all its suppliers.

Slide

11, 27 April 2009

Travel expectations and tourism supply: Conclusions - Since environmental concerns are of rising importance for customers

Conclusion and ideas for discussion

  • - Framework conditions, mobility, and tourism are closely interwoven

  • - Our data offers a glimpse of possible scenarios

  • - The anticipation of “future scenarios” leads to decisions today that are likely to shape mobility and tourism in future.

As a result …

Self-fulfilling prophecy:

The belief of people, stakeholders, experts and decision makers of how the future will turn out by 2030 will impact the outcome.

Slide 12, 27 April 2009

Thank you for your attention! Slide 13, 27 April 2009

Thank you for your attention!

Slide

13, 27 April 2009