POST-SHOW REPORT 2011

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Cityscape Abu Dhabi 2011, the regions leading business to business real estate development and investment networking event, under the patronage of His Highness General Sheik Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, concluded with a plethora of positive reports from both exhibitors and visitors alike. As the marketplace continues to stabilize the focus on networking, creating a platform to conduct business and the passage of transparent information has proven essential to the success of all companies operating within the real estate industry. After an extensive and focused marketing campaign, thousands of real estate professionals and investors from around the globe attended the 5th annual Cityscape Abu Dhabi with the intention to seek out new opportunities and conclude previously established business opportunities inside the UAEs capital. event highlights: As testament to the success of Cityscape Abu Dhabi, some of the event highlights included:
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shoW proFiLe
number of years show has run: 5 years Venue: Abu Dhabi National Exhibition Centre, UAE Date: 17 20 April 2011 Floor space occupied number of exhibitors number of participants Exhibitors Visitors Conference Delegates/Speakers participating Countries average Days attended 31,329 sqm 230 25,447 4,176 20,700 571 78 1.5

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The Abu Dhabi Urban Planning Councils master plan showcase A signing ceremony delivering four major contracts for new Emirati Housing Projects The highly successful launch of the new Cityscape Business Matching Service which allows the arranging of meetings with industry peers pre-event Numerous new development launches and investment opportunities The Cityscape Awards for Real Estate, MENA 25 networking functions

With exciting new features and networking opportunities Cityscape Abu Dhabi continues to be the must attend, market leading, industry event in the UAEs capital.

Thank you To our CiTysCape abu Dhabi 2011 sponsors

Headline Sponsor Foundation Partner Platinum Sponsors Strategic Conference Partner Conference Lunch Sponsor Awards Sponsors

POST-SHOW REPORT 2011

EXHIBITOR PROFILE
real estate Developers: Residential Office Commercial Hotel & Leisure Retail Industrial real estate investors: Banks Financial Institutions Investment Companies Pension Funds REITs Venture Capitalists Insurance Companies Hedge Funds Fund Management Companies Private Equity Investors, Asset Management Companies Sovereign Wealth Funds Private Investors Cities and regional authorities: Investment Promotion Agencies Economic Development Authorities City Promotion Agencies and Authorities Location Marketing Agencies Regional Development Authorities Investment Zones Bodies Inward Investment Organisations real estate owners property advisors real estate solution providers real estate Development Consultants architects Designers urban planners Consulting engineers Contractors Construction Companies project Management Companies Corporate end users retailers

Success of Exhibitors
88.9% of exhibitors considered Cityscape Abu Dhabi to be the leading event
of its kind in the region

Reasons for Exhibiting

77.8% To meet new clients 75.6% To raise profile of company/ organization 38.3% To meet partners for joint ventures 36.5% To establish a presence in a new market 35.3% To seek immediate business 29.4% To look for investors 28.7% To show completion and delivery of
your projects

79.6% 77.8%

of exhibitors would recommend exhibiting at Cityscape Abu Dhabi of exhibitors stated that Cityscape Abu Dhabi is crucial to their marketing activity in the region of exhibitors stated that by

44.4% exhibiting at Cityscape Abu Dhabi,

their business prospects in the region or internationally improved

Weve seen a good turnout of people, particularly today, the second day. The show is exciting as it always is and it is a great opportunity for us to showcase our projects. We do not see the mass numbers we saw in previous years but we are seeing some very interesting people who are genuinely interested in doing business.
kit James, Head of Sales and Marketing, Mubadala real estate and hospitality unit

We are always very keen to be part of Cityscape Abu Dhabi. It is our platform of choice and it is the best platform today when a developer wants to understand the changes in the market dynamics. Cityscape Abu Dhabi allows that opportunity because you interact closely with your potential customers.
Wael el ashry, Commercial Vice President, baniyas investment and Development

POST-SHOW REPORT 2011

We were honoured to have VISITOR PROFILE institutional investors a large number of VIPs in banks and Financial institutions attendance, a number of real estate investors high net Worth individuals whom are listed below: Commercial residential real estate Dev.
His Highness General Sheikh Mohamed bin Zayed Al Nahyan His Highness Sheikh Mohammed bin Rashid Al Maktoum Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Lieutenant General Sheikh Saif bin Zayed Al Nahyan Sheikh Suroor bin Mohammed Al Nahyan The Chamberlain of the Presidential Court Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces His Highness Shaikh Tahnoon Bin Mohammad Al Nahyan Abu Dhabi Rulers Representative for Eastern region Sheikh Hazza bin Zayed Al Nahyan Vice Chairman of the Abu Dhabi Executive Council His Highness Sheikh Nahyan Bin Mubarak Al Nahyan Abu Dhabi Minister for Higher Education H.E. Abdulla Rashed Al Otaiba H.E. Mohamed Khalifa Al Fahed Al Mehairi H.E. Dr. Mugheer Khamis Al-Khaili H.E. Rashed Bin Lahej Al Mansoori H.E. Falah Mohammed Al-Ahbabi H.E. Mohamed Sultan Al Hameli H.E. Khalifa Mohd Al Mazrouei H.E. Saif Bader Al Qubaisi H.E. Waleed Al Mokarrab H.E. Khaled Bin Shaiban H.E. Mohamed M. Al Mazrouei H.E. Hamad Al Sheryani H.E. Mohamed Al Mahmoud H.E. Saeed Ali Al Ghafeli H. E. Khadem Abdulla Al Qubaisi H. E. Hassan Abdullah Ismaik H.E Sultan Al Mansoori H.E. Mohammed Al Neyadi H.E. Eng. Abdulla Al Ameri H.E. Mohammed Al Ketbi H.E. Eng. Mohammed Al Aryani H.E. Rashed Al Nuaimi H.E. Khalifa Al Neyadi H.E Salem Al Ketbi H.E. Rashed Al Amimi H.E. Eng. Mubarak Al Khaili H.E. Musallam Al Amery H.E. Khalifa Al Mansourie H.E. Ali Al Mansourie H.E. Saif Al Mazrouei H.E Musabbah Al Marar H.E Ateeq Al Mazrouei H.E. Dr.Omar Al Moubarak H.E. Mohammed Al Dhaheri H.E. Jasem Al Darmaki H.E. Mohammed Al Hadrami H.E. Rashed Al Hajeri

Success of the visitors

93.9% 90.8% 87.9% 80.5%
of visitors intend to visit again next year of visitors stated that the event attracts high-quality/industryleading exhibitors of visitors stated that the event allows to see new products, trends and companies of visitors stated that the event is a must-attend event and offers exceptional networking opportunities

real estate owners real estate advisors investment promotion agencies architects and Designers real estate portfolio Managers real estate solution providers project Managers and Directors Municipal & regional Govt. authorities Construction Companies private investors

senior executives of key organisations involved in the design and construction of: Hotel and Leisure Developments Office Towers Residential Developments Marina and Waterfront Projects Development Projects Government and Civic Buildings Leisure and Theme Parks

Reasons for Visiting

73.4% 43.7% 42.4%
Keep up to date with projects and players in the market To seek business opportunities To meet service providers (architects, consultants, project managers, etc.)

POST-SHOW REPORT 2011

WHAT WERE VISITORS InTERESTED In SOuRCIng FROm THE EXHIBITIOn?

VISITORS nATuRE OF BuSInESS

Investment Opportunities Architectural Design Engineering Consultancy Contracting Project Management Other Property Management Joint Ventures & Partnerships Leasing Opportunities Spatial Design IT Solutions Energy Management Franchising Opportunities

17.35% 12.24% 12.24% 11.01% 9.67% 9.07% 6.99% 5.03% 3.53% 3.46% 2.72% 2.67% 2.63% 1.40%

Development Construction Consultancy Architecture Investment Manufacturers/Suppliers Retail Facilities Management End User Media Financial Service Broker/Agent Legal Cities/Regional Authorities Other

15.67% 14.92% 14.45% 12.36% 11.85% 6.33% 4.23% 3.68% 3.63% 2.82% 2.73% 2.67% 1.85% 1.71% 1.09%

PARTICIPAnTS BY COunTRY
Canada Finland Russian Federation Sweden Latvia Denmark United Kingdom Germany Poland Ireland Netherlands Czech Republic Belgium Kazakhstan Ukraine France Switzerland Austria Romania Italy Hungary Uzbekistan Spain Andorra Bulgaria Azerbaijan Korea Portugal Greece Turkey Cyprus Syria China Tunisia Iraq Lebanon Iran Morocco Japan Jordan Algeria Pakistan Nepal Kuwait Libya Egypt Bahrain Qatar U.A.E. Bangladesh Hong Kong India Saudi Arabia Taiwan Oman Mali Chad Yemen Thailand Sudan Senegal Cambodia Vietnam Philippines Nigeria Sri Lanka Ghana Togo Cote dIvoire Cameroon Malaysia Uganda Singapore Kenya Norway Tanzania Angola Indonesia

United States

Mexico

Barbados Venezuela

Brazil

Chile Argentina South Africa Australia

This map is not an authority on international boundaries

POST-SHOW REPORT 2011

investor round Tables

As regional markets stabilise, lucrative opportunities in key sectors are emerging

This was the conclusion delegates and speakers reached at the Middle East Real Estate Summit, which concluded on 21 April after four days of powerful discussion, debate and interaction. Key highlights from the Summit were a visionary Welcome Address from H.E Ahmed Shareef, Undersecretary of the Department of Municipal Affairs and an encouraging Keynote Address from Peter Wilding, Executive Director, Mubadala Real Estate and Hospitality, both of whom shed light on the wealth of ambitious and lucrative projects ongoing in Abu Dhabi, as well as the Emirates comparative strength and secure future in the region. Other notable sessions included a major debate on 18 April, where leaders from Tamweel, Abu Dhabi Finance and Abu Dhabi Commercial Bank debated the role and impact of the mortgage market in driving Abu Dhabis future growth, as well as an in-depth analysis of the major opportunities available in the affordable housing market across the breadth of the region, led by the CEOs of Aldar, Naseej Properties, Sakana Holistic Housing Solutions and senior representatives of Sorouh and Abu Dhabi Capital. More significant opportunities were also highlighted in the focus session on Qatar on 19 April, where First Qatar Real Estate, Mazaya Qatar Real Estate and Qinvest gave honest, in-depth analysis of the market and drew attention to major opportunities and undersupplied sectors awaiting investment. The Summit concluded with an in-depth analysis of the affordable housing investment and development markets, led by Jones Lang LaSalle, which provided investment, development and financing strategies for those looking to break into one of the most lucrative and in-demand sectors available in the region today. The Awards rewarded excellence in the real estate industry by recognising projects that have shown outstanding designs, performance, vision and achievement in the region. Industry professionals attended to celebrate and acknowledge those who have surpassed the already high standards of the industry. To decide which projects were worthy of winning the Awards and seals of distinction, a judging panel consisting of high profile international judges carefully deliberated each and every entry.

Across the four days of Cityscape Abu Dhabi 2011, senior level real estate investors and developers participated in the exclusive Investor Round Tables and discussed issues affecting todays real estate market in key regions or market sectors. The following Investor Round Tables took place: Abu Dhabi Saudi Arabia Hotels & Tourism Residential Markets Attracting FDI Retail Infrastructure

WInnERS
best Mixed use built Development
Bawabat al Sharq, Baniyas Investment & Development Co Nominated by: Baniyas Investment & Development Co

best Mixed use Future Development

Shams Gate, Sorouh Real Estate Nominated by: Sorouh Real Estate

Cityscape abu Dhabi Cocktail party

best residential built Development

Al Bandar, ALDAR Properties PJSC Nominated by: ALDAR Properties PJSC Maysan Residence, Aabar Properties Nominated by: dwp

best residential Future Development

The Cityscape Abu Dhabi Cocktail Party was a memorable evening of cocktails, music and relationship building. Guests headed to the beachfront of the Fairmont Bab Al Bhar, Abu Dhabi to shake it up to the music and rhythms of Latin sounds and dances. The evening was unquestionably another astounding success bringing together people from inside the region and beyond, to build relationships and enjoy the evening entertainment.

best Commercial, office, retail built Development

Boulevard Plaza, EMAAR Properties Nominated by: Aedas

best Commercial, office, retail Future Development

Trust Tower, ALDAR Properties PJSC Nominated by: ALDAR Properties PJSC

best sustainable Development

Mirdiff City Centre, Majid Al Futtaim Properties Nominated by: Majid Al Futtaim Properties

architecture best urban Design & Master planning

Yas Island, ALDAR Properties PJSC Nominated by: ALDAR Properties PJSC

The conference was a professional event that helped to bring together professionals that spanned the entire spectrum of the real estate business. The eventual result was a sharing of key experiences which assisted in finding solutions facing the industry. Credit has to be given to Cityscape for bringing together the valuable experiences.
Gurjit singh, COO, sorouh

POST-SHOW REPORT 2011

mARKETIng & PROmOTIOn

Cityscape Abu Dhabi was more than just a four day event. Our marketing campaign began 12 months prior to the event and an extensive marketing plan was executed with precision. A wide variety of mediums were used to further promote and enhance the presence of Cityscape Abu Dhabi. This lead to significant media coverage prior, during and after the event. Television A key aspect of the overall Cityscape Abu Dhabi marketing strategy is a comprehensive pre-event advertising campaign on leading television channels, including Al Arabiya, reaching millions of households. Onsite, the event was covered by recognised international and local news channels ensuring strong event coverage during and after the show dates. radio Cityscape Abu Dhabi once again tied up with the countrys most popular and widely heard talk and business radio stations, catering to both English as well as Arabic speaking audiences. These included Radio 2 FM and Emarat FM in Abu Dhabi as well as Dubai Eye 103.8 in Dubai. The radio campaign was instrumental in reaching out to the events local target audience in the form of advertisements, interviews, in addition to live broadcasts from the show. email Cityscape has built an opt-in database of over 350,000 investors and industry professionals spanning 160 countries. They are kept updated with event and industry information via e-bulletins, updates and reminders that are sent out on a regular basis. Emails were sent in various promotions including promotional emails sent out by our media partners to their subscribers, individually targeting segments of the target audiences with customised messages to suit the viewers profile. print advertising The Cityscape Abu Dhabi marketing strategy consisted of a print advertising campaign which extended itself across the leading international and regional trade publications, magazines and newspapers. Advertisements appeared as part of the visitor promotional campaign, covering the most renowned titles. Some of the prominent titles that carried Cityscape Abu Dhabi 2011 advertisements included: newspapers: Gulf News Al Ittihad The National Al Bayan Alrroya exclusive: Cityscape Abu Dhabi Newspaper Supplement taken out by Gulf News with a BPA audited circulation of 108,750 guaranteed readers. Magazines: Al Bayan Magazine Al Benaa AL Handash Al Iktissad Wal Aamal Alam Attijarat Alrroya Amwal Archi Europe Argaam Business Islamica Business Pioneer Capitala Magazine CEO CEO World Magazine Compasses Construction Week Ekaruna EMEA Finance Emirates Construction postal Mailings Cityscape invests heavily on ensuring that every record on our database is updated regularly, helping the marketing team to reach out to more than 350,000 unique records in a targeted and personalised fashion. Catering to the needs of right segment of audiences with the right message, Cityscape boasts one of the worlds most advanced database management systems that supports the largest portion of Cityscapes strategic marketing campaign. The mailing campaign for Cityscape Abu Dhabi 2011 comprised a variety of collateral: Postcard to internationals Visitor Tickets Letter with voucher to pre-registered visitors Postcard inviting non pre-registered Official VIP Invite The Conferences marketing campaign reached out to individuals via email, direct mail, print and online advertising and in addition invitations were sent to partnering associations, sponsors, exhibitors and speakers to further distribute to their clients and add more prominence to their participation at the show.

Eurobuild CEE Executive Magazine Gulf Property Jordan Land LLJ Property Middle East Architect OPP Osool Qatar Today RLI International Russian Emirates Saneou Saudi Construction & Business News Saudi Projects The Gulf The Middle East Magazine Trends

POST-SHOW REPORT 2011

mARKETIng & PROmOTIOn

Website The Cityscape website is one of the primary mediums through which the event is promoted all year round. The website keeps visitors up to date with details of the event and news from exhibitors are added on a regular basis. online advertising The Cityscape marketing team worked closely with leading business portals from around the globe to ensure the event reached their audience through web advertising and targeted email campaigns. social Media Social media sites have become extremely popular in todays digital age. Capitalising on this new, costfree era, Cityscape Abu Dhabi has created a number of groups on sites such as LinkedIn, Twitter and Facebook to facilitate discussion between senior-level real estate professionals and create brand awareness. Fax Based on the surveys conducted by Cityscape, many of the investors and senior real estate professionals in the emerging world like to receive information via fax to be able to quickly access and response to the information sent. For this reason we ensure that our information is also sent via a series of timely fax broadcasts. A proven, yet popular means of quickly communicating the message directly to the right set of audience, the Cityscape Abu Dhabi 2011 message reached unique contacts through the fax campaign, contributing significantly towards increasing awareness, and resultantly gaining additional visitor pre-registrations. sMs Cityscape sends out regular updates to its opt-in database of mobile phone users via SMS broadcasts. With research showing 94% of all text messages sent are read, the campaigns proved to be an effective tool for keeping visitors up to date with the progress of the event. Messages were sent out reminding targeted audiences about their participation at Cityscape Abu Dhabi 2011.

Telemarketing Cityscape has a dedicated team of industry specific, knowledge rich telemarketers that personally invite key delegates and industry professionals to ensure their attendance. Top job titles, investors and decision makers were contacted via telephone prior to the event. outdoor advertising Cityscape Abu Dhabi marketed to the public 24 hours a day, seven days a week by the use of outdoor advertising to create brand awareness. Bridge banners were strategically located on selected locations which had high volumes of traffic at all times.

Cityscape Abu Dhabi was a great opportunity to meet with industry peers and gain insight into the UAE market. Its ability to attract the leading names in Abu Dhabi real estate makes it well worth the journey down from Dubai. Not only am I able to ensure I keep on top of new trends but it provides you with the opportunity to network with your industry peers and make valuable new contacts at the same time. I am looking forward to Cityscape Abu Dhabi 2012.
robert W. McMillen, Chairman, MaC Capital Limited

POST-SHOW REPORT 2011

PRESS mEDIA RELATIOnS

Cityscape employs one of the most recognised PR agencies in the Middle East. Together with the help of their global network of affiliate offices they manage the events international and regional press activities. interviews and features before and during the event included: Abu Dhabi Al Emarat TV Al Bayan Alrroya Aleqtisadiah Al Khaleej AMEInfo.com Amwal Arab Economy Arab Investors Dubai Eye Emarat Al Youm Gulf Insider Gulf Property Property magazine Qatar Today The Big Project, Al Ittihad Trends Journalists and reporters covering the event, represented leading names in print online and electronic media, including: Al Ittihad Newspaper Bloomberg CNBC Arabia Dubai TV Financial Times Forbes Middle East Gulf News Khaleej Times MBC Al Arabiya News MEED The National Thomson Reuters Zawya and many more

POST-SHOW REPORT 2011

FuTuRE DATES & VEnuE

22 25 April 2012 Abu Dhabi National Exhibition Centre

COnTACT DETAILS
IIR Middle East Tel: +971 4 336 5161 Fax: +971 4 335 1891 Email: cityscapeabudhabi@iirme.com Web: www.cityscapeabudhabi.com

ORgAnISER

research Compiled by All figures have been independently compiled by Info Salons. Info Salons is the leading provider of event technology solutions for the exhibition & events industry supplying solutions for all event database management, registration and marketing requirements, over 20 years of experience working with the most recognisable event organizers in the industry.

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