Beruflich Dokumente
Kultur Dokumente
Submitted in Partial fulfillment of the requirement for the award of the Degree of
Name of the Candidate Reg. No. Name of the Specialization : Partner Institution
: MANOJ KUMAR UPADHYAY : 10P35G0145 MARKETING MANAGEMENT : INTERNATIONAL INSTITUTE OF BUSINESS STUDIES (IIBS), BANGALORE
Under the Guidance of Prof. P S GURUMURTHY, MBA (Mktg), B.Com, DBM, LLB Controller of Examination Centre for Participatory and Online Programme Bharathiar University Coimbatore 641 046 November, 2011
ACKNOWLEDGEMENT
It gives me immense pleasure, having done a project on an interesting and knowledgeable topic like The Organization Study for The Cross Domain Bangalore
This project has not only widened my horizon as far as academics are concerned but also helped me to enlarge my knowledge about organizations. Marketing Management is not a topic, which could be handled with certain amount of casualty. It requires a deep study and hard work, which is key to success. There are many people associated with this project without which this project would not have been possible.
I thank my Institute who has given me an opportunity to show my skills. I also thank all my nearer and dearer ones without whose support this project would not been possible.
I would like to thank Dr. K . RAMDAS, who allow me to do this project for The Antilox Technologies, Bangalore and Prof. P S GURUMURTHY as my guide. I extend my sincere gratitude towards my parents, who have always encouraged me and gave suggestions as how to work on project. They always stand by me in solving all my queries. Their support has always motivated me.
Apollo Munich is a joint venture between two stalwarts, the Apollo Hospital Groups and Munich Health. Apollo Munich offers coverage for health risks arising due to an unexpected event in the life of its clients. Apollo DKV is rechristened Apollo Munich Renews its commitment to customers as specialists Sets out to leverage expertise of both partners to redefine the rapidly growing health insurance market. Scope of the project report
During
the
interaction/interview
came
across
some
of
the
regular
customers/distributors of antilox technologies pvt ltd who helped me to know what they about the companys products and their quality. They also gave valuable feedbacks. This whole survey and the opinion of the customer, I gathered knowledge which helped me to complete the project report
Objectives of the project report The presentation aims to discuss the following o To know about the variety of products that the company provides. o Toknow about the companys different functional departments. o To know about their organizational structure. o Organizational Structure o Board of Directors Responsibilities o Subsidiaries o Shareholding Patterns o SWOT Analysis o Functional Department Details. o Findings o Suggestions and Recommendations.
Executive Summary
INTRODUCTION
1-2 3- 13 14 28 29 - 59 60 74 75 76 77 AND 78 79
INDUSTRY PROFILE COMPANY PROFILE PRODUCT PROFILE FUNCTIONAL DEPARTMENTS SWOT ANALYSIS FINDINGS SUGGESTIONS RECOMMENDATIONS BIBLIOGRAPHY
CHAPTER -1 INTRODUCTION
INTRODUCTION The project was carried out for understanding the existing business of antilox technologies Ltd in Bangalore, its future growth and opportunities for the industry.The study was conducted to know the products and services of antolox
technology as well as its various departments. The study totally revolves around the past data of company. antiLox Technologies Private Limited is a software product company with a singular focus to deliver innovative solutions and services to Educational sector. Our professional management team is steering the organization to innovation and growth. We at antiLox house the best brains in the industry, build our software solutions on the latest technologies and have defined processes for all our deliverables. As an organization we are driven by passion, with an undaunted commitment to Customer Satisfaction, Quality and Integrity. antiLoxs mission to its employees Always listen to our customers has enabled us to understand customer pain points and appropriately deliver the right functionality via edumerge. Through our flagship solution, edumerge, we are transforming the way administrators, teachers, students and parents communicate, collaborate and come together in building the future of our students and creating successful Institutions.
The Indian Software Industry has seen an impressive growth in the past few years, which also makes it the fastest growing segment and is earning India valuable foreign exchange.
The Indian software sector has reached an impressive size of Rs 24,350 crore (US$ 5.7 billion) during the financial year 1999-2000. The National Association of Software & Service Companies (Nasscom), the apex body of the software industry in India, survey indicates that the industry registered an overall growth of 53% during 1999-2000. The growth during the last six years has been outstanding. In 1995 the size of the whole software industry was just Rs 2605 crore -- this means an annualized growth of more than 56%. The domestic software segment has grown by 45% (46% annualized during the last 5 years) in 1999-2000, while exports grew by 57% in the same period (62% annualized over the last five years). However, the export segment has been the star performer driven by increased prominence of India in the world as a quality supplier of software services. India currently exports software to some 95 countries around the globe and 185 of the Fortune 500 companies have outsourced some part of their software requirement to India, i.e. almost two out of every five global giants, outsourced their software requirements to India. This clearly establishes that more and more global companies are outsourcing their software requirements to India and are gaining competitive advantage. II) THE INDIAN SOFTWARE INDUSTRY
III) INDUSTRY STRUCTURE Software industry can be segregated into services and products. Services include body shopping, data processing, programming services, consultancy services, etc. where revenue is generated on the basis of time spent or on the basis of negotiated contract price. Software products could be niche products or mass market products. Services and products together cater to system software and application software. Software services and products address different market segments and even for the same market segment the marketing strategy would be different. The operational model would also differ in both these segments. Software services have low capital requirements, low fixed costs and in most cases lower ROI (Return on Investment). In products, fixed cost component is quite high as entire software development expenses have to be incurred even before the first penny is collected. In the case of services at the time of making the sale, no tangibles are offered. The buyer has to rely on the seller's track record and skill base. Often this is not directly comparable with a competitor's offering. In the case of products the buyer has something tangible at the time of the sale and can test / use the product before making any payment whatsoever.
Based on the target segment, application software market can be segmented as: business software market, specific business software, general accounting and MIS (management information systems), office applications, CAD (computer aided designing) / CAM (computer aided manufacturing), scientific software, project management, consumer software market, ERP Packages, e-commerce software, WAP applications, home education & edutainment and games & entertainment software. Both software services and specific business software products are often segmented on the basis of the functional domain that they address. Whether it is a service or a product, each functional domain requires a complete understanding of the function. Companies, therefore, tend to specialize in few functional domains. The following are some of the functional domains addressed by software services and products: banking, manufacturing, financial services, healthcare, retail, etc. Up to 1995, most of India's software exports were in the form of body-shopping or on-site services. However, over the past five years there has been a major shift to offshore software services i.e. software developed within India. With the growth of Software Technology Parks (STPs), high-speed data communication services and liberalized economic policy, the share of offshore development is expected to increase further. In 1988, the percentage of on-site development was almost as high as 90%. During 1999-2000, it is expected to come down to 55% with the offshore component increasing to about 45% of total software. Indian software industry has a mix of a few large companies and several small to medium sized companies. Currently 37 Indian companies have exports of more than Rs 100 crore. These few large companies would however be classified as small companies by US standards. Most of these large companies are operated by first generation entrepreneurs, who had limited access to finance and low risk taking capability. Smaller companies, which are also typically entrepreneur run companies, have a similar potential to strike it rich.
IV) DOMESTIC MARKET Revenues from the Indian Domestic Market accounted for Rs 7200 crore in 1999-2000; domestic market grew at 45% over 1998-99 revenues. The indigenous software companies in the domestic market launched over 149 new software products and upgrades. The overseas companies in the Indian domestic market launched over 131 new software products and upgrades. Y2K Software solutions in the domestic market fetched Rs 680 crore. The Indian software industry earned a cumulative total of US$ 2.5 billion from 1996 to 1999 from Y2K solutions. Sale of products and packages for the year amounted to revenue of Rs. 2962 crore , which is approximately 41% of the total domestic
software market. ERP segment grew by 23%; E-commerce software solutions grew by 200%; CAD/CAM market grew by 41%; Banking software grew by 70%. The NASSCOM-McKinsey study 1999 has clearly predicted that India can earn revenues of US$10 billion from e-business solutions by 2008. In 1999-2000, ecommerce software solutions worth US$500 million were exported. This is expected to increase to US$1.4 billion in 2000-01.Software purchases by the SOHO market witnessed an all time high growth rate of 70%. Total volume of ECommerce transactions in India was estimated at Rs. 450 crore in 1999-2000. Out of this volume, about Rs. 50 crore were contributed by retail internet or Business-to-Consumer transactions, and about Rs. 400 crore were contributed by Business-to-Business transactions. There were more than 7,70,000 internet subscribers in the country as on 31st March 2000. The actual number of users who have ready access to internet in India are more than 32 lakh. The internet subscribers are expected to increase to 16 Lakh by March 2001. Piracy levels were brought down to 59% during the year. However, losses due to software piracy amounted to more than Rs. 900 crore in 1999-2000.
b) Internet Subscribers (as of 31st 7.7 lakh March 2000) in India c) Internet Users (as of 31st March 32 lakh 2000) in India d) Loss due to Software Piracy in 1999- Rs 900 2000 in India crore e) Sale of Products and Packages in Rs 2692 1999-2000 in India crore Factors that have contributed to the domestic growth in the recent years include:
Government eliminated import duty on IT software Enforcement of anti-piracy laws, bringing down illegal copying of software considerably Cyberlaw formulation Growing computerization of business operations, forced by unshackling the economy and freeing several industries from a regulated regime High penetration of computers in the SoHo segment Increased use of computers as an educational tool.
The Indian software industry has grown from a mere US $ 150 million in 1991-92 to a staggering US $ 5.7 billion (including over $4 billion worth of software exports) in 1999-2000. No other Indian industry has performed so well against the global competition. The annual growth rate of Indias software exports has been consistently over 50 percent since 1991. As per the projections made by the National Association of Software and Services Companies (NASSCOM) for 20002001 (April 1, 2000 - March 31, 2001), Indias software exports would be around $ 6.3 billion, in addition to $ 2.5 billion in domestic sale. Today, India exports software and services to nearly 95 countries around the world. The share of North America (U.S. & Canada) in Indias software exports is about 61 per cent. In 1999-2000, more than a third of Fortune 500 companies outsourced their software requirements to India. NASSCOMs survey during 1999-2000 indicates a reversal in the mode of services offered by India. In 1991-92, offshore services accounted 5 per cent and on-site services 95 % of the total exports. However, during 1999-2000 offshore services contributed over 40 percent of the total exports. COMPETITORS Absolute Infotech Pvt Ltd. Access Automation Pvt Ltd Ambujex Technologies (P) Ltd Chimera Technologies pvt.ltd Chimera Technologies pvt.ltd Cleon Technologies Cueflux Technologies Pvt Ltd
The Indian Information Technology industry accounts for a 5.19% of the country's GDP and export earnings as of 2009, while providing employment to a significant number of its tertiary sector workforce. However, only 2.5 million people are employed in the sector either directly or indirectly. In 2010-11, annual revenues from IT-BPO sector is estimated to have grown over $54.33 billion compared to China with $35.76 billion and Philippines with $8.85 billion.[1] It is
expected to touch at US$225 billion by 2020. The most prominent IT hub are Bangalore and Hyderabad. The other emerging destinations are Chennai, Coimbatore, Kolkata, Kochi, Pune, Mumbai, Ahmedabad, NCR. Technically proficient immigrants from India sought jobs in the western world from the 1950s onwards as India's education system produced more engineers than its industry could absorb. India's growing stature in the Information Age enabled it to form close ties with both the United States of America and theEuropean Union. However, the recent global financial crises has deeply impacted the Indian IT companies as well as global companies. As a result hiring has dropped sharply, and employees are looking at different sectors like the financial service, telecommunications, and manufacturing industries, which have been growing phenomenally over the last few years.[2] India's IT Services industry was born in Mumbai in 1967 with the establishment of Tata Group in partnership with Burroughs.[3] The first software export zone SEEPZ was set up here way back in 1973, the old avatar of the modern day IT park. More than 80 percent of the country's software exports happened out of SEEPZ, Mumbai in 80s.
History
The Indian Government acquired the EVS EM computers from the Soviet Union, which were used in large companies and research laboratories. In 1968 Tata Consultancy Servicesestablished in SEEPZ, Mumbai[3] by the Tata Group were the country's largest software producers during the 1960s. As an outcome of the various policies of Jawaharlal Nehru (office: 15 August 1947 27 May 1964) the economically beleaguered country was able to build a large scientific workforce, third in numbers only to that of the United States of America and the Soviet Union. On 18 August 1951 the minister of education Maulana Abul Kalam Azad, inaugurated the Indian Institute of Technology at Kharagpur in West Bengal. Possibly modeled after the Massachusetts Institute of Technology these institutions were conceived by a 22 member committee of scholars and entrepreneurs under the chairmanship of N. R. Sarkar. Relaxed immigration laws in the United States of America (1965) attracted a number of skilled Indian professionals aiming for research. By 1960 as many as 10,000 Indians were estimated to have settled in the US. By the 1980s a number of engineers from India were seeking employment in other countries. In response, the Indian companies realigned wages to retain their experienced
staff. In the Encyclopedia of India, Kamdar (2006) reports on the role of Indian immigrants (1980 - early 1990s) in promoting technology-driven growth: The National Informatics Centre was established in March 1975. The inception of The Computer Maintenance Company (CMC) followed in October 1976. Between 1977-1980 the country's Information Technology companies Tata Infotech, Patni Computer Systems and Wipro had become visible. The 'microchip revolution' of the 1980s had convinced both Indira Gandhi and her successor Rajiv Gandhi that electronics and telecommunications were vital to India's growth and development. MTNL underwent technological improvements. Between 19861987, the Indian government embarked upon the creation of three wide-area computer networking schemes: INDONET (intended to serve the IBM mainframes in India), NICNET (the network for India's National Informatics Centre), and the academic research oriented Education and Research Network (ERNET). Post liberalization Regulated VSAT links became visible in 1985. Desai (2006) describes the steps taken to relax regulations on linking in 1991: Videsh Sanchar Nigam Limited (VSNL) introduced Gateway Electronic Mail Service in 1991, the 64 kbit/s leased line service in 1992, and commercial Internet access on a visible scale in 1992. Election results were displayed via National Informatics Centre's NICNET. The Indian economy underwent economic reforms in 1991, leading to a new era of globalization and international economic integration. Economic growth of over 6% annually was seen between 1993-2002. The economic reforms were driven in part by significant the internet usage in the country. The new administration under Atal Bihari Vajpayeewhich placed the development of Information Technology among its top five priorities formed the Indian National Task Force on Information Technology and Software Development. Wolcott & Goodman (2003) report on the role of the Indian National Task Force on Information Technology and Software Development: The New Telecommunications Policy, 1999 (NTP 1999) helped further liberalize India's telecommunications sector. The Information Technology Act 2000 created legal procedures for electronic transactions and e-commerce. Throughout the 1990s, another wave of Indian professionals entered the United States. The number of Indian Americans reached 1.7 million by 2000. This
immigration consisted largely of highly educated technologically proficient workers. Within the United States, Indians fared well in science, engineering, and management. Graduates from the Indian Institutes of Technology (IIT) became known for their technical skills. Thus GOI planned to establish new Institutes specially for Information Technology to enhance this field. In 1998 India got the first IT institute name Indian Institute of Information Technology at Gwalior. The success of Information Technology in India not only had economic repercussions but also had far-reaching political consequences. India's reputation both as a source and a destination for skilled workforce helped it improve its relations with a number of world economies. The relationship between economy and technologyvalued in the western worldfacilitated the growth of an entrepreneurial class of immigrant Indians, which further helped aid in promoting technology-driven growth. Recent development
Tidel Parkone of the largest software parks in Asiawas set up on the July 4, 2000 in Chennai, to aid the growth of Information Technology in Tamil Nadu.
Millenium Tower in Kolkata, Salt Lake Sector-5, a major IT hub in the city.
India is now one of the biggest IT capitals in the modern world. The economic effect of the technologically inclined services sector in India accounting for 40% of the country's GDP and 30% of export earnings as of 2006, while employing only 25% of its workforceis summarized by Sharma (2006): Today, Bangalore is known as the Silicon Valley of India and contributes 33% of Indian IT Exports. India's second and third largest software companies are headquartered in Bangalore, as are many of the global SEI-CMM Level 5 Companies. Mumbai too has its share of IT companies that are India's first and largest, like TCS and well established like Reliance[disambiguation needed ], Patni, LnT Infotech, i-Flex, WNS, Shine, Naukri, Jobspert etc. are head-quartered in Mumbai. and these IT and dot com companies are ruling the roost of Mumbai's relatively high octane industry of Information Technology. Such is the growth in investment and outsourcing, it was revealed that Cap Gemini will soon have more staff in India than it does in its home market of France with 21,000 personnel+ in India.[7] On 25 June 2002 India and the European Union agreed to bilateral cooperation in the field of science and technology. A joint EU-India group of scholars was formed on 23 November 2001 to further promote joint research and development. India holds observer status at CERN while a joint India-EU Software Education and Development Center is due at Bangalore.
Particulars IT Services - Exports - Domestic ITES-BPO - Exports - Domestic Engineering services, R&D and Software products - Exports - Domestic Hardware - Exports - Domestic Total IT industry (including hardware) Top 10 IT Hubs in India Rankin City g Description
FY 2004 10.4 7.3 3.1 3.4 3.1 0.3 2.9 2.5 0.4 5.0 0.5 4.4 21.6
FY 2005 13.5 10.0 3.5 5.2 4.6 0.6 3.9 3.1 0.7 5.9 0.5 5.1 28.4
FY 2006 17.8 13.13 4.5 7.2 6.3 0.9 5.3 4.0 1.3 7.0 0.6 6.5 37.4
FY 2007 23.5 18.0 5.5 9.5 8.4 1.1 6.5 4.9 1.6 8.5 0.5 8.0 48.0
FY 2008 31.0 23.1 7.9 12.5 10.9 1.6 8.6 6.4 2.4 12.0 0.5 11.5 64.
Bangalore
Popularly known as the capital of the Silicon Valley of India is currently leading in Information Technology Industries in India. It is the Second largest exporter of Software next to Bangalore. It has the largest operations for India's top
Chennai
software company TCS, Infosys ( has worlds largest development center with 25,000 employers in Mahindra world city at Maraimalainagar, and many centers in IT corridor), and other software companies like Wipro, CTS, Patni, L&T infotech and many companies have major operations in IT corridor, Ambattur and other places in Chennai Hyderabad, called Cyberabad, which has good infrastructure and good government support is also a good technology base in India. The Government of AP has built a separate township for IT Industry called theHITEC City.[9] Pune, a major industrial point in India. The National Capital Region of India comprising Delhi, Noida, Greater Noida , Ghaziabad, Gurgaon, Faridabad and Lucknow ar e having ambitious projects and are trying to do every possible thing for this purpose. Popularly known as the commercial, entertainment, financial capital ofIndia, This is one city that has seen tremendous growth in IT and BPO industry, it recorded 63% growth in 2008.[10] TCS, Patni, LnT Infotech, IFlex WNS and other companies are headquartered here. Kolkata is a major IT hub in eastern India. All major IT companies are present here. The city has tremendous potential for growth in this sector with upcoming areas like Rajarhat. Trivandrum, the capital of Kerala is a green metropolis and tier I city. GOK provides a good platform for IT development in the city with India's largest IT park Technopark and dedicated Technocity SEZs.
Hyderabad
Pune
NCR
Mumbai
Kolkata
Trivandrum
1500 crores. This rapidly growing industrial hub houses a lot of IT/ITES and BPO giants. Genpact, Connexions IT services, Deutsche Bank and EXL BPO, Infosys, Tech Mahindra, and Wipro are here. There are plans to build the largest IT SEZ in India by Mahindra under the Mahindra World City.
10
Jaipur
COMPANY PROFILE
antiLox Technologies delivers software solutions to Educational sector.Our flagship solution, edumerge, is transforming the way administrators, teachers, students parents collaborate and come together in building successful Institutions. edumerge Solution focuses on three functional areas in an educational Institution and endeavors to provide our partner Institutions with all the technology required to automate their Administration, create a platform for Instant and Effective Communication and an Innovative Classroom Learning Framework. We want to harness the power of technology to improve the education system by assisting Institutions to reduce their operational cost and improve teaching staff's efficiency and productivity. We intent to make a holistic framework wherein students collaborate with the external community and leverage the rich educational content thereby enriching the knowledge acquisition process. Our mission
We want to harness the power of technology to improve the education system by assisting Institutions to reduce their operational cost and improve teaching staff's efficiency and productivity. We intent to make a holistic framework wherein students collaborate with the
external community and leverage the rich educational content, thereby enriching the knowledge acquisition process.
Our Team
vijayshekhar bajikar
Technical Architect at antilox Technologies Pvt. Ltd. Hemant Raj- Executive We are a group of passionate individuals bringing in a decade of experience in the field of software products and services, marketing and strategy. The team has being closely involved in the education sector for past few years, from part-time teaching to providing custom solutions to Institutions. Our Values Integrity - We are committed to maintaining an ethical corporate culture rooted in shared success, honesty and respect. Quality - We believe that the quality of our services is the foundation for our customer's satisfaction. Innovation - Our goal is to deliver focused innovation giving our customers best return on their investment.
PRODUCT PROFILE
Overview edumerge Solution focuses on three functional areas in an educational Institution and endeavors to provide our partner Institutions with all the technology required to automate their Administration, create a platform for Instant and Effective Communication and an Innovative Classroom Learning Framework.
edumerge Solution focuses on four functional areas in an educational Institution and endeavors to provide our partner Institutions with all the technology required to automate their Administration, create a platform for Instant and Effective Communication, An Innovative Classroom Learning Framework and All Round Collaboration.
Seamless flow during Admissions from applications to shortlisted to admitted Automatic timetable generations, saving huge effort of months work in few hrs.
Single window to send communication avoiding classroom communication via diaries which takes nearly 15mins in each class. Enables urgent messaging by SMS and detailed ones by email, saving front office notifications costs on paper, phone and time. Edumerge online portal lists all the past and present communications. This reduces overhead of manual verification on communication receipt from parents.
edumerge provides detailed reports on attendance, performance and classroom activities based on each users role. Analytical Reports & Progression Graphs gives visibility to management, parents to identify trends and take timely corrective steps. Features like online tests and learning assignments assists the students to practice their improvement areas online at the same time use the internet for educational purposes.
Edumerge collaboration features like Discussion forums, blogs etc. enable an environment for teamwork and conversation on projects and ideas. Edumerge provides avenue for parents suggestions and constructive feedbacks.
WHY EDUMERGE
Benefits to Parents
More actively involved in their childs education Instant access to their childs daily activities Stay up-to-date, reduce end of session surprises Enhanced communication with teachers and administration
Benefits to Students
Engage students on an Interactive Web Learning Platform Step-by-step Learning via hosting Multimedia Content Enrich using innovative tools like Online Exams & Blogs Daily updates on Lesson Plans, Homework and Assignments Collaborate and Learn from peers & Alumni
Benefits to Teachers
Enhance overall class performance via Learning Platform Quick identification of students improvement areas Easy sharing and maintenance of classroom material Remove overhead of Performance calculation
Benefits to Administration
Quantitative improvement in the Institutions performance Administrative cost savings in paper, phone and time Instant access to Institution wide information & reports.
OUR DIFFERENTIATORS
Rich Internet Application Customizable interface with comprehensive features. Workflow based Automation for each Institution. Drag-n-drop user-specific Dashboards. Hosted solution Relief from IT overheads. One solution for Administration, Communication and Collaboration Modular yet fully integrated.
ADMINISTRATION
edumerge through its Administrative Automation Solution enables Institutions streamline its processes and take faster and informed decisions. In educational Institutions, administrative processes are either people dependent or not welldefined causing inconvenience to parents, students and Administrators. For instance: Admission process are ad-hoc and Institutions misses key metrics on how many seats are vacant and how to timely fill them. The solution include the following key modules:
Admissions
Fee Management
Auto generation for all students based on defined rules & policies. Daily transactions, billing & Reporting.
Timetable Scheduler
Auto-generation of all Timetables & flexibility for manual Drag-n-Drop. Instant Staff Substitution.
Library Automation
Book/DVD/Audio record keeping, printing bar code. Daily transactions: issuing, Fine.
COMMUNICATION
SMS to Students, Parents & staff; Instant delivery report. Send alerts, academic details, dues etc.
E-mailing
Detailed communication with attachments etc. Configurable e-mail auto-Alerts on new updates. Send mails to groups based on transport, sport etc.
COLLABORATION
Alumni Center
Students get guidance, mentoring from the Alumni. Avenue for the alumni to contribute to their Institution.
Edumerge Mailbox
eduWiki / Blogs
Enable active collaboration around course and group projects. Via Blogs, promote conversation and reflection.
Discussion Forums
Intra-campus Messaging
One to one guidance from Teachers during exams. Group chatting for knowledge sharing.
Mediashare
Share your Institutions photos and videos. Tag photos and add comments for quick search.
CLASSROOMS
Learning Modules
Create step-by-step learning modules and share it with the students. Complete flexibility on access rights, duration, review and completion tracking. Add learning resources like docs, images, videos, YouTube, SlideShare presentations etc.
Lesson Plans
Create Lesson plans for all subjects. Teacher weekly / monthly updates. Management reviews and adds changes directly online.
Create questions (Q type, Difficulty, Group, Duration). Create Exam papers from the question database. Conduct online Exams; Auto Correction & Reports.
Classroom Content
Teachers maintain their Subject Lesson content. The Institution creates its own Intellectual Property. New Teacher leverages and improves the Content.
Assignments
Publish Assignments on Web or send by SMS. Students can access from anywhere. Students can summit assignments online.
Daily / Monthly update of Attendance and Discipline. Configure SMS Alerts to Parents / Management. Integration with Swipe Card.
Performance Evaluation
Continuous year round evaluation details. Based on universitys directives on evaluation categories. Smart analysis to highlight improvements areas for a student.
Report Card
Seamless data flow from other modules. Generate, print or email semester-wise / Annual Report Card. Report Card customized to The Institutions pattern.
Web Portal
One place to find all the communications sent by the Institution via any medium. Parents / Staff can directly update their contact details and communication medium preference.
ORGANISATIONAL STRUCTURE
CEO
Company secretary
Area manager
Manager (Audit)
Manager (Audit)
Sales Manager
FUNCTIONAL DEPARTMENTS
There are 5 departments in the organization which are classified on the basis of the functions what they are performing, which are listed below,
2. Claims Department
3. Finance Department
4. Operations Department
5. Marketing Department
The Personnel and Administration Department is an important department of the organization being the one which is in close contact with both the management as well as the employees. The personnel department is headed by the Personnel Manger and is assisted by the Deputy Manger.
DEPUTY MANAGER
MANAGER (Administration)
OFFICER (Administration)
Assistants
Functions
The Personnel Department is responsible to keep filled the various positions of the organizational structure. a) Identifying the job requirements: To fill a position with the right person we have to understand the scope of every job and ascertain the requirements which would meet both the individual and organizational requirements. b) Recruiting; Recruiting is the process of attracting candidates to filled positions in the organizational structure. c) Selecting, placing and promoting: Selection is the process of choosing the best candidates from among the recruits who would fit into the job as per requirements. d) Performance Appraisal Performance appraisal is ascertaining how a person the performing in his present managerial position. It helps in determining who is eligible to be promoted to a higher position. e) Training Training includes those activities done to facilitate the learning process the employees and is mostly a short term activity which helps to do their jobs better.
Compensation
Fixed Pay
Variable Pay
Employees have the flexibility of fixing the monthly basic varying between 35-40% of the total cost of the company. Tax implication: Fully Taxable as per tax slabs as applicable.
Provident Fund Employee contribution is 12% of the monthly basic with a matching contribution made by the company.
Tax implication: Nil Gratuity Applicable at all the employees with a minimum of one year of continous service in the company. Employee contribution is to 4.81% of the monthly basic Tax implication: Nil
Flexible pay
HRA Employee has the flexible to fix a percentage of basic salary as HRA. Tax implication: Least of the following and is exempt from income tax. o 50% (for metro cities)/ 40% (for non metro cities) of basic or o Actual HRA or o Rent paid by the employee subject to a maximum of 10% of basic Conveyance allowance Conveyance allowance is paid to take care of employees travel from residence to the place of posting the back. Not applicable for employees covered under car hiring scheme. Tax implication- Not taxable up to 9600/annum
Special Allowance: Any unaccounted amount from the total cost to company not claimed under any other component can be claimed under special allowance. There is no restriction on the amount to be taken under this bead. Tax implication: Fully taxable.
Leave Travel Assistance (LTA): Includes travel expenditure on self, spouse, children & dependent parents for expenses incurred by them for leisure travel/excursions. Guidelines LTA can be claimed only after completion of one year of continuous service/completion of probation period, whichever is earlier. LTA shall be sanctioned only when an employee proceeds on leave for a minimum period of 5 working days at a stretch. An employee can claim LTA advance up to 75% of the entitlement (15 days prior to proceeding on leave). The advance needs to be settled within 30 days of journey. Company Leased Accommodation (CLA) Any employee may opt for a company leased accommodation. The employee may lease a house for a period not less than 11 months at each instance. The company shall pay the rent through monthly cheques in the name of leaser. Fringe Benefits Car hiring Charges
The car to be hired should be in the name of spouse or any of the dependent parents only. A copy of car registration certificate as approve for ownership to be submitted for claiming the amount.
All employees eligible for car hiring charges will also be entitled petrol and car maintenance expense reimbursement up to a maximum limit of Rs. 220000 per annum. To claim the under this bills along with the claim form to be submitted.
Driver Salary
All employees eligible for car hiring will also be eligible for driver reimbursement subject to a maximum amount of Rs. 80000/ annum. A copy of drivers driving license along with monthly payment receipt to be submitted.
Medical Reimbursement
Uncured on self, spouse, dependent children and dependent parents. The amount is subject to a maximum of Rs.18000/ annum.
Mediclaim Insurance
Includes hospitalization expenses incurred in the hospital at the event of illness or disease or injury sustained by the employee of any of the family member.
An amount can be reimbursed on producing proof of membership to any of the professional bodies related to the areas.
Superannuation
Applicable to Band 1 and above employees contribution is 10 to 15% of the monthly basic.
VARIABLE PAY
Objective:To have compensation and reward structure that is directly aligned to individual performance with organization goal for business strategies.
Features:-
All employees who are on the roll of the company as on 31st March. An employee rated as partial contributor, does not qualify. Periodicity of payout: Annual
Incentives Incentives are paid to the employees based on their volume of sales.
2 CLAIMS DEPARTMENT
CHIEF MANAGER
AREA MANAGER
ASSOCIATES
ASSOCIATES
ASSOCIATES
The Claims department is headed by the claims manager; there are the Area Manager and support managers and their associates to assist him.
The claims department is responsible for the claim settlements arising from the customers. In case of a life insurance claim the department gets information directly from the customer or from the 24x7 call centers. The department authenticates the policy details and issues a claim number, and then assigns the surveyor for valuation. After proper enquiry, fund is collected and delivered to the customer.
In case of reimbursement process, the customer will have to submit documents and they will make the payment within 3 days of completion of documentation.
1) FINANCE DEPARTMENT
CHIEF MANAGER
Dy. MANAGER
MANAGER (Audit)
ASSISTANTS
ASSISTANTS
The finance department is headed by the Chief Finance Manager and there is Deputy Manager and Audit Manager to assist him.
Functions Preparation of reports which means the summarized form of management on the monthly performance. Finalization of accounts: like the preparation of profit and loss accounts, schedules and notes on accounts.
Preparation of budges, which means managing the funds of the department. Treasury management which refers to the management of the available funds in a suitable and convenient manner. Calculation and preparation of income tax & service tax. Operations control means controlling the daily operations and transactions in the department and controls them. Calculation of depreciation. Preparation and disbursement of salary. Internal and external audit.
2 OPERATIONS DEPARTMENT
CHIEF MANAGER
AREA MANAGER
ASSOCIATES
ASSOCIATES
ASSOCIATES
ASSOCIATES
The operations department is headed by the Operations Manager and is assisted by the Area Manager. There are two, the Branch Operations Manager and his associates & processing hub Manager and his associates to assist him.
The main functions of the Operations Department are divided into three. a) Primary Functions The primary functions involve the acceptance of documents submitted from the marketing department.
b) Secondary Functions The secondary functions involve the detailed analysis and verification of the documents.
c) Tertiary Functions The tertiary functions involve the punching and issuance of policy documents to the client after verifying.
2) MARKETING DEPARTMENT
CHIEF MANAGER
REGIONAL MANAGER
Sales Manager
Assistant
SO/ Agent
Assistant
Marketing is the term used to refer to the orientation of an organization which has established a separate department to look after its marketing activities. The Marketing Department is headed by the chief Marketing Manager and is assisted by the regional Manager. Functions: a) Sales Sales are the crucial function of the marketing department. The various vertical agencies functioning in Rural and Agricultural Business Group, CMG.
CHAPTER IV
SWOT ANALYSIS
SWOT analysis is a planning exercise in which managers identify internal organizational strengths (S) and weaknesses (W) and external environmental opportunities (O) and threats (T). To achieve the mission and goal, the strategy of SWOT analysis is used. To analyze the Amazon.com case study through application of relevant concepts and analytical techniques associated with the organizations global business policies and strategies, SWOT analysis will be used. SWOT analysis gives the company information on the strength and weakness it has that matches it with the competitive environment it engages in. It also helps a company create strategic plans/moves that can counter any problem or threat from competitors and assists in maximizing the opportunities they have. SWOT analysis tends to help companies determine what aspects they excel in and what aspects they have problems in. It also helps companies determine its status against rivals. Strengths Strengths are the strong points of the business. To know the strengths of the things that should be known, one must look at the sources of the companys revenue, the market share of the company in various product lines, the availability of strong
brands of a company, the effectiveness of the advertisement of the brand or product, the availability of pool of skilled workers, the morale of the employees, the innovativeness of the company and the ability of the company to withstood international competition. The strength of the company is in its continuous and fast growth as the years pass. This gives them a distinct advantage towards their competitors. This also gives the company a distinct identity separate from its competitors. The continuous and fast growth of the company shows how well they are operating and how effective their strategy. Another strength of the company is the extended promotional relationships with established internet players.
The company has been working with internet players so that they can make use of each others resources to achieve their goals. Through the companys association with such internet organizations their knowledge and experience in doing business in the internet may increase, thus, they can improve the services they give to the clients.
Moreover, strength of the company is the powerful search facility wherein there is a personal notification service to email the clients, a recommendation section, an awards section containing award winning books, and an associate program with other sites. Through the stated facility, the company gives the client convenience and ease in finding the book they want.
It also helps in giving the client some ideas on what to buy. Strength of the company is when having a vast and wide collection of books and products that it can give to the clients. Through this, the company can provide different choices for the clients. The client doesnt have to go to other sites to find the products they need. This increase the profitability and status of the company. Lastly a strength of the company is the popularity it has. The company is one of the known websites that offer such services. When people look for books or other products, they remember the site as one of the most reliable and trusted.
Weaknesses
Weaknesses are the current problems of the company. To determine the weaknesses of the company, the things that should be given prior notice includes the products that are least profitable, areas of the company that is not able to recover cost, the weak brands, the ability of the company to raise money when it needs to, the ability of the company to stand price pressures against competitors, the ability of the company to create new ideas, the faith of employees in
management and the ability to compete with other companies in the technology front. The weaknesses of Amazon.com includes: not having an attractable website. Having an attractable website makes client view the website and purchase the product they need. It increases the clients of the company and makes the client suggest it to people they know; It is not able to engage in other business endeavor other than the website. The company has not tried to engage in business ventures other than the website. The company might have other opportunities if they tried the other ventures; lastly, its inability to reach the sectors of society that does not have internet access. The company can further increase its profitability and revenue if it can reach sectors not having access to the internet or websites. Opportunities Opportunities are those events or situations that may arise in the future. To determine the opportunities of the company, the things that should be known includes competitive position of the company, new technologies that the company can innovate for low costs, the capacity and opportunity to extend brands, the capacity to implement incentive plans to boost employees effectiveness, the ability of the company to move up the value chain, the ability of employees to be multi-skilled to reduce levels of redundancy, opportunities to cooperate with companies that are not competitors for both companies to be beneficial. Amazon.coms opportunity is its website. The website of the company can still be improved and given a new look and be made more attractive and informative. The website of the company can be made more up to date and convenient to use for the client.
Another opportunity for the company is its wide range of products. They can use such products to satisfy the needs of the clients and offer these clients everything that they needed. This can also be used to increase the status of the company against its competitors. Lastly an opportunity for the company is the internet constantly being improved to suit the lifestyle of the people. Through the constant innovations made regarding the internet, the company can increase the clients they have at the same time their profits will also increase. Threats
Threats are problems that may arise and should be avoided. To determine the threats of the company, the things that should be known includes the capacity of employees to be adequately trained, the capacity of the company to withstand sudden changes in the environment, the ability of the brands to withstand price competition, the financial being on the verge of liquidity, if the company considered a good employer, and the ability of the company to cope up with technological changes. A threat to the company is its competitors. The competitors they have might find a way to equal or exceed the performance of the company in the future. This could cause them problems or major hindrances to achieve their goals. Another threat to the company includes the laws in the country they are operating in. Laws are vital part of a country. These laws are the ones that initiate order and discipline in the country. There may be laws that can cause some delay in selling the products. These laws can hamper business transactions to be completed. These laws are enacted to protect the welfare of local sellers in a specific country. Since there are different laws in different countries, it can also cause problems for the company. Laws in Taiwan are different from the laws in Switzerland; therefore the laws in one country may cause problems for the company while in another country it may not be a problem. Lastly, a threat to the company is the tariffs and taxes that the company has in different countries, each countries has its own rate of taxes and tariff. Taxes and tariffs are collected by the countries government as additional funds for their projects in that country. The taxes and tariffs collected by a country depend on what the law of the country states. The taxes and tariffs collected by a country is a threat because this causes expenditures to a company. Since its rate varies, the company must be wary of the cost of the taxes and tariffs and be able to decide if having a business in that particular country is reasonable and feasible for them.
b) Planning Planning is the act of formulating a program for a definite course of action. The Marketing Department is responsible for the planning and Co-ordination of the Marketing activities.
c) Marketing Research Marketing Research analyses a given marketing opportunity or problem, defines the research and data collection methods required to deal with the problem.
Strengths - Extremely high quality manpower that is very much sharper intellectually, less attrition-minded and generally more stability-oriented, provided the work climate offered to them is happy, encouraging and generally progressive. A Chennai student coming into IT is quicker on the uptake, more loyal and quite talented, although his or her projection skills may not be that impressive. In other words, appearances are deceptive, and hence many a person who may be easily discounted because of poor communication skills, may hide very deep talent and ability intellectually. A Chennai employee also appears relatively less interested in moving from company to company unnecessarily in search of more and more money. He or she appears to balance monetary interests with job satisfaction and stability better than similar candidates from some of the other cities. This could be due to our general culture that prefers stability over haphazard movement or frequent change in the illusion of greener pastures. Uniqeness of Educational method. Weaknesses (But providing an Opportunity) IT services are not distinctly defined in any particular area. Like most other cities we are, in my opinion, saying we too can do everything in IT. However, it is important to be seen as generally all-rounded, but having some niche speciality, or to create a center of excellence in some particular field of specialisation. For example, Switzerland is renowned for micro-accuracy in watches, Germany is renowned for auto engineering within IT it could be valuable for Chennai to locate a sphere of extreme strength, because this will drive more business from the world to Chennai by removing competition to an extent from other cities. Lack of good contact. Increasing trend in technologies.
Another Opportunity - To set up Chennai as the IT academics capital of India. If we are able to bring together the best of training facilites, small and large under a "one-quality-one-price" umbrella, and again create some niche specialization here also is an opportunity. Threats-Existing lineal/industrial paradigm 'law and order' and overregulation response from government on growing crisis. threat only if it overwhelms our systems' capacity to absorb additional people. Competitors with new ideas & new technologies.
FINDINGS
Antilox technologies pvt ltd.Company has one of the new software company with good advisors for educational sector, dedicated to tracking down the best institutions to invest in.
The age groups of selected advisors are quiet encouraging. 53 % are over age of 55 years which is quite good for company because they much more trusted by the prospect than the other age group.
Most of the selected advisors have a good qualification. Most of them are graduate and post graduate.
All most 50% of the new advisors give full time to their profession. This shows how new advisors are dedicated towards their new profession.
Selection is advisors in base on commission basis so there is always a big possibility of extra income. Hard working advisors can earn more than expectation, because there is no limit of earning. If a advisors sell more policy he can get more commission so there know limitation on earnings.
SUGGESTIONS
Even though most of the product holders are satisfied with products, plans they have but some new attractive payment plans should be introduce to bind them not to switch over to other companies payment plans.
The company should find out the no. of institutes who are not having any of the software plans through an intensive market research and motivate them to get used.
Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our product holders.
Company should provide full information to the customers before targeting so they can take interest
CHAPTER VI CONCLUSION
CONCLUSION
The market potential for private Software services companies is found to be greater in the long run as most of the Indians are of the opinion that, private Software services companies would be able to perform well in the future in education sector. The private and foreign Software services companies have to take immediate steps in appointing more number of agents and/or advisors in addition to the employees as it has been found out that agents are the best channel to reach the general public regarding selling of payment and transaction
products.. Hence, the market has potential. The private and foreign Software services companies that are taking immediate steps can tap it easily & rapidly in education sector.