Sie sind auf Seite 1von 11

DICK HEBDIGE

http://books.google.ca/books?id=ZKAOAAAAQAAJ&pg=PA251&lpg=PA251&dq=%22hebdige+apply+to+now%22 &source=bl&ots=A_Azn2ezb1&sig=CEPx7ZtssMaquHRD9VugmzcZmTk&hl=en&ei=2bPETu6nFqfr0gHw-LX2Dg&sa=X&oi=book _result&ct=result&resnum=1&ved=0CBwQ6AEwAA#v=onepage&q&f=false

Background on Hebdige
Born in 1951 British Media theorist and sociologist Received masters degree from The Centre for Cultural Studies in Birmingham U.K Currently a professor of Film and Media Studies at The University of Santa Barbra.

Signicance
Hebdige analyzed subculture in terms of music and style. Understood it as a method of expressing values and signicance Described style as a means of communication Conducted most of his study based on post WW2

Denition
Subculture represents noise (as opposed to sound) interference in the orderly sequence which leads from real events and phenomena to their to their representation in the media. We should therefore not underestimate the signifying power of the powerful subculture not only as a metaphor for potential anarchy out there as an actual mechanism of semantic disorder; a kind of temporary blockage in the system of representation.

HIS MOST FAMOUS WORK


HIDING IN THE LIGHT: ON IMAGES AND THINGS CUT N MIX: CULTURE, IDENTITY AND CARIBBEAN MUSIC SUBCULTURE: THE MEANING OF STYLE

Part I
In the rst part of the book, Hebdige explains the various emerging youth subcultures in Post WWII. He explains the links between subcultures He specically draws comparison to Reggae and Punk culture but also addresses the various subcultures in between such as Mods, Teddy Boys, Beatniks, Hipsters, Rastas, Rude Boys, Skinheads, Glam & Glitter Rockers.

Part ll
The second part of the book is about dening and the underlying culture of alternative lifestyle. Encompasses other theories to dene his ideas Punk revolutionizes the political hierarchy amongst other subcultures

Critiques
Armand Mattelart: Belgian sociologist studied media, culture, and communication theories. According to him Hebdige, treated subcultures as if they were in a xed framework. Because of that he says Hebdige didnt process the inevitable change thats going to occur within the subculture. Secondly, Mattelert says Hebdiges structural approach is much to rigid and doesnt acknowledge the realities of change and of subcultures conforming to main stream styles.

Critiques
Hebdige completely omits any discussion or treatment of music as text. Its disappointing that an examination of subcultural studies should devote so little effort in the analysis of the music that inevitably permeates all aspects of these very styles, forms and subcultures. (Tagg and Clarida)

Application to our time


Hebdige makes reference to hegemony and competition amongst different subcultures. Competition still remains, however roles have been reversed between conformity and non-conforming

Application to our time


Video: demonstrates peoples modern take on the way clothing is perceived Stores such as Urban Outtters use these subcultures as the root of supporting a mainstream market His ideas regarding how subcultures are connected have been amplied by the idea of eclectic style.